Research

1241

Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Library in Marketing)

Consumers (McGraw-Hill/Irwin Series in Marketing)

Por Que Compramos

Consumer Behavior: An Applied Approach (Grandes Novelistas)

Technology and Business Strategy: Getting the Most Out of Technological Assets

Customer Satisfaction Research Management: A Comprehensive Guide to Integrating Customer Loyalty and Satisfaction Metrics in the Management of Complex

Marketing Research: The Impact of the Internet

Cases in Consumer Behavior, Volume I: v. 1

Applied Research Methods for Mass Communicators

Consumer Behavior and Managerial Decision Making: United States Edition

Marketing Research: Text and Cases

Estrategias Y Marketing De Museos

Fourth Generation R & D: Managing Knowledge, Technology and Innovation

Marketing Research

Exploring Market Research

American Generations: Who They Are, How They Live (American Generations)

Emotions, Advertising and Consumer Choice

La Investigacion de Los Mercados En La Practica (Marketing Practico)

The Handbook of Online Marketing Research: A Data Driven Approach for Developing Web Strategy

Marketing and Consumer Identity in Multicultural America

1 - 200

Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Libr ~ Sage Publications Ltd
Consumers (McGraw-Hill/Irwin Series in Marketing) ~ Eric Arnould - Linda Price - George M. Zinkhan McGraw-Hill Education Eric Arnould - Linda Price - Ge...
Por Que Compramos ~ Paco Underhill Gestion 2000 Paco Underhill
Consumer Behavior: An Applied Approach (Grandes Novelistas) ~ Nessim Hanna - Richard Wozniak Prentice Hall Nessim Hanna - Richard Wozniak
Technology and Business Strategy: Getting the Most Out of Technological Assets ~ William M. Watkins Greenwood Press William M. Watkins
Customer Satisfaction Research Management: A Comprehensive Guide to Integra ~ Derek R. Allen ASQ Quality Press Derek R. Allen
Marketing Research: The Impact of the Internet ~ Carl D McDaniel - Roger H Gates South-Western Publishing Carl D McDaniel - Roger H Gates
Cases in Consumer Behavior, Volume I: v. 1 ~ Martha McEnally Prentice Hall Martha McEnally
Applied Research Methods for Mass Communicators ~ Joey Reagan Marquette Books Joey Reagan
Consumer Behavior and Managerial Decision Making: United States Edition ~ Frank R Kardes Prentice Hall Frank R Kardes
Marketing Research: Text and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Estrategias Y Marketing De Museos ~ N. Kotler - P. Kotler Ariel N. Kotler - P. Kotler
Fourth Generation R & D: Managing Knowledge, Technology and Innovation ~ Bill Miller - Langdon Morris John Wiley & Sons Inc Bill Miller - Langdon Morris
Marketing Research ~ A. Parasuraman Houghton Mifflin College Div A. Parasuraman
Exploring Market Research ~ ZIKMUND - DESARBO South Western College Publishing ZIKMUND - DESARBO
American Generations: Who They Are, How They Live (American Generations) ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
Emotions, Advertising and Consumer Choice ~ Flemming Hansen Copenhagen Business School Press Flemming Hansen
La Investigacion de Los Mercados En La Practica (Marketing Practico) ~ Jose Maria Ferre Trenzano Grupo Oceano Jose Maria Ferre Trenzano
The Handbook of Online Marketing Research: A Data Driven Approach for Devel ~ Joshua Grossnickle - Oliver Raskin McGraw-Hill Education Joshua Grossnickle - Oliver Raskin
Marketing and Consumer Identity in Multicultural America ~ Marye C. Tharp Sage Publications, Inc Marye C. Tharp
Evaluating Marketing Strengths and Weaknesses (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
Consumer Behavior: Buying, Having, and Being: United States Edition: Buying ~ Michael R. Solomon Prentice Hall Michael R. Solomon
Consumer Research: Postcards from the Edge (Consumer Research and Policy) ~ Routledge
Essentials of Marketing Research ~ William G. Zikmund - Barry Babin South Western College Publishing William G. Zikmund - Barry Babin
Sales Forecasting Management: A Demand Management Approach ~ John T. (Tom) Mentzer - Mark A. Moon Sage Publications, Inc John T. (Tom) Mentzer - Mark A. Moon
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Rocking the Ages ~ J.Walker Smith - Ann S. Clurman HarperBusiness,U.S. J.Walker Smith - Ann S. Clurman
Marketing Research: Measurement and Method ~ Donald Tull - Del Hawkins Macmillan USA Donald Tull - Del Hawkins
Marketing Research: An Aid to Decision Making ~ Alan T. Shao - Kevin Zheng Zhou Alan T. Shao - Kevin Zheng Zhou
Comercio Internacional I / International Commerce I: Mercadotecnia Internat ~ Salvador Mercado Salvador Mercado
Understanding and Designing Market Research ~ Thomson Learning
Silver Linings: Selling to the Expanding Mature Market ~ Herschell Gordon Lewis Bonus Books Inc Herschell Gordon Lewis
Work Teams That Work: Skills for Managing Across the Organization ~ Montebe Pfeiffer Wiley Montebe
Strategic Marketing: Planning and Control (CIM Student) ~ John Ensor - Graeme Drummond Butterworth-Heinemann Ltd John Ensor - Graeme Drummond
Essentials of Marketing Research ~ Tony Proctor Financial Times/ Prentice Hall Tony Proctor
Customer Intelligence: From Data to Dialogue ~ Sean Kelly John Wiley and Sons Ltd Sean Kelly
The Rise of the Chinese Consumer: Theory and Evidence ~ J. F. Garner John Wiley and Sons Ltd J. F. Garner
Applying Social Cognition to Consumer-focused Strategy (Advertising & Consu ~ Lawrence Erlbaum Associates Inc,US
Market Research Matters: Tools and Techniques for Aligning Your Business ~ Robert Duboff - Jim Spaeth John Wiley & Sons Robert Duboff - Jim Spaeth
R & D Project Selection (Wiley Series in Engineering & Technology Management) ~ Joseph P. Martino John Wiley & Sons Inc Joseph P. Martino
Management of Research and Development Organizations: Managing the Unmanage ~ R.K. Jain - Harry C. Triandis John Wiley & Sons Inc R.K. Jain - Harry C. Triandis
Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitativ ~ Johanna Katarina Moisander - Anu Valtonen Sage Publications Ltd Johanna Katarina Moisander - Anu Val...
Consuming Experience ~ Routledge
Best Customers: Demographics of Consumer Demand ~ Cheryl Russell - Susan Mitchell New Strategist Pubns Inc Cheryl Russell - Susan Mitchell
New Marketing Strategies: Evolving Flexible Processes To Fit Market Circums ~ Ian Chaston Sage Publications Ltd Ian Chaston
Essentials of Marketing Research ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) ~ Thomas C. Kinnear - James R. Taylor McGraw-Hill Education Thomas C. Kinnear - James R. Taylor
Marketing Research Project Manual ~ Glen R. Jarboe South Western College Publishing Glen R. Jarboe
Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds...
Market Data Explained: A Practical Guide to Global Capital Markets Informat ~ Marc Alvarez Butterworth-Heinemann Marc Alvarez
Customer Learning Curve, The: Creating Profits from Marketing Chaos ~ Ardis Burst Texere Publishing Ardis Burst
Profiting from Intellectual Capital: Extracting Value from Innovation (Inte ~ Patrick H. Sullivan John Wiley & Sons Inc Patrick H. Sullivan
Marketing Research: AND SPSS ~ Carl McDaniel - Roger Gates John Wiley & Sons Inc Carl McDaniel - Roger Gates
Kids as Customers: Handbook of Marketing to Children ~ James U. McNeal New Lexington Press James U. McNeal
Marketing Research ~ David A. Aaker - V. Kumar - George S. Day John Wiley & Sons Inc David A. Aaker - V. Kumar - George S...
Marketing Research: Methodological Foundations (Harcourt Series in Marketing) ~ Gilbert A. Churchill - Dawn Iacobucci Thomson Learning Gilbert A. Churchill - Dawn Iacobucci
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Community Sourcebook of County Demographics ~ ESRI Press
Consumer Behavior I: Research and Influences: v. 1-3 (SAGE Library in Busin ~ Sage Publications Ltd
See, Feel, Think, Do: The Power of Instinct in Business ~ Andy Milligan - Shaun Smith Cyan Books Andy Milligan - Shaun Smith
Marketing ~ Debbie Gilliland Institute of Financial Services Debbie Gilliland
The Market Research Toolbox: A Concise Guide for Beginners: A Short Guide f ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Strategies for Innovation: Creating Successful Products, Systems and Organi ~ William B. Rouse John Wiley & Sons Inc William B. Rouse
Winning Marketing Strategies for Boosting Sales ~ Feig Prentice Hall Feig
Consumer Society Reader ~ SCHOR - HOLT The New Press SCHOR - HOLT
Under the Radar: A Breakthrough, In-Depth Study of the Book Industry's Unde ~ Inc Book Industry Study Group Book Industry Study Group Inc Book Industry Study Group
Creating Images and the Psychology of Marketing Communication (Advertising ~ Lawrence Erlbaum Associates Inc,US
Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Thir ~ Jim Novo Booklocker.com Jim Novo
Collaborative R&D : Manufacturing's New Tool (National Association of Manuf ~ Gene Allan - Rick Jarman John Wiley & Sons Inc Gene Allan - Rick Jarman
Survey Nonresponse (Wiley Series in Probability & Statistics) ~ Robert M. Groves - Donald Dillman - John et al Eltinge John Wiley & Sons Inc Robert M. Groves - Dona...
Gays, Lesbians, and Consumer Behavior (Monograph Published Simultaneously A ~ Harrington Park Press
Consumer Behavior: Buying, Having, and Being ~ Michael Solomon Prentice Hall Michael Solomon
Essentials of Marketing Research: WITH SPSS 13.0 ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Marketing Research: Text and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Marketing Scales Handbook: A Compilation of Multi-Item Measures Vol. 1 ~ Gordon Bruner McGraw-Hill Education Gordon Bruner
Consumer Behaviour ~ Martin Evans - Ahmad Jamal - Gordon Foxall John Wiley and Sons Ltd Martin Evans - Ahmad Jamal - Gord...
The Power of Business En Espanol: 7 Fundamental Keys to Unlocking the Poten ~ Jose Cancela Rayo Jose Cancela
Review of Marketing Research: v. 1 (Review of Marketing Research): v. 1 (Re ~ M.E. Sharpe
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relati ~ Olivia Parr Rud John Wiley & Sons Inc Olivia Parr Rud
Sensory and Consumer Research in Food Product Design and Development (Insti ~ Howard R. Moskowitz - Ms Jacqueline H. Beckley - Anna V.A. Resurreccion Iowa State University Press ...
Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye ~ Michael LeGault Pocket Books Michael LeGault
Nation of Rebels: Why Counterculture Became Consumer Culture ~ Joseph Heath - Andrew Potter HarperCollins Publishers Joseph Heath - Andrew Potter
The Future of Competition: Co-creating Unique Value with Customers ~ C.K. Prahalad - Venkat Ramaswamy Harvard Business School Press C.K. Prahalad - Venkat Ramaswamy
Rapid Tooling: Technologies and Industrial Applications ~ Marcel Dekker Ltd
Major Companies of South W St Asia 2004 (Major Companies of Asia & Australa ~ SOS Free Stock
Focus Groups: Supporting Effective Product Development ~ Joe Langford - Deana McDonagh Taylor & Francis Ltd Joe Langford - Deana McDonagh
European Business and Marketing ~ Sage Publications Ltd
Marketing Research Essentials 3e +CD (Wse) ~ C. McDaniel John Wiley and Sons (WIE) C. McDaniel
Standardization Research in Information Technology: New Perspectives ~ Information Science Reference
Marketing Research: An Integrated Approach ~ Alan Wilson Financial Times/ Prentice Hall Alan Wilson
Standardization Research in Information Technology: New Perspectives ~ Kai Jakobs Information Science Reference Kai Jakobs
Cost Effective Marketing Research: A Guide for Marketing Managers ~ Eric J. Soares Greenwood Press Eric J. Soares
Harnessing the Future: 9 Keys to Emerging Consumer Behaviour ~ Shirley Roberts John Wiley and Sons Shirley Roberts
AMA Complete Guide to Marketing Research for Small Business ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
R & D Project Selection (Wiley Series in Engineering & Technology Management) ~ Joseph P. Martino John Wiley & Sons Inc Joseph P. Martino
New Service Development: Creating Memorable Experiences ~ Sage Publications, Inc
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Amacom Richard D. Czerniawski - Michael W. Maloney
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
The Valuation of Technology: Business and Financial Issues in R&D (Operatio ~ F. Peter Boer John Wiley & Sons Inc F. Peter Boer
Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Focus Group Revised: A Strategic Guide to Organizing, Conducting and Analyz ~ Templeton McGraw-Hill Education Templeton
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Hudson House Publishing Richard D. Czerniawski - Michael...
Commonsense Direct Marketing (Professional Paperbacks) ~ Drayton Bird Kogan Page Ltd Drayton Bird
Managing Scientists: Leadership Strategies in Scientific Research, Second E ~ Alice M. Sapienza John Wiley & Sons Inc Alice M. Sapienza
Quick Response: Managing the Supply Chain to Meet Consumer Demand ~ Alan Hunter - Russell King - Bob Lowson John Wiley and Sons Ltd Alan Hunter - Russell King - Bob Low...
Handbook of Relationship Marketing ~ Jagdish N. Sheth - Atul Parvatiyar Sage Publications, Inc Jagdish N. Sheth - Atul Parvatiyar
Business & Social Trendz: Profiting with Spiritual Economics ~ G. Robert Switzer Abbeyfield Publishers G. Robert Switzer
The Handbook of International Market Research Techniques ~ Kogan Page Ltd
Consumer Behavior in Asia ~ Hellmut Schutte - Deanna Ciarlante New York University Press Hellmut Schutte - Deanna Ciarlante
Billions: Selling to the New Chinese Consumer ~ Tom Doctoroff Palgrave Macmillan Tom Doctoroff
Beyond Listening: Learning the Secret Language of Focus Groups ~ Bonnie Goebert John Wiley & Sons Bonnie Goebert
Improving R & D Performance the Juran Way ~ Al Endres John Wiley & Sons Inc Al Endres
Business to Business Marketing Research ~ Martin P. Block - Tamara S. Block Texere Publishing,US Martin P. Block - Tamara S. Block
Real R & D Options: Theory, Practice and Implementation (Quantitative Finance) ~ Butterworth-Heinemann
Shopping for Identity: The Marketing of Ethnicity ~ Marilyn Halter Random House USA Inc Marilyn Halter
Fundamentals of Marketing Research ~ Scott M. Smith - Gerald S. Albaum Sage Publications, Inc Scott M. Smith - Gerald S. Albaum
All the World and Her Husband: Women in Twentieth-century Consumer Culture ~ Continuum International Publishing Group Ltd.
Basic Marketing Research with SPSS 13.0 Student CD: United States Edition: ~ Naresh Malhotra - Mark Peterson Prentice Hall Naresh Malhotra - Mark Peterson
The Authority of the Consumer ~ Routledge
It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American ~ C. Beemer Simon & Schuster C. Beemer
Questionnaire Design: How to Plan, Structure and Write Survey Material for ~ Ian Brace Kogan Page Ltd Ian Brace
Marketing Research: An Integrated Approach ~ Alan Wilson Financial Times/ Prentice Hall Alan Wilson
Selling to a Segmented Market: The Lifestyle Approach ~ Chester A. Swenson Greenwood Press Chester A. Swenson
Global Marketing Strategies ~ Jean-Pierre Jeannet Houghton Mifflin (Academic) Jean-Pierre Jeannet
Customer Behaviour: Consumer Behaviour and Beyond ~ Jagdish N. Sheth - Banwari Mittal - Bruce Newman South Western College Publishing Jagdish N. Sheth -...
Essentials of Marketing Research: WITH SPSS 13.0 ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Marketing Research That Pays Off: Case Histories of Marketing Research Lead ~ Larry Percy Haworth Press Inc.,U.S. Larry Percy
Hard Looks: Masculinities, Spectatorship & Contemporary Consumption: Mascul ~ Sean Nixon Palgrave USA Sean Nixon
Marketing Scales Handbook: A Compilation of Multi-Item Measures Vol. 1 ~ Gordon Bruner McGraw-Hill Education Gordon Bruner
The Handbook of Marketing Research: Uses, Misuses, and Future Advances: Use ~ Sage Publications, Inc
The Art and Science of Interpreting Market Research Evidence ~ David V. L. Smith - Jonathan H. Fletcher John Wiley and Sons Ltd David V. L. Smith - Jonathan H. Fle...
The Market Research Toolbox: A Concise Guide for Beginners ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Fro ~ Routledge
Market Research (ExpressExec) ~ Robin Birn - Patrick Forsyth Capstone Express Exec Robin Birn - Patrick Forsyth
Sales Forecasting Management: A Demand Management Approach ~ John T. (Tom) Mentzer - Mark A. Moon Sage Publications, Inc John T. (Tom) Mentzer - Mark A. Moon
Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul ~ Kluwer Academic Publishers
The Public Domain Code Book: Your Key to Discovering the Hidden Treasures a ~ Tony, Laidig Unknown Tony, Laidig
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply, and ~ George Palmatier - Colleen Crum J. Ross Publishing George Palmatier - Colleen Crum
Processing Web Ads: The Effects of Animation and Arousing Content ~ Yongkuk Chung Cambria Press Yongkuk Chung
An Introduction to Market and Social Research: Plannning and Using Research ~ Karen Adams - Ian Brace Kogan Page Ltd Karen Adams - Ian Brace
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
Shopping with Freud ~ Rachel Bowlby Routledge Rachel Bowlby
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
Being the Shopper: Understanding the Buyer's Choice ~ Phil Lempert John Wiley & Sons Inc Phil Lempert
International Marketing Research ~ V. Kumar Prentice Hall V. Kumar
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
The $100 Billion Allowance: Accessing the Global Teen Market ~ Elissa Moses John Wiley & Sons Elissa Moses
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Consuming Experience ~ Routledge
Internationalization of Research and Development and the Emergence of Globa ~ JAI Press
Marketing Research: Concepts, Practices, and Cases ~ Sunanda Easwaran - Sharmila Singh Oxford University Press Sunanda Easwaran - Sharmila Singh
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Research Methods: Textbook (Society Now) ~ Patrick McNeill - Steve Chapman Routledge Patrick McNeill - Steve Chapman
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communica ~ Mark Weiner Pfeiffer Wiley Mark Weiner
The Effective Use of Market Research: How to Drive and Focus Better Busines ~ Robin Birn Kogan Page Ltd Robin Birn
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds...
Exploring Marketing Research ~ William G. Zikmund South Western College Publishing William G. Zikmund
Collaborative R&D : Manufacturing's New Tool (National Association of Manuf ~ Gene Allan - Rick Jarman John Wiley & Sons Inc Gene Allan - Rick Jarman
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
Consumer Panels ~ Sudman - Wansink Butterworth-Heinemann Ltd Sudman - Wansink
Web-Based Analysis for Competitive Intelligence ~ VIBERT South Western Educational Publishing VIBERT
Market Research in the Internet Age: Leveraging the Internet for Market Mea ~ Robert W. Monster - Raymond C. Pettit John Wiley & Sons (Asia) Pte Ltd Robert W. Monster - Raymond C...
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End ( ~ Routledge
R & D - Management and Corporate Financial Policy (Wiley Series in Engineer ~ John B. Guerard - Bernell Stone - Alden Bean John Wiley & Sons Inc John B. Guerard - Bernell Stone -...
Innovation: The Five Disciplines for Creating What Customers Want ~ Curtis R. Carlson - William W. Wilmot Crown Business Curtis R. Carlson - William W. Wilmot
Marketing Research: Measurement, Method and Application ~ Raymond Kent Thomson Learning Raymond Kent
Marketing Research ~ Donald R. Lehmann - Sunil Gupta - Joel H. Steckel Prentice Hall Donald R. Lehmann - Sunil Gupta - Jo...
E-Commerce and V-Business: Business Models for Global Success ~ Stuart Barnes - Brian Hunt Butterworth-Heinemann Stuart Barnes - Brian Hunt
Path Dependence and Creation (Organization & Management) (Organization & Ma ~ Lawrence Erlbaum Associates Inc,US
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-Of-Fa ~ Phil Dusenberry Portfolio Phil Dusenberry
Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Improving R & D Performance the Juran Way ~ Al Endres John Wiley & Sons Inc Al Endres
Market Research in Practice: A Guide to the Basics (Market Research in Practice) ~ Paul N. Hague - Nick Hague - Carol-Ann Morgan Kogan Page Ltd Paul N. Hague - Nick Hague - Carol-Ann ...
Modeling Contextual Effects in Longitudinal Studies ~ Lawrence Erlbaum Associates Inc,US
Smart Organization: Creating Value Through Strategic R & D ~ James Matheson - David Matheson Harvard Business School Press James Matheson - David Matheson
How Customers Think: Essential Insights into the Mind of the Market ~ Gerald Zaltman Harvard Business School Press Gerald Zaltman
The Long Tail ~ Chris Anderson Ediciones Urano Chris Anderson
Advertising and Marketing to the New Majority: A Case Study Approach (Mass ~ Gail Baker Woods Wadsworth Gail Baker Woods
Handbook of Marketing Research Methodologies for Hospitality and Tourism ~ Ronald A. Nykiel Haworth Hospitality Press Ronald A. Nykiel
Emotion and Reason in Consumer Behavior ~ Arjun Chaudhuri Butterworth-Heinemann Arjun Chaudhuri
Market Data Explained: A Practical Guide to Global Capital Markets Informat ~ Marc Alvarez Butterworth-Heinemann Marc Alvarez
Preference Structure Measurement: Conjoint Analysis and Related Techniques ~ Intelliquest Butterworth-Heinemann Ltd Intelliquest
Consumer Behavior ~ William Wells - D. Prensky John Wiley and Sons (WIE) William Wells - D. Prensky
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall
Technology Valuation Solutions (Wiley Finance Series) ~ F. Peter Boer John Wiley & Sons Inc F. Peter Boer
Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Customer Behavior: A Managerial Perspective ~ Jagdish N. Sheth South Western College Publishing Jagdish N. Sheth
Technology Fountainheads: The Management Challenge of R and D Consortia ~ E.Raymond Corey Harvard Business School Press E.Raymond Corey
Why People Buy Things They Don't Need: Understanding and Predicting Consume ~ Pamela Danziger Kaplan Business Pamela Danziger
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Id ~ Sage Publications, Inc
Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted Lawrence Erlbaum Associates Inc,US Sylvia M. Chan-Olmsted
The AMA Guide to the Globe ~ EDMUNDS South Western College Publishing EDMUNDS
From Research to Riches: The Secret Rules of Successful Marketing ~ Jim Nelems Longstreet Press Jim Nelems
Introduction to Online Competitive Intelligence Research (Business Research ~ Conor Vibert - Benjamin Group South Western Educational Publishing Conor Vibert - Benjamin Group
Understanding the Older Consumer: The Grey Market (International Series in ~ Barrie Gunter Routledge Barrie Gunter

201 - 400

Shopping for Pleasure: Women in the Making of London's West End ~ Erika Diane Rappaport Princeton University Press Erika Diane Rappaport
The Handbook for Focus Group Research ~ Thomas L. Greenbaum Sage Publications, Inc Thomas L. Greenbaum
Marketing to Women: How to Understand, Reach, and Increase Your Share of th ~ Martha Barletta Kaplan Business Martha Barletta
The Art of Cause Marketing: How to Use Advertising to Change Personal Behav ~ Richard Earle McGraw-Hill Contemporary Richard Earle
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
American Generations: Who They Are, How They Live, What They Think (America ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
Karma Queens, Geek Gods, and Innerpreneurs ~ Joe Zellnik McGraw-Hill Publishing Co. Joe Zellnik
Marketing and Feminism: Current Issues and Research (Routledge Interpretive ~ Lorna Stevens Routledge Lorna Stevens
Authenticity: What Consumers Really Want ~ James H. Gilmore - B.Joseph Pine Harvard Business School Press James H. Gilmore - B.Joseph Pine
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics ~ Edgar E. Peters John Wiley & Sons Edgar E. Peters
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff
Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy ~ John Rosen - Annamaria Turano Portfolio John Rosen - Annamaria Turano
Marketing to Seniors ~ Michael C. Walker AuthorHouse Michael C. Walker
Consumer Panels ~ Sudman - Wansink Butterworth-Heinemann Ltd Sudman - Wansink
SiSoMo: The Future on Screen ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
Measurement, Management and Research Opportunities: Customy Equity (Foundat ~ Julian Villanueva - Dominique M. Hanssens now publishers Inc Julian Villanueva - Dominique M. Hansse...
Consumer Insight: How to Use Data and Market Research to Get Closer to Your ~ Merlin Stone - Alison Bond - Bryan Foss Kogan Page Ltd Merlin Stone - Alison Bond - Bryan Foss
MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Onl ~ Steven Stralser John Wiley & Sons Inc Steven Stralser
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $ ~ David Morrison Kaplan Business David Morrison
Why Women Shop: Secrets Revealed ~ Stella Minahan - Michael Beverland John Wiley & Sons Stella Minahan - Michael Beverland
Corporate Intelligence Awareness: Securing the Competitive Edge ~ Rodger, Nev Harding Unknown Rodger, Nev Harding
International Business Research ~ James Neelankavil M.E. Sharpe James Neelankavil
Why We Talk: The Truth Behind Word-Of-Mouth ~ Bueno J. Bolivar Creative Crayon Bueno J. Bolivar
Why People Buy ~ John O'Shaughnessy Oxford University Press Inc, USA John O'Shaughnessy
Marketing in the Emerging Markets of Islamic Countries ~ Marin Alexandrov Marinov Palgrave Macmillan Marin Alexandrov Marinov
The Market Segmentation Workbook: Target Marketing for Marketing Managers ( ~ Sally Dibb - Lyndon Simkin Thomson Learning Sally Dibb - Lyndon Simkin
Body of Truth: Leveraging What Consumers Can't or Won't Say ~ D. Hill John Wiley & Sons Inc D. Hill
Essentials of Marketing Research ~ Jr. Hair - Mary Wolfinbarger - Robert P. Bush Irwin/McGraw-Hill Jr. Hair - Mary Wolfinbarger - Rober...
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Commitment-led Marketing: The Story of the Conversion Model ~ Jan Hofmeyr - John Rice John Wiley and Sons Ltd Jan Hofmeyr - John Rice
GIS Tutorial for Marketing (GIS Tutorial) ~ Fred Miller ESRI Press Fred Miller
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook ~ John F. Sherry Sage Publications, Inc John F. Sherry
Business to Business Market Research: Understanding and Measuring Business ~ Ruth McNeil Kogan Page Ltd Ruth McNeil
Managing Synergistic Innovations Through Corporate Global R&D ~ Ajax Persaud - Vinod Kumar - Uma Kumar Greenwood Press Ajax Persaud - Vinod Kumar - Uma Kumar
Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen
Hispanic Marketing & Public Relations: Understanding And Targeting America' ~ Poyeen Pub
Marketing Research: Test and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Marketing to Seniors ~ Michael C. Walker AuthorHouse Michael C. Walker
Consistent Consumer, The ~ Ken Beller - Steve Weiss - Louis Patler Unknown Ken Beller - Steve Weiss - Louis Patler
Marketing Research: Tools and Techniques ~ Nigel Bradley Oxford University Press Nigel Bradley
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Herd: How to Change Mass Behaviour by Harnessing Our True Nature ~ Mark Earls John Wiley and Sons Ltd Mark Earls
Business Research (Quickstudy: Business) ~ Toby Chabon-Berger Barcharts Toby Chabon-Berger
Marketing Research: Test and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD: An App ~ Naresh Malhotra Prentice Hall Naresh Malhotra
Introducing Marketing Research ~ Paul Baines - Bal Chansarkar - Bal Chanarker John Wiley and Sons Ltd Paul Baines - Bal Chansarkar - ...
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
The Long Tail ~ Chris Anderson Ediciones Urano Chris Anderson
The Baby Boom: Americans Aged 35 to 54 ~ Cheryl Russell New Strategist Pubns Inc Cheryl Russell
Strategic Market Planning (Business) ~ Robert J. Hamper - L.Sue Baugh McGraw-Hill Contemporary Robert J. Hamper - L.Sue Baugh
Innovation War, The (Prentice-Hall International Series in Industrial and S ~ Christoph-Friedrich von Braun Prentice Hall Christoph-Friedrich von Braun
Consumer Sensory Testing for Product Development (Chapman & Hall Food Scien ~ Anna V. Resurreccion Kluwer Academic / Plenum Publishers Anna V. Resurreccion
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics ~ Edgar E. Peters John Wiley & Sons Edgar E. Peters
Seeking Customers ("Harvard Business Review" Paperback) ~ John J. Sviokla - Benson P. Shapiro Harvard Business School Press John J. Sviokla - Benson P. Shapir...
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thin ~ Randolph J. Trappey - Arch G. Woodside Palgrave Macmillan Randolph J. Trappey - Arch G. Woodside
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Market-Driven Thinking: Achieving Contextual Intelligence ~ Arch G. Woodside Butterworth-Heinemann Arch G. Woodside
Marketing Research Essentials with SPSS: WITH SPSS ~ McDaniel, Carl Jr. - Roger Gates John Wiley & Sons McDaniel, Carl Jr. - Roger Gates
Engines of Innovation: U.S.Industrial Research at the End of an Era ~ Harvard Business School Press
Introduction to Online Company Research ~ Benjamin Group South Western Educational Publishing Benjamin Group
Marketing to Generation X ~ Karen Ritchie Free Press Karen Ritchie
Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your ~ Terry Soto Kaplan Business Terry Soto
Market Opportunity Analysis: Text and Cases ~ Robert Stevens - Philip Sherwood - Paul Dunn - David Loudon Haworth Press Inc.,U.S. Robert Stevens -...
Rural Marketing in India: Strategies and Challenges ~ Ruchika Ramakrishnan Ruchika Ramakrishnan
The Market Research Toolbox: A Concise Guide for Beginners ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Lightning in a Bottle ~ David Minter - Michael Reid Sourcebooks David Minter - Michael Reid
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
The Marketing Research Guide ~ Robert E. Stevens - Bruce Wrenn - Philip Sherwood - Morris Ruddick Haworth Press Inc.,U.S. Robert E....
The $100 Billion Allowance: Accessing the Global Teen Market ~ Elissa Moses John Wiley & Sons Elissa Moses
New Product Forecasting: An Applied Perspective ~ Kenneth B. Kahn M.E. Sharpe Kenneth B. Kahn
Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill serie ~ Del I. Hawkins - Best - Coney McGraw-Hill Education Del I. Hawkins - Best - Coney
Review of Marketing Research: v. 3 (Vol 3): v. 3 (Vol 3) ~ M.E. Sharpe
Chasing Cool: Standing Out in Today's Cluttered Marketplace ~ Noah Kerner - Gene Pressman Simon & Schuster Ltd Noah Kerner - Gene Pressman
Successful Marketing Research: The Complete Guide to Getting and Using Esse ~ Edward L. Hester John Wiley & Sons Edward L. Hester
The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents ~ George P. Moschis - et al Greenwood Press George P. Moschis - et al
Marketing Activities- A Critical Analysis from an Ethical Point of View ~ Julia Naskrent VDM Verlag Dr. Mueller e.K. Julia Naskrent
Chasing Cool: Standing Out in Today's Cluttered Marketplace ~ Noah Kerner - Gene Pressman Tantor Media Noah Kerner - Gene Pressman
European Business and Marketing ~ Sage Publications Ltd
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers ~ Grant Lukenbill Haworth Press Inc.,U.S. Grant Lukenbill
Nation of Rebels: Why Counterculture Became Consumer Culture ~ Joseph Heath - Andrew Potter HarperCollins Publishers Joseph Heath - Andrew Potter
Evaluation of R & D Processes: Effectiveness Through Measurements (Technolo ~ Lynn Ellis Artech House Lynn Ellis
Successful Marketing Research: The Complete Guide to Getting and Using Esse ~ Edward L. Hester John Wiley & Sons Edward L. Hester
American Generations: Who They Are, How They Live, What They Think (America ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
The Effective Use of Market Research: How to Drive and Focus Better Busines ~ Robin Birn Kogan Page Ltd Robin Birn
Consumer Behaviour ~ Wayne D. Hoyer - Deborah J. MacInnes Houghton Mifflin Wayne D. Hoyer - Deborah J. MacInnes
Qualitative Research Methods in Public Relations and Marketing Communications ~ Christine Daymon - Immy Holloway Routledge Christine Daymon - Immy Holloway
Using Qualitative Research in Advertising: Strategies, Techniques, and Appl ~ Margaret Ann Morrison - Eric Haley - Kim Bartel Sheehan - Ronald E. Taylor Sage Publications, Inc Ma...
The Marketing Power of Emotion ~ John O'Shaughnessy - Nicholas J. O'Shaughnessy Oxford University Press Inc, USA John O'Shaughnessy -...
Super Searchers on Madison Avenue: Top Advertising and Marketing Profession ~ Grace Avellana Villamora CyberAge Books Grace Avellana Villamora
Emotional Branding: The New Paradigm for Connecting Brands to People ~ Marc Gobe - Sergio Zyman Allworth P.,U.S. Marc Gobe - Sergio Zyman
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Marketing Research Essentials ~ McDaniel and Gates Academic Internet Publishers Incorporated McDaniel and Gates
Consuming Experience ~ Routledge
Guerrilla Marketing Research: Marketing Research Techniques That Can Help A ~ Robert J. Kaden Kogan Page Ltd Robert J. Kaden
Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen
Project Marketing: Beyond Competitive Bidding ~ Bernard Cova - Pervez Ghauri - Robert Salle John Wiley and Sons Ltd Bernard Cova - Pervez Ghauri - R...
The Art of Pricing: How to Find the Hidden Profits to Grow Your Business ~ Rafi Mohammed Crown Business Rafi Mohammed
Management by Vice: A Humorous Satire on R&d Life in a Fictitious Company ~ C.B. Don - M. E. Cohen Sterling Ter Libra C.B. Don - M. E. Cohen
Essentials of Marketing Research ~ Zikmund Academic Internet Publishers Incorporated Zikmund
Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultu ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
Outsmarting Goliath: How to Achieve Equal Footing with Companies That are B ~ DK Traverso Bloomberg Press DK Traverso
The Joyless Economy: The Psychology of Human Satisfaction ~ Tibor Scitovsky Oxford University Press Inc, USA Tibor Scitovsky
Doing Research Projects in Marketing, Management and Consumer Research ~ Chris Hackley Routledge Chris Hackley
Niche Envy: Marketing Discrimination in the Digital Age ~ Joseph Turow The MIT Press Joseph Turow
Futureconsumer.com: The Webolution of Shopping to 2010 ~ Frank Feather Warwick Publishing Frank Feather
Marketing Research ~ David A. Aaker - V. Kumar - George S. Day John Wiley and Sons (WIE) David A. Aaker - V. Kumar - Geor...
Essentials of Marketing Research (The Dryden Press Series in Marketing) ~ William G. Zikmund Thomson Learning William G. Zikmund
The Consumer Trap (The History of Communication) ~ Michael Dawson University of Illinois Press Michael Dawson
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes ~ Katya Andresen Pfeiffer Wiley Katya Andresen
Forecasting and Market Analysis Techniques: A Practical Approach ~ George J. Kress - John Snyder Greenwood Press George J. Kress - John Snyder
Marketing Research: The Impact of the Internet ~ McDaniel and Gates Academic Internet Publishers Incorporated McDaniel and Gates
The Salience of Marketing Stimuli: An Incongruity-salience Hypothesis on Co ~ Kluwer Academic Publishers
Consumer Behaviour: A European Perspective ~ Gerrit Antonides - W.F.Van Raaij John Wiley and Sons Ltd Gerrit Antonides - W.F.Van Raaij
Preparing the Marketing Plan (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
Consumer Behavior ~ Leon Schiffman - Leslie Lazar Kanuk Prentice Hall Leon Schiffman - Leslie Lazar Kanuk
Harnessing the Future: 9 Keys to Emerging Consumer Behaviour ~ Shirley Roberts John Wiley and Sons Shirley Roberts
Capturing Customer Equity: Moving from Products to Customers ~ David Bejou - Gopalkrishnan R. Iyer Haworth Press Inc.,U.S. David Bejou - Gopalkrishnan R. Iyer
Super Searchers Cover the World (Super Searchers) ~ M Bates CyberAge Books M Bates
Asking Questions: The Definitive Guide to Questionnaire Design - For Market ~ Bradburn Jossey Bass Wiley Bradburn
Data and Text Mining: A Business Applications Approach: United States Editi ~ Thomas W. Miller Prentice Hall Thomas W. Miller
Married to the Brand: Why Consumers Bond with Some Brands for Life ~ William J. McEwen Gallup Press William J. McEwen
Marketing Research: An Applied Orientation with SPSS ~ Naresh Malhotra Prentice Hall Naresh Malhotra
The Sex of Things: Gender and Consumption in Historical Perspective ~ University of California Press
The Psychology of Consumer Behaviour ~ Brian Mullen - Craig Johnson Lawrence Erlbaum Associates Inc,US Brian Mullen - Craig Johnson
Cultural Economics: Markets and Cultures (Cases and Materials) ~ Emma Coleman Jordan - Angela P. Harris Foundation Press Emma Coleman Jordan - Angela P. Harris
Business Research Methods ~ Alan Bryman - Emma Bell Oxford University Press Alan Bryman - Emma Bell
An Introduction to Market and Social Research: Plannning and Using Research ~ Karen Adams - Ian Brace Kogan Page Ltd Karen Adams - Ian Brace
Marketing Research ~ David A. Aaker Wiley David A. Aaker
Advertising Campaign Strategy ~ Donald E. Parente South Western College Publishing Donald E. Parente
New Infotainment Technologies in the Home: Demand-side Perspectives (Commun ~ Ruby Roy Dholakia Lawrence Erlbaum Associates Inc,US Ruby Roy Dholakia
What Kids Buy and Why ~ Daniel Acuff The Free Press Daniel Acuff
Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics) ~ Peter E. Rossi - Greg M. Allenby - Robert McCulloch John Wiley and Sons Ltd Peter E. Rossi - Greg M....
Marketing 2.0: Strategies for Closer Customer Relationships ~ Gerald Corbae - Jacob B. Jensen - Dirk Schneider Springer-Verlag Berlin and Heidelberg GmbH & Co. K ...
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
Marketing Research for Managers (Professional Development) ~ Sunny Crouch - Matthew Housden Butterworth-Heinemann Ltd Sunny Crouch - Matthew Housden
Food Choice and the Consumer ~ D. Marshall Kluwer Academic / Plenum Publishers D. Marshall
Marketing Research Project Manual ~ James Molinari McGraw Hill Higher Education James Molinari
Strategies for Innovation: Creating Successful Products, Systems and Organi ~ William B. Rouse John Wiley & Sons Inc William B. Rouse
Consistent Consumer - Perfect Bound, The ~ Ken Beller - Steve Weiss - Louis Patler Unknown Ken Beller - Steve Weiss - Louis Patler
Quantitative Models in Marketing Research ~ Philip Hans Franses - Richard Paap Cambridge University Press Philip Hans Franses - Richard Paap
Contemporary Research in E-Marketing: 1 ~ IGI Global
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Qualitative Market Research: A Comprehensive Guide ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
How Americans Can Buy American: The Power of Consumer Patriotism ~ Roger Simmermaker Rivercross Publishing Roger Simmermaker
Contemporary Research in E-Marketing: Volume 1 ~ IGI Global
International Consumer Behavior: Its Impact on Marketing Strategy Development ~ A.Coskun Samli Greenwood Press A.Coskun Samli
Exploring Market Research ~ William G. Zikmund Academic Internet Publishers Incorporated William G. Zikmund
Stated Choice Methods: Analysis and Applications ~ Jordan J. Louviere - David A. Hensher - Joffre D. Swait Cambridge University Press Jordan J. Louvier...
The Future of the Electronic Marketplace ~ The MIT Press
Wole Soyinka: The Invention (1956) and The Detanee (1965) ~ Unisa Press / Uitgewers
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing: Sidney ~ Sage Publications, Inc
The Laws of Choice: Predicting Customer Behaviour ~ Eric Marder Simon & Schuster Ltd Eric Marder
Word of Mouse: The Marketing Power of Collaborative Filtering ~ John Riedl - Joseph A. Konstan - Eric Vrooman Warner Books John Riedl - Joseph A. Konstan - Eric Vro...
Marketing Research: The Impact of the Internet ~ Carl McDaniel Intl Thomson Education Group Carl McDaniel
Events Design and Experience (Events Management) ~ Graham Berridge Butterworth-Heinemann Graham Berridge
Winning the Toughest Customer: The Essential Guide to Selling to Women ~ Delia Passi Kaplan Business Delia Passi
Market Opportunity Analysis: Text and Cases ~ Robert Stevens - Philip Sherwood - Paul Dunn - David Loudon Haworth Press Inc.,U.S. Robert Stevens -...
The Ethical Consumer ~ Rob Harrison - Terry Newholm - Deirdre Shaw Sage Publications Ltd Rob Harrison - Terry Newholm - Dei...
Market Research (ExpressExec) ~ Robin Birn - Patrick Forsyth Capstone Express Exec Robin Birn - Patrick Forsyth
The Myth of Excellence ~ Fred Crawford - Ryan Mathews Crown Publications Fred Crawford - Ryan Mathews
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitativ ~ Johanna Katarina Moisander - Anu Valtonen Sage Publications Ltd Johanna Katarina Moisander - Anu Val...
The Business of Children's Entertainment (Guilford Communication) ~ Norma Odom Pecora Guilford Publications Norma Odom Pecora
Guerrilla Marketing Research: Marketing Research Techniques That Can Help A ~ Robert J. Kaden Kogan Page Ltd Robert J. Kaden
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Consumer Boycotts: Effecting Change Through the Marketplace and Media ~ Monroe Friedman Routledge Monroe Friedman
Handbook of Consumer Psychology ~ Lawrence Erlbaum Associates Inc,US
Managing Global Innovation: Uncovering the Secrets of Future Competitiveness ~ Roman Boutellier - Oliver Gassmann - M. Von Zedtwitz Springer-Verlag Berlin and Heidelberg GmbH & Co...
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing ~ Bryan Eisenberg - Jeffrey Eisenberg - Lisa T. Davis Nelson Business an imprint of Thomas Nelson Publ...
Marketing and Feminism: Current Issues and Research (Routledge Interpretive ~ Lorna Stevens Routledge Lorna Stevens
Hard Looks: Masculinities, Spectatorship & Contemporary Consumption: Mascul ~ Sean Nixon Palgrave USA Sean Nixon
Cross-National Consumer Psychographics ~ Haworth Press Inc.,U.S.
Marketing Works: Unlocking Big Company Strategies For Small Business ~ Chris, H Lee - Daniele, Anthony Lima Morgan James Publishing llc Chris, H Lee - Daniele, Anthony Lim...
Marketing Research Project Manual ~ James Molinari McGraw Hill Higher Education James Molinari
The Low-Income Consumer: Adjusting the Balance of Exchange ~ Linda F. Alwitt - Thomas Donley Sage Publications, Inc Linda F. Alwitt - Thomas Donley
The Low-Income Consumer: Adjusting the Balance of Exchange ~ Linda F. Alwitt - Thomas Donley Sage Publications, Inc Linda F. Alwitt - Thomas Donley
Major Companies of South W St Asia 2004 (Major Companies of Asia & Australa ~ SOS Free Stock
Frontrunners or Copycats? ~ Copenhagen Business School Press
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
Understanding Customers (CIM Student) ~ Chris Rice Butterworth-Heinemann Chris Rice
Major Energy Companies of the World ~ Graham & Whiteside Ltd
Customer Marketing Method ~ Curry Simon & Schuster Curry
Customer Learning Curve ~ BURST - HELLMAN South Western College Publishing BURST - HELLMAN
Technology and Business Strategy: Getting the Most Out of Technological Assets ~ William M. Watkins Greenwood Press William M. Watkins
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) ~ David Loudon - Albert J. Della Bitta McGraw-Hill Education David Loudon - Albert J. Della Bitta
Measuring Research and Development Expenditures in the U.S. Economy ~ National Academy Press
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Lifestyles & Consumer Behavior of Older American ~ SCHULTZ Greenwood Press SCHULTZ
New Marketing Strategies: Evolving Flexible Processes To Fit Market Circums ~ Ian Chaston Sage Publications Ltd Ian Chaston
Marketing Research: Within a Changing Information Environment (Mcgraw Hill/ ~ Jr. Joseph Hair - Robert P Bush - David J Ortinau McGraw-Hill Publishing Co. Jr. Joseph Hair - Rober...
Postmodern Consumer Research: The Study of Consumption as Text (Association ~ Elizabeth C. Hirschman - Morris B. Holbrook Sage Publications, Inc Elizabeth C. Hirschman - Morris B...
Business to Business Market Research: Understanding and Measuring Business ~ Ruth McNeil Kogan Page Ltd Ruth McNeil
Voice of the Customer ~ Kai Yang McGraw-Hill Publishing Co. Kai Yang
Effective Consumer Complaining ~ Ola Kaufman Xlibris Corporation Ola Kaufman
Constructing the New Consumer Society ~ Palgrave MacMillan
Academic Research And Development Expenditures: Fiscal Year 1997 ~ Diane Pub Co
Conquering Consumerspace: Marketing Strategies for a Branded World ~ Michael R. Solomon Amacom Michael R. Solomon
Karma Queens, Geek Gods, and Innerpreneurs ~ Joe Zellnik McGraw-Hill Publishing Co. Joe Zellnik
Interpretive Consumer Research: Paradigms, Methodologies and Applications ~ Copenhagen Business School Press
How Americans Can Buy American: The Power of Consumer Patriotism ~ Roger Simmermaker Rivercross Publishing Roger Simmermaker

401 - 600

Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Customer Learning Curve, The: Creating Profits from Marketing Chaos ~ Ardis Burst Texere Publishing Ardis Burst
Constructing Effective Questionnaires ~ Robert A. Peterson Sage Publications, Inc Robert A. Peterson
Marketing Research: Tools and Techniques ~ Nigel Bradley Oxford University Press Nigel Bradley
Building Brands and Believers: How to Connect with Consumers Using Archetypes ~ Kent Wertime John Wiley & Sons (Asia) Pte Ltd Kent Wertime
Marketing Research ~ Carl McDaniel - Roger Gates John Wiley & Sons Inc Carl McDaniel - Roger Gates
Accounting for Tastes ~ Gary S. Becker Harvard University Press Gary S. Becker
Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Strategic Market Planning (Business) ~ Robert J. Hamper - L.Sue Baugh McGraw-Hill Contemporary Robert J. Hamper - L.Sue Baugh
Creating Passion Brands: How to Build Emotional Brand Connection with Customers ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Marketing Research: Concepts, Practices, and Cases ~ Sunanda Easwaran - Sharmila Singh Oxford University Press Sunanda Easwaran - Sharmila Singh
Marketing Mind Prints ~ Palgrave Macmillan
Winning Marketing Strategies for Boosting Sales ~ Feig Prentice Hall Feig
Corporate Intelligence Awareness: Securing the Competitive Edge ~ Rodger, Nev Harding Unknown Rodger, Nev Harding
State of the Art Marketing Research ~ A.B. Blankenship - George Edward Breen - Alan F. Dutka McGraw-Hill Contemporary A.B. Blankenship - G...
The American Marketplace: Demographics and Spending Patterns (American Mark ~ Editors of the New Strategist New Strategist Pubns Inc Editors of the New Strategist
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New ~ David Wolfe - Robert Snyder Kaplan Business David Wolfe - Robert Snyder
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
The Psychology of Consumer Behaviour ~ Brian Mullen - Craig Johnson Lawrence Erlbaum Associates Inc,US Brian Mullen - Craig Johnson
Global Emerging Market In Transition: Articles, Forecasts, andStudies ~ Vladimir Kvint - Vladimir L. Kvint Fordham Univ Pr Vladimir Kvint - Vladimir L. Kvint
Business Networks in Japan: Supplier-customer Interaction in Product Develo ~ Jens Laage-Hellman Routledge Jens Laage-Hellman
Discrete Choice Theory of Product Differentiation ~ Simon P. Anderson - Andre de Palma - Jacques-Francois Thisse The MIT Press Simon P. Anderson - Andre...
New Service Development: Creating Memorable Experiences ~ Sage Publications, Inc
Marketing Research: The Impact of the Internet ~ Carl McDaniel Intl Thomson Education Group Carl McDaniel
All the World and Her Husband: Women in Twentieth-century Consumer Culture ~ Continuum International Publishing Group Ltd.
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing ~ Richard C. Maddock Greenwood Press Richard C. Maddock
Focus Groups: Supporting Effective Product Development ~ Joe Langford - Deana McDonagh Taylor & Francis Ltd Joe Langford - Deana McDonagh
Lightning in a Bottle ~ David Minter - Michael Reid Sourcebooks, Inc David Minter - Michael Reid
Research in Marketing: Marketing and Development - Toward Broader Dimension ~ Jagdish N. Sheth JAI Press Jagdish N. Sheth
Consuming Youth: Vampires, Cyborgs and the Culture of Consumption ~ Robert A. Latham University of Chicago Press Robert A. Latham
The Strategy of Desire (Classics in Communication and Mass Culture) (Classi ~ Ernest Dichter Transaction Publishers,U.S. Ernest Dichter
R & D Decisions: Strategy Policy and Innovations (Routledge Studies in Orga ~ Routledge
50+ Boomer: Your Key to 76 Million Consumers ~ Donlad L. Potter Gabriel Publications Ltd Donlad L. Potter
Market-Driven Thinking: Achieving Contextual Intelligence ~ Arch G. Woodside Butterworth-Heinemann Arch G. Woodside
Ten Key Customer Insights: Unlocking the Mind of the Market ~ Robert Schieffer South Western College Publishing Robert Schieffer
The Business of Children's Entertainment (Guilford Communication) ~ Norma Odom Pecora Guilford Publications Norma Odom Pecora
Marketing ~ Debbie Gilliland Institute of Financial Services Debbie Gilliland
Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultu ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
The Marketing Research Process, 5th Ed. ~ Len Tiu Wright - Margaret Crimp Financial Times/ Prentice Hall Len Tiu Wright - Margaret Crimp
Asking Questions: The Definitive Guide to Questionnaire Design - For Market ~ Bradburn Jossey Bass Wiley Bradburn
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relati ~ Olivia Parr Rud John Wiley & Sons Inc Olivia Parr Rud
Marketing Management with Marketing Research ~ KOTLER - Malhotra Pearson US Imports & PHIPEs KOTLER - Malhotra
Comportamiento Del Consumidor ~ Schiffman Prentice Hall & IBD Schiffman
Understanding the Older Consumer: The Grey Market (International Series in ~ Barrie Gunter Routledge Barrie Gunter
Total Quality in Research and Development (St Lucie) ~ Gregory McLaughlin St Lucie Press Gregory McLaughlin
Marketing Research: An Aid to Decision Making ~ Alan T. Shao South Western College Publishing Alan T. Shao
The New Competitor Intelligence: The Complete Resource for Finding, Analyzi ~ Leonard M. Fuld John Wiley & Sons Inc Leonard M. Fuld
Doing Research Projects in Marketing, Management and Consumer Research ~ Chris Hackley Routledge Chris Hackley
Professionals' Guide to Value Pricing 2001 (Professional's Guide to Value P ~ Ronald Baker Aspen Publishers Inc.,U.S. Ronald Baker
The Marketing Research Guide ~ Robert E. Stevens - Bruce Wrenn - Philip Sherwood - Morris Ruddick Haworth Press Inc.,U.S. Robert E....
Marketing Research for Managers (The Marketing Series: Professional Development) ~ Sunny Crouch - Matthew Housden Butterworth-Heinemann Sunny Crouch - Matthew Housden
Market Research: A Guide to Planning, Methodology and Evaluation ~ Paul N. Hague - Peter Jackson Kogan Page Ltd Paul N. Hague - Peter Jackson
New Marketing Strategies: Evolving Flexible Processes to Fit Market Circums ~ SAGE Publications Ltd
The Handbook of Customer Satisfaction and Loyalty Measurement ~ Nigel Hill - Jim Alexander Gower Publishing Ltd Nigel Hill - Jim Alexander
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Market Research in the Internet Age: Leveraging the Internet for Market Mea ~ Robert W. Monster - Raymond C. Pettit John Wiley & Sons (Asia) Pte Ltd Robert W. Monster - Raymond C...
Know Your Market: How to Do Low-Cost Market Research (PSI Successful Busine ~ David B. Frigstad Bookworld Services David B. Frigstad
Market Research Handbook: Measurement, Approach and Practice ~ Jie Xu iUniverse.com Jie Xu
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers ~ Grant Lukenbill Haworth Press Inc.,U.S. Grant Lukenbill
Consumer Behaviour Analysis: Critical Perspectives on Business and Manageme ~ Routledge
Marketing Issues in Transitional Economics (William Davidson Institute Seri ~ Kluwer Academic Publishers
Employing Qualitative Methods in the Private Sector (Qualitative Research M ~ Marilyn L. Mitchell Sage Publications, Inc Marilyn L. Mitchell
The Mom Factor: What Really Drives Where We Shop, Eat, and Play ~ Nora Lee Urban Land Institute,U.S. Nora Lee
Consumer Research: Introspective Essays on the Study of Consumption ~ Morris B. Holbrook Sage Publications, Inc Morris B. Holbrook
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Understanding Green Consumer Behaviour: A Qualitative, Cognitive Approach ( ~ Sigmund A. Wagner Routledge Sigmund A. Wagner
The Focus Group Research Handbook ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
Research in Marketing: v. 13 (Research in Marketing) ~ JAI Press
Data Collection and Analysis for Tourism Management, Marketing and Planning ~ World Tourism Organization World Tourism Organization World Tourism Organization
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Eating Cheap ~ Ragnar Benson Paladin Press Ragnar Benson
Amaze Your Customers!: Creative Tips on Winning and Keeping Your Customers ~ Daniel Zanetti Kogan Page Ltd Daniel Zanetti
Foundations of Marketing Theory: Toward a General Theory of Marketing ~ Shelby D. Hunt M.E. Sharpe Shelby D. Hunt
Qualitative Methods for Marketplace Research ~ Shay Sayre Sage Publications, Inc Shay Sayre
TrendSmart: The 21 Trends That Will Change the Way You Do Business ~ Louis Patler Sourcebooks Louis Patler
The Lovemarks Effect: Winning In The Consumer Revolution ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Profiling Machines: Mapping the Personal Information Economy ~ Greg Elmer The MIT Press Greg Elmer
Encyclopedia of Consumer Brands ~ St James Press
Visionary Manufacturing Challenges for 2020 ~ National Research Council National Academy Press National Research Council
Consumer Behavior (McGraw-Hill/Irwin Series in Marketing) ~ J.Paul Peter - Jerry Olson McGraw-Hill Publishing Co. J.Paul Peter - Jerry Olson
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goal ~ Routledge
Marketing as Social Behavior a General Systems the: A General Systems Theory ~ Sirgy Greenwood Press Sirgy
A