Research

1241

Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Library in Marketing)

Consumers (McGraw-Hill/Irwin Series in Marketing)

Por Que Compramos

Consumer Behavior: An Applied Approach (Grandes Novelistas)

Technology and Business Strategy: Getting the Most Out of Technological Assets

Customer Satisfaction Research Management: A Comprehensive Guide to Integrating Customer Loyalty and Satisfaction Metrics in the Management of Complex

Marketing Research: The Impact of the Internet

Cases in Consumer Behavior, Volume I: v. 1

Applied Research Methods for Mass Communicators

Consumer Behavior and Managerial Decision Making: United States Edition

Marketing Research: Text and Cases

Estrategias Y Marketing De Museos

Fourth Generation R & D: Managing Knowledge, Technology and Innovation

Marketing Research

Exploring Market Research

American Generations: Who They Are, How They Live (American Generations)

Emotions, Advertising and Consumer Choice

La Investigacion de Los Mercados En La Practica (Marketing Practico)

The Handbook of Online Marketing Research: A Data Driven Approach for Developing Web Strategy

Marketing and Consumer Identity in Multicultural America

1 - 200

Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Libr ~ Sage Publications Ltd
Consumers (McGraw-Hill/Irwin Series in Marketing) ~ Eric Arnould - Linda Price - George M. Zinkhan McGraw-Hill Education Eric Arnould - Linda Price - Ge...
Por Que Compramos ~ Paco Underhill Gestion 2000 Paco Underhill
Consumer Behavior: An Applied Approach (Grandes Novelistas) ~ Nessim Hanna - Richard Wozniak Prentice Hall Nessim Hanna - Richard Wozniak
Technology and Business Strategy: Getting the Most Out of Technological Assets ~ William M. Watkins Greenwood Press William M. Watkins
Customer Satisfaction Research Management: A Comprehensive Guide to Integra ~ Derek R. Allen ASQ Quality Press Derek R. Allen
Marketing Research: The Impact of the Internet ~ Carl D McDaniel - Roger H Gates South-Western Publishing Carl D McDaniel - Roger H Gates
Cases in Consumer Behavior, Volume I: v. 1 ~ Martha McEnally Prentice Hall Martha McEnally
Applied Research Methods for Mass Communicators ~ Joey Reagan Marquette Books Joey Reagan
Consumer Behavior and Managerial Decision Making: United States Edition ~ Frank R Kardes Prentice Hall Frank R Kardes
Marketing Research: Text and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Estrategias Y Marketing De Museos ~ N. Kotler - P. Kotler Ariel N. Kotler - P. Kotler
Fourth Generation R & D: Managing Knowledge, Technology and Innovation ~ Bill Miller - Langdon Morris John Wiley & Sons Inc Bill Miller - Langdon Morris
Marketing Research ~ A. Parasuraman Houghton Mifflin College Div A. Parasuraman
Exploring Market Research ~ ZIKMUND - DESARBO South Western College Publishing ZIKMUND - DESARBO
American Generations: Who They Are, How They Live (American Generations) ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
Emotions, Advertising and Consumer Choice ~ Flemming Hansen Copenhagen Business School Press Flemming Hansen
La Investigacion de Los Mercados En La Practica (Marketing Practico) ~ Jose Maria Ferre Trenzano Grupo Oceano Jose Maria Ferre Trenzano
The Handbook of Online Marketing Research: A Data Driven Approach for Devel ~ Joshua Grossnickle - Oliver Raskin McGraw-Hill Education Joshua Grossnickle - Oliver Raskin
Marketing and Consumer Identity in Multicultural America ~ Marye C. Tharp Sage Publications, Inc Marye C. Tharp
Evaluating Marketing Strengths and Weaknesses (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
Consumer Behavior: Buying, Having, and Being: United States Edition: Buying ~ Michael R. Solomon Prentice Hall Michael R. Solomon
Consumer Research: Postcards from the Edge (Consumer Research and Policy) ~ Routledge
Essentials of Marketing Research ~ William G. Zikmund - Barry Babin South Western College Publishing William G. Zikmund - Barry Babin
Sales Forecasting Management: A Demand Management Approach ~ John T. (Tom) Mentzer - Mark A. Moon Sage Publications, Inc John T. (Tom) Mentzer - Mark A. Moon
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Rocking the Ages ~ J.Walker Smith - Ann S. Clurman HarperBusiness,U.S. J.Walker Smith - Ann S. Clurman
Marketing Research: Measurement and Method ~ Donald Tull - Del Hawkins Macmillan USA Donald Tull - Del Hawkins
Marketing Research: An Aid to Decision Making ~ Alan T. Shao - Kevin Zheng Zhou Alan T. Shao - Kevin Zheng Zhou
Comercio Internacional I / International Commerce I: Mercadotecnia Internat ~ Salvador Mercado Salvador Mercado
Understanding and Designing Market Research ~ Thomson Learning
Silver Linings: Selling to the Expanding Mature Market ~ Herschell Gordon Lewis Bonus Books Inc Herschell Gordon Lewis
Work Teams That Work: Skills for Managing Across the Organization ~ Montebe Pfeiffer Wiley Montebe
Strategic Marketing: Planning and Control (CIM Student) ~ John Ensor - Graeme Drummond Butterworth-Heinemann Ltd John Ensor - Graeme Drummond
Essentials of Marketing Research ~ Tony Proctor Financial Times/ Prentice Hall Tony Proctor
Customer Intelligence: From Data to Dialogue ~ Sean Kelly John Wiley and Sons Ltd Sean Kelly
The Rise of the Chinese Consumer: Theory and Evidence ~ J. F. Garner John Wiley and Sons Ltd J. F. Garner
Applying Social Cognition to Consumer-focused Strategy (Advertising & Consu ~ Lawrence Erlbaum Associates Inc,US
Market Research Matters: Tools and Techniques for Aligning Your Business ~ Robert Duboff - Jim Spaeth John Wiley & Sons Robert Duboff - Jim Spaeth
R & D Project Selection (Wiley Series in Engineering & Technology Management) ~ Joseph P. Martino John Wiley & Sons Inc Joseph P. Martino
Management of Research and Development Organizations: Managing the Unmanage ~ R.K. Jain - Harry C. Triandis John Wiley & Sons Inc R.K. Jain - Harry C. Triandis
Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitativ ~ Johanna Katarina Moisander - Anu Valtonen Sage Publications Ltd Johanna Katarina Moisander - Anu Val...
Consuming Experience ~ Routledge
Best Customers: Demographics of Consumer Demand ~ Cheryl Russell - Susan Mitchell New Strategist Pubns Inc Cheryl Russell - Susan Mitchell
New Marketing Strategies: Evolving Flexible Processes To Fit Market Circums ~ Ian Chaston Sage Publications Ltd Ian Chaston
Essentials of Marketing Research ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) ~ Thomas C. Kinnear - James R. Taylor McGraw-Hill Education Thomas C. Kinnear - James R. Taylor
Marketing Research Project Manual ~ Glen R. Jarboe South Western College Publishing Glen R. Jarboe
Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds...
Market Data Explained: A Practical Guide to Global Capital Markets Informat ~ Marc Alvarez Butterworth-Heinemann Marc Alvarez
Customer Learning Curve, The: Creating Profits from Marketing Chaos ~ Ardis Burst Texere Publishing Ardis Burst
Profiting from Intellectual Capital: Extracting Value from Innovation (Inte ~ Patrick H. Sullivan John Wiley & Sons Inc Patrick H. Sullivan
Marketing Research: AND SPSS ~ Carl McDaniel - Roger Gates John Wiley & Sons Inc Carl McDaniel - Roger Gates
Kids as Customers: Handbook of Marketing to Children ~ James U. McNeal New Lexington Press James U. McNeal
Marketing Research ~ David A. Aaker - V. Kumar - George S. Day John Wiley & Sons Inc David A. Aaker - V. Kumar - George S...
Marketing Research: Methodological Foundations (Harcourt Series in Marketing) ~ Gilbert A. Churchill - Dawn Iacobucci Thomson Learning Gilbert A. Churchill - Dawn Iacobucci
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Community Sourcebook of County Demographics ~ ESRI Press
Consumer Behavior I: Research and Influences: v. 1-3 (SAGE Library in Busin ~ Sage Publications Ltd
See, Feel, Think, Do: The Power of Instinct in Business ~ Andy Milligan - Shaun Smith Cyan Books Andy Milligan - Shaun Smith
Marketing ~ Debbie Gilliland Institute of Financial Services Debbie Gilliland
The Market Research Toolbox: A Concise Guide for Beginners: A Short Guide f ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Strategies for Innovation: Creating Successful Products, Systems and Organi ~ William B. Rouse John Wiley & Sons Inc William B. Rouse
Winning Marketing Strategies for Boosting Sales ~ Feig Prentice Hall Feig
Consumer Society Reader ~ SCHOR - HOLT The New Press SCHOR - HOLT
Under the Radar: A Breakthrough, In-Depth Study of the Book Industry's Unde ~ Inc Book Industry Study Group Book Industry Study Group Inc Book Industry Study Group
Creating Images and the Psychology of Marketing Communication (Advertising ~ Lawrence Erlbaum Associates Inc,US
Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Thir ~ Jim Novo Booklocker.com Jim Novo
Collaborative R&D : Manufacturing's New Tool (National Association of Manuf ~ Gene Allan - Rick Jarman John Wiley & Sons Inc Gene Allan - Rick Jarman
Survey Nonresponse (Wiley Series in Probability & Statistics) ~ Robert M. Groves - Donald Dillman - John et al Eltinge John Wiley & Sons Inc Robert M. Groves - Dona...
Gays, Lesbians, and Consumer Behavior (Monograph Published Simultaneously A ~ Harrington Park Press
Consumer Behavior: Buying, Having, and Being ~ Michael Solomon Prentice Hall Michael Solomon
Essentials of Marketing Research: WITH SPSS 13.0 ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Marketing Research: Text and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Marketing Scales Handbook: A Compilation of Multi-Item Measures Vol. 1 ~ Gordon Bruner McGraw-Hill Education Gordon Bruner
Consumer Behaviour ~ Martin Evans - Ahmad Jamal - Gordon Foxall John Wiley and Sons Ltd Martin Evans - Ahmad Jamal - Gord...
The Power of Business En Espanol: 7 Fundamental Keys to Unlocking the Poten ~ Jose Cancela Rayo Jose Cancela
Review of Marketing Research: v. 1 (Review of Marketing Research): v. 1 (Re ~ M.E. Sharpe
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relati ~ Olivia Parr Rud John Wiley & Sons Inc Olivia Parr Rud
Sensory and Consumer Research in Food Product Design and Development (Insti ~ Howard R. Moskowitz - Ms Jacqueline H. Beckley - Anna V.A. Resurreccion Iowa State University Press ...
Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye ~ Michael LeGault Pocket Books Michael LeGault
Nation of Rebels: Why Counterculture Became Consumer Culture ~ Joseph Heath - Andrew Potter HarperCollins Publishers Joseph Heath - Andrew Potter
The Future of Competition: Co-creating Unique Value with Customers ~ C.K. Prahalad - Venkat Ramaswamy Harvard Business School Press C.K. Prahalad - Venkat Ramaswamy
Rapid Tooling: Technologies and Industrial Applications ~ Marcel Dekker Ltd
Major Companies of South W St Asia 2004 (Major Companies of Asia & Australa ~ SOS Free Stock
Focus Groups: Supporting Effective Product Development ~ Joe Langford - Deana McDonagh Taylor & Francis Ltd Joe Langford - Deana McDonagh
European Business and Marketing ~ Sage Publications Ltd
Marketing Research Essentials 3e +CD (Wse) ~ C. McDaniel John Wiley and Sons (WIE) C. McDaniel
Standardization Research in Information Technology: New Perspectives ~ Information Science Reference
Marketing Research: An Integrated Approach ~ Alan Wilson Financial Times/ Prentice Hall Alan Wilson
Standardization Research in Information Technology: New Perspectives ~ Kai Jakobs Information Science Reference Kai Jakobs
Cost Effective Marketing Research: A Guide for Marketing Managers ~ Eric J. Soares Greenwood Press Eric J. Soares
Harnessing the Future: 9 Keys to Emerging Consumer Behaviour ~ Shirley Roberts John Wiley and Sons Shirley Roberts
AMA Complete Guide to Marketing Research for Small Business ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
R & D Project Selection (Wiley Series in Engineering & Technology Management) ~ Joseph P. Martino John Wiley & Sons Inc Joseph P. Martino
New Service Development: Creating Memorable Experiences ~ Sage Publications, Inc
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Amacom Richard D. Czerniawski - Michael W. Maloney
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
The Valuation of Technology: Business and Financial Issues in R&D (Operatio ~ F. Peter Boer John Wiley & Sons Inc F. Peter Boer
Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Focus Group Revised: A Strategic Guide to Organizing, Conducting and Analyz ~ Templeton McGraw-Hill Education Templeton
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Hudson House Publishing Richard D. Czerniawski - Michael...
Commonsense Direct Marketing (Professional Paperbacks) ~ Drayton Bird Kogan Page Ltd Drayton Bird
Managing Scientists: Leadership Strategies in Scientific Research, Second E ~ Alice M. Sapienza John Wiley & Sons Inc Alice M. Sapienza
Quick Response: Managing the Supply Chain to Meet Consumer Demand ~ Alan Hunter - Russell King - Bob Lowson John Wiley and Sons Ltd Alan Hunter - Russell King - Bob Low...
Handbook of Relationship Marketing ~ Jagdish N. Sheth - Atul Parvatiyar Sage Publications, Inc Jagdish N. Sheth - Atul Parvatiyar
Business & Social Trendz: Profiting with Spiritual Economics ~ G. Robert Switzer Abbeyfield Publishers G. Robert Switzer
The Handbook of International Market Research Techniques ~ Kogan Page Ltd
Consumer Behavior in Asia ~ Hellmut Schutte - Deanna Ciarlante New York University Press Hellmut Schutte - Deanna Ciarlante
Billions: Selling to the New Chinese Consumer ~ Tom Doctoroff Palgrave Macmillan Tom Doctoroff
Beyond Listening: Learning the Secret Language of Focus Groups ~ Bonnie Goebert John Wiley & Sons Bonnie Goebert
Improving R & D Performance the Juran Way ~ Al Endres John Wiley & Sons Inc Al Endres
Business to Business Marketing Research ~ Martin P. Block - Tamara S. Block Texere Publishing,US Martin P. Block - Tamara S. Block
Real R & D Options: Theory, Practice and Implementation (Quantitative Finance) ~ Butterworth-Heinemann
Shopping for Identity: The Marketing of Ethnicity ~ Marilyn Halter Random House USA Inc Marilyn Halter
Fundamentals of Marketing Research ~ Scott M. Smith - Gerald S. Albaum Sage Publications, Inc Scott M. Smith - Gerald S. Albaum
All the World and Her Husband: Women in Twentieth-century Consumer Culture ~ Continuum International Publishing Group Ltd.
Basic Marketing Research with SPSS 13.0 Student CD: United States Edition: ~ Naresh Malhotra - Mark Peterson Prentice Hall Naresh Malhotra - Mark Peterson
The Authority of the Consumer ~ Routledge
It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American ~ C. Beemer Simon & Schuster C. Beemer
Questionnaire Design: How to Plan, Structure and Write Survey Material for ~ Ian Brace Kogan Page Ltd Ian Brace
Marketing Research: An Integrated Approach ~ Alan Wilson Financial Times/ Prentice Hall Alan Wilson
Selling to a Segmented Market: The Lifestyle Approach ~ Chester A. Swenson Greenwood Press Chester A. Swenson
Global Marketing Strategies ~ Jean-Pierre Jeannet Houghton Mifflin (Academic) Jean-Pierre Jeannet
Customer Behaviour: Consumer Behaviour and Beyond ~ Jagdish N. Sheth - Banwari Mittal - Bruce Newman South Western College Publishing Jagdish N. Sheth -...
Essentials of Marketing Research: WITH SPSS 13.0 ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Marketing Research That Pays Off: Case Histories of Marketing Research Lead ~ Larry Percy Haworth Press Inc.,U.S. Larry Percy
Hard Looks: Masculinities, Spectatorship & Contemporary Consumption: Mascul ~ Sean Nixon Palgrave USA Sean Nixon
Marketing Scales Handbook: A Compilation of Multi-Item Measures Vol. 1 ~ Gordon Bruner McGraw-Hill Education Gordon Bruner
The Handbook of Marketing Research: Uses, Misuses, and Future Advances: Use ~ Sage Publications, Inc
The Art and Science of Interpreting Market Research Evidence ~ David V. L. Smith - Jonathan H. Fletcher John Wiley and Sons Ltd David V. L. Smith - Jonathan H. Fle...
The Market Research Toolbox: A Concise Guide for Beginners ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Fro ~ Routledge
Market Research (ExpressExec) ~ Robin Birn - Patrick Forsyth Capstone Express Exec Robin Birn - Patrick Forsyth
Sales Forecasting Management: A Demand Management Approach ~ John T. (Tom) Mentzer - Mark A. Moon Sage Publications, Inc John T. (Tom) Mentzer - Mark A. Moon
Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul ~ Kluwer Academic Publishers
The Public Domain Code Book: Your Key to Discovering the Hidden Treasures a ~ Tony, Laidig Unknown Tony, Laidig
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply, and ~ George Palmatier - Colleen Crum J. Ross Publishing George Palmatier - Colleen Crum
Processing Web Ads: The Effects of Animation and Arousing Content ~ Yongkuk Chung Cambria Press Yongkuk Chung
An Introduction to Market and Social Research: Plannning and Using Research ~ Karen Adams - Ian Brace Kogan Page Ltd Karen Adams - Ian Brace
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
Shopping with Freud ~ Rachel Bowlby Routledge Rachel Bowlby
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
Being the Shopper: Understanding the Buyer's Choice ~ Phil Lempert John Wiley & Sons Inc Phil Lempert
International Marketing Research ~ V. Kumar Prentice Hall V. Kumar
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
The $100 Billion Allowance: Accessing the Global Teen Market ~ Elissa Moses John Wiley & Sons Elissa Moses
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Consuming Experience ~ Routledge
Internationalization of Research and Development and the Emergence of Globa ~ JAI Press
Marketing Research: Concepts, Practices, and Cases ~ Sunanda Easwaran - Sharmila Singh Oxford University Press Sunanda Easwaran - Sharmila Singh
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Research Methods: Textbook (Society Now) ~ Patrick McNeill - Steve Chapman Routledge Patrick McNeill - Steve Chapman
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communica ~ Mark Weiner Pfeiffer Wiley Mark Weiner
The Effective Use of Market Research: How to Drive and Focus Better Busines ~ Robin Birn Kogan Page Ltd Robin Birn
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds...
Exploring Marketing Research ~ William G. Zikmund South Western College Publishing William G. Zikmund
Collaborative R&D : Manufacturing's New Tool (National Association of Manuf ~ Gene Allan - Rick Jarman John Wiley & Sons Inc Gene Allan - Rick Jarman
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
Consumer Panels ~ Sudman - Wansink Butterworth-Heinemann Ltd Sudman - Wansink
Web-Based Analysis for Competitive Intelligence ~ VIBERT South Western Educational Publishing VIBERT
Market Research in the Internet Age: Leveraging the Internet for Market Mea ~ Robert W. Monster - Raymond C. Pettit John Wiley & Sons (Asia) Pte Ltd Robert W. Monster - Raymond C...
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End ( ~ Routledge
R & D - Management and Corporate Financial Policy (Wiley Series in Engineer ~ John B. Guerard - Bernell Stone - Alden Bean John Wiley & Sons Inc John B. Guerard - Bernell Stone -...
Innovation: The Five Disciplines for Creating What Customers Want ~ Curtis R. Carlson - William W. Wilmot Crown Business Curtis R. Carlson - William W. Wilmot
Marketing Research: Measurement, Method and Application ~ Raymond Kent Thomson Learning Raymond Kent
Marketing Research ~ Donald R. Lehmann - Sunil Gupta - Joel H. Steckel Prentice Hall Donald R. Lehmann - Sunil Gupta - Jo...
E-Commerce and V-Business: Business Models for Global Success ~ Stuart Barnes - Brian Hunt Butterworth-Heinemann Stuart Barnes - Brian Hunt
Path Dependence and Creation (Organization & Management) (Organization & Ma ~ Lawrence Erlbaum Associates Inc,US
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-Of-Fa ~ Phil Dusenberry Portfolio Phil Dusenberry
Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Improving R & D Performance the Juran Way ~ Al Endres John Wiley & Sons Inc Al Endres
Market Research in Practice: A Guide to the Basics (Market Research in Practice) ~ Paul N. Hague - Nick Hague - Carol-Ann Morgan Kogan Page Ltd Paul N. Hague - Nick Hague - Carol-Ann ...
Modeling Contextual Effects in Longitudinal Studies ~ Lawrence Erlbaum Associates Inc,US
Smart Organization: Creating Value Through Strategic R & D ~ James Matheson - David Matheson Harvard Business School Press James Matheson - David Matheson
How Customers Think: Essential Insights into the Mind of the Market ~ Gerald Zaltman Harvard Business School Press Gerald Zaltman
The Long Tail ~ Chris Anderson Ediciones Urano Chris Anderson
Advertising and Marketing to the New Majority: A Case Study Approach (Mass ~ Gail Baker Woods Wadsworth Gail Baker Woods
Handbook of Marketing Research Methodologies for Hospitality and Tourism ~ Ronald A. Nykiel Haworth Hospitality Press Ronald A. Nykiel
Emotion and Reason in Consumer Behavior ~ Arjun Chaudhuri Butterworth-Heinemann Arjun Chaudhuri
Market Data Explained: A Practical Guide to Global Capital Markets Informat ~ Marc Alvarez Butterworth-Heinemann Marc Alvarez
Preference Structure Measurement: Conjoint Analysis and Related Techniques ~ Intelliquest Butterworth-Heinemann Ltd Intelliquest
Consumer Behavior ~ William Wells - D. Prensky John Wiley and Sons (WIE) William Wells - D. Prensky
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall
Technology Valuation Solutions (Wiley Finance Series) ~ F. Peter Boer John Wiley & Sons Inc F. Peter Boer
Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Customer Behavior: A Managerial Perspective ~ Jagdish N. Sheth South Western College Publishing Jagdish N. Sheth
Technology Fountainheads: The Management Challenge of R and D Consortia ~ E.Raymond Corey Harvard Business School Press E.Raymond Corey
Why People Buy Things They Don't Need: Understanding and Predicting Consume ~ Pamela Danziger Kaplan Business Pamela Danziger
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Id ~ Sage Publications, Inc
Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted Lawrence Erlbaum Associates Inc,US Sylvia M. Chan-Olmsted
The AMA Guide to the Globe ~ EDMUNDS South Western College Publishing EDMUNDS
From Research to Riches: The Secret Rules of Successful Marketing ~ Jim Nelems Longstreet Press Jim Nelems
Introduction to Online Competitive Intelligence Research (Business Research ~ Conor Vibert - Benjamin Group South Western Educational Publishing Conor Vibert - Benjamin Group
Understanding the Older Consumer: The Grey Market (International Series in ~ Barrie Gunter Routledge Barrie Gunter

201 - 400

Shopping for Pleasure: Women in the Making of London's West End ~ Erika Diane Rappaport Princeton University Press Erika Diane Rappaport
The Handbook for Focus Group Research ~ Thomas L. Greenbaum Sage Publications, Inc Thomas L. Greenbaum
Marketing to Women: How to Understand, Reach, and Increase Your Share of th ~ Martha Barletta Kaplan Business Martha Barletta
The Art of Cause Marketing: How to Use Advertising to Change Personal Behav ~ Richard Earle McGraw-Hill Contemporary Richard Earle
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
American Generations: Who They Are, How They Live, What They Think (America ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
Karma Queens, Geek Gods, and Innerpreneurs ~ Joe Zellnik McGraw-Hill Publishing Co. Joe Zellnik
Marketing and Feminism: Current Issues and Research (Routledge Interpretive ~ Lorna Stevens Routledge Lorna Stevens
Authenticity: What Consumers Really Want ~ James H. Gilmore - B.Joseph Pine Harvard Business School Press James H. Gilmore - B.Joseph Pine
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics ~ Edgar E. Peters John Wiley & Sons Edgar E. Peters
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff
Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy ~ John Rosen - Annamaria Turano Portfolio John Rosen - Annamaria Turano
Marketing to Seniors ~ Michael C. Walker AuthorHouse Michael C. Walker
Consumer Panels ~ Sudman - Wansink Butterworth-Heinemann Ltd Sudman - Wansink
SiSoMo: The Future on Screen ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
Measurement, Management and Research Opportunities: Customy Equity (Foundat ~ Julian Villanueva - Dominique M. Hanssens now publishers Inc Julian Villanueva - Dominique M. Hansse...
Consumer Insight: How to Use Data and Market Research to Get Closer to Your ~ Merlin Stone - Alison Bond - Bryan Foss Kogan Page Ltd Merlin Stone - Alison Bond - Bryan Foss
MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Onl ~ Steven Stralser John Wiley & Sons Inc Steven Stralser
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $ ~ David Morrison Kaplan Business David Morrison
Why Women Shop: Secrets Revealed ~ Stella Minahan - Michael Beverland John Wiley & Sons Stella Minahan - Michael Beverland
Corporate Intelligence Awareness: Securing the Competitive Edge ~ Rodger, Nev Harding Unknown Rodger, Nev Harding
International Business Research ~ James Neelankavil M.E. Sharpe James Neelankavil
Why We Talk: The Truth Behind Word-Of-Mouth ~ Bueno J. Bolivar Creative Crayon Bueno J. Bolivar
Why People Buy ~ John O'Shaughnessy Oxford University Press Inc, USA John O'Shaughnessy
Marketing in the Emerging Markets of Islamic Countries ~ Marin Alexandrov Marinov Palgrave Macmillan Marin Alexandrov Marinov
The Market Segmentation Workbook: Target Marketing for Marketing Managers ( ~ Sally Dibb - Lyndon Simkin Thomson Learning Sally Dibb - Lyndon Simkin
Body of Truth: Leveraging What Consumers Can't or Won't Say ~ D. Hill John Wiley & Sons Inc D. Hill
Essentials of Marketing Research ~ Jr. Hair - Mary Wolfinbarger - Robert P. Bush Irwin/McGraw-Hill Jr. Hair - Mary Wolfinbarger - Rober...
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Commitment-led Marketing: The Story of the Conversion Model ~ Jan Hofmeyr - John Rice John Wiley and Sons Ltd Jan Hofmeyr - John Rice
GIS Tutorial for Marketing (GIS Tutorial) ~ Fred Miller ESRI Press Fred Miller
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook ~ John F. Sherry Sage Publications, Inc John F. Sherry
Business to Business Market Research: Understanding and Measuring Business ~ Ruth McNeil Kogan Page Ltd Ruth McNeil
Managing Synergistic Innovations Through Corporate Global R&D ~ Ajax Persaud - Vinod Kumar - Uma Kumar Greenwood Press Ajax Persaud - Vinod Kumar - Uma Kumar
Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen
Hispanic Marketing & Public Relations: Understanding And Targeting America' ~ Poyeen Pub
Marketing Research: Test and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Marketing to Seniors ~ Michael C. Walker AuthorHouse Michael C. Walker
Consistent Consumer, The ~ Ken Beller - Steve Weiss - Louis Patler Unknown Ken Beller - Steve Weiss - Louis Patler
Marketing Research: Tools and Techniques ~ Nigel Bradley Oxford University Press Nigel Bradley
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Herd: How to Change Mass Behaviour by Harnessing Our True Nature ~ Mark Earls John Wiley and Sons Ltd Mark Earls
Business Research (Quickstudy: Business) ~ Toby Chabon-Berger Barcharts Toby Chabon-Berger
Marketing Research: Test and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD: An App ~ Naresh Malhotra Prentice Hall Naresh Malhotra
Introducing Marketing Research ~ Paul Baines - Bal Chansarkar - Bal Chanarker John Wiley and Sons Ltd Paul Baines - Bal Chansarkar - ...
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
The Long Tail ~ Chris Anderson Ediciones Urano Chris Anderson
The Baby Boom: Americans Aged 35 to 54 ~ Cheryl Russell New Strategist Pubns Inc Cheryl Russell
Strategic Market Planning (Business) ~ Robert J. Hamper - L.Sue Baugh McGraw-Hill Contemporary Robert J. Hamper - L.Sue Baugh
Innovation War, The (Prentice-Hall International Series in Industrial and S ~ Christoph-Friedrich von Braun Prentice Hall Christoph-Friedrich von Braun
Consumer Sensory Testing for Product Development (Chapman & Hall Food Scien ~ Anna V. Resurreccion Kluwer Academic / Plenum Publishers Anna V. Resurreccion
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics ~ Edgar E. Peters John Wiley & Sons Edgar E. Peters
Seeking Customers ("Harvard Business Review" Paperback) ~ John J. Sviokla - Benson P. Shapiro Harvard Business School Press John J. Sviokla - Benson P. Shapir...
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thin ~ Randolph J. Trappey - Arch G. Woodside Palgrave Macmillan Randolph J. Trappey - Arch G. Woodside
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Market-Driven Thinking: Achieving Contextual Intelligence ~ Arch G. Woodside Butterworth-Heinemann Arch G. Woodside
Marketing Research Essentials with SPSS: WITH SPSS ~ McDaniel, Carl Jr. - Roger Gates John Wiley & Sons McDaniel, Carl Jr. - Roger Gates
Engines of Innovation: U.S.Industrial Research at the End of an Era ~ Harvard Business School Press
Introduction to Online Company Research ~ Benjamin Group South Western Educational Publishing Benjamin Group
Marketing to Generation X ~ Karen Ritchie Free Press Karen Ritchie
Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your ~ Terry Soto Kaplan Business Terry Soto
Market Opportunity Analysis: Text and Cases ~ Robert Stevens - Philip Sherwood - Paul Dunn - David Loudon Haworth Press Inc.,U.S. Robert Stevens -...
Rural Marketing in India: Strategies and Challenges ~ Ruchika Ramakrishnan Ruchika Ramakrishnan
The Market Research Toolbox: A Concise Guide for Beginners ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Lightning in a Bottle ~ David Minter - Michael Reid Sourcebooks David Minter - Michael Reid
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
The Marketing Research Guide ~ Robert E. Stevens - Bruce Wrenn - Philip Sherwood - Morris Ruddick Haworth Press Inc.,U.S. Robert E....
The $100 Billion Allowance: Accessing the Global Teen Market ~ Elissa Moses John Wiley & Sons Elissa Moses
New Product Forecasting: An Applied Perspective ~ Kenneth B. Kahn M.E. Sharpe Kenneth B. Kahn
Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill serie ~ Del I. Hawkins - Best - Coney McGraw-Hill Education Del I. Hawkins - Best - Coney
Review of Marketing Research: v. 3 (Vol 3): v. 3 (Vol 3) ~ M.E. Sharpe
Chasing Cool: Standing Out in Today's Cluttered Marketplace ~ Noah Kerner - Gene Pressman Simon & Schuster Ltd Noah Kerner - Gene Pressman
Successful Marketing Research: The Complete Guide to Getting and Using Esse ~ Edward L. Hester John Wiley & Sons Edward L. Hester
The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents ~ George P. Moschis - et al Greenwood Press George P. Moschis - et al
Marketing Activities- A Critical Analysis from an Ethical Point of View ~ Julia Naskrent VDM Verlag Dr. Mueller e.K. Julia Naskrent
Chasing Cool: Standing Out in Today's Cluttered Marketplace ~ Noah Kerner - Gene Pressman Tantor Media Noah Kerner - Gene Pressman
European Business and Marketing ~ Sage Publications Ltd
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers ~ Grant Lukenbill Haworth Press Inc.,U.S. Grant Lukenbill
Nation of Rebels: Why Counterculture Became Consumer Culture ~ Joseph Heath - Andrew Potter HarperCollins Publishers Joseph Heath - Andrew Potter
Evaluation of R & D Processes: Effectiveness Through Measurements (Technolo ~ Lynn Ellis Artech House Lynn Ellis
Successful Marketing Research: The Complete Guide to Getting and Using Esse ~ Edward L. Hester John Wiley & Sons Edward L. Hester
American Generations: Who They Are, How They Live, What They Think (America ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
The Effective Use of Market Research: How to Drive and Focus Better Busines ~ Robin Birn Kogan Page Ltd Robin Birn
Consumer Behaviour ~ Wayne D. Hoyer - Deborah J. MacInnes Houghton Mifflin Wayne D. Hoyer - Deborah J. MacInnes
Qualitative Research Methods in Public Relations and Marketing Communications ~ Christine Daymon - Immy Holloway Routledge Christine Daymon - Immy Holloway
Using Qualitative Research in Advertising: Strategies, Techniques, and Appl ~ Margaret Ann Morrison - Eric Haley - Kim Bartel Sheehan - Ronald E. Taylor Sage Publications, Inc Ma...
The Marketing Power of Emotion ~ John O'Shaughnessy - Nicholas J. O'Shaughnessy Oxford University Press Inc, USA John O'Shaughnessy -...
Super Searchers on Madison Avenue: Top Advertising and Marketing Profession ~ Grace Avellana Villamora CyberAge Books Grace Avellana Villamora
Emotional Branding: The New Paradigm for Connecting Brands to People ~ Marc Gobe - Sergio Zyman Allworth P.,U.S. Marc Gobe - Sergio Zyman
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Marketing Research Essentials ~ McDaniel and Gates Academic Internet Publishers Incorporated McDaniel and Gates
Consuming Experience ~ Routledge
Guerrilla Marketing Research: Marketing Research Techniques That Can Help A ~ Robert J. Kaden Kogan Page Ltd Robert J. Kaden
Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen
Project Marketing: Beyond Competitive Bidding ~ Bernard Cova - Pervez Ghauri - Robert Salle John Wiley and Sons Ltd Bernard Cova - Pervez Ghauri - R...
The Art of Pricing: How to Find the Hidden Profits to Grow Your Business ~ Rafi Mohammed Crown Business Rafi Mohammed
Management by Vice: A Humorous Satire on R&d Life in a Fictitious Company ~ C.B. Don - M. E. Cohen Sterling Ter Libra C.B. Don - M. E. Cohen
Essentials of Marketing Research ~ Zikmund Academic Internet Publishers Incorporated Zikmund
Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultu ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
Outsmarting Goliath: How to Achieve Equal Footing with Companies That are B ~ DK Traverso Bloomberg Press DK Traverso
The Joyless Economy: The Psychology of Human Satisfaction ~ Tibor Scitovsky Oxford University Press Inc, USA Tibor Scitovsky
Doing Research Projects in Marketing, Management and Consumer Research ~ Chris Hackley Routledge Chris Hackley
Niche Envy: Marketing Discrimination in the Digital Age ~ Joseph Turow The MIT Press Joseph Turow
Futureconsumer.com: The Webolution of Shopping to 2010 ~ Frank Feather Warwick Publishing Frank Feather
Marketing Research ~ David A. Aaker - V. Kumar - George S. Day John Wiley and Sons (WIE) David A. Aaker - V. Kumar - Geor...
Essentials of Marketing Research (The Dryden Press Series in Marketing) ~ William G. Zikmund Thomson Learning William G. Zikmund
The Consumer Trap (The History of Communication) ~ Michael Dawson University of Illinois Press Michael Dawson
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes ~ Katya Andresen Pfeiffer Wiley Katya Andresen
Forecasting and Market Analysis Techniques: A Practical Approach ~ George J. Kress - John Snyder Greenwood Press George J. Kress - John Snyder
Marketing Research: The Impact of the Internet ~ McDaniel and Gates Academic Internet Publishers Incorporated McDaniel and Gates
The Salience of Marketing Stimuli: An Incongruity-salience Hypothesis on Co ~ Kluwer Academic Publishers
Consumer Behaviour: A European Perspective ~ Gerrit Antonides - W.F.Van Raaij John Wiley and Sons Ltd Gerrit Antonides - W.F.Van Raaij
Preparing the Marketing Plan (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
Consumer Behavior ~ Leon Schiffman - Leslie Lazar Kanuk Prentice Hall Leon Schiffman - Leslie Lazar Kanuk
Harnessing the Future: 9 Keys to Emerging Consumer Behaviour ~ Shirley Roberts John Wiley and Sons Shirley Roberts
Capturing Customer Equity: Moving from Products to Customers ~ David Bejou - Gopalkrishnan R. Iyer Haworth Press Inc.,U.S. David Bejou - Gopalkrishnan R. Iyer
Super Searchers Cover the World (Super Searchers) ~ M Bates CyberAge Books M Bates
Asking Questions: The Definitive Guide to Questionnaire Design - For Market ~ Bradburn Jossey Bass Wiley Bradburn
Data and Text Mining: A Business Applications Approach: United States Editi ~ Thomas W. Miller Prentice Hall Thomas W. Miller
Married to the Brand: Why Consumers Bond with Some Brands for Life ~ William J. McEwen Gallup Press William J. McEwen
Marketing Research: An Applied Orientation with SPSS ~ Naresh Malhotra Prentice Hall Naresh Malhotra
The Sex of Things: Gender and Consumption in Historical Perspective ~ University of California Press
The Psychology of Consumer Behaviour ~ Brian Mullen - Craig Johnson Lawrence Erlbaum Associates Inc,US Brian Mullen - Craig Johnson
Cultural Economics: Markets and Cultures (Cases and Materials) ~ Emma Coleman Jordan - Angela P. Harris Foundation Press Emma Coleman Jordan - Angela P. Harris
Business Research Methods ~ Alan Bryman - Emma Bell Oxford University Press Alan Bryman - Emma Bell
An Introduction to Market and Social Research: Plannning and Using Research ~ Karen Adams - Ian Brace Kogan Page Ltd Karen Adams - Ian Brace
Marketing Research ~ David A. Aaker Wiley David A. Aaker
Advertising Campaign Strategy ~ Donald E. Parente South Western College Publishing Donald E. Parente
New Infotainment Technologies in the Home: Demand-side Perspectives (Commun ~ Ruby Roy Dholakia Lawrence Erlbaum Associates Inc,US Ruby Roy Dholakia
What Kids Buy and Why ~ Daniel Acuff The Free Press Daniel Acuff
Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics) ~ Peter E. Rossi - Greg M. Allenby - Robert McCulloch John Wiley and Sons Ltd Peter E. Rossi - Greg M....
Marketing 2.0: Strategies for Closer Customer Relationships ~ Gerald Corbae - Jacob B. Jensen - Dirk Schneider Springer-Verlag Berlin and Heidelberg GmbH & Co. K ...
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
Marketing Research for Managers (Professional Development) ~ Sunny Crouch - Matthew Housden Butterworth-Heinemann Ltd Sunny Crouch - Matthew Housden
Food Choice and the Consumer ~ D. Marshall Kluwer Academic / Plenum Publishers D. Marshall
Marketing Research Project Manual ~ James Molinari McGraw Hill Higher Education James Molinari
Strategies for Innovation: Creating Successful Products, Systems and Organi ~ William B. Rouse John Wiley & Sons Inc William B. Rouse
Consistent Consumer - Perfect Bound, The ~ Ken Beller - Steve Weiss - Louis Patler Unknown Ken Beller - Steve Weiss - Louis Patler
Quantitative Models in Marketing Research ~ Philip Hans Franses - Richard Paap Cambridge University Press Philip Hans Franses - Richard Paap
Contemporary Research in E-Marketing: 1 ~ IGI Global
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Qualitative Market Research: A Comprehensive Guide ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
How Americans Can Buy American: The Power of Consumer Patriotism ~ Roger Simmermaker Rivercross Publishing Roger Simmermaker
Contemporary Research in E-Marketing: Volume 1 ~ IGI Global
International Consumer Behavior: Its Impact on Marketing Strategy Development ~ A.Coskun Samli Greenwood Press A.Coskun Samli
Exploring Market Research ~ William G. Zikmund Academic Internet Publishers Incorporated William G. Zikmund
Stated Choice Methods: Analysis and Applications ~ Jordan J. Louviere - David A. Hensher - Joffre D. Swait Cambridge University Press Jordan J. Louvier...
The Future of the Electronic Marketplace ~ The MIT Press
Wole Soyinka: The Invention (1956) and The Detanee (1965) ~ Unisa Press / Uitgewers
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing: Sidney ~ Sage Publications, Inc
The Laws of Choice: Predicting Customer Behaviour ~ Eric Marder Simon & Schuster Ltd Eric Marder
Word of Mouse: The Marketing Power of Collaborative Filtering ~ John Riedl - Joseph A. Konstan - Eric Vrooman Warner Books John Riedl - Joseph A. Konstan - Eric Vro...
Marketing Research: The Impact of the Internet ~ Carl McDaniel Intl Thomson Education Group Carl McDaniel
Events Design and Experience (Events Management) ~ Graham Berridge Butterworth-Heinemann Graham Berridge
Winning the Toughest Customer: The Essential Guide to Selling to Women ~ Delia Passi Kaplan Business Delia Passi
Market Opportunity Analysis: Text and Cases ~ Robert Stevens - Philip Sherwood - Paul Dunn - David Loudon Haworth Press Inc.,U.S. Robert Stevens -...
The Ethical Consumer ~ Rob Harrison - Terry Newholm - Deirdre Shaw Sage Publications Ltd Rob Harrison - Terry Newholm - Dei...
Market Research (ExpressExec) ~ Robin Birn - Patrick Forsyth Capstone Express Exec Robin Birn - Patrick Forsyth
The Myth of Excellence ~ Fred Crawford - Ryan Mathews Crown Publications Fred Crawford - Ryan Mathews
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitativ ~ Johanna Katarina Moisander - Anu Valtonen Sage Publications Ltd Johanna Katarina Moisander - Anu Val...
The Business of Children's Entertainment (Guilford Communication) ~ Norma Odom Pecora Guilford Publications Norma Odom Pecora
Guerrilla Marketing Research: Marketing Research Techniques That Can Help A ~ Robert J. Kaden Kogan Page Ltd Robert J. Kaden
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Consumer Boycotts: Effecting Change Through the Marketplace and Media ~ Monroe Friedman Routledge Monroe Friedman
Handbook of Consumer Psychology ~ Lawrence Erlbaum Associates Inc,US
Managing Global Innovation: Uncovering the Secrets of Future Competitiveness ~ Roman Boutellier - Oliver Gassmann - M. Von Zedtwitz Springer-Verlag Berlin and Heidelberg GmbH & Co...
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing ~ Bryan Eisenberg - Jeffrey Eisenberg - Lisa T. Davis Nelson Business an imprint of Thomas Nelson Publ...
Marketing and Feminism: Current Issues and Research (Routledge Interpretive ~ Lorna Stevens Routledge Lorna Stevens
Hard Looks: Masculinities, Spectatorship & Contemporary Consumption: Mascul ~ Sean Nixon Palgrave USA Sean Nixon
Cross-National Consumer Psychographics ~ Haworth Press Inc.,U.S.
Marketing Works: Unlocking Big Company Strategies For Small Business ~ Chris, H Lee - Daniele, Anthony Lima Morgan James Publishing llc Chris, H Lee - Daniele, Anthony Lim...
Marketing Research Project Manual ~ James Molinari McGraw Hill Higher Education James Molinari
The Low-Income Consumer: Adjusting the Balance of Exchange ~ Linda F. Alwitt - Thomas Donley Sage Publications, Inc Linda F. Alwitt - Thomas Donley
The Low-Income Consumer: Adjusting the Balance of Exchange ~ Linda F. Alwitt - Thomas Donley Sage Publications, Inc Linda F. Alwitt - Thomas Donley
Major Companies of South W St Asia 2004 (Major Companies of Asia & Australa ~ SOS Free Stock
Frontrunners or Copycats? ~ Copenhagen Business School Press
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
Understanding Customers (CIM Student) ~ Chris Rice Butterworth-Heinemann Chris Rice
Major Energy Companies of the World ~ Graham & Whiteside Ltd
Customer Marketing Method ~ Curry Simon & Schuster Curry
Customer Learning Curve ~ BURST - HELLMAN South Western College Publishing BURST - HELLMAN
Technology and Business Strategy: Getting the Most Out of Technological Assets ~ William M. Watkins Greenwood Press William M. Watkins
Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) ~ David Loudon - Albert J. Della Bitta McGraw-Hill Education David Loudon - Albert J. Della Bitta
Measuring Research and Development Expenditures in the U.S. Economy ~ National Academy Press
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Lifestyles & Consumer Behavior of Older American ~ SCHULTZ Greenwood Press SCHULTZ
New Marketing Strategies: Evolving Flexible Processes To Fit Market Circums ~ Ian Chaston Sage Publications Ltd Ian Chaston
Marketing Research: Within a Changing Information Environment (Mcgraw Hill/ ~ Jr. Joseph Hair - Robert P Bush - David J Ortinau McGraw-Hill Publishing Co. Jr. Joseph Hair - Rober...
Postmodern Consumer Research: The Study of Consumption as Text (Association ~ Elizabeth C. Hirschman - Morris B. Holbrook Sage Publications, Inc Elizabeth C. Hirschman - Morris B...
Business to Business Market Research: Understanding and Measuring Business ~ Ruth McNeil Kogan Page Ltd Ruth McNeil
Voice of the Customer ~ Kai Yang McGraw-Hill Publishing Co. Kai Yang
Effective Consumer Complaining ~ Ola Kaufman Xlibris Corporation Ola Kaufman
Constructing the New Consumer Society ~ Palgrave MacMillan
Academic Research And Development Expenditures: Fiscal Year 1997 ~ Diane Pub Co
Conquering Consumerspace: Marketing Strategies for a Branded World ~ Michael R. Solomon Amacom Michael R. Solomon
Karma Queens, Geek Gods, and Innerpreneurs ~ Joe Zellnik McGraw-Hill Publishing Co. Joe Zellnik
Interpretive Consumer Research: Paradigms, Methodologies and Applications ~ Copenhagen Business School Press
How Americans Can Buy American: The Power of Consumer Patriotism ~ Roger Simmermaker Rivercross Publishing Roger Simmermaker

401 - 600

Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Customer Learning Curve, The: Creating Profits from Marketing Chaos ~ Ardis Burst Texere Publishing Ardis Burst
Constructing Effective Questionnaires ~ Robert A. Peterson Sage Publications, Inc Robert A. Peterson
Marketing Research: Tools and Techniques ~ Nigel Bradley Oxford University Press Nigel Bradley
Building Brands and Believers: How to Connect with Consumers Using Archetypes ~ Kent Wertime John Wiley & Sons (Asia) Pte Ltd Kent Wertime
Marketing Research ~ Carl McDaniel - Roger Gates John Wiley & Sons Inc Carl McDaniel - Roger Gates
Accounting for Tastes ~ Gary S. Becker Harvard University Press Gary S. Becker
Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Strategic Market Planning (Business) ~ Robert J. Hamper - L.Sue Baugh McGraw-Hill Contemporary Robert J. Hamper - L.Sue Baugh
Creating Passion Brands: How to Build Emotional Brand Connection with Customers ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Marketing Research: Concepts, Practices, and Cases ~ Sunanda Easwaran - Sharmila Singh Oxford University Press Sunanda Easwaran - Sharmila Singh
Marketing Mind Prints ~ Palgrave Macmillan
Winning Marketing Strategies for Boosting Sales ~ Feig Prentice Hall Feig
Corporate Intelligence Awareness: Securing the Competitive Edge ~ Rodger, Nev Harding Unknown Rodger, Nev Harding
State of the Art Marketing Research ~ A.B. Blankenship - George Edward Breen - Alan F. Dutka McGraw-Hill Contemporary A.B. Blankenship - G...
The American Marketplace: Demographics and Spending Patterns (American Mark ~ Editors of the New Strategist New Strategist Pubns Inc Editors of the New Strategist
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New ~ David Wolfe - Robert Snyder Kaplan Business David Wolfe - Robert Snyder
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
The Psychology of Consumer Behaviour ~ Brian Mullen - Craig Johnson Lawrence Erlbaum Associates Inc,US Brian Mullen - Craig Johnson
Global Emerging Market In Transition: Articles, Forecasts, andStudies ~ Vladimir Kvint - Vladimir L. Kvint Fordham Univ Pr Vladimir Kvint - Vladimir L. Kvint
Business Networks in Japan: Supplier-customer Interaction in Product Develo ~ Jens Laage-Hellman Routledge Jens Laage-Hellman
Discrete Choice Theory of Product Differentiation ~ Simon P. Anderson - Andre de Palma - Jacques-Francois Thisse The MIT Press Simon P. Anderson - Andre...
New Service Development: Creating Memorable Experiences ~ Sage Publications, Inc
Marketing Research: The Impact of the Internet ~ Carl McDaniel Intl Thomson Education Group Carl McDaniel
All the World and Her Husband: Women in Twentieth-century Consumer Culture ~ Continuum International Publishing Group Ltd.
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing ~ Richard C. Maddock Greenwood Press Richard C. Maddock
Focus Groups: Supporting Effective Product Development ~ Joe Langford - Deana McDonagh Taylor & Francis Ltd Joe Langford - Deana McDonagh
Lightning in a Bottle ~ David Minter - Michael Reid Sourcebooks, Inc David Minter - Michael Reid
Research in Marketing: Marketing and Development - Toward Broader Dimension ~ Jagdish N. Sheth JAI Press Jagdish N. Sheth
Consuming Youth: Vampires, Cyborgs and the Culture of Consumption ~ Robert A. Latham University of Chicago Press Robert A. Latham
The Strategy of Desire (Classics in Communication and Mass Culture) (Classi ~ Ernest Dichter Transaction Publishers,U.S. Ernest Dichter
R & D Decisions: Strategy Policy and Innovations (Routledge Studies in Orga ~ Routledge
50+ Boomer: Your Key to 76 Million Consumers ~ Donlad L. Potter Gabriel Publications Ltd Donlad L. Potter
Market-Driven Thinking: Achieving Contextual Intelligence ~ Arch G. Woodside Butterworth-Heinemann Arch G. Woodside
Ten Key Customer Insights: Unlocking the Mind of the Market ~ Robert Schieffer South Western College Publishing Robert Schieffer
The Business of Children's Entertainment (Guilford Communication) ~ Norma Odom Pecora Guilford Publications Norma Odom Pecora
Marketing ~ Debbie Gilliland Institute of Financial Services Debbie Gilliland
Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultu ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
The Marketing Research Process, 5th Ed. ~ Len Tiu Wright - Margaret Crimp Financial Times/ Prentice Hall Len Tiu Wright - Margaret Crimp
Asking Questions: The Definitive Guide to Questionnaire Design - For Market ~ Bradburn Jossey Bass Wiley Bradburn
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relati ~ Olivia Parr Rud John Wiley & Sons Inc Olivia Parr Rud
Marketing Management with Marketing Research ~ KOTLER - Malhotra Pearson US Imports & PHIPEs KOTLER - Malhotra
Comportamiento Del Consumidor ~ Schiffman Prentice Hall & IBD Schiffman
Understanding the Older Consumer: The Grey Market (International Series in ~ Barrie Gunter Routledge Barrie Gunter
Total Quality in Research and Development (St Lucie) ~ Gregory McLaughlin St Lucie Press Gregory McLaughlin
Marketing Research: An Aid to Decision Making ~ Alan T. Shao South Western College Publishing Alan T. Shao
The New Competitor Intelligence: The Complete Resource for Finding, Analyzi ~ Leonard M. Fuld John Wiley & Sons Inc Leonard M. Fuld
Doing Research Projects in Marketing, Management and Consumer Research ~ Chris Hackley Routledge Chris Hackley
Professionals' Guide to Value Pricing 2001 (Professional's Guide to Value P ~ Ronald Baker Aspen Publishers Inc.,U.S. Ronald Baker
The Marketing Research Guide ~ Robert E. Stevens - Bruce Wrenn - Philip Sherwood - Morris Ruddick Haworth Press Inc.,U.S. Robert E....
Marketing Research for Managers (The Marketing Series: Professional Development) ~ Sunny Crouch - Matthew Housden Butterworth-Heinemann Sunny Crouch - Matthew Housden
Market Research: A Guide to Planning, Methodology and Evaluation ~ Paul N. Hague - Peter Jackson Kogan Page Ltd Paul N. Hague - Peter Jackson
New Marketing Strategies: Evolving Flexible Processes to Fit Market Circums ~ SAGE Publications Ltd
The Handbook of Customer Satisfaction and Loyalty Measurement ~ Nigel Hill - Jim Alexander Gower Publishing Ltd Nigel Hill - Jim Alexander
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Market Research in the Internet Age: Leveraging the Internet for Market Mea ~ Robert W. Monster - Raymond C. Pettit John Wiley & Sons (Asia) Pte Ltd Robert W. Monster - Raymond C...
Know Your Market: How to Do Low-Cost Market Research (PSI Successful Busine ~ David B. Frigstad Bookworld Services David B. Frigstad
Market Research Handbook: Measurement, Approach and Practice ~ Jie Xu iUniverse.com Jie Xu
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers ~ Grant Lukenbill Haworth Press Inc.,U.S. Grant Lukenbill
Consumer Behaviour Analysis: Critical Perspectives on Business and Manageme ~ Routledge
Marketing Issues in Transitional Economics (William Davidson Institute Seri ~ Kluwer Academic Publishers
Employing Qualitative Methods in the Private Sector (Qualitative Research M ~ Marilyn L. Mitchell Sage Publications, Inc Marilyn L. Mitchell
The Mom Factor: What Really Drives Where We Shop, Eat, and Play ~ Nora Lee Urban Land Institute,U.S. Nora Lee
Consumer Research: Introspective Essays on the Study of Consumption ~ Morris B. Holbrook Sage Publications, Inc Morris B. Holbrook
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Understanding Green Consumer Behaviour: A Qualitative, Cognitive Approach ( ~ Sigmund A. Wagner Routledge Sigmund A. Wagner
The Focus Group Research Handbook ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
Research in Marketing: v. 13 (Research in Marketing) ~ JAI Press
Data Collection and Analysis for Tourism Management, Marketing and Planning ~ World Tourism Organization World Tourism Organization World Tourism Organization
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Eating Cheap ~ Ragnar Benson Paladin Press Ragnar Benson
Amaze Your Customers!: Creative Tips on Winning and Keeping Your Customers ~ Daniel Zanetti Kogan Page Ltd Daniel Zanetti
Foundations of Marketing Theory: Toward a General Theory of Marketing ~ Shelby D. Hunt M.E. Sharpe Shelby D. Hunt
Qualitative Methods for Marketplace Research ~ Shay Sayre Sage Publications, Inc Shay Sayre
TrendSmart: The 21 Trends That Will Change the Way You Do Business ~ Louis Patler Sourcebooks Louis Patler
The Lovemarks Effect: Winning In The Consumer Revolution ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Profiling Machines: Mapping the Personal Information Economy ~ Greg Elmer The MIT Press Greg Elmer
Encyclopedia of Consumer Brands ~ St James Press
Visionary Manufacturing Challenges for 2020 ~ National Research Council National Academy Press National Research Council
Consumer Behavior (McGraw-Hill/Irwin Series in Marketing) ~ J.Paul Peter - Jerry Olson McGraw-Hill Publishing Co. J.Paul Peter - Jerry Olson
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goal ~ Routledge
Marketing as Social Behavior a General Systems the: A General Systems Theory ~ Sirgy Greenwood Press Sirgy
As Long as It's Pink: Sexual Politics of Taste ~ Penny Sparke Rivers Oram Press/Pandora List Penny Sparke
Marketing Research ~ Jr. Joseph Hair - Robert P Bush - David J Ortinau McGraw-Hill Publishing Co. Jr. Joseph Hair - Rober...
Treasure Hunt: Shopping Habits of the New Global Consumer ~ Michael J. Silverstein Portfolio Michael J. Silverstein
New Perspectives on Retailing and Store Patronage Behavior: A Study of the ~ Torben Hansen - Hans Stubbe Solgaard Kluwer Academic Publishers Torben Hansen - Hans Stubbe Solgaard...
Business Inside Out: Capturing Millions of Brand-loyal Gay Consumers ~ Robert Witeck - Wesley Combs Kaplan Business Robert Witeck - Wesley Combs
Internationalization of Research and Development and the Emergence of Globa ~ JAI Press
Major Chemical and Petrochemical Companies of the World (Major Chemical & P ~ Graham & Whiteside Ltd
Research Methods: Textbook (Society Now) ~ Patrick McNeill - Steve Chapman Routledge Patrick McNeill - Steve Chapman
Motivation Research in Advertising and Marketing ~ George Horsley Smith Greenwood Press George Horsley Smith
Consumer Behaviour (Scott, Foresman Series in Marketing) ~ Thomas S. Robertson Longman Higher Education Thomas S. Robertson
Major Telecommunications Companies of the World ~ Graham & Whiteside Ltd
Consumer Behavior (McGraw-Hill/Irwin Series in Marketing) ~ J.Paul Peter Irwin J.Paul Peter
The Market Segmentation Workbook: Target Marketing for Marketing Managers ( ~ Sally Dibb - Lyndon Simkin Thomson Learning Sally Dibb - Lyndon Simkin
Effective Consumer Complaining ~ Ola Kaufman Xlibris Corporation Ola Kaufman
The Survey Res Hdbk Ppr (Irwin Series in Marketing) ~ Alreck-Settle McGraw-Hill Education Alreck-Settle
Consumer Behavior ~ Assael Houghton Mifflin (Academic) Assael
Qualitative Marketing Research ~ David J. Carson - Audrey Gilmore - Chad Perry - Kjell Gronhaug Sage Publications Ltd David J. Carson...
The Consumer Trap: Big Business Marketing in American Life (The History of ~ Michael Dawson University of Illinois Press Michael Dawson
Market Research Handbook: Measurement, Approach and Practice ~ Jie Xu iUniverse.com Jie Xu
Understanding and Designing Market Research ~ Thomson Learning
New Retail Power & Muscle: Remarkable Weapon to Win the War at the Point of Sale ~ Thomas E. Austin BRG Publishing Thomas E. Austin
Ethnography for Marketers: A Guide to Consumer Immersion ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
The Handbook for Focus Group Research ~ Thomas L. Greenbaum Sage Publications, Inc Thomas L. Greenbaum
Doing Critical Management Research (SAGE Series in Management Research) ~ Mats Alvesson - Stanley A. Deetz Sage Publications Ltd Mats Alvesson - Stanley A. Deetz
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel ~ Jean Kilbourne Prentice Hall & IBD Jean Kilbourne
Consumer Behavior ~ Assael Houghton Mifflin (Academic) Assael
Handbook of Marketing and Society (1-Off) ~ Paul N. Bloom - Greg Gundlach Sage Publications, Inc Paul N. Bloom - Greg Gundlach
The Observational Research Handbook: Understanding How Consumers Live with ~ Bill Abrams McGraw-Hill Contemporary Bill Abrams
Consuming Experience ~ Routledge
Enzo Paci Papers on Measuring the Economic Significance of Tourism: v. 1 (T ~ World Tourism Organization World Tourism Organization World Tourism Organization
Expenditures of Older Americans ~ Rose M. Rubin - Michael L. Nieswiadomy Greenwood Press Rose M. Rubin - Michael L. Nieswiadomy
International Marketing Data and Statistics 2001 (International Marketing D ~ Euromonitor Euromonitor PLC Euromonitor
Product Design and Development ~ Karl T. Ulrich - Steven D. Eppinger McGraw-Hill Education Karl T. Ulrich - Steven D. Eppinger
Smart Organization: Creating Value Through Strategic R & D ~ James Matheson - David Matheson Harvard Business School Press James Matheson - David Matheson
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
The Marketing Research Process, 5th Ed. ~ Len Tiu Wright - Margaret Crimp Financial Times/ Prentice Hall Len Tiu Wright - Margaret Crimp
MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Onl ~ Steven Stralser John Wiley & Sons Inc Steven Stralser
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New ~ David Wolfe - Robert Snyder Kaplan Business David Wolfe - Robert Snyder
The Boundaries of Technique: Ordering Positive and Normative Concerns in Ec ~ Andrew Yuengert Lexington Books,U.S. Andrew Yuengert
Marketing Research ~ Parasuraman and Grewal and Krishnan Academic Internet Publishers Incorporated Parasuraman and Grewal...
Advertising Organizations and Publications: A Resource Guide ~ John Philip Jones Sage Publications, Inc John Philip Jones
European Business and Marketing ~ Sage Publications Ltd
Cyberknowledge: Internet Technology and EService (CIM Professional Development) ~ Pauline Bickerton - Matthew Bickerton - Jonathan Glasspool Butterworth-Heinemann Pauline Bickerton -...
Consumer Asia ~ Euromonitor International Euromonitor PLC Euromonitor International
Advertising Organizations and Publications: A Resource Guide ~ John Philip Jones Sage Publications, Inc John Philip Jones
Market Research: A Guide to Planning, Methodology and Evaluation ~ Paul N. Hague Kogan Page Ltd Paul N. Hague
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty ~ Dan Stiff McGraw-Hill Education Dan Stiff
Marketing Research: A Practical Approach for the New Millennium: WITH Data ~ Joseph F. Hair - Robert Bush - David Ortinau McGraw Hill Higher Education Joseph F. Hair - Robert Bu...
Beyond Listening: Learning the Secret Language of Focus Groups ~ Bonnie Goebert John Wiley & Sons Bonnie Goebert
Conjoint Measurement: Methods and Applications ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Industrial Research for Future Competitiveness ~ Klaus Brockhoff Springer-Verlag Berlin and Heidelberg GmbH & Co. K Klaus Brockhoff
Marketing Research: An Integrated Approach ~ Alan Wilson Financial Times/ Prentice Hall Alan Wilson
Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted Lawrence Erlbaum Associates Inc,US Sylvia M. Chan-Olmsted
The Unmanageable Consumer: Contemporary Consumption and its Fragmentation: ~ Yiannis Gabriel - Tim Lang Sage Publications Ltd Yiannis Gabriel - Tim Lang
Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics) ~ Peter E. Rossi - Greg M. Allenby - Robert McCulloch John Wiley and Sons Ltd Peter E. Rossi - Greg M....
Customer Intelligence: From Data to Dialogue ~ Sean Kelly John Wiley and Sons Ltd Sean Kelly
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Exploring Market Research ~ ZIKMUND - DESARBO South Western College Publishing ZIKMUND - DESARBO
Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Understanding Consumer Decision Making: A Means End Approach to Marketing a ~ Lawrence Erlbaum Associates Inc,US
Marketing Research Essentials ~ Mcdaniel John Wiley & Sons Inc Mcdaniel
Marketing Information: A Strategic Guide for Business and Finance Libraries ~ Haworth Press Inc.,U.S.
Marketing Works: Unlocking Big Company Strategies For Small Business ~ Chris, H Lee - Daniele, Anthony Lima Morgan James Publishing llc Chris, H Lee - Daniele, Anthony Lim...
R&D and Licensing: Building Value Through Intellectual Assets ~ Kieran A. Comerford Chandos Publishing (Oxford) Ltd Kieran A. Comerford
Ratings Analysis: The Theory and Practice of Audience Research (Lea's Commu ~ James G. Webster - Patricia Phalen - Lawrence W. Lichty Lawrence Erlbaum Associates Inc,US James G. ...
Beyond "E": 12 Ways Technology Is Transforming Sales and Marketing ~ Stephen Diorio McGraw Hill Higher Education Stephen Diorio
Marketing and Social Construction: Exploring the Rhetorics of Managed Consu ~ Christopher Hackley - Chris Hackley Routledge Christopher Hackley - Chris Hackley
CONSUMING KIDS: The Hostile Takeover of Childhood ~ Susan Linn THE NEW PRESS Susan Linn
Marketing Research That Pays Off: Case Histories of Marketing Research Lead ~ Larry Percy Haworth Press Inc.,U.S. Larry Percy
Gerontographics: Life-stage Segmentation for Marketing Strategy Development ~ George P. Moschis Greenwood Press George P. Moschis
The AMA Guide to the Globe ~ EDMUNDS South Western College Publishing EDMUNDS
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones M.E. Sharpe John Philip Jones
Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Prove ~ Timothy L. Keiningham - Terry G. Vavra - Lerzan Aksoy - Henri Wallard John Wiley & Sons Inc Timothy ...
Body of Truth: Leveraging What Consumers Can't or Won't Say ~ D. Hill John Wiley & Sons Inc D. Hill
Principles of Marketing ~ Adrian Palmer Oxford University Press Adrian Palmer
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD: An App ~ Naresh Malhotra Prentice Hall Naresh Malhotra
Essentials of Marketing Research ~ Zikmund Academic Internet Publishers Incorporated Zikmund
New Product Forecasting: An Applied Perspective ~ Kenneth B. Kahn M.E. Sharpe Kenneth B. Kahn
Using Secondary Data in Marketing Research: United States and Worldwide ~ Gordon L. Patzer Greenwood Press Gordon L. Patzer
Consumer Behavior ~ J.Paul Peter McGraw Hill Higher Education J.Paul Peter
Demographics of the U.S.: Trends and Projections (Demographics of the Us) ~ Cheryl Russell New Strategist Publications Cheryl Russell
Rethinking Marketing: Towards Critical Marketing Accountings ~ Sage Publications Ltd
Consumerism: As a Way of Life ~ Steven Miles Sage Publications Ltd Steven Miles
Sex in Consumer Culture: The Erotic Content of Media and Marketing (Lea's C ~ Lawrence Erlbaum Associates Inc,US
Encyclopedia of Consumer Brands: Consumable Products v. 1 (Encyclopedia of ~ St James Press
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
Modeling Contextual Effects in Longitudinal Studies ~ Lawrence Erlbaum Associates Inc,US
Major Companies of Africa South of the Sahara 2007 (Major Companies of Afri ~ Graham &. Whiteside Graham & Whiteside Graham &. Whiteside
Preference Pollution: How Markets Create the Desires We Dislike (Economics, ~ David George University of Michigan Press David George
Doing Critical Management Research (SAGE Series in Management Research) ~ Mats Alvesson - Stanley A. Deetz Sage Publications Ltd Mats Alvesson - Stanley A. Deetz
Cross-National Consumer Psychographics ~ Haworth Press Inc.,U.S.
Marketing Research: Student Text ~ A. Parasuraman - Dhruv Grewal - R. Krishnan Houghton Mifflin A. Parasuraman - Dhruv Grewal - R. Kris...
Multicultural Marketing: Selling to a Diverse America ~ Marlene L. Rossman Amacom Marlene L. Rossman
Community Sourcebook of ZIP Code Demographics (Community Sourcebook of Zip ~ ESRI Press
Think Like Your Customer: A Winning Strategy to Maximise Sales by Understan ~ Bill Stinnett McGraw Hill Higher Education Bill Stinnett
A History of Market Research (Routledge Advances in Management & Business S ~ Andrew McMeekin - Sally Randles - Alan Warde Routledge Andrew McMeekin - Sally Randles - Alan Warde
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones M.E. Sharpe John Philip Jones
Marketing and Feminism: Current Issues and Research (Routledge Interpretive ~ Lorna Stevens Routledge Lorna Stevens
The Changing Consumer: Markets and Meanings (Studies in Consumption and Markets) ~ Steven Miles Routledge Steven Miles
Blockbusters ~ Gary S. Lynn - Richard R. Reilly - Dr Gary S. Lynn HarperBusiness Gary S. Lynn - Richard R. Reilly -...
The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization ~ Lloyd Corder Kaplan Business Lloyd Corder
Think Like Your Customer: A Winning Strategy to Maximise Sales by Understan ~ Bill Stinnett McGraw Hill Higher Education Bill Stinnett
Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted ~ Bernice Kanner McGraw-Hill Publishing Co. Bernice Kanner
Brands That Rock: What Business Leaders Can Learn from the World of Rock an ~ Roger Blackwell - Kristina Stephan John Wiley & Sons Inc Roger Blackwell - Kristina Stephan
Emotion and Reason in Consumer Behavior ~ Arjun Chaudhuri Butterworth-Heinemann Arjun Chaudhuri
Marketing Research Essentials ~ Carl D McDaniel - Roger H Gates West Group Carl D McDaniel - Roger H Gates
The Future of Competition: Co-creating Unique Value with Customers ~ C.K. Prahalad - Venkat Ramaswamy Harvard Business School Press C.K. Prahalad - Venkat Ramaswamy
Basic Marketing Research: Application to Contemporary Issues with SPSS-Stud ~ Naresh K Malhotra Prentice Hall Naresh K Malhotra
Project Marketing: Beyond Competitive Bidding ~ Bernard Cova - Pervez Ghauri - Robert Salle John Wiley and Sons Ltd Bernard Cova - Pervez Ghauri - R...
New Infotainment Technologies in the Home: Demand-side Perspectives (Commun ~ Ruby Roy Dholakia Lawrence Erlbaum Associates Inc,US Ruby Roy Dholakia
Children as Consumers (International Series in Social Psychology) ~ Barrie Gunter - Adrian Furnham Routledge Barrie Gunter - Adrian Furnham
Marketing Research Essential ~ C. McDaniel John Wiley and Sons (WIE) C. McDaniel
Creating Ever-cool: A Marketer's Guide to a Kid's Heart ~ Gene Del Vecchio Pelican Publishing Co Gene Del Vecchio
Qualitative Market Research: A Comprehensive Guide ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
Direct Marketing, Direct Selling and the Mature Consumer: A Research Study ~ James R. Lumpkin Greenwood Press James R. Lumpkin

601 - 800

Emotion Marketing: The Hallmark Way of Winning Customers for Life ~ Scott Robinette - Claire Brand - Vicki Lenz McGraw-Hill Education Scott Robinette - Claire Brand - V...
Contemporary Research in E-Marketing: Volume 1 ~ IGI Global
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
Research in Marketing: Marketing and Development - Toward Broader Dimension ~ Jagdish N. Sheth JAI Press Jagdish N. Sheth
Quantitative Models in Marketing Research ~ Philip Hans Franses - Richard Paap Cambridge University Press Philip Hans Franses - Richard Paap
The Consumer Trap (The History of Communication) ~ Michael Dawson University of Illinois Press Michael Dawson
The Focused Interview: A Manual of Problems and Procedures ~ Robert K. Merton - Marjorie Fiske - Patricia L. Kendall The Free Press Robert K. Merton - Marjorie F...
Selling to a Segmented Market: The Lifestyle Approach ~ Chester A. Swenson Greenwood Press Chester A. Swenson
How Customers Think: Essential Insights into the Mind of the Market ~ Gerald Zaltman Harvard Business School Press Gerald Zaltman
The 3M Model of Motivation and Personality: Theory and Empirical Applicatio ~ John C. Mowen Kluwer Academic Publishers John C. Mowen
World Directory of Marketing Information Sources ~ Euromonitor Euromonitor PLC Euromonitor
Evaluating R and D Impacts: Methods and Practice ~ Barry Bozeman Kluwer Academic Publishers Barry Bozeman
Marketing Research That Pays Off: Case Histories of Marketing Research Lead ~ Larry Percy Haworth Press Inc.,U.S. Larry Percy
Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Household Spending: Who Spends How Much on What (Household Spending) ~ New Strategist Pubns Inc
Market Research: A Guide to British Library Collections ~ British Library Publishing Division
Consumer Behavior I: Research and Influences: v. 1-3 (SAGE Library in Busin ~ Sage Publications Ltd
From Idea to Profit: How to Market Innovative Products and Services ~ Adam Jolly Kogan Page Ltd Adam Jolly
State of the Art Marketing Research ~ A.B. Blankenship - George Edward Breen - Alan F. Dutka McGraw-Hill Contemporary A.B. Blankenship - G...
Consumer Behaviour ~ Wayne D. Hoyer - Deborah J. MacInnes Houghton Mifflin Wayne D. Hoyer - Deborah J. MacInnes
Major Information Technology Companies of the World ~ Graham & Whiteside Ltd
Web-Based Analysis for Competitive Intelligence ~ VIBERT South Western Educational Publishing VIBERT
Consistent Consumer, The ~ Ken Beller - Steve Weiss - Louis Patler Unknown Ken Beller - Steve Weiss - Louis Patler
Marketing Research ~ Donald R. Cooper - Pamela S. Schindler McGraw-Hill Publishing Co. Donald R. Cooper - Pamela S. Schin...
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-gri ~ Arch G. Woodside Greenwood Press Arch G. Woodside
World Drinks Marketing Directory (World Drinks Marketing Directory (4vol Set)) ~ Euromonitor Euromonitor PLC Euromonitor
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $ ~ David Morrison Kaplan Business David Morrison
The Rise of the Chinese Consumer: Theory and Evidence ~ J. F. Garner John Wiley and Sons Ltd J. F. Garner
Path Dependence and Creation (Organization & Management) (Organization & Ma ~ Lawrence Erlbaum Associates Inc,US
Outsmarting Goliath: How to Achieve Equal Footing with Companies That are B ~ DK Traverso Bloomberg Press DK Traverso
Accounting for Tastes ~ Gary S. Becker Harvard University Press Gary S. Becker
Representing Consumers: Voices, Views and Visions (Routledge Interpretive M ~ Routledge
How to Get the Most Out of Trade Shows ~ Steve A. Miller McGraw-Hill Contemporary Steve A. Miller
Consumer China ~ Euromonitor PLC
The Authority of the Consumer ~ Routledge
Trendspotting ~ Richard Laermer G P Putnam's Sons Richard Laermer
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Marketing Research: Test and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Household Spending: Who Spends How Much on What (Household Spending) ~ New Strategist Pubns Inc
Case Studies in Consumer Behaviour ~ Gerrit Antonides - W.F.Van Raaij John Wiley and Sons Ltd Gerrit Antonides - W.F.Van Raaij
American Men: Who They Are & How They Live (American Consumer Series) ~ Laura Check New Strategist Publications Inc. Laura Check
The Hummer and the Mini: Navigating the Contradictions of the New Trend Lan ~ Robyn Waters Portfolio Robyn Waters
R&D and Licensing: Building Value Through Intellectual Assets ~ Kieran A. Comerford Chandos Publishing (Oxford) Ltd Kieran A. Comerford
Seeking Customers ("Harvard Business Review" Paperback) ~ John J. Sviokla - Benson P. Shapiro Harvard Business School Press John J. Sviokla - Benson P. Shapir...
Using Market Knowledge (1-Off) ~ Rohit Deshpande Sage Publications, Inc Rohit Deshpande
Preference Pollution: How Markets Create the Desires We Dislike (Economics, ~ David George University of Michigan Press David George
Community Sourcebook of ZIP Code Demographics (Community Sourcebook of Zip ~ ESRI Press
The Market Research Toolbox: A Concise Guide for Beginners: A Short Guide f ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Preference Structure Measurement: Conjoint Analysis and Related Techniques ~ Intelliquest Butterworth-Heinemann Ltd Intelliquest
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones M.E. Sharpe John Philip Jones
Real R & D Options: Theory, Practice and Implementation (Quantitative Finance) ~ Butterworth-Heinemann
The Authority of the Consumer ~ Routledge
Why Women Shop: Secrets Revealed ~ Stella Minahan - Michael Beverland John Wiley & Sons Stella Minahan - Michael Beverland
The Ethical Consumer ~ Rob Harrison - Terry Newholm - Deirdre Shaw Sage Publications Ltd Rob Harrison - Terry Newholm - Dei...
Evaluation of R & D Processes: Effectiveness Through Measurements (Technolo ~ Lynn Ellis Artech House Lynn Ellis
Hispanic Marketing & Public Relations: Understanding And Targeting America' ~ Poyeen Pub
Marketing Heritage: Archaeology and the Consumption of the Past ~ AltaMira Press,U.S.
The Slingshot Syndrome: Why America's Leading Technology Firms Fail at Inno ~ Reid M Watts iUniverse.com Reid M Watts
Focus: The Future of Your Company Depends on It ~ Al Ries Harperbusiness Essentials Al Ries
Advertising Organizations and Publications: A Resource Guide ~ John Philip Jones Sage Publications, Inc John Philip Jones
World Directory of Marketing Information Sources ~ Euromonitor Euromonitor PLC Euromonitor
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
Consumer Behaviour: A European Perspective ~ Gerrit Antonides - W.F.Van Raaij John Wiley and Sons Ltd Gerrit Antonides - W.F.Van Raaij
New Retail Power & Muscle: Remarkable Weapon to Win the War at the Point of Sale ~ Thomas E. Austin BRG Publishing Thomas E. Austin
Creating Breakthrough Products: Innovation from Product Planning to Program ~ Jonathan Cagan - Craig M. Vogel Financial Times/ Prentice Hall Jonathan Cagan - Craig M. Vogel
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing: Sidney ~ Sage Publications, Inc
Life Style Market Segmentation ~ Ronald D. Michman Greenwood Press Ronald D. Michman
Research in Consumer Behaviour: v. 6 (Research in Consumer Behaviour) ~ Janeen, Arnold Costa JAI Press Janeen, Arnold Costa
Essentials of Marketing Research ~ William G. Zikmund - Barry Babin South Western College Publishing William G. Zikmund - Barry Babin
Why People Buy ~ John O'Shaughnessy Oxford University Press Inc, USA John O'Shaughnessy
Exploring Marketing Research ~ William G. Zikmund South Western College Publishing William G. Zikmund
TrendSmart: The 21 Trends That Will Change the Way You Do Business ~ Louis Patler Sourcebooks Louis Patler
Developing a Market Orientation ~ Sage Publications, Inc
Handbook of Marketing Research Methodologies for Hospitality and Tourism ~ Ronald A. Nykiel Haworth Hospitality Press Ronald A. Nykiel
Shopping for Pleasure: Women in the Making of London's West End ~ Erika Diane Rappaport Princeton University Press Erika Diane Rappaport
Developing a Market Orientation ~ Sage Publications, Inc
Fourth Generation R & D: Managing Knowledge, Technology and Innovation ~ Bill Miller - Langdon Morris John Wiley & Sons Inc Bill Miller - Langdon Morris
New Directions in International Advertising Research (Advances in Internati ~ JAI Press
American Attitudes: Who Thinks What About the Issues That Shape Our Lives ( ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted ~ Bernice Kanner McGraw-Hill Publishing Co. Bernice Kanner
Marketing Research: Methodological Foundations: Methodical Foundations (Dry ~ Gilbert A. Churchill Thomson Learning Gilbert A. Churchill
Sex in Consumer Culture: The Erotic Content of Media and Marketing (Lea's C ~ Lawrence Erlbaum Associates Inc,US
Research Traditions in Marketing (International Series in Quantitative Mark ~ Kluwer Academic Publishers
Foundations of Marketing Theory: Toward a General Theory of Marketing ~ Shelby D. Hunt M.E. Sharpe Shelby D. Hunt
Quick Response: Managing the Supply Chain to Meet Consumer Demand ~ Alan Hunter - Russell King - Bob Lowson John Wiley and Sons Ltd Alan Hunter - Russell King - Bob Low...
The Invisible Grail: How Brands Can Use Words to Engage with Audiences ~ John Simmons Cyan Books John Simmons
The Joyless Economy: The Psychology of Human Satisfaction ~ Tibor Scitovsky Oxford University Press Inc, USA Tibor Scitovsky
GIS Tutorial for Marketing (GIS Tutorial) ~ Fred Miller ESRI Press Fred Miller
Research & Development Activity in U S Manufact ~ Link Greenwood Press Link
Marketing to Seniors ~ Michael C. Walker AuthorHouse Michael C. Walker
Conjoint Measurement: Methods and Applications ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
The Oxford Textbook of Marketing ~ Oxford University Press
Hispanic Market Handbook ~ Gale
Beyond "E": 12 Ways Technology Is Transforming Sales and Marketing ~ Stephen Diorio McGraw Hill Higher Education Stephen Diorio
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing: Sidney ~ Sage Publications, Inc
Trendsmart: The Power of Knowing What's Coming...And...What's Here to Stay! ~ Louis Patler Sourcebooks Louis Patler
The Effective Use of Market Research: A Guide for Management to Grow the Bu ~ Robin Birn Kogan Page Ltd Robin Birn
Paying with Plastic: The Digital Revolution in Buying and Borrowing ~ David Evans - Richard L. Schmalensee The MIT Press David Evans - Richard L. Schmalensee
The Future of the Electronic Marketplace ~ The MIT Press
Psychology of the Consumer and Its Development: An Introduction (Springer S ~ Robert C. Webb Kluwer Academic / Plenum Publishers Robert C. Webb
The Future of the Electronic Marketplace ~ The MIT Press
Customer Behavior: A Managerial Perspective ~ Jagdish N. Sheth South Western College Publishing Jagdish N. Sheth
The Focus Group Research Handbook (American Marketing Association) ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
Internet Marketing Research: Theory and Practice ~ Ook Lee IGI Publishing Ook Lee
Consistent Consumer - Perfect Bound, The ~ Ken Beller - Steve Weiss - Louis Patler Unknown Ken Beller - Steve Weiss - Louis Patler
Prime Time Women: How to Win the Hearts, Minds, and Business of Boomer Big ~ Marti Barletta Kaplan Business Marti Barletta
Qualitative Market Research: Principle & Practice ~ Sage Publications Ltd
Marketing Research ~ Parasuraman and Grewal and Krishnan Academic Internet Publishers Incorporated Parasuraman and Grewal...
Understanding the Older Consumer: The Grey Market (International Series in ~ Barrie Gunter Routledge Barrie Gunter
The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization ~ Lloyd Corder Kaplan Business Lloyd Corder
Applying Qualitative Methods to Marketing Management Research ~ Palgrave Macmillan
Inside Information: Making Sense of Marketing Data ~ David Smith - Jonathan Fletcher John Wiley and Sons Ltd David Smith - Jonathan Fletcher
Latin American Marketing Data and Statistics (Latin American Marketing Data ~ Euromonitor PLC
Consumer Research: Postcards from the Edge (Consumer Research and Policy) ~ Routledge
The New Strategic Brand Management: Creating and Sustaining Brand Equity Lo ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
Drilling Down: Turning Customer Data into Profits with a Spreadsheet ~ Jim Novo Booklocker.com Jim Novo
Using Market Knowledge (1-Off) ~ Rohit Deshpande Sage Publications, Inc Rohit Deshpande
The Art of Cause Marketing: How to Use Advertising to Change Personal Behav ~ Richard Earle McGraw-Hill Contemporary Richard Earle
Understanding Green Consumer Behaviour: A Qualitative, Cognitive Approach ( ~ Sigmund A. Wagner Routledge Sigmund A. Wagner
Industrial Research for Future Competitiveness ~ Klaus Brockhoff Springer-Verlag Berlin and Heidelberg GmbH & Co. K Klaus Brockhoff
Wole Soyinka: The Invention (1956) and The Detanee (1965) ~ Unisa Press / Uitgewers
Research in Marketing: v. 13 (Research in Marketing) ~ JAI Press
Understanding Consumer Choice ~ Gordon R. Foxall Palgrave Macmillan Gordon R. Foxall
The Power of Business En Espanol: 7 Fundamental Keys to Unlocking the Poten ~ Jose Cancela Rayo Jose Cancela
Hispanic Market Handbook ~ Gale
Market Research in Action ~ Michael Roe Thomson Learning Michael Roe
Consumer Behavior: Buying, Having, and Being ~ Michael Solomon Prentice Hall Michael Solomon
Consumer Behavior (McGraw-Hill/Irwin Series in Marketing) ~ J.Paul Peter Irwin J.Paul Peter
Major Companies of Africa South of the Sahara ~ Graham & Whiteside Ltd
Megamergers in a Global Economy: Causes and Consequences ~ Greenwood Press
Internet Marketing Research: Theory and Practice ~ Ook Lee IGI Publishing Ook Lee
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing ~ Richard C. Maddock Greenwood Press Richard C. Maddock
Rethinking Marketing: Towards Critical Marketing Accountings ~ Sage Publications Ltd
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
The Effective Use of Market Research: A Guide for Management to Grow the Bu ~ Robin Birn Kogan Page Ltd Robin Birn
Consumer Behavior in Asia: Issues and Marketing Practice ~ Tsang-sing Chan Haworth Press Inc.,U.S. Tsang-sing Chan
Evaluating R and D Impacts: Methods and Practice ~ Barry Bozeman Kluwer Academic Publishers Barry Bozeman
Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall
Marketing Research That Pays Off: Case Histories of Marketing Research Lead ~ Larry Percy Haworth Press Inc.,U.S. Larry Percy
Marketing 2.0: Strategies for Closer Customer Relationships ~ Gerald Corbae - Jacob B. Jensen - Dirk Schneider Springer-Verlag Berlin and Heidelberg GmbH & Co. K ...
The Boundaries of Technique: Ordering Positive and Normative Concerns in Ec ~ Andrew Yuengert Lexington Books,U.S. Andrew Yuengert
Direct Marketing, Direct Selling and the Mature Consumer: A Research Study ~ James R. Lumpkin Greenwood Press James R. Lumpkin
The 3M Model of Motivation and Personality: Theory and Empirical Applicatio ~ John C. Mowen Kluwer Academic Publishers John C. Mowen
Survey Research Handbook (McGraw-Hill/Irwin Series in Marketing) ~ Pamela L. Alreck McGraw-Hill Publishing Co. Pamela L. Alreck
Objects of Desire: Consumer Behaviour in Shopping Choices ~ Charles Dennis Palgrave Macmillan Charles Dennis
Business to Business Marketing Research ~ Martin P. Block - Tamara S. Block Texere Publishing,US Martin P. Block - Tamara S. Block
The Survey Research Handbook (The Irwin Series in Marketing) ~ Pamela L. Alreck - Robert B. Settle Irwin Professional (USA) Pamela L. Alreck - Robert B. Settle
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff
The Survey Res Hdbk Ppr (Irwin Series in Marketing) ~ Alreck-Settle McGraw-Hill Education Alreck-Settle
Guerrilla Marketing Research: Marketing Research Techniques That Can Help A ~ Robert J. Kaden Kogan Page Ltd Robert J. Kaden
Marketing in the Emerging Markets of Islamic Countries ~ Marin Alexandrov Marinov Palgrave Macmillan Marin Alexandrov Marinov
A Business Guide to Sales ~ Jozef Erfurt Book Guild Ltd Jozef Erfurt
Investigacion de Mercado ~ Jeffrey Pope Grupo Editorial Norma Jeffrey Pope
Analyzing Markets, Products, and Marketing Plans (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
Understanding Statistics and Market Research Data ~ David Mort Europa Publications Ltd David Mort
Brick and Mortar Shopping in the 21st Century ~ Lawrence Erlbaum Associates Inc,US
Representing Consumers: Voices, Views and Visions (Routledge Interpretive M ~ Routledge
Introducing Marketing Research ~ Paul Baines - Bal Chansarkar - Bal Chanarker John Wiley and Sons Ltd Paul Baines - Bal Chansarkar - ...
The Ethical Consumer ~ Rob Harrison - Terry Newholm - Deirdre Shaw Sage Publications Ltd Rob Harrison - Terry Newholm - Dei...
Management by Vice: A Humorous Satire on R&d Life in a Fictitious Company ~ C.B. Don - M. E. Cohen Sterling Ter Libra C.B. Don - M. E. Cohen
Ethnography for Marketers: A Guide to Consumer Immersion ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
The Consistent Consumer: Predicting Future Behavior Through Lasting Values ~ Ken Beller - Steve Weiss - Louis Patler Kaplan Business Ken Beller - Steve Weiss - Louis Patler
Advertising and Marketing to the New Majority: A Case Study Approach (Mass ~ Gail Baker Woods Wadsworth Gail Baker Woods
A Business Guide to Sales ~ Jozef Erfurt Book Guild Ltd Jozef Erfurt
Employing Qualitative Methods in the Private Sector (Qualitative Research M ~ Marilyn L. Mitchell Sage Publications, Inc Marilyn L. Mitchell
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Managing Synergistic Innovations Through Corporate Global R&D ~ Ajax Persaud - Vinod Kumar - Uma Kumar Greenwood Press Ajax Persaud - Vinod Kumar - Uma Kumar
Profiling Machines: Mapping the Personal Information Economy ~ Greg Elmer The MIT Press Greg Elmer
The Secret of Success: The Double Helix of Formal and Informal Structures i ~ Polly S. Rizova Stanford Business Books,US Polly S. Rizova
Consumer Behaviour Marketing Decisions: Advances and Applications in Marketing ~ East Financial Times/ Prentice Hall East
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing ~ Bryan Eisenberg - Jeffrey Eisenberg - Lisa T. Davis Nelson Business an imprint of Thomas Nelson Publ...
Doing Critical Management Research (SAGE Series in Management Research) ~ Mats Alvesson - Stanley A. Deetz Sage Publications Ltd Mats Alvesson - Stanley A. Deetz
The Laws of Choice: Predicting Customer Behaviour ~ Eric Marder Simon & Schuster Ltd Eric Marder
The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-D ~ David Siegel - Timothy Coffey - Gregory Livingston Kaplan Business David Siegel - Timothy Coffey - G...
Review of Marketing Research: v. 1 (Review of Marketing Research): v. 1 (Re ~ M.E. Sharpe
Mkt Resrch Methodological Foun ~ IACOBUCCI - CHURCHILL South Western College Publishing IACOBUCCI - CHURCHILL
The Business of Children's Entertainment (Guilford Communication Series) ~ Norma Odom Pecora Guilford Publications Norma Odom Pecora
Rocking the Ages ~ J.Walker Smith - Ann S. Clurman HarperBusiness,U.S. J.Walker Smith - Ann S. Clurman
Review of Marketing Research: v. 2 (Review of Marketing Research): v. 2 (Re ~ M.E. Sharpe
R&D and Licensing: Building Value Through Intellectual Assets ~ Kieran A. Comerford Chandos Publishing (Oxford) Ltd Kieran A. Comerford
Major Information Technology Companies of the World ~ Graham & Whiteside Ltd
Interpretive Consumer Research: Paradigms, Methodologies and Applications ~ Copenhagen Business School Press
E-Commerce and V-Business: Business Models for Global Success ~ Stuart Barnes - Brian Hunt Butterworth-Heinemann Stuart Barnes - Brian Hunt
European Business and Marketing ~ Sage Publications Ltd
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Using Market Knowledge (1-Off) ~ Rohit Deshpande Sage Publications, Inc Rohit Deshpande
Applying Social Cognition to Consumer-focused Strategy (Advertising & Consu ~ Lawrence Erlbaum Associates Inc,US
Shopping with Freud ~ Rachel Bowlby Routledge Rachel Bowlby
Rapid Tooling: Technologies and Industrial Applications ~ Marcel Dekker Ltd
Quality Assurance in Research and Development (Industrial Engineering: a Se ~ George Roberts Marcel Dekker Ltd George Roberts
Events Design and Experience (Events Management) ~ Graham Berridge Butterworth-Heinemann Graham Berridge
Winning the Toughest Customer: The Essential Guide to Selling to Women ~ Delia Passi Kaplan Business Delia Passi
Business Networks in Japan: Supplier-customer Interaction in Product Develo ~ Jens Laage-Hellman Routledge Jens Laage-Hellman
New Marketing Strategies: Evolving Flexible Processes to Fit Market Circums ~ SAGE Publications Ltd
Handbook of Marketing and Society (1-Off) ~ Paul N. Bloom - Greg Gundlach Sage Publications, Inc Paul N. Bloom - Greg Gundlach
Guerrilla Marketing Research: Marketing Research Techniques That Can Help A ~ Robert J. Kaden Kogan Page Ltd Robert J. Kaden
Reading Between the Numbers: Statistical Thinking in Everyday Life ~ Joseph Tal Schaum Outline Series Joseph Tal
Constructing Effective Questionnaires ~ Robert A. Peterson Sage Publications, Inc Robert A. Peterson
United States Market Trends and Forecasts (U.S. Market Trends & Forecasts) ~ Gale Group Gale Gale Group
Ethnography for Marketers: A Guide to Consumer Immersion ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski

801 - 1000

Boom: Marketing to the Ultimate Power Consumer - The Baby-boomer Woman ~ Mary Brown - Carol Orsborn - Carol Orsborn Ph.D. Amacom Mary Brown - Carol Orsborn - Carol Orsborn P...
Born to Buy: The Commercialised Child and the New Consumer Culture ~ Juliet B. Schor Simon & Schuster Ltd Juliet B. Schor
Analyzing Markets, Products, and Marketing Plans (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
The Survey Research Handbook (The Irwin Series in Marketing) ~ Pamela L. Alreck - Robert B. Settle Irwin Professional (USA) Pamela L. Alreck - Robert B. Settle
The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-D ~ David Siegel - Timothy Coffey - Gregory Livingston Kaplan Business David Siegel - Timothy Coffey - G...
Major Companies of Africa South of the Sahara ~ Graham & Whiteside Ltd
The Sex of Things: Gender and Consumption in Historical Perspective ~ University of California Press
Megamergers in a Global Economy: Causes and Consequences ~ Greenwood Press
Why We Shop: Emotional Rewards and Retail Strategies ~ Jim Pooler Greenwood Press Jim Pooler
Competitive Technical Intelligence: A Guide to Design, Analysis and Action ~ Mathias M. Coburn American Chemical Society Mathias M. Coburn
Research Methods: Textbook ~ Patrick McNeill - Steve Chapman Routledge Patrick McNeill - Steve Chapman
Chasing Cool: Standing Out in Today's Cluttered Marketplace ~ Noah Kerner - Gene Pressman Simon & Schuster Ltd Noah Kerner - Gene Pressman
Tourism Market Trends: WTO Commission for the Americas, 34th Meeting, Salva ~ World Tourism Organization World Tourism Organization World Tourism Organization
Quality Assurance in Research and Development (Industrial Engineering: a Se ~ George Roberts Marcel Dekker Ltd George Roberts
Don't Think Pink ~ A. Learned - L. Johnson Amacom A. Learned - L. Johnson
Theory of Incomplete Markets: v. 1 (Theory of Incomplete Markets) ~ Michael Magill - Martine Quinzii The MIT Press Michael Magill - Martine Quinzii
Marketing to Women Around the World ~ Rena Bartos Harvard Business Schl.P. Rena Bartos
Latinos, Inc.: The Marketing and Making of a People ~ Arlene M. Davila Columbia University Press Arlene M. Davila
Marketing Research ~ Donald R. Cooper - Pamela S. Schindler McGraw-Hill Publishing Co. Donald R. Cooper - Pamela S. Schin...
The Future Consumer: Predictable Developments in Personal Shopping and Cust ~ Frank Feather Warwick Publishing Frank Feather
Basic Marketing Research ~ BROWN - CHURCHILL South Western College Publishing BROWN - CHURCHILL
The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents ~ George P. Moschis - et al Greenwood Press George P. Moschis - et al
Marketing Metrics: 50+ Metrics Every Executive Should Master ~ Paul W. Farris - Neil T. Bendle - Phillip E. Pfeifer - David J. Reibstein Wharton School Publishing ...
Lifestyle Marketing ~ Greco Greenwood Press Greco
Cost Effective Marketing Research: A Guide for Marketing Managers ~ Eric J. Soares Greenwood Press Eric J. Soares
The Millennials: Americans Born 1977 To 1994 (American Generations Series) ~ New Strategist Pubns Inc
Strategic Brand Management: New Approaches to Creating and Evaluating Brand ~ Jean Noel Kapferer Simon & Schuster Jean Noel Kapferer
Marketing Research: Methodological Foundations ~ Churchill and Iacobucci Academic Internet Publishers Incorporated Churchill and Iacobucci
Basic Marketing Research: College Edition ~ Gilbert A. Churchill - Tom Brown South Western College Publishing Gilbert A. Churchill - Tom Brown
Competition Policy in Regulated Industries: Approaches for Emerging Economies ~ The Johns Hopkins University Press / The Inter-Ame
Marketing Research ~ Wong Toon Quee Butterworth-Heinemann Ltd Wong Toon Quee
Preference Pollution: How Markets Create the Desires We Dislike (Economics, ~ David George University of Michigan Press David George
Introduction to Online Company Research ~ Benjamin Group South Western Educational Publishing Benjamin Group
Consumer Latin America ~ Euromonitor Euromonitor PLC Euromonitor
International Consumer Behavior: Its Impact on Marketing Strategy Development ~ A.Coskun Samli Greenwood Press A.Coskun Samli
Marketing Research: Within a Changing Information Environment (Mcgraw Hill/ ~ Jr. Joseph Hair - Robert P Bush - David J Ortinau McGraw-Hill Publishing Co. Jr. Joseph Hair - Rober...
Marketing and Feminism: Current Issues and Research (Routledge Interpretive ~ Lorna Stevens Routledge Lorna Stevens
Representing Consumers: Voices, Views and Visions (Routledge Interpretive M ~ Routledge
Marketing Research (McGraw-Hill/Irwin Series in Marketing) ~ Jr. Joseph Hair - Robert P Bush - David J Ortinau Irwin Jr. Joseph Hair - Robert P Bush - David J Or...
Married to the Brand: Why Consumers Bond with Some Brands for Life ~ William J. McEwen Gallup Press William J. McEwen
Qualitative Methods for Marketplace Research ~ Shay Sayre Sage Publications, Inc Shay Sayre
International Marketing Data and Statistics (International Marketing Data & ~ Euromonitor Euromonitor PLC Euromonitor
Pequeno Gran Libro del Riesgo, El. Claves Para Comprender La Inversion En B ~ Dan Borge Ediciones Paidos Iberica Dan Borge
Why People Buy Things They Don't Need: Understanding and Predicting Consume ~ Pamela Danziger Kaplan Business Pamela Danziger
Marketing Research (6th ed) ~ David A. Aaker - George S. Day - V. Kumar John Wiley and Sons (WIE) David A. Aaker - George S. Day -...
Marketing to Generation X ~ Karen Ritchie Free Press Karen Ritchie
Market Research in Action ~ Michael Roe Thomson Learning Michael Roe
The Chasm Companion ~ Paul Wiefels HarperCollins Paul Wiefels
Review of Marketing Research: v. 3 (Vol 3): v. 3 (Vol 3) ~ M.E. Sharpe
The Handbook of Marketing Research: Uses, Misuses, and Future Advances: Use ~ Sage Publications, Inc
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communica ~ Mark Weiner Pfeiffer Wiley Mark Weiner
Consuming Youth: Vampires, Cyborgs and the Culture of Consumption ~ Robert A. Latham University of Chicago Press Robert A. Latham
Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your ~ Terry Soto Kaplan Business Terry Soto
The Culting of Brands: Turn Your Customers into True Believers ~ Douglas Atkin Portfolio Douglas Atkin
Marketing Research: An Applied Approach ~ Naresh Malhotra - David Birks Financial Times/ Prentice Hall Naresh Malhotra - David Birks
Representing Consumers: Voices, Views and Visions (Routledge Interpretive M ~ Routledge
Basic Marketing Research (Dryden Press Series in Finance) ~ Gilbert A. Churchill South Western College Publishing Gilbert A. Churchill
Handbook of Relationship Marketing ~ Jagdish N. Sheth - Atul Parvatiyar Sage Publications, Inc Jagdish N. Sheth - Atul Parvatiyar
Popcorn Report, The: Faith Popcorn on the Future of Your Company, Your Worl ~ Faith Popcorn HarperReference Faith Popcorn
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
Market Research and Modeling, Progress and Prospects: A Tribute to Paul E. ~ Springer-Verlag New York Inc.
The Consistent Consumer: Predicting Future Behavior Through Lasting Values ~ Ken Beller - Steve Weiss - Louis Patler Kaplan Business Ken Beller - Steve Weiss - Louis Patler
The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Fro ~ Routledge
Shopping with Freud ~ Rachel Bowlby Routledge Rachel Bowlby
Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Thir ~ Jim Novo Booklocker.com Jim Novo
Latinos, Inc.: The Marketing and Making of a People ~ Arlene M. Davila University of California Press Arlene M. Davila
Marketing Research Essentials ~ Carl D McDaniel - Roger H Gates West Group Carl D McDaniel - Roger H Gates
Why Customers Come Back: How to Attract and Retain Customers for Life ~ Manzie Lawfer Career Press Manzie Lawfer
Coordinate Implementation of Customer Service Strategies ~ Belinda Henwood - Stephen Harvey - Jacinth Brown - Business Services Training Australia Software Pub...
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-Of-Fa ~ Phil Dusenberry Portfolio Phil Dusenberry
Shop Til You Drop: Consumer Behavior and American Culture ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Essence Consumer Behaviour (The Essence Of...) ~ Jim Blythe Financial Times/ Prentice Hall Jim Blythe
Shopping with Freud ~ Rachel Bowlby Routledge Rachel Bowlby
R & D Decisions: Strategy Policy and Innovations (Routledge Studies in Orga ~ Routledge
Consumer Boycotts: Effecting Change Through the Marketplace and Media ~ Monroe Friedman Routledge Monroe Friedman
Essentials of Marketing Research ~ V. Kumar - D A Aaker - G.S. Day John Wiley and Sons (WIE) V. Kumar - D A Aaker - G.S. Day
Consumer Asia ~ Euromonitor Euromonitor PLC Euromonitor
Qualitative Market Research: A Comprehensive Guide ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
Basic Marketing Research: Using Microsoft Excel Data Analysis: United State ~ Alvin C. Burns - Ronald F. Bush Prentice Hall Alvin C. Burns - Ronald F. Bush
Networking With Affluent the Affluent ~ Thomas J. Stanley McGraw-Hill Publishing Co. Thomas J. Stanley
Treasure Hunt: Shopping Habits of the New Global Consumer ~ Michael J. Silverstein Portfolio Michael J. Silverstein
Marketing Research 7th Ed. ~ David A. Aaker - George S. Day - V. Kumar John Wiley and Sons (WIE) David A. Aaker - George S. Day -...
Consumer USA ~ Euromonitor PLC
Marketing Research: An Applied Approach ~ Naresh Malhotra - David Birks Financial Times/ Prentice Hall Naresh Malhotra - David Birks
Emotions, Advertising and Consumer Choice ~ Flemming Hansen Copenhagen Business School Press Flemming Hansen
Exploring Market Research ~ William G. Zikmund Academic Internet Publishers Incorporated William G. Zikmund
Market Research: A Guide to Planning, Methodology and Evaluation ~ Paul N. Hague - Peter Jackson Kogan Page Ltd Paul N. Hague - Peter Jackson
Marketing Research ~ Wong Toon Quee Butterworth-Heinemann Ltd Wong Toon Quee
The Successful Business Organizer ~ Rhonda M. Abrams Planning Shop Rhonda M. Abrams
Competitive Technical Intelligence: A Guide to Design, Analysis and Action ~ Mathias M. Coburn American Chemical Society Mathias M. Coburn
Marketing and Consumer Research in the Public Interest ~ Sage Publications, Inc
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes ~ Pamela N. Danziger Kaplan Business Pamela N. Danziger
Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill serie ~ Del I. Hawkins - Best - Coney McGraw-Hill Education Del I. Hawkins - Best - Coney
Market Intelligence: How and Why Organizations Use Market Research (Market ~ Martin Callingham Kogan Page Ltd Martin Callingham
Essentials of Marketing Research (The Dryden Press Series in Marketing) ~ William G. Zikmund South Western College Publishing William G. Zikmund
Theory of Incomplete Markets: v. 1 (Theory of Incomplete Markets) ~ Michael Magill - Martine Quinzii The MIT Press Michael Magill - Martine Quinzii
Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer ~ Pamela N. Danziger Kaplan Business Pamela N. Danziger
The Future Demographic: Global Population Trends and Forecasts to 2010 and ~ Euromonitor PLC
The Art and Science of Interpreting Market Research Evidence ~ David V. L. Smith - Jonathan H. Fletcher John Wiley and Sons Ltd David V. L. Smith - Jonathan H. Fle...
Forecasting and Market Analysis Techniques: A Practical Approach ~ George J. Kress - John Snyder Greenwood Press George J. Kress - John Snyder
Major Pharmaceutical and Biotechnology Companies of the World (Major Pharma ~ Graham & Whiteside Ltd
The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth ~ Neil McPhee - Roger Terry John Wiley & Sons Inc Neil McPhee - Roger Terry
Amaze Your Customers!: Creative Tips on Winning and Keeping Your Customers ~ Daniel Zanetti Kogan Page Ltd Daniel Zanetti
The Power of Survey Design: A User's Guide for Managing Surveys, Interpreti ~ Gluseppe Iarossi World Bank,The,U.S. Gluseppe Iarossi
When Retail Customers Count ~ Mark Ryski AuthorHouse Mark Ryski
The EMarketplace: Successful Strategies for B2B ECommerce ~ Don Milley - Bill Zane McGraw-Hill Education Don Milley - Bill Zane
Building Brands and Believers: How to Connect with Consumers Using Archetypes ~ Kent Wertime John Wiley & Sons (Asia) Pte Ltd Kent Wertime
Qualitative Research Methods in Public Relations and Marketing Communications ~ Christine Daymon - Immy Holloway Routledge Christine Daymon - Immy Holloway
Shop Til You Drop: Consumer Behavior and American Culture ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End ( ~ Routledge
Using Qualitative Research in Advertising: Strategies, Techniques, and Appl ~ Margaret Ann Morrison - Eric Haley - Kim Bartel Sheehan - Ronald E. Taylor Sage Publications, Inc Ma...
Mkt Scales IV Organiztnl Behav (Marketing Scales Series) ~ JAMES - HENSEL - BRUNER South Western College Publishing JAMES - HENSEL - BRUNER
Marketing Research ~ Jr. Joseph Hair - Robert P Bush - David J Ortinau McGraw-Hill Publishing Co. Jr. Joseph Hair - Rober...
New Perspectives on Retailing and Store Patronage Behavior: A Study of the ~ Torben Hansen - Hans Stubbe Solgaard Kluwer Academic Publishers Torben Hansen - Hans Stubbe Solgaard...
Marketing Research and Information Services: 2003 Industry Report ~ Thomas W. Miller - Dana H. James Research Publishers Thomas W. Miller - Dana H. James
Conquering Consumerspace: Marketing Strategies for a Branded World ~ Michael R. Solomon Amacom Michael R. Solomon
American Incomes ~ Not Avail
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Market Intelligence: How and Why Organizations Use Market Research (Market ~ Martin Callingham Kogan Page Ltd Martin Callingham
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer ~ Yoram (Jerry) Wind - Vijay Mahajan Financial Times/ Prentice Hall Yoram (Jerry) Wind - Vijay Mahajan...
Online Market Research: Cost Effective Searching of the Internet and Online ~ John F. Lescher Addison Wesley John F. Lescher
The Marketing Research Guide (Haworth Marketing Resources) ~ Robert E. Stevens - B. Wrenn - et al Haworth Press Inc.,U.S. Robert E. Stevens - B. Wrenn - et al
Review of Marketing Research: Vol 4 (Review of Marketing Research) ~ M.E. Sharpe
Qualitative Marketing Research ~ David J. Carson - Audrey Gilmore - Chad Perry - Kjell Gronhaug Sage Publications Ltd David J. Carson...
Sensory and Consumer Research in Food Product Design and Development (Insti ~ Howard R. Moskowitz - Ms Jacqueline H. Beckley - Anna V.A. Resurreccion Iowa State University Press ...
Technology Fountainheads: The Management Challenge of R and D Consortia ~ E.Raymond Corey Harvard Business School Press E.Raymond Corey
Marketing Research: The Impact of the Internet ~ Carl D McDaniel - Roger H Gates South-Western Publishing Carl D McDaniel - Roger H Gates
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goal ~ Routledge
Consuming Behaviour ~ John Desmond Palgrave Macmillan John Desmond
Encyclopedia of Consumer Brands: Personal Products v. 2 (Encyclopedia of Co ~ St James Press
Family Spending: A Report on the 2003-2004 Expenditure and Food Survey (Off ~ Office for National Statistics Palgrave Macmillan Office for National Statistics
Research in Law and Economics: A Journal of Policy: 22 (Research in Law and ~ JAI Press
Major Financial Institutions of the World ~ Graham &. Whiteside Graham & Whiteside Ltd Graham &. Whiteside
Introduction to Online Market and Industry Research (Business Research Solu ~ Benjamin Group South Western Educational Publishing Benjamin Group
The Changing Consumer: Markets and Meanings (Studies in Consumption and Markets) ~ Steven Miles Routledge Steven Miles
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Essence Consumer Behaviour (The Essence Of...) ~ Jim Blythe Financial Times/ Prentice Hall Jim Blythe
The Valuation of Technology: Business and Financial Issues in R&D (Operatio ~ F. Peter Boer John Wiley & Sons Inc F. Peter Boer
Strategic Technology Management: Integrating Product Technology into Global ~ Pierre Dussauge - Stuart Hart - Bernard Ramanantsoa John Wiley and Sons Ltd Pierre Dussauge - Stuart...
Survey Research Handbook (McGraw-Hill/Irwin Series in Marketing) ~ Pamela L. Alreck McGraw-Hill Publishing Co. Pamela L. Alreck
The Emerging High-tech Consumer: A Market Profile and Marketing Strategy Im ~ Greenwood Press
Rethinking Marketing: Towards Critical Marketing Accountings ~ Sage Publications Ltd
Management of Research and Development Organizations: Managing the Unmanage ~ R.K. Jain - Harry C. Triandis John Wiley & Sons Inc R.K. Jain - Harry C. Triandis
Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted - Chan-Olmsted Lawrence Erlbaum Associates Sylvia M. Chan-Olmsted - Chan-Olms...
Power of the Purse, The: How Smart Businesses Are Adapting to the World's M ~ Fara Warner Prentice Hall Fara Warner
Blockbusters: The Five Keys to Developing Great New Products ~ Gary S. Lynn - Richard R. Reilly HarperBusiness Gary S. Lynn - Richard R. Reilly
The Handbook of International Market Research Techniques ~ Kogan Page Ltd
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply, and ~ George Palmatier - Colleen Crum J. Ross Publishing George Palmatier - Colleen Crum
Research in Consumer Behaviour: v. 6 (Research in Consumer Behaviour) ~ Janeen, Arnold Costa JAI Press Janeen, Arnold Costa
Danger: Marketing Researcher at Work ~ Terry Haller Greenwood Press Terry Haller
Family Spending: A Report on the 2003-2004 Expenditure and Food Survey (Off ~ Office for National Statistics Palgrave Macmillan Office for National Statistics
Marketing Research: The Impact of the Internet ~ McDaniel and Gates Academic Internet Publishers Incorporated McDaniel and Gates
Consumer Insight: How to Use Data and Market Research to Get Closer to Your ~ Merlin Stone - Alison Bond - Bryan Foss Kogan Page Ltd Merlin Stone - Alison Bond - Bryan Foss
Coordinate Implementation of Customer Service Strategies ~ Belinda Henwood - Stephen Harvey - Jacinth Brown - Business Services Training Australia Software Pub...
Elicitation of Preferences ~ Kluwer Academic Publishers
The Low-Income Consumer: Adjusting the Balance of Exchange ~ Linda F. Alwitt - Thomas Donley Sage Publications, Inc Linda F. Alwitt - Thomas Donley
Qualitative Methods for Marketplace Research ~ Shay Sayre Sage Publications, Inc Shay Sayre
Consuming Behaviour ~ John Desmond Palgrave Macmillan John Desmond
Consumer Behaviour ~ Martin Evans - Ahmad Jamal - Gordon Foxall John Wiley and Sons Ltd Martin Evans - Ahmad Jamal - Gord...
New Service Development: Creating Memorable Experiences ~ Sage Publications, Inc
The Ethical Consumer ~ Rob Harrison - Terry Newholm - Deirdre Shaw Sage Publications Ltd Rob Harrison - Terry Newholm - Dei...
Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul ~ Kluwer Academic Publishers
Niche Envy: Marketing Discrimination in the Digital Age ~ Joseph Turow The MIT Press Joseph Turow
Qualitative Marketing Research ~ David J. Carson - Audrey Gilmore - Chad Perry - Kjell Gronhaug Sage Publications Ltd David J. Carson...
Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Libr ~ Sage Publications Ltd
The Lovemarks Effect: Winning In The Consumer Revolution ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Emotional Branding: How Successful Brands Gain the Irrational Edge ~ Daryl Travis Prima Tech Daryl Travis
Global Marketing Strategies ~ Jean-Pierre Jeannet Houghton Mifflin (Academic) Jean-Pierre Jeannet
The Reverend's Logic: Mankind, Machines and the Future of Our Decisions ~ Nicholas Dunbar TEXERE Publishing Ltd Nicholas Dunbar
The Invisible Grail: How Brands Can Use Words to Engage with Audiences ~ John Simmons Cyan Books John Simmons
Economics and Consumer Behavior ~ Angus Deaton - John Muellbauer Cambridge University Press Angus Deaton - John Muellbauer
Marketing Research: Student Text ~ A. Parasuraman - Dhruv Grewal - R. Krishnan Houghton Mifflin A. Parasuraman - Dhruv Grewal - R. Kris...
Marketing to Seniors ~ Michael C. Walker AuthorHouse Michael C. Walker
The Market Research Toolbox: A Concise Guide for Beginners ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Consumer Sensory Testing for Product Development (Chapman & Hall Food Scien ~ Anna V. Resurreccion Kluwer Academic / Plenum Publishers Anna V. Resurreccion
A Greenhouse Anthology: High Technology R & D Adventures and Principles ~ F. David Schnebly - Stanley Hiller Xlibris Corporation F. David Schnebly - Stanley Hiller
60-Minute Brand Strategist ~ Idris Moottee SA Press Idris Moottee
Marketing and Consumer Identity in Multicultural America ~ Marye C. Tharp Sage Publications, Inc Marye C. Tharp
Marketing Research, Custom Publication ~ A. Parasuraman Houghton Mifflin College Div A. Parasuraman
Qualitative Marketing Research ~ David J. Carson - Audrey Gilmore - Chad Perry - Kjell Gronhaug Sage Publications Ltd David J. Carson...
Discrete Choice Theory of Product Differentiation ~ Simon P. Anderson - Andre de Palma - Jacques-Francois Thisse The MIT Press Simon P. Anderson - Andre...
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel ~ Jean Kilbourne Prentice Hall & IBD Jean Kilbourne
Introduction to Online Investment Research (Business Research Solutions Series) ~ Benjamin Group South Western Educational Publishing Benjamin Group
Advanced Marketing Research ~ Blackwell Publishers
Major Food and Drink Companies of the World (Major Food & Drink Companies o ~ Graham & Whiteside Ltd
Research in Marketing: Spatial Analysis in Marketing - Theory, Methods and ~ Jagdish N. Sheth JAI Press Jagdish N. Sheth
The Changing Consumer: Markets and Meanings (Studies in Consumption & Markets) ~ Steven Miles - Alison Anderson - Kevin Meethan Routledge Steven Miles - Alison Anderson - Kevin Meet...
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook ~ John F. Sherry Sage Publications, Inc John F. Sherry
Consumer Behavior: A Framework ~ John C. Mowen - Michael S. Minor Prentice Hall John C. Mowen - Michael S. Minor
Marketing Activities- A Critical Analysis from an Ethical Point of View ~ Julia Naskrent VDM Verlag Dr. Mueller e.K. Julia Naskrent
Marketing Research: An Applied Orientation ~ Malhotra Academic Internet Publishers Incorporated Malhotra
Qualitative Research Online ~ Research Publishers
Household Spending: Who Spends How Much on What ~ New Strategist Pubns Inc
Rethinking Marketing: Towards Critical Marketing Accountings ~ Sage Publications Ltd
Basic Marketing Research: College Edition ~ Gilbert A. Churchill - Tom Brown South Western College Publishing Gilbert A. Churchill - Tom Brown
Major Energy Companies of the World ~ Graham & Whiteside Ltd
Case Studies in Consumer Behaviour ~ Gerrit Antonides - W.F.Van Raaij John Wiley and Sons Ltd Gerrit Antonides - W.F.Van Raaij
Frontrunners or Copycats? ~ Copenhagen Business School Press
Processing Web Ads: The Effects of Animation and Arousing Content ~ Yongkuk Chung Cambria Press Yongkuk Chung
Measuring Research and Development Expenditures in the U.S. Economy ~ National Academy Press

1001 - 1200

Essentials of Marketing Research ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Creating Images and the Psychology of Marketing Communication (Advertising ~ Lawrence Erlbaum Associates Inc,US
Consuming Youth: Vampires, Cyborgs and the Culture of Consumption ~ Robert A. Latham University of Chicago Press Robert A. Latham
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Id ~ Sage Publications, Inc
The Observational Research Handbook: Understanding How Consumers Live with ~ Bill Abrams McGraw-Hill Contemporary Bill Abrams
Consumer Behavior: WITH DDB Life Style StudyTM Data Disk ~ Delbert I. Hawkins - David L Mothersbaugh - Roger J. Best McGraw Hill Higher Education Delbert I. Ha...
All the World and Her Husband: Women in Twentieth-century Consumer Culture ~ Continuum International Publishing Group Ltd.
Rand McNally Commerical Atlas & Marketing Guide (2002) (Rand McNally Commer ~ Rand McNally and Company Rand McNally & Company Rand McNally and Company
Marketing Research in a Marketing Environment (The Irwin Series in Marketing) ~ William R. Dillon - Thomas J. Madden Irwin William R. Dillon - Thomas J. Madden
Winning Strategies for the New Latin Markets (Financial Times (Prentice Hall)) ~ Fernando Robles - Francoise Simon - Jerry Haar Financial Times/ Prentice Hall Fernando Robles - Fran...
Marketing Research, European Edition: An Applied Approach ~ David Birks - Naresh Malhotra Financial Times/ Prentice Hall David Birks - Naresh Malhotra
Consumerism: As a Way of Life ~ Steven Miles Sage Publications Ltd Steven Miles
Technology Valuation Solutions (Wiley Finance Series) ~ F. Peter Boer John Wiley & Sons Inc F. Peter Boer
The Slingshot Syndrome: Why America's Leading Technology Firms Fail at Inno ~ Reid M Watts iUniverse.com Reid M Watts
Consumer USA ~ Euromonitor PLC
Research Methods: Textbook ~ Patrick McNeill - Steve Chapman Routledge Patrick McNeill - Steve Chapman
Marketing and Social Construction: Exploring the Rhetorics of Managed Consu ~ Christopher Hackley - Chris Hackley Routledge Christopher Hackley - Chris Hackley
The Low-Income Consumer: Adjusting the Balance of Exchange ~ Linda F. Alwitt - Thomas Donley Sage Publications, Inc Linda F. Alwitt - Thomas Donley
Market Share Reporter: An Annual Compilation of Reported Market Share Data ~ Gale
Literature Reviews (Continuum Research Methods) ~ John Robinson Continuum International Publishing Group John Robinson
Emotional Decisions: Trade-off Difficulty and Coping in Consumer Choice (Mo ~ Mary Frances Luce - James R. Bettman - John Payne University of Chicago Press Mary Frances Luce - Ja...
The New Culture of Desire: 5 Radical New Strategies That Will Change Your B ~ Melinda Davis The Free Press Melinda Davis
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
Popcorn Report, The: Faith Popcorn on the Future of Your Company, Your Worl ~ Faith Popcorn HarperReference Faith Popcorn
Creating Competitive Power Markets: The PJM Model ~ Jeremiah D. Lambert Pennwell Publishing Jeremiah D. Lambert
American Incomes: Demographics of Who Has Money (American Incomes) ~ New Strategist Pubns Inc
Marketing Heritage: Archaeology and the Consumption of the Past ~ AltaMira Press,U.S.
Comparative Marketing Systems ~ Erdener Kaynak Praeger Publishers Inc.,U.S. Erdener Kaynak
Who Stole My Customer?? Winning Strategies for Creating and Sustaining Cust ~ Harvey Thompson Financial Times/ Prentice Hall Harvey Thompson
Marketing Research: An Applied Orientation ~ Malhotra Academic Internet Publishers Incorporated Malhotra
Children as Consumers (International Series in Social Psychology) ~ Barrie Gunter - Adrian Furnham Routledge Barrie Gunter - Adrian Furnham
The Handbook of Customer Satisfaction and Loyalty Measurement ~ Nigel Hill - Jim Alexander Gower Publishing Ltd Nigel Hill - Jim Alexander
Cross-National Consumer Psychographics ~ Haworth Press Inc.,U.S.
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
When Retail Customers Count ~ Mark Ryski AuthorHouse Mark Ryski
The Oxford Textbook of Marketing ~ Oxford University Press
The Hummer and the Mini: Navigating the Contradictions of the New Trend Lan ~ Robyn Waters Portfolio Robyn Waters
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes ~ Katya Andresen Pfeiffer Wiley Katya Andresen
Cross-National Consumer Psychographics ~ Haworth Press Inc.,U.S.
Shop Til You Drop: Consumer Behavior and American Culture ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
The Focus Group Research Handbook ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
Major Pharmaceutical and Biotechnology Companies of the World (Major Pharma ~ Graham & Whiteside Ltd
Introduction to Online Product Development Research ~ Benjamin Group South Western Educational Publishing Benjamin Group
Trendsmart: The Power of Knowing What's Coming...And...What's Here to Stay! ~ Louis Patler Sourcebooks Louis Patler
The Emerging High-tech Consumer: A Market Profile and Marketing Strategy Im ~ Greenwood Press
The Authority of the Consumer ~ Routledge
New Dimensions in Marketing/Quality-of-life Research ~ Greenwood Press
Market Research: A Guide to British Library Collections ~ British Library Publishing Division
Major Companies of Africa South of the Sahara 2007 (Major Companies of Afri ~ Graham &. Whiteside Graham & Whiteside Graham &. Whiteside
Marketing to Women Around the World ~ Rena Bartos Harvard Business Schl.P. Rena Bartos
Consuming Youth: Vampires, Cyborgs and the Culture of Consumption ~ Robert A. Latham University of Chicago Press Robert A. Latham
Trillion-dollars Moms: Marketing to a New Generation of Mothers ~ Maria T. Bailey - Bonnie Ulman Kaplan Business Maria T. Bailey - Bonnie Ulman
The Marketing Power of Emotion ~ John O'Shaughnessy - Nicholas J. O'Shaughnessy Oxford University Press Inc, USA John O'Shaughnessy -...
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Scaling Methods ~ Peter Dunn-Rankin - Gerald A. Knezek - Susan Wallace - Shuqiang Zhang Lawrence Erlbaum Associates In...
Measurement, Management and Research Opportunities: Customy Equity (Foundat ~ Julian Villanueva - Dominique M. Hanssens now publishers Inc Julian Villanueva - Dominique M. Hansse...
Advanced Marketing Research ~ Blackwell Publishers
The Salience of Marketing Stimuli: An Incongruity-salience Hypothesis on Co ~ Kluwer Academic Publishers
Stated Choice Methods: Analysis and Applications ~ Jordan J. Louviere - David A. Hensher - Joffre D. Swait Cambridge University Press Jordan J. Louvier...
Consumer Behavior: United States Edition ~ Leon Schiffman - Leslie Lazar Kanuk Prentice Hall Leon Schiffman - Leslie Lazar Kanuk
Emotional Decisions: Trade-off Difficulty and Coping in Consumer Choice (Mo ~ Mary Frances Luce - James R. Bettman - John Payne University of Chicago Press Mary Frances Luce - Ja...
R&D and Licensing: Building Value Through Intellectual Assets ~ Kieran A. Comerford Chandos Publishing (Oxford) Ltd Kieran A. Comerford
Research in Marketing: Spatial Analysis in Marketing - Theory, Methods and ~ Jagdish N. Sheth JAI Press Jagdish N. Sheth
Marketing Research Project Manual ~ Glen R. Jarboe South Western College Publishing Glen R. Jarboe
Consumer Behavior ~ J.Paul Peter McGraw Hill Higher Education J.Paul Peter
Market Research Matters: Tools and Techniques for Aligning Your Business ~ Robert Duboff - Jim Spaeth John Wiley & Sons Robert Duboff - Jim Spaeth
Food Choice and the Consumer ~ D. Marshall Kluwer Academic / Plenum Publishers D. Marshall
How to Get the Most Out of Trade Shows ~ Steve A. Miller McGraw-Hill Contemporary Steve A. Miller
Consumer Price Indices Manual ~ International Labour Office/ ILO/ International La
Profiting from Intellectual Capital: Extracting Value from Innovation (Inte ~ Patrick H. Sullivan John Wiley & Sons Inc Patrick H. Sullivan
Shopping for Identity: The Marketing of Ethnicity ~ Marilyn Halter Random House USA Inc Marilyn Halter
Focus Group Revised: A Strategic Guide to Organizing, Conducting and Analyz ~ Templeton McGraw-Hill Education Templeton
Research Traditions in Marketing (International Series in Quantitative Mark ~ Kluwer Academic Publishers
Implementing Design for Six SIGMA: A Leader's Guide: Getting the Most from ~ Georgette Belair ASQ Quality Press Georgette Belair
The Focused Interview: A Manual of Problems and Procedures ~ Robert K. Merton - Marjorie Fiske - Patricia L. Kendall The Free Press Robert K. Merton - Marjorie F...
Creating Passion Brands: How to Build Emotional Brand Connection with Customers ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
New Service Development: Creating Memorable Experiences ~ Sage Publications, Inc
Marketing to Generation X: Strategies for a New Era ~ Karen Ritchie The Free Press Karen Ritchie
Qualitative Methods for Marketplace Research ~ Shay Sayre Sage Publications, Inc Shay Sayre
The Future of the Electronic Marketplace ~ The MIT Press
Survey Nonresponse (Wiley Series in Probability & Statistics) ~ Robert M. Groves - Donald Dillman - John et al Eltinge John Wiley & Sons Inc Robert M. Groves - Dona...
The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and ~ John Grant John Wiley and Sons Ltd John Grant
Visionary Manufacturing Challenges for 2020 ~ National Research Council National Academy Press National Research Council
Advertising Organizations and Publications: A Resource Guide ~ John Philip Jones Sage Publications, Inc John Philip Jones
Meeting of the Minds: Creating the Market-based Enterprise ~ Vincent P. Barabba Harvard Business School Press Vincent P. Barabba
Eating Cheap ~ Ragnar Benson Paladin Press Ragnar Benson
Marketing Research: Methodological Foundations ~ Churchill and Iacobucci Academic Internet Publishers Incorporated Churchill and Iacobucci
Consumer Behavior: United States Edition ~ Michael R. Solomon Prentice Hall Michael R. Solomon
Marketing Research: The Impact of the Internet ~ Carl McDaniel John Wiley and Sons (WIE) Carl McDaniel
Ebay Performance!: Selling Success With Market Research and Product Sourcing ~ Robin Cowie - Jen Cano Booksurge Llc Robin Cowie - Jen Cano
American Women: Who They Are & How They Live (American Consumer Series) ~ Brenda G. Pitts New Strategist Publications Brenda G. Pitts
The American Marketplace: Demographics And Spending Patterns (American Mark ~ Inc. New Strategist Publications New Strategist Pubns Inc Inc. New Strategist Publications
Questionnaire Design: How to Plan, Structure and Write Survey Material for ~ Ian Brace Kogan Page Ltd Ian Brace
Marketing Issues in Transitional Economics (William Davidson Institute Seri ~ Kluwer Academic Publishers
Creating Ever-cool: A Marketer's Guide to a Kid's Heart ~ Gene Del Vecchio Pelican Publishing Co Gene Del Vecchio
Marketing Research Essentials ~ McDaniel and Gates Academic Internet Publishers Incorporated McDaniel and Gates
Review of Marketing Research: v. 2 (Review of Marketing Research): v. 2 (Re ~ M.E. Sharpe
The Art of Pricing: How to Find the Hidden Profits to Grow Your Business ~ Rafi Mohammed Crown Business Rafi Mohammed
Trillion-dollars Moms: Marketing to a New Generation of Mothers ~ Maria T. Bailey - Bonnie Ulman Kaplan Business Maria T. Bailey - Bonnie Ulman
Marketing Research ~ David A. Aaker - V. Kumar - George S. Day John Wiley & Sons Inc David A. Aaker - V. Kumar - George S...
The Strategy of Desire (Classics in Communication and Mass Culture) (Classi ~ Ernest Dichter Transaction Publishers,U.S. Ernest Dichter
Analysis for Strategic Marketing ~ Vithala R. Rao - Joel H. Steckel Prentice Hall Vithala R. Rao - Joel H. Steckel
Capturing Customer Equity: Moving from Products to Customers ~ David Bejou - Gopalkrishnan R. Iyer Haworth Press Inc.,U.S. David Bejou - Gopalkrishnan R. Iyer
The Power of Exhibit Marketing (Self-Counsel Business) ~ Barry Siskind Self Counsel Press Inc Barry Siskind
Introduction to Online Investment Research (Business Research Solutions Series) ~ Benjamin Group South Western Educational Publishing Benjamin Group
Marketing Research Essentials with SPSS: WITH SPSS ~ McDaniel, Carl Jr. - Roger Gates John Wiley & Sons McDaniel, Carl Jr. - Roger Gates
From Idea to Profit: How to Market Innovative Products and Services ~ Adam Jolly Kogan Page Ltd Adam Jolly
Being the Shopper: Understanding the Buyer's Choice ~ Phil Lempert John Wiley & Sons Inc Phil Lempert
Chasing Cool: Standing Out in Today's Cluttered Marketplace ~ Noah Kerner - Gene Pressman Tantor Media Noah Kerner - Gene Pressman
Super Searchers Cover the World (Super Searchers) ~ M Bates CyberAge Books M Bates
Super Searchers on Madison Avenue: Top Advertising and Marketing Profession ~ Grace Avellana Villamora CyberAge Books Grace Avellana Villamora
Lightning in a Bottle ~ David Minter - Michael Reid Sourcebooks, Inc David Minter - Michael Reid
Brands That Rock: What Business Leaders Can Learn from the World of Rock an ~ Roger Blackwell - Kristina Stephan John Wiley & Sons Inc Roger Blackwell - Kristina Stephan
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy ~ Mary Lou Quinlan John Wiley & Sons Inc Mary Lou Quinlan
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
The New Strategic Brand Management: Creating and Sustaining Brand Equity Lo ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
Latinos, Inc.: The Marketing and Making of a People ~ Arlene M. Davila University of California Press Arlene M. Davila
Wise Up to Teens: Insights into Marketing and Advertising to Teenagers ~ Peter Zollo New Strategist Pubns Inc Peter Zollo
Marketing and Consumer Research in the Public Interest ~ Sage Publications, Inc
Marketing Metrics: 50+ Metrics Every Executive Should Master ~ Paul W. Farris - Neil T. Bendle - Phillip E. Pfeifer - David J. Reibstein Wharton School Publishing ...
Consumer Behaviour ~ John C. Mowen - Michael Minor Pearson US Imports & PHIPEs John C. Mowen - Michael Minor
Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer ~ Pamela N. Danziger Kaplan Business Pamela N. Danziger
Ten Key Customer Insights: Unlocking the Mind of the Market ~ Robert Schieffer South Western College Publishing Robert Schieffer
Doing Critical Management Research (SAGE Series in Management Research) ~ Mats Alvesson - Stanley A. Deetz Sage Publications Ltd Mats Alvesson - Stanley A. Deetz
Motivation Research in Advertising and Marketing ~ George Horsley Smith Greenwood Press George Horsley Smith
The Consumer Trap: Big Business Marketing in American Life (The History of ~ Michael Dawson University of Illinois Press Michael Dawson
Emotion Marketing: The Hallmark Way of Winning Customers for Life ~ Scott Robinette - Claire Brand - Vicki Lenz McGraw-Hill Education Scott Robinette - Claire Brand - V...
Winning Strategies for the New Latin Markets (Financial Times (Prentice Hall)) ~ Fernando Robles - Francoise Simon - Jerry Haar Financial Times/ Prentice Hall Fernando Robles - Fran...
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty ~ Dan Stiff McGraw-Hill Education Dan Stiff
Innovation: The Five Disciplines for Creating What Customers Want ~ Curtis R. Carlson - William W. Wilmot Crown Business Curtis R. Carlson - William W. Wilmot
Collected Papers of Kenneth J Arrow - Individual Choice under Certainty & U ~ Kenneth J. Arrow Harvard U.P. Kenneth J. Arrow
Market Research and Modeling, Progress and Prospects: A Tribute to Paul E. ~ Springer-Verlag New York Inc.
Who Stole My Customer?? Winning Strategies for Creating and Sustaining Cust ~ Harvey Thompson Financial Times/ Prentice Hall Harvey Thompson
Focus: The Future of Your Company Depends on It ~ Al Ries Harperbusiness Essentials Al Ries
Emotional Branding: The New Paradigm for Connecting Brands to People ~ Marc Gobe - Sergio Zyman Allworth P.,U.S. Marc Gobe - Sergio Zyman
Postmodern Consumer Research: The Study of Consumption as Text (Association ~ Elizabeth C. Hirschman - Morris B. Holbrook Sage Publications, Inc Elizabeth C. Hirschman - Morris B...
Third Generation R.& D.: Managing the Link to Corporate Strategy ~ Philip A. Roussel Harvard Business School Press Philip A. Roussel
Using Market Knowledge (1-Off) ~ Rohit Deshpande Sage Publications, Inc Rohit Deshpande
Marketing Research (McGraw-Hill/Irwin Series in Marketing) ~ Jr. Joseph Hair - Robert P Bush - David J Ortinau Irwin Jr. Joseph Hair - Robert P Bush - David J Or...
Children: Consumption, Advertising and Media ~ Copenhagen Business School Press
Why We Shop: Emotional Rewards and Retail Strategies ~ Jim Pooler Greenwood Press Jim Pooler
Power of the Purse, The: How Smart Businesses Are Adapting to the World's M ~ Fara Warner Prentice Hall Fara Warner
The Business of Children's Entertainment (Guilford Communication Series) ~ Norma Odom Pecora Guilford Publications Norma Odom Pecora
Lifestyle Marketing ~ Greco Greenwood Press Greco
Creating Breakthrough Products: Innovation from Product Planning to Program ~ Jonathan Cagan - Craig M. Vogel Financial Times/ Prentice Hall Jonathan Cagan - Craig M. Vogel
Essentials of Marketing Research (The Dryden Press Series in Marketing) ~ William G. Zikmund South Western College Publishing William G. Zikmund
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
SiSoMo: The Future on Screen ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Market Research in Practice: A Guide to the Basics (Market Research in Practice) ~ Paul N. Hague - Nick Hague - Carol-Ann Morgan Kogan Page Ltd Paul N. Hague - Nick Hague - Carol-Ann ...
Scaling Methods ~ Peter Dunn-Rankin - Gerald A. Knezek - Susan Wallace - Shuqiang Zhang Lawrence Erlbaum Associates In...
Retailization: Brand Survival in the Age of Retailer Power ~ Lars Thomassen - Keith Lincoln - Anthony Aconis Kogan Page Ltd Lars Thomassen - Keith Lincoln - Anth...
Boom: Marketing to the Ultimate Power Consumer - The Baby-boomer Woman ~ Mary Brown - Carol Orsborn - Carol Orsborn Ph.D. Amacom Mary Brown - Carol Orsborn - Carol Orsborn P...
The Marketing Game: How the World's Companies Play to Win ~ Eric Schultz Adams Media Corporation Eric Schultz
Qualitative Research Methods in Public Relations and Marketing Communications ~ Christine Daymon - Immy Holloway Routledge Christine Daymon - Immy Holloway
Retailization: Brand Survival in the Age of Retailer Power ~ Lars Thomassen - Keith Lincoln - Anthony Aconis Kogan Page Ltd Lars Thomassen - Keith Lincoln - Anth...
Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Prove ~ Timothy L. Keiningham - Terry G. Vavra - Lerzan Aksoy - Henri Wallard John Wiley & Sons Inc Timothy ...
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy ~ Mary Lou Quinlan John Wiley & Sons Inc Mary Lou Quinlan
Marketing Research: State of the Art Perspectives ~ C. Chakrapani Butterworth-Heinemann Ltd C. Chakrapani
The Power of Survey Design: A User's Guide for Managing Surveys, Interpreti ~ Gluseppe Iarossi World Bank,The,U.S. Gluseppe Iarossi
Economics and Consumer Behavior ~ Angus Deaton - John Muellbauer Cambridge University Press Angus Deaton - John Muellbauer
Latino Boom!: Everything You Need to Know to Grow Your Business in the U.S. ~ Chiqui Cartagena Ballantine Books Chiqui Cartagena
Marketing Research for Managers (The Marketing Series: Professional Development) ~ Sunny Crouch - Matthew Housden Butterworth-Heinemann Sunny Crouch - Matthew Housden
Don't Think Pink ~ A. Learned - L. Johnson Amacom A. Learned - L. Johnson
Marketing Research: Marketing Engineering Applications ~ Gary L. Lilien - Arvind Rangaswamy Prentice Hall Gary L. Lilien - Arvind Rangaswamy
Latino Boom!: Everything You Need to Know to Grow Your Business in the U.S. ~ Chiqui Cartagena Ballantine Books Chiqui Cartagena
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones M.E. Sharpe John Philip Jones
Qualitative Market Research: A Comprehensive Guide ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
Ethnography for Marketers: A Guide to Consumer Immersion ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth ~ Neil McPhee - Roger Terry John Wiley & Sons Inc Neil McPhee - Roger Terry
Sex in Consumer Culture: The Erotic Content of Media and Marketing (Lea's C ~ Lawrence Erlbaum Associates Inc,US
Born to Buy: The Commercialised Child and the New Consumer Culture ~ Juliet B. Schor Simon & Schuster Ltd Juliet B. Schor
Achieving Planned Innovation: A Proven Strategy for Creating Successful New ~ Frank R. Bacon - Thomas W. Butler Simon & Schuster Ltd Frank R. Bacon - Thomas W. Butler
The Market Research Toolbox: A Concise Guide for Beginners ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Managing Scientists: Leadership Strategies in Scientific Research, Second E ~ Alice M. Sapienza John Wiley & Sons Inc Alice M. Sapienza
Why Customers Come Back: How to Attract and Retain Customers for Life ~ Manzie Lawfer Career Press Manzie Lawfer
Creating Competitive Power Markets: The PJM Model ~ Jeremiah D. Lambert Pennwell Publishing Jeremiah D. Lambert
50+ Boomer: Your Key to 76 Million Consumers ~ Donlad L. Potter Gabriel Publications Ltd Donlad L. Potter
Will and Vision: How Latecomers Grow to Dominate Markets ~ Gerard J. Tellis - Peter N. Golder McGraw-Hill Education Gerard J. Tellis - Peter N. Golder
Conjoint Measurement: Methods and Applications ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Implementing Design for Six SIGMA: A Leader's Guide: Getting the Most from ~ Georgette Belair ASQ Quality Press Georgette Belair
Marketing Research Essentials ~ Carl McDaniel - Roger Gates John Wiley & Sons Inc Carl McDaniel - Roger Gates
The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and ~ John Grant John Wiley and Sons Ltd John Grant
Herd: How to Change Mass Behaviour by Harnessing Our True Nature ~ Mark Earls John Wiley and Sons Ltd Mark Earls
The Mom Factor: What Really Drives Where We Shop, Eat, and Play ~ Nora Lee Urban Land Institute,U.S. Nora Lee
How Americans Can Buy American: The Power of Consumer Patriotism ~ Roger Simmermaker Rivercross Publishing Roger Simmermaker
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consume ~ William O. Bearden - Richard G. Netemeyer Sage Publications, Inc William O. Bearden - Richard G. Net...
Total Quality in Research and Development (St Lucie) ~ Gregory McLaughlin St Lucie Press Gregory McLaughlin
Shop Til You Drop: Consumer Behavior and American Culture ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Fundamentals of Marketing Research ~ Scott M. Smith - Gerald S. Albaum Sage Publications, Inc Scott M. Smith - Gerald S. Albaum
Consumer Research: Introspective Essays on the Study of Consumption ~ Morris B. Holbrook Sage Publications, Inc Morris B. Holbrook
Networking With Affluent the Affluent ~ Thomas J. Stanley McGraw-Hill Publishing Co. Thomas J. Stanley
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consume ~ William O. Bearden - Richard G. Netemeyer Sage Publications, Inc William O. Bearden - Richard G. Net...
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Understanding Customers (CIM Student) ~ Chris Rice Butterworth-Heinemann Chris Rice
See Feel Think Do: The Power of Instinct in Business ~ Andy Milligan - Shaun Smith Marshall Cavendish Corporation Andy Milligan - Shaun Smith
Older Americans: A Changing Market (American Generations Series) ~ New Strategist Pubns Inc
Generation X: Americans Born 1965 To 1976 (American Generations Series) ~ New Strategist Pubns Inc
Basic Marketing Research ~ BROWN - CHURCHILL South Western College Publishing BROWN - CHURCHILL
Commitment-led Marketing: The Story of the Conversion Model ~ Jan Hofmeyr - John Rice John Wiley and Sons Ltd Jan Hofmeyr - John Rice
Inside Information: Making Sense of Marketing Data ~ David Smith - Jonathan Fletcher John Wiley and Sons Ltd David Smith - Jonathan Fletcher

1201 - 1241

Psychology of the Consumer and Its Development: An Introduction (Springer S ~ Robert C. Webb Kluwer Academic / Plenum Publishers Robert C. Webb
Selling to a Segmented Market: The Lifestyle Approach ~ Chester A. Swenson McGraw-Hill Contemporary Chester A. Swenson
Basic Marketing Research: Using Microsoft Excel Data Analysis: United State ~ Alvin C. Burns - Ronald F. Bush Prentice Hall Alvin C. Burns - Ronald F. Bush
Marketing Research: Test and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Research in Law and Economics: A Journal of Policy: 22 (Research in Law and ~ JAI Press
Consumer Society Reader ~ SCHOR - HOLT The New Press SCHOR - HOLT
Qualitative Research Methods in Public Relations and Marketing Communications ~ Christine Daymon - Immy Holloway Routledge Christine Daymon - Immy Holloway
Understanding Consumer Choice ~ Gordon R. Foxall Palgrave Macmillan Gordon R. Foxall
Business Inside Out: Capturing Millions of Brand-loyal Gay Consumers ~ Robert Witeck - Wesley Combs Kaplan Business Robert Witeck - Wesley Combs
The Changing Consumer: Markets and Meanings (Studies in Consumption & Markets) ~ Steven Miles - Alison Anderson - Kevin Meethan Routledge Steven Miles - Alison Anderson - Kevin Meet...
Creative Product Design: A Practical Guide to Requirements Capture Management ~ Margaret Bruce - Rachel Cooper - Andrew B. Wootton John Wiley and Sons Ltd Margaret Bruce - Rachel C...
Marketing Research: State of the Art Perspectives ~ C. Chakrapani Butterworth-Heinemann Ltd C. Chakrapani
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
Foundations of Marketing Theory: Toward a General Theory of Marketing ~ Shelby D. Hunt M.E. Sharpe Shelby D. Hunt
Expenditures of Older Americans ~ Rose M. Rubin - Michael L. Nieswiadomy Greenwood Press Rose M. Rubin - Michael L. Nieswiadomy
McGivern:The Practice of Market a_p: An Introduction: An Introduction ~ Yvonne Mcgivern Financial Times/ Prentice Hall Yvonne Mcgivern
Essentials of Marketing Research ~ William G. Zikmund Holt Rinehart & Winston William G. Zikmund
Children: Consumption, Advertising and Media ~ Copenhagen Business School Press
Applying Qualitative Methods to Marketing Management Research ~ Palgrave Macmillan
Marketing Mind Prints ~ Palgrave Macmillan
Marketing Research without SPSS: Online Research Applications: Without SPSS ~ Alvin C Burns Prentice Hall Alvin C Burns
Market Research Best Practice: 30 Visions for the Future ~ ESOMAR John Wiley and Sons Ltd ESOMAR
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thin ~ Randolph J. Trappey - Arch G. Woodside Palgrave Macmillan Randolph J. Trappey - Arch G. Woodside
Elicitation of Preferences ~ Kluwer Academic Publishers
Introduction to Online Competitive Intelligence Research (Business Research ~ Conor Vibert - Benjamin Group South Western Educational Publishing Conor Vibert - Benjamin Group
Introduction to Online Market and Industry Research (Business Research Solu ~ Benjamin Group South Western Educational Publishing Benjamin Group
Targeting the New Professional Woman: How to Market and Sell to Today's 57 ~ Gerry Myers McGraw-Hill Education Gerry Myers
Creative Product Design: A Practical Guide to Requirements Capture Management ~ Margaret Bruce - Rachel Cooper - Andrew B. Wootton John Wiley and Sons Ltd Margaret Bruce - Rachel C...
Market Research Best Practice: 30 Visions for the Future ~ ESOMAR John Wiley and Sons Ltd ESOMAR
New Directions in International Advertising Research (Advances in Internati ~ JAI Press
Mkt Resrch Methodological Foun ~ IACOBUCCI - CHURCHILL South Western College Publishing IACOBUCCI - CHURCHILL
Consumer Behavior: WITH DDB Life Style StudyTM Data Disk ~ Delbert I. Hawkins - David L Mothersbaugh - Roger J. Best McGraw Hill Higher Education Delbert I. Ha...
Marketing Information: A Strategic Guide for Business and Finance Libraries ~ Haworth Press Inc.,U.S.
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
Understanding Statistics and Market Research Data ~ David Mort Europa Publications Ltd David Mort
Marketing Research: An Applied Orientation ~ Naresh K Malhotra - SPSS SPSS Prentice Hall Naresh K Malhotra - SPSS SPSS
The Baby Boom: Americans Born 1946 To 1964 (American Generations Series) ~ Cheryl Russell New Strategist Pubns Inc Cheryl Russell
Qualitative Market Research: Principle & Practice ~ Sage Publications Ltd
Experiment-research Methodology in Marketing: Types and Applications ~ Gordon L. Patzer Greenwood Press Gordon L. Patzer
Foundations of Marketing Theory: Toward a General Theory of Marketing ~ Shelby D. Hunt M.E. Sharpe Shelby D. Hunt
Consumer China 2003 (Consumer China) ~ Euromonitor Euromonitor PLC Euromonitor