Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor)
International Corporate Identity: v. 1
Guia de La Etiqueta Social y Empresarial
Writing PR: A Multimedia Approach
National Director Corporate Public Affairs (National Directory of Corporate Public Affairs)
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Surprising Secrets of Mystery Shoppers: 10 Steps to Quality Service That Keep Customers Coming Back
Culture Incorporated: Museums, Artists, and Corporate Sponsorships
The Essential Legal Guide to Events: A Practical Handbook for Event Professionals and Their Advisors
Public Relations for Marketing Management (Studies in Marketing Management)
Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More!
Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between
Advocating Archives: An Introduction to Public Relations for Archivists
Public Relations Writing: An Issue Driven Behavioral Approach
Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization (Jossey-Bass Management)
Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Publicize Your Business with Impact and Style
Image Marketing: Using Public Perceptions to Attain Business Objectives
Marketing Destinations and Venues for Conferences, Conventions and Business Events: A Convention and Event Perspective (Events Management)
Value-added Public Relations
Complete Publicity Plans (Streetwise)
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