| 1 - 200 |
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| New Product Introduction: A Systems Technology & Process Approach (50-minut ~ J.David Viale Crisp Publications Inc J.David Viale |
| Advergaming and In-Game Advertising: An Approach to the Next Generation of ~ Gerald Marolf VDM Verlag Dr. Mueller e.K. Gerald Marolf |
| Visualizing Project Management ~ Kevin Forsberg - Hal Mooz John Wiley & Sons Inc Kevin Forsberg - Hal Mooz |
| SPECS: The Comprehensive Foodservice Purchasing and Specification Manual ~ Lewis Reed John Wiley & Sons Inc Lewis Reed |
| Managing the Design Factory: A Product Developers Tool Kit ~ Donald G. Reinertsen Simon & Schuster Ltd Donald G. Reinertsen |
| Marketing Management: United States Edition (Marketing Management) ~ Philip Kotler - Kevin Lane Keller Prentice Hall Philip Kotler - Kevin Lane Keller |
| Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds... |
| Resource Allocation in the Public Sector: Values, Priorities and Markets in ~ Colin Fisher Routledge Colin Fisher |
| Commercializing Great Products with Design for Six Sigma ~ Randy C. Perry - David W. Bacon Prentice Hall Randy C. Perry - David W. Bacon |
| Market Driven Enterprise: Product Development, Supply Chains, and Manufactu ~ Amiya Chakravarty - A.B. Freeman John Wiley & Sons Inc Amiya Chakravarty - A.B. Freeman |
| Product Creation: The Heart of the Enterprise from Engineering to E-commerce ~ Philip Francis Free Press Philip Francis |
| Queueing Networks: Customers, Signals and Product Form Solutions (Systems & ~ Xiulu Chao - Masakiyo Miyazawa - Michael Pinedo John Wiley and Sons Ltd Xiulu Chao - Masakiyo Miyaza... |
| From Patent to Profit: Secrets and Strategies for the Successful Inventor ~ Bob Dematteis Square One Publishers Bob Dematteis |
| SPECS: The Comprehensive Foodservice Purchasing and Specification Manual ~ Lewis Reed John Wiley & Sons Inc Lewis Reed |
| The PDMA Handbook of New Product Development ~ Milton D. Rosenau John Wiley & Sons Inc Milton D. Rosenau |
| Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla... |
| Technology Management: Developing and Implementing Effective Licensing Prog ~ Robert C. Megantz John Wiley & Sons Inc Robert C. Megantz |
| Retail Product Management: Buying and Merchandising ~ Rosemary Varley Routledge Rosemary Varley |
| Competing by Design: Creating Value and Market Advantage in New Product Dev ~ John Stark - Craig Erhorn John Wiley & Sons Inc John Stark - Craig Erhorn |
| Contemporary Visual Merchandising and Environmental Design ~ Jay Diamond - Ellen Diamond Prentice Hall Jay Diamond - Ellen Diamond |
| Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management ~ John Wiley & Sons Inc |
| Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts |
| Moment of Truth: Redefining the Marketing Agenda ~ Andreas Bauer - Bjoern Bloching - Kai Howaldt - Alan Mitchell Palgrave Macmillan Andreas Bauer - Bjo... |
| Winning at New Products: Accelerating the Process from Idea to Launch ~ Robert G. Cooper Perseus Books,U.S. Robert G. Cooper |
| Brand Warfare: 10 Rules for Building the Killer Brand ~ David D'Alessandro McGraw-Hill Education David D'Alessandro |
| The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons |
| The Pursuit of New Product Development: The Business Development Process ~ Marc Annacchino Butterworth-Heinemann Marc Annacchino |
| Innovation: Driving Product, Process and Market Change (Mit-Sloan Managemen ~ Jossey Bass Wiley |
| Designing Brand Experiences: Creating Powerful Integrated Brand Solutions ~ Robin Landa Delmar Robin Landa |
| Digital Play: The Interaction of Technology, Culture and Marketing ~ Stephen Kline - Nick Dyer-Witheford - Greig de Peuter McGill-Queen's University Press Stephen Kline ... |
| Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds... |
| Web-Based Analysis for Competitive Intelligence ~ VIBERT South Western Educational Publishing VIBERT |
| Resource Allocation in the Public Sector: Values, Priorities and Markets in ~ Colin Fisher Routledge Colin Fisher |
| Setting the PACE in Product Development: A Guide to Product and Cycle-time ~ Michael E. McGrath Butterworth-Heinemann Michael E. McGrath |
| Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day |
| IdeaWise: How to Transform Your Ideas into Tomorrows Innovations: How to Tr ~ Steve Rivkin - Fraser Seitel John Wiley & Sons Steve Rivkin - Fraser Seitel |
| A Handbook of Intellectual Property Management: Protecting, Developing and ~ Adam Jolly Kogan Page Ltd Adam Jolly |
| Lovemarks: The Saatchi & Saatchi Designers' Edition ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts |
| Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability ~ James Lenskold McGraw-Hill Contemporary James Lenskold |
| What's Your BQ?: Learn How 35 Companies Add customers, Subtract Competitors ~ Sandra Sellani Wbusiness Books Sandra Sellani |
| Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall |
| Introduction to Semiconductor Marketing ~ Alireza Servati - Anthony, R Simon Simon Publications Alireza Servati - Anthony, R Simon |
| Branding a Store: How to Build Successful Retail Brands in a Changing Marke ~ Ko Floor Kogan Page Ltd Ko Floor |
| Winning at New Products: Accelerating the Process from Idea to Launch ~ Robert G. Cooper Perseus Books,U.S. Robert G. Cooper |
| The Inventor's Bible: How to Market and License Your Brilliant Ideas Revised ~ Ronald Docie Ten Speed Press,U.S. Ronald Docie |
| Managing New Technology Development (Engineering & Technology Management) ~ William E. Souder - J.Daniel Sherman McGraw-Hill Education William E. Souder - J.Daniel Sherman |
| Positioning: The Battle for Your Mind ~ Al Ries - Jack Trout McGraw-Hill Education Al Ries - Jack Trout |
| The CRM Project Management Handbook: Building Realistic Expectations and Ma ~ Michael Gentle Kogan Page Ltd Michael Gentle |
| Inventing Small Products for Big Profits, Quickly (Crisp Management Library) ~ Stanley I. Mason Crisp Publications Inc Stanley I. Mason |
| Experience Economy: Work Is Theatre and Every Business a Stage ~ B.Joseph Pine - James H. Gilmore - B. Joseph Pine II Harvard Business School Press B.Joseph Pine - J... |
| Ice Cream and Frozen Desserts: A Professional Guide to Production and Marketing ~ M. Stogo John Wiley & Sons Inc M. Stogo |
| Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts |
| Market Oriented Product Innovation: A Key to Survival in the Third Millennium ~ Knut Holt Kluwer Academic Publishers Knut Holt |
| Customer-centered Product Development: Creating Successful Products Through ~ Ivy F. Hooks - Kristin A. Farry Amacom Ivy F. Hooks - Kristin A. Farry |
| New Product Development: Managing and Forecasting for Strategic Success (Po ~ Robert J. Thomas John Wiley & Sons Robert J. Thomas |
| Marketing Finance: Turning Marketing Strategies into Shareholder Value ~ Keith Ward Butterworth-Heinemann Keith Ward |
| Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu |
| New Product Forecasting: An Applied Approach ~ Kenneth B. Kahn M.E. Sharpe Kenneth B. Kahn |
| New Product Forecasting: An Applied Perspective ~ Kenneth B. Kahn M.E. Sharpe Kenneth B. Kahn |
| Launch It!: How to Turn Good Ideas Into Great Products That Sell ~ Molly Miller-Davidson - Joanne Stone-Geier - Michael B. Levinson HarperCollins Publishers Molly Mill... |
| Basics of Supply Chain Management (St Lucie Press Series on Resource Management) ~ James E. Hill - Lawrence D Fredendall St Lucie Press James E. Hill - Lawrence D Fredendall |
| New Product Success Stories: Lessons from Leading Innovators (New Direction ~ Robert J. Thomas John Wiley & Sons Robert J. Thomas |
| IdeaWise: How to Transform Your Ideas into Tomorrows Innovations: How to Tr ~ Steve Rivkin - Fraser Seitel John Wiley & Sons Steve Rivkin - Fraser Seitel |
| A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st ~ Scott Bedbury - Stephen Fenichell Penguin Books Scott Bedbury - Stephen Fenichell |
| Wine Marketing and Sales: Success Strategies for a Saturated Market ~ Liz Thach; Janeen Olsen; Paul Wagner Wine Appreciation Guild Liz Thach; Janeen Olsen; Paul Wagner |
| Complete Idiot's GuideÂ(R) to Cashing in On Your Inventions, The (Complete ~ Richard C. Levy Imprint Unknown Richard C. Levy |
| Product Development for the Service Sector: Lessons from Market Leaders ~ Robert G. Cooper - Scott Edgett Perseus Books,U.S. Robert G. Cooper - Scott Edgett |
| Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Brea ~ John Foley - Julie Kendrick Pfeiffer Wiley John Foley - Julie Kendrick |
| Competing by Design: Creating Value and Market Advantage in New Product Dev ~ John Stark - Craig Erhorn John Wiley & Sons Inc John Stark - Craig Erhorn |
| Strategy and Tactics of Pricing, The: A Guide to Profitable Decision Making ~ Thomas Nagle - Reed Holden Prentice Hall Thomas Nagle - Reed Holden |
| Positioning: The Battle for Your Mind ~ Al Ries - Jack Trout McGraw-Hill Education Al Ries - Jack Trout |
| Marketing Management ~ Pierre-Louis Dubois - Alain Jolibert - H. Muhlbacher Palgrave Macmillan Pierre-Louis Dubois - Alain ... |
| Turn Your Idea or Invention into Millions ~ Don Kracke Allworth Press,U.S. Don Kracke |
| Brand Asset Management: Driving Profitable Growth Through Your Brands (Joss ~ Scott M. Davis Jossey Bass Wiley Scott M. Davis |
| Watches Tell More Than Time: Product Design, Information and the Quest for ~ Del Coates McGraw-Hill Publishing Co. Del Coates |
| The Philosophy of Branding: Great Philosophers Think Brands ~ Thom Braun Kogan Page Ltd Thom Braun |
| Ideaspotting: How to Find Your Next Great Idea ~ Sam Harrison How Design Books,US Sam Harrison |
| Strategic Brand Management: Building, Measuring, and Managing Brand Equity ~ Kevin Lane Keller Prentice Hall Kevin Lane Keller |
| Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time ~ Matt Haig Kogan Page Ltd Matt Haig |
| Primal Branding: Create Zealots for Your Brand, Your Company and Your Future ~ Patrick Hanlon Simon & Schuster Ltd Patrick Hanlon |
| High-Tech Marketing Companion, The: Expert Advice on Marketing to Macintosh ~ Dee Kiamy - The Editors of Apple Directions Addison Wesley Dee Kiamy - The Editors of Apple Directio... |
| Spark: Be More Innovative Through Co-creation ~ John Winsor Kaplan Business John Winsor |
| Wordcraft: The Art of Turning Little Words Into Big Business ~ Alex Frankel Crown Publishers Alex Frankel |
| Software Product Management: Managing Software Development from Idea to Pro ~ Dan Condon Aspatore Books,US Dan Condon |
| Rolling Out New Products Across International Markets: Causes of Delays ~ George Chryssochoidis Palgrave Macmillan George Chryssochoidis |
| Eat ME: Successful, Seductive Food Packaging Design ~ Ben Hargreaves RotoVision Ben Hargreaves |
| Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla... |
| Product Leadership: Creating and Launching Superior New Products ~ Robert G. Cooper Perseus Books,U.S. Robert G. Cooper |
| Managing Customer Value: Essentials of Product Quality, Customer Service an ~ Bill Dodds Univ.P.of America Bill Dodds |
| Framework for Marketing Management ~ Philip Kotler - Kevin Lane Keller Prentice Hall Philip Kotler - Kevin Lane Keller |
| Primal Branding: Create Zealots for Your Brand, Your Company and Your Future ~ Patrick Hanlon Simon & Schuster Ltd Patrick Hanlon |
| The Food Industry Wars: Marketing Triumphs and Blunders ~ Ronald D. Michman - Edward M. Mazze Greenwood Press Ronald D. Michman - Edward M. Mazze |
| Enterprise Marketing Management: The New Science of Marketing ~ D. Sutton - Tom Klein John Wiley & Sons Inc D. Sutton - Tom Klein |
| Retail Product Management ~ Rosemary Varley Routledge Rosemary Varley |
| Resource Allocation in the Public Sector: Values, Priorities and Markets in ~ Colin Fisher Routledge Colin Fisher |
| Moment of Truth: Redefining the Marketing Agenda ~ Andreas Bauer - Bjoern Bloching - Kai Howaldt - Alan Mitchell Palgrave Macmillan Andreas Bauer - Bjo... |
| Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu |
| Creativity in Product Innovation ~ Jacob Goldenberg - David Mazursky Cambridge University Press Jacob Goldenberg - David Mazursky |
| Wine Marketing and Sales: Success Strategies for a Saturated Market ~ Liz Thach; Janeen Olsen; Paul Wagner Wine Appreciation Guild Liz Thach; Janeen Olsen; Paul Wagner |
| Knowledge in Action: Bata System of Management ~ IOS Press,US |
| The Pursuit of New Product Development: The Business Development Process ~ Marc Annacchino Butterworth-Heinemann Marc Annacchino |
| Fashion Sales Promotion: The Selling Behind the Selling ~ Pamela M Phillips Prentice Hall Pamela M Phillips |
| If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: Th ~ Peter Cheverton Kogan Page Ltd Peter Cheverton |
| Ice Cream and Frozen Desserts: A Professional Guide to Production and Marketing ~ M. Stogo John Wiley & Sons Inc M. Stogo |
| From Patent to Profit: Secrets & Strategies for the Successful Inventor ~ Bob Dematteis Perigee Books Bob Dematteis |
| New Product Success Stories: Lessons from Leading Innovators (New Direction ~ Robert J. Thomas John Wiley & Sons Robert J. Thomas |
| Spark: Be More Innovative Through Co-creation ~ John Winsor Kaplan Business John Winsor |
| From Kitchen to Market: Selling Your Gourmet Food Specialty (From Kitchen t ~ Stephen F. Hall Dearborn Trade,U.S. Stephen F. Hall |
| The Brand Mindset: Five Essential Strategies for Building Brand Advantage T ~ Duane E. Knapp McGraw-Hill Education Duane E. Knapp |
| Turn Your Idea or Invention into Millions ~ Don Kracke Allworth Press,U.S. Don Kracke |
| Food Product Development: Maximizing Success ~ CRC Press Inc |
| New Product Forecasting: An Applied Perspective ~ Kenneth B. Kahn M.E. Sharpe Kenneth B. Kahn |
| Building a Great Brand: The Over-arching Issues You Need to Know (Executive ~ Thomas Nightingale Aspatore Books,US Thomas Nightingale |
| Global Product: Strategy, Product Lifecycle Management and the Billion Cust ~ John Stark Springer-Verlag London Ltd John Stark |
| What's Your BQ?: Learn How 35 Companies Add customers, Subtract Competitors ~ Sandra Sellani Wbusiness Books Sandra Sellani |
| Innovation on Demand: New Product Development Using TRIZ ~ Victor Fey - Eugene I. Rivin Cambridge University Press Victor Fey - Eugene I. Rivin |
| Defending the Brand ~ T.J. Franklin Barricade Books Inc.,U.S. T.J. Franklin |
| If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: Th ~ Peter Cheverton Kogan Page Ltd Peter Cheverton |
| Ideaspotting: How to Find Your Next Great Idea ~ Sam Harrison How Design Books,US Sam Harrison |
| Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes ~ Pamela N. Danziger Kaplan Business Pamela N. Danziger |
| Building a Great Brand: The Over-arching Issues You Need to Know (Executive ~ Thomas Nightingale Aspatore Books,US Thomas Nightingale |
| Strategy and Management of Industrial Brands: Business to Business - Produc ~ Philippe Malaval Kluwer Academic Publishers Philippe Malaval |
| Managing New Technology Development (Engineering & Technology Management) ~ William E. Souder - J.Daniel Sherman McGraw-Hill Education William E. Souder - J.Daniel Sherman |
| Advergaming and In-Game Advertising: An Approach to the Next Generation of ~ Gerald Marolf VDM Verlag Dr. Mueller e.K. Gerald Marolf |
| Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu |
| Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall |
| Introduction to Semiconductor Marketing ~ Alireza Servati - Anthony, R Simon Simon Publications Alireza Servati - Anthony, R Simon |
| Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea ~ Bill Schley - Carl Nichols Portfolio Bill Schley - Carl Nichols |
| Winning the Profit Game: Smarter Pricing, Smarter Branding ~ Robert G. Docters - Michael R. Reopel - Jeanne-Mey Sun - Stephen M. Tanny McGraw-Hill Publishing Co.... |
| How to Create Profitable New Products: From Mission to Market ~ George Gruenwald NTC Publishing Group,U.S. George Gruenwald |
| What Motivates Fairness in Organizations? (Research in Social Issues in Man ~ Information Age Publishing |
| Market Driven Enterprise: Product Development, Supply Chains, and Manufactu ~ Amiya Chakravarty - A.B. Freeman John Wiley & Sons Inc Amiya Chakravarty - A.B. Freeman |
| Product Leadership: Pathways to Profitable Innovation ~ Robert G. Cooper Basic Books Inc.,U.S. Robert G. Cooper |
| Electro ~ Institute of Electrical and Electronics Engineers I.E.E.E.Press Institute of Electrical and Electron... |
| Creating Passion Brands: How to Build Emotional Brand Connection with Customers ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day |
| Product Planning Essentials ~ Kenneth B. Kahn Sage Publications, Inc Kenneth B. Kahn |
| Enterprise Marketing Management: The New Science of Marketing ~ D. Sutton - Tom Klein John Wiley & Sons Inc D. Sutton - Tom Klein |
| The Philosophy of Branding: Great Philosophers Think Brands ~ Thom Braun Kogan Page Ltd Thom Braun |
| Sunk Costs and Market Structure: Price Competition Advertising and the Evol ~ John Sutton The MIT Press John Sutton |
| Defending the Brand ~ T.J. Franklin Barricade Books Inc.,U.S. T.J. Franklin |
| Food and Beverage Control ~ Douglas C. Keister Prentice Hall Douglas C. Keister |
| Market Oriented Product Innovation: A Key to Survival in the Third Millennium ~ Knut Holt Kluwer Academic Publishers Knut Holt |
| Setting the PACE in Product Development: A Guide to Product and Cycle-time ~ Michael E. McGrath Butterworth-Heinemann Michael E. McGrath |
| The Brand Glossary ~ Interbrand Group Palgrave Macmillan Interbrand Group |
| Managing the Design Factory: A Product Developers Tool Kit ~ Donald G. Reinertsen Simon & Schuster Ltd Donald G. Reinertsen |
| Product Strategy for High Technology Companies ~ Michael E. McGrath McGraw-Hill Education Michael E. McGrath |
| Branding a Store: How to Build Successful Retail Brands in a Changing Marke ~ Ko Floor Kogan Page Ltd Ko Floor |
| The Product Manager's Handbook: The Complete Product Management Resource ~ Linda Gorchels McGraw-Hill Contemporary Linda Gorchels |
| The Making of a Name: The Inside Story of the Brands We Buy ~ Steve Rivkin - Fraser Sutherland - Jack Trout Oxford University Press Inc, USA Steve Rivkin - Fraser... |
| Briefs for Building Better Brands: Tips, Parables and Insights for Market L ~ Allan Gorman Brandspa Allan Gorman |
| The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons |
| The Handbook of Brand Management: International Management Series (The Econ ~ David Arnold Perseus Books,U.S. David Arnold |
| Sunk Costs and Market Structure: Price Competition Advertising and the Evol ~ John Sutton The MIT Press John Sutton |
| Priceless: Turning Ordinary Products into Extraordinary Experiences ~ Diana LaSalle - Terry A. Britton Harvard Business School Press Diana LaSalle - Terry A. Britton |
| Marketing Today's Fashion ~ Carol Mueller - Eleanor Lewitt Smiley Prentice Hall Carol Mueller - Eleanor Lewitt Smiley |
| Brain Tattoos: Creating Unique Brands That Stick in Your Customers Minds ~ K. Post Amacom K. Post |
| From Brand Vision to Brand Evaluation: The strategic process of growing and ~ Leslie de Chernatony Butterworth-Heinemann Leslie de Chernatony |
| The Brand Mindset: Five Essential Strategies for Building Brand Advantage T ~ Duane E. Knapp McGraw-Hill Education Duane E. Knapp |
| Marketing Management and Strategy: Marketing Engineering Applications ~ Gary L. Lilien - Arvind Rangaswamy Prentice Hall Gary L. Lilien - Arvind Rangaswamy |
| Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Brea ~ John Foley - Julie Kendrick Pfeiffer Wiley John Foley - Julie Kendrick |
| The Inventor's Bible: How to Market and License Your Brilliant Ideas Revised ~ Ronald Docie Ten Speed Press,U.S. Ronald Docie |
| Fundamental Success Factors for Online Shopthe Consumer Perspectives- Marke ~ Ralf Hossdorf VDM Verlag Dr. Mueller e.K. Ralf Hossdorf |
| New Product Development: Managing and Forecasting for Strategic Success (Po ~ Robert J. Thomas John Wiley & Sons Robert J. Thomas |
| From Kitchen to Market: Selling Your Gourmet Food Specialty (From Kitchen t ~ Stephen F. Hall Dearborn Trade,U.S. Stephen F. Hall |
| Design of Things to Come, The: How Ordinary People Create Extraordinary Products ~ Craig M. Vogel - Jonathan Cagan - Peter Boatwright Wharton School Publishing Craig M. Vogel - Jonath... |
| Fundamental Success Factors for Online Shopthe Consumer Perspectives- Marke ~ Ralf Hossdorf VDM Verlag Dr. Mueller e.K. Ralf Hossdorf |
| Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future ~ Patrick Hanlon Tantor Media Patrick Hanlon |
| Web-Based Analysis for Competitive Intelligence ~ VIBERT South Western Educational Publishing VIBERT |
| Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage ~ John T. (Tom) Mentzer Sage Publications, Inc John T. (Tom) Mentzer |
| The Product Manager's Fieldguide: Practical Tools, Exercises and Resources ~ Linda Gorchels McGraw-Hill Contemporary Linda Gorchels |
| Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts |
| Encyclopedia of Consumer Brands: Durable Goods v. 3 (Encyclopedia of Consum ~ St James Press |
| The Invisible Grail: How Brands Can Use Words to Engage with Audiences ~ John Simmons Cyan Books John Simmons |
| Resource Allocation in the Public Sector: Values, Priorities and Markets in ~ Colin Fisher Routledge Colin Fisher |
| Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability ~ James Lenskold McGraw-Hill Contemporary James Lenskold |
| Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time ~ Matt Haig Kogan Page Ltd Matt Haig |
| Project Management in New Product Development ~ Bruce T. Barkley McGraw-Hill Publishing Co. Bruce T. Barkley |
| Digital Play: The Interaction of Technology, Culture and Marketing ~ Stephen Kline - Nick Dyer-Witheford - Greig de Peuter McGill-Queen's University Press Stephen Kline ... |
| Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management ~ John Wiley & Sons Inc |
| 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp ~ Tom Feltenstein McGraw Hill Higher Education Tom Feltenstein |
| Eat ME: Successful, Seductive Food Packaging Design ~ Ben Hargreaves RotoVision Ben Hargreaves |
| Bringing Your Product to Market... In Less Than a Year: Fast-track Approach ~ Don Debelak John Wiley & Sons Inc Don Debelak |
| Knowledge in Action: Bata System of Management ~ IOS Press,US |
| The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury ~ Radha Chadha - Paul Husband Nicholas Brealey International Radha Chadha - Paul Husband |
| Experience Economy: Work Is Theatre and Every Business a Stage ~ B.Joseph Pine - James H. Gilmore - B. Joseph Pine II Harvard Business School Press B.Joseph Pine - J... |
| Mass Affluence: Seven New Rules of Marketing to Today's Consumer ~ Paul Nunes - Brian Johnson Harvard Business School Press Paul Nunes - Brian Johnson |
| Sales and Marketing the Six Sigma Way ~ Michael Webb Kaplan Business Michael Webb |
| Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds ~ David Taylor John Wiley and Sons Ltd David Taylor |
| New Product Forecasting: An Applied Approach ~ Kenneth B. Kahn M.E. Sharpe Kenneth B. Kahn |
| Global Product: Strategy, Product Lifecycle Management and the Billion Cust ~ John Stark Springer-Verlag London Ltd John Stark |
| Priceless: Turning Ordinary Products into Extraordinary Experiences ~ Diana LaSalle - Terry A. Britton Harvard Business School Press Diana LaSalle - Terry A. Britton |
| Brand Management with Brand Metrics ~ Ronald G. Strauss - William Neal Texere Publishing,US Ronald G. Strauss - William Neal |
| Software Product Management: Managing Software Development from Idea to Pro ~ Dan Condon Aspatore Books,US Dan Condon |
| Complete Idiot's GuideÂ(R) to Cashing in On Your Inventions, The (Complete ~ Richard C. Levy Imprint Unknown Richard C. Levy |
| The Big Idea: How Business Innovators Get Great Ideas to Market ~ Steven D. Strauss Kaplan Business Steven D. Strauss |
| Strategy and Management of Industrial Brands: Business to Business - Produc ~ Philippe Malaval Kluwer Academic Publishers Philippe Malaval |
| Advanced Brand Management: From Vision to Valuation ~ Paul Temporal - T John Wiley & Sons (Asia) Pte Ltd Paul Temporal - T |
| Brandscendence: Three Essential Elements of Enduring Brands ~ Kevin A. Clark Kaplan Business Kevin A. Clark |
| Creativity in Product Innovation ~ Jacob Goldenberg - David Mazursky Cambridge University Press Jacob Goldenberg - David Mazursky |
| What Motivates Fairness in Organizations? (Research in Social Issues in Man ~ Information Age Publishing |
