| 1 - 200 |
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| Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.)) ~ Gale Group |
| Developing and Branding the Fashion Merchandising Portfolio ~ Janace Bubonia-Clarke - Phyllis Borcherding Fairchild Books Janace Bubonia-Clarke - Phyllis Borcherd... |
| Designing Online Identities: Successful Graphic Strategies for Brands on the Web ~ Clay Andres Rockport Publishers Inc Clay Andres |
| Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out ~ Tim Williams Copy Workshop Tim Williams |
| Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guid ~ Plunkett Research Ltd Plunkett Research, Ltd. Plunkett Research Ltd |
| The Behavioral Economics of Brand Choice ~ Gordon R. Foxall - Jorge M. Olivera-Castro - Teresa C. Schrezenmaier - Victoria K. James Palgrave Ma... |
| Strategic Brand Management: Building, Measuring, and Managing Brand Equality ~ Kevin Keller Prentice Hall Kevin Keller |
| How to Market, Establish a Brand, and Sell Professional Services ~ Alan Weiss Kennedy Information Alan Weiss |
| Become the Brand of Choice: How to Earn Millions Through Relationship Marketing ~ Jason Hartman Access Publishers Network Jason Hartman |
| Mercedes Benz Brand Places: Architecture and Interior Design ~ Christian Marquart AVEdition,Germany Christian Marquart |
| Managing Brand Equity: Capitalizing on the Value of a Brand Name ~ David A. Aaker Jossey Bass Wiley David A. Aaker |
| Branded Nation: Our Love Affair with Luxury ~ James B. Twitchell Simon & Schuster James B. Twitchell |
| Leveraging the Corporate Brand ~ James R. Gregory - Jack G. Wiechmann McGraw-Hill Contemporary James R. Gregory - Jack G. Wiechmann |
| The 360 Degree Brand in Asia: Creating More Effective Marketing Communications ~ Mark Blair - Richard Armstrong - Mike Murphy John Wiley & Sons (Asia) Pte Ltd Mark Blair - Richard A... |
| Co-Branding - La Ciencia de La Alianza ~ Tom Blackett - Bob Boad Prentice Hall Tom Blackett - Bob Boad |
| Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand ~ Corey Peck - Mark Paich - Jason J. Valant Taylor & Francis Ltd Corey Peck - Mark Paich - Jason J. Va... |
| Superbrands: An Insight into Britain's Strongest Brands ~ Superbrands Ltd |
| BrandinG: Logos and Marks (Design) ~ ICO |
| Concepting: Creating Successful Brands in a Communication-oriented Era ~ Jan Rijkenberg NTC Publications Jan Rijkenberg |
| Fame and Fortune: How Successful Companies Build Winning Reputations (Finan ~ Charles J. Fombrun - Cees B.M. van Riel Financial Times/ Prentice Hall Charles J. Fombrun - Cees B.M... |
| Brand Planning for the Pharmaceutical Industry ~ Nigel MacLennan Gower Publishing Ltd Nigel MacLennan |
| The Masterbrand Mandate: The Management Strategy That Unifies Companies and ~ Lynn B. Upshaw - Earl L. Taylor John Wiley & Sons Lynn B. Upshaw - Earl L. Taylor |
| Communities Dominate Brands: Business and Marketing Challenges for the 21st ~ Tomi Ahonen - Alan Moore Futuretext Tomi Ahonen - Alan Moore |
| The Employer Brand (R): Bringing the Best of Brand Management to People at Work ~ Simon Barrow - Richard Mosley John Wiley and Sons Ltd Simon Barrow - Richard Mosley |
| What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands ~ Ryan Mathews - Watts Wacker Financial Times/ Prentice Hall Ryan Mathews - Watts Wacker |
| 4D Branding: Cracking the Corporate Code of the Network Economy ~ Thomas Gad Financial Times/ Prentice Hall Thomas Gad |
| Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling |
| The Infinite Asset: Managing Brands to Build New Value ~ Sam Hill - Chris Lederer Harvard Business School Press Sam Hill - Chris Lederer |
| Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley |
| Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter ~ Joseph Jaffe John Wiley & Sons Inc Joseph Jaffe |
| Competing on Value : Bridging the gap between brand and customer value: Bri ~ Simon.Dr. Knox - Stan Maklan Financial Times/ Prentice Hall Simon.Dr. Knox - Stan Maklan |
| Asian Brand Strategy: How Asia Builds Strong Brands ~ Martin Roll Palgrave Macmillan Martin Roll |
| Technobrands: How to Create and Use Brand Identity to Market, Advertise and ~ Chuck Pettis Amacom Chuck Pettis |
| Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategies ~ Giles David Moss Pharmaceutical Products Press Giles David Moss |
| Competitive Identity: The New Brand Management for Nations, Cities and Regions ~ Simon Anholt Palgrave Macmillan Simon Anholt |
| Reconnecting With Customers: Building Brands and Profits in the Relationship Age ~ Jack Myers Spurge Ink! Jack Myers |
| Making Meaning: How Successful Businesses Deliver Meaningful Customer Exper ~ Steve Diller - Nathan Shedroff - Darrel Rhea New Riders Steve Diller - Nathan Shedroff - Darrel Rhea... |
| Power Brands: Measuring, Making and Managing Brand Success ~ H. Riesenbeck - Jesko Perrey Wiley-VCH H. Riesenbeck - Jesko Perrey |
| Architecture as Brand Communication: Dynaform + Cube ~ Birkhauser Verlag AG |
| Competing for Choice: Developing Winning Brand Strategies ~ Lars Finskud Vola Press Ltd Lars Finskud |
| Multicultural Marketing in America 2007: The Directory of Agencies, Media a ~ Adweek Directories |
| Superbrands: An Insight into Britain's Stongest Brands ~ Superbrands Ltd |
| Private Label Strategy: How to Meet the Store Brand Challenge ~ Nirmalya Kumar - Jan-Benedict E. M. Steenkamp Harvard Business School Press Nirmalya Kumar - Jan-Ben... |
| Branded and on Display ~ Daniel Thomas Cook Krannert Art Museum,US Daniel Thomas Cook |
| Branding TV: Principles and Practices ~ Walter McDowell - Alan Batten Focal Press Walter McDowell - Alan Batten |
| The Origin of Brands: Discover the Natural Laws of Product Innovation and B ~ Al Ries - Laura Ries HarperBusiness,U.S. Al Ries - Laura Ries |
| BrandinG: Logos and Marks (Design) ~ ICO |
| Vault Career Guide to Marketing & Brand Management ~ Jennifer Goodman - Gabrielle Dudnyk - John Phillips Vault.com Jennifer Goodman - Gabrielle Dudnyk - ... |
| Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla... |
| Pkg Adv Integ Brand Pro Stdt ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn |
| Branding: From Brief to Finished Solution ~ Mono Design RotoVision Mono Design |
| Brandstand: Strategies for Retail Brand Building ~ Arthur A. Winters - Peggy Fincher Winters HarperCollins Design International Arthur A. Winters - Peg... |
| Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Amacom Richard D. Czerniawski - Michael W. Maloney |
| How Brands Become Icons: The Principles of Cultural Branding ~ Douglas Holt Harvard Business School Press Douglas Holt |
| Brands and Their Companies 29th Ed 3 Vol Set (Brands & Their Companies (2 vol.)) ~ Thomson Gale |
| Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Hudson House Publishing Richard D. Czerniawski - Michael... |
| America's Stupidest Business Decisions ~ Bill Adler - Julie Houghton William Morrow Bill Adler - Julie Houghton |
| Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets ~ Frank Delano Amacom Frank Delano |
| A Branded World: Adventures in Public Relations and the Creation of Superbrands ~ M. Levine John Wiley & Sons Inc M. Levine |
| Branding in China ~ China Knowledge Press Pte Ltd China Knowledge Press China Knowledge Press Pte Ltd |
| The Corporate Brand ~ Nicholas Ind New York University Press Nicholas Ind |
| Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling |
| Hi-tech Hi-touch Branding: Creating Brand Power in the Age of Technology ~ Paul Temporal - K.C. Lee John Wiley & Sons (Asia) Pte Ltd Paul Temporal - K.C. Lee |
| WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler |
| Eating the Big Fish: How 'Challenger Brands' Can Compete Against Brand Lead ~ Adam Morgan John Wiley & Sons Inc Adam Morgan |
| Brand Culture ~ Routledge |
| The Expressive Organization: Linking Identity, Reputation and the Corporate ~ Oxford University Press |
| Brand Culture ~ Routledge |
| Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management ~ John Wiley & Sons Inc |
| Passion Branding: Harnessing the Power of Emotion to Build Strong Brands ~ Neill Duffy - Jo Hooper John Wiley and Sons Ltd Neill Duffy - Jo Hooper |
| Brandsimple: How the Best Brands Keep It Simple and Succeed ~ Allen P. Adamson Palgrave Macmillan Allen P. Adamson |
| Branded Nation: Our Love Affair with Luxury ~ James Twitchell Simon & Schuster Ltd James Twitchell |
| Marketing Aesthetics: The Strategic Management of Branding, Identity and Image ~ Bernd H. Schmitt - Alex Simonson Simon & Schuster Bernd H. Schmitt - Alex Simonson |
| Brands: The Logos of the Global Economy (International Library of Sociology) ~ C. Lury Routledge C. Lury |
| Tourism Marketing for Cities and Towns: Using Branding and Events to Attrac ~ Bonita Kolb Butterworth-Heinemann Bonita Kolb |
| Brand Warriors China ~ Fiona Gilmore - Serge Dumont Profile Business Fiona Gilmore - Serge Dumont |
| Winning E-Brand Strategies: Developing Your Online Business Profitability ~ Martin Brighty - Dean Markham Spiro Press Martin Brighty - Dean Markham |
| Strategic Brand Communication Campaigns ~ Don E. Schultz - Dennis G. Martin - Beth E. Barnes McGraw-Hill Contemporary Don E. Schultz - Dennis ... |
| The Breakaway Brand: How Great Brands Stand Out ~ Francis Kelly - Barry Silverstein McGraw-Hill Publishing Co. Francis Kelly - Barry Silverstein |
| Brand Management: A Theoretical and Practical Approach ~ Rik Riezebos Financial Times/ Prentice Hall Rik Riezebos |
| Branding@the Digital Age ~ Herbert M. Meyers - Richard Gerstman Palgrave Macmillan Herbert M. Meyers - Richard Gerstman |
| Consumer Superbrands: Insight into 100 of Britain's Strongest Brands v. 4 ( ~ Marcel Knobil Superbrands Ltd Marcel Knobil |
| Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts |
| It's Not About Size: Bigger Brands for Smaller Businesses (Virgin Business ~ Paul Dickinson Virgin Books Paul Dickinson |
| Moment of Truth: Redefining the Marketing Agenda ~ Andreas Bauer - Bjoern Bloching - Kai Howaldt - Alan Mitchell Palgrave Macmillan Andreas Bauer - Bjo... |
| Brand Spirit: How Cause Related Marketing Builds Brands ~ Hamish Pringle - Marjorie Thompson John Wiley and Sons Ltd Hamish Pringle - Marjorie Thompson |
| Brand America: The Mother of All Brands (Great Brand Stories) ~ Simon Anholt - Jeremy Hildreth Cyan Books Simon Anholt - Jeremy Hildreth |
| The Psychology Behind Trademark Infringement and Counterfeiting ~ Judith L. Zaichkowsky Lawrence Erlbaum Associates Inc,US Judith L. Zaichkowsky |
| The Future of Brands: 25 Visions of the Future of Branding (Macmillan Business) ~ Palgrave Macmillan |
| Brand Vision: How to Energize Your Team to Drive Business Growth ~ David Taylor John Wiley and Sons Ltd David Taylor |
| Brand Warfare: 10 Rules for Building the Killer Brand ~ David D'Alessandro McGraw-Hill Education David D'Alessandro |
| Buzz: Harness the Principles of Influence and Create Demand (Brandweek) ~ M. Salzman - Ira Matathia - Ann O'Reilly John Wiley & Sons Inc M. Salzman - Ira Matathia - Ann O'Rei... |
| Designers on Design: Joel Desgrippes and Marc Gobe on Emotional Brand Experience ~ Anne Hellman-White - Desgrippes Gobe Rockport Publishers Inc Anne Hellman-White - Desgrippes Gobe |
| Apex Hides the Hurt (Thorndike Core) ~ Colson Whitehead Thorndike Press Colson Whitehead |
| Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw |
| The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons |
| Corporate Identity Design ~ Veronica Napoles John Wiley & Sons Inc Veronica Napoles |
| Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sigh ~ Martin Lindstrom Kogan Page Ltd Martin Lindstrom |
| Destination Branding: Creating the unique destination proposition: Creating ~ Nigel Morgan - Annette Pritchard - Roger Pride Butterworth-Heinemann Nigel Morgan - Annette Pritchar... |
| The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud |
| Fashion Brands: Branding Style from Armani to Zara ~ Mark Tungate Kogan Page Ltd Mark Tungate |
| Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott |
| Marketing Plan: A Handbook ~ Marian Burk Wood Prentice Hall Marian Burk Wood |
| Designing Brand Experiences: Creating Powerful Integrated Brand Solutions ~ Robin Landa Delmar Robin Landa |
| A Master Class in Brand Planning: The Timeless Works of Stephen King ~ John Wiley and Sons Ltd |
| Culture and Consumption: Markets, Meaning, and Brand Management: v. 2 ~ Grant McCracken Indiana University Press Grant McCracken |
| Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, ~ David Taylor Capstone Publishing Ltd David Taylor |
| Branding: The Power of Market Identity ~ David E. Carter HarperCollins Design International David E. Carter |
| What Clients Love ~ Harry Beckwith Little, Brown & Company Harry Beckwith |
| U R a Brand!: How Smart People Brand Themselves for Business Success ~ Catherine Kaputa Davies-Black Publishing,U.S. Catherine Kaputa |
| Inside Her Pretty Little Head: Branding and Marketing to Women ~ Jane Cunningham & Philippa Roberts Cyan Books Jane Cunningham & Philippa Roberts |
| Branding: A Practical Guide to Planning Your Strategy (Marketing in Action) ~ Geoffrey Randall Kogan Page Ltd Geoffrey Randall |
| Marketing Revolution: The Radical New Approach to Transforming the Business ~ Paul Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Kogan Page Ltd Paul Gamble - Alan Tapp - A... |
| Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day |
| Branded Entertainment: Product Placement and Brand Strategy in the Entertai ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu |
| I Know That Name!: Canada's Best Known Brand Names from Elizabeth Arden to ~ M. Kearney - Randy Ray Dundurn Group Ltd ,Canada M. Kearney - Randy Ray |
| Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Commu ~ Roger Haywood Kogan Page Ltd Roger Haywood |
| Marketing Revolution: The Radical New Approach to Transforming the Business ~ Paul R. Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Kogan Page Ltd Paul R. Gamble - Alan Ta... |
| Becoming a Category of One: How Extraordinary Companies Transcend Commodity ~ Joe Calloway John Wiley & Sons Inc Joe Calloway |
| Living the Brand: How to Transform Every Member of Your Organization into a ~ Nicholas Ind Kogan Page Ltd Nicholas Ind |
| What's Your BQ?: Learn How 35 Companies Add customers, Subtract Competitors ~ Sandra Sellani Wbusiness Books Sandra Sellani |
| Fusionbranding: How to Forge Your Brand for the Future ~ Nick Wreden Accountability Press Nick Wreden |
| Business to Business Branding ~ LAMONS South Western College Publishing LAMONS |
| The Employer Brand (R): Bringing the Best of Brand Management to People at Work ~ Simon Barrow - Richard Mosley John Wiley and Sons Ltd Simon Barrow - Richard Mosley |
| Customer Loyalty: A Guide for Time Travellers ~ Sionade Robinson - Lyn Etherington Palgrave Macmillan Sionade Robinson - Lyn Etherington |
| Private Label Marketing in the 21st Century: Store Brands/Exclusive Brands ~ Philip Fitzell Global Book Productions Philip Fitzell |
| Improve Your Marketing to Grow Your Business: Insights and Innovation That ~ Hunter Hastings - Jeff Saperstein Wharton School Publishing Hunter Hastings - Jeff Saperstein |
| Brands: The Logos of the Global Economy (International Library of Sociology) ~ C. Lury Routledge C. Lury |
| Alliance Brand: Fulfilling the Promise of Partnering ~ Mark Darby John Wiley and Sons Ltd Mark Darby |
| Branding ~ Mono Design RotoVision Mono Design |
| Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall |
| Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal... |
| Self-Destructive Habits of Good Companies, The: ...And How to Break Them: . ~ Jagdish N. Sheth Wharton School Publishing Jagdish N. Sheth |
| WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler |
| Rigorous Magic: Communication Ideas and Their Application ~ Steve Hatch - Jim Taylor John Wiley and Sons Ltd Steve Hatch - Jim Taylor |
| Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted Lawrence Erlbaum Associates Inc,US Sylvia M. Chan-Olmsted |
| Branding a Store: How to Build Successful Retail Brands in a Changing Marke ~ Ko Floor Kogan Page Ltd Ko Floor |
| Corporate Cultures and Global Brands ~ World Scientific Publishing |
| The Expressive Organization: Linking Identity, Reputation, and the Corporat ~ Oxford University Press |
| IMC, the Next Generation: Five Steps for Delivering Value and Measuring Fin ~ Don E. Schultz - Heidi Schultz McGraw-Hill Contemporary Don E. Schultz - Heidi Schultz |
| Branding (ExpressExec) ~ Stephen Coomber Capstone Express Exec Stephen Coomber |
| Branding Unbound: The Future Of Advertising, Sales, and the Brand Experienc ~ Rick Mathieson Amacom Rick Mathieson |
| Post-it Brand Ideas That Stick (Post It Notes) (Post It Notes) ~ Bonnier Books Ltd |
| Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff |
| Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands an ~ David Nichols - Tom Farrand - Tom Rowley - Matt Avery Palgrave Macmillan David Nichols - Tom Farrand... |
| Branding Bundle ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal... |
| Brand New Brand Thinking: Brought to Light by 11 Experts Who Do ~ Merry Baskin - Mark Earls Kogan Page Ltd Merry Baskin - Mark Earls |
| Momentum: How Companies Become Unstoppable Market Forces ~ Ron Ricci - John Volkmann Harvard Business School Press Ron Ricci - John Volkmann |
| Enduring Passion: The Story of the Mercedes-Benz Brand (German Language Edition) ~ L. Butterfield John Wiley and Sons Ltd L. Butterfield |
| Branding for Nonprofits ~ D.K. Holland Allworth Press,U.S. D.K. Holland |
| Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken |
| A Theory of Genericization on Brand Name Change (Studies in Onomastics) ~ Shawn M. Clankie Edwin Mellen Press Ltd Shawn M. Clankie |
| IPod Repair QuickSteps (Quicksteps) ~ Brandon Jones - Marc Campbell Osborne/McGraw-Hill,U.S. Brandon Jones - Marc Campbell |
| Experience the Message: How Experiential Marketing Is Changing the Brand World ~ Max Lendermann Basic Books Inc.,U.S. Max Lendermann |
| Branding from A-Z ~ Hatje Cantz,Germany |
| EBrands: Building an Internet Business at Breakneck Speed (Harvard Business ~ Phil Carpenter Harvard Business School Press Phil Carpenter |
| La era de las marcas depredadoras/The era of the depredating brands ~ R. Homs Mcgraw-Hill Interamerican R. Homs |
| The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud |
| Building Brands Directly CB ~ Pearson New York University Press Pearson |
| Building Brand Value ~ B. Turkel Unknown B. Turkel |
| Branding for Nonprofits ~ D.K. Holland Allworth Press,U.S. D.K. Holland |
| Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts |
| Brands: Meaning and Value in Media Culture ~ Adam Arvidsson Routledge Adam Arvidsson |
| Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling |
| Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen |
| Brand Culture ~ Routledge |
| Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity ~ Anne Elizabeth Moore The New Press Anne Elizabeth Moore |
| Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity ~ Keith Lincoln - Lars Thomassen Kogan Page Ltd Keith Lincoln - Lars Thomassen |
| The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger |
| Advertising Media Planning: A Brand Management Approach ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer |
| Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thin ~ Randolph J. Trappey - Arch G. Woodside Palgrave Macmillan Randolph J. Trappey - Arch G. Woodside |
| Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold |
| China's New Culture of Cool: Understanding the world's fastest-growing mark ~ LiAnne Yu - Cynthia Chan - Christopher Ireland New Riders LiAnne Yu - Cynthia Chan - Christopher Ire... |
| Ad Worlds: Brands, Media, Audiences ~ Greg Myers Hodder Arnold Greg Myers |
| The Elements of Influence: The New Essential System for Managing Competitio ~ Alan Kelly Plume Books Alan Kelly |
| The Brand Called You: The Ultimate Brand-Building and Business Development ~ Peter Montoya - Tim Vandehey Personal Branding Pr Peter Montoya - Tim Vandehey |
| The Future of Brands: Twenty-Five Visions ~ New York University Press |
| Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu |
| Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw |
| The Brand Gym: A Practical Workout for Boosting Brand and Business ~ David Taylor John Wiley and Sons Ltd David Taylor |
| Brand New Justice: How Branding Places and Products Can Help the Developing ~ Simon Anholt Butterworth-Heinemann Simon Anholt |
| A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st ~ Scott Bedbury - Stephen Fenichell Penguin Books Scott Bedbury - Stephen Fenichell |
| All Consumers Are Not Created Equal: The Differential Marketing Strategy fo ~ Garth Hallberg John Wiley & Sons Garth Hallberg |
| Big Brands, Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Jack Trout |
| Corporate Charisma: How to Achieve World-class Recognition by Maximising Yo ~ Paul Temporal - Harry Alder Piatkus Books Paul Temporal - Harry Alder |
| Brand Leadership ~ David A. Aaker - Erich Joachimsthaler Free Press David A. Aaker - Erich Joachimsthaler |
| Brandjam: Humanizing Brands Through Emotional Design ~ Marc Gobe Roundhouse Publishing Group Marc Gobe |
| Fashion Brands: Branding Style from Armani to Zara ~ Mark Tungate Kogan Page Ltd Mark Tungate |
| The Hero and the Outlaw: Harnessing the Power of Archetypes to Create a Win ~ Margaret Mark - Carol S. Pearson McGraw-Hill Education Margaret Mark - Carol S. Pearson |
| Killer Brands: Create and Market a Brand That Will Annihilate the Competition ~ Frank Lane Adams Media Corporation Frank Lane |
| Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leve ~ David A. Aaker Simon & Schuster Ltd David A. Aaker |
| Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories ~ Martin Beck-Burridge - Jeremy Walton Palgrave Macmillan Martin Beck-Burridge - Jeremy Walton |
| Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter ~ Joseph Jaffe John Wiley & Sons Inc Joseph Jaffe |
| Emotional Branding: The New Paradigm for Connecting Brands to People ~ Marc Gobe - Sergio Zyman Allworth P.,U.S. Marc Gobe - Sergio Zyman |
| Building Strong Brands ~ David A. Aaker Simon & Schuster Ltd David A. Aaker |
| "Harvard Business Review" on Marketing ("Harvard Business Review" Paperback) ~ 'harvard Business Review' Harvard Business School Press 'harvard Business Review' |
| Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Brea ~ John Foley - Julie Kendrick Pfeiffer Wiley John Foley - Julie Kendrick |
| Asia's Star Brands ~ Paul Temporal John Wiley & Sons (Asia) Pte Ltd Paul Temporal |
| Making Meaning: How Successful Businesses Deliver Meaningful Customer Exper ~ Steve Diller - Nathan Shedroff - Darrel Rhea New Riders Steve Diller - Nathan Shedroff - Darrel Rhea... |
| Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen |
