Brands & Corporate Identity

1051

Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.))

Developing and Branding the Fashion Merchandising Portfolio

Designing Online Identities: Successful Graphic Strategies for Brands on the Web

Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out

Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding (Plunkett's Advertising & Branding Industry Almanac)

The Behavioral Economics of Brand Choice

Strategic Brand Management: Building, Measuring, and Managing Brand Equality

How to Market, Establish a Brand, and Sell Professional Services

Become the Brand of Choice: How to Earn Millions Through Relationship Marketing

Mercedes Benz Brand Places: Architecture and Interior Design

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Branded Nation: Our Love Affair with Luxury

Leveraging the Corporate Brand

The 360 Degree Brand in Asia: Creating More Effective Marketing Communications

Co-Branding - La Ciencia de La Alianza

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning

Superbrands: An Insight into Britain's Strongest Brands

BrandinG: Logos and Marks (Design)

Concepting: Creating Successful Brands in a Communication-oriented Era

Fame and Fortune: How Successful Companies Build Winning Reputations (Financial Times (Prentice Hall))

1 - 200

Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.)) ~ Gale Group
Developing and Branding the Fashion Merchandising Portfolio ~ Janace Bubonia-Clarke - Phyllis Borcherding Fairchild Books Janace Bubonia-Clarke - Phyllis Borcherd...
Designing Online Identities: Successful Graphic Strategies for Brands on the Web ~ Clay Andres Rockport Publishers Inc Clay Andres
Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out ~ Tim Williams Copy Workshop Tim Williams
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guid ~ Plunkett Research Ltd Plunkett Research, Ltd. Plunkett Research Ltd
The Behavioral Economics of Brand Choice ~ Gordon R. Foxall - Jorge M. Olivera-Castro - Teresa C. Schrezenmaier - Victoria K. James Palgrave Ma...
Strategic Brand Management: Building, Measuring, and Managing Brand Equality ~ Kevin Keller Prentice Hall Kevin Keller
How to Market, Establish a Brand, and Sell Professional Services ~ Alan Weiss Kennedy Information Alan Weiss
Become the Brand of Choice: How to Earn Millions Through Relationship Marketing ~ Jason Hartman Access Publishers Network Jason Hartman
Mercedes Benz Brand Places: Architecture and Interior Design ~ Christian Marquart AVEdition,Germany Christian Marquart
Managing Brand Equity: Capitalizing on the Value of a Brand Name ~ David A. Aaker Jossey Bass Wiley David A. Aaker
Branded Nation: Our Love Affair with Luxury ~ James B. Twitchell Simon & Schuster James B. Twitchell
Leveraging the Corporate Brand ~ James R. Gregory - Jack G. Wiechmann McGraw-Hill Contemporary James R. Gregory - Jack G. Wiechmann
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications ~ Mark Blair - Richard Armstrong - Mike Murphy John Wiley & Sons (Asia) Pte Ltd Mark Blair - Richard A...
Co-Branding - La Ciencia de La Alianza ~ Tom Blackett - Bob Boad Prentice Hall Tom Blackett - Bob Boad
Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand ~ Corey Peck - Mark Paich - Jason J. Valant Taylor & Francis Ltd Corey Peck - Mark Paich - Jason J. Va...
Superbrands: An Insight into Britain's Strongest Brands ~ Superbrands Ltd
BrandinG: Logos and Marks (Design) ~ ICO
Concepting: Creating Successful Brands in a Communication-oriented Era ~ Jan Rijkenberg NTC Publications Jan Rijkenberg
Fame and Fortune: How Successful Companies Build Winning Reputations (Finan ~ Charles J. Fombrun - Cees B.M. van Riel Financial Times/ Prentice Hall Charles J. Fombrun - Cees B.M...
Brand Planning for the Pharmaceutical Industry ~ Nigel MacLennan Gower Publishing Ltd Nigel MacLennan
The Masterbrand Mandate: The Management Strategy That Unifies Companies and ~ Lynn B. Upshaw - Earl L. Taylor John Wiley & Sons Lynn B. Upshaw - Earl L. Taylor
Communities Dominate Brands: Business and Marketing Challenges for the 21st ~ Tomi Ahonen - Alan Moore Futuretext Tomi Ahonen - Alan Moore
The Employer Brand (R): Bringing the Best of Brand Management to People at Work ~ Simon Barrow - Richard Mosley John Wiley and Sons Ltd Simon Barrow - Richard Mosley
What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands ~ Ryan Mathews - Watts Wacker Financial Times/ Prentice Hall Ryan Mathews - Watts Wacker
4D Branding: Cracking the Corporate Code of the Network Economy ~ Thomas Gad Financial Times/ Prentice Hall Thomas Gad
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
The Infinite Asset: Managing Brands to Build New Value ~ Sam Hill - Chris Lederer Harvard Business School Press Sam Hill - Chris Lederer
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter ~ Joseph Jaffe John Wiley & Sons Inc Joseph Jaffe
Competing on Value : Bridging the gap between brand and customer value: Bri ~ Simon.Dr. Knox - Stan Maklan Financial Times/ Prentice Hall Simon.Dr. Knox - Stan Maklan
Asian Brand Strategy: How Asia Builds Strong Brands ~ Martin Roll Palgrave Macmillan Martin Roll
Technobrands: How to Create and Use Brand Identity to Market, Advertise and ~ Chuck Pettis Amacom Chuck Pettis
Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategies ~ Giles David Moss Pharmaceutical Products Press Giles David Moss
Competitive Identity: The New Brand Management for Nations, Cities and Regions ~ Simon Anholt Palgrave Macmillan Simon Anholt
Reconnecting With Customers: Building Brands and Profits in the Relationship Age ~ Jack Myers Spurge Ink! Jack Myers
Making Meaning: How Successful Businesses Deliver Meaningful Customer Exper ~ Steve Diller - Nathan Shedroff - Darrel Rhea New Riders Steve Diller - Nathan Shedroff - Darrel Rhea...
Power Brands: Measuring, Making and Managing Brand Success ~ H. Riesenbeck - Jesko Perrey Wiley-VCH H. Riesenbeck - Jesko Perrey
Architecture as Brand Communication: Dynaform + Cube ~ Birkhauser Verlag AG
Competing for Choice: Developing Winning Brand Strategies ~ Lars Finskud Vola Press Ltd Lars Finskud
Multicultural Marketing in America 2007: The Directory of Agencies, Media a ~ Adweek Directories
Superbrands: An Insight into Britain's Stongest Brands ~ Superbrands Ltd
Private Label Strategy: How to Meet the Store Brand Challenge ~ Nirmalya Kumar - Jan-Benedict E. M. Steenkamp Harvard Business School Press Nirmalya Kumar - Jan-Ben...
Branded and on Display ~ Daniel Thomas Cook Krannert Art Museum,US Daniel Thomas Cook
Branding TV: Principles and Practices ~ Walter McDowell - Alan Batten Focal Press Walter McDowell - Alan Batten
The Origin of Brands: Discover the Natural Laws of Product Innovation and B ~ Al Ries - Laura Ries HarperBusiness,U.S. Al Ries - Laura Ries
BrandinG: Logos and Marks (Design) ~ ICO
Vault Career Guide to Marketing & Brand Management ~ Jennifer Goodman - Gabrielle Dudnyk - John Phillips Vault.com Jennifer Goodman - Gabrielle Dudnyk - ...
Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla...
Pkg Adv Integ Brand Pro Stdt ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn
Branding: From Brief to Finished Solution ~ Mono Design RotoVision Mono Design
Brandstand: Strategies for Retail Brand Building ~ Arthur A. Winters - Peggy Fincher Winters HarperCollins Design International Arthur A. Winters - Peg...
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Amacom Richard D. Czerniawski - Michael W. Maloney
How Brands Become Icons: The Principles of Cultural Branding ~ Douglas Holt Harvard Business School Press Douglas Holt
Brands and Their Companies 29th Ed 3 Vol Set (Brands & Their Companies (2 vol.)) ~ Thomson Gale
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Hudson House Publishing Richard D. Czerniawski - Michael...
America's Stupidest Business Decisions ~ Bill Adler - Julie Houghton William Morrow Bill Adler - Julie Houghton
Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets ~ Frank Delano Amacom Frank Delano
A Branded World: Adventures in Public Relations and the Creation of Superbrands ~ M. Levine John Wiley & Sons Inc M. Levine
Branding in China ~ China Knowledge Press Pte Ltd China Knowledge Press China Knowledge Press Pte Ltd
The Corporate Brand ~ Nicholas Ind New York University Press Nicholas Ind
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Hi-tech Hi-touch Branding: Creating Brand Power in the Age of Technology ~ Paul Temporal - K.C. Lee John Wiley & Sons (Asia) Pte Ltd Paul Temporal - K.C. Lee
WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler
Eating the Big Fish: How 'Challenger Brands' Can Compete Against Brand Lead ~ Adam Morgan John Wiley & Sons Inc Adam Morgan
Brand Culture ~ Routledge
The Expressive Organization: Linking Identity, Reputation and the Corporate ~ Oxford University Press
Brand Culture ~ Routledge
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management ~ John Wiley & Sons Inc
Passion Branding: Harnessing the Power of Emotion to Build Strong Brands ~ Neill Duffy - Jo Hooper John Wiley and Sons Ltd Neill Duffy - Jo Hooper
Brandsimple: How the Best Brands Keep It Simple and Succeed ~ Allen P. Adamson Palgrave Macmillan Allen P. Adamson
Branded Nation: Our Love Affair with Luxury ~ James Twitchell Simon & Schuster Ltd James Twitchell
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image ~ Bernd H. Schmitt - Alex Simonson Simon & Schuster Bernd H. Schmitt - Alex Simonson
Brands: The Logos of the Global Economy (International Library of Sociology) ~ C. Lury Routledge C. Lury
Tourism Marketing for Cities and Towns: Using Branding and Events to Attrac ~ Bonita Kolb Butterworth-Heinemann Bonita Kolb
Brand Warriors China ~ Fiona Gilmore - Serge Dumont Profile Business Fiona Gilmore - Serge Dumont
Winning E-Brand Strategies: Developing Your Online Business Profitability ~ Martin Brighty - Dean Markham Spiro Press Martin Brighty - Dean Markham
Strategic Brand Communication Campaigns ~ Don E. Schultz - Dennis G. Martin - Beth E. Barnes McGraw-Hill Contemporary Don E. Schultz - Dennis ...
The Breakaway Brand: How Great Brands Stand Out ~ Francis Kelly - Barry Silverstein McGraw-Hill Publishing Co. Francis Kelly - Barry Silverstein
Brand Management: A Theoretical and Practical Approach ~ Rik Riezebos Financial Times/ Prentice Hall Rik Riezebos
Branding@the Digital Age ~ Herbert M. Meyers - Richard Gerstman Palgrave Macmillan Herbert M. Meyers - Richard Gerstman
Consumer Superbrands: Insight into 100 of Britain's Strongest Brands v. 4 ( ~ Marcel Knobil Superbrands Ltd Marcel Knobil
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
It's Not About Size: Bigger Brands for Smaller Businesses (Virgin Business ~ Paul Dickinson Virgin Books Paul Dickinson
Moment of Truth: Redefining the Marketing Agenda ~ Andreas Bauer - Bjoern Bloching - Kai Howaldt - Alan Mitchell Palgrave Macmillan Andreas Bauer - Bjo...
Brand Spirit: How Cause Related Marketing Builds Brands ~ Hamish Pringle - Marjorie Thompson John Wiley and Sons Ltd Hamish Pringle - Marjorie Thompson
Brand America: The Mother of All Brands (Great Brand Stories) ~ Simon Anholt - Jeremy Hildreth Cyan Books Simon Anholt - Jeremy Hildreth
The Psychology Behind Trademark Infringement and Counterfeiting ~ Judith L. Zaichkowsky Lawrence Erlbaum Associates Inc,US Judith L. Zaichkowsky
The Future of Brands: 25 Visions of the Future of Branding (Macmillan Business) ~ Palgrave Macmillan
Brand Vision: How to Energize Your Team to Drive Business Growth ~ David Taylor John Wiley and Sons Ltd David Taylor
Brand Warfare: 10 Rules for Building the Killer Brand ~ David D'Alessandro McGraw-Hill Education David D'Alessandro
Buzz: Harness the Principles of Influence and Create Demand (Brandweek) ~ M. Salzman - Ira Matathia - Ann O'Reilly John Wiley & Sons Inc M. Salzman - Ira Matathia - Ann O'Rei...
Designers on Design: Joel Desgrippes and Marc Gobe on Emotional Brand Experience ~ Anne Hellman-White - Desgrippes Gobe Rockport Publishers Inc Anne Hellman-White - Desgrippes Gobe
Apex Hides the Hurt (Thorndike Core) ~ Colson Whitehead Thorndike Press Colson Whitehead
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
Corporate Identity Design ~ Veronica Napoles John Wiley & Sons Inc Veronica Napoles
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sigh ~ Martin Lindstrom Kogan Page Ltd Martin Lindstrom
Destination Branding: Creating the unique destination proposition: Creating ~ Nigel Morgan - Annette Pritchard - Roger Pride Butterworth-Heinemann Nigel Morgan - Annette Pritchar...
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Fashion Brands: Branding Style from Armani to Zara ~ Mark Tungate Kogan Page Ltd Mark Tungate
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Marketing Plan: A Handbook ~ Marian Burk Wood Prentice Hall Marian Burk Wood
Designing Brand Experiences: Creating Powerful Integrated Brand Solutions ~ Robin Landa Delmar Robin Landa
A Master Class in Brand Planning: The Timeless Works of Stephen King ~ John Wiley and Sons Ltd
Culture and Consumption: Markets, Meaning, and Brand Management: v. 2 ~ Grant McCracken Indiana University Press Grant McCracken
Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, ~ David Taylor Capstone Publishing Ltd David Taylor
Branding: The Power of Market Identity ~ David E. Carter HarperCollins Design International David E. Carter
What Clients Love ~ Harry Beckwith Little, Brown & Company Harry Beckwith
U R a Brand!: How Smart People Brand Themselves for Business Success ~ Catherine Kaputa Davies-Black Publishing,U.S. Catherine Kaputa
Inside Her Pretty Little Head: Branding and Marketing to Women ~ Jane Cunningham & Philippa Roberts Cyan Books Jane Cunningham & Philippa Roberts
Branding: A Practical Guide to Planning Your Strategy (Marketing in Action) ~ Geoffrey Randall Kogan Page Ltd Geoffrey Randall
Marketing Revolution: The Radical New Approach to Transforming the Business ~ Paul Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Kogan Page Ltd Paul Gamble - Alan Tapp - A...
Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Branded Entertainment: Product Placement and Brand Strategy in the Entertai ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu
I Know That Name!: Canada's Best Known Brand Names from Elizabeth Arden to ~ M. Kearney - Randy Ray Dundurn Group Ltd ,Canada M. Kearney - Randy Ray
Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Commu ~ Roger Haywood Kogan Page Ltd Roger Haywood
Marketing Revolution: The Radical New Approach to Transforming the Business ~ Paul R. Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Kogan Page Ltd Paul R. Gamble - Alan Ta...
Becoming a Category of One: How Extraordinary Companies Transcend Commodity ~ Joe Calloway John Wiley & Sons Inc Joe Calloway
Living the Brand: How to Transform Every Member of Your Organization into a ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
What's Your BQ?: Learn How 35 Companies Add customers, Subtract Competitors ~ Sandra Sellani Wbusiness Books Sandra Sellani
Fusionbranding: How to Forge Your Brand for the Future ~ Nick Wreden Accountability Press Nick Wreden
Business to Business Branding ~ LAMONS South Western College Publishing LAMONS
The Employer Brand (R): Bringing the Best of Brand Management to People at Work ~ Simon Barrow - Richard Mosley John Wiley and Sons Ltd Simon Barrow - Richard Mosley
Customer Loyalty: A Guide for Time Travellers ~ Sionade Robinson - Lyn Etherington Palgrave Macmillan Sionade Robinson - Lyn Etherington
Private Label Marketing in the 21st Century: Store Brands/Exclusive Brands ~ Philip Fitzell Global Book Productions Philip Fitzell
Improve Your Marketing to Grow Your Business: Insights and Innovation That ~ Hunter Hastings - Jeff Saperstein Wharton School Publishing Hunter Hastings - Jeff Saperstein
Brands: The Logos of the Global Economy (International Library of Sociology) ~ C. Lury Routledge C. Lury
Alliance Brand: Fulfilling the Promise of Partnering ~ Mark Darby John Wiley and Sons Ltd Mark Darby
Branding ~ Mono Design RotoVision Mono Design
Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall
Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Self-Destructive Habits of Good Companies, The: ...And How to Break Them: . ~ Jagdish N. Sheth Wharton School Publishing Jagdish N. Sheth
WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler
Rigorous Magic: Communication Ideas and Their Application ~ Steve Hatch - Jim Taylor John Wiley and Sons Ltd Steve Hatch - Jim Taylor
Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted Lawrence Erlbaum Associates Inc,US Sylvia M. Chan-Olmsted
Branding a Store: How to Build Successful Retail Brands in a Changing Marke ~ Ko Floor Kogan Page Ltd Ko Floor
Corporate Cultures and Global Brands ~ World Scientific Publishing
The Expressive Organization: Linking Identity, Reputation, and the Corporat ~ Oxford University Press
IMC, the Next Generation: Five Steps for Delivering Value and Measuring Fin ~ Don E. Schultz - Heidi Schultz McGraw-Hill Contemporary Don E. Schultz - Heidi Schultz
Branding (ExpressExec) ~ Stephen Coomber Capstone Express Exec Stephen Coomber
Branding Unbound: The Future Of Advertising, Sales, and the Brand Experienc ~ Rick Mathieson Amacom Rick Mathieson
Post-it Brand Ideas That Stick (Post It Notes) (Post It Notes) ~ Bonnier Books Ltd
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff
Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands an ~ David Nichols - Tom Farrand - Tom Rowley - Matt Avery Palgrave Macmillan David Nichols - Tom Farrand...
Branding Bundle ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Brand New Brand Thinking: Brought to Light by 11 Experts Who Do ~ Merry Baskin - Mark Earls Kogan Page Ltd Merry Baskin - Mark Earls
Momentum: How Companies Become Unstoppable Market Forces ~ Ron Ricci - John Volkmann Harvard Business School Press Ron Ricci - John Volkmann
Enduring Passion: The Story of the Mercedes-Benz Brand (German Language Edition) ~ L. Butterfield John Wiley and Sons Ltd L. Butterfield
Branding for Nonprofits ~ D.K. Holland Allworth Press,U.S. D.K. Holland
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
A Theory of Genericization on Brand Name Change (Studies in Onomastics) ~ Shawn M. Clankie Edwin Mellen Press Ltd Shawn M. Clankie
IPod Repair QuickSteps (Quicksteps) ~ Brandon Jones - Marc Campbell Osborne/McGraw-Hill,U.S. Brandon Jones - Marc Campbell
Experience the Message: How Experiential Marketing Is Changing the Brand World ~ Max Lendermann Basic Books Inc.,U.S. Max Lendermann
Branding from A-Z ~ Hatje Cantz,Germany
EBrands: Building an Internet Business at Breakneck Speed (Harvard Business ~ Phil Carpenter Harvard Business School Press Phil Carpenter
La era de las marcas depredadoras/The era of the depredating brands ~ R. Homs Mcgraw-Hill Interamerican R. Homs
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Building Brands Directly CB ~ Pearson New York University Press Pearson
Building Brand Value ~ B. Turkel Unknown B. Turkel
Branding for Nonprofits ~ D.K. Holland Allworth Press,U.S. D.K. Holland
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Brands: Meaning and Value in Media Culture ~ Adam Arvidsson Routledge Adam Arvidsson
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen
Brand Culture ~ Routledge
Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity ~ Anne Elizabeth Moore The New Press Anne Elizabeth Moore
Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity ~ Keith Lincoln - Lars Thomassen Kogan Page Ltd Keith Lincoln - Lars Thomassen
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Advertising Media Planning: A Brand Management Approach ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thin ~ Randolph J. Trappey - Arch G. Woodside Palgrave Macmillan Randolph J. Trappey - Arch G. Woodside
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
China's New Culture of Cool: Understanding the world's fastest-growing mark ~ LiAnne Yu - Cynthia Chan - Christopher Ireland New Riders LiAnne Yu - Cynthia Chan - Christopher Ire...
Ad Worlds: Brands, Media, Audiences ~ Greg Myers Hodder Arnold Greg Myers
The Elements of Influence: The New Essential System for Managing Competitio ~ Alan Kelly Plume Books Alan Kelly
The Brand Called You: The Ultimate Brand-Building and Business Development ~ Peter Montoya - Tim Vandehey Personal Branding Pr Peter Montoya - Tim Vandehey
The Future of Brands: Twenty-Five Visions ~ New York University Press
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
The Brand Gym: A Practical Workout for Boosting Brand and Business ~ David Taylor John Wiley and Sons Ltd David Taylor
Brand New Justice: How Branding Places and Products Can Help the Developing ~ Simon Anholt Butterworth-Heinemann Simon Anholt
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st ~ Scott Bedbury - Stephen Fenichell Penguin Books Scott Bedbury - Stephen Fenichell
All Consumers Are Not Created Equal: The Differential Marketing Strategy fo ~ Garth Hallberg John Wiley & Sons Garth Hallberg
Big Brands, Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Jack Trout
Corporate Charisma: How to Achieve World-class Recognition by Maximising Yo ~ Paul Temporal - Harry Alder Piatkus Books Paul Temporal - Harry Alder
Brand Leadership ~ David A. Aaker - Erich Joachimsthaler Free Press David A. Aaker - Erich Joachimsthaler
Brandjam: Humanizing Brands Through Emotional Design ~ Marc Gobe Roundhouse Publishing Group Marc Gobe
Fashion Brands: Branding Style from Armani to Zara ~ Mark Tungate Kogan Page Ltd Mark Tungate
The Hero and the Outlaw: Harnessing the Power of Archetypes to Create a Win ~ Margaret Mark - Carol S. Pearson McGraw-Hill Education Margaret Mark - Carol S. Pearson
Killer Brands: Create and Market a Brand That Will Annihilate the Competition ~ Frank Lane Adams Media Corporation Frank Lane
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leve ~ David A. Aaker Simon & Schuster Ltd David A. Aaker
Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories ~ Martin Beck-Burridge - Jeremy Walton Palgrave Macmillan Martin Beck-Burridge - Jeremy Walton
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter ~ Joseph Jaffe John Wiley & Sons Inc Joseph Jaffe
Emotional Branding: The New Paradigm for Connecting Brands to People ~ Marc Gobe - Sergio Zyman Allworth P.,U.S. Marc Gobe - Sergio Zyman
Building Strong Brands ~ David A. Aaker Simon & Schuster Ltd David A. Aaker
"Harvard Business Review" on Marketing ("Harvard Business Review" Paperback) ~ 'harvard Business Review' Harvard Business School Press 'harvard Business Review'
Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Brea ~ John Foley - Julie Kendrick Pfeiffer Wiley John Foley - Julie Kendrick
Asia's Star Brands ~ Paul Temporal John Wiley & Sons (Asia) Pte Ltd Paul Temporal
Making Meaning: How Successful Businesses Deliver Meaningful Customer Exper ~ Steve Diller - Nathan Shedroff - Darrel Rhea New Riders Steve Diller - Nathan Shedroff - Darrel Rhea...
Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen

201 - 400

Everything You Want: Understanding Consumers, Brands and Communications ~ Jennifer Wood - Barney Allan Capstone Publishing Ltd Jennifer Wood - Barney Allan
Branding from A-Z ~ Hatje Cantz,Germany
Buzz: Harness the Principles of Influence and Create Demand (Brandweek) ~ M. Salzman - Ira Matathia - Ann O'Reilly John Wiley & Sons Inc M. Salzman - Ira Matathia - Ann O'Rei...
Branded for Life: How Americans Are Brainwashed by the Brands We Love ~ Howard J. Blumenthal Emmis Books Howard J. Blumenthal
Corporate Identity Design ~ Veronica Napoles John Wiley & Sons Inc Veronica Napoles
Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultu ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand ~ Gerry McGovern A & C Black Publishers Ltd Gerry McGovern
Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's T ~ Steve Yastrow Select Books (NY) Steve Yastrow
ZAG: The #1 Strategy of High-Performance Brands: The Number One Strategy of ~ Marty Neumeier Peachpit Press Marty Neumeier
Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble ~ Davis Dyer - Frederick Dalzell - Rowena Olegario Harvard Business School Press Davis Dyer - Frederic...
Great Brand Stories: Scotch Whisky The story of Scotland's greatest export ~ Stuart Delves Cyan Books Stuart Delves
Brandjam: Creating Profound Emotional Response Through Design ~ Marc Gobe Allworth Press,U.S. Marc Gobe
The Psychology Behind Trademark Infringement and Counterfeiting ~ Judith L. Zaichkowsky Lawrence Erlbaum Associates Inc,US Judith L. Zaichkowsky
Cyberbranding: Brand Building in the Digital Economy ~ Deirdre Breakenridge Financial Times/ Prentice Hall Deirdre Breakenridge
"Harvard Business Review" on Brand Management ("Harvard Business Review" Pa ~ Erich Joachimsthaler - Harvard Business Review - David A. Aaker Harvard Business School Press Erich ...
Cool Brandleaders ~ Jim Curtis Superbrands Ltd Jim Curtis
Branding in Asia: The Creation, Development and Management of Asian Brands ~ Paul Temporal John Wiley & Sons (Asia) Pte Ltd Paul Temporal
Vault Career Guide to Marketing & Brand Management ~ Jennifer Goodman - Gabrielle Dudnyk - John Phillips Vault.com Jennifer Goodman - Gabrielle Dudnyk - ...
Building Strong Brands ~ David A. Aaker Jossey Bass Wiley David A. Aaker
The Designing Brand Identity: A Complete Guide to Creating, Building, and M ~ Alina R. Wheeler John Wiley & Sons Inc Alina R. Wheeler
Brand Asset Management: Driving Profitable Growth Through Your Brands (Joss ~ Scott M. Davis Jossey Bass Wiley Scott M. Davis
The Brand Called You: The Ultimate Brand-Building and Business Development ~ Peter Montoya - Tim Vandehey Peter Montoya Peter Montoya - Tim Vandehey
Married to the Brand: Why Consumers Bond with Some Brands for Life ~ William J. McEwen Gallup Press William J. McEwen
Brand Babble ~ Don E. Schultz South Western Educational Publishing Don E. Schultz
Inclusive Branding: The Why and How of a Holistic Approach to Brands ~ Klaus Schmidt - Chris Ludlow Palgrave Macmillan Klaus Schmidt - Chris Ludlow
The Philosophy of Branding: Great Philosophers Think Brands ~ Thom Braun Kogan Page Ltd Thom Braun
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications ~ Mark Blair - Richard Armstrong - Mike Murphy John Wiley & Sons (Asia) Pte Ltd Mark Blair - Richard A...
Pro Logo: Brands as a Factor of Progress ~ Gerald Mazzalovo - Michel Chevalier Palgrave Macmillan Gerald Mazzalovo - Michel Chevalier
9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands ~ Jagdeep Kapoor Sage Publications Pvt. Ltd Jagdeep Kapoor
Understanding Brands (Creating Success) (Creating Success) (Creating Success) ~ Peter Cheverton Kogan Page Ltd Peter Cheverton
Rebuilding Brand America ~ Dick Martin Amacom Dick Martin
Career Distinction: Stand Out by Building Your Brand ~ William Arruda - Kirsten Dixson John Wiley & Sons Inc William Arruda - Kirsten Dixson
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time ~ Matt Haig Kogan Page Ltd Matt Haig
Strategic Brand Management: Building, Measuring, and Managing Brand Equity ~ Kevin Lane Keller Prentice Hall Kevin Lane Keller
Identity Solutions ~ Cheryl Dangel Cullen - Amy Schell Writer's Digest Books Cheryl Dangel Cullen - Amy Schell
Beyond Branding: How the New Values of Transparency and Integrity Are Chang ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Marketing 2.0: Strategies for Closer Customer Relationships ~ Gerald Corbae - Jacob B. Jensen - Dirk Schneider Springer-Verlag Berlin and Heidelberg GmbH & Co. K ...
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
Primal Branding: Create Zealots for Your Brand, Your Company and Your Future ~ Patrick Hanlon Simon & Schuster Ltd Patrick Hanlon
Congratulations! You're a Millionaire!: The Secrets to Selling Your Way to ~ Brian Gotta Possibility Press Brian Gotta
From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand ~ Serge Timacheff - Douglas Rand McGraw-Hill Education Serge Timacheff - Douglas Rand
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Gimme! The Human Nature of Successful Marketing ~ John Hallward John Wiley & Sons Inc John Hallward
Reinventing the Brand: Can Top Brands Survive the New Market Realities? ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
Wordcraft: The Art of Turning Little Words Into Big Business ~ Alex Frankel Crown Publishers Alex Frankel
How Americans Can Buy American: The Power of Consumer Patriotism ~ Roger Simmermaker Rivercross Publishing Roger Simmermaker
Power of Cult Branding ~ Matthew W. Ragas - Bolivar Bueno Random House USA Inc Matthew W. Ragas - Bolivar Bueno
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Cust ~ Scott Deming John Wiley & Sons Inc Scott Deming
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing: Sidney ~ Sage Publications, Inc
The Personal Branding Phenomenon ~ Peter Montoya - Tim Vandehey Millennium Advertising Peter Montoya - Tim Vandehey
Profit Brand: How to Increase the Profitability, Accountability and Sustain ~ Nick Wreden Kogan Page Ltd Nick Wreden
Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla...
Career Distinction: Stand Out by Building Your Brand ~ William Arruda - Kirsten Dixson John Wiley & Sons Inc William Arruda - Kirsten Dixson
A Brand Apart ~ Joe Duffy One Club for Art & Copy Inc.,U.S. Joe Duffy
A Branded World: Adventures in Public Relations and the Creation of Superbrands ~ M. Levine John Wiley & Sons Inc M. Levine
Sell It, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-to's on M ~ Kimberly L. McCall aka Marketing Angel Booklocker.com Kimberly L. McCall aka Marketing Angel
Creating a Strategic Marketing Plan for Your Company: Leading CMOs on Artic ~ Aspatore Books Staff Aspatore Books,US Aspatore Books Staff
Brands and Desires ~ Hatje Cantz,Germany
Brand Building on the Internet ~ Martin Lindstrom - Tim Frank Andersen Kogan Page Ltd Martin Lindstrom - Tim Frank Andersen
Cool Brandleaders ~ Jim Curtis Superbrands Ltd Jim Curtis
Imagination Challenge, The: Strategic Foresight and Innovation in the Globa ~ Alexander Manu Peachpit Press Alexander Manu
Critical Issues in Brand Management: Book of Abstracts from the 1st Am-bran ~ Academy of Marketing - Brand SIG
Brand Think: A Guide to Branding ~ Lilian Wong - Lynn Tan Siu Hui - Deborah Fernando Sim Trafford Publishing Lilian Wong - Lynn Tan Siu...
American Trade-mark Designs: Survey with 732 Marks, Logos and Corporate-ide ~ Barbara Baer Capitman Dover Publications Inc. Barbara Baer Capitman
BRANDMAPS: The Competitive Marketing Strategy Game ~ Randall G. Chapman Prentice Hall Randall G. Chapman
Great Brand Stories: Innocent : Building a brand from nothing but fruit: Bu ~ John Simmons Cyan Books John Simmons
Conquering Consumerspace: Marketing Strategies for a Branded World ~ Michael R. Solomon Amacom Michael R. Solomon
Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in ~ Jim Aitchinson Pearson Education,Singapore Jim Aitchinson
International Marketing and Relationships (Profitable Marketing Relationships) ~ Susan Bridgewater - Colin Egan Palgrave Macmillan Susan Bridgewater - Colin Egan
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Viking (India) Alex Wipperfurth
Brand Driven: The Route to Integrated Branding Through Great Leadership ~ F.Joseph LePla - Susan V. Davis - Lynne M. Parker Kogan Page Ltd F.Joseph LePla - Susan V. Davis - L...
Brand Relations Management: Bridging the Gap Between Brand Promise and Bran ~ Tony Aperia - Rolf Back Copenhagen Business School Press Tony Aperia - Rolf Back
B2B Brand Management: The Success Dimensions of Business Brands ~ Philip Kotler - Waldemar Pfoertsch Springer-Verlag Berlin and Heidelberg GmbH & Co. K Philip Kotler ...
Winning the Profit Game: Smarter Pricing, Smarter Branding ~ Robert G. Docters - Michael R. Reopel - Jeanne-Mey Sun - Stephen M. Tanny McGraw-Hill Publishing Co....
Building Brands and Believers: How to Connect with Consumers Using Archetypes ~ Kent Wertime John Wiley & Sons (Asia) Pte Ltd Kent Wertime
Brand Management: Theory and Practice ~ Tilde Heding - Mogens Bjerre - Charlotte Knudtzen Routledge Tilde Heding - Mogens Bjerre - Charlotte...
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other M ~ Marcel Danesi Rowman & Littlefield Publishers Marcel Danesi
Asian Branding: A Great Way to Fly ~ Ian Batey Prentice Hall Ian Batey
Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
A New Brand World: Ten Principles for Achieving Brand Leadership in the Twe ~ Scott Bedbury - Stephen Fenichell Viking Books Scott Bedbury - Stephen Fenichell
Brand Engagement ~ Ian Buckingham Palgrave Macmillan Ian Buckingham
Creating Passion Brands: How to Build Emotional Brand Connection with Customers ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
The Power of Retail Branding ~ Arthur A. Winters Collins Design Arthur A. Winters
The World's Greatest Brands ~ New York University Press
Branded for Life: How Americans Are Brainwashed by the Brands We Love ~ Howard J. Blumenthal Emmis Books Howard J. Blumenthal
Building Brand Identity in Central Europe and the Former Soviet Union ~ Christopher Mattheisen Economist Intelligence Unit Christopher Mattheisen
Marketing Secrets of a Mail Order Maverick: Stories & Lessons on the Power ~ Joseph Sugarman Delstar Pub Joseph Sugarman
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
Firebrands!: Building Brand Loyalty in the Internet Age (ComputerWorld Book ~ Michael Moon Osborne/McGraw-Hill,U.S. Michael Moon
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands ~ Jagdeep Kapoor Sage Publications Pvt. Ltd Jagdeep Kapoor
Brands (Routledge Introductions to Media and Communications) ~ Marcel Danesi Routledge Marcel Danesi
Great American Brands: The Success Formulas That Made Them Famous ~ David Powers Cleary Fairchild Publications David Powers Cleary
The Brand Glossary ~ Interbrand Group Palgrave Macmillan Interbrand Group
Self-Destructive Habits of Good Companies, The: ...And How to Break Them: . ~ Jagdish N. Sheth Wharton School Publishing Jagdish N. Sheth
Vault Career Guide to Marketing & Brand Management ~ Jennifer Goodman Vault.com Jennifer Goodman
Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consu ~ Jagdeep Kapoor Sage Publications Pvt. Ltd Jagdeep Kapoor
Business Superbrands: An Insight into Britain's Strongest B2B Brands ~ Marcel Knobil Superbrands Ltd Marcel Knobil
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & S ~ Pettis iUniverse.com Pettis
Inspired Retail Space: Attract Customers, Build Branding, Increase Volume ~ Corinna Dean Rockport Publishers Inc. Corinna Dean
The Masterbrand Mandate: The Management Strategy That Unifies Companies and ~ Lynn B. Upshaw - Earl L. Taylor John Wiley & Sons Lynn B. Upshaw - Earl L. Taylor
More Than A Name: An Introduction to Branding (Design) ~ Melissa Davis Ava Publishing Melissa Davis
Brand Switch ~ Jagdeep Kapoor Jaico Publishing House Jagdeep Kapoor
Brand Assets (Wiley Finance) ~ Tony Tollington John Wiley and Sons Ltd Tony Tollington
Understanding Brands (Creating Success) (Creating Success) (Creating Success) ~ Peter Cheverton Kogan Page Ltd Peter Cheverton
Revealing Corporate Brands ~ John Balmer Routledge John Balmer
Brand America: The Mother of All Brands (Great Brand Stories) ~ Simon Anholt - Jeremy Hildreth Cyan Books Simon Anholt - Jeremy Hildreth
The Loyalty Advantage: Essential Steps to Energize Your Company, Your Custo ~ Michonski Durki Amacom Michonski Durki
Brand Power CB ~ Stobart New York University Press Stobart
Business Superbrands: An Insight into Britains Strongest B2B Brands ~ Superbrands (UK) Ltd
Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultu ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
Living the Brand: How to transform every member of your organization into a ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Building Brands in the Indian Market ~ Tapan K. Panda Excel Books Tapan K. Panda
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future ~ Patrick Hanlon Tantor Media Patrick Hanlon
Brand Warfare: 10 Rules for Building the Killer Brand : Lessons for New and ~ David D'Alessandro - Michele Owens McGraw-Hill Publishing Co. David D'Alessandro - Michele Owens
Campaign Planner for Integrated Brand Communications ~ SAYRE South Western College Publishing SAYRE
Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consu ~ Jagdeep Kapoor Sage Publications Pvt. Ltd Jagdeep Kapoor
World Class Brands ~ Chris Macrae Addison Wesley Chris Macrae
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Companies and Their Brands 29th Ed 2 Vol Set (Companies & Their Brands) ~ Thomson Gale
The Billion Dollar Brand (Inside the Minds) ~ Itms Aspatore Books,US Itms
Asian Branding: A Great Way to Fly ~ Ian Batey Prentice Hall Ian Batey
Brands in the Balance ~ Kevin Drawbaugh Reuters Kevin Drawbaugh
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time ~ Matt Haig Kogan Page Ltd Matt Haig
Fundamentals of International Business Transactions ~ Ronald A. Brand Kluwer Law International Ronald A. Brand
Wally Olins On Brand ~ Wally Olins Thames & Hudson Ltd Wally Olins
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management ~ John Wiley & Sons Inc
Beyond Branding: How the New Values of Transparency and Integrity Are Chang ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
U R a Brand!: How Smart People Brand Themselves for Business Success ~ Catherine Kaputa Davies-Black Publishing,U.S. Catherine Kaputa
Brand Warriors: Corporate Leaders Share Their Winning Strategies ~ HarperCollins Business
Encyclopedia of Consumer Brands ~ St James Press
Competitive Identity: The New Brand Management for Nations, Cities and Regions ~ Simon Anholt Palgrave Macmillan Simon Anholt
The Psychology Behind Trademark Infringement and Counterfeiting ~ Judith L. Zaichkowsky Lawrence Erlbaum Associates Inc,US Judith L. Zaichkowsky
Strategy and Management of Industrial Brands: Business to Business - Produc ~ Philippe Malaval Kluwer Academic Publishers Philippe Malaval
Business Inside Out: Capturing Millions of Brand-loyal Gay Consumers ~ Robert Witeck - Wesley Combs Kaplan Business Robert Witeck - Wesley Combs
Plunkett's Advertising and Branding Industry Almanac: Advertising and Brand ~ Jack W. Plunkett Plunkett Research, Ltd Jack W. Plunkett
Advanced Brand Management: From Vision to Valuation ~ Paul Temporal - T John Wiley & Sons (Asia) Pte Ltd Paul Temporal - T
Brands and Branding ~ "Economist" Economist Books "Economist"
Architecture as Brand Communication: Dynaform + Cube ~ Birkhauser Verlag AG
Microbranding: Build a Powerful Personal Brand & Beat Your Competition ~ T. Scott Gross Leading Authorities Press T. Scott Gross
Brand Warfare: 10 Rules for Building the Killer Brand : Lessons for New and ~ David D'Alessandro - Michele Owens McGraw-Hill Publishing Co. David D'Alessandro - Michele Owens
Fusionbranding: How to Forge Your Brand for the Future ~ Nick Wreden Accountability Press Nick Wreden
Business Brand Design Management ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Reinventing the Brand: Can Top Brands Survive the New Market Realities? ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
Advertising Media Planning: A Brand Management Approach ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Identity Design That Works (Graphic Design) ~ Cheryl Dangel Cullen Rockport Publishers Inc Cheryl Dangel Cullen
Companies and Their Brands (Companies & Their Brands) ~ Gale Group Gale Gale Group
Right Side Up: Building Brands in the Age of the Organized Consumer ~ Alan Mitchell HarperCollins Business Alan Mitchell
Book of Abstracts for the 9th Symposium on Corporate Marketing and the Bran ~ Shaun Powell - John Balmer - T. C. Melewar International Centre for Corporate Marketing Studies Shau...
Great Brand Stories: Dyson: The domestic engineer: How Dyson changed the m ~ Iain Carruthers Cyan Books Iain Carruthers
The Behavioral Economics of Brand Choice ~ Gordon R. Foxall - Jorge M. Olivera-Castro - Teresa C. Schrezenmaier - Victoria K. James Palgrave Ma...
Eleven Steps to Brand Heaven: Ultimate Guide to Buying an Advertising Campaign ~ Len Weinreich Kogan Page Ltd Len Weinreich
Brand Babble ~ Don E. Schultz South Western Educational Publishing Don E. Schultz
Brand Warriors: Corporate Leaders Share Their Winning Strategies ~ HarperCollins Business
Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's T ~ Steve Yastrow Select Books (NY) Steve Yastrow
Eating the Big Fish: How 'Challenger Brands' Can Compete Against Brand Lead ~ Adam Morgan John Wiley & Sons Inc Adam Morgan
Counterfeiting Exposed: Protecting Your Brand and Customers ~ David Hopkins - Lewis T. Kontnik - Mark Tunage John Wiley & Sons Inc David Hopkins - Lewis T. Kontni...
Competing on Value : Bridging the gap between brand and customer value: Bri ~ Simon.Dr. Knox - Stan Maklan Financial Times/ Prentice Hall Simon.Dr. Knox - Stan Maklan
Human Relations: Principles and Practices ~ Barry L. Reece - Rhonda Brandt Houghton Mifflin (Academic) Barry L. Reece - Rhonda Brandt
Customer Loyalty: A Guide for Time Travellers ~ Sionade Robinson - Lyn Etherington Palgrave Macmillan Sionade Robinson - Lyn Etherington
Brand Management: The Indian Context ~ Y.L.R. Moorthi Sangam Books Ltd Y.L.R. Moorthi
Brand It Like Beckham: The story of how Brand Beckham was built: The Story ~ Andy Milligan Cyan Books Andy Milligan
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & S ~ Pettis iUniverse.com Pettis
Brand Slam: The Ultimate Hit in the Game of Marketing ~ Frank Delano National Book Network Frank Delano
Strategic Brand Mgmt&Rev Case Bk Strtgc: AND Best Practice Cases in Branding ~ KELLER Prentice Hall KELLER
Building Brands in the Indian Market ~ Tapan K. Panda Excel Books Tapan K. Panda
Global Corporate Identity: No. 3 ~ David E. Carter Collins Design David E. Carter
Identity Branding Revisited: Creating Prospect Attraction ~ Robert E. Krumroy I-B Pub Robert E. Krumroy
National Image and Competitive Advantage: The Theory and Practice of Place ~ Eugene D. Jaffe - Israel D. Nebenzahl Copenhagen Business School Press Eugene D. Jaffe - Israel D. N...
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty ~ Dan Stiff McGraw-Hill Education Dan Stiff
The New Global Brands: Managing Non-government Organizations in the 21st Century ~ John A. Quelch - Nathalie Laidler-Kylander South Western College Publishing John A. Quelch - Nathali...
Differentiate or Die ~ Jack Trout - Steve Rivkin John Wiley & Sons Inc Jack Trout - Steve Rivkin
Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset ~ Joe Marconi NTC/Tribune Joe Marconi
Big Brands, Big Trouble: Lessons Learned the Hard Way (Wiley Audio) ~ Jack Trout Penton Overseas Inc Jack Trout
Brandstand: Strategies for Retail Brand Building ~ Arthur A. Winters - Peggy Fincher Winters HarperCollins Design International Arthur A. Winters - Peg...
Living Brands: Collaboration + Innovation = Customer Fascination ~ Raymond Nadeau McGraw-Hill Education Raymond Nadeau
Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted Lawrence Erlbaum Associates Inc,US Sylvia M. Chan-Olmsted
Corporate Charisma: How to Achieve World-class Recognition by Maximising Yo ~ Paul Temporal - Harry Alder Piatkus Books Paul Temporal - Harry Alder
Integrated Branding: Becoming Brand-driven Through Company-wide Action ~ F.Joseph LePla - Lynn M. Parker - Joseph Lepla Greenwood Press F.Joseph LePla - Lynn M. Parker - Jos...
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Build a Better Trade Show Image: Establishing Brand by Designing a Dynamic ~ Marlys K. Arnold Tiffany Harbor Productions Marlys K. Arnold
Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Return on Ideas: A Practical Guide to Making Innovation Pay ~ David Nichols John Wiley and Sons Ltd David Nichols
18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building ~ Sage Publications Pvt. Ltd
Brand Storm: A Tale of Passion, Betrayal and Revenge: A Matter of Love and ~ Will Murray Financial Times/ Prentice Hall Will Murray
The Corporate Identity Reader ~ Routledge
Asian Brand Strategy: How Asia Builds Strong Brands ~ Martin Roll Palgrave Macmillan Martin Roll
Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand ~ Corey Peck - Mark Paich - Jason J. Valant Taylor & Francis Ltd Corey Peck - Mark Paich - Jason J. Va...
Brand Medicine: The Role of Branding in the Pharmaceutical Industry ~ Tom Blackett - Rebecca Robins Palgrave Macmillan Tom Blackett - Rebecca Robins
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity ~ Alycia Perry - David Wisnom McGraw-Hill Publishing Co. Alycia Perry - David Wisnom
The Company Image: Building Your Identity and Influence in the Marketplace ~ Elinor Selame - Joe Selame John Wiley & Sons Inc Elinor Selame - Joe Selame
Primal Branding: Create Zealots for Your Brand, Your Company and Your Future ~ Patrick Hanlon Simon & Schuster Ltd Patrick Hanlon
Getting It Right the Second Time: How American Ingenuity Transformed Forty- ~ Michael Gershman Addison Wesley Longman Publishing Co Michael Gershman
Best Practice Cases in Branding ~ Kevin Keller Prentice Hall Kevin Keller
The Business of Brands ~ Jon Miller - David Muir John Wiley and Sons Ltd Jon Miller - David Muir
Power Branding ~ Ann Chambers Pennwell Publishing Ann Chambers
Branding- How to Determine Your Brand and Channel Your Marketing Efforts Co ~ Daniel Peterson VDM Verlag Dr. Mueller e.K. Daniel Peterson
The Brand Mindset: Five Essential Strategies for Building Brand Advantage T ~ Duane E. Knapp McGraw-Hill Education Duane E. Knapp

401 - 600

Valuepack:Principles of Marketing & Brand You: AND Brand You ~ Dr. Frances Brassington - Michael R. Solomon Financial Times/ Prentice Hall Dr. Frances Brassington ...
Brand Culture ~ Routledge
Marketing Mojo: Brand Building in an Age of Consumer Control ~ David Herscott iUniverse.com David Herscott
Defending the Brand ~ T.J. Franklin Barricade Books Inc.,U.S. T.J. Franklin
If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: Th ~ Peter Cheverton Kogan Page Ltd Peter Cheverton
Big Brands, Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Jack Trout
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management ~ Kevin Ford John Wiley and Sons Ltd Kevin Ford
Encyclopedia of Consumer Brands: Consumable Products v. 1 (Encyclopedia of ~ St James Press
Brands Tailored for Retailers? ~ Eva Ossiansson Studentlitteratur AB,Sweden Eva Ossiansson
High Visibility: Transforming Your Personal and Professional Brand ~ Irving Rein - Philip Kotler - Martin Stoller - Michael Hamlin McGraw-Hill Publishing Co. Irving Rein...
Media Monoliths: How Great Media Brands Thrive and Survive ~ Mark Tungate Kogan Page Ltd Mark Tungate
Media Monoliths: How Great Media Brands Thrive and Survive ~ Mark Tungate Kogan Page Ltd Mark Tungate
Marketing Revolution: The Radical New Approach to Transforming the Business ~ Paul Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Kogan Page Ltd Paul Gamble - Alan Tapp - A...
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Cust ~ Scott Deming John Wiley & Sons Inc Scott Deming
Value Creation and Branding in Television's Digital Age ~ Timothy M. Todreas Greenwood Press Timothy M. Todreas
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu
The Fake Factor: Why We Love Brands But Buy Fakes ~ Sarah McCartney Cyan Books Sarah McCartney
Brand Positioning ~ Subroto Sengupta McGraw-Hill Publishing Co. Subroto Sengupta
Consumer Behaviour/ Strategic Brand Management: AND Strategic Brand Management ~ Michael Soloman - Kevin Lane Keller Prentice Hall Michael Soloman - Kevin Lane Keller
Corporate Reputation and Competitiveness ~ Gary Davies - Rosa Chun - Rui Vinhas Da Silva - Stuart Roper Routledge Gary Davies - Rosa Chun - Rui...
IMC, the Next Generation: Five Steps for Delivering Value and Measuring Fin ~ Don E. Schultz - Heidi Schultz McGraw-Hill Contemporary Don E. Schultz - Heidi Schultz
Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity ~ Anne Elizabeth Moore The New Press Anne Elizabeth Moore
China's New Culture of Cool: Understanding the world's fastest-growing mark ~ LiAnne Yu - Cynthia Chan - Christopher Ireland New Riders LiAnne Yu - Cynthia Chan - Christopher Ire...
Leading Marketers: Industry Leaders Share Their Knowledge on the Future of ~ Aspatore Books,US
Poor Richard's Branding Yourself Online: How to Use the Internet to Become ~ Bob Baker Top Floor Publishing,U.S. Bob Baker
The Philosophy of Branding: Great Philosophers Think Brands ~ Thom Braun Kogan Page Ltd Thom Braun
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other M ~ Marcel Danesi Rowman & Littlefield Publishers Marcel Danesi
Brands That Rock: What Business Leaders Can Learn from the World of Rock an ~ Roger Blackwell - Kristina Stephan John Wiley & Sons Inc Roger Blackwell - Kristina Stephan
Defending the Brand ~ T.J. Franklin Barricade Books Inc.,U.S. T.J. Franklin
Brand Driven: The Route to Integrated Branding Through Great Leadership ~ F.Joseph LePla - Susan V. Davis - Lynne M. Parker Kogan Page Ltd F.Joseph LePla - Susan V. Davis - L...
Emotion Marketing: The Hallmark Way of Winning Customers for Life ~ Scott Robinette - Claire Brand - Vicki Lenz McGraw-Hill Education Scott Robinette - Claire Brand - V...
Brand Relations Management: Bridging the Gap Between Brand Promise and Bran ~ Tony Aperia - Rolf Back Copenhagen Business School Press Tony Aperia - Rolf Back
Successful Promotions Build Successful Brands ~ Pran Choudhury - Ajay Gupta Universities Press,India Pran Choudhury - Ajay Gupta
Brand Names and Product Dynasties: Lessons in Retrospect ~ Barrie Blake-Coleman Management Books 2000 Ltd Barrie Blake-Coleman
Brand / Wally Olins on Brands: Las Marcas Segun Wally Olins / Wally Olins o ~ Wally Olins Turner Wally Olins
Branding a Store: How to Build Successful Retail Brands in a Changing Marke ~ Ko Floor Kogan Page Ltd Ko Floor
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
Briefs for Building Better Brands: Tips, Parables and Insights for Market L ~ Allan Gorman Brandspa Allan Gorman
Enduring Passion: The Story of the Mercedes-Benz Brand ~ Leslie Butterfield John Wiley and Sons Ltd Leslie Butterfield
Fundamentals of International Business Transactions: Documents ~ Ronald A. Brand Kluwer Law International Ronald A. Brand
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ~ Margaret Mark - Carol S. Pearson McGraw Hill Higher Education Margaret Mark - Carol S. Pearson
Strategic Brand Management (International Edition) ~ Kevin Lane Keller Prentice Hall Kevin Lane Keller
Wizard!: Harry Potter's Brand Magic (Great Brand Stories) ~ Stephen Brown Cyan Books Stephen Brown
Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, ~ David Taylor Capstone Publishing Ltd David Taylor
Corporate Cultures and Global Brands ~ World Scientific Publishing
Brand NFL: Making and Selling America's Favorite Sport (Caravan Book) ~ Michael Oriard University of North Carolina Press Michael Oriard
Www.corporate Identity (E-graph-x) ~ Links International
International Companies and Their Brands (4th ed) ~ Gale
From Brand Vision to Brand Evaluation: The strategic process of growing and ~ Leslie de Chernatony Butterworth-Heinemann Leslie de Chernatony
Brands: Visions and Values (Society of Investment Professionals) ~ John Wiley & Sons
Managing and Sustaining Corporate Image, Identity and Reputation ~ Maktoba Omar Napier University,School of Accounting & Economics Maktoba Omar
Marketing Revolution: The Radical New Approach to Transforming the Business ~ Paul R. Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Kogan Page Ltd Paul R. Gamble - Alan Ta...
The Brand Advocate: A Strategy-Driven Workbook ~ Bill Nissim iUniverse.com Bill Nissim
The Committed Enterprise: Making Vision, Values and Branding Work ~ Hugh Davidson Butterworth-Heinemann Hugh Davidson
Branding Unbound: The Future Of Advertising, Sales, and the Brand Experienc ~ Rick Mathieson Amacom Rick Mathieson
Open Brand Trademark License Agreement January 1998 (Brand Program Document ~ Open Group The Open Group Open Group
The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Cu ~ John Freeland McGraw Hill Higher Education John Freeland
Living Brands: Collaboration + Innovation = Customer Fascination ~ Raymond Nadeau McGraw-Hill Education Raymond Nadeau
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-gri ~ Arch G. Woodside Greenwood Press Arch G. Woodside
Brand Assets (Wiley Finance) ~ Tony Tollington John Wiley and Sons Ltd Tony Tollington
Brand Hollywood: Selling Entertainment in a Global Media Age ~ Paul Grainge Routledge Paul Grainge
Romancing the Customer: Building Power Power Relationships Between Customer ~ Paul Temporal - Martin Trott John Wiley & Sons (Asia) Pte Ltd Paul Temporal - Martin Trott
Everything You Want: Understanding Consumers, Brands and Communications ~ Jennifer Wood - Barney Allan Capstone Publishing Ltd Jennifer Wood - Barney Allan
Boundaries of the Diana Brand: Consumers' Evaluations of Potential Extensio ~ Alicia White - Wendy Lomax Kingston Business School Alicia White - Wendy Lomax
The Breakaway Brand: How Great Brands Stand Out ~ Francis Kelly - Barry Silverstein McGraw-Hill Publishing Co. Francis Kelly - Barry Silverstein
Great Brand Stories: Arsenal Winning together: The story of the Arsenal b ~ John Simmons - Matt Simmons Cyan Books John Simmons - Matt Simmons
Co-branding: The Science of Alliance (Macmillan Business) ~ Tom Blackett - Robert W. Boad Palgrave Macmillan Tom Blackett - Robert W. Boad
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy ~ Marc Gobe Allworth Press,U.S. Marc Gobe
What's in It for Me? ~ Robin Woods Amacom Robin Woods
Nation branding: Concepts, Issues, Practice ~ Keith Dinnie Butterworth-Heinemann Keith Dinnie
Fundamentals of International Business Transactions ~ Ronald A. Brand Kluwer Law International Ronald A. Brand
Brands: The Logos of the Global Economy (International Library of Sociology) ~ C. Lury Routledge C. Lury
The Fall and the Rise of PR ~ Laura Ries - Al Ries HarperCollins Laura Ries - Al Ries
Brand Warriors China ~ Fiona Gilmore - Serge Dumont Profile Business Fiona Gilmore - Serge Dumont
My Sister's a Barista: How They Made Starbucks a Home Away from Home: How T ~ John Simmons Cyan Books John Simmons
World Leading Global Brand Owners: 2 (Global Market Share Planner) ~ Euromonitor International Euromonitor PLC Euromonitor International
Inspired Retail Space: Attract Customers, Build Branding, Increase Volume ~ Corinna Dean Rockport Publishers Inc. Corinna Dean
Www.corporate Identity (E-graph-x) ~ Links International
Big Brands Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Inc Jack Trout
Brand Management: Theory and Practice ~ Tilde Heding - Mogens Bjerre - Charlotte Knudtzen Routledge Tilde Heding - Mogens Bjerre - Charlotte...
Imagination Challenge, The: Strategic Foresight and Innovation in the Globa ~ Alexander Manu Peachpit Press Alexander Manu
Right Side Up: Building Brands in the Age of the Organized Consumer ~ Alan Mitchell Diane Pub Co Alan Mitchell
Strategic Brand Mgmt&Rev Case Bk Strtgc: AND Best Practice Cases in Branding ~ KELLER Prentice Hall KELLER
Brand Clout: Maintaining Relevance And Profitability Amidst Constant Change ~ Dennis C. Flynn Cameo Pubns Dennis C. Flynn
The 22 Immutable Laws of Branding ~ Al Ries - Laura Ries Profile Business Al Ries - Laura Ries
What Is Brand Equity, Anyway? ~ Paul Feldwick NTC Publications Paul Feldwick
Brands Tailored for Retailers? ~ Eva Ossiansson Studentlitteratur AB,Sweden Eva Ossiansson
Comparative Analyses of the Perceived Brand Environments & Implications on ~ Okdemgil Mehmet University of Birmingham Okdemgil Mehmet
Idol to Icon: The Creation of Celebrity Brands ~ Gerrie Lim Cyan Books Gerrie Lim
The Loyalty Advantage: Essential Steps to Energize Your Company, Your Custo ~ Michonski Durki Amacom Michonski Durki
Brandscendence: Three Essential Elements of Enduring Brands ~ Kevin A. Clark Kaplan Business Kevin A. Clark
Branding in Asia: The Creation, Development and Management of Asian Brands ~ Paul Temporal John Wiley & Sons (Asia) Pte Ltd Paul Temporal
Entertainment Marketing & Communication: Selling Branded Performance, Peopl ~ Shay Sayre Prentice Hall Shay Sayre
Deep Branding on the Internet ~ Edward H. Levine - Marc Braunstein Prima Tech Edward H. Levine - Marc Braunstein
Mercedes Benz Brand Places: Architecture and Interior Design ~ Christian Marquart AVEdition,Germany Christian Marquart
Great Brand Stories: Dyson: The domestic engineer: How Dyson changed the m ~ Iain Carruthers Cyan Books Iain Carruthers
B2B Brand Management: The Success Dimensions of Business Brands ~ Philip Kotler - Waldemar Pfoertsch Springer-Verlag Berlin and Heidelberg GmbH & Co. K Philip Kotler ...
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management ~ Kevin Ford John Wiley and Sons Ltd Kevin Ford
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
Cool Brandleaders: An Insight into Britain's Coolest Brands ~ Superbrands Ltd
Brand Management (International Library of Management) ~ Dartmouth Publishing Co Ltd
Brand Manners: How to Create the Self-Confident Organisation to Live the Brand ~ Hamish Pringle - William Gordon John Wiley and Sons Ltd Hamish Pringle - William Gordon
Optimising e-Brand Profitability: Launching, Growing and Protecting Your Br ~ Kris Wadia Financial Times/ Prentice Hall Kris Wadia
The Ultimate Book of Business Brands: Insights from the World's Greatest Br ~ Des Dearlove - Stuart Crainer Capstone Publishing Ltd Des Dearlove - Stuart Crainer
Brand Manners: How to Create the Self-Confident Organisation to Live the Brand ~ Hamish Pringle - William Gordon John Wiley and Sons Ltd Hamish Pringle - William Gordon
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing: Sidney ~ Sage Publications, Inc
Facets of Corporate Identity, Communication and Reputation ~ Routledge
The Best of Branding: Best Practices in Corporate Branding ~ James R. Gregory McGraw-Hill Publishing Co. James R. Gregory
The Lover's Guide to Brand Persuasion: A Masterclass in Brand Communication ~ Paul Treadwell Compton House Publishing Limited Paul Treadwell
International Marketing and Relationships (Profitable Marketing Relationshi ~ Susan Bridgewater - Colin Egan Palgrave Macmillan Susan Bridgewater - Colin Egan
Living the Brand: How to Transform Every Member of Your Organization into a ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Concepting: Creating Successful Brands in a Communication-oriented Era ~ Jan Rijkenberg NTC Publications Jan Rijkenberg
Design of Things to Come, The: How Ordinary People Create Extraordinary Products ~ Craig M. Vogel - Jonathan Cagan - Peter Boatwright Wharton School Publishing Craig M. Vogel - Jonath...
The Elements of Influence: Introducing the Playmaker's Standard: The New Es ~ Alan Kelly Dutton Books Alan Kelly
The Expressive Organization: Linking Identity, Reputation, and the Corporat ~ Oxford University Press
Brand It Yourself: The Fast, Focused Way to Marketplace Magic ~ Lynn Altman Portfolio Lynn Altman
Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell ~ Nancy F. Koehn Harvard Business School Press Nancy F. Koehn
What Clients Love ~ Harry Beckwith Little, Brown & Company Harry Beckwith
Brand Management: A Theoretical and Practical Approach ~ Rik Riezebos Financial Times/ Prentice Hall Rik Riezebos
Marketing Best Practices: Marketing Executives from Bank of America, Porsch ~ Aspatore Books Aspatore Books,US Aspatore Books
Brand Names and Product Dynasties: Lessons in Retrospect ~ Barrie Blake-Coleman Management Books 2000 Ltd Barrie Blake-Coleman
The Invisible Grail: How Brands Can Use Words to Engage with Audiences ~ John Simmons Cyan Books John Simmons
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future ~ Patrick Hanlon Tantor Media Patrick Hanlon
The Business of Brands ~ Jon Miller - David Muir John Wiley and Sons Ltd Jon Miller - David Muir
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing: Sidney ~ Sage Publications, Inc
Superbrands: An Insight into Britain's Strongest Brands ~ Angela Pumphrey Superbrands Ltd Angela Pumphrey
The Impact of Brand Key Success Factors & Market Conditions on Brand Perfor ~ Okdemgil Mehmet University of Birmingham Okdemgil Mehmet
Profit Brand: How to Increase the Profitability, Accountability and Sustain ~ Nick Wreden Kogan Page Ltd Nick Wreden
Branding Across Borders: A Guide to Global Brand Marketing ~ James R. Gregory - Jack G. Wiechmann McGraw-Hill Contemporary James R. Gregory - Jack G. Wiechmann
Consumer Pioneer Brand Awareness, Retrieval, Preference, Purchase and Respo ~ Ruth Rettie - Simon Hilliar - Frank Alpert Kingston Business School Ruth Rettie - Simon Hilliar - Fr...
Guinness Is Guinness...: The Colourful Story of a Black and White Brand (Gr ~ Mark Griffiths Cyan Books Mark Griffiths
Brain Tattoos: Creating Unique Brands That Stick in Your Customers Minds ~ K. Post Amacom K. Post
Branding for Dummies (For Dummies) ~ Bill Chiaravalle - Findlay Schenck Hungry Minds Inc,U.S. Bill Chiaravalle - Findlay Schenck
The Fall of Advertising and the Rise of PR ~ Laura Ries - Al Ries HarperCollins Laura Ries - Al Ries
Gimme! The Human Nature of Successful Marketing ~ John Hallward John Wiley & Sons Inc John Hallward
Branded ~ Alissa Quart Arrow Books Ltd Alissa Quart
The New Strategic Brand Management: Creating and Sustaining Brand Equity Lo ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
Rebuilding Brand America ~ Dick Martin Amacom Dick Martin
Brand Green: Mainstream or Forever Niche ~ Wendy Gordon Green Alliance Wendy Gordon
Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change the World ~ Steve Cone Bloomberg Press Steve Cone
Building Brandwidth: Closing the Sale Online ~ Sergio Zyman - Scott Miller HarperCollins Sergio Zyman - Scott Miller
If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: Th ~ Peter Cheverton Kogan Page Ltd Peter Cheverton
I Know That Name!: Canada's Best Known Brand Names from Elizabeth Arden to ~ M. Kearney - Randy Ray Dundurn Group Ltd ,Canada M. Kearney - Randy Ray
There's No Business That's Not Show Business: Marketing in an Experience Cu ~ Bernd H. Schmitt - David L. Rogers - Karen Vrotsos Financial Times/ Prentice Hall Bernd H. Schmitt -...
What's Your BQ?: Learn How 35 Companies Add customers, Subtract Competitors ~ Sandra Sellani Wbusiness Books Sandra Sellani
Rigorous Magic: Communication Ideas and Their Application ~ Steve Hatch - Jim Taylor John Wiley and Sons Ltd Steve Hatch - Jim Taylor
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand ~ Gerry McGovern A & C Black Publishers Ltd Gerry McGovern
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
Cool Brandleaders: An Insight into Britain's Coolest Brands ~ Superbrands Ltd
Private Label Strategy: How to Meet the Store Brand Challenge ~ Nirmalya Kumar - Jan-Benedict E. M. Steenkamp Harvard Business School Press Nirmalya Kumar - Jan-Ben...
The Brand Marketing Book: Creating, Managing and Extending the Value of You ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Brand Vision: How to Energize Your Team to Drive Business Growth ~ David Taylor John Wiley and Sons Ltd David Taylor
Strategy and Management of Industrial Brands: Business to Business - Produc ~ Philippe Malaval Kluwer Academic Publishers Philippe Malaval
Great Brand Stories: Innocent : Building a brand from nothing but fruit: Bu ~ John Simmons Cyan Books John Simmons
Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall
Marketing 2.0: Strategies for Closer Customer Relationships ~ Gerald Corbae - Jacob B. Jensen - Dirk Schneider Springer-Verlag Berlin and Heidelberg GmbH & Co. K ...
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea ~ Bill Schley - Carl Nichols Portfolio Bill Schley - Carl Nichols
World Leading Global Brand Owners: 2 (Global Market Share Planner) ~ Euromonitor International Euromonitor PLC Euromonitor International
Brand Management ~ Harsh V. Varma Excel Books Harsh V. Varma
Defending the Brand: Aggressive Strategies for Protecting Your Brand in the ~ Brian H. Murray Amacom Brian H. Murray
Guinness is Guinness: The colourful story of a black-and-white brand ~ Mark Griffiths Cyan Books Mark Griffiths
Brand Storm: A Tale of Passion, Betrayal and Revenge: A Matter of Love and ~ Will Murray Financial Times/ Prentice Hall Will Murray
Asia's Star Brands ~ Paul Temporal John Wiley & Sons (Asia) Pte Ltd Paul Temporal
Kids Superbrands: An Insight into Some of Britain's Strongest Kids Brands ~ Angela Cooper Superbrands Ltd Angela Cooper
Strategic Brand Management ~ Richard Elliot - Larry Percy Oxford University Press Richard Elliot - Larry Percy
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff
Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the ~ Christian Mikunda Kogan Page Ltd Christian Mikunda
Revealing Corporate Brands ~ Routledge
A New Brand World: Ten Principles for Achieving Brand Leadership in the Twe ~ Scott Bedbury - Stephen Fenichell Viking Books Scott Bedbury - Stephen Fenichell
Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the ~ Christian Mikunda Kogan Page Ltd Christian Mikunda
Logos and No Gos: How to Understand and Get the Most Out of Your Brand IP ~ Geoff Steward John Wiley and Sons Ltd Geoff Steward
The Making of a Name: The Inside Story of the Brands We Buy ~ Steve Rivkin - Fraser Sutherland - Jack Trout Oxford University Press Inc, USA Steve Rivkin - Fraser...
The Handbook of Brand Management: International Management Series (The Econ ~ David Arnold Perseus Books,U.S. David Arnold
Brand New Justice: The Upside of Global Branding ~ Simon Anholt Butterworth-Heinemann Ltd Simon Anholt
Beyond Branding: How the New Values of Transparency and Integrity Are Chang ~ Nicholas Ind - Chris Macrae - Thomas Gad - John Caswell - Simon Anholt - Sicco van Gelder - Jack Yan...
Firebrands!: Building Brand Loyalty in the Internet Age (ComputerWorld Book ~ Michael Moon Osborne/McGraw-Hill,U.S. Michael Moon
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in ~ John Grant Texere Publishing,US John Grant
ZAG: The #1 Strategy of High-Performance Brands: The Number One Strategy of ~ Marty Neumeier Peachpit Press Marty Neumeier
The Brand Mindset: Five Essential Strategies for Building Brand Advantage T ~ Duane E. Knapp McGraw-Hill Education Duane E. Knapp
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Branding Health Services: Defining Yourself in the Marketplace ~ Gil Bashe - Nancy J. Hicks Aspen Publishers Inc.,U.S. Gil Bashe - Nancy J. Hicks
Brands: The New Wealth Creators (Macmillan Business) ~ Palgrave Macmillan
The Ultimate Book of Business Brands: Insights from the World's 50 Greatest ~ S Crainer Capstone Publishing Ltd S Crainer
Design of Things to Come, The: How Ordinary People Create Extraordinary Products ~ Craig M. Vogel - Jonathan Cagan - Peter Boatwright Wharton School Publishing Craig M. Vogel - Jonath...
A Brand Apart ~ Joe Duffy One Club for Art & Copy Inc.,U.S. Joe Duffy
Counterfeiting Exposed: Protecting Your Brand and Customers ~ David Hopkins - Lewis T. Kontnik - Mark Tunage John Wiley & Sons Inc David Hopkins - Lewis T. Kontni...
Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in ~ Jim Aitchinson Pearson Education,Singapore Jim Aitchinson
Sell It, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-to's on M ~ Kimberly L. McCall aka Marketing Angel Booklocker.com Kimberly L. McCall aka Marketing Angel
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Branded ~ Alissa Quart Arrow Books Ltd Alissa Quart
Turkish & British Brand Managers Perceptions of Their Firm Characteristics ~ University of Birmingham
Big Brands Big Trouble ~ Jack Trout East West Books, (Madras) Pvt Ltd Jack Trout
Making The Most of Your Corporate Brand (FT Management Briefings) ~ Nicholas. Ind Financial Times/ Prentice Hall Nicholas. Ind
Leading Marketers: Industry Leaders Share Their Knowledge on the Future of ~ Aspatore Books,US
The Hero and the Outlaw: Harnessing the Power of Archetypes to Create a Win ~ Margaret Mark - Carol S. Pearson McGraw-Hill Education Margaret Mark - Carol S. Pearson
Great Brand Stories: Arsenal Winning together: The story of the Arsenal b ~ John Simmons - Matt Simmons Cyan Books John Simmons - Matt Simmons
Brand Management W/Brand Metri ~ NEAL - STRAUSS South Western College Publishing NEAL - STRAUSS
Brand Switch ~ Jagdeep Kapoor Jaico Publishing House Jagdeep Kapoor
The Executive's Guide to Corporate Events and Business Entertaining: How to ~ Judy Allen John Wiley and Sons Judy Allen
Brands and Brand Management 4vols ~ DAVIES Routledge,an imprint of Taylor & Francis Books Ltd DAVIES

601 - 800

Creating Value: Financial Management of Brands ~ David Allen CIMA Publishing David Allen
Branded Nation: Our Love Affair with Luxury ~ James Twitchell Simon & Schuster Ltd James Twitchell
Brandwatching: Lifting the Lid on the Phenomenon of Branding ~ Giles Lury Blackhall Publishing Ltd Giles Lury
Brand Hollywood: Selling Entertainment in a Global Media Age ~ Paul Grainge Routledge Paul Grainge
Strategy and Management of Industrial Brands: Business to Business - Produc ~ Philippe Malaval Kluwer Academic Publishers Philippe Malaval
"Harvard Business Review" on Marketing ("Harvard Business Review" Paperback) ~ 'harvard Business Review' Harvard Business School Press 'harvard Business Review'
Experiential Marketing ~ Bernd H. Schmitt Free Press Bernd H. Schmitt
Business Superbrands: An Insight into Britain's Strongest B2B Brands ~ Marcel Knobil Superbrands Ltd Marcel Knobil
Killer Brands: Create and Market a Brand That Will Annihilate the Competition ~ Frank Lane Adams Media Corporation Frank Lane
Kids Superbrands: An Insight into Some of Britain's Strongest Kids Brands ~ Angela Cooper Superbrands Ltd Angela Cooper
Art of Building a Brand (Inside the Minds) ~ Aspatore Books Aspatore Books,US Aspatore Books
Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21s ~ Fiona Gilmore HarperCollins Business Fiona Gilmore
Posh: The Evolution of the Traditional British Brand ~ Sorrel Hershberg The British Council Sorrel Hershberg
Competitive Branding: Winning in the Market Place with Value-added Brands ~ Torsten H. Nilson John Wiley and Sons Ltd Torsten H. Nilson
Brand Strategies and Design ~ Pie Books PIE Books Pie Books
Branding and Advertising ~ Copenhagen Business School Press
Strategic Brand Management: New Approaches to Creating and Evaluating Brand ~ Jean Noel Kapferer Simon & Schuster Jean Noel Kapferer
Best Practice Cases in Branding ~ Kevin Keller Prentice Hall Kevin Keller
Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity ~ Jay Lipe Kaplan Business Jay Lipe
Brand Royalty: How the World's Top 100 Brands Thrive and Survive ~ Matt Haig Kogan Page Ltd Matt Haig
Managing Brand Me: How to Build Your Personal Brand ~ Thomas Gad - Anette Rosencreutz Momentum Thomas Gad - Anette Rosencreutz
Microbranding: Build a Powerful Personal Brand & Beat Your Competition ~ T. Scott Gross Leading Authorities Press T. Scott Gross
Integrated Branding: Becoming Brand-driven Through Company-wide Action ~ F.Joseph LePla - Lynn M. Parker Kogan Page Ltd F.Joseph LePla - Lynn M. Parker
Brands & Advertising: how advertising effectiveness influences brand equity ~ Admap Publications
The Elements of Influence: The New Essential System for Managing Competitio ~ Alan Kelly Plume Books Alan Kelly
Business to Business Branding ~ LAMONS South Western College Publishing LAMONS
The Brand Gym: A Practical Workout for Boosting Brand and Business ~ David Taylor John Wiley and Sons Ltd David Taylor
Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble ~ Davis Dyer - Frederick Dalzell - Rowena Olegario Harvard Business School Press Davis Dyer - Frederic...
Brand New Brand Thinking: Brought to Light by 11 Experts Who Do ~ Merry Baskin - Mark Earls Kogan Page Ltd Merry Baskin - Mark Earls
What Is Brand Equity, Anyway? ~ Paul Feldwick NTC Publications Paul Feldwick
Corporate Branding: Purpose/People/Process ~ Majken Schultz Copenhagen Business School Press Majken Schultz
Brands: The New Wealth Creators ~ Palgrave Macmillan
Experience the Message: How Experiential Marketing Is Changing the Brand World ~ Max Lenderman Mcclelland & Stewart Ltd Max Lenderman
Married to the Brand: Why Consumers Bond with Some Brands for Life ~ William J. McEwen Gallup Press William J. McEwen
The Making of a Name: The Inside Story of the Brands We Buy ~ Steve Rivkin - Fraser Sutherland - Jack Trout Oxford University Press Inc, USA Steve Rivkin - Fraser...
How to Establish a Unique Brand in the Consulting Profession: Powerful Tech ~ Alan Weiss Jossey Bass Wiley Alan Weiss
Consumer Superbrands: Insight into 100 of Britain's Strongest Brands v. 4 ( ~ Marcel Knobil Superbrands Ltd Marcel Knobil
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea ~ Bill Schley - Carl Nichols Portfolio Bill Schley - Carl Nichols
Corporate Charisma: How to Achieve World-class Recognition by Maximising Yo ~ Paul Temporal - Harry Alder Piatkus Books Paul Temporal - Harry Alder
Communities Dominate Brands: Business and Marketing Challenges for the 21st ~ Tomi Ahonen - Alan Moore Futuretext Tomi Ahonen - Alan Moore
The Origin of Brands: Discover the Natural Laws of Product Innovation and B ~ Al Ries - Laura Ries HarperBusiness,U.S. Al Ries - Laura Ries
Megabrands: How to Build Them - How to Beat Them ~ D.John Loden McGraw-Hill Education D.John Loden
The Culting of Brands: Turn Your Customers into True Believers ~ Douglas Atkin Portfolio Douglas Atkin
Brandsimple: How the Best Brands Keep It Simple and Succeed** ~ Adamson A.P Palgrave Adamson A.P
Branding in China ~ China Knowledge Press Pte Ltd China Knowledge Press China Knowledge Press Pte Ltd
Return on Ideas: A Practical Guide to Making Innovation Pay ~ David Nichols John Wiley and Sons Ltd David Nichols
Value Creation and Branding in Television's Digital Age ~ Timothy M. Todreas Greenwood Press Timothy M. Todreas
The New Global Brands: Managing Non-government Organizations in the 21st Century ~ John A. Quelch - Nathalie Laidler-Kylander South Western College Publishing John A. Quelch - Nathali...
'Brand Managers' Perception of Their Market Environment & Implications for ~ Oktemcil Mehmet University of Birmingham Oktemcil Mehmet
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
Momentum: How Companies Become Unstoppable Market Forces ~ Ron Ricci - John Volkmann Harvard Business School Press Ron Ricci - John Volkmann
Brands and Branding ~ "Economist" Economist Books "Economist"
High Visibility: Transforming Your Personal and Professional Brand ~ Irving Rein - Philip Kotler - Martin Stoller - Michael Hamlin McGraw-Hill Publishing Co. Irving Rein...
Superbrands Finland: An Insight into the Strongest Finnish Brands ~ Superbrands Ltd
The Importance of Being Branded: An Irish Perspective ~ John Fanning The Liffey Press John Fanning
Integrated Branding: Becoming Brand-driven Through Company-wide Action ~ F.Joseph LePla - Lynn M. Parker Kogan Page Ltd F.Joseph LePla - Lynn M. Parker
Bringing New Products to Market: The Art and Science of Creating Winners ~ John A. Hall Amacom John A. Hall
Brandscapes: Architecture in the Experience Economy ~ Anna Klingmann The MIT Press Anna Klingmann
Branding- How to Determine Your Brand and Channel Your Marketing Efforts Co ~ Daniel Peterson VDM Verlag Dr. Mueller e.K. Daniel Peterson
Consumer Superbrands 2003: An Insight into 70 of Britain's Strongest Brands ~ Marcel (ed) Knobil Superbrands Ltd Marcel (ed) Knobil
Brands and Desires ~ Hatje Cantz,Germany
Code to Commerce: High Technology Marketing for Maximum Brand Performance ~ Wm. Edward Vesely iUniverse.com Wm. Edward Vesely
National Image and Competitive Advantage: The Theory and Practice of Place ~ Eugene D. Jaffe - Israel D. Nebenzahl Copenhagen Business School Press Eugene D. Jaffe - Israel D. N...
What's in It for Me? ~ Robin Woods Amacom Robin Woods
Cool Brands: An Insight into Some of Britain's Coolest Brands ~ Superbrands Ltd
Moment of Truth: Redefining the Marketing Agenda ~ Andreas Bauer - Bjoern Bloching - Kai Howaldt - Alan Mitchell Palgrave Macmillan Andreas Bauer - Bjo...
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu
Brand Namkaran for Deshi Khari English Marie ~ Kapoor Jagdeep BPI (India) PVT Ltd Kapoor Jagdeep
Brands and Their Companies: Consumer Products and Their Manufacturers with ~ Thomson Gale
Legendary Brands: Unleashing the Power of Stroytelling to Create a Winning ~ Laurence Vincent Kaplan Business Laurence Vincent
The 11 Immutable Laws of Branding ~ Al Ries - Laura Ries HarperCollins Business Al Ries - Laura Ries
Advertising Media Planning: A Brand Management Approach ~ Donald W. Jugenheimer - Larry D. Kelley M.E. Sharpe Donald W. Jugenheimer - Larry D. Kelley
Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Camb ~ Teresa da Silva Lopes Cambridge University Press Teresa da Silva Lopes
Facets of Corporate Identity, Communication and Reputation ~ Routledge
Building a Great Brand: The Over-arching Issues You Need to Know (Executive ~ Thomas Nightingale Aspatore Books,US Thomas Nightingale
Profitbrand: How to Increase the Profitability, Accountability and Sustaina ~ Nick Wreden Kogan Page Ltd Nick Wreden
Brands: Meaning and Value in Media Culture ~ Adam Arvidsson Routledge Adam Arvidsson
United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Reme ~ Mike Moser Harvard Business School Press Mike Moser
Power Branding ~ Ann Chambers Pennwell Publishing Ann Chambers
Building a Great Brand: The Over-arching Issues You Need to Know (Executive ~ Thomas Nightingale Aspatore Books,US Thomas Nightingale
The Power of: Brand Communication Is Business - To - Business Markets (Work ~ Lynch Joanne - De Chernatony Lesue University of Birmingham Lynch Joanne - De Chernatony Lesue
Successful Branding ~ P.K. Choudhury Sangam Books Ltd P.K. Choudhury
Strategy and Management of Industrial Brands: Business to Business - Produc ~ Philippe Malaval Kluwer Academic Publishers Philippe Malaval
The Brand Advocate: A Strategy-Driven Workbook ~ Bill Nissim iUniverse.com Bill Nissim
Brand Management: Texts and Cases ~ Harsh V. Verma Excel Books Harsh V. Verma
The Art of Building a Brand: Leading Marketers Reveals the Secrets of Build ~ Orient Paperbacks,India
Building Brands and Believers: How to Connect with Consumers Using Archetypes ~ Kent Wertime John Wiley & Sons (Asia) Pte Ltd Kent Wertime
FT.Larreche:Momentum_c: How to ignite exceptional growth: How to Ignite Unl ~ Jean Claude Larreche Wharton School Publishing Jean Claude Larreche
Romancing the Customer: Building Power Power Relationships Between Customer ~ Paul Temporal - Martin Trott John Wiley & Sons (Asia) Pte Ltd Paul Temporal - Martin Trott
Building Brands Directly: Creating Business Value from Customer Relationships ~ Stewart Pearson Palgrave Macmillan Stewart Pearson
Brand Think: A Guide to Branding ~ Lilian Wong - Lynn Tan Siu Hui - Deborah Fernando Sim Trafford Publishing Lilian Wong - Lynn Tan Siu...
Posh: The Evolution of the Traditional British Brand ~ Sorrel Hershberg The British Council Sorrel Hershberg
Brand Manners: How to Create the Self-confident Organisation to Live the Brand ~ Hamish Pringle - William Gordon John Wiley and Sons Ltd Hamish Pringle - William Gordon
Marketing Mojo: Brand Building in an Age of Consumer Control ~ David Herscott iUniverse.com David Herscott
Conquering Consumerspace: Marketing Strategies for a Branded World ~ Michael R. Solomon Amacom Michael R. Solomon
Strategic Implications of Brand Managers Perception of Their Brand Market E ~ Okdemgil Mehmet University of Birmingham Okdemgil Mehmet
A Theory of Genericization on Brand Name Change (Studies in Onomastics) ~ Shawn M. Clankie Edwin Mellen Press Ltd Shawn M. Clankie
Brand Planning for the Pharmaceutical Industry ~ Nigel MacLennan Gower Publishing Ltd Nigel MacLennan
United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Reme ~ Mike Moser Harvard Business School Press Mike Moser
The Best of Branding: Best Practices in Corporate Branding ~ James R. Gregory McGraw-Hill Publishing Co. James R. Gregory
The Essential Brand Book: Over 100 Techniques to Increase Brand Value ~ Iain Ellwood Kogan Page Ltd Iain Ellwood
Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Commu ~ Roger Haywood Kogan Page Ltd Roger Haywood
Great Brand Stories: Scotch Whisky The story of Scotland's greatest export ~ Stuart Delves Cyan Books Stuart Delves
Encyclopedia of Consumer Brands: Personal Products v. 2 (Encyclopedia of Co ~ St James Press
18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building ~ Sage Publications Pvt. Ltd
Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21s ~ Fiona Gilmore Profile Business Fiona Gilmore
BRANDS: A Marketing Game ~ Randall G. Chapman Prentice Hall Randall G. Chapman
Plunkett's Advertising and Branding Industry Almanac: Advertising and Brand ~ Jack W. Plunkett Plunkett Research, Ltd Jack W. Plunkett
Branding: A Practical Guide to Planning Your Strategy (Marketing in Action) ~ Geoffrey Randall Kogan Page Ltd Geoffrey Randall
Building Brand Value ~ B. Turkel Unknown B. Turkel
Brand Asset Management: Driving Profitable Growth Through Your Brands (Joss ~ Scott M. Davis Jossey Bass Wiley Scott M. Davis
Best Practice Cases in Branding ~ Kevin Keller Prentice Hall Kevin Keller
Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted - Chan-Olmsted Lawrence Erlbaum Associates Sylvia M. Chan-Olmsted - Chan-Olms...
Ad Worlds: Brands, Media, Audiences ~ Greg Myers Hodder Arnold Greg Myers
Brain Tattoos: Creating Unique Brands That Stick in Your Customers Minds ~ K. Post Amacom K. Post
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
The Impact of Brand Market Environment on Brand Performance & Strategic Imp ~ Okdemgil Mehmet University of Birmingham Okdemgil Mehmet
The Fake Factor: Why We Love Brands But Buy Fakes ~ Sarah McCartney Cyan Books Sarah McCartney
Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Brea ~ John Foley - Julie Kendrick Pfeiffer Wiley John Foley - Julie Kendrick
There's No Business That's Not Show Business: Marketing in an Experience Cu ~ Bernd H. Schmitt - David L. Rogers - Karen Vrotsos Financial Times/ Prentice Hall Bernd H. Schmitt -...
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leve ~ David A. Aaker Simon & Schuster Ltd David A. Aaker
A Genies Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius ~ Jack Trout John Wiley & Sons Jack Trout
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Code to Commerce: High Technology Marketing for Maximum Brand Performance ~ Wm. Edward Vesely iUniverse.com Wm. Edward Vesely
Integrated Branding: Becoming Brand-driven Through Company-wide Action ~ F.Joseph LePla - Lynn M. Parker - Joseph Lepla Greenwood Press F.Joseph LePla - Lynn M. Parker - Jos...
Celebrity Sells ~ Hamish Pringle John Wiley and Sons Ltd Hamish Pringle
Cool Brandleaders: An Insight into Britain's Coolest Brands ~ Superbrands Ltd
Big Brands Big Trouble ~ Jack Trout East West Books, (Madras) Pvt Ltd Jack Trout
Promiscuous Customers: Invisible Brands - Delivering Value in Digital Markets ~ Michael Bayler - David Stoughton Capstone Publishing Ltd Michael Bayler - David Stoughton
Branding in Asia: The Creation, Development and Management of Asian Brands ~ Paul Temporal John Wiley & Sons (Asia) Pte Ltd Paul Temporal
The Essential Brand Book: Over 100 Techniques to Increase Brand Value ~ Iain Ellwood Kogan Page Ltd Iain Ellwood
Encyclopedia of Consumer Brands: Durable Goods v. 3 (Encyclopedia of Consum ~ St James Press
Emotional Branding: How Successful Brands Gain the Irrational Edge ~ Daryl Travis Prima Tech Daryl Travis
The Invisible Grail: How Brands Can Use Words to Engage with Audiences ~ John Simmons Cyan Books John Simmons
Branding and Advertising ~ Copenhagen Business School Press
From Brand Vision to Brand Evaluation ~ L.De Chernatony Butterworth-Heinemann Ltd L.De Chernatony
Branding Bundle ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Brand You ~ Michael R. Solomon Prentice Hall Michael R. Solomon
Psychology for Successful Selling ~ Robert De Groot Branden Publishing Co ,U.S. Robert De Groot
60-Minute Brand Strategist ~ Idris Moottee SA Press Idris Moottee
The Infinite Asset: Managing Brands to Build New Value ~ Sam Hill - Chris Lederer Harvard Business School Press Sam Hill - Chris Lederer
Wizard!: Harry Potter's Brand Magic (Great Brand Stories) ~ Stephen Brown Cyan Books Stephen Brown
Culture and Consumption: v. 2: Markets, Meaning, and Brand Management: v. 2 ~ Grant McCracken Indiana University Press Grant McCracken
Guinness Is Guinness...: The Colourful Story of a Black and White Brand (Gr ~ Mark Griffiths Cyan Books Mark Griffiths
Brand Management: The Indian Context ~ Y.L.R. Moorthi Sangam Books Ltd Y.L.R. Moorthi
Building Brandwidth: Closing the Sale Online ~ Sergio Zyman - Scott Miller HarperCollins Sergio Zyman - Scott Miller
The Importance of Being Branded: An Irish Perspective ~ John Fanning The Liffey Press John Fanning
Superbrands Poland: An Insight into 75 of Poland's Strongest Brands ~ Superbrands Ltd
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury ~ Radha Chadha - Paul Husband Nicholas Brealey International Radha Chadha - Paul Husband
Branding for Dummies (For Dummies) ~ Bill Chiaravalle - Findlay Schenck Hungry Minds Inc,U.S. Bill Chiaravalle - Findlay Schenck
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds ~ David Taylor John Wiley and Sons Ltd David Taylor
Entertainment Marketing & Communication: Selling Branded Performance, Peopl ~ Shay Sayre Prentice Hall Shay Sayre
Brands in the Balance ~ Kevin Drawbaugh Reuters Kevin Drawbaugh
"Harvard Business Review" on Brand Management ("Harvard Business Review" Pa ~ Erich Joachimsthaler - Harvard Business Review - David A. Aaker Harvard Business School Press Erich ...
Brand Management with Brand Metrics ~ Ronald G. Strauss - William Neal Texere Publishing,US Ronald G. Strauss - William Neal
Profitbrand: How to Increase the Profitability, Accountability and Sustaina ~ Nick Wreden Kogan Page Ltd Nick Wreden
The Executive's Guide to Corporate Events and Business Entertaining: How to ~ Judy Allen John Wiley and Sons Judy Allen
Brand Alchemy: Developing Successful Brands from the Inside Out ~ Susanna Mitterer - Nick Brice Blackhall Publishing Ltd Susanna Mitterer - Nick Brice
Promiscuous Customers: Invisible Brands - Delivering Value in Digital Markets ~ Michael Bayler - David Stoughton Capstone Publishing Ltd Michael Bayler - David Stoughton
Brand Management (International Library of Management) ~ Dartmouth Publishing Co Ltd
Developing and Branding the Fashion Merchandising Portfolio ~ Janace Bubonia-Clarke - Phyllis Borcherding Fairchild Books Janace Bubonia-Clarke - Phyllis Borcherd...
Brand New Justice: How Branding Places and Products Can Help the Developing ~ Simon Anholt Butterworth-Heinemann Simon Anholt
Becoming a Category of One: How Extraordinary Companies Transcend Commodity ~ Joe Calloway John Wiley & Sons Inc Joe Calloway
Pkg Adv Integ Brand Pro Stdt ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn
What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands ~ Ryan Mathews - Watts Wacker Financial Times/ Prentice Hall Ryan Mathews - Watts Wacker
Big Brands Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Inc Jack Trout
Brandwatching: Lifting the Lid on the Phenomenon of Branding ~ Giles Lury Blackhall Publishing Ltd Giles Lury
Post-it Brand Ideas That Stick (Post It Notes) (Post It Notes) ~ Bonnier Books Ltd
EBrands: Building an Internet Business at Breakneck Speed (Harvard Business ~ Phil Carpenter Harvard Business School Press Phil Carpenter
Successful Branding ~ P.K. Choudhury Sangam Books Ltd P.K. Choudhury
Brand Leadership ~ David A. Aaker - Erich Joachimsthaler Free Press David A. Aaker - Erich Joachimsthaler
Brand Spirit: How Cause Related Marketing Builds Brands ~ Hamish Pringle - Marjorie Thompson John Wiley and Sons Ltd Hamish Pringle - Marjorie Thompson
Become the Brand of Choice ~ Jason Hartman Jaico Publishing House Jason Hartman
Branding TV: Principles and Practices ~ Walter McDowell - Alan Batten Focal Press Walter McDowell - Alan Batten
Designers on Design: Joel Desgrippes and Marc Gobe on Emotional Brand Experience ~ Anne Hellman-White - Desgrippes Gobe Rockport Publishers Inc Anne Hellman-White - Desgrippes Gobe
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Viking (India) Alex Wipperfurth
Brand Spirit: How Cause Related Marketing Builds Brands ~ Hamish Pringle - Marjorie Thompson John Wiley and Sons Ltd Hamish Pringle - Marjorie Thompson
Challenging the Big Brands: How New Brands Win Market Share with Innovative ~ Judith Evans - Cheryl Dangel Cullen Rockport Publishers Inc Judith Evans - Cheryl Dangel Cullen
Branding (ExpressExec) ~ Stephen Coomber Capstone Express Exec Stephen Coomber
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
More Than A Name: An Introduction to Branding (Design) ~ Melissa Davis Ava Publishing Melissa Davis
Living the Brand: How to Transform Every Member of Your Organization into a ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Global Corporate Identity 2 (Global Corporate Identity) ~ David Carter Harper Design International David Carter
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st ~ Scott Bedbury - Stephen Fenichell Penguin Books Scott Bedbury - Stephen Fenichell
Brand It Yourself: The Fast, Focused Way to Marketplace Magic ~ Lynn Altman Portfolio Lynn Altman
Inside Her Pretty Little Head: Branding and Marketing to Women ~ Jane Cunningham & Philippa Roberts Cyan Books Jane Cunningham & Philippa Roberts
Smart Things to Know About Brands (Smart) ~ John Mariotti Capstone Publishing Ltd John Mariotti
Managing Brand Me: How to Build Your Personal Brand ~ Thomas Gad - Anette Rosencreutz Momentum Thomas Gad - Anette Rosencreutz
Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning ~ John Winsor Kaplan Business John Winsor
Customer and Brand Manager Perspectives on Brand Relationships: A Conceptua ~ Colin Jeavons - Mark Gabbott - Leslie de Chernatony University of Birmingham Colin Jeavons - Mark Ga...
Defending the Brand: Aggressive Strategies for Protecting Your Brand in the ~ Brian H. Murray Amacom Brian H. Murray
IMC: Using Advertising and Promotion to Build Brands ~ Tom Duncan McGraw-Hill Publishing Co. Tom Duncan
How to Succeed at Retail: Winning Case Studies and Strategies for Retailers ~ Keith Lincoln - Lars Thomassen Kogan Page Ltd Keith Lincoln - Lars Thomassen
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Culture and Consumption: Markets, Meaning, and Brand Management: v. 2 ~ Grant McCracken Indiana University Press Grant McCracken
Brands: Meaning and Value in Media Culture ~ Adam Arvidsson Routledge Adam Arvidsson
Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell ~ Nancy F. Koehn Harvard Business School Press Nancy F. Koehn
Enduring Passion: The Story of the Mercedes-Benz Brand (German Language Edition) ~ L. Butterfield John Wiley and Sons Ltd L. Butterfield
Branded Entertainment: Product Placement and Brand Strategy in the Entertai ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu
Challenging the Big Brands: How New Brands Win Market Share with Innovative ~ Judith Evans - Cheryl Dangel Cullen Rockport Publishers Inc Judith Evans - Cheryl Dangel Cullen

801 - 1000

The Personal Branding Phenomenon ~ Peter Montoya - Tim Vandehey Millennium Advertising Peter Montoya - Tim Vandehey
Brand Warriors: Corporate Leaders Share Their Winning Strategies ~ Profile Business
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy ~ Marc Gobe Allworth Press,U.S. Marc Gobe
Companies and Their Brands 28 2v Set (Companies & Their Brands) ~ Thomson Gale
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Book of Abstracts: Thought Leaders International Conference on Brand Management ~ Leslie de Chernatony - Susan Cottam University of Birmingham Leslie de Chernatony - Susan Cottam
Brands: The Logos of the Global Economy (International Library of Sociology) ~ C. Lury Routledge C. Lury
The Brand Marketing Book: Creating, Managing and Extending the Value of You ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Designing Brand Experiences: Creating Powerful Integrated Brand Solutions ~ Robin Landa Delmar Robin Landa
Branding Health Services: Defining Yourself in the Marketplace ~ Gil Bashe - Nancy J. Hicks Aspen Publishers Inc.,U.S. Gil Bashe - Nancy J. Hicks
Sport Brandleaders ~ Angela Pumphrey Superbrands Ltd Angela Pumphrey
The Name of the Beast: The Process and Perils of Naming Products, Companies ~ Neil Taylor Cyan Books Neil Taylor
Macrae:The Brand Chartering Handb_c: How Brand Organisations Learn Living S ~ Chris Macrae Addison Wesley Chris Macrae
Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategies ~ Giles David Moss Pharmaceutical Products Press Giles David Moss
Brand Namkaran for Deshi Khari English Marie ~ Kapoor Jagdeep BPI (India) PVT Ltd Kapoor Jagdeep
Creating Passion Brands: How to Build Emotional Brand Connection with Customers ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
The Art of Building a Brand: Leading Marketers Reveals the Secrets of Build ~ Orient Paperbacks,India
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds ~ David Taylor John Wiley and Sons Ltd David Taylor
The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and ~ John Grant John Wiley and Sons Ltd John Grant
Media Monoliths: How Great Media Brands Thrive and Survive ~ Mark Tungate Kogan Page Ltd Mark Tungate
Clicks, Bricks and Brands: The Marriage of Retailer and E-tailer ~ Martin Lindstrom Kogan Page Ltd Martin Lindstrom
Millionaire Tactics: The Secrets of Self -made Millionaires ~ Harry Seggu Booksurge Llc Harry Seggu
Brand Management ~ Harsh V. Varma Excel Books Harsh V. Varma
Tattoos: The Ultimate Proof of a Successful Brand ~ Denise Wymore Booksurge Llc Denise Wymore
The Philosophy of Branding: Great Philosophers Think Brands ~ Thom Braun Kogan Page Ltd Thom Braun
The 22 Immutable Laws of Branding ~ Al Ries - Laura Ries Profile Business Al Ries - Laura Ries
From Brand Vision to Brand Evaluation: The strategic process of growing and ~ Leslie de Chernatony Butterworth-Heinemann Leslie de Chernatony
Experiential Marketing ~ Bernd H. Schmitt Free Press Bernd H. Schmitt
Fame and Fortune: How Successful Companies Build Winning Reputations (Finan ~ Charles J. Fombrun - Cees B.M. van Riel Financial Times/ Prentice Hall Charles J. Fombrun - Cees B.M...
Brand Management 101: 101 Lessons from Real World Marketing ~ M. Dhar John Wiley and Sons Ltd M. Dhar
The Elements of Influence: Introducing the Playmaker's Standard: The New Es ~ Alan Kelly Dutton Books Alan Kelly
How to Establish a Unique Brand in the Consulting Profession: Powerful Tech ~ Alan Weiss Jossey Bass Wiley Alan Weiss
Campaign Planner for Integrated Brand Communications ~ SAYRE South Western College Publishing SAYRE
Building the Brand-driven Business: Operationalize Your Brand to Drive Prof ~ Scott M. Davis - Michael Dunn Jossey Bass Wiley Scott M. Davis - Michael Dunn
Wally Olins On Brand ~ Wally Olins Thames & Hudson Ltd Wally Olins
The Ultimate Book of Business Brands: Insights from the World's 50 Greatest ~ S Crainer Capstone Publishing Ltd S Crainer
Brand Spirit: How Cause Related Marketing Builds Brands ~ Hamish Pringle - Marjorie Thompson John Wiley and Sons Ltd Hamish Pringle - Marjorie Thompson
Branding.Com: Online Branding for Marketing Success ~ Deborah Kania McGraw-Hill Education Deborah Kania
Brands That Rock: What Business Leaders Can Learn from the World of Rock an ~ Roger Blackwell - Kristina Stephan John Wiley & Sons Inc Roger Blackwell - Kristina Stephan
Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategies ~ Giles David Moss Pharmaceutical Products Press Giles David Moss
Branding Governance: A Participatory Approach to the Brand Building Process ~ Nicholas Ind - Rune Bjerke John Wiley and Sons Ltd Nicholas Ind - Rune Bjerke
The Importance of Being Branded: An Irish Perspective ~ John Fanning The Liffey Press John Fanning
Fundamentals of International Business Transactions: Documents ~ Ronald A. Brand Kluwer Law International Ronald A. Brand
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
Brandscaping: Worlds of Experience in Retail Design / Erlebnisdesign Fur Ei ~ Birkhauser Verlag AG
The New Strategic Brand Management: Creating and Sustaining Brand Equity Lo ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
Branded and on Display ~ Daniel Thomas Cook Krannert Art Museum,US Daniel Thomas Cook
Brandjam: Humanizing Brands Through Emotional Design ~ Marc Gobe Roundhouse Publishing Group Marc Gobe
Global Corporate Identity 2 (Global Corporate Identity) ~ David Carter Harper Design International David Carter
The Name of the Beast: The Process and Perils of Naming Products, Companies ~ Neil Taylor Cyan Books Neil Taylor
Branding Governance: A Participatory Approach to the Brand Building Process ~ Nicholas Ind - Rune Bjerke John Wiley and Sons Ltd Nicholas Ind - Rune Bjerke
Idol to Icon: The Creation of Celebrity Brands ~ Gerrie Lim Cyan Books Gerrie Lim
Differentiate or Die ~ Jack Trout - Steve Rivkin John Wiley & Sons Inc Jack Trout - Steve Rivkin
American Trade-mark Designs: Survey with 732 Marks, Logos and Corporate-ide ~ Barbara Baer Capitman Dover Publications Inc. Barbara Baer Capitman
The Committed Enterprise: Making Vision, Values and Branding Work ~ Hugh Davidson Butterworth-Heinemann Hugh Davidson
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in ~ John Grant Texere Publishing,US John Grant
Brands: Meaning and Value in Media Culture ~ Adam Arvidsson Routledge Adam Arvidsson
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury ~ Radha Chadha - Paul Husband Nicholas Brealey International Radha Chadha - Paul Husband
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time ~ Matt Haig Kogan Page Ltd Matt Haig
Brand It Like Beckham: The story of how Brand Beckham was built: The Story ~ Andy Milligan Cyan Books Andy Milligan
Identity Design Sourcebook: Successful Ids Deconstructed and Revealed (Rockport) ~ Clay Andres - Catharine Fishel - Pat Matson Knapp Rockport Publishers Inc Clay Andres - Catharine Fi...
The 2007-2012 Outlook for Kraft Foods Brand Cookies in Greater China ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Branding Irons, Embossing Seals, Figures, Letters ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Dark Brandy in Japan ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Dark Brandy in Greater China ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Wine, Brandy, and Brandy Spirits in the United States ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Distilled Liquor Excluding Brandy in Greater China ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Wine, Brandy, and Brandy Spirits in India ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bottled Liquor Excluding Brandy in India ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bacardi Breezer Brand Ready-To-Drink Alcoholic Be ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bottled Liquor Excluding Brandy in Japan ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Kellogg Brand Cookies in Greater China ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bacardi Rigo Brand Ready-To-Drink Alcoholic Bever ~ Philip M. Parker Philip M. Parker
Enduring Passion: The Story of the Mercedes-Benz Brand ~ Leslie Butterfield John Wiley and Sons Ltd Leslie Butterfield
The 2007-2012 Outlook for Kellogg Brand Cookies in Japan ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bacardi Breezer Brand Ready-To-Drink Alcoholic Be ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Branding Irons, Embossing Seals, Figures, Letters ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Branding Irons, Embossing Seals, Figures, Letters ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Kellogg Brand Cookies in India ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Wine, Brandy, and Brandy Spirits in Japan ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Wine, Brandy, and Brandy Spirits in Greater China ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bacardi Rigo Brand Ready-To-Drink Alcoholic Bever ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Distilled Liquor Excluding Brandy in India ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bottled Liquor Excluding Brandy in the United States ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Dark Brandy in India ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bacardi Breezer Brand Ready-To-Drink Alcoholic Be ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Branding Irons, Embossing Seals, Figures, Letters ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Distilled Liquor Excluding Brandy in the United States ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bacardi Rigo Brand Ready-To-Drink Alcoholic Bever ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bacardi Breezer Brand Ready-To-Drink Alcoholic Be ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bacardi Rigo Brand Ready-To-Drink Alcoholic Bever ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Bottled Liquor Excluding Brandy in Greater China ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Distilled Liquor Excluding Brandy in Japan ~ Philip M. Parker Philip M. Parker
The 2007-2012 Outlook for Dark Brandy in the United States ~ Philip M. Parker Philip M. Parker
Emotion Marketing: The Hallmark Way of Winning Customers for Life ~ Scott Robinette - Claire Brand - Vicki Lenz McGraw-Hill Education Scott Robinette - Claire Brand - V...
The Philosophy of Branding: Great Philosophers Think Brands ~ Thom Braun Kogan Page Ltd Thom Braun
Sixty Trends in Sixty Minutes (Brandweek) ~ Sam Hill John Wiley & Sons Inc Sam Hill
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and ~ Adam Morgan John Wiley and Sons Ltd Adam Morgan
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty ~ Dan Stiff McGraw-Hill Education Dan Stiff
Brand Gap, The: Revised Edition: How to Bridge the Distance Between Busines ~ Marty Neumeier Peachpit Press Marty Neumeier
Brandscendence: Three Essential Elements of Enduring Brands ~ Kevin A. Clark Kaplan Business Kevin A. Clark
Grocery Revolution: The New Focus on the Consumer ~ Barbara E. Kahn - Leigh M. McAlister Prentice Hall Barbara E. Kahn - Leigh M. McAlister
The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Cu ~ John Freeland McGraw Hill Higher Education John Freeland
Vault Career Guide to Marketing & Brand Management ~ Jennifer Goodman Vault.com Jennifer Goodman
Business Superbrands: An Insight into Britains Strongest B2B Brands ~ Superbrands (UK) Ltd
Brandscaping: Worlds of Experience in Retail Design / Erlebnisdesign Fur Ei ~ Birkhauser Verlag AG
The Brand Called You: The Ultimate Brand-Building and Business Development ~ Peter Montoya - Tim Vandehey Personal Branding Pr Peter Montoya - Tim Vandehey
Emotional Branding: The New Paradigm for Connecting Brands to People ~ Marc Gobe - Sergio Zyman Allworth P.,U.S. Marc Gobe - Sergio Zyman
Power of Cult Branding ~ Matthew W. Ragas - Bolivar Bueno Random House USA Inc Matthew W. Ragas - Bolivar Bueno
The 2007-2012 World Outlook for Bottled Liquor Excluding Brandy ~ Philip M. Parker Philip M. Parker
The 2007-2012 World Outlook for Distilled Liquor Excluding Brandy ~ Philip M. Parker Philip M. Parker
The 2007 Report on Wine, Brandy, and Brandy Spirits: World Market Segmentat ~ Philip M. Parker Philip M. Parker
The 2007-2012 World Outlook for Bacardi Breezer Brand Ready-To-Drink Alcoho ~ Philip M. Parker Philip M. Parker
The 2007 Report on Kraft Foods Brand Cookies: World Market Segmentation by City ~ Philip M. Parker Philip M. Parker
The 2007 Report on Bacardi Breezer Brand Ready-To-Drink Alcoholic Beverages ~ Philip M. Parker Philip M. Parker
The 2007 Report on Distilled Liquor Excluding Brandy: World Market Segmenta ~ Philip M. Parker Philip M. Parker
The 2007-2012 World Outlook for Branding Irons, Embossing Seals, Figures, L ~ Philip M. Parker Philip M. Parker
The 2007-2012 World Outlook for Kraft Foods Brand Cookies ~ Philip M. Parker Philip M. Parker
The 2007 Report on Kellogg Brand Cookies: World Market Segmentation by City ~ Philip M. Parker Philip M. Parker
The 2007-2012 World Outlook for Wine, Brandy, and Brandy Spirits ~ Philip M. Parker Philip M. Parker
The 2007 Report on Dark Brandy: World Market Segmentation by City ~ Philip M. Parker Philip M. Parker
The 2007-2012 World Outlook for Dark Brandy ~ Philip M. Parker Philip M. Parker
The 2007-2012 World Outlook for Bacardi Rigo Brand Ready-To-Drink Alcoholic ~ Philip M. Parker Philip M. Parker
The 2007 Report on Bottled Liquor Excluding Brandy: World Market Segmentati ~ Philip M. Parker Philip M. Parker
The 2007 Report on Bacardi Rigo Brand Ready-To-Drink Alcoholic Beverages: W ~ Philip M. Parker Philip M. Parker
The 2007-2012 World Outlook for Kellogg Brand Cookies ~ Philip M. Parker Philip M. Parker
Brands: The New Wealth Creators ~ New York University Press
The Art of Digital Branding ~ Ian Cocoran Allworth Press,U.S. Ian Cocoran
Culture and Consumption: v. 2: Markets, Meaning, and Brand Management: v. 2 ~ Grant McCracken Indiana University Press Grant McCracken
Corporate Branding: Purpose/People/Process ~ Majken Schultz Copenhagen Business School Press Majken Schultz
Brand Royalty: How the World's Top 100 Brands Thrive and Survive ~ Matt Haig Kogan Page Ltd Matt Haig
The 11 Immutable Laws of Internet Branding ~ Al Ries - Laura Ries HarperCollins Business Al Ries - Laura Ries
Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the ~ Christian Mikunda Kogan Page Ltd Christian Mikunda
Brand Royalty: How the World's Top 100 Brands Thrive and Survive ~ Matt Haig Kogan Page Ltd Matt Haig
Brandsimple: How the Best Brands Keep It Simple and Succeed ~ Allen P. Adamson Palgrave Macmillan Allen P. Adamson
The Fall and the Rise of PR ~ Laura Ries - Al Ries HarperCollins Laura Ries - Al Ries
Building Strong Brands ~ David A. Aaker Simon & Schuster Ltd David A. Aaker
Plunkett's Advertising & Branding Industry Almanac: Your Complete Guide to ~ Jack W. Plunkett Plunkett Research, Ltd Jack W. Plunkett
Winning the Profit Game: Smarter Pricing, Smarter Branding ~ Robert G. Docters - Michael R. Reopel - Jeanne-Mey Sun - Stephen M. Tanny McGraw-Hill Publishing Co....
The Fall of Advertising and the Rise of PR ~ Laura Ries - Al Ries HarperCollins Laura Ries - Al Ries
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sigh ~ Martin Lindstrom Kogan Page Ltd Martin Lindstrom
Customize the Brand: Make It More Desirable and Profitable ~ Torsten H. Nilson John Wiley and Sons Ltd Torsten H. Nilson
A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business C ~ Tom Asacker Paramount Market Pub Tom Asacker
Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Ex ~ Michael Payne Praeger Publishers Inc.,U.S. Michael Payne
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Brandjam: Creating Profound Emotional Response Through Design ~ Marc Gobe Allworth Press,U.S. Marc Gobe
Retailization: Brand Survival in the Age of Retailer Power ~ Lars Thomassen - Keith Lincoln - Anthony Aconis Kogan Page Ltd Lars Thomassen - Keith Lincoln - Anth...
Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity ~ Jay Lipe Kaplan Business Jay Lipe
My Sister's a Barista: How They Made Starbucks a Home Away from Home: How T ~ John Simmons Cyan Books John Simmons
How to Succeed at Retail: Winning Case Studies and Strategies for Retailers ~ Keith Lincoln - Lars Thomassen Kogan Page Ltd Keith Lincoln - Lars Thomassen
Brand Gap, The: Revised Edition: How to Bridge the Distance Between Busines ~ Marty Neumeier Peachpit Press Marty Neumeier
Retailization: Brand Survival in the Age of Retailer Power ~ Lars Thomassen - Keith Lincoln - Anthony Aconis Kogan Page Ltd Lars Thomassen - Keith Lincoln - Anth...
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and ~ Adam Morgan John Wiley and Sons Ltd Adam Morgan
Brands (Routledge Introductions to Media and Communications) ~ Marcel Danesi Routledge Marcel Danesi
Obsessive Branding Disorder: The Illusion of Business and the Business of I ~ Lucas Conley PublicAffairs,U.S. Lucas Conley
The Mental World of Brands: Mind, Memory and Brand Success ~ Giep Franzen - Margot Bouwman NTC Publications Giep Franzen - Margot Bouwman
Branding ~ Mono Design RotoVision Mono Design
Sixty Trends in Sixty Minutes (Brandweek) ~ Sam Hill John Wiley & Sons Inc Sam Hill
Branding Across Borders: A Guide to Global Brand Marketing ~ James R. Gregory - Jack G. Wiechmann McGraw-Hill Contemporary James R. Gregory - Jack G. Wiechmann
Big Brands, Big Trouble: Lessons Learned the Hard Way (Wiley Audio) ~ Jack Trout Penton Overseas Inc Jack Trout
The Branding of MTV ~ Paul Temporal John Wiley & Sons (Asia) Pte Ltd Paul Temporal
The Art of Digital Branding ~ Ian Cocoran Allworth Press,U.S. Ian Cocoran
Consumer Superbrands 2003: An Insight into 70 of Britain's Strongest Brands ~ Marcel (ed) Knobil Superbrands Ltd Marcel (ed) Knobil
Superbrands: An Insight into Britain's Strongest Brands ~ Superbrands Ltd
Superbrands: An Insight into Britain's Strongest Brands ~ Angela Pumphrey Superbrands Ltd Angela Pumphrey
Business Superbrands: An Insight into Some of Britain's Strongest Brands: v. 3 ~ Superbrands Ltd
The Expressive Organization: Linking Identity, Reputation and the Corporate ~ Oxford University Press
The Brand Glossary ~ Interbrand Group Palgrave Macmillan Interbrand Group
Tourism Marketing for Cities and Towns: Using Branding and Events to Attrac ~ Bonita Kolb Butterworth-Heinemann Bonita Kolb
Strategic Brand Management ~ Richard Elliot - Larry Percy Oxford University Press Richard Elliot - Larry Percy
Great IKEA!: A Brand for All the People (Great Brand Stories) ~ Elen Lewis Cyan Books Elen Lewis
Competitive Branding: Winning in the Market Place with Value-added Brands ~ Torsten H. Nilson John Wiley and Sons Ltd Torsten H. Nilson
Destination Branding: Creating the unique destination proposition: Creating ~ Nigel Morgan - Annette Pritchard - Roger Pride Butterworth-Heinemann Nigel Morgan - Annette Pritchar...
Luxury Fashion Branding: Trends, Tactics, Techniques ~ Uche Okonkwo Palgrave Macmillan Uche Okonkwo
Logos and No Gos: How to Understand and Get the Most Out of Your Brand IP ~ Geoff Steward John Wiley and Sons Ltd Geoff Steward
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image ~ Bernd H. Schmitt - Alex Simonson Simon & Schuster Bernd H. Schmitt - Alex Simonson
The New Strategic Brand Management: Creating and Sustaining Brand Equity Lo ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
4D Branding: Cracking the Corporate Code of the Network Economy ~ Thomas Gad Financial Times/ Prentice Hall Thomas Gad
Global Brand Integrity Management ~ Richard S. Post - Penelope N. Post McGraw-Hill Publishing Co. Richard S. Post - Penelope N. Post
Marketing Best Practices: Marketing Executives from Bank of America, Porsch ~ Aspatore Books Aspatore Books,US Aspatore Books
Will and Vision: How Latecomers Grow to Dominate Markets ~ Gerard J. Tellis - Peter N. Golder McGraw-Hill Education Gerard J. Tellis - Peter N. Golder
Valuepack:Principles of Marketing & Brand You: AND Brand You ~ Dr. Frances Brassington - Michael R. Solomon Financial Times/ Prentice Hall Dr. Frances Brassington ...
Global Corporate Identity: No. 3 ~ David E. Carter Collins Design David E. Carter
The Psychology Behind Trademark Infringement and Counterfeiting ~ Judith L. Zaichkowsky Lawrence Erlbaum Associates Inc,US Judith L. Zaichkowsky
Brand NFL: Making and Selling America's Favorite Sport (Caravan Book) ~ Michael Oriard University of North Carolina Press Michael Oriard
Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Ex ~ Michael Payne Praeger Publishers Inc.,U.S. Michael Payne
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time ~ Matt Haig Kogan Page Ltd Matt Haig
The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and ~ John Grant John Wiley and Sons Ltd John Grant
Branding@the Digital Age ~ Herbert M. Meyers - Richard Gerstman Palgrave Macmillan Herbert M. Meyers - Richard Gerstman
Identity Design That Works (Graphic Design) ~ Cheryl Dangel Cullen Rockport Publishers Inc Cheryl Dangel Cullen
Valuepack:Consu,er Behaviour : A European Perspective with brand you.: A Eu ~ Michael Soloman - Gary Bamossy - Soren Askegaard - Margaret K. Hogg Financial Times/ Prentice Hall M...
Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands an ~ David Nichols - Tom Farrand - Tom Rowley - Matt Avery Palgrave Macmillan David Nichols - Tom Farrand...
Strategic Brand Management: Building, Measuring, and Managing Brand Equality ~ Kevin Keller Prentice Hall Kevin Keller
Celebrity Sells ~ Hamish Pringle John Wiley and Sons Ltd Hamish Pringle
What Makes Winning Brands Different: The Hidden Method Behind the World's M ~ Wolfram Woerdemann John Wiley and Sons Ltd Wolfram Woerdemann
Luxury Fashion Branding: Trends, Tactics, Techniques ~ Uche Okonkwo Palgrave Macmillan Uche Okonkwo
Corporate Reputation and Competitiveness ~ Gary Davies - Rosa Chun - Rui Vinhas Da Silva - Stuart Roper Routledge Gary Davies - Rosa Chun - Rui...
Cool Brands: An Insight into Some of Britain's Coolest Brands ~ Superbrands Ltd
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Passion Branding: Harnessing the Power of Emotion to Build Strong Brands ~ Neill Duffy - Jo Hooper John Wiley and Sons Ltd Neill Duffy - Jo Hooper

1001 - 1051

What Makes Winning Brands Different: The Hidden Method Behind the World's M ~ Wolfram Woerdemann John Wiley and Sons Ltd Wolfram Woerdemann
India: The World's Next Superbrand (Great Asian Brands) ~ Niclas Ljungberg Marshall Cavendish Niclas Ljungberg
OSIM (Great Asian Brands) ~ Andy Milligan Cyan Books Andy Milligan
Cool Brandleaders: An Insight into Britain's Coolest Brands ~ Superbrands Ltd
Singapore Airlines (Great Asian Brands) ~ Katherine Penaloza Cyan Books Katherine Penaloza
A Genies Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius ~ Jack Trout John Wiley & Sons Jack Trout
Brand New China: Advertising, Media and Commercial Culture ~ Wang Jing Harvard University Press Wang Jing
Great Ikea: A Brand for All the People (Great Brand Stories) ~ Elen Lewis Marshall Cavendish Corporation Elen Lewis
Experience the Message: How Experiential Marketing Is Changing the Brand World ~ Max Lendermann Basic Books Inc.,U.S. Max Lendermann
Brand Asset Management: Driving Profitable Growth Through Your Brands (Joss ~ Scott M. Davis Jossey Bass Wiley Scott M. Davis
Brand Management 101: 101 Lessons from Real World Marketing ~ M. Dhar John Wiley and Sons Ltd M. Dhar
Customize the Brand: Make It More Desirable and Profitable ~ Torsten H. Nilson John Wiley and Sons Ltd Torsten H. Nilson
Added Value: The Alchemy of Brand-led Growth ~ Mark Sherrington Palgrave Macmillan Mark Sherrington
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding ~ Daniel Jackson Palgrave Macmillan Daniel Jackson
Pro Logo: Brands as a Factor of Progress ~ Gerald Mazzalovo - Michel Chevalier Palgrave Macmillan Gerald Mazzalovo - Michel Chevalier
Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning ~ John Winsor Kaplan Business John Winsor
Business Inside Out: Capturing Millions of Brand-loyal Gay Consumers ~ Robert Witeck - Wesley Combs Kaplan Business Robert Witeck - Wesley Combs
Building the Brand-driven Business: Operationalize Your Brand to Drive Prof ~ Scott M. Davis - Michael Dunn Jossey Bass Wiley Scott M. Davis - Michael Dunn
Great Brand Stories: eBay : The story of a brand that taught millions of pe ~ Elen Lewis Cyan Books Elen Lewis
How Brands Become Icons: The Principles of Cultural Branding ~ Douglas Holt Harvard Business School Press Douglas Holt
All Consumers Are Not Created Equal: The Differential Marketing Strategy fo ~ Garth Hallberg John Wiley & Sons Garth Hallberg
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
Brandscapes: Architecture in the Experience Economy ~ Anna Klingmann The MIT Press Anna Klingmann
Send 'em One White Sock: 66 Outrageously Simple Ideas from Around the World ~ Stan Rapp - Thomas L. Collins McGraw-Hill Education Stan Rapp - Thomas L. Collins
Brands (Routledge Introductions to Media and Communications) ~ Marcel Danesi Routledge Marcel Danesi
New Product and Brand Managment: Marketing Engineering Applications ~ Gary L. Lilien - Arvind Rangaswamy Prentice Hall Gary L. Lilien - Arvind Rangaswamy
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding ~ Daniel Jackson Palgrave Macmillan Daniel Jackson
The 22 Immutable Laws of Branding: How to Build a Product or Service into a ~ Laura Ries - Al Ries HarperBusiness,U.S. Laura Ries - Al Ries
Identity Solutions ~ Cheryl Dangel Cullen - Amy Schell Writer's Digest Books Cheryl Dangel Cullen - Amy Schell
Power Brands: Measuring, Making and Managing Brand Success ~ H. Riesenbeck - Jesko Perrey Wiley-VCH H. Riesenbeck - Jesko Perrey
The Power of Retail Branding ~ Arthur A. Winters Collins Design Arthur A. Winters
Alliance Brand: Fulfilling the Promise of Partnering ~ Mark Darby John Wiley and Sons Ltd Mark Darby
Advanced Brand Management: From Vision to Valuation ~ Paul Temporal - T John Wiley & Sons (Asia) Pte Ltd Paul Temporal - T
The Essential Brand Book: Over 100 Techniques to Increase Brand Value ~ Iain Ellwood Kogan Page Ltd Iain Ellwood
International Marketing and Relationships (Profitable Marketing Relationshi ~ Susan Bridgewater - Colin Egan Palgrave Macmillan Susan Bridgewater - Colin Egan
Added Value: The Alchemy of Brand-led Growth ~ Mark Sherrington Palgrave Macmillan Mark Sherrington
Inclusive Branding: The Why and How of a Holistic Approach to Brands ~ Klaus Schmidt - Chris Ludlow Palgrave Macmillan Klaus Schmidt - Chris Ludlow
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thin ~ Randolph J. Trappey - Arch G. Woodside Palgrave Macmillan Randolph J. Trappey - Arch G. Woodside
New Product and Brand Management: Marketing Engineering Applications ~ Gary L. Lilien - Arvind Rangaswamy Prentice Hall Gary L. Lilien - Arvind Rangaswamy
Brand Medicine: The Role of Branding in the Pharmaceutical Industry ~ Tom Blackett - Rebecca Robins Palgrave Macmillan Tom Blackett - Rebecca Robins
Retail Power Plays: From Trading to Brand Leadership ~ Andrew Wileman - Michael Jary Palgrave Macmillan Andrew Wileman - Michael Jary
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
Advertising Media Planning: A Brand Management Approach ~ Donald W. Jugenheimer - Larry D. Kelley M.E. Sharpe Donald W. Jugenheimer - Larry D. Kelley
Superbrands: An Insight into Britain's Stongest Brands ~ Superbrands Ltd
Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories ~ Martin Beck-Burridge - Jeremy Walton Palgrave Macmillan Martin Beck-Burridge - Jeremy Walton
Strategic Brand Management (International Edition) ~ Kevin Lane Keller Prentice Hall Kevin Lane Keller
The World's Greatest Brands ~ Palgrave Macmillan
Branding: A Key Marketing Tool ~ John M. Murphy Palgrave Macmillan John M. Murphy
Strategic Brand Management, 2nd Ed. ~ Kevin Lane Keller Prentice Hall Kevin Lane Keller
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
Brands (Routledge Introductions to Media and Communications) ~ Marcel Danesi Routledge Marcel Danesi