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Services Marketing: United States Edition: People, Technology, Strategy
 
 
 
Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.))
 
 
 
Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor)
 
 
 
Advertising Outdoors
 
 
 
Marketing Strategies for Design/Build Contracting
 
 
 
Strategic Marketing Problems: Cases and Comments
 
 
 
English-Russian Dictionary of Advertising & Marketing
 
 
 
Marketing Channels
 
 
 
Design and Marketing Of New Products: United States Edition (Design and Marketing of New Products)
 
 
 
Selling Project Management to Senior Executives
 
 
 
The Ad Men and Women: A Biographical Dictionary of Advertising
 
 
 
Consumer Behavior: An Applied Approach (Grandes Novelistas)
 
 
 
Publicidad y Diseno - El Nuevo Reto de La Comunicacion
 
 
 
Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States: Case Studies
 
 
 
Advertising and Promotion with Powerweb
 
 
 
Model
 
 
 
Machine Intelligence: Logic and the Acquisition of Knowledge No.11 (Machine Intelligence)
 
 
 
Marketing Principles and Best Practices
 
 
 
How to Get the Best Creative Work from Your Agency
 
 
 
Cases in Consumer Behavior, Volume I: v. 1
 


      1 - 200

Services Marketing: United States Edition: People, Technology, Strategy ~ Christopher Lovelock - Jochen Wirtz Prentice Hall Christopher Lovelock - Jochen Wirtz
Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.)) ~ Gale Group
Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor) ~ Sarah White - John Woods Adams Media Corporation Sarah White - John Woods
Advertising Outdoors ~ David Bernstein Phaidon Press Ltd David Bernstein
Marketing Strategies for Design/Build Contracting ~ W.D. Booth Kluwer Academic Publishers W.D. Booth
Strategic Marketing Problems: Cases and Comments ~ Roger A. Kerin - Robert A. Peterson Prentice Hall Roger A. Kerin - Robert A. Peterson
English-Russian Dictionary of Advertising & Marketing ~ V. B. Bobrov Russo V. B. Bobrov
Marketing Channels ~ Barry Berman John Wiley and Sons (WIE) Barry Berman
Design and Marketing Of New Products: United States Edition (Design and Mar ~ Glen L. Urban - John R. Hauser Prentice Hall Glen L. Urban - John R. Hauser
Selling Project Management to Senior Executives ~ Connie Delisle - Janice Thomas - Kam Jugdev Project Management Institute Connie Delisle - Janice Tho...
The Ad Men and Women: A Biographical Dictionary of Advertising ~ Greenwood Press
Consumer Behavior: An Applied Approach (Grandes Novelistas) ~ Nessim Hanna - Richard Wozniak Prentice Hall Nessim Hanna - Richard Wozniak
Publicidad y Diseno - El Nuevo Reto de La Comunicacion ~ Abraham Moles - Joan Costa Ediciones Infinito Abraham Moles - Joan Costa
Comparing and Contrasting Marketing Assumptions and Advertising Strategies ~ Joseph P Helgert Edwin Mellen Press Ltd Joseph P Helgert
Advertising and Promotion with Powerweb ~ Belch Irwin Belch
Model ~ Marie Anderson Boyd Collins & Brown Marie Anderson Boyd
Machine Intelligence: Logic and the Acquisition of Knowledge No.11 (Machine ~ Clarendon Press
Marketing Principles and Best Practices ~ K. Hoffman - Michael Czinkota - Peter Dickson South Western College Publishing K. Hoffman - Michael ...
How to Get the Best Creative Work from Your Agency ~ Nancy L. Salz McGraw-Hill Primis Custom Publishing Nancy L. Salz
Cases in Consumer Behavior, Volume I: v. 1 ~ Martha McEnally Prentice Hall Martha McEnally
Foreign Advertising in China: Becoming Global, Becoming Local ~ Jian Wang Iowa State University Press Jian Wang
The British Design and Art Direction Annual (British Design and Art Direction) ~ "British Design & Art Direction" Laurence King Publishing "British Design & Art Direction"
Introducing Marketing ~ John Burnett John Wiley & Sons Inc John Burnett
Print's Best Letterheads/business Cards: No 4 (Print's Best Letterheads & B ~ R C Publications - Rc Pubns RC Publications Inc R C Publications - Rc Pubns
Strategic Advertising Management ~ Larry Percy - John Rossiter - Richard Elliott Oxford University Press Larry Percy - John Rossiter - ...
One Show Interactive: No. 23 ~ One Club for Art & Copy Inc.,U.S.
One Show Interactive: No.20 ~ RotoVision
Radical Marketing ~ S. Hill - G. Rifkin HarperBusiness,U.S. S. Hill - G. Rifkin
The Design of Advertising ~ Roy Paul Nelson William C. Brown Roy Paul Nelson
Marketing Strategy ~ Michael Hartline - O.C. Ferrell South Western College Publishing Michael Hartline - O.C. Ferrell
Corporate Showcase: Photography, Illustration and Graphic Design No. 11 ~ Rizzoli International Publications
The Principles of Global Marketing ~ KEEGAN Pearson US Imports & PHIPEs KEEGAN
2, 439 Tested Secrets for Direct Marketing Success ~ Denny Hatch - Don Jackson McGraw-Hill Contemporary Denny Hatch - Don Jackson
Graphis Promotion Design: Vol 2 (Promotion Design) ~ HarperCollins Design International
The Leo Burnett Worldwide Advertising and Media Fact Book ~ Brian Jacobs Triumph Books Brian Jacobs
Tecnicas de Marketing Politico ~ Francisco Javier Barranco Saiz Piramide Francisco Javier Barranco Saiz
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guid ~ Plunkett Research Ltd Plunkett Research, Ltd. Plunkett Research Ltd
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation ~ Sean Nixon Sage Publications Ltd Sean Nixon
Marketing Briefs: A Revision and Study Guide ~ Sally Dibb Butterworth-Heinemann Ltd Sally Dibb
Graphis Advertising (Advertising Annual) ~ B. Martin Pedersen HarperCollins Design International B. Martin Pedersen
You Can't Teach a Kid to Ride a Bike at a Seminar ~ Sandler Penguin Sandler
Persuasive Imagery: A Consumer Response Perspective (Advertising & Consumer ~ Linda M. Scott - Rajeev Batra Lawrence Erlbaum Associates Inc,US Linda M. Scott - Rajeev Batra
Complete Idiot's Guide to Online Marketing (The Complete Idiot's Guide) ~ Bill Eager Que Bill Eager
Promotion Management ~ John J. Burnett Houghton Mifflin (Academic) John J. Burnett
Emotions, Advertising and Consumer Choice ~ Flemming Hansen Copenhagen Business School Press Flemming Hansen
United Colors: The Benetton Campaigns ~ Scriptum Editions
La Presentacion Convincente ~ Tim Hindle Grijalbo Tim Hindle
Marketing Communications: Theory and Applications ~ John R. Rossiter - Steven Bellman Prentice Hall John R. Rossiter - Steven Bellman
The Handbook of Online Marketing Research: A Data Driven Approach for Devel ~ Joshua Grossnickle - Oliver Raskin McGraw-Hill Education Joshua Grossnickle - Oliver Raskin
Marketing Management: Millennium Edition: United States Edition (Prentice-H ~ Philip Kotler Prentice Hall Philip Kotler
World Wide Web Marketing [2nd Edition] ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Marketing ~ Warren J. Keegan - Sandra E. Moriarty - Thomas R. Duncan Prentice Hall Warren J. Keegan - Sandra E. ...
ActiveBook, Principles of Marketing ~ Philip Kotler - Gary Armstrong Prentice Hall Philip Kotler - Gary Armstrong
Winning at Mergers and Acquisitions: The Guide to MarketFocused Planning an ~ Mark N. Clemente - David S. Greenspan John Wiley & Sons Mark N. Clemente - David S. Greenspan
Sales Secrets from Your Customers (State of the Art Selling) (State of the ~ Barry J. Farber Career Press Barry J. Farber
High Performance Selling: Advice, Tactics, and Tools. the Complete Guide to ~ Terry Beck Career Press Terry Beck
41st Publication Design Annual (Society of Publication Designers' Publicati ~ The Society of Publication Designers Rockport Publishers Inc The Society of Publication Designers
Codigos Eticos de Publicidad y Marketing (Ariel Comunicacion) ~ Planeta Publishers - Hugo Aznar Planeta Planeta Publishers - Hugo Aznar
Marketing 02/03 (Annual Editions: Marketing) ~ John E. Richardson McGraw-Hill Education John E. Richardson
Fundamentals of Selling: Customers For Life Through Service (Fundamentals o ~ Charles Futrell McGraw-Hill Education Charles Futrell
Core Concepts of Marketing ~ John J. Burnett John Wiley & Sons Inc John J. Burnett
One Hundred and One Ways to Promote Your Web Site ~ Susan Sweeney Maximum Press Susan Sweeney
Advertising and Identity in Europe: The I of the Beholder ~ Intellect Books
Rocking the Ages ~ J.Walker Smith - Ann S. Clurman HarperBusiness,U.S. J.Walker Smith - Ann S. Clurman
Marketing Research: Measurement and Method ~ Donald Tull - Del Hawkins Macmillan USA Donald Tull - Del Hawkins
Wave 4: Network Marketing in the 21st Century ~ Richard Poe Prima Life Richard Poe
*S, C, P, F... ~ Actar
How to Write Fundraising Materials That Raise More Money: The Art, the Scie ~ Tom Ahern Emerson & Church Tom Ahern
REWIND: Forty Years of Design and Advertising ~ Phaidon Press Ltd
Festive: The Art and Design of Promotional Mailing ~ Scott Witham RotoVision Scott Witham
Internet Marketing for Information Technology Companies: Proven Online Tech ~ Barry Silverstein Maximum Press (FL) Barry Silverstein
How to Understand and Use Design and Layout (Graphic Designers Library) ~ Alan Swann How Design Books Alan Swann
Creating a Company for Customers: How to build and lead a market driven org ~ Malcolm Mcdonald - Martin Christopher - Simon.Dr. Knox - Adrian Payne Financial Times/ Prentice Hall...
Great Advertising Campaigns: How They Achieve Both Creative and Business Ob ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Advertising Principles and Effective IMC Practice ~ William Wells - Sandra Moriarty - John Burnett - May Lwin Prentice Hall Singapore William Wells - Sa...
Advertisers Annual ~ Hollis Publishing Ltd
Understanding and Designing Market Research ~ Thomson Learning
Managing Brand Equity: Capitalizing on the Value of a Brand Name ~ David A. Aaker Jossey Bass Wiley David A. Aaker
High Performance Sales Organizations: Achieving Competitive Advantage in th ~ Kevin J. Corcoran McGraw-Hill Education Kevin J. Corcoran
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro ~ Kenneth E. Clow - Donald Baack Prentice Hall Kenneth E. Clow - Donald Baack
Copywriting for the Electronic Media: A Practical Guide ~ Milan D. Meeske - R.C. Norris Wadsworth Milan D. Meeske - R.C. Norris
Digital Economic Dynamics: Innovations, Networks and Regulations ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Playing in Traffic on Madison Avenue: Tales of Advertising's Glory Years ~ David J. Herzbrun Irwin Professional (USA) David J. Herzbrun
Gender and Utopia in Advertising: A Critical Reader ~ Syracuse University Press
The Advertising Red Books: Agencies : January 2006 (Advertising Red Books A ~
Advertising Age: Handbook of Advertising ~ Herschell Gordon Lewis - Carol Nelson McGraw-Hill Contemporary Herschell Gordon Lewis - Carol Nelson...
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) ~ Perry S. Marshall Entrepreneur Press Perry S. Marshall
Online Promotions: Winning Strategies and Tactics ~ Bill Carmody John Wiley & Sons Inc Bill Carmody
Brought to You by: Postwar Television Advertising and the American Dream ~ Lawrence R. Samuel University of Texas Press Lawrence R. Samuel
Advertising ~ Thomas C O'Guinn South Western College Publishing Thomas C O'Guinn
Marketing Ed7 & Infotrac: Creating and Keeping Customers in an E-Commerce World ~ ZIKMUND South Western College Publishing ZIKMUND
New Rules of Marketing: How to Use One-to-one Relationship Marketing to Be ~ Frederick Newell Irwin Professional (USA) Frederick Newell
Advertising in Contemporary Society: Perspectives Toward Understanding ~ Kim Rotzoll - James W. Haefner - Steven Hall University of Illinois Press Kim Rotzoll - James W. Hae...
MasterMinding the Store: Advertising, Sales Promotion and the New Marketing ~ bu3 - Don Ziccardi John Wiley & Sons Inc bu3 - Don Ziccardi
Vault Guide to the Top Advertising & PR Employers ~ Vault.com
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications ~ Mark Blair - Richard Armstrong - Mike Murphy John Wiley & Sons (Asia) Pte Ltd Mark Blair - Richard A...
Get Your Message Across: The Professional Communication Skills Everyone Needs ~ Jacqui Ewart - Gail Sedorkin - Tony Schirato Allen & Unwin Jacqui Ewart - Gail Sedorkin - Tony Schir...
$ellebrity: My Angling and Tangling with Famous People ~ George Lois Phaidon Press Ltd George Lois
Introduction to Marketing ~ John Frain Thomson Learning John Frain
Visual Merchandising: v. 5 ~ ST Publications,U.S.
Superstar Sales Secrets (State of the Art Selling) ~ Barry J. Farber Career Press Barry J. Farber
Managing and Marketing Technology ~ I.David Ford - Michael Saren Thomson Learning I.David Ford - Michael Saren
Psycholinguistic Phenomena in Marketing Communications ~ Lawrence Erlbaum Associates Inc,US
How to Plan Radio Advertising (Advertising Guides) ~ Iain Maitland Thomson Learning Iain Maitland
What Logos Do and How They Do It ~ Anistatia Miller - Jared Brown Rockport Publishers Inc. Anistatia Miller - Jared Brown
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why ~ Max Sutherland - Alice K. Sylvester Kogan Page Ltd Max Sutherland - Alice K. Sylvester
Strategic Marketing in Telecommunications: How to Win Customers, Eliminate ~ Maureen Rhemann Aegis Publishing Group, Ltd. Maureen Rhemann
Superbrands: An Insight into Britain's Strongest Brands ~ Superbrands Ltd
The Consultant's Guide to Publicity: Make a Name for Yourself by Promoting ~ Reece A. Franklin John Wiley & Sons Inc Reece A. Franklin
Get Clients Now!: 28-day Marketing Program for Professionals and Consultants ~ C.J. Hayden Amacom C.J. Hayden
Marketing: Origins, Concepts and Environment ~ Wright Thomson Learning Wright
Fame and Fortune: How Successful Companies Build Winning Reputations (Finan ~ Charles J. Fombrun - Cees B.M. van Riel Financial Times/ Prentice Hall Charles J. Fombrun - Cees B.M...
Basic Advertising ~ Donald W. Jugenheimer - Gordon E. White South Western College Publishing Donald W. Jugenheimer - Gor...
Successful Pharmaceutical Selling: Frank Advice from the Frontlines ~ Martin B. Bischoff Irwin Professional (USA) Martin B. Bischoff
The Advertising Red Books: Advertiser Geographic/Advertisers Indexes 2007 ( ~
Kleppner's Advertising Procedure ~ Ronald Lane - Karen King - Tom Russell Prentice Hall Ronald Lane - Karen King - Tom Russell
The AD Game: Playing to Win ~ G. Robert Cox Prentice Hall PTR G. Robert Cox
The Masterbrand Mandate: The Management Strategy That Unifies Companies and ~ Lynn B. Upshaw - Earl L. Taylor John Wiley & Sons Lynn B. Upshaw - Earl L. Taylor
Creative Advertising: Theory and Practice ~ Sandra E. Moriarty Prentice-Hall Sandra E. Moriarty
Cause Related Marketing ~ Sue Adkins Butterworth-Heinemann Sue Adkins
The Advertising Red Books: Advertiser Business Classifications/Advertisers ~
Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Public ~ Mary Maloney Cronin Career Press Mary Maloney Cronin
Image Marketing: Using Public Perceptions to Attain Business Objectives ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Value-added Public Relations ~ Thomas L. Harris McGraw-Hill Contemporary Thomas L. Harris
Broadcast/Cable Copywriting ~ Peter B. Orlik Allyn & Bacon Peter B. Orlik
Communities Dominate Brands: Business and Marketing Challenges for the 21st ~ Tomi Ahonen - Alan Moore Futuretext Tomi Ahonen - Alan Moore
Retail Geography and Intelligent Network Planning ~ Mark Birkin - Graham Clarke - Martin Clarke John Wiley and Sons Ltd Mark Birkin - Graham Clarke - Ma...
Complete Publicity Plans (Streetwise) ~ Sandra L. Beckwith Adams Media Corporation Sandra L. Beckwith
Successful Direct Mail in a Week (Successful Business in a Week) ~ Liz Ferdi Hodder Arnold H&S Liz Ferdi
Jump Start Your Book Sales ~ Tom Ross - Marilyn Ross Writer's Digest Books Tom Ross - Marilyn Ross
Successful Advertising: Key Alternative Approaches ~ Martyn P. Davis Thomson Learning Martyn P. Davis
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Book) ~ Jon Steel John Wiley & Sons Inc Jon Steel
Building Effective Web Sites ~ Raymond Frost - Judy Strauss Prentice Hall Raymond Frost - Judy Strauss
CIM Marketing Communications: Study Text ~ BPP Professional Education BPP Professional Education BPP Professional Education
Response: The Complete Guide to Profitable Direct Marketing ~ Lois K. Geller Oxford University Press Inc, USA Lois K. Geller
The Development of Modern Advertising (Foundations of Modern Management) ~ Thoemmes Continuum
Advertising and Integrated Brand Promotion ~ O Guinn - Thomas O'Guinn South Western College Publishing O Guinn - Thomas O'Guinn
The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer ~ Susan M. O'Dell - Joan A. Pajunen John Wiley and Sons Susan M. O'Dell - Joan A. Pajunen
Creating the Corporate Soul: The Rise of Public Relations and Corporate Ima ~ Roland Marchand University of California Press Roland Marchand
Cause Related Marketing ~ Sue Adkins Butterworth-Heinemann Sue Adkins
Publicidad ~ Alberto (. Tito ). Scopesi Macchi Grupo Editorial Alberto (. Tito ). Scopesi
Advertising Exposure, Memory and Choice (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
How to Get into Marketing and PR (How to Get Into...) ~ Annie Gurton Thomson Learning Annie Gurton
Advertising the American Dream: Making Way for Modernity, 1920-1940 ~ Roland Marchand University of California Press Roland Marchand
Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) ~ Thomas C. Kinnear - James R. Taylor McGraw-Hill Education Thomas C. Kinnear - James R. Taylor
Endless Referrals: Network Your Everyday Contacts into Sales ~ Bob Burg McGraw-Hill Publishing Co. Bob Burg
Marketing, Principles & Perspectives ~ William O. Bearden - Thomas N. Ingram - Raymond W. LaForge McGraw-Hill Education William O. Bearden ...
4D Branding: Cracking the Corporate Code of the Network Economy ~ Thomas Gad Financial Times/ Prentice Hall Thomas Gad
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Environmental Marketing: Strategies, Practice, Theory and Research ~ Haworth Press Inc.,U.S.
Introducing Marketing ~ John Burnett John Wiley & Sons Inc John Burnett
Teleselling Techniques That Close the Sale ~ Flyn L. Penoyer Amacom Flyn L. Penoyer
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
The Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation ~ Roy Langmaid - Mac Andrews John Wiley and Sons Ltd Roy Langmaid - Mac Andrews
The "Billboard" Guide to Music Publicity ~ Jim Pettigrew Watson-Guptill Publications Jim Pettigrew
Sustainable Development Law: Principles, Practices, and Prospects ~ Marie-Claire Cordonier Segger - Ashfaq Khalfan Oxford University Press Marie-Claire Cordonier Segger...
Services Marketing (McGraw-Hill Series in Marketing) ~ Valerie Zeithaml - Mary Bitner McGraw-Hill Education Valerie Zeithaml - Mary Bitner
Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Bu ~ Daniel S. Janal John Wiley & Sons Inc Daniel S. Janal
Sales Management (Marketing Series: Practitioner) ~ CHRIS NOONAN Butterworth-Heinemann CHRIS NOONAN
Retail Fashion Promotion and Advertising ~ Mary Frances Drake - Janice Harrison Spoone - Herbert Greenwald Prentice Hall Mary Frances Drake - J...
Environmental Marketing: Strategies, Practice, Theory and Research ~ Haworth Press Inc.,U.S.
Advertising Ethics (Basic Ethics in Action) ~ Edward Spence - Brett Van Heekeren - Michael Boylan Prentice Hall Edward Spence - Brett Van Heekeren...
The Spot: Rise of Political Advertising on Television ~ Edwin Diamond - Stephen Bates The MIT Press Edwin Diamond - Stephen Bates
The Infinite Asset: Managing Brands to Build New Value ~ Sam Hill - Chris Lederer Harvard Business School Press Sam Hill - Chris Lederer
Fine Art Publicity: The Complete Guide for Artists, Galleries and Museums ( ~ Susan Abbott Allworth Press,U.S. Susan Abbott
The M-bomb: Riding the Multi-channel Whirlwind ~ Geoff Webb Capstone Publishing Ltd Geoff Webb
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
Building Your Advertising Business ~ David Lockett McGraw-Hill Contemporary David Lockett
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter ~ Joseph Jaffe John Wiley & Sons Inc Joseph Jaffe
Marketing by Menu ~ Nancy Loman Scanlon John Wiley & Sons Inc Nancy Loman Scanlon
The Consultant's Guide to Publicity: Make a Name for Yourself by Promoting ~ Reece A. Franklin John Wiley & Sons Inc Reece A. Franklin
Promotion in the Merchandising Environment ~ Judith C. Everett - Kristen K. Swanson Fairchild Books Judith C. Everett - Kristen K. Swanson
Selling for Dummies (For Dummies) ~ Tom Hopkins Hungry Minds Inc,U.S. Tom Hopkins
Advertising on the Internet ~ Neil Barrett Kogan Page Ltd Neil Barrett
Humor in the Advertising Business: Theory, Practice, and Wit ~ Fred K. Beard Rowman & Littlefield Fred K. Beard
Farce to Force: Building Profitable E-Commerce Strategies ~ Sarah McCue South Western College Publishing Sarah McCue
It's Been Extraordinary: Music, Art, Writing, Advertising, Family, Educatio ~ Allan Nixon Brundage Pub Allan Nixon
Selling to Vito: (The Very Important Top Officer) ~ Anthony Parinello Adams Media Corporation Anthony Parinello
The World of Fashion Merchandising: Instructor's Manual ~ Mary G. Wolfe Goodheart-Wilcox Publisher Mary G. Wolfe
Management of a Sales Force ~ William Stanton - Richard H. Buskirk Irwin William Stanton - Richard H. Buskirk
Resumes for Advertising Careers (Career Horizons) ~ McGraw-Hill Contemporary
Advertising for the Small Business: How to Get Maximum Sales for the Minimu ~ Nick Daws Otter Publications Nick Daws
The Absolut Book: The Absolut Vodka Advertising Story ~ R. Lewis Journey Editions,U.S. R. Lewis
The This Is P.R.: Realities of Public Relations (Wadsworth series in mass c ~ Doug Newsom - Judy VanSlyke Turk - Dean Kruckeberg Wadsworth Doug Newsom - Judy VanSlyke Turk - Dean...
One-to-one Web Marketing: Build a Relationship Marketing Strategy One Custo ~ Cliff Allen - Deborah Kania - Beth Yaeckel John Wiley & Sons Inc Cliff Allen - Deborah Kania - Beth ...
Identify: Building Brand Through Letterheads, Logos and Business Cards (Gra ~ Charlotte Rivers RotoVision Charlotte Rivers
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Adv ~ Joseph Sugarman John Wiley & Sons Inc Joseph Sugarman
The Sales Compensation Handbook ~ Stockton B. Colt Amacom Stockton B. Colt
Bang!: Getting Your Message Heard in a Noisy World ~ Linda Kaplan Thaler - Robin Koval Bantam Doubleday Dell Books for Young Readers,US Linda Kaplan Thal...
Advertising Media Planning ~ Lincoln Bumba McGraw-Hill Contemporary Lincoln Bumba
Sustainable Competition: Bew Aooriacges ~ Drake Brookings Institution,U.S. Drake
Clio Awards: The 43rd Annual Awards Competition (Clio Awards Annual) ~ Cheryl Dangel Cullen Rockport Publishers Inc Cheryl Dangel Cullen
The Definitive Guide to Marketing Planning ~ Angela Hatton Financial Times/ Prentice Hall Angela Hatton
Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategies ~ Giles David Moss Pharmaceutical Products Press Giles David Moss
The End of Advertising as We Know It ~ Sergio Zyman - Armin Brott John Wiley & Sons Inc Sergio Zyman - Armin Brott
Global Marketing and Advertising: Understanding Cultural Paradoxes ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Profitable Marketing Communications: A Guide to Marketing Return on Investment ~ Antony Young - Lucy Aitken Kogan Page Ltd Antony Young - Lucy Aitken
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly ~ Peter C. Brinckerhoff John Wiley & Sons Inc Peter C. Brinckerhoff
 
      201 - 400

Lights! Camera! Advertising: How to Plan and Shoot Major Advertising Campaigns ~ Joy Satterwhite - Al Satterwhite Amphoto Books Joy Satterwhite - Al Satterwhite
Shop Windows: Cosmetics (AR Series: Commercial Space) ~ Francisco Asensio Cerver RotoVision Francisco Asensio Cerver
Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve ~ Daniel M. Stowell Jossey Bass Wiley Daniel M. Stowell
Successful Advertising for Small Businesses ("Entrepreneur Magazine" Small ~ Conrad Berke John Wiley & Sons Inc Conrad Berke
How to Promote, Publicize, and Advertise Your Growing Business: Getting the ~ Kim Baker - Sunny Baker John Wiley & Sons Inc Kim Baker - Sunny Baker
The Perfect Sales Piece: A Complete Do-it-yourself Guide to Creating Brochu ~ Robert W. Bly John Wiley & Sons Inc Robert W. Bly
Art Director's Annual: No. 76 (Art Directors Annual) ~ Art Directors Club RotoVision Art Directors Club
Dictionary of Marketing and Advertising (Macmillan Business) ~ Palgrave Macmillan
Ads, Fads and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Rural Marketing: Targeting the Non-Urban Consumer (Response Books) ~ Sanal Kumar Velayudhan Sage Publications Pvt. Ltd Sanal Kumar Velayudhan
Rural Marketing: Targeting the Non-Urban Consumer (Response Books) ~ Sanal Kumar Velayudhan Sage Publications Pvt. Ltd Sanal Kumar Velayudhan
The Knowledge Advantage: Leveraging Knowledge into Marketplace Success ~ Rudy Ruggles - Dan Holtshouse Capstone Publishing Ltd Rudy Ruggles - Dan Holtshouse
Breaking Up America: Advertisers and the New Media World ~ Joseph Turow University of Chicago Press Joseph Turow
How to Sell Stacks and Stacks of Everything ~ Doug Malouf Allen & Unwin Doug Malouf
Service Innovation: Organizational Responses to Technological Opportunities ~ Imperial College Press
Cutting Edge Commercials: How to Create the Worlds Best TV Ads for Brands i ~ Jim Aitchison Prentice Hall PTR Jim Aitchison
Total Access: Giving Customers What They Want in an Anytime, Anywhere World ~ Regis McKenna Harvard Business School Press Regis McKenna
Marketing ~ James L. Burrow South Western Educational Publishing James L. Burrow
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content ~ Gerry McGovern - Rob Norton Financial Times/ Prentice Hall Gerry McGovern - Rob Norton
Fashion and Advertising (World's Top Photographers Workshops) ~ Magdalene Keaney RotoVision Magdalene Keaney
Red-hot Cold Call Selling: Prospecting Techniques That Pay Off ~ Paul S. Goldner Amacom Paul S. Goldner
Relationship Marketing: Winning and Keeping Customers (CIM Professional Dev ~ Adrian Payne - Martin Christopher - Helen Peck - Moira Clark Butterworth-Heinemann Ltd Adrian Payne ...
Creative Arts Marketing ~ Elizabeth Hill - Catherine O'Sullivan - Terry O'Sullivan - Terry O' Sullivan - Catherine O' Sullivan...
Consultative Selling ~ Mack Hanan Amacom Mack Hanan
Advertising Exposure, Memory and Choice (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Y ~ Spencer Johnson William Morrow & Company Spencer Johnson
Power Brands: Measuring, Making and Managing Brand Success ~ H. Riesenbeck - Jesko Perrey Wiley-VCH H. Riesenbeck - Jesko Perrey
Selling Your Business Successfully: Tips, Strategies and Tools ~ Rexford E. Umbenhaur John Wiley & Sons Inc Rexford E. Umbenhaur
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism ~ Thomas H. Bivins Lawrence Erlbaum Associates Inc,US Thomas H. Bivins
Saws Art Work Shop ~ Katsu Kimura PIE Books Katsu Kimura
Marketing Communications: Theory and Applications ~ John R. Rossiter - Steven Bellman Prentice Hall John R. Rossiter - Steven Bellman
Managing and Marketing a Successful Web Site (Web Warrior Series) ~ Jason Miletsky Course Technology Jason Miletsky
Business Card (Design Library) ~ Rockport Publishers Inc.
Creative Strategy in Advertising ~ Bonnie Drewniany Wadsworth Bonnie Drewniany
The Marketing Game! ~ Charlotte H. Mason - William D., Jr. Perreault McGraw-Hill Publishing Co. Charlotte H. Mason - Willi...
Sport in the City: The Role of Sport in Economic and Social Regeneration ~ Routledge
Stratgeies for Implementing Integrated Marketing Communications ~ Larry Percy McGraw-Hill Contemporary Larry Percy
Annual Edition: Marketing (Annual Editions: Marketing) ~ John E. Richardson McGraw-Hill Education John E. Richardson
Epica: Europe's Best Advertising: Bk.16 (Epica: Europe's Best Advertising) ~ Compilation Ava Publishing Compilation
Advertising and New Media ~ Christina Spurgeon Routledge Christina Spurgeon
Direct Marketing in Practice (Marketing Series: Practitioner) ~ Matthew Housden - Brian Thomas Butterworth-Heinemann Matthew Housden - Brian Thomas
The Impact of Television Advertising on Children ~ N. Unnikrishnan SAGE Publications (USA) N. Unnikrishnan
Internet Marketing for Less Than $500/Year: How to Attract Customers and Cl ~ Marcia Yudkin ebrandedbooks.com,US Marcia Yudkin
Managing Business Interfaces: Marketing, Engineering, and Manufacturing Per ~ Kluwer Academic Publishers
Marketing on a Tight Budget: A 10-point Action Plan ~ Patrick Forsyth Kogan Page Ltd Patrick Forsyth
Concurrent Engineering Effectiveness: Integrating Product Development Acros ~ Mitchell Fleischer - Jeffrey K. Liker Hanser Publishers Mitchell Fleischer - Jeffrey K. Liker
Strategic Copywriting: How to Create Effective Advertising ~ Edd Applegate Rowman & Littlefield Publishers Edd Applegate
Permission Based E-mail Marketing ~ Kim MacPherson Kaplan Business Kim MacPherson
Graphis New Talent (Graphis New Talent Design Annual) ~ B. Martin Pedersen Graphis Press B. Martin Pedersen
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) ~ Courtland L. Bovee - William Arens McGraw-Hill Publishing Co. Courtland L. Bovee - William Arens
Services Marketing Management: An International Perspective ~ Hans Kasper - Wouter De Vries - Piet Van Helsdingen John Wiley and Sons Ltd Hans Kasper - Wouter De ...
Pocket Guide to Selling Services and Products ~ Peter Morris Butterworth-Heinemann Peter Morris
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Com ~ Terence A. Shimp - M.Wayne Delozier South Western College Publishing Terence A. Shimp - M.Wayne Delo...
Imagination Monograph: Ideas and Evolution (Ideas & Evolution) ~ Phaidon Press Ltd
Advertising Media Planning ~ Jack Z. Sissors - Jim Surmanek - Roger B. Baron McGraw-Hill Contemporary Jack Z. Sissors - Jim Surma...
Blackwell Encyclopedic Dictionary of Marketing ~ Blackwell Publishers
Postmodern Marketing Two: Telling Tales ~ Stephen Brown Thomson Learning Stephen Brown
Point of Purchase Design: The Graphics of Merchandise Display ~ Robert B. Konikow PBC International Robert B. Konikow
Which Ad Pulled Best? ~ Philip Ward Burton - S. Purvis McGraw-Hill Contemporary Philip Ward Burton - S. Purvis
Advertising and Market Power (Economic Studies) ~ William S. Comanor - Thomas A. Wilson Harvard University Press William S. Comanor - Thomas A. Wilson...
Customer Community: Unleashing the Power of Your Customer Base (Jossey-Bass ~ D. Banks - Kim Daus Jossey Bass Wiley D. Banks - Kim Daus
Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit ~ Margit B. Wiesgal Amacom Margit B. Wiesgal
Pleasure with Products: beyond usability ~ William S. Green - Patrick W. Jordan Taylor & Francis Ltd William S. Green - Patrick W. Jordan
The Fundraising Planner: A Working Model for Raising the Dollars You Need ( ~ Terry Schaff - Doug Schaff Jossey Bass Wiley Terry Schaff - Doug Schaff
Little Book of Business Cards: Successful Designs and How to Create Them ~ David Carter Harper Design International David Carter
Barnbrook Bible: The Graphic Design of Jonathan Barnbrook ~ Jonathan Barnbrook - Kalle Lasn Booth-Clibborn Editions Jonathan Barnbrook - Kalle Lasn
Marketing Management and Strategy: Marketing Engineering Applications ~ Gary L. Lilien - Arvind Rangaswamy Prentice Hall Gary L. Lilien - Arvind Rangaswamy
Morsels from the Better Mousetrap: Tips, Tricks and Tales About Corporate C ~ Nancy Parsons - Dick Amsterdam Xlibris Corporation Nancy Parsons - Dick Amsterdam
From Patent to Profit: Secrets and Strategies for the Successful Inventor ~ Bob Dematteis Square One Publishers Bob Dematteis
Advertising Progress: American Business and the Rise of Consumer Marketing ~ Pamela Walker Laird Johns Hopkins University Press Pamela Walker Laird
Integrated Direct Marketing: Techniques and Strategies for Success ~ Ernan Roman McGraw-Hill Contemporary Ernan Roman
Harnessing the Future: 9 Keys to Emerging Consumer Behaviour ~ Shirley Roberts John Wiley and Sons Shirley Roberts
Dictionary of Marketing and Advertising (Business Dictionary) ~ Jerry M. Rosenberg John Wiley & Sons Inc Jerry M. Rosenberg
The Young & Rubicam Traveling Creative Workshop ~ Hanley Norins NYIF Hanley Norins
Selling to Major Accounts: Tools, Techniques and Practical Solutions for th ~ Terry R. Bacon Amacom Terry R. Bacon
AMA Complete Guide to Marketing Research for Small Business ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
Advertising and Market Power (Economic Studies) ~ William S. Comanor - Thomas A. Wilson Harvard University Press William S. Comanor - Thomas A. Wilson...
Pkg Adv Integ Brand Pro Stdt ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn
Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla...
Persuasion in Advertising ~ Nicholas J. O'Shaughnessy - John O'Shaughnessy Routledge Nicholas J. O'Shaughnessy - John O'Shaughne...
Marketing Madness: What Commercialism Is Doing to Our Culture (Critical Stu ~ Michael F. Jacobson - Laurie Ann Mazur - Ron Collins Westview Press Inc Michael F. Jacobson - Laurie...
Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics) ~ Ron Beasley - Marcel Danesi Mouton de Gruyter Ron Beasley - Marcel Danesi
The New Road to Successful Advertising: How to Integrate Image and Response ~ Carol Nelson Bonus Books Inc Carol Nelson
Google Advertising Tools ~ Harold Davis O'Reilly Harold Davis
Getting Hits: The Definitive Guide to Promoting Your Website ~ Don Sellers Peachpit Press Don Sellers
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Amacom Richard D. Czerniawski - Michael W. Maloney
How Brands Become Icons: The Principles of Cultural Branding ~ Douglas Holt Harvard Business School Press Douglas Holt
Marketing Basics for Designers: A Sourcebook of Strategies and Ideas ~ Jane D. Martin - Nancy Knoohuizen John Wiley & Sons Inc Jane D. Martin - Nancy Knoohuizen
Steidlmayer on Markets: Trading with Market Profile (Wiley Trading) ~ J.Peter Steidlmayer - Steven B. Hawkins John Wiley & Sons Inc J.Peter Steidlmayer - Steven B. Hawkin...
Marketing Hospitality ~ Thomas F. Powers John Wiley & Sons Inc Thomas F. Powers
Steidlmayer on Markets: Trading with Market Profile (Wiley Trading) ~ J.Peter Steidlmayer - Steven B. Hawkins John Wiley & Sons Inc J.Peter Steidlmayer - Steven B. Hawkin...
Adcult USA: The Triumph of Advertising in American Culture ~ James B. Twitchell Columbia University Press James B. Twitchell
Advertising & Marketing: Developing the Marketplace (Influence and Persuasion) ~ Clive Gifford Heinemann Library Clive Gifford
Public Relations: An Introduction ~ Shirley Harrison Thomson Learning Shirley Harrison
Globalization, Economic Growth and Innovation Dynamics ~ Paul J.J. Welfens - John T. Addison - David B. Audretsch - Thomas Gries - Hariolf Grupp Springer-Ver...
Culto a Las Marcas ~ Douglas Atkins Robin Book Douglas Atkins
Ethics in Public Relations: Responsible Advocacy ~ Sage Publications, Inc
Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach ~ Linda Richardson McGraw-Hill Publishing Co. Linda Richardson
Focus Group Revised: A Strategic Guide to Organizing, Conducting and Analyz ~ Templeton McGraw-Hill Education Templeton
Media Guide ~ William Wells Prentice Hall William Wells
E-Marketing: United States Edition ~ Judy Strauss - Adel El-Ansary - Raymond Frost Prentice Hall Judy Strauss - Adel El-Ansary - Raymond ...
The Future of Advertising: New Media, New Clients, New Consumers in the Pos ~ Joe Cappo McGraw-Hill Publishing Co. Joe Cappo
International Advertising: Realities and Myths ~ Sage Publications, Inc
Marketing ~ David Mercer Blackwell Publishers David Mercer
Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Wo ~ Paul Fifield Butterworth-Heinemann Paul Fifield
Salonovations' Marketing and Advertising for the Salon ~ Gambino Milady Gambino
The Complete Guide to Publicity: Maximise Visability for Your Products, Ser ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Hudson House Publishing Richard D. Czerniawski - Michael...
Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets ~ Frank Delano Amacom Frank Delano
Does Advertising Increase Smoking? (Occasional Paper, 107) ~ Hugh High Institute of Economic Affairs (IEA) Hugh High
When Words Collide: Journalist's Guide to Grammar and Style ~ Lauren Kessler - Duncan McDonald Wadsworth Lauren Kessler - Duncan McDonald
Advertising on the Internet: How to Get Your Message Across on the World Wi ~ Steven Armstrong Kogan Page Ltd Steven Armstrong
Successful Product Development: Speeding from Opportunity to Profit ~ Milton D. Rosenau John Wiley & Sons Milton D. Rosenau
Diversity in Advertising: Broadening the Scope of Research Directions (Adve ~ Lawrence Erlbaum Associates Inc,US
A Branded World: Adventures in Public Relations and the Creation of Superbrands ~ M. Levine John Wiley & Sons Inc M. Levine
The Complete Guide to Accelerating Sales Force Performance: How to Get More ~ Andris A. Zoltners - Prabha K. Sinha - Greggor A. Zoltners Amacom Andris A. Zoltners - Prabha K. Sin...
Managing Business Interfaces: Marketing and Engineering Issues in the Suppl ~ Springer-Verlag New York Inc.
The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Sk ~ Peggy Carlaw - Vasudha Kathleen Deming McGraw-Hill Education Peggy Carlaw - Vasudha Kathleen Deming
Marketing ~ James L. Burrow Delmar James L. Burrow
Branding in China ~ China Knowledge Press Pte Ltd China Knowledge Press China Knowledge Press Pte Ltd
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones Jossey Bass Wiley John Philip Jones
Retail Product Management: Buying and Merchandising ~ Rosemary Varley Routledge Rosemary Varley
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Cases in Advertising and Communications Management ~ Stephen A. Greyser Prentice-Hall Stephen A. Greyser
Political Marketing Revolution: Transforming the Government of the UK ~ Jennifer Lees-Marshment Manchester University Press Jennifer Lees-Marshment
Hi-tech Hi-touch Branding: Creating Brand Power in the Age of Technology ~ Paul Temporal - K.C. Lee John Wiley & Sons (Asia) Pte Ltd Paul Temporal - K.C. Lee
The Therapist's Advertising and Marketing Kit ~ Laurie Cope Grand John Wiley & Sons Inc Laurie Cope Grand
Beyond Listening: Learning the Secret Language of Focus Groups ~ Bonnie Goebert John Wiley & Sons Bonnie Goebert
Successful Product Development: Speeding from Opportunity to Profit ~ Milton D. Rosenau John Wiley & Sons Milton D. Rosenau
WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler
Eating the Big Fish: How 'Challenger Brands' Can Compete Against Brand Lead ~ Adam Morgan John Wiley & Sons Inc Adam Morgan
International Marketing and Export Management ~ Gerald Albaum - Marian Burk Wood - Edwin Duerr Financial Times/ Prentice Hall Gerald Albaum - Marian...
Advertising Self Regulation and Outside Participation: A Multinational Comp ~ Jean Boddewyn Greenwood Press Jean Boddewyn
Spin Man: The Topsy-Turvy World of Public Relations... a Tell-All Tale ~ Thomas J. Madden Transmedia Thomas J. Madden
Adv Campaign Strategy ~ PARENTE South Western College Publishing PARENTE
Strategic Marketing: An Introduction ~ Tony Proctor Routledge Tony Proctor
Contemporary Visual Merchandising and Environmental Design ~ Jay Diamond - Ellen Diamond Prentice Hall Jay Diamond - Ellen Diamond
What Were They Thinking?: Marketing Lessons I've Learned from Over 80000 Ne ~ Robert McMath - Thomas Forbes Random House USA Inc Robert McMath - Thomas Forbes
The Graphic Designer's Guide to Clients: How to Make Clients Happy and Do G ~ Ellen Shapiro Allworth Press,U.S. Ellen Shapiro
The Sponsorship Seeker's Toolkit, Second Edition ~ Kim Skildum-Reid - Anne-Marie Grey McGraw-Hill Education Kim Skildum-Reid - Anne-Marie Grey
The Expressive Organization: Linking Identity, Reputation and the Corporate ~ Oxford University Press
Ultimate Guide to Network Marketing: Your Step-by-step Guide to Wealth ~ Russ Paley Career Press Russ Paley
Communication in Us Elections: New Agendas ~ Rowman & Littlefield Publishers
Marketing Without Wires: Targeting Promotions and Advertising to Mobile Dev ~ Kim Bayne John Wiley & Sons Inc Kim Bayne
50s Fashion (Icons) ~ Laura Schooling Taschen Laura Schooling
Million Dollar Prospecting Techniques (Wiley MDRT) ~ Million Dollar Round Table John Wiley & Sons Inc Million Dollar Round Table
Business to Business Marketing Research ~ Martin P. Block - Tamara S. Block Texere Publishing,US Martin P. Block - Tamara S. Block
Buyways: Billboards, Automobiles and the American Landscape (Cultural Spaces) ~ Catherine Gudis Routledge Catherine Gudis
Retail Impact Assessment: A Guide to Best Practice (RICS Issues in Real Est ~ John England Routledge John England
Real R & D Options: Theory, Practice and Implementation (Quantitative Finance) ~ Butterworth-Heinemann
Brandsimple: How the Best Brands Keep It Simple and Succeed ~ Allen P. Adamson Palgrave Macmillan Allen P. Adamson
Buy This Book: Studies in Advertising and Consumption (Communication & Media) ~ Routledge
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image ~ Bernd H. Schmitt - Alex Simonson Simon & Schuster Bernd H. Schmitt - Alex Simonson
Strategic Marketing Planning (CIM Student) ~ Colin Gilligan - Richard M. S. Wilson Butterworth-Heinemann Colin Gilligan - Richard M. S. Wilson
Advertising Management: United States Edition ~ Rajeev Batra - David A. Aaker - John G. Myers Prentice Hall Rajeev Batra - David A. Aaker - John G. ...
Creative Strategy in Advertising ~ Bonnie Drewniany Wadsworth Bonnie Drewniany
Retail Marketing ~ Malcolm Sullivan Thomson Learning Malcolm Sullivan
Point of Purchase ~ Marta Serrats Collins Design Marta Serrats
Developing a Creative and Innovative Integrated Marketing Communication Plan ~ James R. Ogden Prentice Hall James R. Ogden
Quality Issues in Heritage Visitor Attractions ~ Ian Yeoman Butterworth-Heinemann Ian Yeoman
Sports Marketing: A Strategic Perspective ~ Matthew D. Shank Prentice Hall Matthew D. Shank
Winning at Mergers and Acquisitions: The Guide to MarketFocused Planning an ~ Mark N. Clemente - David S. Greenspan John Wiley & Sons Mark N. Clemente - David S. Greenspan
Advertising: A Cultural Economy (Culture, Representation and Identity series) ~ Liz McFall Sage Publications Ltd Liz McFall
Funny Business: Moguls, Mobsters, Megastars and the Mad, Mad World of the A ~ Allen Rosenshine Beaufort Books Allen Rosenshine
Essentials of Marketing ~ Charles Lamb - Joseph Hair - Carl McDaniel South Western College Publishing Charles Lamb - Joseph Ha...
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Tra ~ Thomas Nagle - Reed Holden Prentice Hall Thomas Nagle - Reed Holden
Strategic Brand Communication Campaigns ~ Don E. Schultz - Dennis G. Martin - Beth E. Barnes McGraw-Hill Contemporary Don E. Schultz - Dennis ...
It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American ~ C. Beemer Simon & Schuster C. Beemer
The Customer Century: Lessons from World Class Companies in Integrated Comm ~ Anders Gronstedt Routledge Anders Gronstedt
21st Century Business: Managing and Working in the New Digital Economy ~ James W. Cortada Prentice Hall James W. Cortada
International Marketing Strategy: Analysis, Development and Implementation ~ Isobel Doole Thomson Learning Isobel Doole
AMA Dictionary of Marketing Terms ~ McGraw-Hill Contemporary
Cases in Competitive Strategy ~ Michael E. Porter The Free Press Michael E. Porter
Classic Muscle Car Advertising: The Art of Selling Horsepower ~ Mitchel J. Frumkin KP Books Mitchel J. Frumkin
We, Me, Them and It: The Power of Words in Business ~ John Simmons Texere Publishing,US John Simmons
Encyclopaedia of Porcelain Enamel Advertising (Schiffer Book for Collectors) ~ Michael Bruner Schiffer Publishing Michael Bruner
Silk Road ~ Tim. Ambler - Chris. Styles Financial Times/ Prentice Hall Tim. Ambler - Chris. Styles
Retail Business Kit for Dummies (For Dummies) ~ Rick Segel Hungry Minds Inc,U.S. Rick Segel
Beyond Logos (Graphic Design) ~ Claire Dowdy RotoVision Claire Dowdy
Branding@the Digital Age ~ Herbert M. Meyers - Richard Gerstman Palgrave Macmillan Herbert M. Meyers - Richard Gerstman
Integrated Advertising, Promotion, and Marketing Communications ~ Kenneth E. Clow - Donald E. Baack Prentice Hall Kenneth E. Clow - Donald E. Baack
Opportunities in Sales Careers (Opportunities In!Series) ~ James Brescoll - Ralph Dahn McGraw-Hill Education James Brescoll - Ralph Dahn
Advertising and Promotion: With Powerweb ~ George E. Belch - Michael A. Belch McGraw Hill Higher Education George E. Belch - Michael A. Belch
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve ~ Daniel M. Stowell Jossey Bass Wiley Daniel M. Stowell
Copywriting for the Electronic Media ~ Milan D. Meeske Wadsworth Milan D. Meeske
Steal This Book! Million Dollar Sales Letters You Can Legally Steal to Suck ~ Harlan Kilstein Unknown Harlan Kilstein
Ebay Business: The Smart Way (Ebay Business the Smart Way) ~ Sinclair Amacom Sinclair
Wireless Marketing ~ Robert Steuernagel John Wiley & Sons Inc Robert Steuernagel
Proactive Selling: Control the Process - Win the Sale ~ William Miller Amacom William Miller
It's Not About Size: Bigger Brands for Smaller Businesses (Virgin Business ~ Paul Dickinson Virgin Books Paul Dickinson
The Advertising of Massey-Harris, Ferguson and Massey Ferguson ~ John Farnworth Farming Press Books and Videos John Farnworth
Marketing: the one semester introduction: The One Semester Introduction ~ Lancaster - Reynolds Butterworth-Heinemann Lancaster - Reynolds
The Age of Manipulation: The Con in Confidence, the Sin in Sincere ~ Wilson Bryan Key Madison Books, Inc Wilson Bryan Key
Brand Spirit: How Cause Related Marketing Builds Brands ~ Hamish Pringle - Marjorie Thompson John Wiley and Sons Ltd Hamish Pringle - Marjorie Thompson
Cutting Edge Commercials: How to Create the Worlds Best TV Ads for Brands i ~ Jim Aitchison Prentice Hall PTR Jim Aitchison
Performing Consumers ~ Maurya Wickstrom Routledge Maurya Wickstrom
Concurrent Marketing: Integrating Product, Sales and Service ~ Frank V. Cespedes Harvard Business School Press Frank V. Cespedes
Ackoff's Best: His Classic Writings on Management ~ Russell L. Ackoff John Wiley & Sons Russell L. Ackoff
Mktg Professional Services ~ Philip Kotler Prentice Hall Philip Kotler
 
      401 - 600

Strategic Database Marketing ~ Robert Jackson - Paul S. Wang McGraw-Hill Contemporary Robert Jackson - Paul S. Wang
The NSFRE Fund-raising Dictionary (Wiley/NSFRE Fund Development) ~ John Wiley & Sons Inc
Smokey, Rosie, and You! ~ David A. Ehrlich - Alan R. Minton - Diane Stoy Mill City Press, Inc. David A. Ehrlich - Alan R. Mint...
Broadcast-Mediendienste Im Spannungsfeld Zwischen Markten Und Politik ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mob ~ Valerie Feldmann Physica-Verlag GmbH & Co Valerie Feldmann
New Marketing: Drive the Digital Market or It Will Drive You ~ Malcolm McDonald - Hugh Wilson Butterworth-Heinemann Malcolm McDonald - Hugh Wilson
Critical Issues in Fund Raising (AFP/Wiley Fund Development Series) (Wiley/ ~ John Wiley & Sons
Creative Strategy in Advertising ~ Bonnie L. Drewniany - A. Jerome Jewler Wadsworth Publishing Company Bonnie L. Drewniany - A. Jerome ...
The 22 Irrefutable Laws of Advertising and When to Violate Them ~ Michael Newman John Wiley & Sons (Asia) Pte Ltd Michael Newman
Advertising Today ~ Warren Berger Phaidon Press Ltd Warren Berger
Investigating the Use of Sex in Media Promotion and Advertising ~ Tom Reichert Best Business Books Tom Reichert
The Big Book of Design Ideas (Big Book (Collins Design)) ~ HarperCollins Design International
Brand Warfare: 10 Rules for Building the Killer Brand ~ David D'Alessandro McGraw-Hill Education David D'Alessandro
Relationship Marketing: Gaining Competitive Advantage Through Customer Sati ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Global Marketing Management ~ Warren J. Keegan Prentice Hall Warren J. Keegan
Marketing: Creating Value for Customers (Irwin Series in Marketing) ~ Gilbert A. Churchill - J.Paul Peter - Gilbert Churchill Jr Irwin Gilbert A. Churchill - J.Paul Peter...
How to Win Campaigns: 100 Steps to Success ~ Chris Rose Earthscan Publications Ltd Chris Rose
Advertising and the Artist: Ashley Havinden ~ Richard Hollis - Ann Simpson - Alice Strang National Galleries of Scotland Richard Hollis - Ann Simp...
Global Perspectives on Advertising Self-regulation: Principles and Practice ~ Jean Boddewyn Greenwood Press Jean Boddewyn
Ethics in Public Relations: Responsible Advocacy ~ Sage Publications, Inc
Selling with Honor: Strategies for Selling Without Selling Your Soul ~ Lawrence M. Kohn - Joel Saltzman Time Warner International Lawrence M. Kohn - Joel Saltzman
Buzz: Harness the Principles of Influence and Create Demand (Brandweek) ~ M. Salzman - Ira Matathia - Ann O'Reilly John Wiley & Sons Inc M. Salzman - Ira Matathia - Ann O'Rei...
Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine ~ Luke Sullivan John Wiley & Sons Inc Luke Sullivan
Broadcast/Cable Copywriting ~ Peter B. Orlik Allyn & Bacon Peter B. Orlik
Provocateur: Images of Women and Minorities in Advertising (Postmodern Soci ~ Anthony J. Cortese Rowman & Littlefield Publishers Anthony J. Cortese
Processing Web Ads: The Effects of Animation and Arousing Content ~ Yongkuk Chung Cambria Press Yongkuk Chung
Measuring Advertising Effectiveness (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
Creating a Profitable Catalog: Everything You Need to Know to Create a Cata ~ Jack Schmid McGraw-Hill Contemporary Jack Schmid
How to Advertise: What Works, What Doesn't, and Why ~ Kenneth Roman - Jane Maas - Martin Nisenholtz Kogan Page Ltd Kenneth Roman - Jane Maas - Martin Nise...
Uncover the Hidden Power of Television Programming: ... and Get the Most fr ~ Kevin J. Clancy - David Lloyd Sage Publications, Inc Kevin J. Clancy - David Lloyd
Sustainable Development Law: Principles, Practices, and Prospects ~ Marie-Claire Cordonier Segger - Ashfaq Khalfan Oxford University Press Marie-Claire Cordonier Segger...
Cross-cultural Marketing ~ Robert Rugimbana - Sonny Nwanko Thomson Learning Robert Rugimbana - Sonny Nwanko
Food Service Professionals Guide to Restaurant Marketing and Advertising: F ~ Amy S. Jorgensen Atlantic Publishing Co Amy S. Jorgensen
Woman's New Selling Game: How to Sell Yourself and Anything Else ~ Carole Hyatt McGraw-Hill Education Carole Hyatt
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
Event Marketing: How to Successfully Promote Events, Festivals, Conventions ~ Leonard H. Hoyle John Wiley & Sons Inc Leonard H. Hoyle
Aol by George: The Inside Story of America Online ~ George Thornally Urly Media George Thornally
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
1001 Ideas to Create Retail Excitement ~ Edgar A. Falk NYIF Edgar A. Falk
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to ~ Erik Du Plessis Kogan Page Ltd Erik Du Plessis
Thinking Out of the Box: How to Market Your Company Into the Future: How to ~ Kathy C. Yohalem John Wiley & Sons Kathy C. Yohalem
Public Relations: An Introduction ~ Shirley Harrison Thomson Learning Shirley Harrison
Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics) ~ Ron Beasley - Marcel Danesi Mouton de Gruyter Ron Beasley - Marcel Danesi
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and ~ Herman Holtz John Wiley & Sons Inc Herman Holtz
The Mirror Makers: A History of American Advertising and Its Creators ~ Scott Fox University of Illinois Press Scott Fox
Dictionary of Marketing Communications ~ Norman A.P. Govoni Sage Publications, Inc Norman A.P. Govoni
Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns ~ Herschell Gordon Lewis Amacom Herschell Gordon Lewis
Hospitality Marketing Management: Student Workbook ~ Robert D. Reid - David C. Bojanic John Wiley & Sons Inc Robert D. Reid - David C. Bojanic
An Autobiography (Trailblazers, Rediscovering the Pioneers of Business) ~ David Ogilvy John Wiley & Sons David Ogilvy
Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Book) ~ Ken Sacharin John Wiley & Sons Inc Ken Sacharin
World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology ~ Jim Holden John Wiley & Sons Jim Holden
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Being the Shopper: Understanding the Buyer's Choice ~ Phil Lempert John Wiley & Sons Inc Phil Lempert
Industrial Marketing Strategy ~ Webster, Frederick E. Jr. John Wiley & Sons Webster, Frederick E. Jr.
Sign Wars: Cluttered Landscape of Advertising (Critical Perspectives) ~ Robert Goldman - Stephen Papson Guilford Publications Robert Goldman - Stephen Papson
Marketing Your Consulting and Professional Services ~ Dick Connor - Jeff Davidson John Wiley & Sons Dick Connor - Jeff Davidson
Marketing Without Wires: Targeting Promotions and Advertising to Mobile Dev ~ Kim Bayne John Wiley & Sons Inc Kim Bayne
High-impact Consulting: How Clients and Consultants Can Work Together to Ac ~ Robert H. Schaffer Jossey Bass Wiley Robert H. Schaffer
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
The Complete Guide to Fundraising Management (AFP/Wiley Fund Development) ~ Stanley Weinstein John Wiley & Sons Inc Stanley Weinstein
Sports, Culture and Advertising: Identities, Commodities and the Politics o ~ Steven Jackson - David Andrews Routledge Steven Jackson - David Andrews
Managing Risk in Extreme Environments: Front-line Business Lessons for Corp ~ Duncan Martin Kogan Page Ltd Duncan Martin
Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers ~ Josh Gordon Amacom Josh Gordon
Destination Branding: Creating the unique destination proposition: Creating ~ Nigel Morgan - Annette Pritchard - Roger Pride Butterworth-Heinemann Nigel Morgan - Annette Pritchar...
Selling Out: If Famous Authors Wrote Advertising ~ "Green" Hungry Minds Inc,U.S. "Green"
New York Festivals 15 (New York Festivals Annual of Advertising) ~ New York Festivals Collins Design New York Festivals
International Marketing Research ~ V. Kumar Prentice Hall V. Kumar
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Fashion Brands: Branding Style from Armani to Zara ~ Mark Tungate Kogan Page Ltd Mark Tungate
Point of Purchase Design Annual: No. 7 (Point of Purchase Design Annual) ~ POPAI HarperCollins Design International POPAI
The $100 Billion Allowance: Accessing the Global Teen Market ~ Elissa Moses John Wiley & Sons Elissa Moses
Telesales ~ Stephan Schiffman Adams Media Corporation Stephan Schiffman
Designing Brand Experiences: Creating Powerful Integrated Brand Solutions ~ Robin Landa Delmar Robin Landa
Shoveling Smoke: Advertising and Globalization in Contemporary India ~ William Mazzarella Duke University Press William Mazzarella
Selling Through Independent Reps ~ Harold J. Novick Amacom Harold J. Novick
Alan Siegel: On Branding and Clear Communications (Large Edition) ~ Louis J., Slovinsky Unknown Louis J., Slovinsky
Market Response Models: Econometric and Time Series Analysis (International ~ Dominique M. Hanssens - Leonard J. Parsons - Randall L. Schultz Kluwer Academic Publishers Dominique...
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Preparing for the Project Management Professional (PMP) Certification Exam ~ Michael W. Newell Amacom Michael W. Newell
Keeping Customers ("Harvard Business Review" Paperback) ~ John J. Sviokla - Benson P. Shapiro Harvard Business School Press John J. Sviokla - Benson P. Shapir...
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy ~ Ron Willingham Currency Ron Willingham
Marketing Through Search Optimization: How to be found on the web: How to B ~ Alex Michael - Ben Salter Butterworth-Heinemann Alex Michael - Ben Salter
Seven Lost Secrets Of Success, The ~ Joe Dr Vitale Morgan James Publishing Joe Dr Vitale
Marketing (Business 2000) ~ James L. Burrow South Western College Publishing James L. Burrow
The Executive's Guide to Public Relations ~ Joe Marconi South Western Educational Publishing Joe Marconi
MissionBased Marketing: An Organizational Development Workbook (Brinckerhof ~ Peter C. Brinckerhoff John Wiley & Sons Peter C. Brinckerhoff
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
Advertising Is Dead: Long Live Advertising! : Over 200 Inspiring Campaigns ~ Tom Himpe - Will Collin Thames & Hudson Ltd Tom Himpe - Will Collin
The Accounting Professional's Encyclopedia of Low Cost & Creative Marketing ~ Allen R. D'Angelo Archer-Ellison Publishing Allen R. D'Angelo