Advertising

4399

Services Marketing: United States Edition: People, Technology, Strategy

Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.))

Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor)

Advertising Outdoors

Marketing Strategies for Design/Build Contracting

Strategic Marketing Problems: Cases and Comments

English-Russian Dictionary of Advertising & Marketing

Marketing Channels

Design and Marketing Of New Products: United States Edition (Design and Marketing of New Products)

Selling Project Management to Senior Executives

The Ad Men and Women: A Biographical Dictionary of Advertising

Consumer Behavior: An Applied Approach (Grandes Novelistas)

Publicidad y Diseno - El Nuevo Reto de La Comunicacion

Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States: Case Studies

Advertising and Promotion with Powerweb

Model

Machine Intelligence: Logic and the Acquisition of Knowledge No.11 (Machine Intelligence)

Marketing Principles and Best Practices

How to Get the Best Creative Work from Your Agency

Cases in Consumer Behavior, Volume I: v. 1

1 - 200

Services Marketing: United States Edition: People, Technology, Strategy ~ Christopher Lovelock - Jochen Wirtz Prentice Hall Christopher Lovelock - Jochen Wirtz
Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.)) ~ Gale Group
Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor) ~ Sarah White - John Woods Adams Media Corporation Sarah White - John Woods
Advertising Outdoors ~ David Bernstein Phaidon Press Ltd David Bernstein
Marketing Strategies for Design/Build Contracting ~ W.D. Booth Kluwer Academic Publishers W.D. Booth
Strategic Marketing Problems: Cases and Comments ~ Roger A. Kerin - Robert A. Peterson Prentice Hall Roger A. Kerin - Robert A. Peterson
English-Russian Dictionary of Advertising & Marketing ~ V. B. Bobrov Russo V. B. Bobrov
Marketing Channels ~ Barry Berman John Wiley and Sons (WIE) Barry Berman
Design and Marketing Of New Products: United States Edition (Design and Mar ~ Glen L. Urban - John R. Hauser Prentice Hall Glen L. Urban - John R. Hauser
Selling Project Management to Senior Executives ~ Connie Delisle - Janice Thomas - Kam Jugdev Project Management Institute Connie Delisle - Janice Tho...
The Ad Men and Women: A Biographical Dictionary of Advertising ~ Greenwood Press
Consumer Behavior: An Applied Approach (Grandes Novelistas) ~ Nessim Hanna - Richard Wozniak Prentice Hall Nessim Hanna - Richard Wozniak
Publicidad y Diseno - El Nuevo Reto de La Comunicacion ~ Abraham Moles - Joan Costa Ediciones Infinito Abraham Moles - Joan Costa
Comparing and Contrasting Marketing Assumptions and Advertising Strategies ~ Joseph P Helgert Edwin Mellen Press Ltd Joseph P Helgert
Advertising and Promotion with Powerweb ~ Belch Irwin Belch
Model ~ Marie Anderson Boyd Collins & Brown Marie Anderson Boyd
Machine Intelligence: Logic and the Acquisition of Knowledge No.11 (Machine ~ Clarendon Press
Marketing Principles and Best Practices ~ K. Hoffman - Michael Czinkota - Peter Dickson South Western College Publishing K. Hoffman - Michael ...
How to Get the Best Creative Work from Your Agency ~ Nancy L. Salz McGraw-Hill Primis Custom Publishing Nancy L. Salz
Cases in Consumer Behavior, Volume I: v. 1 ~ Martha McEnally Prentice Hall Martha McEnally
Foreign Advertising in China: Becoming Global, Becoming Local ~ Jian Wang Iowa State University Press Jian Wang
The British Design and Art Direction Annual (British Design and Art Direction) ~ "British Design & Art Direction" Laurence King Publishing "British Design & Art Direction"
Introducing Marketing ~ John Burnett John Wiley & Sons Inc John Burnett
Print's Best Letterheads/business Cards: No 4 (Print's Best Letterheads & B ~ R C Publications - Rc Pubns RC Publications Inc R C Publications - Rc Pubns
Strategic Advertising Management ~ Larry Percy - John Rossiter - Richard Elliott Oxford University Press Larry Percy - John Rossiter - ...
One Show Interactive: No. 23 ~ One Club for Art & Copy Inc.,U.S.
One Show Interactive: No.20 ~ RotoVision
Radical Marketing ~ S. Hill - G. Rifkin HarperBusiness,U.S. S. Hill - G. Rifkin
The Design of Advertising ~ Roy Paul Nelson William C. Brown Roy Paul Nelson
Marketing Strategy ~ Michael Hartline - O.C. Ferrell South Western College Publishing Michael Hartline - O.C. Ferrell
Corporate Showcase: Photography, Illustration and Graphic Design No. 11 ~ Rizzoli International Publications
The Principles of Global Marketing ~ KEEGAN Pearson US Imports & PHIPEs KEEGAN
2, 439 Tested Secrets for Direct Marketing Success ~ Denny Hatch - Don Jackson McGraw-Hill Contemporary Denny Hatch - Don Jackson
Graphis Promotion Design: Vol 2 (Promotion Design) ~ HarperCollins Design International
The Leo Burnett Worldwide Advertising and Media Fact Book ~ Brian Jacobs Triumph Books Brian Jacobs
Tecnicas de Marketing Politico ~ Francisco Javier Barranco Saiz Piramide Francisco Javier Barranco Saiz
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guid ~ Plunkett Research Ltd Plunkett Research, Ltd. Plunkett Research Ltd
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation ~ Sean Nixon Sage Publications Ltd Sean Nixon
Marketing Briefs: A Revision and Study Guide ~ Sally Dibb Butterworth-Heinemann Ltd Sally Dibb
Graphis Advertising (Advertising Annual) ~ B. Martin Pedersen HarperCollins Design International B. Martin Pedersen
You Can't Teach a Kid to Ride a Bike at a Seminar ~ Sandler Penguin Sandler
Persuasive Imagery: A Consumer Response Perspective (Advertising & Consumer ~ Linda M. Scott - Rajeev Batra Lawrence Erlbaum Associates Inc,US Linda M. Scott - Rajeev Batra
Complete Idiot's Guide to Online Marketing (The Complete Idiot's Guide) ~ Bill Eager Que Bill Eager
Promotion Management ~ John J. Burnett Houghton Mifflin (Academic) John J. Burnett
Emotions, Advertising and Consumer Choice ~ Flemming Hansen Copenhagen Business School Press Flemming Hansen
United Colors: The Benetton Campaigns ~ Scriptum Editions
La Presentacion Convincente ~ Tim Hindle Grijalbo Tim Hindle
Marketing Communications: Theory and Applications ~ John R. Rossiter - Steven Bellman Prentice Hall John R. Rossiter - Steven Bellman
The Handbook of Online Marketing Research: A Data Driven Approach for Devel ~ Joshua Grossnickle - Oliver Raskin McGraw-Hill Education Joshua Grossnickle - Oliver Raskin
Marketing Management: Millennium Edition: United States Edition (Prentice-H ~ Philip Kotler Prentice Hall Philip Kotler
World Wide Web Marketing [2nd Edition] ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Marketing ~ Warren J. Keegan - Sandra E. Moriarty - Thomas R. Duncan Prentice Hall Warren J. Keegan - Sandra E. ...
ActiveBook, Principles of Marketing ~ Philip Kotler - Gary Armstrong Prentice Hall Philip Kotler - Gary Armstrong
Winning at Mergers and Acquisitions: The Guide to MarketFocused Planning an ~ Mark N. Clemente - David S. Greenspan John Wiley & Sons Mark N. Clemente - David S. Greenspan
Sales Secrets from Your Customers (State of the Art Selling) (State of the ~ Barry J. Farber Career Press Barry J. Farber
High Performance Selling: Advice, Tactics, and Tools. the Complete Guide to ~ Terry Beck Career Press Terry Beck
41st Publication Design Annual (Society of Publication Designers' Publicati ~ The Society of Publication Designers Rockport Publishers Inc The Society of Publication Designers
Codigos Eticos de Publicidad y Marketing (Ariel Comunicacion) ~ Planeta Publishers - Hugo Aznar Planeta Planeta Publishers - Hugo Aznar
Marketing 02/03 (Annual Editions: Marketing) ~ John E. Richardson McGraw-Hill Education John E. Richardson
Fundamentals of Selling: Customers For Life Through Service (Fundamentals o ~ Charles Futrell McGraw-Hill Education Charles Futrell
Core Concepts of Marketing ~ John J. Burnett John Wiley & Sons Inc John J. Burnett
One Hundred and One Ways to Promote Your Web Site ~ Susan Sweeney Maximum Press Susan Sweeney
Advertising and Identity in Europe: The I of the Beholder ~ Intellect Books
Rocking the Ages ~ J.Walker Smith - Ann S. Clurman HarperBusiness,U.S. J.Walker Smith - Ann S. Clurman
Marketing Research: Measurement and Method ~ Donald Tull - Del Hawkins Macmillan USA Donald Tull - Del Hawkins
Wave 4: Network Marketing in the 21st Century ~ Richard Poe Prima Life Richard Poe
*S, C, P, F... ~ Actar
How to Write Fundraising Materials That Raise More Money: The Art, the Scie ~ Tom Ahern Emerson & Church Tom Ahern
REWIND: Forty Years of Design and Advertising ~ Phaidon Press Ltd
Festive: The Art and Design of Promotional Mailing ~ Scott Witham RotoVision Scott Witham
Internet Marketing for Information Technology Companies: Proven Online Tech ~ Barry Silverstein Maximum Press (FL) Barry Silverstein
How to Understand and Use Design and Layout (Graphic Designers Library) ~ Alan Swann How Design Books Alan Swann
Creating a Company for Customers: How to build and lead a market driven org ~ Malcolm Mcdonald - Martin Christopher - Simon.Dr. Knox - Adrian Payne Financial Times/ Prentice Hall...
Great Advertising Campaigns: How They Achieve Both Creative and Business Ob ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Advertising Principles and Effective IMC Practice ~ William Wells - Sandra Moriarty - John Burnett - May Lwin Prentice Hall Singapore William Wells - Sa...
Advertisers Annual ~ Hollis Publishing Ltd
Understanding and Designing Market Research ~ Thomson Learning
Managing Brand Equity: Capitalizing on the Value of a Brand Name ~ David A. Aaker Jossey Bass Wiley David A. Aaker
High Performance Sales Organizations: Achieving Competitive Advantage in th ~ Kevin J. Corcoran McGraw-Hill Education Kevin J. Corcoran
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro ~ Kenneth E. Clow - Donald Baack Prentice Hall Kenneth E. Clow - Donald Baack
Copywriting for the Electronic Media: A Practical Guide ~ Milan D. Meeske - R.C. Norris Wadsworth Milan D. Meeske - R.C. Norris
Digital Economic Dynamics: Innovations, Networks and Regulations ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Playing in Traffic on Madison Avenue: Tales of Advertising's Glory Years ~ David J. Herzbrun Irwin Professional (USA) David J. Herzbrun
Gender and Utopia in Advertising: A Critical Reader ~ Syracuse University Press
The Advertising Red Books: Agencies : January 2006 (Advertising Red Books A ~
Advertising Age: Handbook of Advertising ~ Herschell Gordon Lewis - Carol Nelson McGraw-Hill Contemporary Herschell Gordon Lewis - Carol Nelson...
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) ~ Perry S. Marshall Entrepreneur Press Perry S. Marshall
Online Promotions: Winning Strategies and Tactics ~ Bill Carmody John Wiley & Sons Inc Bill Carmody
Brought to You by: Postwar Television Advertising and the American Dream ~ Lawrence R. Samuel University of Texas Press Lawrence R. Samuel
Advertising ~ Thomas C O'Guinn South Western College Publishing Thomas C O'Guinn
Marketing Ed7 & Infotrac: Creating and Keeping Customers in an E-Commerce World ~ ZIKMUND South Western College Publishing ZIKMUND
New Rules of Marketing: How to Use One-to-one Relationship Marketing to Be ~ Frederick Newell Irwin Professional (USA) Frederick Newell
Advertising in Contemporary Society: Perspectives Toward Understanding ~ Kim Rotzoll - James W. Haefner - Steven Hall University of Illinois Press Kim Rotzoll - James W. Hae...
MasterMinding the Store: Advertising, Sales Promotion and the New Marketing ~ bu3 - Don Ziccardi John Wiley & Sons Inc bu3 - Don Ziccardi
Vault Guide to the Top Advertising & PR Employers ~ Vault.com
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications ~ Mark Blair - Richard Armstrong - Mike Murphy John Wiley & Sons (Asia) Pte Ltd Mark Blair - Richard A...
Get Your Message Across: The Professional Communication Skills Everyone Needs ~ Jacqui Ewart - Gail Sedorkin - Tony Schirato Allen & Unwin Jacqui Ewart - Gail Sedorkin - Tony Schir...
$ellebrity: My Angling and Tangling with Famous People ~ George Lois Phaidon Press Ltd George Lois
Introduction to Marketing ~ John Frain Thomson Learning John Frain
Visual Merchandising: v. 5 ~ ST Publications,U.S.
Superstar Sales Secrets (State of the Art Selling) ~ Barry J. Farber Career Press Barry J. Farber
Managing and Marketing Technology ~ I.David Ford - Michael Saren Thomson Learning I.David Ford - Michael Saren
Psycholinguistic Phenomena in Marketing Communications ~ Lawrence Erlbaum Associates Inc,US
How to Plan Radio Advertising (Advertising Guides) ~ Iain Maitland Thomson Learning Iain Maitland
What Logos Do and How They Do It ~ Anistatia Miller - Jared Brown Rockport Publishers Inc. Anistatia Miller - Jared Brown
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why ~ Max Sutherland - Alice K. Sylvester Kogan Page Ltd Max Sutherland - Alice K. Sylvester
Strategic Marketing in Telecommunications: How to Win Customers, Eliminate ~ Maureen Rhemann Aegis Publishing Group, Ltd. Maureen Rhemann
Superbrands: An Insight into Britain's Strongest Brands ~ Superbrands Ltd
The Consultant's Guide to Publicity: Make a Name for Yourself by Promoting ~ Reece A. Franklin John Wiley & Sons Inc Reece A. Franklin
Get Clients Now!: 28-day Marketing Program for Professionals and Consultants ~ C.J. Hayden Amacom C.J. Hayden
Marketing: Origins, Concepts and Environment ~ Wright Thomson Learning Wright
Fame and Fortune: How Successful Companies Build Winning Reputations (Finan ~ Charles J. Fombrun - Cees B.M. van Riel Financial Times/ Prentice Hall Charles J. Fombrun - Cees B.M...
Basic Advertising ~ Donald W. Jugenheimer - Gordon E. White South Western College Publishing Donald W. Jugenheimer - Gor...
Successful Pharmaceutical Selling: Frank Advice from the Frontlines ~ Martin B. Bischoff Irwin Professional (USA) Martin B. Bischoff
The Advertising Red Books: Advertiser Geographic/Advertisers Indexes 2007 ( ~
Kleppner's Advertising Procedure ~ Ronald Lane - Karen King - Tom Russell Prentice Hall Ronald Lane - Karen King - Tom Russell
The AD Game: Playing to Win ~ G. Robert Cox Prentice Hall PTR G. Robert Cox
The Masterbrand Mandate: The Management Strategy That Unifies Companies and ~ Lynn B. Upshaw - Earl L. Taylor John Wiley & Sons Lynn B. Upshaw - Earl L. Taylor
Creative Advertising: Theory and Practice ~ Sandra E. Moriarty Prentice-Hall Sandra E. Moriarty
Cause Related Marketing ~ Sue Adkins Butterworth-Heinemann Sue Adkins
The Advertising Red Books: Advertiser Business Classifications/Advertisers ~
Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Public ~ Mary Maloney Cronin Career Press Mary Maloney Cronin
Image Marketing: Using Public Perceptions to Attain Business Objectives ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Value-added Public Relations ~ Thomas L. Harris McGraw-Hill Contemporary Thomas L. Harris
Broadcast/Cable Copywriting ~ Peter B. Orlik Allyn & Bacon Peter B. Orlik
Communities Dominate Brands: Business and Marketing Challenges for the 21st ~ Tomi Ahonen - Alan Moore Futuretext Tomi Ahonen - Alan Moore
Retail Geography and Intelligent Network Planning ~ Mark Birkin - Graham Clarke - Martin Clarke John Wiley and Sons Ltd Mark Birkin - Graham Clarke - Ma...
Complete Publicity Plans (Streetwise) ~ Sandra L. Beckwith Adams Media Corporation Sandra L. Beckwith
Successful Direct Mail in a Week (Successful Business in a Week) ~ Liz Ferdi Hodder Arnold H&S Liz Ferdi
Jump Start Your Book Sales ~ Tom Ross - Marilyn Ross Writer's Digest Books Tom Ross - Marilyn Ross
Successful Advertising: Key Alternative Approaches ~ Martyn P. Davis Thomson Learning Martyn P. Davis
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Book) ~ Jon Steel John Wiley & Sons Inc Jon Steel
Building Effective Web Sites ~ Raymond Frost - Judy Strauss Prentice Hall Raymond Frost - Judy Strauss
CIM Marketing Communications: Study Text ~ BPP Professional Education BPP Professional Education BPP Professional Education
Response: The Complete Guide to Profitable Direct Marketing ~ Lois K. Geller Oxford University Press Inc, USA Lois K. Geller
The Development of Modern Advertising (Foundations of Modern Management) ~ Thoemmes Continuum
Advertising and Integrated Brand Promotion ~ O Guinn - Thomas O'Guinn South Western College Publishing O Guinn - Thomas O'Guinn
The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer ~ Susan M. O'Dell - Joan A. Pajunen John Wiley and Sons Susan M. O'Dell - Joan A. Pajunen
Creating the Corporate Soul: The Rise of Public Relations and Corporate Ima ~ Roland Marchand University of California Press Roland Marchand
Cause Related Marketing ~ Sue Adkins Butterworth-Heinemann Sue Adkins
Publicidad ~ Alberto (. Tito ). Scopesi Macchi Grupo Editorial Alberto (. Tito ). Scopesi
Advertising Exposure, Memory and Choice (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
How to Get into Marketing and PR (How to Get Into...) ~ Annie Gurton Thomson Learning Annie Gurton
Advertising the American Dream: Making Way for Modernity, 1920-1940 ~ Roland Marchand University of California Press Roland Marchand
Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) ~ Thomas C. Kinnear - James R. Taylor McGraw-Hill Education Thomas C. Kinnear - James R. Taylor
Endless Referrals: Network Your Everyday Contacts into Sales ~ Bob Burg McGraw-Hill Publishing Co. Bob Burg
Marketing, Principles & Perspectives ~ William O. Bearden - Thomas N. Ingram - Raymond W. LaForge McGraw-Hill Education William O. Bearden ...
4D Branding: Cracking the Corporate Code of the Network Economy ~ Thomas Gad Financial Times/ Prentice Hall Thomas Gad
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Environmental Marketing: Strategies, Practice, Theory and Research ~ Haworth Press Inc.,U.S.
Introducing Marketing ~ John Burnett John Wiley & Sons Inc John Burnett
Teleselling Techniques That Close the Sale ~ Flyn L. Penoyer Amacom Flyn L. Penoyer
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
The Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation ~ Roy Langmaid - Mac Andrews John Wiley and Sons Ltd Roy Langmaid - Mac Andrews
The "Billboard" Guide to Music Publicity ~ Jim Pettigrew Watson-Guptill Publications Jim Pettigrew
Sustainable Development Law: Principles, Practices, and Prospects ~ Marie-Claire Cordonier Segger - Ashfaq Khalfan Oxford University Press Marie-Claire Cordonier Segger...
Services Marketing (McGraw-Hill Series in Marketing) ~ Valerie Zeithaml - Mary Bitner McGraw-Hill Education Valerie Zeithaml - Mary Bitner
Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Bu ~ Daniel S. Janal John Wiley & Sons Inc Daniel S. Janal
Sales Management (Marketing Series: Practitioner) ~ CHRIS NOONAN Butterworth-Heinemann CHRIS NOONAN
Retail Fashion Promotion and Advertising ~ Mary Frances Drake - Janice Harrison Spoone - Herbert Greenwald Prentice Hall Mary Frances Drake - J...
Environmental Marketing: Strategies, Practice, Theory and Research ~ Haworth Press Inc.,U.S.
Advertising Ethics (Basic Ethics in Action) ~ Edward Spence - Brett Van Heekeren - Michael Boylan Prentice Hall Edward Spence - Brett Van Heekeren...
The Spot: Rise of Political Advertising on Television ~ Edwin Diamond - Stephen Bates The MIT Press Edwin Diamond - Stephen Bates
The Infinite Asset: Managing Brands to Build New Value ~ Sam Hill - Chris Lederer Harvard Business School Press Sam Hill - Chris Lederer
Fine Art Publicity: The Complete Guide for Artists, Galleries and Museums ( ~ Susan Abbott Allworth Press,U.S. Susan Abbott
The M-bomb: Riding the Multi-channel Whirlwind ~ Geoff Webb Capstone Publishing Ltd Geoff Webb
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
Building Your Advertising Business ~ David Lockett McGraw-Hill Contemporary David Lockett
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter ~ Joseph Jaffe John Wiley & Sons Inc Joseph Jaffe
Marketing by Menu ~ Nancy Loman Scanlon John Wiley & Sons Inc Nancy Loman Scanlon
The Consultant's Guide to Publicity: Make a Name for Yourself by Promoting ~ Reece A. Franklin John Wiley & Sons Inc Reece A. Franklin
Promotion in the Merchandising Environment ~ Judith C. Everett - Kristen K. Swanson Fairchild Books Judith C. Everett - Kristen K. Swanson
Selling for Dummies (For Dummies) ~ Tom Hopkins Hungry Minds Inc,U.S. Tom Hopkins
Advertising on the Internet ~ Neil Barrett Kogan Page Ltd Neil Barrett
Humor in the Advertising Business: Theory, Practice, and Wit ~ Fred K. Beard Rowman & Littlefield Fred K. Beard
Farce to Force: Building Profitable E-Commerce Strategies ~ Sarah McCue South Western College Publishing Sarah McCue
It's Been Extraordinary: Music, Art, Writing, Advertising, Family, Educatio ~ Allan Nixon Brundage Pub Allan Nixon
Selling to Vito: (The Very Important Top Officer) ~ Anthony Parinello Adams Media Corporation Anthony Parinello
The World of Fashion Merchandising: Instructor's Manual ~ Mary G. Wolfe Goodheart-Wilcox Publisher Mary G. Wolfe
Management of a Sales Force ~ William Stanton - Richard H. Buskirk Irwin William Stanton - Richard H. Buskirk
Resumes for Advertising Careers (Career Horizons) ~ McGraw-Hill Contemporary
Advertising for the Small Business: How to Get Maximum Sales for the Minimu ~ Nick Daws Otter Publications Nick Daws
The Absolut Book: The Absolut Vodka Advertising Story ~ R. Lewis Journey Editions,U.S. R. Lewis
The This Is P.R.: Realities of Public Relations (Wadsworth series in mass c ~ Doug Newsom - Judy VanSlyke Turk - Dean Kruckeberg Wadsworth Doug Newsom - Judy VanSlyke Turk - Dean...
One-to-one Web Marketing: Build a Relationship Marketing Strategy One Custo ~ Cliff Allen - Deborah Kania - Beth Yaeckel John Wiley & Sons Inc Cliff Allen - Deborah Kania - Beth ...
Identify: Building Brand Through Letterheads, Logos and Business Cards (Gra ~ Charlotte Rivers RotoVision Charlotte Rivers
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Adv ~ Joseph Sugarman John Wiley & Sons Inc Joseph Sugarman
The Sales Compensation Handbook ~ Stockton B. Colt Amacom Stockton B. Colt
Bang!: Getting Your Message Heard in a Noisy World ~ Linda Kaplan Thaler - Robin Koval Bantam Doubleday Dell Books for Young Readers,US Linda Kaplan Thal...
Advertising Media Planning ~ Lincoln Bumba McGraw-Hill Contemporary Lincoln Bumba
Sustainable Competition: Bew Aooriacges ~ Drake Brookings Institution,U.S. Drake
Clio Awards: The 43rd Annual Awards Competition (Clio Awards Annual) ~ Cheryl Dangel Cullen Rockport Publishers Inc Cheryl Dangel Cullen
The Definitive Guide to Marketing Planning ~ Angela Hatton Financial Times/ Prentice Hall Angela Hatton
Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategies ~ Giles David Moss Pharmaceutical Products Press Giles David Moss
The End of Advertising as We Know It ~ Sergio Zyman - Armin Brott John Wiley & Sons Inc Sergio Zyman - Armin Brott
Global Marketing and Advertising: Understanding Cultural Paradoxes ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Profitable Marketing Communications: A Guide to Marketing Return on Investment ~ Antony Young - Lucy Aitken Kogan Page Ltd Antony Young - Lucy Aitken
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly ~ Peter C. Brinckerhoff John Wiley & Sons Inc Peter C. Brinckerhoff

201 - 400

Lights! Camera! Advertising: How to Plan and Shoot Major Advertising Campaigns ~ Joy Satterwhite - Al Satterwhite Amphoto Books Joy Satterwhite - Al Satterwhite
Shop Windows: Cosmetics (AR Series: Commercial Space) ~ Francisco Asensio Cerver RotoVision Francisco Asensio Cerver
Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve ~ Daniel M. Stowell Jossey Bass Wiley Daniel M. Stowell
Successful Advertising for Small Businesses ("Entrepreneur Magazine" Small ~ Conrad Berke John Wiley & Sons Inc Conrad Berke
How to Promote, Publicize, and Advertise Your Growing Business: Getting the ~ Kim Baker - Sunny Baker John Wiley & Sons Inc Kim Baker - Sunny Baker
The Perfect Sales Piece: A Complete Do-it-yourself Guide to Creating Brochu ~ Robert W. Bly John Wiley & Sons Inc Robert W. Bly
Art Director's Annual: No. 76 (Art Directors Annual) ~ Art Directors Club RotoVision Art Directors Club
Dictionary of Marketing and Advertising (Macmillan Business) ~ Palgrave Macmillan
Ads, Fads and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Rural Marketing: Targeting the Non-Urban Consumer (Response Books) ~ Sanal Kumar Velayudhan Sage Publications Pvt. Ltd Sanal Kumar Velayudhan
Rural Marketing: Targeting the Non-Urban Consumer (Response Books) ~ Sanal Kumar Velayudhan Sage Publications Pvt. Ltd Sanal Kumar Velayudhan
The Knowledge Advantage: Leveraging Knowledge into Marketplace Success ~ Rudy Ruggles - Dan Holtshouse Capstone Publishing Ltd Rudy Ruggles - Dan Holtshouse
Breaking Up America: Advertisers and the New Media World ~ Joseph Turow University of Chicago Press Joseph Turow
How to Sell Stacks and Stacks of Everything ~ Doug Malouf Allen & Unwin Doug Malouf
Service Innovation: Organizational Responses to Technological Opportunities ~ Imperial College Press
Cutting Edge Commercials: How to Create the Worlds Best TV Ads for Brands i ~ Jim Aitchison Prentice Hall PTR Jim Aitchison
Total Access: Giving Customers What They Want in an Anytime, Anywhere World ~ Regis McKenna Harvard Business School Press Regis McKenna
Marketing ~ James L. Burrow South Western Educational Publishing James L. Burrow
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content ~ Gerry McGovern - Rob Norton Financial Times/ Prentice Hall Gerry McGovern - Rob Norton
Fashion and Advertising (World's Top Photographers Workshops) ~ Magdalene Keaney RotoVision Magdalene Keaney
Red-hot Cold Call Selling: Prospecting Techniques That Pay Off ~ Paul S. Goldner Amacom Paul S. Goldner
Relationship Marketing: Winning and Keeping Customers (CIM Professional Dev ~ Adrian Payne - Martin Christopher - Helen Peck - Moira Clark Butterworth-Heinemann Ltd Adrian Payne ...
Creative Arts Marketing ~ Elizabeth Hill - Catherine O'Sullivan - Terry O'Sullivan - Terry O' Sullivan - Catherine O' Sullivan...
Consultative Selling ~ Mack Hanan Amacom Mack Hanan
Advertising Exposure, Memory and Choice (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Y ~ Spencer Johnson William Morrow & Company Spencer Johnson
Power Brands: Measuring, Making and Managing Brand Success ~ H. Riesenbeck - Jesko Perrey Wiley-VCH H. Riesenbeck - Jesko Perrey
Selling Your Business Successfully: Tips, Strategies and Tools ~ Rexford E. Umbenhaur John Wiley & Sons Inc Rexford E. Umbenhaur
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism ~ Thomas H. Bivins Lawrence Erlbaum Associates Inc,US Thomas H. Bivins
Saws Art Work Shop ~ Katsu Kimura PIE Books Katsu Kimura
Marketing Communications: Theory and Applications ~ John R. Rossiter - Steven Bellman Prentice Hall John R. Rossiter - Steven Bellman
Managing and Marketing a Successful Web Site (Web Warrior Series) ~ Jason Miletsky Course Technology Jason Miletsky
Business Card (Design Library) ~ Rockport Publishers Inc.
Creative Strategy in Advertising ~ Bonnie Drewniany Wadsworth Bonnie Drewniany
The Marketing Game! ~ Charlotte H. Mason - William D., Jr. Perreault McGraw-Hill Publishing Co. Charlotte H. Mason - Willi...
Sport in the City: The Role of Sport in Economic and Social Regeneration ~ Routledge
Stratgeies for Implementing Integrated Marketing Communications ~ Larry Percy McGraw-Hill Contemporary Larry Percy
Annual Edition: Marketing (Annual Editions: Marketing) ~ John E. Richardson McGraw-Hill Education John E. Richardson
Epica: Europe's Best Advertising: Bk.16 (Epica: Europe's Best Advertising) ~ Compilation Ava Publishing Compilation
Advertising and New Media ~ Christina Spurgeon Routledge Christina Spurgeon
Direct Marketing in Practice (Marketing Series: Practitioner) ~ Matthew Housden - Brian Thomas Butterworth-Heinemann Matthew Housden - Brian Thomas
The Impact of Television Advertising on Children ~ N. Unnikrishnan SAGE Publications (USA) N. Unnikrishnan
Internet Marketing for Less Than $500/Year: How to Attract Customers and Cl ~ Marcia Yudkin ebrandedbooks.com,US Marcia Yudkin
Managing Business Interfaces: Marketing, Engineering, and Manufacturing Per ~ Kluwer Academic Publishers
Marketing on a Tight Budget: A 10-point Action Plan ~ Patrick Forsyth Kogan Page Ltd Patrick Forsyth
Concurrent Engineering Effectiveness: Integrating Product Development Acros ~ Mitchell Fleischer - Jeffrey K. Liker Hanser Publishers Mitchell Fleischer - Jeffrey K. Liker
Strategic Copywriting: How to Create Effective Advertising ~ Edd Applegate Rowman & Littlefield Publishers Edd Applegate
Permission Based E-mail Marketing ~ Kim MacPherson Kaplan Business Kim MacPherson
Graphis New Talent (Graphis New Talent Design Annual) ~ B. Martin Pedersen Graphis Press B. Martin Pedersen
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) ~ Courtland L. Bovee - William Arens McGraw-Hill Publishing Co. Courtland L. Bovee - William Arens
Services Marketing Management: An International Perspective ~ Hans Kasper - Wouter De Vries - Piet Van Helsdingen John Wiley and Sons Ltd Hans Kasper - Wouter De ...
Pocket Guide to Selling Services and Products ~ Peter Morris Butterworth-Heinemann Peter Morris
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Com ~ Terence A. Shimp - M.Wayne Delozier South Western College Publishing Terence A. Shimp - M.Wayne Delo...
Imagination Monograph: Ideas and Evolution (Ideas & Evolution) ~ Phaidon Press Ltd
Advertising Media Planning ~ Jack Z. Sissors - Jim Surmanek - Roger B. Baron McGraw-Hill Contemporary Jack Z. Sissors - Jim Surma...
Blackwell Encyclopedic Dictionary of Marketing ~ Blackwell Publishers
Postmodern Marketing Two: Telling Tales ~ Stephen Brown Thomson Learning Stephen Brown
Point of Purchase Design: The Graphics of Merchandise Display ~ Robert B. Konikow PBC International Robert B. Konikow
Which Ad Pulled Best? ~ Philip Ward Burton - S. Purvis McGraw-Hill Contemporary Philip Ward Burton - S. Purvis
Advertising and Market Power (Economic Studies) ~ William S. Comanor - Thomas A. Wilson Harvard University Press William S. Comanor - Thomas A. Wilson...
Customer Community: Unleashing the Power of Your Customer Base (Jossey-Bass ~ D. Banks - Kim Daus Jossey Bass Wiley D. Banks - Kim Daus
Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit ~ Margit B. Wiesgal Amacom Margit B. Wiesgal
Pleasure with Products: beyond usability ~ William S. Green - Patrick W. Jordan Taylor & Francis Ltd William S. Green - Patrick W. Jordan
The Fundraising Planner: A Working Model for Raising the Dollars You Need ( ~ Terry Schaff - Doug Schaff Jossey Bass Wiley Terry Schaff - Doug Schaff
Little Book of Business Cards: Successful Designs and How to Create Them ~ David Carter Harper Design International David Carter
Barnbrook Bible: The Graphic Design of Jonathan Barnbrook ~ Jonathan Barnbrook - Kalle Lasn Booth-Clibborn Editions Jonathan Barnbrook - Kalle Lasn
Marketing Management and Strategy: Marketing Engineering Applications ~ Gary L. Lilien - Arvind Rangaswamy Prentice Hall Gary L. Lilien - Arvind Rangaswamy
Morsels from the Better Mousetrap: Tips, Tricks and Tales About Corporate C ~ Nancy Parsons - Dick Amsterdam Xlibris Corporation Nancy Parsons - Dick Amsterdam
From Patent to Profit: Secrets and Strategies for the Successful Inventor ~ Bob Dematteis Square One Publishers Bob Dematteis
Advertising Progress: American Business and the Rise of Consumer Marketing ~ Pamela Walker Laird Johns Hopkins University Press Pamela Walker Laird
Integrated Direct Marketing: Techniques and Strategies for Success ~ Ernan Roman McGraw-Hill Contemporary Ernan Roman
Harnessing the Future: 9 Keys to Emerging Consumer Behaviour ~ Shirley Roberts John Wiley and Sons Shirley Roberts
Dictionary of Marketing and Advertising (Business Dictionary) ~ Jerry M. Rosenberg John Wiley & Sons Inc Jerry M. Rosenberg
The Young & Rubicam Traveling Creative Workshop ~ Hanley Norins NYIF Hanley Norins
Selling to Major Accounts: Tools, Techniques and Practical Solutions for th ~ Terry R. Bacon Amacom Terry R. Bacon
AMA Complete Guide to Marketing Research for Small Business ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
Advertising and Market Power (Economic Studies) ~ William S. Comanor - Thomas A. Wilson Harvard University Press William S. Comanor - Thomas A. Wilson...
Pkg Adv Integ Brand Pro Stdt ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn
Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla...
Persuasion in Advertising ~ Nicholas J. O'Shaughnessy - John O'Shaughnessy Routledge Nicholas J. O'Shaughnessy - John O'Shaughne...
Marketing Madness: What Commercialism Is Doing to Our Culture (Critical Stu ~ Michael F. Jacobson - Laurie Ann Mazur - Ron Collins Westview Press Inc Michael F. Jacobson - Laurie...
Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics) ~ Ron Beasley - Marcel Danesi Mouton de Gruyter Ron Beasley - Marcel Danesi
The New Road to Successful Advertising: How to Integrate Image and Response ~ Carol Nelson Bonus Books Inc Carol Nelson
Google Advertising Tools ~ Harold Davis O'Reilly Harold Davis
Getting Hits: The Definitive Guide to Promoting Your Website ~ Don Sellers Peachpit Press Don Sellers
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Amacom Richard D. Czerniawski - Michael W. Maloney
How Brands Become Icons: The Principles of Cultural Branding ~ Douglas Holt Harvard Business School Press Douglas Holt
Marketing Basics for Designers: A Sourcebook of Strategies and Ideas ~ Jane D. Martin - Nancy Knoohuizen John Wiley & Sons Inc Jane D. Martin - Nancy Knoohuizen
Steidlmayer on Markets: Trading with Market Profile (Wiley Trading) ~ J.Peter Steidlmayer - Steven B. Hawkins John Wiley & Sons Inc J.Peter Steidlmayer - Steven B. Hawkin...
Marketing Hospitality ~ Thomas F. Powers John Wiley & Sons Inc Thomas F. Powers
Steidlmayer on Markets: Trading with Market Profile (Wiley Trading) ~ J.Peter Steidlmayer - Steven B. Hawkins John Wiley & Sons Inc J.Peter Steidlmayer - Steven B. Hawkin...
Adcult USA: The Triumph of Advertising in American Culture ~ James B. Twitchell Columbia University Press James B. Twitchell
Advertising & Marketing: Developing the Marketplace (Influence and Persuasion) ~ Clive Gifford Heinemann Library Clive Gifford
Public Relations: An Introduction ~ Shirley Harrison Thomson Learning Shirley Harrison
Globalization, Economic Growth and Innovation Dynamics ~ Paul J.J. Welfens - John T. Addison - David B. Audretsch - Thomas Gries - Hariolf Grupp Springer-Ver...
Culto a Las Marcas ~ Douglas Atkins Robin Book Douglas Atkins
Ethics in Public Relations: Responsible Advocacy ~ Sage Publications, Inc
Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach ~ Linda Richardson McGraw-Hill Publishing Co. Linda Richardson
Focus Group Revised: A Strategic Guide to Organizing, Conducting and Analyz ~ Templeton McGraw-Hill Education Templeton
Media Guide ~ William Wells Prentice Hall William Wells
E-Marketing: United States Edition ~ Judy Strauss - Adel El-Ansary - Raymond Frost Prentice Hall Judy Strauss - Adel El-Ansary - Raymond ...
The Future of Advertising: New Media, New Clients, New Consumers in the Pos ~ Joe Cappo McGraw-Hill Publishing Co. Joe Cappo
International Advertising: Realities and Myths ~ Sage Publications, Inc
Marketing ~ David Mercer Blackwell Publishers David Mercer
Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Wo ~ Paul Fifield Butterworth-Heinemann Paul Fifield
Salonovations' Marketing and Advertising for the Salon ~ Gambino Milady Gambino
The Complete Guide to Publicity: Maximise Visability for Your Products, Ser ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Hudson House Publishing Richard D. Czerniawski - Michael...
Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets ~ Frank Delano Amacom Frank Delano
Does Advertising Increase Smoking? (Occasional Paper, 107) ~ Hugh High Institute of Economic Affairs (IEA) Hugh High
When Words Collide: Journalist's Guide to Grammar and Style ~ Lauren Kessler - Duncan McDonald Wadsworth Lauren Kessler - Duncan McDonald
Advertising on the Internet: How to Get Your Message Across on the World Wi ~ Steven Armstrong Kogan Page Ltd Steven Armstrong
Successful Product Development: Speeding from Opportunity to Profit ~ Milton D. Rosenau John Wiley & Sons Milton D. Rosenau
Diversity in Advertising: Broadening the Scope of Research Directions (Adve ~ Lawrence Erlbaum Associates Inc,US
A Branded World: Adventures in Public Relations and the Creation of Superbrands ~ M. Levine John Wiley & Sons Inc M. Levine
The Complete Guide to Accelerating Sales Force Performance: How to Get More ~ Andris A. Zoltners - Prabha K. Sinha - Greggor A. Zoltners Amacom Andris A. Zoltners - Prabha K. Sin...
Managing Business Interfaces: Marketing and Engineering Issues in the Suppl ~ Springer-Verlag New York Inc.
The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Sk ~ Peggy Carlaw - Vasudha Kathleen Deming McGraw-Hill Education Peggy Carlaw - Vasudha Kathleen Deming
Marketing ~ James L. Burrow Delmar James L. Burrow
Branding in China ~ China Knowledge Press Pte Ltd China Knowledge Press China Knowledge Press Pte Ltd
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones Jossey Bass Wiley John Philip Jones
Retail Product Management: Buying and Merchandising ~ Rosemary Varley Routledge Rosemary Varley
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Cases in Advertising and Communications Management ~ Stephen A. Greyser Prentice-Hall Stephen A. Greyser
Political Marketing Revolution: Transforming the Government of the UK ~ Jennifer Lees-Marshment Manchester University Press Jennifer Lees-Marshment
Hi-tech Hi-touch Branding: Creating Brand Power in the Age of Technology ~ Paul Temporal - K.C. Lee John Wiley & Sons (Asia) Pte Ltd Paul Temporal - K.C. Lee
The Therapist's Advertising and Marketing Kit ~ Laurie Cope Grand John Wiley & Sons Inc Laurie Cope Grand
Beyond Listening: Learning the Secret Language of Focus Groups ~ Bonnie Goebert John Wiley & Sons Bonnie Goebert
Successful Product Development: Speeding from Opportunity to Profit ~ Milton D. Rosenau John Wiley & Sons Milton D. Rosenau
WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler
Eating the Big Fish: How 'Challenger Brands' Can Compete Against Brand Lead ~ Adam Morgan John Wiley & Sons Inc Adam Morgan
International Marketing and Export Management ~ Gerald Albaum - Marian Burk Wood - Edwin Duerr Financial Times/ Prentice Hall Gerald Albaum - Marian...
Advertising Self Regulation and Outside Participation: A Multinational Comp ~ Jean Boddewyn Greenwood Press Jean Boddewyn
Spin Man: The Topsy-Turvy World of Public Relations... a Tell-All Tale ~ Thomas J. Madden Transmedia Thomas J. Madden
Adv Campaign Strategy ~ PARENTE South Western College Publishing PARENTE
Strategic Marketing: An Introduction ~ Tony Proctor Routledge Tony Proctor
Contemporary Visual Merchandising and Environmental Design ~ Jay Diamond - Ellen Diamond Prentice Hall Jay Diamond - Ellen Diamond
What Were They Thinking?: Marketing Lessons I've Learned from Over 80000 Ne ~ Robert McMath - Thomas Forbes Random House USA Inc Robert McMath - Thomas Forbes
The Graphic Designer's Guide to Clients: How to Make Clients Happy and Do G ~ Ellen Shapiro Allworth Press,U.S. Ellen Shapiro
The Sponsorship Seeker's Toolkit, Second Edition ~ Kim Skildum-Reid - Anne-Marie Grey McGraw-Hill Education Kim Skildum-Reid - Anne-Marie Grey
The Expressive Organization: Linking Identity, Reputation and the Corporate ~ Oxford University Press
Ultimate Guide to Network Marketing: Your Step-by-step Guide to Wealth ~ Russ Paley Career Press Russ Paley
Communication in Us Elections: New Agendas ~ Rowman & Littlefield Publishers
Marketing Without Wires: Targeting Promotions and Advertising to Mobile Dev ~ Kim Bayne John Wiley & Sons Inc Kim Bayne
50s Fashion (Icons) ~ Laura Schooling Taschen Laura Schooling
Million Dollar Prospecting Techniques (Wiley MDRT) ~ Million Dollar Round Table John Wiley & Sons Inc Million Dollar Round Table
Business to Business Marketing Research ~ Martin P. Block - Tamara S. Block Texere Publishing,US Martin P. Block - Tamara S. Block
Buyways: Billboards, Automobiles and the American Landscape (Cultural Spaces) ~ Catherine Gudis Routledge Catherine Gudis
Retail Impact Assessment: A Guide to Best Practice (RICS Issues in Real Est ~ John England Routledge John England
Real R & D Options: Theory, Practice and Implementation (Quantitative Finance) ~ Butterworth-Heinemann
Brandsimple: How the Best Brands Keep It Simple and Succeed ~ Allen P. Adamson Palgrave Macmillan Allen P. Adamson
Buy This Book: Studies in Advertising and Consumption (Communication & Media) ~ Routledge
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image ~ Bernd H. Schmitt - Alex Simonson Simon & Schuster Bernd H. Schmitt - Alex Simonson
Strategic Marketing Planning (CIM Student) ~ Colin Gilligan - Richard M. S. Wilson Butterworth-Heinemann Colin Gilligan - Richard M. S. Wilson
Advertising Management: United States Edition ~ Rajeev Batra - David A. Aaker - John G. Myers Prentice Hall Rajeev Batra - David A. Aaker - John G. ...
Creative Strategy in Advertising ~ Bonnie Drewniany Wadsworth Bonnie Drewniany
Retail Marketing ~ Malcolm Sullivan Thomson Learning Malcolm Sullivan
Point of Purchase ~ Marta Serrats Collins Design Marta Serrats
Developing a Creative and Innovative Integrated Marketing Communication Plan ~ James R. Ogden Prentice Hall James R. Ogden
Quality Issues in Heritage Visitor Attractions ~ Ian Yeoman Butterworth-Heinemann Ian Yeoman
Sports Marketing: A Strategic Perspective ~ Matthew D. Shank Prentice Hall Matthew D. Shank
Winning at Mergers and Acquisitions: The Guide to MarketFocused Planning an ~ Mark N. Clemente - David S. Greenspan John Wiley & Sons Mark N. Clemente - David S. Greenspan
Advertising: A Cultural Economy (Culture, Representation and Identity series) ~ Liz McFall Sage Publications Ltd Liz McFall
Funny Business: Moguls, Mobsters, Megastars and the Mad, Mad World of the A ~ Allen Rosenshine Beaufort Books Allen Rosenshine
Essentials of Marketing ~ Charles Lamb - Joseph Hair - Carl McDaniel South Western College Publishing Charles Lamb - Joseph Ha...
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Tra ~ Thomas Nagle - Reed Holden Prentice Hall Thomas Nagle - Reed Holden
Strategic Brand Communication Campaigns ~ Don E. Schultz - Dennis G. Martin - Beth E. Barnes McGraw-Hill Contemporary Don E. Schultz - Dennis ...
It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American ~ C. Beemer Simon & Schuster C. Beemer
The Customer Century: Lessons from World Class Companies in Integrated Comm ~ Anders Gronstedt Routledge Anders Gronstedt
21st Century Business: Managing and Working in the New Digital Economy ~ James W. Cortada Prentice Hall James W. Cortada
International Marketing Strategy: Analysis, Development and Implementation ~ Isobel Doole Thomson Learning Isobel Doole
AMA Dictionary of Marketing Terms ~ McGraw-Hill Contemporary
Cases in Competitive Strategy ~ Michael E. Porter The Free Press Michael E. Porter
Classic Muscle Car Advertising: The Art of Selling Horsepower ~ Mitchel J. Frumkin KP Books Mitchel J. Frumkin
We, Me, Them and It: The Power of Words in Business ~ John Simmons Texere Publishing,US John Simmons
Encyclopaedia of Porcelain Enamel Advertising (Schiffer Book for Collectors) ~ Michael Bruner Schiffer Publishing Michael Bruner
Silk Road ~ Tim. Ambler - Chris. Styles Financial Times/ Prentice Hall Tim. Ambler - Chris. Styles
Retail Business Kit for Dummies (For Dummies) ~ Rick Segel Hungry Minds Inc,U.S. Rick Segel
Beyond Logos (Graphic Design) ~ Claire Dowdy RotoVision Claire Dowdy
Branding@the Digital Age ~ Herbert M. Meyers - Richard Gerstman Palgrave Macmillan Herbert M. Meyers - Richard Gerstman
Integrated Advertising, Promotion, and Marketing Communications ~ Kenneth E. Clow - Donald E. Baack Prentice Hall Kenneth E. Clow - Donald E. Baack
Opportunities in Sales Careers (Opportunities In!Series) ~ James Brescoll - Ralph Dahn McGraw-Hill Education James Brescoll - Ralph Dahn
Advertising and Promotion: With Powerweb ~ George E. Belch - Michael A. Belch McGraw Hill Higher Education George E. Belch - Michael A. Belch
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve ~ Daniel M. Stowell Jossey Bass Wiley Daniel M. Stowell
Copywriting for the Electronic Media ~ Milan D. Meeske Wadsworth Milan D. Meeske
Steal This Book! Million Dollar Sales Letters You Can Legally Steal to Suck ~ Harlan Kilstein Unknown Harlan Kilstein
Ebay Business: The Smart Way (Ebay Business the Smart Way) ~ Sinclair Amacom Sinclair
Wireless Marketing ~ Robert Steuernagel John Wiley & Sons Inc Robert Steuernagel
Proactive Selling: Control the Process - Win the Sale ~ William Miller Amacom William Miller
It's Not About Size: Bigger Brands for Smaller Businesses (Virgin Business ~ Paul Dickinson Virgin Books Paul Dickinson
The Advertising of Massey-Harris, Ferguson and Massey Ferguson ~ John Farnworth Farming Press Books and Videos John Farnworth
Marketing: the one semester introduction: The One Semester Introduction ~ Lancaster - Reynolds Butterworth-Heinemann Lancaster - Reynolds
The Age of Manipulation: The Con in Confidence, the Sin in Sincere ~ Wilson Bryan Key Madison Books, Inc Wilson Bryan Key
Brand Spirit: How Cause Related Marketing Builds Brands ~ Hamish Pringle - Marjorie Thompson John Wiley and Sons Ltd Hamish Pringle - Marjorie Thompson
Cutting Edge Commercials: How to Create the Worlds Best TV Ads for Brands i ~ Jim Aitchison Prentice Hall PTR Jim Aitchison
Performing Consumers ~ Maurya Wickstrom Routledge Maurya Wickstrom
Concurrent Marketing: Integrating Product, Sales and Service ~ Frank V. Cespedes Harvard Business School Press Frank V. Cespedes
Ackoff's Best: His Classic Writings on Management ~ Russell L. Ackoff John Wiley & Sons Russell L. Ackoff
Mktg Professional Services ~ Philip Kotler Prentice Hall Philip Kotler

401 - 600

Strategic Database Marketing ~ Robert Jackson - Paul S. Wang McGraw-Hill Contemporary Robert Jackson - Paul S. Wang
The NSFRE Fund-raising Dictionary (Wiley/NSFRE Fund Development) ~ John Wiley & Sons Inc
Smokey, Rosie, and You! ~ David A. Ehrlich - Alan R. Minton - Diane Stoy Mill City Press, Inc. David A. Ehrlich - Alan R. Mint...
Broadcast-Mediendienste Im Spannungsfeld Zwischen Markten Und Politik ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mob ~ Valerie Feldmann Physica-Verlag GmbH & Co Valerie Feldmann
New Marketing: Drive the Digital Market or It Will Drive You ~ Malcolm McDonald - Hugh Wilson Butterworth-Heinemann Malcolm McDonald - Hugh Wilson
Critical Issues in Fund Raising (AFP/Wiley Fund Development Series) (Wiley/ ~ John Wiley & Sons
Creative Strategy in Advertising ~ Bonnie L. Drewniany - A. Jerome Jewler Wadsworth Publishing Company Bonnie L. Drewniany - A. Jerome ...
The 22 Irrefutable Laws of Advertising and When to Violate Them ~ Michael Newman John Wiley & Sons (Asia) Pte Ltd Michael Newman
Advertising Today ~ Warren Berger Phaidon Press Ltd Warren Berger
Investigating the Use of Sex in Media Promotion and Advertising ~ Tom Reichert Best Business Books Tom Reichert
The Big Book of Design Ideas (Big Book (Collins Design)) ~ HarperCollins Design International
Brand Warfare: 10 Rules for Building the Killer Brand ~ David D'Alessandro McGraw-Hill Education David D'Alessandro
Relationship Marketing: Gaining Competitive Advantage Through Customer Sati ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Global Marketing Management ~ Warren J. Keegan Prentice Hall Warren J. Keegan
Marketing: Creating Value for Customers (Irwin Series in Marketing) ~ Gilbert A. Churchill - J.Paul Peter - Gilbert Churchill Jr Irwin Gilbert A. Churchill - J.Paul Peter...
How to Win Campaigns: 100 Steps to Success ~ Chris Rose Earthscan Publications Ltd Chris Rose
Advertising and the Artist: Ashley Havinden ~ Richard Hollis - Ann Simpson - Alice Strang National Galleries of Scotland Richard Hollis - Ann Simp...
Global Perspectives on Advertising Self-regulation: Principles and Practice ~ Jean Boddewyn Greenwood Press Jean Boddewyn
Ethics in Public Relations: Responsible Advocacy ~ Sage Publications, Inc
Selling with Honor: Strategies for Selling Without Selling Your Soul ~ Lawrence M. Kohn - Joel Saltzman Time Warner International Lawrence M. Kohn - Joel Saltzman
Buzz: Harness the Principles of Influence and Create Demand (Brandweek) ~ M. Salzman - Ira Matathia - Ann O'Reilly John Wiley & Sons Inc M. Salzman - Ira Matathia - Ann O'Rei...
Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine ~ Luke Sullivan John Wiley & Sons Inc Luke Sullivan
Broadcast/Cable Copywriting ~ Peter B. Orlik Allyn & Bacon Peter B. Orlik
Provocateur: Images of Women and Minorities in Advertising (Postmodern Soci ~ Anthony J. Cortese Rowman & Littlefield Publishers Anthony J. Cortese
Processing Web Ads: The Effects of Animation and Arousing Content ~ Yongkuk Chung Cambria Press Yongkuk Chung
Measuring Advertising Effectiveness (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
Creating a Profitable Catalog: Everything You Need to Know to Create a Cata ~ Jack Schmid McGraw-Hill Contemporary Jack Schmid
How to Advertise: What Works, What Doesn't, and Why ~ Kenneth Roman - Jane Maas - Martin Nisenholtz Kogan Page Ltd Kenneth Roman - Jane Maas - Martin Nise...
Uncover the Hidden Power of Television Programming: ... and Get the Most fr ~ Kevin J. Clancy - David Lloyd Sage Publications, Inc Kevin J. Clancy - David Lloyd
Sustainable Development Law: Principles, Practices, and Prospects ~ Marie-Claire Cordonier Segger - Ashfaq Khalfan Oxford University Press Marie-Claire Cordonier Segger...
Cross-cultural Marketing ~ Robert Rugimbana - Sonny Nwanko Thomson Learning Robert Rugimbana - Sonny Nwanko
Food Service Professionals Guide to Restaurant Marketing and Advertising: F ~ Amy S. Jorgensen Atlantic Publishing Co Amy S. Jorgensen
Woman's New Selling Game: How to Sell Yourself and Anything Else ~ Carole Hyatt McGraw-Hill Education Carole Hyatt
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
Event Marketing: How to Successfully Promote Events, Festivals, Conventions ~ Leonard H. Hoyle John Wiley & Sons Inc Leonard H. Hoyle
Aol by George: The Inside Story of America Online ~ George Thornally Urly Media George Thornally
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
1001 Ideas to Create Retail Excitement ~ Edgar A. Falk NYIF Edgar A. Falk
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to ~ Erik Du Plessis Kogan Page Ltd Erik Du Plessis
Thinking Out of the Box: How to Market Your Company Into the Future: How to ~ Kathy C. Yohalem John Wiley & Sons Kathy C. Yohalem
Public Relations: An Introduction ~ Shirley Harrison Thomson Learning Shirley Harrison
Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics) ~ Ron Beasley - Marcel Danesi Mouton de Gruyter Ron Beasley - Marcel Danesi
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and ~ Herman Holtz John Wiley & Sons Inc Herman Holtz
The Mirror Makers: A History of American Advertising and Its Creators ~ Scott Fox University of Illinois Press Scott Fox
Dictionary of Marketing Communications ~ Norman A.P. Govoni Sage Publications, Inc Norman A.P. Govoni
Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns ~ Herschell Gordon Lewis Amacom Herschell Gordon Lewis
Hospitality Marketing Management: Student Workbook ~ Robert D. Reid - David C. Bojanic John Wiley & Sons Inc Robert D. Reid - David C. Bojanic
An Autobiography (Trailblazers, Rediscovering the Pioneers of Business) ~ David Ogilvy John Wiley & Sons David Ogilvy
Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Book) ~ Ken Sacharin John Wiley & Sons Inc Ken Sacharin
World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology ~ Jim Holden John Wiley & Sons Jim Holden
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Being the Shopper: Understanding the Buyer's Choice ~ Phil Lempert John Wiley & Sons Inc Phil Lempert
Industrial Marketing Strategy ~ Webster, Frederick E. Jr. John Wiley & Sons Webster, Frederick E. Jr.
Sign Wars: Cluttered Landscape of Advertising (Critical Perspectives) ~ Robert Goldman - Stephen Papson Guilford Publications Robert Goldman - Stephen Papson
Marketing Your Consulting and Professional Services ~ Dick Connor - Jeff Davidson John Wiley & Sons Dick Connor - Jeff Davidson
Marketing Without Wires: Targeting Promotions and Advertising to Mobile Dev ~ Kim Bayne John Wiley & Sons Inc Kim Bayne
High-impact Consulting: How Clients and Consultants Can Work Together to Ac ~ Robert H. Schaffer Jossey Bass Wiley Robert H. Schaffer
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
The Complete Guide to Fundraising Management (AFP/Wiley Fund Development) ~ Stanley Weinstein John Wiley & Sons Inc Stanley Weinstein
Sports, Culture and Advertising: Identities, Commodities and the Politics o ~ Steven Jackson - David Andrews Routledge Steven Jackson - David Andrews
Managing Risk in Extreme Environments: Front-line Business Lessons for Corp ~ Duncan Martin Kogan Page Ltd Duncan Martin
Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers ~ Josh Gordon Amacom Josh Gordon
Destination Branding: Creating the unique destination proposition: Creating ~ Nigel Morgan - Annette Pritchard - Roger Pride Butterworth-Heinemann Nigel Morgan - Annette Pritchar...
Selling Out: If Famous Authors Wrote Advertising ~ "Green" Hungry Minds Inc,U.S. "Green"
New York Festivals 15 (New York Festivals Annual of Advertising) ~ New York Festivals Collins Design New York Festivals
International Marketing Research ~ V. Kumar Prentice Hall V. Kumar
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Fashion Brands: Branding Style from Armani to Zara ~ Mark Tungate Kogan Page Ltd Mark Tungate
Point of Purchase Design Annual: No. 7 (Point of Purchase Design Annual) ~ POPAI HarperCollins Design International POPAI
The $100 Billion Allowance: Accessing the Global Teen Market ~ Elissa Moses John Wiley & Sons Elissa Moses
Telesales ~ Stephan Schiffman Adams Media Corporation Stephan Schiffman
Designing Brand Experiences: Creating Powerful Integrated Brand Solutions ~ Robin Landa Delmar Robin Landa
Shoveling Smoke: Advertising and Globalization in Contemporary India ~ William Mazzarella Duke University Press William Mazzarella
Selling Through Independent Reps ~ Harold J. Novick Amacom Harold J. Novick
Alan Siegel: On Branding and Clear Communications (Large Edition) ~ Louis J., Slovinsky Unknown Louis J., Slovinsky
Market Response Models: Econometric and Time Series Analysis (International ~ Dominique M. Hanssens - Leonard J. Parsons - Randall L. Schultz Kluwer Academic Publishers Dominique...
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Preparing for the Project Management Professional (PMP) Certification Exam ~ Michael W. Newell Amacom Michael W. Newell
Keeping Customers ("Harvard Business Review" Paperback) ~ John J. Sviokla - Benson P. Shapiro Harvard Business School Press John J. Sviokla - Benson P. Shapir...
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy ~ Ron Willingham Currency Ron Willingham
Marketing Through Search Optimization: How to be found on the web: How to B ~ Alex Michael - Ben Salter Butterworth-Heinemann Alex Michael - Ben Salter
Seven Lost Secrets Of Success, The ~ Joe Dr Vitale Morgan James Publishing Joe Dr Vitale
Marketing (Business 2000) ~ James L. Burrow South Western College Publishing James L. Burrow
The Executive's Guide to Public Relations ~ Joe Marconi South Western Educational Publishing Joe Marconi
MissionBased Marketing: An Organizational Development Workbook (Brinckerhof ~ Peter C. Brinckerhoff John Wiley & Sons Peter C. Brinckerhoff
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
Advertising Is Dead: Long Live Advertising! : Over 200 Inspiring Campaigns ~ Tom Himpe - Will Collin Thames & Hudson Ltd Tom Himpe - Will Collin
The Accounting Professional's Encyclopedia of Low Cost & Creative Marketing ~ Allen R. D'Angelo Archer-Ellison Publishing Allen R. D'Angelo
Branding: The Power of Market Identity ~ David E. Carter HarperCollins Design International David E. Carter
The Media Handbook: A Complete Guide to Advertising Media Selection, Planni ~ Helen E. Katz Lawrence Erlbaum Associates Inc,US Helen E. Katz
Strategic Media Decisions: Understanding The Business End Of The Advertisin ~ Marian Azzaro - Dan Binder - Robb Clawson - Carla Lloyd - Mary Alice Shaver Copy Workshop Marian Azz...
International Marketing ~ Subhash Jain South Western College Publishing Subhash Jain
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
The Informed Student Guide to Marketing ~ Philip J. Kitchen - Tony Proctor Thomson Learning Philip J. Kitchen - Tony Proctor
Ads, Fads and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Cutting Edge Advertising II: How to Create the World's Best Print for Brand ~ Jim Aitchison Prentice Hall Jim Aitchison
Accidental Magic: The Wizard's Techniques for Writing Words Worth 1,000 Pictures ~ Roy H. Williams Bard Press (TX) Roy H. Williams
Strategic Market Management (Strategic Market Managment) ~ Aaker John Wiley & Sons Inc Aaker
Marketing and Sales in the Chemical Industry ~ Rolf Jakobi Wiley-VCH Rolf Jakobi
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Book) ~ Jean-Marie Dru John Wiley & Sons Inc Jean-Marie Dru
Sports Marketing (GMP) ~ Howard Schlossberg Blackwell Publishers Howard Schlossberg
The Advertising Business: Operations, Creativity, Media Planning, Integrate ~ Sage Publications, Inc
Advertising Age: Handbook of Advertising ~ Herschell Gordon Lewis - Carol Nelson McGraw-Hill Contemporary Herschell Gordon Lewis - Carol Nelson...
Promotional Strategy: Managing the Marketing Communications Process (Mcgraw ~ James F. Engel - Martin R. Warshaw - Thomas C. Kinnear Irwin James F. Engel - Martin R. Warshaw - Th...
This Is P.R.: The Realities of Public Relations (Thomson Advantage Books) ~ Doug Newsom - Judy VanSlyke Turk - Dean Kruckeberg Wadsworth Doug Newsom - Judy VanSlyke Turk - Dean...
Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans ~ Donald Parente South Western College Donald Parente
Coolbrands: An Insight into Some of Britain's Coolest Brands ~ Superbrands Ltd
Marketing: Connecting with Customers ~ Gilbert Harrell - Gary L. Frazier Prentice Hall Gilbert Harrell - Gary L. Frazier
High-impact Sales Force Automation: A Strategic Perspective ~ Glen S. Petersen St Lucie Press Glen S. Petersen
Marketing Communications Classics: An International Collection of Classic a ~ David Arnott - Maureen Fitzgerald Thomson Learning David Arnott - Maureen Fitzgerald
The Big Book of Logos 5 (Big Book (Collins Design)) ~ David E. Carter Collins Design David E. Carter
101 Salon Promotions ~ Robert Oppenheim Milady Robert Oppenheim
Dictionary of Marketing Communications ~ Norman A.P. Govoni Sage Publications, Inc Norman A.P. Govoni
Planning Media: Strategy and Imagination ~ William J. Donnelly Prentice Hall William J. Donnelly
Marketing Research: Measurement, Method and Application ~ Raymond Kent Thomson Learning Raymond Kent
Kleppner's Advertising Procedure ~ J. Thomas Russell - Ron Lane Prentice Hall J. Thomas Russell - Ron Lane
Marketing Research ~ Donald R. Lehmann - Sunil Gupta - Joel H. Steckel Prentice Hall Donald R. Lehmann - Sunil Gupta - Jo...
The Seven Keys to Managing Strategic Accounts ~ Samuel Reese - Sallie Sherman - Joseph Sperry McGraw Hill Higher Education Samuel Reese - Sallie She...
The Ultimate Guide to Sports Marketing ~ Stedman Graham - Joe Jeff Goldblatt - Lisa Delpy Neirotti McGraw-Hill Education Stedman Graham - Joe...
NoNonsense Marketing: 101 Practical Ways to Win and Keep Customers ~ Victor H. Prushan John Wiley & Sons Victor H. Prushan
Juicing the Orange: Lessons in Using Creativity as a Competitive Marketing ~ Patricia Fallon - Fred Senn Harvard Business School Press Patricia Fallon - Fred Senn
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-Of-Fa ~ Phil Dusenberry Portfolio Phil Dusenberry
Advertising Management ~ Jaishri Jethwaney - Shruti Jain Oxford University Press Jaishri Jethwaney - Shruti Jain
Branding: A Practical Guide to Planning Your Strategy (Marketing in Action) ~ Geoffrey Randall Kogan Page Ltd Geoffrey Randall
Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Strategic Marketing Management (Executive MBA) ~ Mark E. Parry McGraw Hill Higher Education Mark E. Parry
The Art of Advertising: Industry Visionaries Share Their Knowledge on Using ~ Itms Aspatore Books,US Itms
Branded Entertainment: Product Placement and Brand Strategy in the Entertai ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu
Werbesprache (Narr Studienbucher) ~ Nina Janich Gunther Narr Nina Janich
Lovemarks: The Saatchi & Saatchi Designers' Edition ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Practice of Public Relations (Professional Development) ~ Sam Black Butterworth-Heinemann Sam Black
The Dynamics of Advertising ~ Barry Richards - Iain MacRury - Jackie Botterill Routledge Barry Richards - Iain MacRury - Jackie Bo...
Wooing & Winning Business: The Foolproof Formula for Making Persuasive Busi ~ Spring Asher - Wicke Chambers John Wiley & Sons Spring Asher - Wicke Chambers
Investigating the Use of Sex in Media Promotion and Advertising ~ Tom Reichert Best Business Books Tom Reichert
Your Call Is Important to Us: The Truth about Bullshit ~ Laura Penny Crown Publishers Laura Penny
How Customers Think: Essential Insights into the Mind of the Market ~ Gerald Zaltman Harvard Business School Press Gerald Zaltman
Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability ~ James Lenskold McGraw-Hill Contemporary James Lenskold
Living the Brand: How to Transform Every Member of Your Organization into a ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Dirty Politics: Deception, Distraction and Democracy ~ Kathleen Hall Jamieson Oxford University Press Inc, USA Kathleen Hall Jamieson
Asymmetric Marketing: Tossing the 'chasm' in the Age of the Software Superpowers ~ Joseph E. Bentzel Booksurge Llc Joseph E. Bentzel
The Streetsmart Guide to Short Selling: Techniques the Pros Use to Profit i ~ Tom Taulli McGraw-Hill Publishing Co. Tom Taulli
Business to Business Marketing: Creating a Community of Customers ~ Victor Hunter - D. Tietyin NTC Publishing Group,U.S. Victor Hunter - D. Tietyin
The Lawyer's Guide to Effective Yellow Pages Advertising ~ Kerry Randall - Andru J. Johnson American Bar Association Kerry Randall - Andru J. Johnson
Driven - Inside BMW, the Most Admired Car Company in the World ~ David Kiley John Wiley & Sons Inc David Kiley
Author 101: Bestselling Book Publicity ~ Rick Frishman - Robyn Freedman Spizman - Mark Steisel Adams Media Corporation Rick Frishman - Robyn ...
Framework for Marketing Management, A ~ Philip Kotler Prentice Hall Philip Kotler
Sign Wars: Cluttered Landscape of Advertising (Critical Perspectives) ~ Robert Goldman - Stephen Papson Guilford Publications Robert Goldman - Stephen Papson
The Barnbrook Bible ~ Jonathan Barnbrook Rizzoli Publications Jonathan Barnbrook
Buy This Book: Studies in Advertising and Consumption (Communication & Media) ~ Routledge
Social Communication in Advertising: Consumption in the Mediated Marketplace ~ William Leiss - Stephen Kline - Sut Jhally - Jacqueline Botterill Routledge William Leiss - Stephen ...
Advertising and Marketing to the New Majority: A Case Study Approach (Mass ~ Gail Baker Woods Wadsworth Gail Baker Woods
Everything You Should Know About Public Relations: Direct Answers to Over 5 ~ Anthony Davis Kogan Page Ltd Anthony Davis
The Fundamentals of Creative Advertising ~ Ken Burtenshaw - Nik Mahon - Caroline Barfoot Ava Publishing Ken Burtenshaw - Nik Mahon - Caroline B...
YouTube -Making Money By Video Sharing and Advertising Your Business for Free ~ Hui, Ying Self-Help Publishers Hui, Ying
Million Dollar Prospecting Techniques (Wiley MDRT) ~ Million Dollar Round Table John Wiley & Sons Inc Million Dollar Round Table
Technical Marketing Communication [Part of the Allyn & Bacon Series in Tech ~ Sandra Harner - Tom Zimmerman - Sam Dragga Longman Sandra Harner - Tom Zimmerman - Sam Dragga
Strategic Marketing for NonProfit Organizations: United States Edition ~ Alan Andreasen - Philip Kotler Prentice Hall Alan Andreasen - Philip Kotler
Secrets of Power Persuasion for Salespeople ~ Roger Dawson Career Press Roger Dawson
Learn Aid Basic Marketing ~ Perreault McGraw-Hill Education Perreault
Now Is Too Late: Survival in an Era of Instant News: Corporate Survival in ~ Gerald R. Baron Financial Times/ Prentice Hall Gerald R. Baron
Excellence in Advertising: The IPA Guide to Best Practice (Chartered Instit ~ Leslie Butterfield Butterworth-Heinemann Leslie Butterfield
Underdog Advertising: Proven Principles to Compete and Win Against the Gian ~ Paul W. Flowers Brown Books Paul W. Flowers
Advertising Myths: The Strange Half-Lives of Images and Commodities (Intern ~ Anne M. Cronin Routledge Anne M. Cronin
Serving Internal and External Customers ~ Anne Swartzlander Prentice Hall Anne Swartzlander
Advertising ~ Tony Yeshin Thomson Learning Tony Yeshin
International Purchasing and Management ~ Alan E. Branch Thomson Learning Alan E. Branch
Improve Your Marketing to Grow Your Business: Insights and Innovation That ~ Hunter Hastings - Jeff Saperstein Wharton School Publishing Hunter Hastings - Jeff Saperstein
Consumer Behavior ~ William Wells - D. Prensky John Wiley and Sons (WIE) William Wells - D. Prensky
Managing Channels of Distribution: The Marketing Executive's Complete Guide ~ Kenneth Rolnicki Amacom Kenneth Rolnicki
Database Management Systems: A Handbook for Managers ~ Jae K. Shim - Joel G. Siegel South Western Educational Publishing Jae K. Shim - Joel G. Siegel
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Smoking and Politics: Bureaucracy Centered Policymaking (Real Politics in A ~ A. Lee Fritschler - Cathy Rudder Prentice Hall A. Lee Fritschler - Cathy Rudder
Marketing Strategy Desktop Guide ~ Norton Paley Thorogood Norton Paley
Collateral Damage: Corporatizing Public Schools - A Threat to Democracy (Cu ~ Kenneth J. Saltman Rowman & Littlefield Publishers Kenneth J. Saltman
Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series) ~ Patti J. Shock - John T. Bowen - John M. Stefanelli John Wiley & Sons Inc Patti J. Shock - John T. B...
Competing on the Edge: Strategy as Structured Chaos ~ Shona L. Brown - Kathleen M. Eisenhardt Harvard Business School Press Shona L. Brown - Kathleen M. E...
High-performance Employees: How to Recruit, Motivate and Retain Your Best P ~ Steven J. Skinner - Alan J. Dubinsky South Western Educational Publishing Steven J. Skinner - Alan J...
Personal Selling: A Relationship Approach ~ Ronald B. Marks Pearson US Imports & PHIPEs Ronald B. Marks
Promoting Rumpelstiltskin: The Soloist's Guide to Spinning Straw into Gold ~ Patricia Pollack AuthorHouse Patricia Pollack
Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Great Ideas In Advertising ~ Lavidge & Associates Xlibris Corporation Lavidge & Associates
Which AD Pulled Best? (McGraw-Hill/Irwin Series in Marketing) ~ Scott C. Purvis McGraw-Hill Education Scott C. Purvis
The Evolutionary Bases of Consumption (Marketing and Consumer Psychology) ~ Gad Saad Lawrence Erlbaum Associates Gad Saad
Doing Business with China (Doing Business with... S.) ~ Kogan Page Ltd
AdSense Code, The ~ Joel Comm Unknown Joel Comm
WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler
Building High-tech Product Companies ~ James Bowen South Western Educational Publishing James Bowen
Semiotica Del Discurso Publicitario / Semeiotics of Advertising Discourse: ~ Sonia Madrid Sonia Madrid
Cutting Edge: Gillette's Journey to Global Leadership ~ Gordon McKibben Harvard Business School Press Gordon McKibben
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Id ~ Sage Publications, Inc
Adcult USA: The Triumph of Advertising in American Culture ~ James B. Twitchell Columbia University Press James B. Twitchell
Media Planning: A Practical Guide (NTC Business Books) ~ Jim Surmanek McGraw-Hill Contemporary Jim Surmanek
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli
Imaging in Advertising: Verbal and Visual Codes of Commerce ~ Fern L. Johnson Routledge Fern L. Johnson
The Handbook of Strategic Public Relations and Integrated Communications ~ Clarke L. Caywood Irwin Professional (USA) Clarke L. Caywood
The Art of Street Jewellery ~ Christopher Baglee - Andrew Morley New Cavendish Books Christopher Baglee - Andrew Morley
Concise Encyclopedia of Advertising (Best Business Books) ~ Kenneth Clow - Donald Baack Haworth Press Inc.,U.S. Kenneth Clow - Donald Baack
Branding a Store: How to Build Successful Retail Brands in a Changing Marke ~ Ko Floor Kogan Page Ltd Ko Floor
From Research to Riches: The Secret Rules of Successful Marketing ~ Jim Nelems Longstreet Press Jim Nelems

601 - 800

Successful Fund Raising: A Complete Handbook for Volunteers and Professionals ~ Joan Flanagan Contemporary Books Inc Joan Flanagan
The New Direct Marketing: How to Implement a Profit-Driven Database Marketi ~ David Shepard Associates McGraw-Hill Education David Shepard Associates
The Advertising of Massey-Harris, Ferguson and Massey Ferguson ~ John Farnworth Farming Press Limited John Farnworth
The Complete Guide to Fundraising Management (AFP/Wiley Fund Development) ~ Stanley Weinstein John Wiley & Sons Inc Stanley Weinstein
Introduction to Online Competitive Intelligence Research (Business Research ~ Conor Vibert - Benjamin Group South Western Educational Publishing Conor Vibert - Benjamin Group
Handbook of Financial Planning: An Expert's Guide for Advisors and Their Clients ~ Jae K. Shim - Joel G. Siegel South Western Educational Publishing Jae K. Shim - Joel G. Siegel
Marketing Strategy: Customers and Competition ~ Steven P. Schnaars Simon & Schuster Ltd Steven P. Schnaars
Image Makers: Advertising, Public Relations and the Ethos of Advocacy ~ Robert Jackall - Janice M. Hirota University of Chicago Press Robert Jackall - Janice M. Hirota
Humor in Advertising: A Comprehensive Analysis ~ Charles S. Gulas - Marc G. Weinberger M.E. Sharpe Charles S. Gulas - Marc G. Weinberger
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertis ~ James B. Twitchell Random House USA Inc James B. Twitchell
Dartnell's Advertising Manager's Handbook (Dartnell's Handbooks) ~ Dartnell Corporation
Marketing Plans That Work ~ Malcolm McDonald - Warren Keegan Butterworth-Heinemann Malcolm McDonald - Warren Keegan
The Expressive Organization: Linking Identity, Reputation, and the Corporat ~ Oxford University Press
KM7 Design Agent ~ Klaus Mai - Louis Flanigan Die Gestalten Verlag Klaus Mai - Louis Flanigan
Intelligent Information Integration in B2B Electronic Commerce (Internation ~ Mike Brown - D. Fensel - Gloria Dabiri - Borys Omelayenko - Ying Ding - Michel Klein - Alan Flett - ...
The Ten Minute Marketer Handbook: A Shortcut to Sales Success Right in Your ~ Tom Feltenstein McGraw-Hill Education Tom Feltenstein
Econometric Models in Marketing (Advances in Econometrics) ~ JAI Press
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of ~ Martin Christopher - Adrian Payne - David Ballantyne Butterworth-Heinemann Martin Christopher - Adri...
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attr ~ Boris Mordkovich - Eugene Mordkovich Lulu.com Boris Mordkovich - Eugene Mordkovich
Trade Show and Event Marketing: Plan, Promote and Profit ~ Ruth Stevens - New York University New Thomson Learning Ruth Stevens - New York University New
Don't Mess with Texas: The Story Behind the Legend ~ Tim McClure - Roy Spence Idea City Press Tim McClure - Roy Spence
Tecnicas de Persuasion/ Techniques of Persuasion: De la propaganda al lavad ~ J. A. C. Brown Alianza Editorial Sa J. A. C. Brown
Internet Marketing: Readings and Online Resources (McGraw-Hill/Irwin Series ~ Paul S. Richardson McGraw-Hill Publishing Co. Paul S. Richardson
Creating Marketing Conversations Between Customers and Sellers ~ Alexandra MacAaron - Donna Baier-Stein South Western College Publishing Alexandra MacAaron - Donna B...
The Art of Cause Marketing: How to Use Advertising to Change Personal Behav ~ Richard Earle McGraw-Hill Contemporary Richard Earle
Contemporary Accounting Research: Synthesis and Critique ~ North Holland
Guerrilla Marketing in 30 Days ~ Jay Conrad Levinson Entrepreneur Press Jay Conrad Levinson
How to Promote, Publicize, and Advertise Your Growing Business: Getting the ~ Kim Baker - Sunny Baker John Wiley & Sons Inc Kim Baker - Sunny Baker
IMC, the Next Generation: Five Steps for Delivering Value and Measuring Fin ~ Don E. Schultz - Heidi Schultz McGraw-Hill Contemporary Don E. Schultz - Heidi Schultz
Man Appeal: Advertising, Modernism and Menswear ~ Paul Jobling Berg Publishers Ltd Paul Jobling
The "Billboard" Guide to Music Publicity: Techniques and Tools of the Profe ~ Jim Pettigrew Billboard Books,U.S. Jim Pettigrew
Making the Technical Sale: Real World Training for the Successful Sales Con ~ Rick Greenwald - Jim Milbery Muska & Lipman Publishing,U.S. Rick Greenwald - Jim Milbery
Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, an ~ Al Lieberman - Pat Esgate Financial Times/ Prentice Hall Al Lieberman - Pat Esgate
TV Wonderland: The Enchantment of Early Television ~ Brad Schepp - Debra Schepp Collectors Press,U.S. Brad Schepp - Debra Schepp
Advertising Barns ~ William Simmonds Motorbooks International William Simmonds
Handbook of Financial Planning: An Expert's Guide for Advisors and Their Clients ~ Jae K. Shim - Joel G. Siegel South Western Educational Publishing Jae K. Shim - Joel G. Siegel
Branding Unbound: The Future Of Advertising, Sales, and the Brand Experienc ~ Rick Mathieson Amacom Rick Mathieson
Adland: A Global History of Advertising ~ Mark Tungate Kogan Page Ltd Mark Tungate
Secrets of Question-based Selling: Sale Strategies for Spectacular Results ~ Thomas Freese Sourcebooks, Inc Thomas Freese
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareh ~ Peter Doyle John Wiley and Sons Ltd Peter Doyle
What No One Ever Tells You About Blogging and Podcasting: Real-life Advice ~ Ted Demopoulos Kaplan Business Ted Demopoulos
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Book) ~ Jon Steel John Wiley & Sons Inc Jon Steel
The Small Business Marketing Handbook ~ Iain Maitland Thomson Learning Iain Maitland
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff
The Effective Advertiser (Marketing Series: Practitioner) ~ Tom Brannan Butterworth-Heinemann Ltd Tom Brannan
How to Sell Anything: Marketing Insights from the Top Minds in Advertising ~ Jonathan Bing ReganBooks,U.S. Jonathan Bing
Farce to Force: Building Profitable E-Commerce Strategies ~ Sarah McCue South Western College Publishing Sarah McCue
Positioning: The Battle for Your Mind ~ Al Ries - Jack Trout McGraw-Hill Education Al Ries - Jack Trout
The Therapist's Advertising and Marketing Kit ~ Laurie Cope Grand John Wiley & Sons Inc Laurie Cope Grand
Brand New Brand Thinking: Brought to Light by 11 Experts Who Do ~ Merry Baskin - Mark Earls Kogan Page Ltd Merry Baskin - Mark Earls
SiSoMo: The Future on Screen ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
AMA Handbook for Managing Business to Business Marketing Communications ~ Roger S. Peterson - J.N.De Bonis - J.N. De Bonis McGraw-Hill Contemporary Roger S. Peterson - J.N.De...
Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Ser ~ Jeffrey P. Davidson John Wiley & Sons Inc Jeffrey P. Davidson
Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos a ~ Kevin Lee - Stephen Baldwin Easton Studio Press Kevin Lee - Stephen Baldwin
Total Relationship Marketing: Rethinking Marketing Management ~ Evert Gummesson Butterworth-Heinemann Evert Gummesson
Momentum: How Companies Become Unstoppable Market Forces ~ Ron Ricci - John Volkmann Harvard Business School Press Ron Ricci - John Volkmann
Point of Purchase ~ Marta Serrats Collins Design Marta Serrats
The Marketing Managers Troubleshooter ~ Craig S. Rice Prentice-Hall Craig S. Rice
Big Book of Logos: No.4 (Big Book of Logos) ~ David E. Carter HarperCollins David E. Carter
Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochur ~ Fred E. Hahn John Wiley & Sons Inc Fred E. Hahn
The New Professionals ~ Charles W. King - James W. Robinson Prima Life Charles W. King - James W. Robinson
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns ~ Herschell Gordon Lewis Amacom Herschell Gordon Lewis
Handbook of Marketing ~ Sage Publications Ltd
Hospitality Marketing Management: Student Workbook ~ Robert D. Reid - David C. Bojanic John Wiley & Sons Inc Robert D. Reid - David C. Bojanic
A Theory of Genericization on Brand Name Change (Studies in Onomastics) ~ Shawn M. Clankie Edwin Mellen Press Ltd Shawn M. Clankie
Winning Market Leadership: Strategic Marketing Planning for Technology-driv ~ Adrian B. Ryans - Roger More - Don Barclay - Terry Deutscher John Wiley and Sons Adrian B. Ryans - R...
Ice to the Eskimos: How to Market a Product Nobody Wants ~ Jon Spoelstra HarperBusiness Jon Spoelstra
What's Your Poison?: Addictive Advertising of the '40s-'60s ~ Collectors Press,U.S.
Socratic Selling: How to Ask the Questions That Get the Sale ~ Kevin R. Daley - Emmett Wolfe McGraw-Hill Education Kevin R. Daley - Emmett Wolfe
Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing ~ Pamela E. Pennock Northern Illinois University Press Pamela E. Pennock
Marketing Today ~ Oliver Prentice Hall Oliver
Political Marketing Revolution: Transforming the Government of the UK ~ Jennifer Lees-Marshment Manchester University Press Jennifer Lees-Marshment
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $ ~ David Morrison Kaplan Business David Morrison
Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths ~ John Philip Jones Sage Publications, Inc John Philip Jones
Understanding and Enhancing the Impact of Consumer Confidence Reports (Awwa ~ Jeffrey, K Lazo - Joanna, L Pratt - Charles, N Herrick IWA Publishing Jeffrey, K Lazo - Joanna, L Pr...
Image by Design: from Corporate Vision to Business Reality ~ Chajet Primis Chajet
I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create ~ Carol A. E Bentley Sarceaux Publications Carol A. E Bentley
Successful Advertising for Small Businesses ("Entrepreneur Magazine" Small ~ Conrad Berke John Wiley & Sons Inc Conrad Berke
Beer Signs for the Collector (Schiffer Book for Collectors) ~ Scott Faragher Schiffer Publishing Scott Faragher
The Market Segmentation Workbook: Target Marketing for Marketing Managers ( ~ Sally Dibb - Lyndon Simkin Thomson Learning Sally Dibb - Lyndon Simkin
Advances in Electronic Marketing ~ IGI Publishing
Cultures of Commerce: Representation and American Business Culture, 1877-1960 ~ Palgrave Macmillan
Advertising Media Workbook and Sourcebook ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Mini ~ Barry Maher Barry Maher & Associates Barry Maher
Why We Talk: The Truth Behind Word-Of-Mouth ~ Bueno J. Bolivar Creative Crayon Bueno J. Bolivar
Critical Studies in Media Commercialism ~ Oxford University Press
Ads to Icons: How Advertising Succeeds in a Multimedia Age ~ Paul Springer Kogan Page Ltd Paul Springer
Advertising on Trial: Consumer Activism and Corporate Public Relations in t ~ Inger L. Stole University of Illinois Press Inger L. Stole
Advertising Slogans of America ~ Harold S. Sharp Scarecrow Press Harold S. Sharp
Point, Click and Wow: A Quick Guide to Brilliant Laptop Presentations ~ Claudyne Wilder - Jennifer Rotondo Jossey Bass Wiley Claudyne Wilder - Jennifer Rotondo
EBrands: Building an Internet Business at Breakneck Speed (Harvard Business ~ Phil Carpenter Harvard Business School Press Phil Carpenter
Compensating the Sales Force: A Practical Guide to Designing Winning Sales ~ David J. Cichelli McGraw-Hill Education David J. Cichelli
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly ~ Peter C. Brinckerhoff John Wiley & Sons Inc Peter C. Brinckerhoff
Advertising, Promotion, and New Media ~ M.E. Sharpe
Scoring Points: How Tesco Continues to Win Customer Loyalty ~ Terry Hunt - Clive Humby - Timothy Phillips Kogan Page Ltd Terry Hunt - Clive Humby - Timothy Philli...
Sex in Advertising: Perspectives on the Erotic Appeal (Communication) ~ Tom Reichert - Jacqueline Lambiase Lawrence Erlbaum Associates Inc,US Tom Reichert - Jacqueline Lamb...
The M&A Transition Guide: A 10Step Roadmap for Workforce Integration: A 10- ~ Patti Hanson John Wiley & Sons Patti Hanson
In the Court of Public Opinion: Winning Your Case with Public Relations ~ J. Haggerty John Wiley & Sons Inc J. Haggerty
Capturing Customers.com: Radical Strategies for Selling and Marketing in a ~ George Columbo Career Press George Columbo
Lights! Camera! Advertising! ~ Joy Satterwhite - Al Satterwhite Amphoto Books Joy Satterwhite - Al Satterwhite
Career Opportunities in Advertising and Public Relations (Career Opportunities) ~ Shelly Field Checkmark Books Shelly Field
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Breaking into Advertising: How to Market Yourself Like a Professional (Brea ~ Jeanette Smith Vacation - Work Jeanette Smith
Absolut Book: The Absolut Vodka Advertising Story ~ R. Lewis Tuttle Publishing,US R. Lewis
Market Oriented Product Innovation: A Key to Survival in the Third Millennium ~ Knut Holt Kluwer Academic Publishers Knut Holt
Sales Secrets: Proven Strategies for Increasing Sales ~ Mark Shaughnessy iUniverse.com Mark Shaughnessy
THE ECONOMICS OF THE INTERNET AND E-COMMERCEADVANCES IN APPLIED MICROECONOM ~ Michael Baye Elsevier Science Michael Baye
Buzz ~ Edward I. Koch - Christy Heady Amacom Edward I. Koch - Christy Heady
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Salonovations' Marketing and Advertising for the Salon ~ Gambino Milady Gambino
Public Relations Practices: Managerial Case Studies and Problems ~ Allen H. Center - Patrick Jackson Prentice Hall Allen H. Center - Patrick Jackson
The Commodification of Childhood: The Children's Clothing Industry and the ~ Daniel Thomas Cook Duke University Press Daniel Thomas Cook
The Sponsored Life: Ads, TV and American Culture (Culture & the Moving Image) ~ Leslie Savan Temple University Press,U.S. Leslie Savan
In Defense of Advertising ~ Jerry Kirkpatrick TLJ Books Jerry Kirkpatrick
Citizen Designer ~ Allworth Press,U.S.
Advertising ~ Ray Wright Financial Times/ Prentice Hall Ray Wright
Fresh Air: Marketing Gurus on Radio ~ Mark Ramsey iUniverse.com Mark Ramsey
Goods for Sale: Products and Advertising in the Massachusetts Industrial Age ~ Chaim M. Rosenberg University of Massachusetts Press Chaim M. Rosenberg
One Show Interactive: No. 5 (One Show Interactive: Advertising's Best Inter ~ The One Club One Club for Art & Copy Inc.,U.S. The One Club
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Discurso De La Publicidad, El (Coleccion Literaria Lyc (Leer y Crear)) ~ Raquel Prestigiacomo Ediciones Colihue SRL Raquel Prestigiacomo
The New Publicity Kit ~ Jeanette Smith John Wiley & Sons Jeanette Smith
More Leads: The Complete Handbook for Tips Groups, Leads Groups and Network ~ Peter Biadasz iUniverse.com Peter Biadasz
Signs in America's Auto Age: Signatures of Landscape and Place (American La ~ John A. Jakle - Keith A. Sculle University of Iowa Press John A. Jakle - Keith A. Sculle
Integrated Marketing Communication: Creative Strategy from Idea to Implemen ~ Robyn Blakeman Rowman & Littlefield Publishers Robyn Blakeman
The Total Package: Evolution and Secret Meaning of Boxes, Bottles, Cans, Tu ~ Thomas Hine Little, Brown and Company Thomas Hine
Introducing Marketing Research ~ Paul Baines - Bal Chansarkar - Bal Chanarker John Wiley and Sons Ltd Paul Baines - Bal Chansarkar - ...
The Advertiser's Handbook for Budget Determination ~ Simon Broadbent The Free Press Simon Broadbent
Introduction to Advertising ~ Arthur Judson Brewster - Herbert Hall Palmer University Press of the Pacific Arthur Judson Brewster ...
Fashion Marketing ~ Dottie Oelkers South Western Educational Publishing Dottie Oelkers
Commonsense Direct and Digital Marketing ~ Drayton Bird Kogan Page Ltd Drayton Bird
Store Windows That Sell: No. 10 (Store Windows) ~ Martin M. Pegler HarperCollins Design International Martin M. Pegler
Managing the Customer Experience: Turning Customers into Advocates ~ Shaun Smith - Joe Wheeler Financial Times/ Prentice Hall Shaun Smith - Joe Wheeler
"Antique Trader" Advertising Price Guide (Antique Trader Advertising Price ~ KP Books
Cruise-O-Matic: Automobile Advertising of the 1950s ~ Yasutoshi Ikuta Chronicle Books Yasutoshi Ikuta
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Channel Champions ~ Steven Wheeler - Evan Hirsh Jossey Bass Steven Wheeler - Evan Hirsh
The Commercials Book (D & AD Mastercraft) ~ Peter Ettedgui - Paul Kemp Robertson RotoVision Peter Ettedgui - Paul Kemp Robertson
Analysis for Marketing Planning (The McGraw-Hill/Irwin Series in Marketing) ~ Donald R. Lehmann - Russell S. Winer McGraw-Hill Education Donald R. Lehmann - Russell S. Winer
Point of Purchase Design Annual: No. 6 (Point of Purchase Design Annual) ~ Point of Purchase Advertising Institute - Point of Purchase Advertising Institure HarperCollins Desi...
Seeking Customers ("Harvard Business Review" Paperback) ~ John J. Sviokla - Benson P. Shapiro Harvard Business School Press John J. Sviokla - Benson P. Shapir...
The Next Step in Database Marketing: Consumer Guided Marketing(R): Privacy ~ Dick Shaver John Wiley & Sons Dick Shaver
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthie ~ Matt Thornhill - John Martin LINX Corp Matt Thornhill - John Martin
Proceedings of the 2006 Conference Of The American Academy Of Advertising ( ~ Amer Academy of Advertising
Endless Propaganda: The Advertising of Public Goods ~ Paul Rutherford University of Toronto Press Paul Rutherford
Marketing Management ~ Lowden Haworth Press Inc.,U.S. Lowden
Selling (Business 2000) ~ Cynthia L Greene Delmar Cynthia L Greene
Buzzmarketing: Get People to Talk About Your Stuff ~ Mark Hughes Portfolio Mark Hughes
Selling Information by Mail: A Step-By-Step Guide to Publishing and Mail-Or ~ Russ Von Hoelscher M.O.R.E. Incorporated Russ Von Hoelscher
GM's Motorama: The Glamourous Show Cars of a Cultural Phenomenon ~ David Temple Motorbooks International David Temple
Media Selling: Broadcast, Cable, Print, and Interactive ~ Charles Warner - Joseph Buchman Iowa State University Press Charles Warner - Joseph Buchman
Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Cras ~ Kevin Goldman Simon & Schuster Ltd Kevin Goldman
Best of European Design and Advertising: The Annual of Annuals with DVD (Be ~ Art Directors Club of Europe
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Palabras Para Vender, Palabras Para Sonar (Papeles De Comunicacion/ Communi ~ Juan Rey Ediciones Paidos Iberica Juan Rey
Advertising Media Planning: A Brand Management Approach ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Press Here!: Managing the Media for Free Publicity ~ Annie Gurton Prentice Hall Annie Gurton
Letterhead and Logo Designs: Creating the Corporate Image: Vol 4 ~ Rockport Publishers Inc.
Advertising in Tourism and Leisure ~ Nigel Morgan - Annette Pritchard Butterworth-Heinemann Nigel Morgan - Annette Pritchard
Methods of Advertising ~ Kessinger Publishing
Turbulenzen in Der Telekommunikations- Und Medienindustrie: Neue Geschafts- ~ Thomas, Hess Springer-Verlag Berlin and Heidelberg GmbH & Co. K Thomas, Hess
Fundamentals of Advertising ~ Edward J. Rowse - Louis J. Fish Kessinger Publishing Edward J. Rowse - Louis J. Fish
Major Account Sales Strategies: An Easy to Use Guide to Winning Large Sales ~ Alan L. Shiflett St Lucie Press Alan L. Shiflett
Winning the Talent Wars: Recruiting and Retaining the Best Talent ~ Bruce Tulgan W.W.Norton Bruce Tulgan
Marketing for Hospitality and Tourism: United States Edition ~ Philip Kotler - John T. Bowen - James C. Makens Prentice Hall Philip Kotler - John T. Bowen - James ...
Advertising: A Framework ~ W. Ronald Lane - J. Thomas Russell Prentice Hall W. Ronald Lane - J. Thomas Russell
Imperial Persuaders: Images of Africa and Asia in British Advertising (Stud ~ Anandi Ramamurthy Manchester University Press Anandi Ramamurthy
Strategic Marketing (Irwin/McGraw-Hill Series in Marketing) ~ D. Cravens McGraw-Hill Education D. Cravens
Go To Market Strategy: Advanced Techniques and Tools for Selling More Produ ~ Lawrence Friedman Butterworth-Heinemann Lawrence Friedman
Logos Redesigned ~ David Carter HarperCollins David Carter
Critical Issues in Fund Raising (AFP/Wiley Fund Development Series) (Wiley/ ~ John Wiley & Sons
How to Be Your Own Publicist: Everything You Need to Know to Act Like a PR Pro ~ Jessica Hatchigan McGraw-Hill Contemporary Jessica Hatchigan
Introduction to Online Company Research ~ Benjamin Group South Western Educational Publishing Benjamin Group
Direct and Interactive Marketing ~ Adrian Sargeant - Douglas West Oxford University Press Adrian Sargeant - Douglas West
Welcome to the Creative Age - Bananas, Business and the Death of Marketing ~ Mark Earls John Wiley and Sons Ltd Mark Earls
Survival Math for Marketers ~ Peter C. Weiglin Sage Publications, Inc Peter C. Weiglin
Ad Worlds: Brands, Media, Audiences ~ Greg Myers Hodder Arnold Greg Myers
All Made Up: 100 Years of Cosmetics Advertising ~ Penny Dade Middlesex University Press Penny Dade
How to Plan Press Advertising (Advertising Guides) ~ Iain Maitland Thomson Learning Iain Maitland
Marketing by Menu ~ Nancy Loman Scanlon John Wiley & Sons Inc Nancy Loman Scanlon
Marketing to Generation X ~ Karen Ritchie Free Press Karen Ritchie
The SAGE Handbook of Political Advertising ~ Sage Publications, Inc
The Executive's Guide to Public Relations ~ Joe Marconi South Western Educational Publishing Joe Marconi
How to Advertise: What Works, What Doesn't, and Why ~ Kenneth Roman - Jane Maas - Martin Nisenholtz Kogan Page Ltd Kenneth Roman - Jane Maas - Martin Nise...
Big Book of Real Estate Ads: 1001 Ads That Sell ~ William H. Pivar - Bradley A. Pivar Dearborn Real Estate Education William H. Pivar - Bradley A. Piv...
The Ten Deadly Marketing Sins: Signs and Solutions ~ Philip Kotler John Wiley & Sons Inc Philip Kotler
You Can Work on Camera: Acting in Commercials and Corporate Films ~ John Leslie Wolfe - Brenna McDonough Greenwood Press John Leslie Wolfe - Brenna McDonough
The Real Thing: Performance, Hysteria, and Advertising ~ Mady Schutzman Wesleyan University Press Mady Schutzman
Advertising Headlines That Make You Rich ~ David Garfinkel Unknown David Garfinkel
The New Positioning: The Latest on the World's #1 Business Strategy ~ Jack Trout - Steve Rivkin McGraw-Hill Publishing Co. Jack Trout - Steve Rivkin
How Disruption Brought Order: The Story of a Winning Strategy in the World ~ Jean-Marie Dru Palgrave Macmillan Jean-Marie Dru
Speaking Effectively: Achieving Excellence in Presentations (NetEffect Seri ~ John A. Kline Prentice Hall John A. Kline
Medienokonomie: Print, Fernsehen Und Multimedia ~ Hanno Beck Springer-Verlag Berlin and Heidelberg GmbH & Co. K Hanno Beck
Trade Shows and Beyond ~ Barry Siskind John Wiley and Sons Barry Siskind
Consuming Angels: Advertising and Victorian Women ~ Lori Anne Loeb Oxford University Press Inc, USA Lori Anne Loeb
Retro Ride: Advertising Art of the American Automobile ~ Tony Swan Collectors Press Tony Swan
Managing High-tech Services Using a CRM Strategy ~ Donald F. Blumberg St Lucie Press Donald F. Blumberg
The Wave 4 Way to Building Your Downline ~ Richard Poe - Charles W. King Prima Lifestyles Richard Poe - Charles W. King

801 - 1000

Thinking Out of the Box: How to Market Your Company Into the Future: How to ~ Kathy C. Yohalem John Wiley & Sons Kathy C. Yohalem
Saatchi & Saatchi: The Inside Story ~ Alison Fendley - Fendley Arcade Publishing Alison Fendley - Fendley
Marketing for the Non Marketing Executive: An Integrated Resource Managemen ~ Norton Paley CRC Press Inc Norton Paley
Great American Billboards ~ Fred E. Basten Ten Speed Press,U.S. Fred E. Basten
How to Fold: 3 ~ Larry K. Whithers Art Direction Book Co Larry K. Whithers
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and ~ Herman Holtz John Wiley & Sons Inc Herman Holtz
Going Negative: How Political Advertisements Shrink and Polarize the Electorate ~ Stephen Ansolabehere - Shanto Iyengar Simon & Schuster Ltd Stephen Ansolabehere - Shanto Iyengar
Coolbrands: An Insight into Some of Britain's Coolest Brands ~ Superbrands Ltd
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
Attracting Perfect Customers: The Power of Strategic Synchronicity ~ Stacey Hall - Jan Brogniez Berrett-Koehler Stacey Hall - Jan Brogniez
Guerilla Advertising: Cost-effective Tactics for Small-business Success (Gu ~ Jay Conrad Levinson Houghton Mifflin (Trade) Jay Conrad Levinson
Internet Advertising: Theory and Research (Advertising and Consumer Psychol ~ Lawrence Erlbaum Associates
Space Marketing: A European Perspective (Space Technology Library) ~ Walter A.R. Peeters Kluwer Academic Publishers Walter A.R. Peeters
Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture) (Cultura ~ Nancy Martha West University of Virginia Press Nancy Martha West
Why Ireland Never Invaded America: An Insightful, Unique Look at Corporate ~ Conor Cunneen Sheifgab Publishing Conor Cunneen
One Show Interactive: No. 5 (One Show Interactive: Advertising's Best Inter ~ The One Club One Club for Art & Copy Inc.,U.S. The One Club
EBusiness Fundamentals (Routledge Textbooks in EBusiness) ~ Paul Jackson - Peter Eckersley - Lisa Harris Routledge Paul Jackson - Peter Eckersley - Lisa Harris
Food Is Love: Advertising and Gender Roles in Modern America ~ Katherine J. Parkin University of Pennsylvania Press Katherine J. Parkin
A Nonparametric Approach to Perceptions-based Market Segmentation: Applicat ~ Christian Buchta - Sara Dolnicar - Thomas Reutterer Springer-Verlag, Austria Christian Buchta - Sara...
Advertising to Children in China ~ Kara Chan - James U. McNeal Chinese University Press Kara Chan - James U. McNeal
The Brand Gym: A Practical Workout for Boosting Brand and Business ~ David Taylor John Wiley and Sons Ltd David Taylor
The Corporate Brand ~ Nicholas Ind Palgrave Macmillan Nicholas Ind
The $100 Billion Allowance: Accessing the Global Teen Market ~ Elissa Moses John Wiley & Sons Elissa Moses
Divide and Conquer: Target Your Customers Through Market Segmentation ~ Harry Webber John Wiley & Sons Harry Webber
Marketing Basics for Designers: A Sourcebook of Strategies and Ideas ~ Jane D. Martin - Nancy Knoohuizen John Wiley & Sons Inc Jane D. Martin - Nancy Knoohuizen
The Erotic History of Advertising ~ Tom Reichert Prometheus Books UK Tom Reichert
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the W ~ Gerald A. Michaelson - Steven W. Michaelson McGraw-Hill Publishing Co. Gerald A. Michaelson - Steven...
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the ~ Gary Blake - Robert W. Bly Longman Gary Blake - Robert W. Bly
Imperial Persuaders: Images of Africa and Asia in British Advertising (Stud ~ Anandi Ramamurthy Manchester University Press Anandi Ramamurthy
As Seen on TV: 50 Amazing Products and the Commercials That Made Them Famous ~ Lou Harry - Sam Stall Quirk Books,US Lou Harry - Sam Stall
Harvard Business School Career Guide to Marketing (Harvard Business School ~ Harvard Business School Press
Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives ~ Sam Delaney Sceptre Sam Delaney
Direct Response Advertising Made Easy ~ Barnes Entrepreneur Press Barnes
Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Pe ~ Roy H. Williams Bard Press (TX) Roy H. Williams
Celebrity Sell (Prion Postcard Book) ~ Prion Books Ltd
The Language of Advertising (Language in Society) ~ Torben Vestergaard - Kim Christian Schroder Blackwell Publishers Torben Vestergaard - Kim Christian ...
Email Marketing ~ Jim Sterne - Anthony Priore John Wiley & Sons Jim Sterne - Anthony Priore
Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal ~ Nigel F Piercy Butterworth-Heinemann Nigel F Piercy
Big Brands, Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Jack Trout
Often Wrong, Never in Doubt: Unleash the Business Rebel Within ~ Donny Deutsch HarperCollins Donny Deutsch
Copywriter: A Life of Making Ads and Other Mistakes ~ Ray Welch Hot House Press Ray Welch
Bamboozled at the Revolution: How Big Media Lost Billions in the Battle for ~ John Motavalli Penguin Books John Motavalli
Knock Your Socks Off Selling (Knock Your Socks Off) ~ Jeffrey Gitomer - Ron Zemke Amacom Jeffrey Gitomer - Ron Zemke
Sales Talk ~ Len Serafino Adams Media Corporation Len Serafino
Street-smart Advertising: How to Win the Battle of the Buzz ~ Margo Berman Rowman & Littlefield Publishers Margo Berman
Management and Marketing of Services (Contemporary Business) ~ Peter Mudie - Angela Cottam Butterworth-Heinemann Peter Mudie - Angela Cottam
Wally Olins on B(r)and ~ Wally Olins Thames & Hudson Ltd Wally Olins
Wooing & Winning Business: The Foolproof Formula for Making Persuasive Busi ~ Spring Asher - Wicke Chambers John Wiley & Sons Spring Asher - Wicke Chambers
If You're Not Out Selling, You're Being Outsold ~ Michael St.Lawrence - Steve Johnson - M. St. Lawrence John Wiley & Sons Inc Michael St.Lawrence - St...
Man Appeal: Advertising, Modernism and Menswear ~ Paul Jobling Berg Publishers Ltd Paul Jobling
Fashion Brands: Branding Style from Armani to Zara ~ Mark Tungate Kogan Page Ltd Mark Tungate
Marketing Management in the 21st Century ~ Noel Capon - James M. Hulbert Prentice Hall Noel Capon - James M. Hulbert
Business-to-business Advertising: A Marketing Management Approach ~ Charles H. Patti McGraw-Hill Contemporary Charles H. Patti
Often Wrong, Never in Doubt: Unleash the Business Rebel Within ~ Donny Deutsch HarperCollins Donny Deutsch
RMX ~ Rinzen Die Gestalten Verlag Rinzen
Cybermarketing: How to Use the Internet to Market Your Goods and Services ( ~ Pauline Bickerton - Matthew Bickerton - Upkar Pardesi Butterworth-Heinemann Pauline Bickerton - Matt...
Adland: A Global History of Advertising ~ Mark Tungate Kogan Page Ltd Mark Tungate
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers ~ Grant Lukenbill Haworth Press Inc.,U.S. Grant Lukenbill
The Age of E-tail: Conquering the New World of Electronic Shopping: U.S.Edition ~ Alex Birch Capstone Publishing Ltd Alex Birch
Epica: Europe's Best Advertising: Bk. 3 ~ RotoVision
French for Marketing: Using French in Media and Communications ~ R.E. Batchelor - M.Chebli- Saadi - Malliga Chebli-Saadi Cambridge University Press R.E. Batchelor - ...
The Consumerist Manifesto: Advertising in Postmodern Times (Comedia) ~ Martin P. Davidson Routledge Martin P. Davidson
Plug Your Business! Marketing on MySpace, YouTube, Blogs and Podcasts and O ~ Steve Weber Weber Books Steve Weber
Selling Words: Free Speech in a Commercial Culture (Critical America) ~ R.George Wright New York University Press R.George Wright
Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Kille ~ Editors of Bottletre Unknown Editors of Bottletre
MARKETING ENGRG: COMPTR ASSISTED MKTG ANALY: Computer-assisted Marketing An ~ Lilien Prentice Hall Lilien
Ogilvy on Advertising ~ David Ogilvy Prion Books Ltd David Ogilvy
Power Promoting: How to Market Your Business to the Top! ~ Jeffrey Sussmann John Wiley & Sons Inc Jeffrey Sussmann
B2B Marketing: A radically different approach for business-to-business mark ~ Steve Minett Financial Times/ Prentice Hall Steve Minett
Truth, Lies and Advertising: The Art of Account Planning (Cram101 Textbook ~ Steel Academic Internet Publishers Incorporated Steel
The Hero and the Outlaw: Harnessing the Power of Archetypes to Create a Win ~ Margaret Mark - Carol S. Pearson McGraw-Hill Education Margaret Mark - Carol S. Pearson
Hearing Voices: Creating, Voicing and Producing Great Radio Commercials ~ Alan Barzman Gabriel Publications Ltd Alan Barzman
Public Relations Marketing: Making a Splash Without Much Cash (PSI Successf ~ Stephanie Seacord The Oasis Press Stephanie Seacord
Retail Geography and Intelligent Network Planning ~ Mark Birkin - Graham Clarke - Martin Clarke John Wiley and Sons Ltd Mark Birkin - Graham Clarke - Ma...
Stop, Ask, and Listen: How to Welcome Your Customers and Increase Your Sales ~ K. Robertson John Wiley and Sons K. Robertson
Super Searchers on Madison Avenue: Top Advertising and Marketing Profession ~ Grace Avellana Villamora CyberAge Books Grace Avellana Villamora
Casting for Big Ideas: A New Manifesto for Agency Managers (Adweek Book) ~ Andrew Jaffe John Wiley & Sons Inc Andrew Jaffe
Qualitative Research Methods in Public Relations and Marketing Communications ~ Christine Daymon - Immy Holloway Routledge Christine Daymon - Immy Holloway
Ordinary Advertising ~ Mark Silveira Xlibris Corporation Mark Silveira
Advertising International: The Privatisation of Public Space (Comedia serie ~ Armand Mattelart Routledge Armand Mattelart
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter ~ Joseph Jaffe John Wiley & Sons Inc Joseph Jaffe
Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You W ~ Conrad Levinson - Mark Smith - Ray Orvel Wilson John Wiley & Sons Inc Conrad Levinson - Mark Smith -...
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leve ~ David A. Aaker Simon & Schuster Ltd David A. Aaker
Exploring Direct and Customer Relationship Marketing ~ Martin Evans - Lisa O'Malley - Maurice Patterson Thomson Learning Martin Evans - Lisa O'Malley - Mau...
Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Dr ~ Donald E. Parente South Western College Publishing Donald E. Parente
Using Qualitative Research in Advertising: Strategies, Techniques, and Appl ~ Margaret Ann Morrison - Eric Haley - Kim Bartel Sheehan - Ronald E. Taylor Sage Publications, Inc Ma...
Advertising: A Cultural Economy (Culture, Representation and Identity series) ~ Liz McFall Sage Publications Ltd Liz McFall
Write Great Ads: A StepbyStep Approach: A Step-by-step Approach ~ Eric A. Klein John Wiley & Sons Eric A. Klein
Partnerships for Profit: Structuring and Managing Strategic Alliances ~ Jordan D. Lewis Free Press Jordan D. Lewis
"This Business has Legs": How I Used Infomercial Marketing to Create the $ ~ Peter Bieler John Wiley & Sons Peter Bieler
Purchasing and Supply Management ~ Robert Trent - Robert Handfield - Robert M. Monczka South Western College Publishing Robert Trent - ...
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Managing Services Marketing: Text and Readings (The Dryden Press Series in ~ John E.G. Bateson - Douglas K. Hoffman South Western College Publishing John E.G. Bateson - Douglas ...
City Signs (Graphic Design) ~ HarperCollins Design International
Advertising (High Interest Books) ~ Bess Milton Children's Press (CT) Bess Milton
101 Ways to Advertise Your Business (101 Ways to) ~ Andrew Griffiths Allen & Unwin Andrew Griffiths
Billboard: Art on the Road ~ The MIT Press
"Harvard Business Review" on Marketing ("Harvard Business Review" Paperback) ~ 'harvard Business Review' Harvard Business School Press 'harvard Business Review'
A Technique for Producing Ideas (McGraw-Hill Advertising Classic) ~ James Webb Young McGraw-Hill Contemporary James Webb Young
How to Write Great Copy: Learn the Unwritten Rules of Copywriting ~ Dominic Gettins Kogan Page Ltd Dominic Gettins
Emotional Branding: The New Paradigm for Connecting Brands to People ~ Marc Gobe - Sergio Zyman Allworth P.,U.S. Marc Gobe - Sergio Zyman
Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently ~ Mel Sokotch Aspetuck River Publishing Mel Sokotch
The Profitable Consumer Is Not Satisfied, But Locked in ~ Joachim Bueschken South Western Educational Publishing Joachim Bueschken
Wooing & Winning Business: The Foolproof Formula for Making Persuasive Busi ~ Spring Asher - Wicke Chambers John Wiley & Sons Spring Asher - Wicke Chambers
Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing ~ Merlin Stone - Derek. Davies - Alison Bond Financial Times/ Prentice Hall Merlin Stone - Derek. Davi...
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the ~ Gary Blake - Robert W. Bly Longman Gary Blake - Robert W. Bly
One Stop Marketing (Wiley Small Business Edition) ~ Jonathan Trivers John Wiley & Sons Jonathan Trivers
Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Brea ~ John Foley - Julie Kendrick Pfeiffer Wiley John Foley - Julie Kendrick
Marketing Kit for Dummies (For Dummies) ~ Alexander Hiam Hungry Minds Inc,U.S. Alexander Hiam
The Selling Fox: A Field Guide for Dynamic Sales Performance ~ Jim Holden John Wiley & Sons Inc Jim Holden
NoNonsense Marketing: 101 Practical Ways to Win and Keep Customers ~ Victor H. Prushan John Wiley & Sons Victor H. Prushan
Billboard: Art on the Road ~ The MIT Press
Meet Mr.Product ~ Warren Dotz - Masud Husain Chronicle Books Warren Dotz - Masud Husain
Project Marketing: Beyond Competitive Bidding ~ Bernard Cova - Pervez Ghauri - Robert Salle John Wiley and Sons Ltd Bernard Cova - Pervez Ghauri - R...
Buzz: Harness the Principles of Influence and Create Demand (Brandweek) ~ M. Salzman - Ira Matathia - Ann O'Reilly John Wiley & Sons Inc M. Salzman - Ira Matathia - Ann O'Rei...
Creative Advertising: Ideas and Techniques from the World's Best Campaigns ~ Mario Pricken Thames & Hudson Ltd Mario Pricken
How to Get into Advertising (How to Get Into) ~ Andrea Neidle Thomson Learning Andrea Neidle
Guerrilla Trade Show Selling: New, Unconventional Weapons and Tactics to Me ~ Jay Conrad Levinson - Mark Smith - Orvel Ray-Wilson John Wiley & Sons Inc Jay Conrad Levinson - Mark...
7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out ~ Ivan R. Misner Gilmour Drummond Publishing Ivan R. Misner
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Adv ~ Joseph Sugarman John Wiley & Sons Inc Joseph Sugarman
The New Publicity Kit ~ Jeanette Smith John Wiley & Sons Jeanette Smith
Wooing & Winning Business: The Foolproof Formula for Making Persuasive Busi ~ Spring Asher - Wicke Chambers John Wiley & Sons Spring Asher - Wicke Chambers
Be the Brand: How to Find a Powerful Identity and Use It to Drive Sales ~ David N. Martin New Marketplace Books David N. Martin
Markstrat: 3 ~ Jean-Claud Larreche Scientific Press Jean-Claud Larreche
Grapevine: The New Art of Word-of-mouth Marketing ~ Dave Balter - John Butman Portfolio Dave Balter - John Butman
The Protocol School of Washington's Tea and Etiquette ~ Dorothea Johnson Capital Books, Incorporated,US Dorothea Johnson
Pulp Politics: How Political Advertising Tells the Stories of American Politics ~ Glenn W. Richardson Rowman & Littlefield Publishers Glenn W. Richardson
Little Book of Creativity ~ David E. Carter HarperCollins David E. Carter
The Consultants Manual: A Complete Guide to Building a Successful Consultin ~ Thomas L. Greenbaum John Wiley & Sons Thomas L. Greenbaum
Network Marketing: The Business of the '90s (Fifty-Minute) ~ Mary Averill - Bud Corkin Crisp Publications Inc Mary Averill - Bud Corkin
How to Write a Good Advertisement ~ Victor O. Schwab Wilshire Book Company Victor O. Schwab
Practice of Advertising ~ Adrian Mackay Butterworth-Heinemann Adrian Mackay
Integrated Advertising, Promotion and Marketing Communications ~ Kenneth E. Clow - Donald Baack Prentice Hall Kenneth E. Clow - Donald Baack
Advertising for the Small Business: How to Get Maximum Sales for the Minimu ~ Nick Daws Otter Publications Nick Daws
The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales Th ~ George Silverman Amacom George Silverman
Going Negative: How Political Advertisements Shrink and Polarize the Electorate ~ Stephen Ansolabehere - Shanto Iyengar Simon & Schuster Ltd Stephen Ansolabehere - Shanto Iyengar
Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultu ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
The Economic and Social Impacts of E-Commerce ~ IGI Publishing
The Fast Track Promotion Handbook: Successful Behaviors for Career Advancement ~ Scott Gibrich iUniverse.com Scott Gibrich
Marketing the E-Business (Routledge Introductions to E-business) ~ Lisa Harris - Charles Dennis Routledge Lisa Harris - Charles Dennis
Flicking Your Creative Switch: Developing Brighter Ideas for Business ~ W. Lotherington John Wiley & Sons (Asia) Pte Ltd W. Lotherington
Subliminal Ad-ventures in Erotic Art ~ Wilson Bryan Key Branden Publishing Co ,U.S. Wilson Bryan Key
Marketing Channels: Infomercials and the Future of Televised Marketing ~ Craig R. Evans NYIF Craig R. Evans
The Artificial Intelligence Handbook: Business Applications ~ Joel G. Siegel - Jae K. Shim South Western Educational Publishing Joel G. Siegel - Jae K. Shim
The Food Service Professionals Guide to Restaurant Promotion and Publicity ~ Tiffany Lambert Atlantic Publishing Co Tiffany Lambert
Talk Is Easy: How to Make Every Conversation Payoff ~ Godfrey Harris Penton Overseas Inc Godfrey Harris
Advertising Campaign Strategy: A Guide to Marketing Communication Plans ~ Parente Academic Internet Publishers Incorporated Parente
Marketing on the Internet: How to Make the Worldwide Web Work for You (Mark ~ S.M.H. Collin B.T. Batsford Ltd S.M.H. Collin
Sales Letters That Sell ~ Laura Brill Amacom Laura Brill
Pop!: Stand Out in Any Crowd ~ Sam Horn Perigee Books,U.S. Sam Horn
Advertising (Business 2000) ~ Maria Townsley South Western College Publishing Maria Townsley
The Fundamentals and Practice of Marketing (Marketing Series: Student) ~ John Wilmshurst Butterworth-Heinemann Ltd John Wilmshurst
More Advertising Worldwide ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master ~ Roger Dawson Career Press Roger Dawson
Global Marketing and Advertising: Understanding Cultural Paradoxes ~ Marieke de Mooij Academic Internet Publishers Incorporated Marieke de Mooij
Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing) ~ Donald R. Lehmann - Russell S. Winer McGraw-Hill Publishing Co. Donald R. Lehmann - Russell S. Winer...
Dr. Knowledge Book of Brands (Knowledge in a Nutshell) ~ Charles Reichblum Black Dog & Leventhal Publishers Inc Charles Reichblum
One Hundred Greatest Advertisements ~ Julian L. Watkins Dover Publications Inc. Julian L. Watkins
The Online Copywriter's Handbook: Everything You Need to Know to Write Elec ~ Robert W. Bly NTC Publishing Group,U.S. Robert W. Bly
The Everything Network Marketing Book (Everything) ~ Margaret Kaeter Adams Media Corporation Margaret Kaeter
Strategic Marketing for the Digital Age ~ Bill Bishop NTC Publishing Group,U.S. Bill Bishop
ESuperbrands: An Insight into Some of Britain's Strongest EBrands 2006 ~ Superbrands Ltd
Wizard of Ads ~ R.H. Williams Gilmour Drummond Publishing R.H. Williams
Getting to Closed: A Proven Programme to Accelerate the Sales Cycle and Inc ~ Stephan Schiffman Kaplan Business Stephan Schiffman
Winning the Talent Wars: Recruiting and Retaining the Best Talent ~ Bruce Tulgan W.W.Norton Bruce Tulgan
Selling the Image: The Work of Photographic Advertising Ltd. ~ John Hewitt - Helen Wilkinson Science Museum John Hewitt - Helen Wilkinson
Free Gift Inside!: Forget the Customer, Develop Marketease ~ Stephen Brown Capstone Publishing Ltd Stephen Brown
Strategy and Tactics of Pricing, The: A Guide to Profitable Decision Making ~ Thomas Nagle - Reed Holden Prentice Hall Thomas Nagle - Reed Holden
The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip ~ Thomas Frank University of Chicago Press Thomas Frank
All American Ads of the 60's Diary (Diaries) ~ Taschen
If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effectiv ~ Joseph Fiedler - Lee White Executive Books Joseph Fiedler - Lee White
10 Secrets of Time Management for Salespeople: Gain the Competitive Edge an ~ Dave Kahle Career Press Dave Kahle
Logistics: United States Edition ~ David J. Bloomberg - Stephen B. LeMay - Joe B. Hanna Prentice Hall David J. Bloomberg - Stephen B. L...
Cyberbranding: Brand Building in the Digital Economy ~ Deirdre Breakenridge Financial Times/ Prentice Hall Deirdre Breakenridge
Prospecting: The Key to Sales Success (50-minute Series) ~ Virden J. Thornton Crisp Publications Inc Virden J. Thornton
Fables of Abundance: Cultural History of Advertising in America ~ T.J.Jackson Lears Basic Books Inc.,U.S. T.J.Jackson Lears
"Harvard Business Review" on Brand Management ("Harvard Business Review" Pa ~ Erich Joachimsthaler - Harvard Business Review - David A. Aaker Harvard Business School Press Erich ...
Talk Up Your Business: How to Make the Most of Opportunities to Promote and ~ Mary Morel Allen & Unwin Mary Morel
The M&A Transition Guide: A 10Step Roadmap for Workforce Integration: A 10- ~ Patti Hanson John Wiley & Sons Patti Hanson
Planning for Power Advertising: A User's Manual for Students and Practition ~ Anand Halve Sage Publications Pvt. Ltd Anand Halve
Principles of Advertising and IMC ~ Tom Duncan McGraw-Hill Publishing Co. Tom Duncan
Advertising Basics!: A Resource Guide for Beginners (Response Books) ~ J V Vilanilam - A K Varghese Sage Publications Pvt. Ltd J V Vilanilam - A K Varghese
The Official Auctionwatch.Com Tips and Techniques Guide ~ Dennis L. Prince Prima Tech Dennis L. Prince
Twenty Ads That Shook the World ~ James B. Twitchell Random House USA Inc James B. Twitchell
Positioning: The Battle for Your Mind ~ Al Ries - Jack Trout McGraw-Hill Education Al Ries - Jack Trout
Making Money with Classified Ads ~ Melvin Powers Gary Allen Pty Ltd Melvin Powers
Kleppner's Advertising Procedure: International Edition ~ W. Ronald Lane - Karen Whitehill King - J. Thomas Russell Prentice Hall W. Ronald Lane - Karen White...
Words That Sell: Thesaurus to Help Promote Your Products, Services and Ideas ~ Rick Bayan Contemporary Books Inc Rick Bayan
Selling Alaska: The White-Collar Adventures of an Advertising Pioneer ~ Kay Guthrie Epicenter Press Kay Guthrie
Mckeague Intermediate Algebra:Func Graphs: Functions and Graphs ~ Charles Patrick McKeague Thomson Learning Charles Patrick McKeague
Selling with Goldmine Software ~ Barton A. Weitz - Stephen Castleberry - John Tanner McGraw-Hill Education Barton A. Weitz - Stephen ...
Small Business Marketing for Dummies (For Dummies) ~ Findlay Schenck - Linda English Hungry Minds Inc,U.S. Findlay Schenck - Linda English
Harnessing the Future: 9 Keys to Emerging Consumer Behaviour ~ Shirley Roberts John Wiley and Sons Shirley Roberts
Marketing Identities Through Language: English and Global Imagery in French ~ Elizabeth Martin Palgrave Macmillan Elizabeth Martin
Power Base Selling: Secrets of an Ivy League Street Fighter ~ Jim Holden John Wiley & Sons Inc Jim Holden
Maximise Your Presentation Skills ~ Ellen Kaye Random House USA Inc Ellen Kaye
The Fundraising Planner: A Working Model for Raising the Dollars You Need ( ~ Terry Schaff - Doug Schaff Jossey Bass Wiley Terry Schaff - Doug Schaff
Elsevier's Dictionary of Advertising: In English, German, French and Russian ~ S.G. Manoilova - D.H. Konstantinova Elsevier Science S.G. Manoilova - D.H. Konstantinova
Mobile Marketing: The Mobile Revolution ~ Matt Haig Kogan Page Ltd Matt Haig
Marketing and Selling the Travel Product ~ J. Burke - B. Resnick Delmar J. Burke - B. Resnick

1001 - 1200

Brand Babble ~ Don E. Schultz South Western Educational Publishing Don E. Schultz
Internal Marketing: Tools and Concepts for Customer Focused Management (Cha ~ Pervaiz K. Ahmed - Mohammed Rafiq Butterworth-Heinemann Pervaiz K. Ahmed - Mohammed Rafiq
Burma-Shave: The Rhymes, the Signs, the Times (Minnesota) ~ Bill Vossler - B. Vossler North Star Press of St. Cloud Bill Vossler - B. Vossler
Ads That Put America on Wheels ~ Eric Dregni - Karl Hagstrom Miller Motorbooks International Eric Dregni - Karl Hagstrom Miller
Advanced Media Planning ~ John R. Rossiter - Peter J. Danaher Kluwer Academic Publishers John R. Rossiter - Peter J. Danaher
The Philosophy of Branding: Great Philosophers Think Brands ~ Thom Braun Kogan Page Ltd Thom Braun
Advertising and Popular Culture (Feminist Perspective on Communication) ~ Jib Fowles Sage Publications, Inc Jib Fowles
The Comprehension and Miscomprehension of Print Communications: Investigati ~ Jacob Jacoby - Wayne D. Hoyer Lawrence Erlbaum Associates Inc,US Jacob Jacoby - Wayne D. Hoyer
The Power of Global Capital: New International Rules - New Global Risks: Ne ~ Michael E. Hyman South Western Educational Publishing Michael E. Hyman
The Fine Art of Advertising ~ Barry Hoffman Stewart, Tabori & Chang Barry Hoffman
The Brand Called You: The Ultimate Brand-Building and Business Development ~ Peter Montoya - Tim Vandehey Peter Montoya Peter Montoya - Tim Vandehey
Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want Y ~ Ben Mack - Dave Lakhani John Wiley & Sons Inc Ben Mack - Dave Lakhani
Living Up to the Ads: Gender Fictions of the 1920s (New Americanists) ~ Simone Weil Davis Duke University Press Simone Weil Davis
Media Design: The Practice of Communication Technologies ~ Jacqueline M. Layng - Terre Rosner Prentice Hall Jacqueline M. Layng - Terre Rosner
Customer Relationship Management: The Bottom Line to Optimizing Your ROI (N ~ Jon Anton - Natalie L. Petouhoff Prentice Hall Jon Anton - Natalie L. Petouhoff
Art and Advertising (Art and ....) ~ Joan Gibbons I B Tauris & Co Ltd Joan Gibbons
Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes ~ Jay Conrad Levinson Mariner Books Jay Conrad Levinson
Strategy in Advertising: Matching Media and Messages to Markets and Motivat ~ Leo Bogart McGraw-Hill Contemporary Leo Bogart
The Designing Brand Identity: A Complete Guide to Creating, Building, and M ~ Alina R. Wheeler John Wiley & Sons Inc Alina R. Wheeler
Product Management (The Irwin Series in Marketing) ~ Donald Lehmann - Russell Winer McGraw-Hill Education Donald Lehmann - Russell Winer
Put Your Business Online ~ Al Kernek Lulu.com Al Kernek
Data and Text Mining: A Business Applications Approach: United States Editi ~ Thomas W. Miller Prentice Hall Thomas W. Miller
Marketing Planning and Strategy ~ Subhash C. Jain South-Western Publishing Subhash C. Jain
Strategic Advertising Management ~ Larry Percy - Richard Elliot Oxford University Press Larry Percy - Richard Elliot
Strategic Marketing: Planning and Control (CIM Student) ~ Graeme Drummond - John Ensor - Ruth Ashford Butterworth-Heinemann Graeme Drummond - John Ensor - Rut...
Imagining Marketing: Art, Aesthetics and the Avant-garde (Routledge Interpr ~ Routledge
Antique Advertising Postcards in Full Color: 24 Ready-to-Mail Postcards fro ~ New York Historical Society - N -Y Historical Society Dover Publications Inc. New York Historical So...
The Psychology of Advertising: A Simple Exposition of the Principles of Psy ~ Walter Dill Scott Unknown Walter Dill Scott
Little Book of Creativity ~ David E. Carter HarperCollins David E. Carter
Technology and Customer Service: Profitable Relationship Building (NetEffec ~ Paul R. Timm - Christopher G. Jones Prentice Hall Paul R. Timm - Christopher G. Jones
Advertising and Consumer Culture: A Special Issue of "Mass Communication an ~ Lawrence Erlbaum Associates Inc,US
Copywriting for the Electronic Media: A Practical Guide ~ Milan D. Meeske - R.C. Norris Wadsworth Milan D. Meeske - R.C. Norris
Soap, Sex and Cigarettes: A Cultural History of American Advertising ~ Julianne Sivulka Wadsworth Julianne Sivulka
Advertising Spot Illustrations of the Twenties and Thirties (Dover Pictoria ~ Leslie Carbarga Dover Publications Inc. Leslie Carbarga
Selling Today: Building Quality Partnerships ~ Gerald Manning - Barry Reece Prentice Hall Gerald Manning - Barry Reece
Organizational Communication ~ Alan Zaremba South Western College Publishing Alan Zaremba
33 Ruthless Rules of Local Advertising ~ Michael Corbett - Dave Stilli Kessinger Publishing Co Michael Corbett - Dave Stilli
Buzz ~ Edward I. Koch - Christy Heady Amacom Edward I. Koch - Christy Heady
Cases in Strategic Marketing Management: An Integrated Computer Approach ~ William J. McDonald Prentice Hall William J. McDonald
Great Little Book: Successful Selling (Brian Tracy's Great Little Books) (B ~ B. Tracy Carol Publishing Group B. Tracy
Smoking and Politics: Policy Making and the Federal Bureaucracy ~ A. Lee Fritschler - James M. Hoefler Prentice Hall A. Lee Fritschler - James M. Hoefler
You Can Hype Anything: Creative Tactics and Advice for Anyone with a Produc ~ Raleigh Pinskey Citadel Press Raleigh Pinskey
The Apple T-Shirt Yearbook: History ~ Gordon Thugeson Atlantic Books Gordon Thugeson
Advertising on the Internet ~ Robbin Zeff - Brad Aronson John Wiley & Sons Inc Robbin Zeff - Brad Aronson
The 5 Giants of Advertising ~ Philippe Lorin Editions Assouline Philippe Lorin
Illustration: Real World Graphic Design Projects - From Brief to Finished S ~ Yolanda Zappaterra RotoVision Yolanda Zappaterra
Marketing Research and SPSS 11.0: United States Edition ~ Alvin C. Burns - Ronald F. Bush Prentice Hall Alvin C. Burns - Ronald F. Bush
Marketing Mistakes and Successes (7th ed) ~ Robert F. Hartley John Wiley and Sons (WIE) Robert F. Hartley
Market-Based Management: Strategies for Growing Customer Value and Profitability ~ Roger J. Best Prentice Hall Roger J. Best
Primal Branding: Create Zealots for Your Brand, Your Company and Your Future ~ Patrick Hanlon Simon & Schuster Ltd Patrick Hanlon
Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in A ~ Julianne Sivulka Prometheus Books Julianne Sivulka
Career Opportunities in Advertising and Public Relations (Career Opportunities) ~ Shelly Field Checkmark Books Shelly Field
Underwriting 101: Selling College Radio (Communication) ~ Shyrl L. Plum Lawrence Erlbaum Associates Inc,US Shyrl L. Plum
Understanding Brands (Creating Success) (Creating Success) (Creating Success) ~ Peter Cheverton Kogan Page Ltd Peter Cheverton
The (Un)Common Sense of Advertising: Getting the Basics Right (Response Books) ~ Sanjay Tiwari Sage Publications Pvt. Ltd Sanjay Tiwari
Precision Marketing: The New Rules for Attracting, Retaining and Leveraging ~ Jeff Zabin - Gresh Brebach John Wiley & Sons Inc Jeff Zabin - Gresh Brebach
Strategic Brand Management: Building, Measuring, and Managing Brand Equity ~ Kevin Lane Keller Prentice Hall Kevin Lane Keller
Global Advertising: Rhyme or Reason? ~ Nukhet Vardar Paul Chapman Publishing Nukhet Vardar
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
What a Great Idea!: More Than 300 Money-Making Concepts for Businesses, Non ~ Godfrey Harris Americas Group Publications,U.S. Godfrey Harris
Beyond Fund-raising: New Strategies for Nonprofit Innovation and Investment ~ Kay Sprinkel Grace John Wiley & Sons Inc Kay Sprinkel Grace
Great Answers to Tough Marketing Questions ~ Paul Smith Kogan Page Ltd Paul Smith
Advertising Now! Online ~ Taschen
Corporate Communications: A 21st Century Primer (Response Books) ~ Joseph Fernandez Sage Publications Pvt. Ltd Joseph Fernandez
From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand ~ Serge Timacheff - Douglas Rand McGraw-Hill Education Serge Timacheff - Douglas Rand
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications ~ Mark Blair - Richard Armstrong - Mike Murphy John Wiley & Sons (Asia) Pte Ltd Mark Blair - Richard A...
Power Marketing of Architectural Services: A Critical Look at the Services ~ Ren F. Jones Trafford Publishing Ren F. Jones
Understanding Business Marketing and Purchasing ~ David Ford Thomson Learning David Ford
Selling Out: The Gay and Lesbian Movement Goes to Market ~ Alexandra Chasin Palgrave Macmillan Alexandra Chasin
Marketing Plan: A Handbook with Marketing Planpro (Book & CD) ~ Marian Burk Wood Prentice-Hall Marian Burk Wood
Differential Games in Marketing (International Series in Quantitative Marketing) ~ Steffen Jorgensen - Georges Zaccour Kluwer Academic Publishers Steffen Jorgensen - Georges Zaccour
Advertising Campaign Strategy ~ Donald E. Parente South Western College Publishing Donald E. Parente
Advertising and the World Wide Web (Advertising & Consumer Psychology) (Adv ~ Lawrence Erlbaum Associates Inc,US
Research in Media Promotion (Communications) ~ Lawrence Erlbaum Associates Inc,US
Credibility Marketing: Build Your Business by Becoming a Recognized Expert ~ Larry Chambers Kaplan Business Larry Chambers
Creative Arts Marketing ~ Elizabeth Hill - Terry O'Sullivan - Catherine O'Sullivan Butterworth-Heinemann Elizabeth Hill - Terr...
Beyond Branding: How the New Values of Transparency and Integrity Are Chang ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Sun Tzu Strategies for Selling: How to Use "The Art of War" to Build Lifelo ~ Gerald A. Michaelson - Steven W. Michaelson McGraw-Hill Publishing Co. Gerald A. Michaelson - Steven...
Advertising (Essentials) ~ James R. Ogden - Research & Education Assoc Research & Education Association,U.S. James R. Ogden - R...
Marketing Information Revolution ~ Harvard Business School Press
Marketing Research for Managers (Professional Development) ~ Sunny Crouch - Matthew Housden Butterworth-Heinemann Ltd Sunny Crouch - Matthew Housden
Smart Moves for Selling: 120 Checklists to Help You Close the Very Best Deal ~ Samuel D. Deep - Lyle Sussman - Sandler Sales Institute Perseus Books,U.S. Samuel D. Deep - Lyle Sus...
Putting It on Paper: The Ground Rules for Creating Promotional Pieces That ~ Dawn Josephson Cameo Publications Dawn Josephson
A 50 Year Adventure in the Advertising Business ~ W. Baker Ernest Wayne State University Press W. Baker Ernest
The Alchemy of Success ~ Anthony Mora Zinn Communications Anthony Mora
Vital Mummies: Performance Art and the Store-window Mannequin ~ Sara K. Schneider Yale University Press Sara K. Schneider
Principles of Internet Marketing ~ Ward Hanson South Western College Publishing Ward Hanson
Advergaming Developer's Guide: Using Macromedia Flash MX 2004 and Director ~ Cliff Jones - Rod Afshar - Duke Banerjee Charles River Media Cliff Jones - Rod Afshar - Duke Banerje...
Internet Marketing for Dummies (For Dummies) ~ Frank Catalano - Bud Smith Hungry Minds Inc,U.S. Frank Catalano - Bud Smith
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Logos (Pro-graphics) ~ Conway Lloyd-Morgan RotoVision Conway Lloyd-Morgan
Locomotive Builders and Their Advertising: v. 1 ~ TEE Publishing Ltd
Promotion and Integrated Marketing Communications (Cram101 Textbook Outlines) ~ Semenik Academic Internet Publishers Incorporated Semenik
The Economics of Marketing and Advertising (The Thoemmes Library of Busines ~ Richard Claverhouse Jebb The Thoemmes Libraries Richard Claverhouse Jebb
Qualitative Market Research: A Comprehensive Guide ~ Hy Mariampolski Sage Publications, Inc Hy Mariampolski
Advertising, Alcohol Consumption and Mortality: An Empirical Investigation ~ Joseph C. Fisher - Peter A. Cook Greenwood Press Joseph C. Fisher - Peter A. Cook
The Moon Maid and Other Fantastic Adventures ~ R.Garcia Y. Robertson Golden Gryphon Press, U.S. R.Garcia Y. Robertson
Making Money While Making a Difference: How to Profit with a Nonprofit Partner ~ Richard Steckel - Ronin Simons High Tide Press Inc.,U.S. Richard Steckel - Ronin Simons
Network Marketing for Dummies (For Dummies (Lifestyles Paperback)) ~ Zig Ziglar Hungry Minds Inc,U.S. Zig Ziglar
Essential Law for Marketers (Chartered Institute of Marketing) ~ Ardi Kolah Butterworth-Heinemann Ardi Kolah
Power of Cult Branding ~ Matthew W. Ragas - Bolivar Bueno Random House USA Inc Matthew W. Ragas - Bolivar Bueno
Microsoft CRM for Dummies (For Dummies) ~ Joel Scott - Michael DeLisa Hungry Minds Inc,U.S. Joel Scott - Michael DeLisa
Let Your Fingers Do the Talking ~ Godfrey Harris Management Books 2000 Ltd Godfrey Harris
Marketing Principles (Essentials) ~ Research & Education Association - James E. Finch Research & Education Association,U.S. Research & E...
Marketing Plan in Colour (Chartered Institute of Marketing) ~ Malcolm McDonald - Peter Morris Butterworth-Heinemann Malcolm McDonald - Peter Morris
Going Public in Good Times and Bad: A Legal and Business Guide ~ Robert G. Heim ALM Publishing Robert G. Heim
Technology Commercialization: DEA and Related Analytical Methods for Evalua ~ Kluwer Academic Publishers
Mind Capture: How to Stand Out in the Age of Advertising Overload ~ Tony Rubleski Morgan James Publishing llc Tony Rubleski
Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla...
Marketing: An Analytical Perspective ~ Peter Mudie Prentice Hall Peter Mudie
Marketing Management ~ Richard P. Bagozzi - Jose Antonio Rosa - Francisco F. Coronel - Kirti S. Celly - U.C. Irvine Prentic...
Negotiate Like the Big Guys: How Small and Mid-size Companies Can Balance t ~ Susan Onaitis Silver Lake Publishing,US Susan Onaitis
Beating the Deal-killers: Overcoming Murphy's Law (and Other Sales Nightmares) ~ Stephen Giglio McGraw Hill Higher Education Stephen Giglio
Speciality Shop Retailing: How to Run Your Own Store (National Retail Feder ~ Carol L. Schroeder John Wiley & Sons Inc Carol L. Schroeder
Interactive Marketing (NTC Business Books) ~ Edward Forrest - Richard Mizerski McGraw-Hill Contemporary Edward Forrest - Richard Mizerski
Contemporary Marketing ~ Louis E. Boone - David L. Kurtz South Western College Publishing Louis E. Boone - David L. Kurtz
Direct Marketing Techniques: Building Your Business Using Direct Mail and D ~ Lois K. Geller Crisp Publications Inc Lois K. Geller
Cruise-O-Matic: Automobile Advertising of the 1950s ~ Yasutoshi Ikuta Chronicle Books Yasutoshi Ikuta
Hospitality Marketing ~ Ken Kaser - Freeman Delmar Ken Kaser - Freeman
The Food Service Professionals Guide to Restaurant Promotion and Publicity ~ Tiffany Lambert Atlantic Publishing Co Tiffany Lambert
The Agile Manager's Guide to Writing to Get Action (Agile Manager's) ~ Dennis Chambers Velocity Business Publishing Dennis Chambers
Selling Themselves: The Emergence of Canadian Advertising ~ Russell Johnston University of Toronto Press Russell Johnston
How Advertising Works: The Role of Research ~ Sage Publications, Inc
Scientific Advertising ~ Claude C Hopkins Filiquarian Publishing Claude C Hopkins
Smart Marketing: 52 Brilliant Tips and Techniques to Boost Your Profit and ~ Jeff Slutsky - Marc Slutsky Career Press Jeff Slutsky - Marc Slutsky
Planning, Implementing and Evaluating Targeted Communication Programmes: A ~ Gary W. Selnow - W.D. Crano Greenwood Press Gary W. Selnow - W.D. Crano
Visual Creativity: Inspirational Ideas for Advertising, Animation and Digit ~ Mario Pricken - Christine Klell Thames & Hudson Ltd Mario Pricken - Christine Klell
Quantitative Models in Marketing Research ~ Philip Hans Franses - Richard Paap Cambridge University Press Philip Hans Franses - Richard Paap
Fundamentals and Practice of Marketing (Chartered Institute of Marketing) ~ John Wilmshurst - Adrian Mackay Butterworth-Heinemann John Wilmshurst - Adrian Mackay
Online Consumer Psychology: Understanding and Influencing Consumer Behavior ~ Lawrence Erlbaum Associates Inc,US
Bang!: Getting Your Message Heard in a Noisy World ~ Linda Kaplan Thaler - Robin Koval Bantam Doubleday Dell Books for Young Readers,US Linda Kaplan Thal...
Next-Step Selling: A New Sales Approach to Create and Deliver Value for You ~ John Barker Longman John Barker
Ultimate Selling Power ~ Donald Moine - Ken Lloyd Career Press Donald Moine - Ken Lloyd
Dreamweaving: The Secret to Overwhelming Your Business Competition ~ Michael Chandler Pelican Publishing Co Michael Chandler
Rolling Out New Products Across International Markets: Causes of Delays ~ George Chryssochoidis Palgrave Macmillan George Chryssochoidis
Scam!: Shams, Stings, and Shady Business Practices, and How You Can Avoid Them ~ Peter H. Engel - Peter Engele St. Martin's Griffin Peter H. Engel - Peter Engele
How to Be Your Own Publicist: Everything You Need to Know to Act Like a PR Pro ~ Jessica Hatchigan McGraw-Hill Contemporary Jessica Hatchigan
Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University ~ Dawn Iacobucci - Philip Kotler John Wiley & Sons Inc Dawn Iacobucci - Philip Kotler
Closing Sales and Winning Your Customer's Heart (Crisp Professional Series) ~ Emily King Parker Crisp Publications Inc Emily King Parker
Integrated Advertising, Promotion, and Marketing Communications ~ Clow and Baack Academic Internet Publishers Incorporated Clow and Baack
Radio Active: Advertising and Consumer Activism 1935-1947 ~ K.M. Newman University of California Press K.M. Newman
Fine Art Publicity: The Complete Guide for Artists, Galleries and Museums ( ~ Susan Abbott Allworth Press,U.S. Susan Abbott
Mind to Mind Marketing: Communicate with Your Customers and Create a 'Segme ~ Harry Alder Kogan Page Ltd Harry Alder
Product Placement in Hollywood Films: A History ~ Kerry Segrave McFarland & Co Inc.,U.S. Kerry Segrave
Restaurant Newsletters That Pay Off: How Smart Restaurateurs Are Using News ~ Walter Mathews John Wiley & Sons Inc Walter Mathews
The Sponsor's Toolkit ~ Kim Skildum-Reid - Anne-Marie Grey McGraw-Hill Education Kim Skildum-Reid - Anne-Marie Grey
Fashion Advertising and Promotion ~ Jay Diamond - Ellen Diamond Delmar Jay Diamond - Ellen Diamond
Reinventing the Brand: Can Top Brands Survive the New Market Realities? ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
The Art of War for the New Millennium ~ Dan Lok - Son Tzu Morgan James Publishing llc Dan Lok - Son Tzu
Essentials of Contemporary Advertising ~ William F. Arens - David Schaefer McGraw Hill Higher Education William F. Arens - David Schaefer
Marketing Your Creativity: New Approaches for a Changing Industry (The AVA ~ Matt Perry - Ant Melder Ava Publishing Matt Perry - Ant Melder
E-Commerce Management: Text and Cases (Series on University Mathematics) ~ Sandeep Krishnamurty South Western College Publishing Sandeep Krishnamurty
Profitable Direct Marketing (The Marketing Toolkits Series) ~ Ros Jay Intl Thomson Business Press Ros Jay
Business to Business Direct Marketing: Proven Direct Response Methods to Ge ~ Robert W. Bly McGraw-Hill Contemporary Robert W. Bly
Selling to Major Accounts: Tools, Techniques and Practical Solutions for th ~ Terry R. Bacon Amacom Terry R. Bacon
Get Noticed: A How-to Guide to Spectacular Advertising ~ Jamie Hardie Trafford Publishing Jamie Hardie
Slave in a Box: Strange Career of Aunt Jemima (American South) ~ M.M. Manring University of Virginia Press M.M. Manring
Indispensable: How to Become the Company That Your Customers Can't Live Without ~ Joe Calloway John Wiley & Sons Inc Joe Calloway
Successful Direct Marketing Methods (Instant Recall) ~ Bob Stone McGraw-Hill Education Bob Stone
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Com ~ Shimp Academic Internet Publishers Incorporated Shimp
Absolut: Biography of a Bottle ~ Carl Hamilton Texere Publishing,US Carl Hamilton
Winning Market Leadership: Strategic Marketing Planning for Technology-driv ~ Adrian B. Ryans - Roger More - Don Barclay - Terry Deutscher John Wiley and Sons Adrian B. Ryans - R...
The Art of Writing Advertising (McGraw-Hill Advertising Classic) ~ Denis Higgins McGraw-Hill Contemporary Denis Higgins
Demand Driven: 6 Steps to Building an Ecosystem of Demand for Your Business ~ Bo Manning - Chris Thorne - Bob Runge McGraw-Hill Education Bo Manning - Chris Thorne - Bob Runge
Corporate and Commercial Free Speech: First Amendment Protection of Express ~ Edwin P. Rome - William H. Roberts Greenwood Press Edwin P. Rome - William H. Roberts
Advergaming Developer's Guide: Using Macromedia Flash MX 2004 and Director ~ Cliff Jones - Rod Afshar - Duke Banerjee Charles River Media Cliff Jones - Rod Afshar - Duke Banerje...
Creativity in Product Innovation ~ Jacob Goldenberg - David Mazursky Cambridge University Press Jacob Goldenberg - David Mazursky
Marketing Moves: A New Approach to Profits, Growth and Renewal ~ Philip Kotler - Dipak C. Jain - Suvit Maesincee - Suvit Maesinsee McGraw-Hill Education Philip Kotle...
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the ~ Jim Aitchison John Wiley & Sons (Asia) Pte Ltd Jim Aitchison
Marketing to Women: How to Understand, Reach and Increase Your Share of the ~ Martha Barletta Dearborn Trade,U.S. Martha Barletta
Marketing Identities Through Language: English and Global Imagery in French ~ Elizabeth Martin Palgrave Macmillan Elizabeth Martin
Creative Direct Response Design ~ Leslie Sherr Rockport Publishers Inc. Leslie Sherr
Endless Propaganda ~ Paul Rutherford University of Toronto Press Paul Rutherford
Designing Easy-to-use Websites ~ Vanessa Donnelly Addison Wesley Vanessa Donnelly
But the People in Legal Said Yes....: Guide to Current Legal Issues in Adve ~ Dean Keith Fueroghne McGraw-Hill Education Dean Keith Fueroghne
Sex in Advertising: Perspectives on the Erotic Appeal (Communication) ~ Tom Reichert - Jacqueline Lambiase Lawrence Erlbaum Associates Inc,US Tom Reichert - Jacqueline Lamb...
Best of European Design and Advertising ~ Art Directors Club of Europe Te Neues Publishing Company Art Directors Club of Europe
Retail Desire: Design, Display and the Art of the Visual Merchandiser ~ Johnny Tucker RotoVision Johnny Tucker
The Discourse of Advertising (Interface) ~ Guy Cook Routledge Guy Cook
Advertising Standards Yearbook ~ World Advertising Research Center
B2B Marketing: A radically different approach for business-to-business mark ~ Steve Minett Financial Times/ Prentice Hall Steve Minett
Experience ~ Internos Nippon Shuppan Hanbai Deutschland GmbH Internos
Talk Up Your Business: How to Make the Most of Opportunities to Promote and ~ Mary Morel Allen & Unwin Mary Morel
Conquering Consumerspace: Marketing Strategies for a Branded World ~ Michael R. Solomon Amacom Michael R. Solomon
The Real Thing: Performance, Hysteria, and Advertising ~ Mady Schutzman Wesleyan University Press Mady Schutzman
Emotion in Advertising: Theoretical and Practical Explorations ~ Greenwood Press
They Say They Want A Revolution:What Marketers Need to Know as Consumers Ta ~ Paul Matthaeus iUniverse.com Paul Matthaeus
Secret Formulas of the Wizard of Ads ~ Roy H. Williams Capstone Publishing Ltd Roy H. Williams
Direct Selling: From Door to Door to Network Marketing ~ Richard Berry Butterworth-Heinemann Ltd Richard Berry
Why Ireland Never Invaded America: An Insightful, Unique Look at Corporate ~ Conor Cunneen Sheifgab Publishing Conor Cunneen
The Tangled Web They Weave: Truth, Falsity and Advertisers ~ Ivan L. Preston The University of Wisconsin Press Ivan L. Preston
Nottinghamshire Inn Signs ~ Geoffrey Oldfield Musters Press Geoffrey Oldfield
Advertising Campaign Strategy: A Guide to Marketing Communication Plans ~ Parente Academic Internet Publishers Incorporated Parente
Reaping the Benefits of Mergers and Acquisitions: In Search of the Golden Fleece ~ John Coffey - Valerie Garrow - Linda Holbeche Butterworth-Heinemann John Coffey - Valerie Garrow - L...
Statistical Handbook on Consumption and Wealth in the United States (Oryx S ~ Greenwood Press
The E-Marketing Handbook: An Indispensable Guide to Marketing Your Products ~ Matt Haig Kogan Page Ltd Matt Haig
Little Book of Business Cards: Successful Designs and How to Create Them ~ David Carter Harper Design International David Carter
Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal ~ Nigel F Piercy Butterworth-Heinemann Nigel F Piercy
Imperial Persuaders: Images of Africa and Asia in British Advertising (Stud ~ Anandi Ramamurthy Manchester University Press Anandi Ramamurthy
Selling to Vito: (The Very Important Top Officer) ~ Anthony Parinello Adams Media Corporation Anthony Parinello

1201 - 1400

Socratic Selling: How to Ask the Questions That Get the Sale ~ Kevin R. Daley - Emmett Wolfe McGraw-Hill Education Kevin R. Daley - Emmett Wolfe
Great American Billboards ~ Fred E. Basten Ten Speed Press,U.S. Fred E. Basten
$ellebrity: My Angling and Tangling with Famous People ~ George Lois Phaidon Press Ltd George Lois
Advertising Concepts and Copy ~ George Felton W W Norton & Co Ltd George Felton
Ads, Fads and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Continuous Auditing: An Operational Model for Internal Auditors ~ Mohammad J. Abdolmohammadi - Ahmad Sharbatouglie Inst of Internal Auditors Mohammad J. Abdolmohammad...
Organizational Marketing ~ Dominic Wilson Thomson Learning Dominic Wilson
Visual Merchandising (Sv-Fashion Merchandising) ~ Robert Colborne Delmar Robert Colborne
Commodity Advertising and Promotion ~ Iowa State University Press
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
Superstar Sales Secrets (State of the Art Selling) ~ Barry J. Farber Career Press Barry J. Farber
Purchasing and Supply Management ~ W.M.J. Hugo - J.A. Badenhorst-Weiss - D.C. Van Rooyen Van Schaik Publishers W.M.J. Hugo - J.A. Baden...
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
One Show: No. 24 (One Show: Advertising's Best Print, Design, Radio, TV) ~ The One Club One Club for Art & Copy Inc.,U.S. The One Club
The DoItYourself Lobotomy: Open Your Mind to Greater Creative Thinking (Adw ~ Tom Monahan John Wiley & Sons Tom Monahan
Sales Management (Marketing Series: Practitioner) ~ CHRIS NOONAN Butterworth-Heinemann CHRIS NOONAN
Experience: Challenging Visual Indifference Through New Sensory Experience ~ Booth-Clibborn Editions
The Brand Glossary ~ Interbrand Group Palgrave Macmillan Interbrand Group
The Publicity Handbook: The Inside Scoop from More Than 100 Journatlists an ~ David R. Yale - Andrew J. Carothers Contemporary Books Inc David R. Yale - Andrew J. Carothers
Making Business Work: Inside Secrets of Success (Accelerating Business, 2) ~ Margaret S. Ross Kamaron Institute Pr Margaret S. Ross
Dictionary of Advertising and Marketing ~ Clemens M. Gruber Max Hueber Verlag Clemens M. Gruber
Speciality Shop Retailing: How to Run Your Own Store (National Retail Feder ~ Carol L. Schroeder John Wiley & Sons Inc Carol L. Schroeder
How to Produce Creative Advertising: Proven Techniques and Computer Applications ~ Ann Keding - Thomas Bivins McGraw-Hill Contemporary Ann Keding - Thomas Bivins
Practice of Public Relations (Professional Development) ~ Sam Black Butterworth-Heinemann Sam Black
Advertising on Trial: Consumer Activism and Corporate Public Relations in t ~ Inger L. Stole University of Illinois Press Inger L. Stole
The Wasted Half: How to Maximize Your Advertising Dollar ~ John F. Davis iUniverse.com John F. Davis
Shanghai Posters ~ Anna Hestler Formasia Books Ltd Anna Hestler
How to Use Advertising to Build Strong Brands ~ Sage Publications, Inc
Imperial Persuaders: Images of Africa and Asia in British Advertising (Stud ~ Anandi Ramamurthy Manchester University Press Anandi Ramamurthy
Power Marketing of Architectural Services: A Critical Look at the Services ~ Ren F. Jones Trafford Publishing Ren F. Jones
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & S ~ Pettis iUniverse.com Pettis
Advertisers' Guide to the Middle East ~ EMAP Business International
Radios Niche Marketing Revolution FutureSell (Broadcasting & Cable) ~ Ashley Herweg - Godfrey Herweg Focal Press Ashley Herweg - Godfrey Herweg
The Masterbrand Mandate: The Management Strategy That Unifies Companies and ~ Lynn B. Upshaw - Earl L. Taylor John Wiley & Sons Lynn B. Upshaw - Earl L. Taylor
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale ~ Rick Page McGraw-Hill Education Rick Page
How to Display: Delightful Window Displays ~ Haruhisa Hattori Graphic-Sha Haruhisa Hattori
Settlements and Negotiations for Advertising and Marketing Law: Leading Law ~ Aspatore Books,US
Selling Machine ~ Diane Sanchez - Stephen E. Heiman Times Books,U.S. Diane Sanchez - Stephen E. Heiman
The Age of M-commerce: Conquering the Wireless World ~ D. Lamont Capstone Publishing Ltd D. Lamont
Internal Marketing: Directions for Management ~ Routledge
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the W ~ Gerald A. Michaelson - Steven W. Michaelson McGraw-Hill Publishing Co. Gerald A. Michaelson - Steven...
Essentials of Contemporary Advertising ~ William F. Arens - David Schaefer McGraw Hill Higher Education William F. Arens - David Schaefer
Principles of Retailing ~ John Fernie - Suzanne Fernie - Christopher Moore Butterworth-Heinemann John Fernie - Suzanne Fernie ...
Muse on Madison Avenue: Classical Mythology in Contemporary Advertising: 12 ~ Karelisa V. Hartigan Peter Lang GmbH Karelisa V. Hartigan
Advertising to Children in China ~ Kara Chan - James U. McNeal Chinese University Press Kara Chan - James U. McNeal
World Class Selling: How to Turn Advertising into Success ~ Art Morten Dearborn Trade,U.S. Art Morten
We, Me, Them and It ~ John Simmons Texere Publishing,US John Simmons
How Advertising Works: The Role of Research ~ Sage Publications, Inc
Don't Take Our Word for It! ~ Godfrey Harris Management Books 2000 Ltd Godfrey Harris
Brand Warfare: 10 Rules for Building the Killer Brand : Lessons for New and ~ David D'Alessandro - Michele Owens McGraw-Hill Publishing Co. David D'Alessandro - Michele Owens
The Marketer's Guide to Media Vehicles, Methods and Options: A Sourcebook i ~ Ann Grossman Greenwood Press Ann Grossman
Creating a Profitable Catalog: Everything You Need to Know to Create a Cata ~ Jack Schmid McGraw-Hill Contemporary Jack Schmid
Network Marketing: The Business of the '90s (Fifty-Minute) ~ Mary Averill - Bud Corkin Crisp Publications Inc Mary Averill - Bud Corkin
Marketing: With Power Web (Marketing) ~ Michael J. Etzel - Bruce J. Walker - William J. Stanton McGraw-Hill Publishing Co. Michael J. Etzel ...
Closing Techniques That Really Work! ~ Stephan Schiffman Adams Media Corporation Stephan Schiffman
Standing Room Only: Strategies for Marketing and Performing Arts ~ Philip Kotler - Joanne Scheff Harvard Business School Press Philip Kotler - Joanne Scheff
Advertising Media A-to-Z: The Definitive Resource for Media Planning, Buyin ~ Jim Surmanek McGraw Hill Higher Education Jim Surmanek
The Portable MBA in Marketing (The Portable MBA Series) ~ Alexander Hiam - Charles D. Schewe John Wiley & Sons Inc Alexander Hiam - Charles D. Schewe
Optimal Database Marketing: Strategy, Development, and Data Mining: Strateg ~ Ronald G. Drozdenko - Perry D. Drake Sage Publications, Inc Ronald G. Drozdenko - Perry D. Drake
Guia De Publicidad Y Marketing ~ Alma Gieshen Ediciones Granica SA Alma Gieshen
Paying for Advertising: How Advertisers Remunerate Their Advertising and Me ~ Jonathan M. Lace Advertising Research Consortium Jonathan M. Lace
The Billion Dollar Brand (Inside the Minds) ~ Itms Aspatore Books,US Itms
Major Account Sales Strategy ~ Neil Rackham McGraw-Hill Education Neil Rackham
Uncover the Hidden Power of Television Programming: ... and Get the Most fr ~ Kevin J. Clancy - David Lloyd Sage Publications, Inc Kevin J. Clancy - David Lloyd
Asinine Advertising: How Stupid and Unethical Advertising Costs You Money ~ Herschell Gordon Lewis Racom Communications Herschell Gordon Lewis
Accounting for Marketing (Advanced Management Accounting & Finance) ~ Richard M.S. Wilson Thomson Learning Richard M.S. Wilson
The Marketing Paradigm ~ Paul Messinger South Western College Publishing Paul Messinger
The Business Side of Creativity: The Complete Guide for Running a Graphic D ~ Cameron S. Foote W W Norton & Co Ltd Cameron S. Foote
Statistical Handbook on Consumption and Wealth in the United States (Oryx S ~ Greenwood Press
Communication in Us Elections: New Agendas ~ Rowman & Littlefield Publishers
The Advertising Kit: A Complete Guide for Small Businesses ~ Jeanette Smith The Free Press Jeanette Smith
Beyond Branding: How the New Values of Transparency and Integrity Are Chang ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Soap, Sex, and Cigarettes: A Cultural History of American Advertising ~ Sivulka Academic Internet Publishers Incorporated Sivulka
Marketing Hospitality ~ Thomas F. Powers John Wiley & Sons Inc Thomas F. Powers
Diary of an Adman ~ Chris Epting Xlibris Corporation Chris Epting
How to Use Advertising to Build Strong Brands ~ Sage Publications, Inc
Promoting Rumpelstiltskin: The Soloist's Guide to Spinning Straw into Gold ~ Patricia Pollack AuthorHouse Patricia Pollack
French for Marketing: Using French in Media and Communications ~ R.E. Batchelor - M.Chebli- Saadi - Malliga Chebli-Saadi Cambridge University Press R.E. Batchelor - ...
How to Get into Advertising ~ Andrea Neidle Thomson Learning Andrea Neidle
Lions and Eagles and Bulls: Early American Tavern and Inn Signs from the Co ~ Princeton University Press
Advertising Slogans of America ~ Harold S. Sharp Scarecrow Press Harold S. Sharp
Introduction to the Law of Public Relations and Advertising ~ Frank Walsh Kendall/Hunt Publishing Co ,U.S. Frank Walsh
An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of ~ Andrew Ingram - Mark Barber John Wiley and Sons Ltd Andrew Ingram - Mark Barber
Underdog Advertising: Proven Principles to Compete and Win Against Giants i ~ Paul W. Flowers Brown Books Paul W. Flowers
Consumer Behavior (McGraw-Hill/Irwin Series in Marketing) ~ J.Paul Peter - Jerry Olson McGraw-Hill Publishing Co. J.Paul Peter - Jerry Olson
The Everything Network Marketing Book (Everything) ~ Margaret Kaeter Adams Media Corporation Margaret Kaeter
LexisNexis Advertising Red Books 2007: Agencies : January (Advertising Red ~
The Shots Directory ~ EMAP Media
Advertising Outdoors ~ David Bernstein Phaidon Press Ltd David Bernstein
Advertisers Annual ~ Hollis Publishing Ltd
Photography in Advertising ~ Peer Eriksson Engeseth Publishing,Sweden Peer Eriksson
Direct Marketing: Strategy, Planning, Execution ~ Edward L. Nash McGraw-Hill Education Edward L. Nash
Strategy and Management of Industrial Brands: Business to Business - Produc ~ Philippe Malaval Kluwer Academic Publishers Philippe Malaval
Resumes for Advertising Careers: With Sample Cover Letters (VGM Professiona ~ Editors of VGM Career Books McGraw-Hill Publishing Co. Editors of VGM Career Books
Contemporary Advertising ~ William F. Arens McGraw-Hill Education William F. Arens
The Art of Client Service: 54 Things Every Advertising and Marketing Profes ~ Robert Solomon Kaplan Business Robert Solomon
Leap: A Revolution in Creative Business Strategy (Adweek Book) ~ Bob Schmetterer John Wiley & Sons Inc Bob Schmetterer
Global and Multi-national Advertising (Advertising & Consumer Psychology) ~ Basil G. Englis Lawrence Erlbaum Associates Inc,US Basil G. Englis
Ethics in Marketing: An International Perspective (Advanced Marketing Series) ~ Bodo Schlegelmilch Thomson Learning Bodo Schlegelmilch
Cannes 42nd International Advertising Festival ~ Edward Booth-Clibborn - Booth-Clibborn Editions Booth-Clibborn Editions Edward Booth-Clibborn - Boot...
Marketing Strategy and Uncertainty ~ Sharan Jagpal Oxford University Press Inc, USA Sharan Jagpal
The Mythmakers: How Advertisers Apply the Power of Classic Myths and Symbol ~ Sal Randazzo Irwin Professional (UK) Sal Randazzo
Brand Warfare: 10 Rules for Building the Killer Brand : Lessons for New and ~ David D'Alessandro - Michele Owens McGraw-Hill Publishing Co. David D'Alessandro - Michele Owens
Guia De Publicidad Y Marketing ~ Alma Gieshen Ediciones Granica SA Alma Gieshen
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know ~ Philip Kotler John Wiley & Sons Inc Philip Kotler
Now Is Too Late2: Survival in an Era of Instant News ~ Gerald R. Baron Edens Veil Media Gerald R. Baron
Identity Design That Works (Graphic Design) ~ Cheryl Dangel Cullen Rockport Publishers Inc Cheryl Dangel Cullen
10 Ways to Screw Up an Ad Campaign: A Guide to Planning and Creating Advert ~ Barry H. Cohen Adams Media Corporation Barry H. Cohen
Eleven Steps to Brand Heaven: Ultimate Guide to Buying an Advertising Campaign ~ Len Weinreich Kogan Page Ltd Len Weinreich
Advertising Media Sourcebook ~ Arnold M. Barban McGraw-Hill Contemporary Arnold M. Barban
D&AD Annual (British Design and Art Direction) ~ British Art Directors Club D&AD British Art Directors Club
Mcgovern:The Web Content Style Gu_p: The Essential Reference for Online Wri ~ Gerry McGovern - Rob Norton - Cath O'Dowd Financial Times/ Prentice Hall Gerry McGovern - Rob Norton...
Persuasion in Advertising ~ Nicholas J. O'Shaughnessy - John O'Shaughnessy Routledge Nicholas J. O'Shaughnessy - John O'Shaughne...
Advertising Manager's Handbook ~ Robert W. Bly Prentice-Hall Robert W. Bly
Lean Advertising: How to Get Breakthrough Work Faster and Cheaper ~ Stephen Hawley Martin - Bruce Goldman Oaklea Press Stephen Hawley Martin - Bruce Goldman
Eating the Big Fish: How 'Challenger Brands' Can Compete Against Brand Lead ~ Adam Morgan John Wiley & Sons Inc Adam Morgan
How to Use Advertising to Build Strong Brands ~ Sage Publications, Inc
What No One Ever Tells You About Blogging and Podcasting: Real-life Advice ~ Ted Demopoulos Kaplan Business Ted Demopoulos
Tiger in the Tank: An Austrian Advertising Guru; Expanded English Edition ( ~ Franz Kreuzer - Gerd Prechtl - Christoph Steiner Ariadne Press Franz Kreuzer - Gerd Prechtl - Christ...
Intelligent Support Systems for Marketing Decisions (International Series i ~ Nikolaos F. Matsatsinis - Yannis Siskos Kluwer Academic Publishers Nikolaos F. Matsatsinis - Yannis ...
Juicing the Orange: Lessons in Using Creativity as a Competitive Marketing ~ Patricia Fallon - Fred Senn Harvard Business School Press Patricia Fallon - Fred Senn
Credibility Marketing: Build Your Business by Becoming a Recognized Expert ~ Larry Chambers Kaplan Business Larry Chambers
Product Design and Development ~ Karl T. Ulrich - Steven D. Eppinger McGraw-Hill Education Karl T. Ulrich - Steven D. Eppinger
101 Ways to Advertise Your Business: Building a Successful Business with Sm ~ Andrew Griffiths Allen & Unwin Andrew Griffiths
Marketing Unwrapped ~ Ray Perry John Wiley and Sons Ltd Ray Perry
Marketing Strategy and Uncertainty ~ Sharan Jagpal Oxford University Press Inc, USA Sharan Jagpal
Persuasive Imagery: A Consumer Response Perspective (Advertising & Consumer ~ Linda M. Scott - Rajeev Batra Lawrence Erlbaum Associates Inc,US Linda M. Scott - Rajeev Batra
Multi-channel Marketing: Maximizing Market Share with an Integrated Marketi ~ Kevin B. Tynan Irwin Professional (UK) Kevin B. Tynan
Fundamentals of Advertising ~ John Wilmshurst - Adrian Mackay Butterworth-Heinemann John Wilmshurst - Adrian Mackay
Promotion for Sport Directors ~ John R. Johnson; American Sport Education Program Human Kinetics Europe Ltd John R. Johnson; America...
Store Windows That Sell: No. 12 (Store Windows) ~ HarperCollins Design International
Coca-Cola Girls ~ Chris H. Beyer Citadel Press Chris H. Beyer
How to Use Advertising to Build Strong Brands ~ Sage Publications, Inc
Beyond Listening: Learning the Secret Language of Focus Groups ~ Bonnie Goebert John Wiley & Sons Bonnie Goebert
Differentiate or Die ~ Jack Trout - Steve Rivkin John Wiley & Sons Inc Jack Trout - Steve Rivkin
Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Tal ~ Ellen Ratner - Kathie Scarrah Chelsea Green Publishing Company Ellen Ratner - Kathie Scarrah
Fables of Abundance: Cultural History of Advertising in America ~ T.J.Jackson Lears Basic Books Inc.,U.S. T.J.Jackson Lears
Personalities and Products: Historical Perspective on Advertising in Americ ~ Edd Applegate Greenwood Press Edd Applegate
Winning PR in the Wired World (Mcgraw-Hill Briefcase Book) ~ Don Middleberg McGraw-Hill Education Don Middleberg
Graph Design for Eye and Mind ~ Stephen M. Kosslyn Oxford University Press Inc, USA Stephen M. Kosslyn
Integrated Advertising, Promotion, and Marketing Communications ~ Clow and Baack Academic Internet Publishers Incorporated Clow and Baack
The Advertising Red Books: International Advertisers & Agencies 2005 (Adver ~
Kiss and Sell: Writing for Advertising ~ Robert Sawyer Ava Publishing Robert Sawyer
Brand Storm: A Tale of Passion, Betrayal and Revenge: A Matter of Love and ~ Will Murray Financial Times/ Prentice Hall Will Murray
Marketing - The Retro Revolution ~ Stephen Brown Sage Publications Ltd Stephen Brown
Beer Signs for the Collector (Schiffer Book for Collectors) ~ Scott Faragher Schiffer Publishing Scott Faragher
Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit ~ Margit B. Weisgal Sextant Communications Margit B. Weisgal
The Art of Fund Raising ~ Irving R. Warner iUniverse.com Irving R. Warner
Understanding the Consumer: Being and Buying in the New Century ~ Isabelle Szmigin Sage Publications Ltd Isabelle Szmigin
Advertising Spot Illustrations of the Twenties and Thirties (Dover Pictoria ~ Leslie Carbarga Dover Publications Inc. Leslie Carbarga
All-American Ads of the 70s ~ Steven Heller Taschen Steven Heller
Ambient Media and Beyond ~ Springer-Verlag New York Inc.
How to Hire and Develop Your Next Top Performer: The Five Qualities That Ma ~ Herbert Greenberg - Harold Weinstein - Patrick Sweeney McGraw-Hill Publishing Co. Herbert Greenberg ...
The Comprehension and Miscomprehension of Print Communications: Investigati ~ Jacob Jacoby - Wayne D. Hoyer Lawrence Erlbaum Associates Inc,US Jacob Jacoby - Wayne D. Hoyer
Im Advertising ~ SHIMP South Western College Publishing SHIMP
Exposing the Wheel Spin on Wall Street ~ Ted Lux iUniverse.com Ted Lux
Principles of Marketing ~ Adrian Palmer Oxford University Press Adrian Palmer
Perfect PR (Marketing Toolkits) ~ Iain Maitland Thomson Learning Iain Maitland
The Brand Mindset: Five Essential Strategies for Building Brand Advantage T ~ Duane E. Knapp McGraw-Hill Education Duane E. Knapp
New Marketing Paradigm: Integrated Marketing Communications ~ Don E. Schultz McGraw-Hill Contemporary Don E. Schultz
Advances in Electronic Marketing ~ IGI Publishing
The Advertising Business: Operations, Creativity, Media Planning, Integrate ~ Sage Publications, Inc
Persuasive Advertising for Entrepreneurs and Small Business Owners: How to ~ Jay Granat Haworth Press Inc.,U.S. Jay Granat
The Sales Compensation Handbook ~ Stockton B. Colt Amacom Stockton B. Colt
Grassroots Public Relations for Writers ~ R. Marich Delmar R. Marich
Advertising, Promotion, and New Media ~ M.E. Sharpe
Values, Lifestyles and Psychographics (Advertising & Consumer Psychology) ( ~ Lawrence Erlbaum Associates Inc,US
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits ~ Haworth Pr Inc
Advertising and Promotion ~ Michael A. Belch - George E. Belch Irwin Michael A. Belch - George E. Belch
Managing Services Marketing: Text and Readings (The Dryden Press Series in ~ John E.G. Bateson - Douglas K. Hoffman South Western College Publishing John E.G. Bateson - Douglas ...
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
Everything You Should Know About Public Relations: Direct Answers to Over 5 ~ Anthony Davis Kogan Page Ltd Anthony Davis
What's Keeping Your Customers Up at Night?: Close More Deals by Selling to ~ Steven Cody - Richard Harte McGraw-Hill Education Steven Cody - Richard Harte
Retail Impact Assessment: A Guide to Best Practice (RICS Issues in Real Est ~ John England Routledge John England
Flipstar 6.0: Advertising Campaigns with Celebrity ~ Various Gingko Press Various
The Portable MBA in Marketing (Portable MBA (Wiley)) ~ Alexander Hiam - Charles D. Schewe John Wiley & Sons Inc Alexander Hiam - Charles D. Schewe
The Creative Marketer (Marketing Series: Practitioner) ~ Simon Majaro Butterworth-Heinemann Ltd Simon Majaro
How to Write Great Copy: Learn the Unwritten Rules of Copywriting ~ Dominic Gettins Kogan Page Ltd Dominic Gettins
Think Like Your Customer: A Winning Strategy to Maximise Sales by Understan ~ Bill Stinnett McGraw Hill Higher Education Bill Stinnett
Building Models for Marketing Decisions (International Series in Quantitati ~ P.S.H. Leeflang Kluwer Academic Publishers P.S.H. Leeflang
Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted ~ Bernice Kanner McGraw-Hill Publishing Co. Bernice Kanner
The New Icons?: Art of Television Advertising ~ Paul Rutherford University of Toronto Press Paul Rutherford
The Philosophy of Branding: Great Philosophers Think Brands ~ Thom Braun Kogan Page Ltd Thom Braun
Mobile Marketing: The Mobile Revolution ~ Matt Haig Kogan Page Ltd Matt Haig
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other M ~ Marcel Danesi Rowman & Littlefield Publishers Marcel Danesi
Going Public in Good Times and Bad: A Legal and Business Guide ~ Robert G. Heim ALM Publishing Robert G. Heim
Strategic Marketing Management 6th Ed. ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
Representing Men: Cultural Production and Producers in the Men's Magazine Market ~ Ben Crewe Berg Publishers Ltd Ben Crewe
Alcohol Marketing And Advertising: A Report To Congress By The U.s. Federal ~ Janet M. Evans Diane Pub Co Janet M. Evans
Contemporary Advertising ~ William F. Arens McGraw-Hill Education William F. Arens
Shots Directory ~ EMAP Media
Marketing Research Essential ~ C. McDaniel John Wiley and Sons (WIE) C. McDaniel
Instant Advertising: How to Write and Design Great Ads That Get Immediate R ~ Bradley J. Sugars McGraw Hill Higher Education Bradley J. Sugars
Credit Scoring for Risk Managers: The Handbook for Lenders ~ Elizabeth Mays South Western College Publishing Elizabeth Mays
Advertising ~ 6th Edit Wells and Burnett and Moriarty Academic Internet Publishers Incorporated 6th Edit Wells and...
Opportunities in Technical Sales Careers (Opportunities In!Series) ~ Mark Rowh McGraw-Hill Education Mark Rowh
Say It Right the First Time ~ Loretta Malandro McGraw-Hill Education Loretta Malandro
Creating the Corporate Soul: The Rise of Public Relations and Corporate Ima ~ Roland Marchand University of California Press Roland Marchand
Social Work: Saatchi and Saatchi's Cause-related Ideas ~ Ed Jones -273 Publishers Ed Jones
Russia Publishing Market Profile ~ Rob Francis Publishers Association,The Rob Francis

1401 - 1600

Brands and Their Companies Supplement (Brands and Their Companies) ~ Thomson Gale
Pritikin's Testament ~ Robert Pritikin Prentice Hall Robert Pritikin
Ethics in Public Relations: Responsible Advocacy ~ Sage Publications, Inc
International Advertising Handbook ~ Barbara Sundberg Baudot The Free Press Barbara Sundberg Baudot
Introduccion a La Organizacion Del Punto De Venta/ Introduction To Organiza ~ Monica Miguez Monica Miguez
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society ~ Michael Schudson Basic Books Inc.,U.S. Michael Schudson
The Ten Minute Marketer Handbook: A Shortcut to Sales Success Right in Your ~ Tom Feltenstein McGraw-Hill Education Tom Feltenstein
State of the Art Marketing Research ~ A.B. Blankenship - George Edward Breen - Alan F. Dutka McGraw-Hill Contemporary A.B. Blankenship - G...
Michelin Man: 100 Years of Bibendum ~ Olivier Darmon Conran Octopus Ltd Olivier Darmon
Mail Order Selling: How to Market Almost Anything by Mail (Wiley Small Busi ~ Irving Burstiner John Wiley & Sons Inc Irving Burstiner
Television and Political Advertising: Psychological Processes v. 1 (Lea's C ~ Lawrence Erlbaum Associates Inc,US
Ebay Your Business: Maximise Profits and Get Results (One-Off) ~ Janelle Elms - Michael Bellomo - Joel Elad McGraw-Hill Publishing Co. Janelle Elms - Michael Bellomo...
Buzzmarketing: Get People to Talk About Your Stuff ~ Mark Hughes Portfolio Mark Hughes
Branding Unbound: The Future Of Advertising, Sales, and the Brand Experienc ~ Rick Mathieson Amacom Rick Mathieson
Hospitality and Travel Marketing ~ Alastair M. Morrison Delmar Alastair M. Morrison
Advertising: Principles and Practice (7th Edition) IE ~ William D. Wells - Sandra Moriarty - John Burnett Prentice Hall William D. Wells - Sandra Moriarty -...
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) ~ Perry S. Marshall Entrepreneur Press Perry S. Marshall
Pentothal Postcards ~ David A. Lai Mark Batty Publisher,US David A. Lai
Direct Marketing Techniques: Building Your Business Using Direct Mail and D ~ Lois K. Geller Crisp Publications Inc Lois K. Geller
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know ~ Philip Kotler John Wiley & Sons Inc Philip Kotler
Principles of Advertising and IMC ~ Tom Duncan McGraw-Hill Publishing Co. Tom Duncan
Buy This Book: Studies in Advertising and Consumption (Communication & Media) ~ Routledge
Approach an Advertising Agency and Walk Away with the Job You Want (Here's How) ~ Barbara Ganim McGraw-Hill Contemporary Barbara Ganim
International Marketing Cases ~ Subhash C. Jain South Western College Publishing Subhash C. Jain
Event Planning ~ Ian, D. Oliver Lulu.com Ian, D. Oliver
Captains of Consciousness: Advertising and the Social Roots of the Consumer ~ Stuart Ewen Basic Books Inc.,U.S. Stuart Ewen
Hospitality and Travel Marketing ~ Alastair M. Morrison Delmar Alastair M. Morrison
The Online Advertising Playbook: Proven Strategies and Tested Tactics from ~ Joe Plummer - Steve Rappaport - Taddy Hall - Robert Barocci John Wiley & Sons Joe Plummer - Steve Ra...
Words That Sell ~ Richard Bayan McGraw Hill Higher Education Richard Bayan
Fresh Air: Marketing Gurus on Radio ~ Mark Ramsey iUniverse.com Mark Ramsey
Marketing: Connecting with Customers ~ Gilbert Harrell - Gary L. Frazier Prentice Hall Gilbert Harrell - Gary L. Frazier
Online Consumer Psychology: Understanding and Influencing Consumer Behavior ~ Lawrence Erlbaum Associates Inc,US
Copy Testing: Practice and Best Practice ~ T. Ambler - S. Goldstein World Advertising Research Center T. Ambler - S. Goldstein
The Complete Guide to Accelerating Sales Force Performance: How to Get More ~ Andris A. Zoltners - Prabha K. Sinha - Greggor A. Zoltners Amacom Andris A. Zoltners - Prabha K. Sin...
Advertising Ratios & Budgets ~ Schonfeld & Assoc
Smart Marketing: 52 Brilliant Tips and Techniques to Boost Your Profit and ~ Jeff Slutsky - Marc Slutsky Career Press Jeff Slutsky - Marc Slutsky
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Advertising Research Handbook ~ Charles Young Charles Young
Sports, Culture and Advertising: Identities, Commodities and the Politics o ~ Steven Jackson - David Andrews Routledge Steven Jackson - David Andrews
Little Book of Don'ts in Brand Design: 1 ~ Grant Willis Williams Murray Hamm Grant Willis
How to Get into Advertising ~ Andrea Neidle Thomson Learning Andrea Neidle
Co-op Advertising Program Sourcebook: Spring ~ National Register Publishing Co ,U.S.
Advertising in a Multimedia Age (Pira International Guide) ~ Pira International
Instant Promotions: Tactics That Get Your Business Noticed and Bring in Cus ~ Bradley J. Sugars McGraw Hill Higher Education Bradley J. Sugars
Saque El Maximo Provecho de Las Ferias: How to Get the Most Out of Trade Shows ~ Steve Miller Ediciones Urano Steve Miller
Marketing Mistakes and Successes ~ Robert F. Hartley John Wiley and Sons (WIE) Robert F. Hartley
Living Up to the Ads: Gender Fictions of the 1920s (New Americanists) ~ Simone Weil Davis Duke University Press Simone Weil Davis
Big Brands Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Inc Jack Trout
Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture) ~ Nancy Martha West University of Virginia Press Nancy Martha West
Advertising on Trial: Consumer Activism and Corporate Public Relations in t ~ Inger L. Stole University of Illinois Press Inger L. Stole
Introduction to Advertising ~ Arthur Judson Brewster - Herbert Hall Palmer University Press of the Pacific Arthur Judson Brewster ...
Marketing Planning for Services (CIM Professional Development) ~ Adrian Payne - Malcolm McDonald Butterworth-Heinemann Adrian Payne - Malcolm McDonald
ESuperbrands: An Insight into Some of Britain's Strongest EBrands 2006 ~ Superbrands Ltd
Advertising Copywriting ~ James L. Marra Prentice-Hall James L. Marra
Cable Television Advertising: In Search of the Right Formula ~ Greenwood Press
The Freelance Photographer's Market Handbook ~ BFP Books
The Milk Mustache Book ~ Jay Schulberg Ballantine Jay Schulberg
Start Your Own Herb and Herbal Products Business (Entrepreneurship Startup ~ Terry Adams - Rob Adams BNI Publications Inc.,U.S. Terry Adams - Rob Adams
Marketing Plans: How to Prepare Them, How to Use Them ~ Malcolm McDonald Butterworth-Heinemann Ltd Malcolm McDonald
Publicity's Secret: How Technoculture Capitalizes on Democracy ~ Jodi Dean Cornell University Press Jodi Dean
Watch It! ~ Godfrey Harris Management Books 2000 Ltd Godfrey Harris
Contemporary Accounting Research: Synthesis and Critique ~ North Holland
Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When ~ Conrad Levinson - Mark S.A. Smith - Orvel Ray Wilson John Wiley & Sons Inc Conrad Levinson - Mark S....
Accelerated Project Management: How to Be First to Market ~ James P. Lewis - Louis Wong McGraw-Hill Publishing Co. James P. Lewis - Louis Wong
The Fundamentals of Advertising (Marketing Series: Student) ~ John Wilmshurst Butterworth-Heinemann Ltd John Wilmshurst
Grab Their Attention!: Advertising and Promotion on a Shoestring Budget ~ Gavin Walker Oak Tree Press Gavin Walker
Branding in Asia: The Creation, Development and Management of Asian Brands ~ Paul Temporal John Wiley & Sons (Asia) Pte Ltd Paul Temporal
Companion Encyclopedia of Marketing (Routledge Companion Encyclopaedias) ~ Michael J. Baker Routledge Michael J. Baker
Deep Branding on the Internet ~ Edward H. Levine - Marc Braunstein Prima Tech Edward H. Levine - Marc Braunstein
Direct Response Advertising Made Easy ~ Barnes Entrepreneur Press Barnes
Strategic Marketing: Planning and Control (CIM Student) ~ Graeme Drummond - John Ensor - Ruth Ashford Butterworth-Heinemann Graeme Drummond - John Ensor - Rut...
Customer Chemistry: How to Keep the Customers You Want and Say Goodbye to t ~ Mary Naylor - Susan Greco McGraw-Hill Contemporary Mary Naylor - Susan Greco
The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Make ~ Dan Kennedy Adams Media Corporation Dan Kennedy
Pictorial Metaphor in Advertising ~ Charles Forceville Routledge Charles Forceville
Brand Manners: How to Create the Self-Confident Organisation to Live the Brand ~ Hamish Pringle - William Gordon John Wiley and Sons Ltd Hamish Pringle - William Gordon
The Gunn Report and Showreel of the Year ~ Donald Gunn - Emma Wilkie FlaxmanWilkie Donald Gunn - Emma Wilkie
The Elements of Copywriting: The Essential Guide to Creating Copy That Gets ~ Gary Blake - Robert W. Bly Simon & Schuster Ltd Gary Blake - Robert W. Bly
The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Bar ~ Stephanie Capparell Free Press Stephanie Capparell
The Real Thing: Performance, Hysteria, and Advertising ~ Mady Schutzman Wesleyan University Press Mady Schutzman
Advertising Account Planning: A Practical Guide ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Forty Years of Selling Volvo ~ R.M. Clarke Brooklands Books Ltd R.M. Clarke
Essentials of Contemporary Advertising ~ William F. Arens - David Schaefer McGraw Hill Higher Education William F. Arens - David Schaefer
Advertising and Promotion: An Integrated Marketing Communications Perspective ~ George E. Belch McGraw-Hill Education George E. Belch
Easy to Swallow, Hard to Stomach: Results of a Survey of Food Advertising o ~ Sue Dibb - Andrea Castell Sustain Sue Dibb - Andrea Castell
Advertising Management ~ Alok Bajpaye Authors Press,India Alok Bajpaye
Advertising in Everyday Life (The Hampton Press Communication Series (Popul ~ Neil M. Alperstein Hampton Press Neil M. Alperstein
Competitor Targeting: Winning the Battle for Market and Customer Share ~ Ian Gordon John Wiley and Sons Ian Gordon
Marketing Michelin: Advertising and Cultural Identity in Twentieth-century ~ Stephen L. Harp Johns Hopkins University Press Stephen L. Harp
International Marketing: Consuming Globally, Thinking Locally ~ Andrew McAuley John Wiley and Sons Ltd Andrew McAuley
Consumer-oriented Business Design: The Case of Airport Management (Contribu ~ Sonja Sulzmaier Physica-Verlag GmbH & Co Sonja Sulzmaier
Service Innovation: Organizational Responses to Technological Opportunities ~ Imperial College Press
Building High-tech Product Companies ~ James Bowen South Western Educational Publishing James Bowen
Conjoint Measurement: Methods and Applications ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Branding Across Borders: A Guide to Global Brand Marketing ~ James R. Gregory - Jack G. Wiechmann McGraw-Hill Contemporary James R. Gregory - Jack G. Wiechmann
Creating Customer Value Through Strategic Marketing Planning: A Management ~ Kluwer Academic Publishers
Accelerated Project Management: How to Be First to Market ~ James P. Lewis - Louis Wong McGraw-Hill Publishing Co. James P. Lewis - Louis Wong
Ten Steps to Sales Success: The Proven System That Can Shorten the Selling ~ Tim Breithaupt Amacom Tim Breithaupt
Mind Capture: How to Stand Out in the Age of Advertising Overload ~ Tony Rubleski Morgan James Publishing llc Tony Rubleski
Communication Arts Advertising Annual: No. 39 ~ RotoVision
Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd ~ David McNally - Karl Speak Berrett-Koehler David McNally - Karl Speak
Standing Room Only: Strategies for Marketing and Performing Arts ~ Philip Kotler - Joanne Scheff Harvard Business School Press Philip Kotler - Joanne Scheff
Technology and Customer Service: Profitable Relationship Building (NetEffec ~ Paul R. Timm - Christopher G. Jones Prentice Hall Paul R. Timm - Christopher G. Jones
Global Marketing and Advertising: Understanding Cultural Paradoxes ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
The Fall of Advertising and the Rise of PR ~ Laura Ries - Al Ries HarperCollins Laura Ries - Al Ries
Encyclopaedia of Major Marketing Campaigns ~ Gale Group Gale Gale Group
Writing Companion for the Digial Artist (Against the Clock Companion Series) ~ ELLENN Against The Clock Prentice Hall ELLENN Against The Clock
2000 Early Advertising Cuts (Pictorial Archives) ~ Clarence P. Hornung Dover Publications Inc. Clarence P. Hornung
The Future of Marketing: Practical Strategies for Marketers In The Post-Int ~ Cor Molenaar Financial Times/ Prentice Hall Cor Molenaar
How to Win Campaigns: 100 Steps to Success ~ Chris Rose Earthscan Publications Ltd Chris Rose
Winning Telco Customers Using Marketing Databases (Telecommunications Library) ~ Robert M. Mattison Artech House Robert M. Mattison
The Dynamics of Advertising ~ Barry Richards - Iain MacRury - Jackie Botterill Routledge Barry Richards - Iain MacRury - Jackie Bo...
Using Market Knowledge (1-Off) ~ Rohit Deshpande Sage Publications, Inc Rohit Deshpande
The Art of Cause Marketing: How to Use Advertising to Change Personal Behav ~ Richard Earle McGraw-Hill Contemporary Richard Earle
Business-to-Business Marketing: A Strategic Approach ~ Michael H. Morris - Leyland Pitt - Earl Dwight, Jr. Honeycutt Sage Publications, Inc Michael H. Morr...
Advertising and Consumer Citizenship: Gender, Images and Rights (Transforma ~ Anne M. Cronin Routledge Anne M. Cronin
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale ~ Rick Page McGraw-Hill Education Rick Page
Sex Appeal: The Art of Allure in Graphic and Advertising Design ~ Allworth Press,U.S.
Blood on My Briefcase ~ Chris Miller Xlibris Corporation Chris Miller
Optimal Database Marketing: Strategy, Development, and Data Mining: Strateg ~ Ronald G. Drozdenko - Perry D. Drake Sage Publications, Inc Ronald G. Drozdenko - Perry D. Drake
Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research ~ Raymond Pettit Lawrence Erlbaum Associates Inc,US Raymond Pettit
Marketing and Design Management (Advanced Marketing Series) ~ Margaret Bruce - Rachel Cooper Thomson Learning Margaret Bruce - Rachel Cooper
100 Years of Harley-Davidson Advertising ~ Jack Supple Little, Brown & Company Jack Supple
The One-Day Marketing Plan: Organizing and Completing a Plan That Works ~ Roman G. Hiebing - Scott W. Cooper McGraw-Hill Publishing Co. Roman G. Hiebing - Scott W. Cooper
Effective Advertising Skills ~ C. Bedell Shubhi Publications,India C. Bedell
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
How to Turn Your HR Strategy into Reality (Hawksmere Report) ~ Tony Grundy Thorogood Tony Grundy
Marketing and Promoting your Seminars for Maximum Profit ~ Fred Gleeck Fast Forward Pr Fred Gleeck
Consumer Behavior in Asia: Issues and Marketing Practice ~ Tsang-sing Chan Haworth Press Inc.,U.S. Tsang-sing Chan
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) ~ Jon Steel John Wiley & Sons Inc Jon Steel
Ethics in Marketing: An International Perspective (Advanced Marketing Series) ~ Bodo Schlegelmilch Thomson Learning Bodo Schlegelmilch
Advertising and Popular Culture (Feminist Perspective on Communication) ~ Jib Fowles Sage Publications, Inc Jib Fowles
Marketing Research That Pays Off: Case Histories of Marketing Research Lead ~ Larry Percy Haworth Press Inc.,U.S. Larry Percy
Get Smart in Advertising ~ Nigel Foster Pustak Mahal,India Nigel Foster
Marketing ~ David Mercer Blackwell Publishers David Mercer
Marketing Your Services: For People Who Hate to Sell ~ Rick Crandall McGraw-Hill Publishing Co. Rick Crandall
Man Appeal: Advertising, Modernism and Menswear ~ Paul Jobling Berg Publishers Ltd Paul Jobling
How Much Is Enough?: Getting the Most from Your Advertising Dollar ~ John Philip Jones Jossey Bass Wiley John Philip Jones
Managing Channels of Distribution: The Marketing Executive's Complete Guide ~ Kenneth Rolnicki Amacom Kenneth Rolnicki
Brand Storm: A Tale of Passion, Betrayal and Revenge: A Matter of Love and ~ Will Murray Financial Times/ Prentice Hall Will Murray
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff
Adman in Peace and War ~ James Brough Cameron The Pentland Press James Brough Cameron
Effective Radio Advertising: A Guide to Winning Customers with Targeted Cam ~ Marc G. Weinberger - Leland Campbell - Beth Brody Simon and Schuster Marc G. Weinberger - Leland Cam...
Key Debates in the Translation of Advertising Material ("Translator") ~ St Jerome Publishing
Loyalty.com: Customer Relationship Management in the New Era of Internet Ma ~ Frederick Newell McGraw-Hill Education Frederick Newell
Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You W ~ Conrad Levinson - Mark Smith - Ray Orvel Wilson John Wiley & Sons Inc Conrad Levinson - Mark Smith -...
Sold In Sixty SecondsT ~ Craig A. Israel - Ann McWilliams - Miles R. AuthorHouse Craig A. Israel - Ann McWilliams - Miles R.
Advertising and Consumer Citizenship: Gender, Images and Rights (Transforma ~ Anne M. Cronin Routledge Anne M. Cronin
Place to Space: Migrating to EBusiness Models ~ Peter Weill - Michael R. Vitale Harvard Business School Press Peter Weill - Michael R. Vitale
Madscam ~ George C Parker Entrepreneur Press George C Parker
The Advertising of Massey-Harris, Ferguson and Massey Ferguson ~ John Farnworth Farming Press Limited John Farnworth
No-copy Advertising ~ Lazar Dzamic RotoVision Lazar Dzamic
Fresh Ideas in Promotion (Fresh Ideas) ~ Betsy Newberry North Light Books,U.S. Betsy Newberry
Say It Right the First Time ~ Loretta Malandro McGraw-Hill Education Loretta Malandro
Market Response Models: Econometric and Time Series Analysis (International ~ Dominique M. Hanssens - Leonard J. Parsons - Randall L. Schultz Kluwer Academic Publishers Dominique...
Advertising and Promotion Management ~ J. Rossiter - Larry Percy McGraw-Hill Education J. Rossiter - Larry Percy
Gendersell: Selling to the Opposite Sex ~ Judith C. Tingley - Lee E. Robert Touchstone Judith C. Tingley - Lee E. Robert
Visual Persuasion: The Role of Images in Advertising ~ Paul Messaris Sage Publications, Inc Paul Messaris
Capturing Customers.com: Radical Strategies for Selling and Marketing in a ~ George Columbo Career Press George Columbo
Social Communication in Advertising: Persons, Products and Images of Well Being ~ William Leiss Routledge William Leiss
Writing Companion for the Digial Artist (Against the Clock Companion Series) ~ ELLENN Against The Clock Prentice Hall ELLENN Against The Clock
Learn Aid Basic Marketing ~ Perreault McGraw-Hill Education Perreault
Small Business Marketing for Dummies (For Dummies) ~ Barbara Findlay Schenck Hungry Minds Inc,U.S. Barbara Findlay Schenck
Next-Step Selling: A New Sales Approach to Create and Deliver Value for You ~ John Barker Longman John Barker
Marketing Warfare ~ Jack Trout - Al Ries McGraw-Hill Education Jack Trout - Al Ries
Beyond Logos (Graphic Design) ~ Claire Dowdy RotoVision Claire Dowdy
Design and Art Direction ~ Booth-Clibborn Editions
The Real Thing: Performance, Hysteria, and Advertising ~ Mady Schutzman Wesleyan University Press Mady Schutzman
Getting Partnering Right: How Market Leaders Are Creating Long-term Competi ~ Neil Rackham - Lawrence Friedman - Richard Ruff McGraw-Hill Publishing Co. Neil Rackham - Lawrence F...
Advertising Management and the Business Publishing Industry (The "New York ~ Albert N. Greco New York University Press Albert N. Greco
Fashion & Print Directory V47 (Fashion & Print Directory: The Image Makers ~ Gregory James Peter Glenn Publications Gregory James
Contemporary Advertising ~ William F. Arens McGraw Hill Higher Education William F. Arens
Getting the Bugs Out: The Rise, Fall and Comeback of Volkswagen in America ~ David Kiley John Wiley & Sons Inc David Kiley
Consumer Behaviour Marketing Decisions: Advances and Applications in Marketing ~ East Financial Times/ Prentice Hall East
Million Dollar Selling Techniques (Wiley MDRT) ~ The Million Dollar Round Table Center for Productivity John Wiley & Sons The Million Dollar Round Ta...
Advertising: A Cultural Economy (Culture, Representation and Identity series) ~ Liz McFall Sage Publications Ltd Liz McFall
The Wasted Half: How to Maximize Your Advertising Dollar ~ John F. Davis iUniverse.com John F. Davis
Tested Advertising Methods (Prentice Hall Business Classics) ~ Caples - Hahn Prentice Hall Caples - Hahn
Scottish Adverising Works 3 ~ NTC Publications
Storyselling for Financial Advisors: How Top Producers Sell ~ Scott West - Mitch Anthony Kaplan Business Scott West - Mitch Anthony
Instant Leads: Create a Steady Stream of Customers and Keep Your Business G ~ Bradley J. Sugars McGraw Hill Higher Education Bradley J. Sugars
Cybermarketing: How to Use the Internet to Market Your Goods and Services ( ~ Pauline Bickerton - Matthew Bickerton - Upkar Pardesi Butterworth-Heinemann Pauline Bickerton - Matt...
Creating Customer Value Through Strategic Marketing Planning: A Management ~ Kluwer Academic Publishers
The Art of Fund Raising ~ Irving R. Warner iUniverse.com Irving R. Warner
Doing Business with Russia (Doing Business with... S.) (Global Market Briefings) ~ Kogan Page Ltd
Using and Choosing an Advertising Agency: An Insider's View ~ John Ward NTC Publications John Ward
The Artificial Intelligence Handbook: Business Applications ~ Joel G. Siegel - Jae K. Shim South Western Educational Publishing Joel G. Siegel - Jae K. Shim
The Discourse of Advertising (Interface) ~ Guy Cook Routledge Guy Cook
Contemporary Advertising ~ William F. Arens McGraw Hill Higher Education William F. Arens
Advertising and Markets: A Collection of Seminal Papers ~ M.J. Waterson - John C. Luik NTC Publications M.J. Waterson - John C. Luik
Using Market Knowledge (1-Off) ~ Rohit Deshpande Sage Publications, Inc Rohit Deshpande
Contemporary Advertising: With PowerWeb and CD-ROM ~ William F. Arens McGraw-Hill Education William F. Arens
Standard Directory of Advertisers: Geographical Edition (Advertising Red Bo ~ National Register Publishing National Register Publishing Co ,U.S. National Register Publishing
The Single Market for European Advertisers ~ Keith Boyfield Kogan Page Ltd Keith Boyfield
Advertising & Popular Culture ~ Danna Bowling Green University Popular Press,US Danna
Mao in the Boardroom: Guerilla Warfare in the Trenches of Corporate America ~ Gabriel Stricker Griffin Gabriel Stricker
The Customer Differential: The Complete Guide to Implementing Customer Rela ~ Melinda Nykamp Amacom Melinda Nykamp
Marketing Financial Services (CIM Student) ~ Mike Wright - TREVOR WATKINS Butterworth-Heinemann Mike Wright - TREVOR WATKINS
Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Hel ~ Nat G. Bodian McGraw-Hill Education Nat G. Bodian
Fashion Icon: The Power and Influence of Graphic Design ~ Mike Toth Rockport Publishers Inc Mike Toth
Career Opportunities in Advertising and Public Relations (Career Opportunit ~ Shelly Field Facts on File Inc Shelly Field

1601 - 1800

Sex in Advertising: Perspectives on the Erotic Appeal (Communication) ~ Tom Reichert - Jacqueline Lambiase Lawrence Erlbaum Associates Inc,US Tom Reichert - Jacqueline Lamb...
Experiential Marketing ~ Bernd H. Schmitt Free Press Bernd H. Schmitt
Analyzing Markets, Products, and Marketing Plans (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
Videostyle in Presidential Campaigns: Style and Content of Televised Politi ~ Lynda Lee Kaid - Anne Johnston Greenwood Press Lynda Lee Kaid - Anne Johnston
Services Marketing and Management ~ Audrey Gilmore Sage Publications Ltd Audrey Gilmore
Differentiate or Die: Survival in Our Era of Killer Competition ~ Jack Trout - Steve Rivkin John Wiley & Sons Inc Jack Trout - Steve Rivkin
Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want Y ~ Ben Mack - Dave Lakhani John Wiley & Sons Inc Ben Mack - Dave Lakhani
Make Money Fast! Drive Women Wild!: And Other Offers Too Good to Refuse fro ~ Pete Alexander Ebury Press Pete Alexander
How to Advertise a Small Business: A Practical Way to Start Your Own Business ~ Jerre G. Lewis - Leslie D. Renn Lewis & Renn Associates Inc Jerre G. Lewis - Leslie D. Renn
Seven Lost Secrets Of Success, The ~ Joe Dr Vitale Morgan James Publishing Joe Dr Vitale
Fund Selling ~ Futrell McGraw-Hill Education Futrell
Bodily Regimes: Italian Advertising Under Fascism ~ Karen Pinkus University of Minnesota Press Karen Pinkus
Principles of Marketing (Principles of Management) ~ Geoffrey Randall Thomson Learning Geoffrey Randall
How to Plan Exhibitions (Advertising Guides) ~ Iain Maitland Thomson Learning Iain Maitland
Google Advertising A-Z: Essential AdWords & Image Ads Tips for Getting the ~ Editors of BottleTree Books LLC BottleTreeBooks LLC Editors of BottleTree Books LLC
High-impact Sales Force Automation: A Strategic Perspective ~ Glen S. Petersen St Lucie Press Glen S. Petersen
Adcult USA: The Triumph of Advertising in American Culture ~ James B. Twitchell Columbia University Press James B. Twitchell
Madison and Vine: Why the Entertainment and Advertising Industries Must Con ~ Scott Donaton McGraw-Hill Education Scott Donaton
Advertising Myths: The Strange Half-Lives of Images and Commodities (Intern ~ Anne M. Cronin Routledge Anne M. Cronin
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End ( ~ Stephen Brown Routledge Stephen Brown
Relationship Marketing: New Strategies, Technologies and Techniques to Win ~ Ian Gordon John Wiley and Sons Ian Gordon
The Language of Advertising (Major Themes in English Studies) ~ Routledge
The Business Side of Creativity: The Complete Guide for Running a Graphic D ~ Cameron S. Foote W W Norton & Co Ltd Cameron S. Foote
In Defense of Advertising ~ Jerry Kirkpatrick TLJ Books Jerry Kirkpatrick
All-American Ads of the 70s (All American Ads) ~ Steven Heller Taschen Steven Heller
Marketing Channels: United States Edition (Handbooks in Transport) ~ Anne Coughlan - Erin Anderson - Louis W. Stern - Adel El-Ansary Prentice Hall Anne Coughlan - Erin A...
Brand Royalty: How the World's Top 100 Brands Thrive and Survive ~ Matt Haig Kogan Page Ltd Matt Haig
Superstar Sales Secrets ~ Barry J. Farber Career Press Barry J. Farber
Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University ~ Dawn Iacobucci - Philip Kotler John Wiley & Sons Inc Dawn Iacobucci - Philip Kotler
Ten Steps to Sales Success: The Proven System That Can Shorten the Selling ~ Tim Breithaupt Amacom Tim Breithaupt
One Show: No. 23 (One Show: Advertising's Best Print, Design, Radio, TV) ~ One Club for Art & Copy Inc.,U.S.
Stop, Ask, and Listen: How to Welcome Your Customers and Increase Your Sales ~ K. Robertson John Wiley and Sons K. Robertson
The Marketing Casebook: Cases and Concepts ~ Sally Dibb - Lyndon Simkin Thomson Learning Sally Dibb - Lyndon Simkin
The Language of Advertising and Merchandising in English (The Language Of.. ~ Regents Prentice Hall Prentice Hall Regents/ESL Regents Prentice Hall
High Visibility: Making and Marketing of Celebrities ~ Irving Rein McGraw-Hill Contemporary Irving Rein
Internet Marketing: Readings and Online Resources (McGraw-Hill/Irwin Series ~ Paul S. Richardson McGraw-Hill Publishing Co. Paul S. Richardson
The Brand Gym: A Practical Workout for Boosting Brand and Business ~ David Taylor John Wiley and Sons Ltd David Taylor
Brand New Brand Thinking: Brought to Light by 11 Experts Who Do ~ Merry Baskin - Mark Earls Kogan Page Ltd Merry Baskin - Mark Earls
Advertising and Hong Kong Society ~ Chinese University Press
Promotion and Integrated Marketing Communications (Cram101 Textbook Outlines) ~ Semenik Academic Internet Publishers Incorporated Semenik
Marketing and Sales in the Chemical Industry ~ Rolf Jakobi Wiley-VCH Rolf Jakobi
Advertising Language: A Pragmatic Approach to Advertisements in Britain and ~ Keiko Tanaka Routledge Keiko Tanaka
Successful Telemarketing: The Complete Handbook on Managing a Profitable Te ~ Kathy Sisk McGraw-Hill Education Kathy Sisk
Advertising and Promotion: An Integrated Marketing-Communications Approach ~ George E. Belch - Michael A. Belch McGraw-Hill Publishing Co. George E. Belch - Michael A. Belch
Secrets of Customer Relationship Management: A Guide to Getting Much Closer ~ James G. Barnes McGraw-Hill Education James G. Barnes
Underdog Advertising: Proven Principles to Compete and Win Against the Gian ~ Paul W. Flowers Brown Books Paul W. Flowers
Advertising and Free Speech: The Merits of Full Constitutional Protection ~ Daniel E. Troy The AEI Press Daniel E. Troy
Marketing to Generation X ~ Karen Ritchie Free Press Karen Ritchie
Topbrands Business: El Libro Delas Grandes Marcas En Espana ~ Superbrands Ltd
Running a Successful Library Card Campaign: A How-to-do-it Manual (How-To-D ~ Patrick Jones Neal-Schuman Publishers Inc.,U.S. Patrick Jones
Value Creation and Branding in Television's Digital Age ~ Timothy M. Todreas Greenwood Press Timothy M. Todreas
Internet Advertising: Theory and Research (Advertising and Consumer Psychol ~ Lawrence Erlbaum Associates
Media Planning Workbook ~ Jack Z. Sissors - William B. Goodrich McGraw-Hill Contemporary Jack Z. Sissors - William B. Goodrich...
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
Strategic Copywriting: How to Create Effective Advertising ~ Edd Applegate Rowman & Littlefield Publishers Edd Applegate
New Sales Speak ~ Terri L. Sjodin John Wiley & Sons Inc Terri L. Sjodin
Power Promoting: How to Market Your Business to the Top! ~ Jeffrey Sussmann John Wiley & Sons Inc Jeffrey Sussmann
Major Account Sales Strategy ~ Neil Rackham McGraw-Hill Education Neil Rackham
Doing Business in Newly Privatized Markets: Global Opportunities and Challenges ~ Russell R. Miller Greenwood Press Russell R. Miller
The Media Handbook: A Complete Guide to Advertising Media Selection, Planni ~ Helen E. Katz Lawrence Erlbaum Associates Inc,US Helen E. Katz
KM7 Design Agent ~ Klaus Mai - Louis Flanigan Die Gestalten Verlag Klaus Mai - Louis Flanigan
Plug Your Business! Marketing on MySpace, YouTube, Blogs and Podcasts and O ~ Steve Weber Weber Books Steve Weber
Marketing Plans That Work ~ Malcolm McDonald - Warren Keegan Butterworth-Heinemann Malcolm McDonald - Warren Keegan
Strategic Database Marketing: The Masterplan for Starting and Managing a Pr ~ Arthur M. Hughes McGraw-Hill Publishing Co. Arthur M. Hughes
Cases in Advertising and Marketing Management: Real Situations for Tomorrow ~ Edd Applegate - Art Johnsen Rowman & Littlefield Publishers Edd Applegate - Art Johnsen
Strategy and Tactics of Pricing, The: A Guide to Profitable Decision Making ~ Thomas Nagle - Reed Holden Prentice Hall Thomas Nagle - Reed Holden
Flyermania ~ Die Gestalten Verlag
The Design of Advertising ~ Roy Paul Nelson William C. Brown Roy Paul Nelson
Area Advertising Works 5 ~ World Advertising Research Center
Campaign Strategies and Message Design: A Practitioner's Guide from Start t ~ Mary Anne Moffitt Greenwood Press Mary Anne Moffitt
Globalization, Economic Growth and Innovation Dynamics ~ Paul J.J. Welfens - John T. Addison - David B. Audretsch - Thomas Gries - Hariolf Grupp Springer-Ver...
Epica: Europe's Best Advertising: No.12 ~ RotoVision
Fundamentals of Advertising ~ John Wilmshurst - Adrian Mackay Butterworth-Heinemann John Wilmshurst - Adrian Mackay
Logos Redesigned ~ David Carter HarperCollins David Carter
Selling It: The Incredible Shrinking Package And Other Marvels of Modern Ma ~ Leslie Ware Diane Pub Co Leslie Ware
Sales Proposals Kit for Dummies (For Dummies) ~ Robert F. Kantin Hungry Minds Inc,U.S. Robert F. Kantin
Selling Modernity: Advertising in Twentieth-Century Germany ~ Duke University Press
Fashion Icon: The Power and Influence of Graphic Design ~ Mike Toth Rockport Publishers Inc Mike Toth
Emotions, Advertising and Consumer Choice ~ Flemming Hansen Copenhagen Business School Press Flemming Hansen
Strategies of Successful Advertisers: Top Executives on Fostering Client Re ~ Aspatore Books Staff Aspatore Books,US Aspatore Books Staff
Adv Campaign Strategy ~ PARENTE South Western College Publishing PARENTE
Profitbrand: How to Increase the Profitability, Accountability and Sustaina ~ Nick Wreden Kogan Page Ltd Nick Wreden
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells ~ Robert W. Bly Owl Books,U.S. Robert W. Bly
The Marketer's Guide to Public Relations: How Today's Top Companies Are Usi ~ Thomas L. Harris John Wiley & Sons Inc Thomas L. Harris
As Seen on TV: 50 Amazing Products and the Commercials That Made Them Famous ~ Lou Harry - Sam Stall Quirk Books,US Lou Harry - Sam Stall
Space Marketing: A European Perspective (Space Technology Library) ~ Walter A.R. Peeters Kluwer Academic Publishers Walter A.R. Peeters
Secrets of Closing Sales (Business Classics (Paperback Prentice Hall)) ~ Roth - Alexander Prentice Hall Roth - Alexander
Let Your Fingers Do the Talking ~ Godfrey Harris Management Books 2000 Ltd Godfrey Harris
The Discourse of Classified Advertising: Exploring the Nature of Linguistic ~ Paul Bruthiaux Oxford University Press Inc, USA Paul Bruthiaux
Which Ad Pulled Best? ~ Philip Ward Burton - S. Purvis McGraw-Hill Contemporary Philip Ward Burton - S. Purvis
Contemporary Advertising ~ William F. Arens - Michael F. Weigold - Christian Arens McGraw Hill Higher Education William F. Aren...
Career Opportunities in Advertising and Public Relations (Career Opportunit ~ Shelly Field Facts on File Inc Shelly Field
Superstar Sales Manager's Secrets ~ Barry J. Farber Career Press Barry J. Farber
Top Marketing and Media Companies in the UK (Corporate Research Foundation) ~ Corporate Research Foundation HarperCollins Business Corporate Research Foundation
One Show: No. 22 (One Show) ~ RotoVision
The Advertising Law Guide ~ Lee Wilson Allworth Press,U.S. Lee Wilson
Advertising ~ Samson - Price South Western College Publishing Samson - Price
Management and Marketing of Services (Contemporary Business) ~ Peter Mudie - Angela Cottam Butterworth-Heinemann Peter Mudie - Angela Cottam
Selling the Dream: Why Advertising Is Good Business ~ John Hood Greenwood Press John Hood
Adverselling: How to Build Stronger Relationships and Close More Sales by A ~ James Hassett Brattle Systems James Hassett
Semiotics, Marketing and Communication: Beneath the Signs, the Strategies ( ~ Jean-Marie Floch - Robin Orr Bodkin Palgrave Macmillan Jean-Marie Floch - Robin Orr Bodkin
Agenturvergutung: Die Praxis Der Werbungtreibenden ~ Jonathan Lace Advertising Research Consortium Jonathan Lace
Using Qualitative Research in Advertising: Strategies, Techniques, and Appl ~ Margaret Ann Morrison - Eric Haley - Kim Bartel Sheehan - Ronald E. Taylor Sage Publications, Inc Ma...
The Art of Client Service: 54 Things Every Advertising and Marketing Profes ~ Robert Solomon Kaplan Business Robert Solomon
Design for Sports: The Cult of Performance ~ Thames & Hudson Ltd
Off the Wall Marketing Ideas: Wild, Wacky, Witty and Best of All, Highly Ef ~ Nancy Michaels - Debbi Karpowicz Adams Media Corporation Nancy Michaels - Debbi Karpowicz
Silk Road ~ Tim. Ambler - Chris. Styles Financial Times/ Prentice Hall Tim. Ambler - Chris. Styles
Advertising (Business 2000) ~ Maria Townsley South Western College Publishing Maria Townsley
Conquering Consumerspace: Marketing Strategies for a Branded World ~ Michael R. Solomon Amacom Michael R. Solomon
Marketing Strategies for Growth in Uncertain Times ~ Allan J. MacGrath McGraw-Hill Contemporary Allan J. MacGrath
Neon World ~ D.J. Sprengnagel HarperCollins Design International D.J. Sprengnagel
Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Rou ~ Adam Arvidsson Routledge Adam Arvidsson
Great American Blow-up: Puffery in Advertising and Selling ~ Ivan L. Preston The University of Wisconsin Press Ivan L. Preston
Successful Marketing Strategies for High-Tech Firms, Third Edition (Artech ~ Eric Viardot Artech House Eric Viardot
Still Going Strong: A History Of Scotch Whisky Advertising ~ John Hughes NPI Media Group John Hughes
Controversies in Contemporary Advertising ~ Kim Bartel Sheehan Sage Publications, Inc Kim Bartel Sheehan
Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books) ~ Jean-Marie Dru John Wiley & Sons Inc Jean-Marie Dru
Dr. Knowledge Book of Brands (Knowledge in a Nutshell) ~ Charles Reichblum Black Dog & Leventhal Publishers Inc Charles Reichblum
Advertising Dictionary ~ Wolfgang J. Koschnick Walter de Gruyter & Co Wolfgang J. Koschnick
Advertising (Frameworks Series) ~ Frank Jefkins - Daniel Yadin Financial Times/ Prentice Hall Frank Jefkins - Daniel Yadin
Nike Culture: The Sign of the Swoosh (Cultural Icons series) ~ Robert Goldman - Stephen Papson Sage Publications Ltd Robert Goldman - Stephen Papson
Priceless: Turning Ordinary Products into Extraordinary Experiences ~ Diana LaSalle - Terry A. Britton Harvard Business School Press Diana LaSalle - Terry A. Britton
Brand Asset Management: Driving Profitable Growth Through Your Brands (Joss ~ Scott M. Davis Jossey Bass Wiley Scott M. Davis
Brain Tattoos: Creating Unique Brands That Stick in Your Customers Minds ~ K. Post Amacom K. Post
Diary of an Adman ~ Chris Epting Xlibris Corporation Chris Epting
Provocateur: Images of Women and Minorities in Advertising ~ Anthony J. Cortese Rowman & Littlefield Publishers Anthony J. Cortese
The IEBM Encyclopedia of Marketing (International Encyclopedia of Business ~ Thomson Learning
Advertising Statistics Yearbook 2004 ~ Association Adveritsing NTC Publications Association Adveritsing
The Next Step in Database Marketing: Consumer Guided Marketing(R): Privacy ~ Dick Shaver John Wiley & Sons Dick Shaver
Principles of Advertising and IMC: With AdSim CD-ROM ~ Tom Duncan McGraw-Hill Publishing Co. Tom Duncan
A Genies Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius ~ Jack Trout John Wiley & Sons Jack Trout
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Co ~ Frederick Allen HarperBusiness,U.S. Frederick Allen
Fundamentals of Advertising ~ Edward J. Rowse - Louis J. Fish Kessinger Publishing Co Edward J. Rowse - Louis J. Fish
Promiscuous Customers: Invisible Brands - Delivering Value in Digital Markets ~ Michael Bayler - David Stoughton Capstone Publishing Ltd Michael Bayler - David Stoughton
Simplicity Marketing: Relieving Stress in the Digital Age ~ Steven Cristol - Peter Sealey Simon & Schuster Steven Cristol - Peter Sealey
Advertising as Communication (University Paperbacks) ~ Gillian Dyer Routledge Gillian Dyer
Using Qualitative Research in Advertising: Strategies, Techniques, and Appl ~ Margaret Ann Morrison - Eric Haley - Kim Bartel Sheehan - Ronald E. Taylor Sage Publications, Inc Ma...
Net Results.2: Best Practices for Web Marketing: Critical Case Studies for ~ Leland Harden - Bob Heyman - Rick Bruner New Riders Leland Harden - Bob Heyman - Rick Bruner
Advertising and Free Speech: The Merits of Full Constitutional Protection ~ Daniel E. Troy The AEI Press Daniel E. Troy
Readings in Advertising, Society, and Consumer Culture ~ M.E. Sharpe
Strategic Marketing: An Introduction ~ Tony Proctor Routledge Tony Proctor
Your Attention Please: How to Appeal to Today's Distracted, Disinterested, ~ Paul B. Brown - Alison Davis Adams Media Corporation Paul B. Brown - Alison Davis
The Infinite Asset: Managing Brands to Build New Value ~ Sam Hill - Chris Lederer Harvard Business School Press Sam Hill - Chris Lederer
Ethnography at Work ~ Brian Moeran Berg Publishers Ltd Brian Moeran
Advertising (High Interest Books) ~ Bess Milton Children's Press (CT) Bess Milton
Team Leader Training: 24 Complete Modules for Developing Team Leaders ~ Carl Harshman - John M. Schindler McGraw-Hill Publishing Co. Carl Harshman - John M. Schindler
Madison and Vine: Why the Entertainment and Advertising Industries Must Con ~ Scott Donaton McGraw-Hill Publishing Co. Scott Donaton
Building Brandwidth: Closing the Sale Online ~ Sergio Zyman - Scott Miller HarperCollins Sergio Zyman - Scott Miller
Web Advertising and Marketing ~ Thomas Kuegler Prima Tech Thomas Kuegler
Instruc Ed Adv Inter Brand INF ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn
TV: Sex, Lies & Promos: Cashing in on TV's Best Kept Secret ~ Deirdre Hanssen - Jodi F. Gottlieb Promo Zone Deirdre Hanssen - Jodi F. Gottlieb
The Color of Advertising: Spanish Posters from 1890 to 1940 ~ Jordi Carulla - Arnau Carulla Postermill,Spain Jordi Carulla - Arnau Carulla
Market Power and Business Strategy: In Search of the Unified Organization ~ D.J. Morris Greenwood Press D.J. Morris
Co-op Advertising Programs Sourcebook (Co-Op Advertising Programs Sourcebook) ~ National Register Publishing Editorial S National Register Publishing National Register Publishing E...
Sport in the City: The Role of Sport in Economic and Social Regeneration ~ Routledge
Advertising and Culture: Theoretical Perspectives ~ Greenwood Press
Big Brands Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Inc Jack Trout
Marketing ~ James L. Burrow Delmar James L. Burrow
Understanding the Consumer: Being and Buying in the New Century ~ Isabelle Szmigin Sage Publications Ltd Isabelle Szmigin
World Class Selling: How to Turn Advertising into Success ~ Art Morten Dearborn Trade,U.S. Art Morten
Turbulenzen in Der Telekommunikations- Und Medienindustrie: Neue Geschafts- ~ Thomas, Hess Springer-Verlag Berlin and Heidelberg GmbH & Co. K Thomas, Hess
Political Marketing Revolution: Transforming the Government of the UK ~ Jennifer Lees-Marshment Manchester University Press Jennifer Lees-Marshment
6 Steps to Free Publicity ~ Marcia Yudkin Career Press Marcia Yudkin
Processing Web Ads: The Effects of Animation and Arousing Content ~ Yongkuk Chung Cambria Press Yongkuk Chung
EBrands: Building an Internet Business at Breakneck Speed (Harvard Business ~ Phil Carpenter Harvard Business School Press Phil Carpenter
Marketing Madness: What Commercialism Is Doing to Our Culture ~ Michael F. Jacobson - Laurie Ann Mazur Westview Press Inc Michael F. Jacobson - Laurie Ann Mazur
Profiting Through Association Marketing ~ Gary C. Teagno Irwin Professional (USA) Gary C. Teagno
Advertising: 50 Real-life Projects Uncovered (Design Secrets) ~ Lisa Hickey Rockport Publishers Inc Lisa Hickey
Sales Closing for Dummies (For Dummies) ~ Tom Hopkins Hungry Minds Inc,U.S. Tom Hopkins
Responsible Food Advertising: Proposals for the Review of Advertising Codes ~ Sustain
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Id ~ Sage Publications, Inc
Press Here!: Managing the Media for Free Publicity ~ Annie Gurton Prentice Hall Annie Gurton
The Everything Guide to Writing Copy: From Ads and Press Release to On-Air ~ Steve Slaunwhite Adams Media Corporation Steve Slaunwhite
Scottish Adverising Works 3 ~ NTC Publications
The Sponsor: Notes on a Modern Potentate (Galaxy Books) ~ Erik Barnouw Oxford University Press Inc, USA Erik Barnouw
The Commercialization of American Culture: New Advertising, Control and Dem ~ Matthew P. McAllister Sage Publications, Inc Matthew P. McAllister
Critical Studies in Media Commercialism ~ Oxford University Press
Veblen in Plain English: A Complete Introduction to Thorstein Veblen's Economics ~ Ken McCormick Cambria Press Ken McCormick
Marketing with E-mail: A Spam-free Guide to Increasing Sales, Building Loya ~ Shannon Kinnard Maximum Press Shannon Kinnard
Marketing Planning and Strategy ~ Subhash C. Jain South-Western Publishing Subhash C. Jain
Sales Lead-Getting Model Letter Book ~ Luther A Brock Prentice Hall Luther A Brock
Strategic Copywriting: How to Create Effective Advertising ~ Edd Applegate Rowman & Littlefield Publishers Edd Applegate
How to Write a Good Advertisement ~ Victor O. Schwab Wilshire Book Company Victor O. Schwab
Marketing with E-mail: A Spam-free Guide to Increasing Sales, Building Loya ~ Shannon Kinnard Maximum Press Shannon Kinnard
The New Culture of Desire: 5 Radical New Strategies That Will Change Your B ~ Melinda Davis The Free Press Melinda Davis
The SAGE Handbook of Political Advertising ~ Sage Publications, Inc
The Best in Medical Advertising and Graphics ~ Richard Bayan Rockport Publishers Inc. Richard Bayan
Advertising Management ~ Alok Bajpaye Authors Press,India Alok Bajpaye
Major Account Sales Strategies: An Easy to Use Guide to Winning Large Sales ~ Alan L. Shiflett St Lucie Press Alan L. Shiflett
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) ~ Courtland L. Bovee - William Arens McGraw-Hill Publishing Co. Courtland L. Bovee - William Arens
Got Milk? ~ Jeff Manning Prima Games Jeff Manning
You Can Hype Anything: Creative Tactics and Advice for Anyone with a Produc ~ Raleigh Pinskey Citadel Press Raleigh Pinskey
Media Selling: Broadcast, Cable, Print, and Interactive ~ Charles Warner - Joseph Buchman Iowa State University Press Charles Warner - Joseph Buchman
Kellogg on Integrated Marketing ~ John Wiley & Sons Inc
Asinine Advertising: How Stupid and Unethical Advertising Costs You Money ~ Herschell Gordon Lewis Racom Communications Herschell Gordon Lewis
Sport Marketinmanag.the Exchan.Pro: Managing the Exchange Process ~ MILNE Jones & Bartlett Publishers Inc.,U.S. MILNE
Nike Culture: The Sign of the Swoosh (Cultural Icons series) ~ Robert Goldman - Stephen Papson Sage Publications Ltd Robert Goldman - Stephen Papson
The Future of Advertising: New Media, New Clients, New Consumers in the Pos ~ Joe Cappo McGraw-Hill Publishing Co. Joe Cappo
Advertising (Essentials) ~ James R. Ogden - Research & Education Assoc Research & Education Association,U.S. James R. Ogden - R...
The DIY Guide to Powerful Publicity ~ Moi Ali Directory of Social Change Moi Ali

1801 - 2000

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing ~ Kevin J. Clancy - Robert S. Shulman McGraw-Hill Publishing Co. Kevin J. Clancy - Robert S. Shulman
Challenging the Big Brands: How New Brands Win Market Share with Innovative ~ Judith Evans - Cheryl Dangel Cullen Rockport Publishers Inc Judith Evans - Cheryl Dangel Cullen
Successful Self-Promotion Strategies for Photographers: Expose Yourself Properly ~ Elyse Weissberg Amphoto Books Elyse Weissberg
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Ogilvy on Advertising ~ David Ogilvy Prion Books Ltd David Ogilvy
Smoke Signals: 100 Years of Tobacco Advertising ~ Judy Vaknin Middlesex University Press Judy Vaknin
Shoveling Smoke: Advertising and Globalization in Contemporary India ~ William Mazzarella Duke University Press William Mazzarella
Dictionary of Marketing Terms (Barron's Business Guides) ~ Betsy-Ann Toffler Barron's Educational Series Betsy-Ann Toffler
Sun Tzu Strategies for Selling: How to Use "The Art of War" to Build Lifelo ~ Gerald A. Michaelson - Steven W. Michaelson McGraw-Hill Publishing Co. Gerald A. Michaelson - Steven...
The Brand Marketing Book: Creating, Managing and Extending the Value of You ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Retail Management: A Strategic Approach ~ Barry Berman - Joel R. Evans Prentice Hall Barry Berman - Joel R. Evans
The Handbook of Strategic Public Relations and Integrated Communications ~ Clarke L. Caywood Irwin Professional (USA) Clarke L. Caywood
What's a Saatchi...and How Come We Have Two of Them? (Graphis) ~ Joanne Bishman - Thomas Jordan Publishers Group West Joanne Bishman - Thomas Jordan
How to Write Sales Letters That Sell ~ Drayton Bird Kogan Page Ltd Drayton Bird
Marketing on a Tight Budget: A 10-point Action Plan ~ Patrick Forsyth Kogan Page Ltd Patrick Forsyth
Advertising: Planning and Implementation ~ Sangeeta Sharma - Raghuvir Singh Prentice-Hall of India Pvt.Ltd Sangeeta Sharma - Raghuvir Singh
Media Planning Workbook ~ Jack Z. Sissors - William B. Goodrich McGraw-Hill Contemporary Jack Z. Sissors - William B. Goodrich...
The Name of the Beast: The Process and Perils of Naming Products, Companies ~ Neil Taylor Cyan Books Neil Taylor
Broadcast/Cable Copywriting ~ Peter B. Orlik Allyn & Bacon Peter B. Orlik
The Best Medical Advertising and Graphics: No. 3 ~ Rockport Publishers Inc.
Brand Equity and Advertising: Advertising's Role in Building Strong Brands ~ Lawrence Erlbaum Associates Inc,US
Selling for People Who Hate to Sell ~ Brigit Massie - John K. Waters Prima Lifestyles Brigit Massie - John K. Waters
Designer's Guide to Marketing ~ Betsy Newberry North Light Books Betsy Newberry
Advertising & Marketing: Developing the Marketplace (Influence and Persuasion) ~ Clive Gifford Heinemann Library Clive Gifford
Creativity and Space: Labour and the Restructuring of the German Advertisin ~ Joachim Thiel Ashgate Joachim Thiel
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Urban Entertainment Graphics (Design & Graphic Design) ~ Wayne Hunt HarperCollins Design International Wayne Hunt
Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans ~ Donald Parente South Western College Donald Parente
Making Direct Mail Work: Get Great Results from All Your Direct Mail (How t ~ Peter Arnold How To Books Ltd Peter Arnold
A Brand Apart ~ Joe Duffy One Club for Art & Copy Inc.,U.S. Joe Duffy
Standard Directory of Advertising Agencies (Advertising Red Books: Agencies) ~ National Register Publishing Co ,U.S.
The Low-Income Consumer: Adjusting the Balance of Exchange ~ Linda F. Alwitt - Thomas Donley Sage Publications, Inc Linda F. Alwitt - Thomas Donley
Successful Network Marketing: For the 21st Century (PSI Successful Business ~ Rod Nichols Bookworld Services Rod Nichols
From Patent to Profit: Secrets & Strategies for the Successful Inventor ~ Bob Dematteis Perigee Books Bob Dematteis
Internet Manual ~ Ntc McGraw-Hill Contemporary Ntc
Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industr ~ W.C. Bogner - H. Thomas Pergamon W.C. Bogner - H. Thomas
Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books) ~ Jean-Marie Dru John Wiley & Sons Inc Jean-Marie Dru
Veblen in Plain English: A Complete Introduction to Thorstein Veblen's Economics ~ Ken McCormick Cambria Press Ken McCormick
Copy Testing: Practice and Best Practice ~ T. Ambler - S. Goldstein World Advertising Research Center T. Ambler - S. Goldstein
Marketing Warfare ~ Jack Trout - Al Ries McGraw-Hill Education Jack Trout - Al Ries
Electronic Commerce in Small to Medium-Sized Enterprises ~ Nabeel A. Y. Al-Qirim IGI Publishing Nabeel A. Y. Al-Qirim
Como Dirigir La Promocion De Sus Ventas ~ Carlos Gardini - Don Schultz Ediciones Granica SA Carlos Gardini - Don Schultz
Celebrity Stew: Food Publicity Pioneer Shares 50 Years of Entertaining Insi ~ Leo Pearlstein Hollywood Circle Pr Leo Pearlstein
Locomotive Builders and Their Advertising: v. 2 ~ TEE Publishing Ltd
Marketing to Women: How to Understand, Reach and Increase Your Share of the ~ Martha Barletta Dearborn Trade,U.S. Martha Barletta
Creative Advertising: Ideas and Techniques from the World's Best Campaigns ~ Mario Pricken Thames & Hudson Ltd Mario Pricken
Sales Management: A Global Perspective ~ Earl Dwight Honeycutt - John B. Ford - Antonis Simintiras Routledge Earl Dwight Honeycutt - John B. ...
International Dimensions of Marketing (International Dimensions of Business ~ Vern Terpstra Wadsworth Vern Terpstra
Advertising: Principles and Practice: International Edition: Principles and ~ William D. Wells - John Burnett - Sandra Moriarty Prentice Hall William D. Wells - John Burnett - Sa...
Make Big Profits on EBay: The Ultimate Guide for Building a Business on EBay ~ Jacquelyn Lynn - Charlene Davis Entrepreneur Press Jacquelyn Lynn - Charlene Davis
Advertising to the American Woman: 1900-1999 ~ Daniel Delis Hill Ohio State University Press Daniel Delis Hill
The Little Blue Book of Advertising: Fifty-two Small Ideas That Can Make a ~ Steve Lance - Jeff Woll Portfolio Steve Lance - Jeff Woll
Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently ~ Mel Sokotch Aspetuck River Publishing Mel Sokotch
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) ~ William F. Arens McGraw-Hill Publishing Co. William F. Arens
Marketing Research ~ Carl McDaniel - Roger Gates John Wiley & Sons Inc Carl McDaniel - Roger Gates
Guerrilla Advertising: Unconventional Brand Communication ~ Gavin Lucas - Mike Dorrian Laurence King Publishing Gavin Lucas - Mike Dorrian
Global Advertising: Rhyme or Reason? ~ Nukhet Vardar Paul Chapman Publishing Nukhet Vardar
A New Brand World: Ten Principles for Achieving Brand Leadership in the Twe ~ Scott Bedbury - Stephen Fenichell Viking Books Scott Bedbury - Stephen Fenichell
Mixed Message: Ideas That Reach Beyond Media Boundaries ~ The One Club for Art & Copy Inc
The Koolatron Story: How We Turned an Idea into $19, 000, 000 in Sales in 6 ~ K.L.H. Reed Trafford Publishing K.L.H. Reed
Retail Marketing ~ Malcolm Sullivan Thomson Learning Malcolm Sullivan
International Network Marketing Directory ~ Marketing Solutions - Darleen J. Hoffman BookWorld Press,U.S. Marketing Solutions - Darleen J. Hoffm...
From Mind to Market ~ Roger D. Blackwell HarperCollins Roger D. Blackwell
The Power of Retail Branding ~ Arthur A. Winters Collins Design Arthur A. Winters
Designing Easy-to-use Websites ~ Vanessa Donnelly Addison Wesley Vanessa Donnelly
Creative Strategy in Advertising ~ Jerome Jewler Brooks Cole Jerome Jewler
The Milk Mustache Book ~ Jay Schulberg Ballantine Jay Schulberg
Sentimental Materialism: Gender, Commodity, Culture and Nineteenth-Century ~ Lori Merish Duke University Press Lori Merish
The Ten Deadly Marketing Sins: Signs and Solutions ~ Philip Kotler John Wiley & Sons Inc Philip Kotler
Fundamentals of Business Marketing Education: A Guide for University-level ~ Haworth Press Inc.,U.S.
Fundamentals of Advertising ~ Edward J. Rowse - Louis J. Fish Kessinger Publishing Edward J. Rowse - Louis J. Fish
Advertising Media Sourcebook ~ Arnold M. Barban McGraw-Hill Contemporary Arnold M. Barban
Fundamentals of Advertising ~ Edward J. Rowse - Louis J. Fish Kessinger Publishing Co Edward J. Rowse - Louis J. Fish
Advertising & Popular Culture ~ Danna Bowling Green University Popular Press,US Danna
Creating and Dominating New Markets ~ Peter Meyer Amacom Peter Meyer
Franchising: An International Perspective ~ Routledge
Problem Solved: A Primer in Design and Communications ~ Michael Johnson Phaidon Press Ltd Michael Johnson
Beyond 2000: Future of Direct Marketing ~ Jerry I. Reitman McGraw-Hill Contemporary Jerry I. Reitman
Strategic Database Marketing: The Masterplan for Starting and Managing a Pr ~ Arthur M. Hughes McGraw-Hill Publishing Co. Arthur M. Hughes
Religious Dimensions of Advertising in the Culture of Consumer Capitalism ( ~ Tricia Sheffield Palgrave Macmillan Tricia Sheffield
Compete and Win in the Telecom Industry: A Step by Step Guide for Successfu ~ Philip Max Kay McGraw-Hill Education Philip Max Kay
Celebrity Sell (Prion Postcard Book) ~ Prion Books Ltd
Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives ~ Camille Passler Schuster - Phil Harris Haworth Press Inc.,U.S. Camille Passler Schuster - Phil Harri...
Shoveling Smoke: Advertising and Globalization in Contemporary India ~ William Mazzarella Duke University Press William Mazzarella
How to Make It in Advertising (Virgin Careers Guides) ~ Mark Leigh - Mike Lepine Virgin Books Mark Leigh - Mike Lepine
More Leads: The Complete Handbook for Tips Groups, Leads Groups and Network ~ Peter Biadasz iUniverse.com Peter Biadasz
Advertising Management ~ Jafar Mahmud Shubhi Publications,India Jafar Mahmud
Media Design: The Practice of Communication Technologies ~ Jacqueline M. Layng - Terre Rosner Prentice Hall Jacqueline M. Layng - Terre Rosner
Take Note in Principles of Advertising ~ Barry Solomon Kendall/Hunt Publishing Co ,U.S. Barry Solomon
The Future of Advertising: New Media, New Clients, New Consumers in the Pos ~ Joe Cappo McGraw-Hill Education Joe Cappo
Professional Selling: Practical Secrets for Successful Sales (Fifty-Minute) ~ Rebecca L. Morgan Crisp Publications Inc Rebecca L. Morgan
Advertising Cultures ~ Berg Publishers Ltd
Advertising and New Media ~ Christina Spurgeon Routledge Christina Spurgeon
Guide to Retail Business ~ Purdy Gilmour Drummond Publishing Purdy
Strategic Marketing Planning (CIM Student) ~ Colin Gilligan - Richard M. S. Wilson Butterworth-Heinemann Colin Gilligan - Richard M. S. Wilson
E-Marketing Excellence (Chartered Institute of Marketing) ~ P.R. Smith Butterworth-Heinemann Ltd P.R. Smith
Hooplanetics ~ A.M. Bogusky; Evan H. Fry; Dave Schiff Powerhouse Cultural Entertainment Books A.M. Bogusky; Evan H....
Services Marketing and Management ~ Audrey Gilmore Sage Publications Ltd Audrey Gilmore
Power Base Selling: Secrets of an Ivy League Street Fighter ~ Jim Holden John Wiley & Sons Inc Jim Holden
Principles of Advertising: A Global Perspective ~ Monie Lee - Carla Johnson Haworth Press Inc.,U.S. Monie Lee - Carla Johnson
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future ~ Patrick Hanlon Tantor Media Patrick Hanlon
Advertising Management ~ Jafar Mahmud Shubhi Publications,India Jafar Mahmud
Direct Marketing in Practice (Marketing Series: Practitioner) ~ Matthew Housden - Brian Thomas Butterworth-Heinemann Matthew Housden - Brian Thomas
Market-Led Strategic Change: Transforming the Process of Going to Market (C ~ Nigel F Piercy Butterworth-Heinemann Nigel F Piercy
Marketing the E-Business (Routledge Introductions to E-business) ~ Lisa Harris - Charles Dennis Routledge Lisa Harris - Charles Dennis
The Compendium: Thoughts, Essays and Work of the Pentagram Partners in Lond ~ Pentagram Phaidon Press Ltd Pentagram
The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass ~ Erik Barnouw Transaction Publishers,U.S. Erik Barnouw
The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mis ~ Dick Canada Amacom Dick Canada
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Introduction to Advertising and Public Relations ~ Shipra Kundra Anmol Publications Pvt Ltd Shipra Kundra
Marketing Campaigns (The Marketing Toolkits Series) ~ Diane Canwell Thomson Learning Diane Canwell
Burma-Shave: The Rhymes, the Signs, the Times (Minnesota) ~ Bill Vossler - B. Vossler North Star Press of St. Cloud Bill Vossler - B. Vossler
Herschell Gordon Lewis on the Art of Writing Copy ~ Herschell Gordon Lewis Amacom Herschell Gordon Lewis
Advertising: Not-so-simple Basics for Web Designers and Their Clients (Web ~ T. Forbes Rockport Publishers Inc. T. Forbes
Streetwise Advertising, Direct Mail and Publicity (Adams Streetwise) ~ Sarah White - John A. Woods Adams Media Corporation Sarah White - John A. Woods
How to Write Fundraising Materials That Raise More Money: The Art, the Scie ~ Tom Ahern Emerson & Church Tom Ahern
An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of ~ Andrew Ingram - Mark Barber John Wiley and Sons Ltd Andrew Ingram - Mark Barber
Sales Secrets from Your Customers (State of the Art Selling) (State of the ~ Barry J. Farber Career Press Barry J. Farber
La Caida de La Publicidad y Elauge de Las Rrpp: The Fall of Advertising and ~ Al Ries - Laura Ries Ediciones Urano Al Ries - Laura Ries
How to Sell with a Laptop: Shoulder-to-shoulder Techniques for Powerful Lap ~ Andy Jenkins - Dick Elder - Dave Thomas McGraw-Hill Education Andy Jenkins - Dick Elder - Dave Thoma...
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers ~ Grant Lukenbill Haworth Press Inc.,U.S. Grant Lukenbill
Marketing Issues in Transitional Economics (William Davidson Institute Seri ~ Kluwer Academic Publishers
The Profitable Consumer Is Not Satisfied, But Locked in ~ Joachim Bueschken South Western Educational Publishing Joachim Bueschken
Win New Business: A Desktop Guide ~ Susan Croft Thorogood Susan Croft
The Image Factory: Consumer Culture, Photography and the Visual Content Ind ~ Paul Frosh Berg Publishers Ltd Paul Frosh
What Else You Got?: 40 Years of Mis-spent Youth in the Ad Game ~ Patrick Michael Bryan iUniverse.com Patrick Michael Bryan
Werbekonzeption Und Briefing: Ein Praktischer Leitfaden ~ Ralph Erik Hartleben Wiley-VCH Ralph Erik Hartleben
Humor in Advertising: A Comprehensive Analysis ~ Charles S. Gulas - Marc G. Weinberger M.E. Sharpe Charles S. Gulas - Marc G. Weinberger
Where the Suckers Moon: An Advertising Story ~ Randall Rothenberg Alfred A. Knopf Randall Rothenberg
Effective Direct Mail (Sixty Minute Success Skills) ~ John Fraser-Robinson David Grant Publishing John Fraser-Robinson
Marketing Through Search Optimization: How to be found on the web: How to B ~ Alex Michael - Ben Salter Butterworth-Heinemann Alex Michael - Ben Salter
The Lovemarks Effect: Winning In The Consumer Revolution ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
The Other Side of Advertising ~ Wallace Gordon AuthorHouse Wallace Gordon
The Fundamentals of Advertising ~ John Wilmsnurst Butterworth-Heinemann Ltd John Wilmsnurst
How to Organize, Create and Produce Advertising That Sells: Today's Magic B ~ Dick Hill Hill Top Publishing Dick Hill
Advertising Your Business ~ Garrett Adams Pentagon Press Garrett Adams
The 5 Giants of Advertising ~ Philippe Lorin Editions Assouline Philippe Lorin
Strategic Advertising Management ~ Larry Percy - Richard Elliot Oxford University Press Larry Percy - Richard Elliot
The Law of Marketing ~ Lynda Oswald South Western College Publishing Lynda Oswald
The History and Advancement of African Americans in the Advertising Industr ~ Janice Ward Moss Edwin Mellen Press Ltd Janice Ward Moss
Advertising Account Planning: A Practical Guide ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
The Marketing Managers Troubleshooter ~ Craig S. Rice Prentice-Hall Craig S. Rice
Contemporary Advertising: With PowerWeb and CD-ROM ~ William F. Arens McGraw-Hill Education William F. Arens
E-Marketing: Capitalizing on Technology ~ Brad Alan Kleindl Thomson Learning Brad Alan Kleindl
Information Campaigns: Balancing Social Values and Social Change: Balancing ~ Sage Publications, Inc
Plunkett's Advertising and Branding Industry Almanac: Advertising and Brand ~ Jack W. Plunkett Plunkett Research, Ltd Jack W. Plunkett
Million Dollar Selling Techniques (Wiley MDRT) ~ The Million Dollar Round Table Center for Productivity John Wiley & Sons The Million Dollar Round Ta...
Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit ~ Margit B. Weisgal Sextant Communications Margit B. Weisgal
New PR Toolkit, The: Strategies for Successful Media Relations (Financial T ~ Deirdre Breakenridge - Thomas J. DeLoughry Financial Times/ Prentice Hall Deirdre Breakenridge - Tho...
Ethnography at Work ~ Brian Moeran Berg Publishers Ltd Brian Moeran
Marketing Strategy: Planning and Implementation ~ Orville Walker - Harper Boyd - Jean-Claude Larreche Irwin Orville Walker - Harper Boyd - Jean-Claude...
Fashion Sales Promotion: The Selling Behind the Selling ~ Pamela M Phillips Prentice Hall Pamela M Phillips
Advertising Media Planning: A Brand Management Approach ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation ~ Sean Nixon Sage Publications Ltd Sean Nixon
Enamel Advertising Signs (Shire Album) ~ Andrew Morley - Christopher Baglee - Andrew Morely Shire Publications Ltd Andrew Morley - Christophe...
Brand Babble ~ Don E. Schultz South Western Educational Publishing Don E. Schultz
Designing Corporate Identity: Graphic Design as a Business Strategy ~ Pat Matson Knapp Rockport Publishers Inc. Pat Matson Knapp
Principles of Advertising and IMC ~ Tom Duncan McGraw-Hill Publishing Co. Tom Duncan
Signs That $ell ~ Edward Perline AuthorHouse Edward Perline
Making Customer Satisfaction Happen: A Strategy for Delighting Customers ~ Roderick M. McNealy Kluwer Academic Publishers Roderick M. McNealy
The Handbook of European Advertising: Media Planning, Marketing Analysis an ~ Roger Bennett Kogan Page Ltd Roger Bennett
Public Information Campaigns and Opinion Research: A Handbook for the Stude ~ Sage Publications Ltd
Advertising Principles: Choice, Challenge, Change ~ Bruce G Vanden Bergh - Helen E. Katz NTC Publishing Group,U.S. Bruce G Vanden Bergh - Helen E. Katz
Secret Formula ~ Allezhauser HarperBusiness,U.S. Allezhauser
Understanding and Designing Market Research ~ Thomson Learning
The Psychology of Entertainment Media: Blurring the Lines Between Entertain ~ Lawrence Erlbaum Associates Inc,US
Internet Marketing for Less Than $500 Per Year ~ M Yudkin Maximum Press M Yudkin
Imagining Marketing: Art, Aesthetics and the Avant-garde (Routledge Interpr ~ Routledge
Secrets of Power Persuasion for Salespeople ~ Roger Dawson Career Press Roger Dawson
Advertising Creativity: Techniques for Generating Ideas ~ James L. Marra Prentice-Hall James L. Marra
Simple Selling: Common Sense That Guarantees Your Success ~ Thomas Ray Crowel BookWorld Press,U.S. Thomas Ray Crowel
Advertising: Concept and Copy ~ George Felton Prentice Hall George Felton
Catalog Copy That Sizzles: All the Hints, Tips and Tricks of the Trade You' ~ Herschell Gordon Lewis McGraw-Hill Contemporary Herschell Gordon Lewis
Strategic Marketing Management: Planning, Implementation and Control (Marke ~ R.M.S. Wilson - Colin Gilligan Butterworth-Heinemann Ltd R.M.S. Wilson - Colin Gilligan
Signs in America's Auto Age: Signatures of Landscape and Place (American La ~ John A. Jakle - Keith A. Sculle University of Iowa Press John A. Jakle - Keith A. Sculle
Promoting Your Podcast: The Ultimate Guide to Building an Audience of Ravin ~ Jason Van Orden Larstan Publishing Jason Van Orden
Secrets of an Ad Pro: A Money-making Guide to Creating Great Advertising an ~ George Scott iUniverse.com George Scott
Hey Whipple, Squeeze This: Guide to Creating Great Ads (Adweek Magazine) ~ Luke Sullivan John Wiley & Sons Inc Luke Sullivan
Advertising and Promotion: An Integrated Marketing Communications Perspecti ~ Belch McGraw-Hill Education (ISE Editions) Belch
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & S ~ Pettis iUniverse.com Pettis
Advertising and Integrated Brand Promotion ~ Allen, Semenik O'Guinn Academic Internet Publishers Incorporated Allen, Semenik O'Guinn
Advertising for Dummies (For Dummies) ~ Gary R. Dahl Hungry Minds Inc,U.S. Gary R. Dahl
Advertising Principles and Effective IMC Practice ~ William Wells - Sandra Moriarty - John Burnett - May Lwin Prentice Hall Singapore William Wells - Sa...
The Tangled Web They Weave: Truth, Falsity and Advertisers ~ Ivan L. Preston The University of Wisconsin Press Ivan L. Preston
Advertising and Public Relations Law (Communication) ~ Roy L. Moore - Ronald T. Farrar - Erik L. Collins Lawrence Erlbaum Associates Inc,US Roy L. Moore - ...
The Mirror Makers: A History of American Advertising and Its Creators ~ Scott Fox University of Illinois Press Scott Fox
Advertising Photography in Japan ~ PIE Books
Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics) ~ Ron Beasley - Marcel Danesi Mouton de Gruyter Ron Beasley - Marcel Danesi
A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace ~ Francis Doherty Edwin Mellen Press Ltd Francis Doherty
Selling in the New World of Business ~ Bob Kimball - Jerold Hall Haworth Press Inc.,U.S. Bob Kimball - Jerold Hall
Turn Eye Appeal Into Buy Appeal ~ Karen, A Saunders Macgraphics Services Karen, A Saunders
Classified Secrets: Writing Real Estate Ads That Work ~ William H. Pivar - Bradley A. Pivar Dearborn Trade,U.S. William H. Pivar - Bradley A. Pivar
Inter-Organizational Trust for Business to Business E-Commerce ~ Pauline Ratnasingam IGI Publishing Pauline Ratnasingam
Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, an ~ Al Lieberman - Pat Esgate Financial Times/ Prentice Hall Al Lieberman - Pat Esgate
The Commodification of Childhood: The Children's Clothing Industry and the ~ Daniel Thomas Cook Duke University Press Daniel Thomas Cook
Marketing the E-Business (Routledge Introductions to E-business) ~ Lisa Harris - Charles Dennis Routledge Lisa Harris - Charles Dennis
Stick Em Up ~ Mike Dorrian - David Recchia - Liz Farrelly Booth-Clibborn Editions Mike Dorrian - David Recchia - L...
Advanced Media Planning ~ John R. Rossiter - Peter J. Danaher Kluwer Academic Publishers John R. Rossiter - Peter J. Danaher
Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Book) ~ Ken Sacharin John Wiley & Sons Inc Ken Sacharin
Advertising Financial Products and Services: Proven Techniques and Principl ~ Alec Benn Greenwood Press Alec Benn

2001 - 2200

Publicity's Secret: How Technoculture Capitalizes on Democracy ~ Jodi Dean Cornell University Press Jodi Dean
Ghost Signs of Arkansas (Arkansas Showcase Series) ~ Arkansas Historical Pres Programme The University of Arkansas Press Arkansas Historical Pres Program...
How to Advertise Books ~ Elbert Hubbard Kessinger Publishing Elbert Hubbard
Marketing Research Essentials ~ Mcdaniel John Wiley & Sons Inc Mcdaniel
Handbook of Global Technology Policy (Public Administration & Public Policy) ~ Marcel Dekker Ltd
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity ~ Alycia Perry - David Wisnom McGraw-Hill Publishing Co. Alycia Perry - David Wisnom
Color Monitors: The Black Face of Technology in America ~ Martin Kevorkian Cornell University Press Martin Kevorkian
100 Leo's: Wit and Wisdom from Leo Burnett ~ Leo Burnett McGraw-Hill Contemporary Leo Burnett
The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Sk ~ Peggy Carlaw - Vasudha Kathleen Deming McGraw-Hill Education Peggy Carlaw - Vasudha Kathleen Deming
Primal Branding: Create Zealots for Your Brand, Your Company and Your Future ~ Patrick Hanlon Simon & Schuster Ltd Patrick Hanlon
Global Marketing and Advertising: Understanding Cultural Paradoxes ~ Marieke de Mooij Academic Internet Publishers Incorporated Marieke de Mooij
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones M.E. Sharpe John Philip Jones
Business by Referral ~ Ivan R. Misner Capstone Publishing Ltd Ivan R. Misner
Reading Ads Socially ~ Robert L. Goldman Routledge Robert L. Goldman
The Butterfly Customer: Capturing the Loyalty of Todays Elusive Customer: C ~ Susan M. ODell - Joan A. Pajunen John Wiley & Sons Susan M. ODell - Joan A. Pajunen
Fashion Sales Promotion: The Selling Behind the Selling ~ Pamela M Phillips Prentice Hall Pamela M Phillips
Diversity in Advertising: Broadening the Scope of Research Directions (Adve ~ Lawrence Erlbaum Associates Inc,US
Power Branding ~ Ann Chambers Pennwell Publishing Ann Chambers
Branding- How to Determine Your Brand and Channel Your Marketing Efforts Co ~ Daniel Peterson VDM Verlag Dr. Mueller e.K. Daniel Peterson
Space Marketing: A European Perspective (Space Technology Library) ~ Kluwer Academic Publishers
Exploring Direct and Customer Relationship Marketing ~ Martin Evans - Lisa O'Malley - Maurice Patterson Thomson Learning Martin Evans - Lisa O'Malley - Mau...
The Team Selling Solution: Creating and Managing Teams That Win the Complex Sale ~ Steve Waterhouse McGraw-Hill Education Steve Waterhouse
The Sponsor's Toolkit ~ Kim Skildum-Reid - Anne-Marie Grey McGraw-Hill Education Kim Skildum-Reid - Anne-Marie Grey
Resumes for Advertising Careers: With Sample Cover Letters (VGM Professiona ~ Editors of VGM Career Books McGraw-Hill Publishing Co. Editors of VGM Career Books
Promote Products and Services: Bsbcmn409a ~ Michelle Lindsay - Business Services Training Australia Ltd Software Publications Michelle Lindsay -...
Advertising and Integrated Brand Promotion ~ O Guinn - Thomas O'Guinn South Western College Publishing O Guinn - Thomas O'Guinn
On the Art of Writing Copy: The Best of Print, Broadcast, Internet and Dire ~ Herschell Gordon Lewis Verulam Publishing Ltd Herschell Gordon Lewis
Managing Sport Facilities and Major Events ~ Hans Westerbeek - Aaron Smith - Paul Turner - Paul Emery - Christine Green - Linda van Leeuwen Routl...
Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Tal ~ Ellen Ratner - Kathie Scarrah Chelsea Green Publishing Company Ellen Ratner - Kathie Scarrah
If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: Th ~ Peter Cheverton Kogan Page Ltd Peter Cheverton
Big Brands, Big Trouble: Lessons Learned the Hard Way ~ Jack Trout John Wiley & Sons Jack Trout
Sex in Consumer Culture: The Erotic Content of Media and Marketing (Lea's C ~ Lawrence Erlbaum Associates Inc,US
Encyclopedia of Consumer Brands: Consumable Products v. 1 (Encyclopedia of ~ St James Press
High Visibility: Transforming Your Personal and Professional Brand ~ Irving Rein - Philip Kotler - Martin Stoller - Michael Hamlin McGraw-Hill Publishing Co. Irving Rein...
Make Big Profits on EBay: The Ultimate Guide for Building a Business on EBay ~ Jacquelyn Lynn - Charlene Davis Entrepreneur Press Jacquelyn Lynn - Charlene Davis
Media Monoliths: How Great Media Brands Thrive and Survive ~ Mark Tungate Kogan Page Ltd Mark Tungate
Media Monoliths: How Great Media Brands Thrive and Survive ~ Mark Tungate Kogan Page Ltd Mark Tungate
Advertising Concepts and Copy ~ George Felton W W Norton & Co Ltd George Felton
Hitting the Headlines!: How to Get Great Publicity ~ Iain Pattison Otter Publications Iain Pattison
Ads to Icons: How Advertising Succeeds in a Multimedia Age ~ Paul Springer Kogan Page Ltd Paul Springer
Multicultural Marketing: Selling to a Diverse America ~ Marlene L. Rossman Amacom Marlene L. Rossman
Accounting for Marketing (Advanced Management Accounting & Finance) ~ Richard M.S. Wilson Thomson Learning Richard M.S. Wilson
Giant Graphics ~ Diane Pub Co
Making Money While Making a Difference: How to Profit with a Nonprofit Partner ~ Richard Steckel - Ronin Simons High Tide Press Inc.,U.S. Richard Steckel - Ronin Simons
Market-oriented Technology Management: Innovating for Profit in Entrepreneu ~ Fred Y. Phillips Springer-Verlag Berlin and Heidelberg GmbH & Co. K Fred Y. Phillips
Advertising (Frameworks Series) ~ Frank Jefkins - Daniel Yadin Financial Times/ Prentice Hall Frank Jefkins - Daniel Yadin
Building Your Business with Google for Dummies (For Dummies (Computers)) ~ Brad Hill Hungry Minds Inc,U.S. Brad Hill
Event Planning Ethics and Etiquette: A Principled Approach to the Business ~ Judy Allen John Wiley and Sons Judy Allen
Advertising and the Artist: Ashley Havinden ~ Richard Hollis - Ann Simpson - Alice Strang National Galleries of Scotland Richard Hollis - Ann Simp...
A Glittering Haze: Strategic Advertising in the 1990's ~ Winston Fletcher NTC Publications Winston Fletcher
Emotion in Advertising: Theoretical and Practical Explorations ~ Greenwood Press
No Lie: Truth Is the Ultimate Sales Tool ~ Barry Maher Barry Maher & Associates Barry Maher
Advertising Language: A Pragmatic Approach to Advertisements in Britain and ~ Keiko Tanaka Routledge Keiko Tanaka
The Manipulators: A Conspiracy to Make Us Buy ~ Jeffrey Robinson Pocket Books Jeffrey Robinson
Opt-in Marketing: How the Breakthrough Process of Consensual Database Marke ~ Ernan Roman - Scott Hornstein McGraw Hill Higher Education Ernan Roman - Scott Hornstein
Advertising Career Directory (Career Advisory) ~ Visible Ink Press,U.S.
Network Marketing for Dummies (For Dummies (Lifestyles Paperback)) ~ Zig Ziglar Hungry Minds Inc,U.S. Zig Ziglar
Cable Television Advertising: In Search of the Right Formula ~ Greenwood Press
Watch It! ~ Godfrey Harris Management Books 2000 Ltd Godfrey Harris
Flipstar 6.0: Advertising Campaigns with Celebrity ~ Various Gingko Press Various
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
Nuts, Bolts and Magnetrons - A Practical Guide for Industrial Marketers ~ Paul Millier - Roger Palmer John Wiley & Sons Paul Millier - Roger Palmer
Marketing Your Consulting and Professional Services ~ Dick Connor - Jeff Davidson John Wiley & Sons Dick Connor - Jeff Davidson
Inarticulate Longings: "Ladies' Home Journal", Gender, and the Promises of ~ Jennifer Scanlon Routledge Jennifer Scanlon
Doing Business in Newly Privatized Markets: Global Opportunities and Challenges ~ Russell R. Miller Greenwood Press Russell R. Miller
Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochur ~ Fred E. Hahn John Wiley & Sons Inc Fred E. Hahn
How Customers Think: Essential Insights into the Mind of the Market ~ Gerald Zaltman Harvard Business School Press Gerald Zaltman
Photography in Advertising ~ Peer Eriksson Engeseth Publishing,Sweden Peer Eriksson
From Brand Vision to Brand Evaluation: The strategic process of growing and ~ Leslie de Chernatony Butterworth-Heinemann Leslie de Chernatony
Advertisements International: The Annual ~ Chris Barrett - Belinda Archer Graphics International Chris Barrett - Belinda Archer
Executive Reports: The Advertising Industry Guide for Client Acquisition & ~ Aspatore Books Aspatore Books Aspatore Books
Brands: Visions and Values (Society of Investment Professionals) ~ John Wiley & Sons
Campaign Strategies and Message Design: A Practitioner's Guide from Start t ~ Mary Anne Moffitt Greenwood Press Mary Anne Moffitt
Marketing Corporate Image ~ James R. Gregory - Jack G. Wiechmann McGraw-Hill Contemporary James R. Gregory - Jack G. Wiechmann
Marketing Without Money for Small And Midsize Businesses!: 300 Free And Che ~ Nicholas E. Bade Halle House Pub Nicholas E. Bade
Building Buzz: How to Reach and Impress Your Target Audience ~ Marisa D'Vari Career Press Marisa D'Vari
Global Professional Internet Advertising for Business Executives Handbook ( ~ USA IBP Intl Business Pubns USA USA IBP
The Brand Advocate: A Strategy-Driven Workbook ~ Bill Nissim iUniverse.com Bill Nissim
Advertising, Culture and the Law: Beyond Lies, Ignorance and Manipulation ( ~ Iain Ramsey Sweet & Maxwell Iain Ramsey
Grapevine: The New Art of Word-of-mouth Marketing ~ Dave Balter - John Butman Portfolio Dave Balter - John Butman
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds ~ Rex Briggs - Greg Stuart Kaplan Business Rex Briggs - Greg Stuart
Graphic Designer's Guide to Creative Marketing: Finding and Keeping Your Be ~ Linda Cooper Bowen John Wiley & Sons Inc Linda Cooper Bowen
The Advertising Handbook (Media Practice) ~ Sean Brierley Routledge Sean Brierley
Nike Culture: The Sign of the Swoosh (Cultural Icons series) ~ Robert Goldman - Stephen Papson Sage Publications Ltd Robert Goldman - Stephen Papson
Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Pe ~ Roy H. Williams Bard Press (TX) Roy H. Williams
The Language of Advertising: Written Texts (Intertext) ~ Angela Goddard Routledge Angela Goddard
Managing and Marketing a Successful Web Site (Web Warrior Series) ~ Jason Miletsky Course Technology Jason Miletsky
Guerrilla Publicity: Hundreds of Sure-fire Tactics... (Guerrilla) ~ Jay Conrad Levinson - Frishman - Lublin Adams Media Corporation Jay Conrad Levinson - Frishman - Lub...
Key Debates in the Translation of Advertising Material ("Translator") ~ St Jerome Publishing
Romancing the Customer: Building Power Power Relationships Between Customer ~ Paul Temporal - Martin Trott John Wiley & Sons (Asia) Pte Ltd Paul Temporal - Martin Trott
Contemporary Advertising: With CD-ROM and Powerweb ~ Courtland L. Bovee - William Arens McGraw Hill Higher Education Courtland L. Bovee - William Arens
E-Shock: The New Rules - Internet Strategies for Retailers and Manufacturers ~ Michael de Kare-Silver Amacom Michael de Kare-Silver
Shock Marketing: Advertising, Influence and Family Values ~ Joe Marconi Sangam Books Ltd Joe Marconi
The One Show Annual 26 (One Show: Advertising's Best Print, Design, Radio, TV) ~ One Show The One Show - One Show - One Show Club One Club for Art & Copy Inc.,U.S. One Show The One ...
Advertising: A Cultural Economy (Culture, Representation and Identity series) ~ Liz McFall Sage Publications Ltd Liz McFall
Marketing: An Analytical Perspective ~ Peter Mudie Prentice Hall Peter Mudie
Guerrilla Marketing in 30 Days ~ Jay Conrad Levinson Entrepreneur Press Jay Conrad Levinson
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy ~ Marc Gobe Allworth Press,U.S. Marc Gobe
Marketing Decisions Under Uncertainty (International Series in Quantitative ~ Doug Nguyen Kluwer Academic Publishers Doug Nguyen
Principles of Marketing, Activebook 2.0 ~ Philip Kotler - Gary Armstrong Prentice Hall Philip Kotler - Gary Armstrong
Technology Commercialization: DEA and Related Analytical Methods for Evalua ~ Kluwer Academic Publishers
YouTube -Making Money By Video Sharing and Advertising Your Business for Free ~ Hui, Ying Self-Help Publishers Hui, Ying
Integrated Marketing Communication: Creative Strategy from Idea to Implemen ~ Robyn Blakeman Rowman & Littlefield Publishers Robyn Blakeman
The International Comparative Legal Guide to Pharmaceutical Advertising ~ Global Legal Group Ltd
Representing Men: Cultural Production and Producers in the Men's Magazine Market ~ Ben Crewe Berg Publishers Ltd Ben Crewe
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Mini ~ Barry Maher Barry Maher & Associates Barry Maher
Rethinking the Sales Force: Redefining Selling to Create and Capture Custom ~ Neil Rackham - John DeVincentis McGraw-Hill Education Neil Rackham - John DeVincentis
Advertisers' Guide to the Middle East ~ EMAP Business International
Profiting Through Association Marketing ~ Gary C. Teagno Irwin Professional (USA) Gary C. Teagno
Opportunities in Sales Careers (Opportunities In!Series) ~ James Brescoll - Ralph Dahn McGraw-Hill Contemporary James Brescoll - Ralph Dahn
Using Market Knowledge (1-Off) ~ Rohit Deshpande Sage Publications, Inc Rohit Deshpande
Making Markets: How Firms Can Design and Profit from Online Auctions and Ex ~ Ajit Kambil - Eric van Heck - Eric Van Heck Harvard Business School Press Ajit Kambil - Eric van Hec...
Advertising in Retailing (Oxford Reports on Retailing) ~ Gary Davies Cartermill International Gary Davies
Russia Advertising Directory ~ USA Ibp International Business Publications Inc USA Ibp
Marketing Strategies for Services: Globalization - Client-orientation - Der ~ M.M. Kostecki Pergamon M.M. Kostecki
Internal Marketing: Directions for Management ~ Routledge
Www.advertising (Design Directories) ~ Richard Adams Cassell Illustrated Richard Adams
The Inglorious Arts of Peace: Exhibitions in Canadian Society During the Ni ~ E.A. Heaman University of Toronto Press E.A. Heaman
Retail Ideas: 101: Firing Up Your Profitability ~ ARTHUR SCHER AuthorHouse ARTHUR SCHER
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society ~ Michael Schudson Routledge Michael Schudson
Sex Appeal: The Art of Allure in Graphic and Advertising Design ~ Allworth Press,U.S.
You Talkin To Me?: Thoughts & Observations on Marketing & Promotions ~ Marc Apple iUniverse.com Marc Apple
Accountable Advertising: Handbook for Managers and Analysts ~ Simon Broadbent NTC Publications Simon Broadbent
Advertising Agency Business: The Complete Manual for Management and Operation ~ Herbert S. Gardner NTC Publishing Group,U.S. Herbert S. Gardner
Marketing - The Retro Revolution ~ Stephen Brown Sage Publications Ltd Stephen Brown
Layout: 50 Real-life Projects Uncovered (Design Secrets) ~ Rodney Moore Rockport Publishers Inc Rodney Moore
Kleppner's Advertising Procedure (The Prentice Hall Series in Marketing) ~ Thomas Russell Prentice Hall Thomas Russell
Brandscendence: Three Essential Elements of Enduring Brands ~ Kevin A. Clark Kaplan Business Kevin A. Clark
Smoking and Politics: Policy Making and the Federal Bureaucracy ~ A.Lee Fritschler Prentice-Hall A.Lee Fritschler
Advertising and Promotion: With Powerweb ~ George E. Belch - Michael A. Belch McGraw Hill Higher Education George E. Belch - Michael A. Belch
Managing Salespeople: A Relationship Approach ~ Robert E. Hite - Wesley J. Johnston West Robert E. Hite - Wesley J. Johnston
Sales Secrets: Proven Strategies for Increasing Sales ~ Mark Shaughnessy iUniverse.com Mark Shaughnessy
Aftermarketing Ppr: How to Keep Customers for Life Through Relationship Mar ~ Vavra McGraw-Hill Education Vavra
E-Content: Technologies and Perspectives for the European Market ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Measuring Up: How Advertising Affects Self-image ~ Vickie Rutledge Shields University of Pennsylvania Press Vickie Rutledge Shields
The Manager's Guide to Distribution Channels ~ Linda Gorchels - Edward Marien - Chuck West McGraw-Hill Education Linda Gorchels - Edward Marien - C...
Marketing a Service for Profit: Winning Ways to Promote Your Business (Mark ~ Ian Ruskin Brown Kogan Page Ltd Ian Ruskin Brown
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
Ads of the 60s (Icons) ~ Taschen
Strategic Marketing Management Cases: With Excel Spreadsheets ~ David W. Cravens - Charles W. Lamb - Victoria L. Crittenden McGraw-Hill Publishing Co. David W. Crav...
The Ultimate Book of Business Brands: Insights from the World's Greatest Br ~ Des Dearlove - Stuart Crainer Capstone Publishing Ltd Des Dearlove - Stuart Crainer
BMP Works: 21 Award Winning Case Histories from BMP DDB Needham ~ World Advertising Research Center
Packaging the Presidency: History and Criticism of Presidential Campaign Ad ~ Kathleen Hall Jamieson Oxford University Press Inc, USA Kathleen Hall Jamieson
British Car Advertising of the 1960s ~ Heon Stevenson McFarland & Co Inc.,U.S. Heon Stevenson
What Customers Like About You: Adding Emotional Value for Service Excellenc ~ David Freemantle Nicholas Brealey Publishing Ltd David Freemantle
The Irish Job and Other True Stories from the World of Advertising ~ Peter Eaton PublishAmerica Peter Eaton
The Discourse of Advertising (Interface) ~ Guy Cook Routledge Guy Cook
Regulating Tobacco ~ Robert L. Rabin - Stephen D. Sugarman Oxford University Press Inc, USA Robert L. Rabin - Stephen D. ...
Advertising in Contemporary Society: Perspectives Toward Understanding ~ Kim Rotzoll - James W. Haefner - Steven Hall University of Illinois Press Kim Rotzoll - James W. Hae...
Advertising Your Business Made E-Z (Made E-Z Guides) ~ Garrett Adams Made E-Z Products Garrett Adams
Think and Sell Like A CEO ~ Anthony Parinello Entrepreneur Press Anthony Parinello
Do-it-yourself Advertising and Promotion: How to Produce Great Ads, Brochur ~ Fred E. Hahn John Wiley & Sons Inc Fred E. Hahn
E-commerce Marketing ~ Brad Kleindl - James L. Burrow South Western Educational Publishing Brad Kleindl - James L. Burrow
Top Gun Financial Sales: How to Double or Triple Your Results While Reducin ~ D.Scott Kimball Kaplan Business D.Scott Kimball
The Publicity Handbook: The Inside Scoop from More Than 100 Journatlists an ~ David R. Yale - Andrew J. Carothers Contemporary Books Inc David R. Yale - Andrew J. Carothers
The Advertising Controversy ~ Mark S. Albion - Paul W. Farris Greenwood Press Mark S. Albion - Paul W. Farris
Advertising Myths: The Strange Half-Lives of Images and Commodities (Intern ~ Anne M. Cronin Routledge Anne M. Cronin
Male Mystique ~ Jacques Boyreau Chronicle Books Jacques Boyreau
Advertising and Sales Promotions ~ S.H.H. Kazmi - Satish Batra Excel Books S.H.H. Kazmi - Satish Batra
Art and Advertising (Art and ....) ~ Joan Gibbons I B Tauris & Co Ltd Joan Gibbons
Principles of Advertising and IMC: With Adsim CD-Rom ~ Tom Duncan McGraw-Hill Publishing Co. Tom Duncan
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) ~ Judith Williamson Marion Boyars Publishers Judith Williamson
Leap: A Revolution in Creative Business Strategy (Adweek Book) ~ Bob Schmetterer John Wiley & Sons Inc Bob Schmetterer
The New Professionals ~ Charles W. King - James W. Robinson Prima Life Charles W. King - James W. Robinson
REWIND: Forty Years of Design and Advertising ~ Phaidon Press Ltd
The Ultimate Marketing Toolkit: Ads That Attract Customers, Brochures That ~ Paula Peters Adams Media Corporation Paula Peters
How to Pick Up People at Parties and Other Tips for Marketing Executives ~ Dean Woolley Woolley Pau Dean Woolley
The End of Advertising as We Know It ~ Sergio Zyman - Armin Brott John Wiley & Sons Inc Sergio Zyman - Armin Brott
Start Up Marketing: An Entrepreneur's Guide to Launching, Advertising, Mark ~ Philip R. Nulman Career Press Philip R. Nulman
Total Relationship Marketing: Rethinking Marketing Management ~ Evert Gummesson Butterworth-Heinemann Evert Gummesson
Beyond Selling Value: A Proven Process to Avoid the Vendor Trap and Become ~ Mark Shonka - Dan Kosch Kaplan Business Mark Shonka - Dan Kosch
The Evolutionary Bases of Consumption (Marketing and Consumer Psychology) ~ Gad Saad Lawrence Erlbaum Associates Gad Saad
Advertising: The Attempt to Persuade (Understanding Global Issues) ~ Roderick White Understanding Global Issues Roderick White
Branding for Dummies (For Dummies) ~ Bill Chiaravalle - Findlay Schenck Hungry Minds Inc,U.S. Bill Chiaravalle - Findlay Schenck
The Inglorious Arts of Peace: Exhibitions in Canadian Society During the Ni ~ E.A. Heaman University of Toronto Press E.A. Heaman
E-Marketing Strategy ~ Ian Chaston McGraw-Hill Publishing Co. Ian Chaston
EBusiness Fundamentals (Routledge Textbooks in EBusiness) ~ Paul J. Jackson - Peter Ecklersley - Lisa Harris Routledge Paul J. Jackson - Peter Ecklersley - Lisa...
Buyways: Billboards, Automobiles and the American Landscape (Cultural Spaces) ~ Catherine Gudis Routledge Catherine Gudis
Kompass Buyers Guide Set ~ Kompass (Reed Business Information)
Cases Studies in Sport Marketing ~ MILNE Jones & Bartlett Publishers Inc.,U.S. MILNE
Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in A ~ Julianne Sivulka Prometheus Books Julianne Sivulka
Warman's Advertising (Encyclopedia of Antiques & Collectibles) ~ Don Johnson - Elizabeth Johnson KP Books Don Johnson - Elizabeth Johnson
Advertising and Marketing Law: Leading Lawyers on Strategies for Structurin ~ Aspatore Books Aspatore Books,US Aspatore Books
Understanding the Consumer: Being and Buying in the New Century ~ Isabelle Szmigin Sage Publications Ltd Isabelle Szmigin
Loyalty-based Selling: The Magic Formula for Becoming the #1 Sales Rep ~ Tim Smith Amacom Tim Smith
Advertising, Promotion, and New Media ~ M.E. Sharpe
If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: Th ~ Peter Cheverton Kogan Page Ltd Peter Cheverton
There's No Business That's Not Show Business: Marketing in an Experience Cu ~ Bernd H. Schmitt - David L. Rogers - Karen Vrotsos Financial Times/ Prentice Hall Bernd H. Schmitt -...
Improving the Performance of Sponsorship ~ KOLAH Butterworth-Heinemann Ltd KOLAH
The Hidden Power of Advertising: How Low Involvement Processing Influences ~ Robert Heath NTC Publications Robert Heath
EBusiness Fundamentals (Routledge Textbooks in EBusiness) ~ Paul J. Jackson - Peter Ecklersley - Lisa Harris Routledge Paul J. Jackson - Peter Ecklersley - Lisa...
What's Keeping Your Customers Up at Night?: Close More Deals by Selling to ~ Steven Cody - Richard Harte McGraw-Hill Education Steven Cody - Richard Harte
The 100 Greatest Sales Ideas of All Time ~ Ken Langdon Capstone Publishing Ltd Ken Langdon
Closing Sales and Winning Your Customer's Heart (Crisp Professional Series) ~ Emily King Parker Crisp Publications Inc Emily King Parker
Marketing and The Internet ~ Eloise Coupey Prentice Hall Eloise Coupey
Cases in Strategic Marketing ~ David Rosenthal - Lew G. Brown Prentice Hall David Rosenthal - Lew G. Brown
Online Customer Service for Dummies (For Dummies) ~ Karen Leland Hungry Minds Inc,U.S. Karen Leland
Como Dirigir La Promocion De Sus Ventas ~ Carlos Gardini - Don Schultz Ediciones Granica SA Carlos Gardini - Don Schultz
International Advertising: Realities and Myths ~ Sage Publications, Inc
Successful Advertising on a Shoestring ~ Gordon Jones Gregory-Jones Marketing Communications Gordon Jones

2201 - 2400

Global Professional Internet Advertising for Business Executives Handbook ( ~ USA IBP Intl Business Pubns USA USA IBP
The Market Maker's Edge: Day Trading Tactics from a Wall Street Insider ~ Josh Lukeman McGraw Hill Higher Education Josh Lukeman
Advertising to Children: Concepts and Controversies (1-Off Series) ~ Sage Publications, Inc
Channel Champions ~ Steven Wheeler - Evan Hirsh Jossey Bass Steven Wheeler - Evan Hirsh
Direct Marketing: Strategy, Planning, Execution ~ Edward L. Nash McGraw-Hill Education Edward L. Nash
Strategic Brand Management ~ Richard Elliot - Larry Percy Oxford University Press Richard Elliot - Larry Percy
Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the ~ Christian Mikunda Kogan Page Ltd Christian Mikunda
Communication Arts Advertising Annual: No. 40 ~ Tom Clancy RotoVision Tom Clancy
The Media Handbook: A Complete Guide to Advertising Media Selection, Planni ~ Helen E. Katz Lawrence Erlbaum Associates Inc,US Helen E. Katz
Customer Satisfaction Is Worth Customer Loyalty ~ Jeffrey Gitomer Capstone Publishing Ltd Jeffrey Gitomer
Guerrilla Marketing: Put Your Advertising on Steroids ~ Jay, Conra Levinson Morgan James Publishing Jay, Conra Levinson
Cutting Edge Advertising II: How to Create the World's Best Print for Brand ~ Jim Aitchison Prentice Hall Jim Aitchison
Discurso De La Publicidad, El (Coleccion Literaria Lyc (Leer y Crear)) ~ Raquel Prestigiacomo Ediciones Colihue SRL Raquel Prestigiacomo
A 50 Year Adventure in the Advertising Business ~ W. Baker Ernest Wayne State University Press W. Baker Ernest
Business in the Age of Reason ~ R.P.T. Davenport-Hines - Jonathan Liebenau Frank Cass Publishers R.P.T. Davenport-Hines - Jonathan L...
Predatory Marketing ~ C. Britt Beemer - Robert L. Shook Broadway Books C. Britt Beemer - Robert L. Shook
The Making of a Name: The Inside Story of the Brands We Buy ~ Steve Rivkin - Fraser Sutherland - Jack Trout Oxford University Press Inc, USA Steve Rivkin - Fraser...
Successful Marketing Communications: a practical guide to planning and impl ~ Cathy Ace Butterworth-Heinemann Cathy Ace
Introducing Marketing Research ~ Paul Baines - Bal Chansarkar - Bal Chanarker John Wiley and Sons Ltd Paul Baines - Bal Chansarkar - ...
Publicity's Secret: How Technoculture Capitalizes on Democracy ~ Jodi Dean Cornell University Press Jodi Dean
Brand New Justice: The Upside of Global Branding ~ Simon Anholt Butterworth-Heinemann Ltd Simon Anholt
Beyond Branding: How the New Values of Transparency and Integrity Are Chang ~ Nicholas Ind - Chris Macrae - Thomas Gad - John Caswell - Simon Anholt - Sicco van Gelder - Jack Yan...
Strategic Marketing: An Introduction ~ Tony Proctor Routledge Tony Proctor
The Online Copywriter's Handbook: Everything You Need to Know to Write Elec ~ Robert W. Bly NTC Publishing Group,U.S. Robert W. Bly
Veblen in Plain English: A Complete Introduction to Thorstein Veblen's Economics ~ Ken McCormick Cambria Press Ken McCormick
Emotional Capital: Capturing Hearts and Minds to Create Lasting Business Su ~ Kevin Thomson Capstone Publishing Ltd Kevin Thomson
High Probability Selling ~ Werth Bookworld Press, Inc Werth
The Brand Mindset: Five Essential Strategies for Building Brand Advantage T ~ Duane E. Knapp McGraw-Hill Education Duane E. Knapp
Inside the World's Export Credit Agencies ~ William A. Delphos South Western Educational Publishing William A. Delphos
Que Hacer Realmente Para Atraer, Deleitar Y Retener Clientes: El Guru De La ~ Tom Wise Ediciones Granica SA Tom Wise
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Hollering Up a Tree: Practical Guide to Advertising and Publicity for the S ~ Maurice Drake - Terry Coombes Management Books 2000 Ltd Maurice Drake - Terry Coombes
Cause Marketing: Build Your Image and Bottom Line Through Socially Responsi ~ Joe Marconi Kaplan Business Joe Marconi
Bang!: Getting Your Message Heard in a Noisy World ~ Linda Kaplan Thaler - Robin Koval Random House USA Linda Kaplan Thaler - Robin Koval
How to Survive in the Jungle of Enterprise Architecture Framework: Creating ~ Jaap Schekkerman Trafford Publishing Jaap Schekkerman
Welcome to the Creative Age - Bananas, Business and the Death of Marketing ~ Mark Earls John Wiley and Sons Ltd Mark Earls
Professional Internet Advertising for Political & Business Leaders ~ USA Ibp International Business Publications Inc USA Ibp
Mind to Mind Marketing: Communicate with Your Customers and Create a 'Segme ~ Harry Alder Kogan Page Ltd Harry Alder
Encyclopaedia of Advertising ~ Bhoomika Bagga Anmol Publications Pvt Ltd Bhoomika Bagga
Sunk Costs and Market Structure: Price Competition, Advertising, and the Ev ~ John Sutton The MIT Press John Sutton
Underdog Advertising: Proven Principles to Compete and Win Against Giants i ~ Paul W. Flowers Brown Books Paul W. Flowers
Diary of an Adman ~ Chris Epting Xlibris Corporation Chris Epting
Shoveling Smoke: Advertising and Globalization in Contemporary India ~ William Mazzarella Duke University Press William Mazzarella
The Ultimate Guide to Sports Marketing ~ Stedman Graham - Joe Jeff Goldblatt - Lisa Delpy Neirotti McGraw-Hill Education Stedman Graham - Joe...
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) ~ Judith Williamson Marion Boyars Publishers Judith Williamson
Advertising Compliance Law ~ John Lichtenberger Greenwood Press John Lichtenberger
Strategies of Successful Advertisers: Top Executives on Fostering Client Re ~ Aspatore Books Staff Aspatore Books,US Aspatore Books Staff
Standard Directory of International Advertisers and Agencies (Standard Dire ~ National Register Publishing Co ,U.S.
Managing the Customer Experience: Turning Customers into Advocates ~ Shaun Smith - Joe Wheeler Financial Times/ Prentice Hall Shaun Smith - Joe Wheeler
Collateral Damage: Corporatizing Public Schools - A Threat to Democracy (Cu ~ Kenneth J. Saltman Rowman & Littlefield Publishers Kenneth J. Saltman
Advertising to Children in China ~ Kara Chan - James U. McNeal Chinese University Press Kara Chan - James U. McNeal
Market-Led Strategic Change: Transforming the Process of Going to Market (C ~ Nigel F Piercy Butterworth-Heinemann Nigel F Piercy
Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing ~ Dennis J Cahill Haworth Press Inc.,U.S. Dennis J Cahill
Performing Consumers ~ Maurya Wickstrom Routledge Maurya Wickstrom
AdSense Code, The ~ Joel Comm Unknown Joel Comm
Promotion in the Merchandising Environment ~ Judith C. Everett - Kristen K. Swanson Fairchild Books Judith C. Everett - Kristen K. Swanson
Which AD Pulled Best? (McGraw-Hill/Irwin Series in Marketing) ~ Scott C. Purvis McGraw-Hill Education Scott C. Purvis
Soon: Tomorrow's Visions Today ~ Laurence King Publishing
Brand Hollywood: Selling Entertainment in a Global Media Age ~ Paul Grainge Routledge Paul Grainge
Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing ~ Kevin J. Clancy - Robert S. Shulman McGraw-Hill Publishing Co. Kevin J. Clancy - Robert S. Shulman
One Hundred Greatest Advertisements ~ Julian L. Watkins Dover Publications Inc. Julian L. Watkins
"Harvard Business Review" on Marketing ("Harvard Business Review" Paperback) ~ 'harvard Business Review' Harvard Business School Press 'harvard Business Review'
Copywriting (Teach Yourself Business & Professional) ~ Jonathan Gabay Teach Yourself Books Jonathan Gabay
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the ~ Jim Aitchison John Wiley & Sons (Asia) Pte Ltd Jim Aitchison
NTC.'s Dictionary of Advertising ~ NTC Publishing Group,U.S.
Strategy and Organization in Supply Chains ~ Physica-Verlag GmbH & Co
Cases Studies in Sport Marketing ~ MILNE Jones & Bartlett Publishers Inc.,U.S. MILNE
Sports, Culture and Advertising: Identities, Commodities and the Politics o ~ Steven Jackson - David Andrews Routledge Steven Jackson - David Andrews
Antique & Contemporary Advertising Memorabilia: Identification & Value Guid ~ B. J. Summers Collector Books B. J. Summers
Put Your Business Online ~ Al Kernek Lulu.com Al Kernek
The Total Quality Portfolio ~ Cambridge Strategy Publications Ltd
The International Dictionary of Marketing: Over 1000 Professional Terms and ~ Daniel Yadin Kogan Page Ltd Daniel Yadin
Buyways: Billboards, Automobiles and the American Landscape (Cultural Spaces) ~ Catherine Gudis Routledge Catherine Gudis
Dictionary of Marketing ~ P. H. Collin - A. Ivanovic Bloomsbury Reference P. H. Collin - A. Ivanovic
How To Publicise Your Business (Sixty Minute Success Skills) ~ Mike Park David Grant Publishing Mike Park
Radio Active: Advertising and Consumer Activism 1935-1947 ~ K.M. Newman University of California Press K.M. Newman
Career Opportunities in Advertising and Public Relations (Career Opportunit ~ Shelly Field Facts on File Inc Shelly Field
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and ~ Brian Tracy Simon & Schuster Ltd Brian Tracy
Serving Internal and External Customers ~ Anne Swartzlander Prentice Hall Anne Swartzlander
Advertising and a Democratic Press ~ C.Edwin Baker Princeton University Press C.Edwin Baker
The (Un)Common Sense of Advertising: Getting the Basics Right (Response Books) ~ Sanjay Tiwari Sage Publications Pvt. Ltd Sanjay Tiwari
Advertising and the European City (Historical Urban Studies) ~ Clemens Wischermann - Elliot Shore Ashgate Clemens Wischermann - Elliot Shore
Marketing a Service for Profit: Winning Ways to Promote Your Business (Mark ~ Ian Ruskin Brown Kogan Page Ltd Ian Ruskin Brown
Basic Marketing Research: College Edition ~ Gilbert A. Churchill - Tom Brown South Western College Publishing Gilbert A. Churchill - Tom Brown
The Customer Century: Lessons from World Class Companies in Integrated Comm ~ Anders Gronstedt Routledge Anders Gronstedt
Strategic Software Production with Domain-orientated Reuse (Computing Library) ~ Paolo Predonanzi - Giancarlo Succi - Tullio Vernazza - Andrea Valerio Artech House Paolo Predonanzi ...
The New Positioning: The Latest on the World's #1 Business Strategy ~ Jack Trout - Steve Rivkin McGraw-Hill Publishing Co. Jack Trout - Steve Rivkin
Introduction to Online Company Research ~ Benjamin Group South Western Educational Publishing Benjamin Group
Solution Selling: Creating Buyers in Difficult Selling Markets ~ Michael T. Bosworth Irwin Michael T. Bosworth
Cases in Strategic Marketing ~ David Rosenthal - Lew G. Brown Prentice Hall David Rosenthal - Lew G. Brown
Hot Marketing, Cool Profits: 200 Practical Sales and Marketing Ideas for Gr ~ Roger Brooksbank McGraw-Hill Education Roger Brooksbank
Integrated Branding: Becoming Brand-driven Through Company-wide Action ~ F.Joseph LePla - Lynn M. Parker Kogan Page Ltd F.Joseph LePla - Lynn M. Parker
Business Card Graphics: A Volume of Forget-Me-Nots ~ All Rights Reserved All Rights Reserved All Rights Reserved
Fundamentals and Practice of Marketing (Chartered Institute of Marketing) ~ John Wilmshurst - Adrian Mackay Butterworth-Heinemann John Wilmshurst - Adrian Mackay
Instant Leads: Create a Steady Stream of Customers and Keep Your Business G ~ Bradley J. Sugars McGraw Hill Higher Education Bradley J. Sugars
Career Opportunities in Advertising and Public Relations (Career Opportunities) ~ Shelly Field Checkmark Books Shelly Field
Pentothal Postcards ~ David A. Lai Mark Batty Publisher,US David A. Lai
More Words That Sell: A Thesaurus to Help You Promote Your Products, Servic ~ Rick Bayan McGraw-Hill Contemporary Rick Bayan
How to Advertise ~ Kenneth Roman - Jane Maas - Martin Nisenholtz Kogan Page Ltd Kenneth Roman - Jane Maas - Martin Nise...
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Book) ~ Jean-Marie Dru John Wiley & Sons Inc Jean-Marie Dru
Performing Consumers ~ Maurya Wickstrom Routledge Maurya Wickstrom
Creating the Corporate Soul: The Rise of Public Relations and Corporate Ima ~ Roland Marchand Diane Pub Co Roland Marchand
The Evolutionary Bases of Consumption (Marketing and Consumer Psychology) ~ Gad Saad Lawrence Erlbaum Associates Gad Saad
New PR Toolkit, The: Strategies for Successful Media Relations (Financial T ~ Deirdre Breakenridge - Thomas J. DeLoughry Financial Times/ Prentice Hall Deirdre Breakenridge - Tho...
Great Little Book: Successful Selling (Brian Tracy's Great Little Books) (B ~ B. Tracy Carol Publishing Group B. Tracy
International Dimensions of Marketing ~ Vern Terpstra - Lloyd Russow South Western College Publishing Vern Terpstra - Lloyd Russow
Brandsimple: How the Best Brands Keep It Simple and Succeed** ~ Adamson A.P Palgrave Adamson A.P
Applications in Basic Marketing 2000-2001 ~ Perreualt McGraw-Hill Education Perreualt
Advertising Research: Theory and Practice ~ Joel J. Davis Prentice Hall Joel J. Davis
Media Management: Leveraging Content for Profitable Growth ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Fine Art Publicity: The Complete Guide to Galleries and Artists ~ Susan Abbott - Barbara Webb Allworth Press,U.S. Susan Abbott - Barbara Webb
Momentum: How Companies Become Unstoppable Market Forces ~ Ron Ricci - John Volkmann Harvard Business School Press Ron Ricci - John Volkmann
The Fine Art of Advertising ~ Barry Hoffman Stewart, Tabori & Chang Barry Hoffman
Integrated Branding: Becoming Brand-driven Through Company-wide Action ~ F.Joseph LePla - Lynn M. Parker Kogan Page Ltd F.Joseph LePla - Lynn M. Parker
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-Of-Fa ~ Phil Dusenberry Portfolio Phil Dusenberry
The Commodification of Childhood: The Children's Clothing Industry and the ~ Daniel Thomas Cook Duke University Press Daniel Thomas Cook
Perfecting Your Pitch: 10 Proven Strategies for Winning the Clients Everyon ~ Nancy Michaels Career Press Nancy Michaels
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images ~ Bruce I. Newman Sage Publications, Inc Bruce I. Newman
If You're Not Out Selling, You're Being Outsold ~ Michael St.Lawrence - Steve Johnson - M. St. Lawrence John Wiley & Sons Inc Michael St.Lawrence - St...
Funding Downtown Promotions: 5 Key Steps to Funding and Managing Downtown P ~ Mary Barr Purdue University Press Mary Barr
Digital Economic Dynamics: Innovations, Networks and Regulations ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Market-led Strategic Change: Transforming the Process of Going to Market (P ~ Nigel Piercy Butterworth-Heinemann Ltd Nigel Piercy
Advertising Communications and Promotion Management (McGraw-Hill Internatio ~ John R. Rossiter McGraw-Hill Publishing Co. John R. Rossiter
Marketing: Best Practices ~ Douglas K. Hoffman South Western College Publishing Douglas K. Hoffman
Guerilla Guide to High-tech Trade Shows ~ M. Roney - Michael Utvich - Steve Marcus Random House Electronic Publishing,U.S. M. Roney - Michael ...
Advertising Vs. Marketing: The Ethical Challenge ~ Ileen, E. Kelly Dissertation.Com. Ileen, E. Kelly
AdValue ~ Butterworth-Heinemann
Advertising Ethics (Basic Ethics in Action) ~ Edward Spence - Brett Van Heekeren - Michael Boylan Prentice Hall Edward Spence - Brett Van Heekeren...
The Practice of Advertising (Professional Development) ~ Norman a Hart Butterworth-Heinemann Ltd Norman a Hart
Marketing Research 7th Ed. ~ David A. Aaker - George S. Day - V. Kumar John Wiley and Sons (WIE) David A. Aaker - George S. Day -...
Sales Management: A Global Perspective ~ Earl Dwight Honeycutt - John B. Ford - Antonis Simintiras Routledge Earl Dwight Honeycutt - John B. ...
Managing Salespeople: A Relationship Approach ~ Robert E. Hite - Wesley J. Johnston West Robert E. Hite - Wesley J. Johnston
The Invisible Computer: Why Good Products Can Fail, the Personal Computer I ~ Donald A. Norman The MIT Press Donald A. Norman
Que Hacer Realmente Para Atraer, Deleitar Y Retener Clientes: El Guru De La ~ Tom Wise Ediciones Granica SA Tom Wise
The Sponsorship Seeker's Toolkit, Second Edition ~ Kim Skildum-Reid - Anne-Marie Grey McGraw-Hill Education Kim Skildum-Reid - Anne-Marie Grey
Marketing Driven Strategy: Process for Creating Value ~ George S. Day The Free Press George S. Day
Keeping Patients in the Dark: Should Prescription Medicines Be Advertised D ~ Peter Cardy - Harry Cayton - Brian Edwards - Harold Gay Civitas:Institute for the Study of Civil Soc...
Fool-proof Marketing: 15 Winning Methods for Selling Any Product or Service ~ Robert W. Bly John Wiley & Sons Inc Robert W. Bly
Principles of Internet Marketing ~ Ward Hanson South Western College Publishing Ward Hanson
Start and Succeed in Multilevel Marketing ~ Gregory F. Kishel - Patricia Gunter Kishel John Wiley & Sons Inc Gregory F. Kishel - Patricia Gunter...
Hitting the Headlines!: How to Get Great Publicity ~ Iain Pattison Otter Publications Iain Pattison
Neon Nevada ~ Sheila Swan - Lili Lakich - Peter Laufer University of Nevada Press Sheila Swan - Lili Lakich - Pete...
Effective Direct Mail (Sixty Minute Success Skills) ~ John Fraser-Robinson David Grant Publishing John Fraser-Robinson
Applications in Basic Marketing ~ William D. Perreault McGraw-Hill Education William D. Perreault
Superbrands 2007/08: An Insight into Some of Britain's Strongest Brands ~ Superbrands Ltd
Sales Management (McGraw-Hill Executive Education) ~ Robert J. Calvin McGraw-Hill Education Robert J. Calvin
The Advertising Statistics Yearbook ~ World Advertising Research Center
Windows of the World ~ Louis Bou Collins Design Louis Bou
Packaging the Presidency: History and Criticism of Presidential Campaign Ad ~ Kathleen Hall Jamieson Oxford University Press Inc, USA Kathleen Hall Jamieson
Classified Directory Advertising Services Market Investigation, Provisional ~ Stationery Office Books
Business to Business Direct Marketing: Proven Direct Response Methods to Ge ~ Robert W. Bly McGraw-Hill Contemporary Robert W. Bly
Secrets ~ RESNICK iUniverse.com RESNICK
Male Mystique ~ Jacques Boyreau Chronicle Books Jacques Boyreau
2000 Early Advertising Cuts (Pictorial Archives) ~ Clarence P. Hornung Dover Publications Inc. Clarence P. Hornung
Benn's Media World 2002: World Volume: 3 ~ CMP Information Limited
A Theory of Genericization on Brand Name Change (Studies in Onomastics) ~ Shawn M. Clankie Edwin Mellen Press Ltd Shawn M. Clankie
Market Oriented Product Innovation: A Key to Survival in the Third Millennium ~ Knut Holt Kluwer Academic Publishers Knut Holt
Real Time: Preparing for the Age of the Never Satisfied Customer ~ Regis McKenna Harvard Business School Press Regis McKenna
Advertising Communications and Promotion Management (McGraw-Hill Internatio ~ John R. Rossiter McGraw-Hill Publishing Co. John R. Rossiter
The Concise Guide to Becoming an Independent Consultant ~ Herman Holtz John Wiley & Sons Inc Herman Holtz
Pulp Politics: How Political Advertising Tells the Stories of American Politics ~ Glenn W. Richardson Rowman & Littlefield Publishers Glenn W. Richardson
Sales Closing for Dummies (For Dummies) ~ Tom Hopkins Hungry Minds Inc,U.S. Tom Hopkins
The Essential Brand Book: Over 100 Techniques to Increase Brand Value ~ Iain Ellwood Kogan Page Ltd Iain Ellwood
The Streetsmart Guide to Short Selling: Techniques the Pros Use to Profit i ~ Tom Taulli McGraw-Hill Publishing Co. Tom Taulli
I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create ~ Carol A. E Bentley Sarceaux Publications Carol A. E Bentley
Kleppner's Advertising Procedure ~ J. Thomas Russell - Ron Lane Prentice Hall J. Thomas Russell - Ron Lane
Encyclopedia of Consumer Brands: Personal Products v. 2 (Encyclopedia of Co ~ St James Press
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Windows of the World ~ Louis Bou Collins Design Louis Bou
Selling Modernity: Advertising in Twentieth-century Germany ~ Jonathan R. Zatlin Duke University Press Jonathan R. Zatlin
Evaluation of Young Driver Cinema Advert (Central Research Unit Papers) ~ Central Research Unit Scottish Office Stationery Office Books Central Research Unit Scottish Office
Plunkett's Advertising and Branding Industry Almanac: Advertising and Brand ~ Jack W. Plunkett Plunkett Research, Ltd Jack W. Plunkett
Radios Niche Marketing Revolution FutureSell (Broadcasting & Cable) ~ Ashley Herweg - Godfrey Herweg Focal Press Ashley Herweg - Godfrey Herweg
The Ad Men and Women: A Biographical Dictionary of Advertising ~ Greenwood Press
Advertising Dolls (Schiffer Book for Collectors) ~ Myra Yellin Outwater Schiffer Publishing Ltd Myra Yellin Outwater
As Seen in Vogue: A Century of American Fashion in Advertising (Costume Soc ~ Daniel Delis Hill Texas Tech University Press Daniel Delis Hill
Advertising as Multilingual Communication ~ Helen Kelly-Holmes Palgrave Macmillan Helen Kelly-Holmes
Measuring Advertising Effectiveness (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
Marketing Management and Strategy: Marketing Engineering Applications ~ Gary L. Lilien - Arvind Rangaswamy Prentice Hall Gary L. Lilien - Arvind Rangaswamy
*S, C, P, F... ~ Actar
Steal These Ideas!: Marketing Secrets That Will Make You a Star ~ Steve Cone Bloomberg Press Steve Cone
Profitable Marketing Communications: A Guide to Marketing Return on Investment ~ Antony Young - Lucy Aitken Kogan Page Ltd Antony Young - Lucy Aitken
My Life in Advertising (Advertising Age Classics Library) ~ Claude C. Hopkins McGraw-Hill Contemporary Claude C. Hopkins
Advertising Services (Career Competencies in Marketing Series) ~ Ralph D. Wray McGraw-Hill Education Ralph D. Wray
Ordinary Advertising ~ Mark Silveira Xlibris Corporation Mark Silveira
Reaching Women: The Way to Go in Marketing Healthcare Services ~ LEHMAN iUniverse.com LEHMAN
Five Secrets That Will Triple Your Profits! ~ T. J. Rohleder M.O.R.E. Incorporated T. J. Rohleder
There's Money Where Your Mouth Is: Insider's Guide to a Career in Voice-Overs ~ Elaine A. Clark Backstage Books Elaine A. Clark
Affiliate Millions: Make a Fortune Using Search Marketing on Google and Beyond ~ Anthony Borelli - Greg Holden John Wiley & Sons Inc Anthony Borelli - Greg Holden
Introduction to Advertising and Public Relations ~ Shipra Kundra Anmol Publications Pvt Ltd Shipra Kundra
Creating Flash Advertising: From Concept to TrackingMicrosites, Video Ads a ~ Jason Fincanon Focal Press Jason Fincanon
Strategic Electronic Marketing ~ Brad Kleindl South Western College Publishing Brad Kleindl
This Is P.R.: The Realities of Public Relations (Thomson Advantage Books) ~ Doug Newsom - Judy VanSlyke Turk - Dean Kruckeberg Wadsworth Doug Newsom - Judy VanSlyke Turk - Dean...
Client/Advertising Agency Partnerships in the New Europe ~ Birger Jensen Consultancy World Advertising Research Center Birger Jensen Consultancy
The Essential Brand Book: Over 100 Techniques to Increase Brand Value ~ Iain Ellwood Kogan Page Ltd Iain Ellwood
Encyclopedia of Consumer Brands: Durable Goods v. 3 (Encyclopedia of Consum ~ St James Press
Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Wo ~ Paul Fifield Butterworth-Heinemann Paul Fifield
Counterintuitive Marketing: How Great Results Come from Uncommon Sense ~ Peter C. Krieg - Kevin J. Clancy Free Press Peter C. Krieg - Kevin J. Clancy
Profitable Direct Marketing (The Marketing Toolkits Series) ~ Ros Jay Intl Thomson Business Press Ros Jay
How to Plan Direct Mail (Advertising Guides) ~ Iain Maitland Thomson Learning Iain Maitland

2401 - 2600

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation ~ Sean Nixon Sage Publications Ltd Sean Nixon
Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability ~ James Lenskold McGraw-Hill Contemporary James Lenskold
From Brand Vision to Brand Evaluation ~ L.De Chernatony Butterworth-Heinemann Ltd L.De Chernatony
Dynamic Portfolio Strategies: Quantitative Methods and Empirical Rules for ~ Nikolai Dokuchaev Kluwer Academic Publishers Nikolai Dokuchaev
The Business of Persuasion: Copywriting Skills and Techniques That Get Results ~ Stuart McKibbin Oak Tree Press Stuart McKibbin
Professional Internet Advertising for the US Government Officials (World Bu ~ USA Ibp International Business Publications Inc USA Ibp
Graphis Annual Reports: v. 9 (Graphis Annual Reports) ~ B. Martin Pedersen - Lauren Prigozen HarperCollins Design International B. Martin Pedersen - Lauren ...
Winners! ~ John Thackara - et al Gower Publishing Ltd John Thackara - et al
Market Segmentation: Conceptual and Methodological Foundations (Internation ~ Michel Wedel - Wagner A. Kamakura Kluwer Academic Publishers Michel Wedel - Wagner A. Kamakura
Goods for Sale: Products and Advertising in the Massachusetts Industrial Age ~ Chaim M. Rosenberg University of Massachusetts Press Chaim M. Rosenberg
How to Get Publicity: (and Make the Most of It Once You've Got It) ~ William Parkhurst HarperCollins William Parkhurst
Marketing Strategies for Small Business (Crisp Small Business Series) ~ Gerson Crisp Publications Inc Gerson
Advertising in the News: Paid-for Content and the South African Print Media ~ Adrian Hadland - Lesley Cowling - Bate Felix Tabi Tabe HSRC Press Adrian Hadland - Lesley Cowling - ...
Opportunities in Technical Sales Careers (Opportunities In!Series) ~ Mark Rowh McGraw-Hill Education Mark Rowh
Using Qualitative Research in Advertising: Strategies, Techniques, and Appl ~ Margaret Ann Morrison - Eric Haley - Kim Bartel Sheehan - Ronald E. Taylor Sage Publications, Inc Ma...
Brands in the Balance ~ Kevin Drawbaugh Reuters Kevin Drawbaugh
The Advertising Handbook ~ Dell Dennison Jaico Publishing House Dell Dennison
Sales Negotiation Skills That Sell ~ Robert E. Kellar Amacom Robert E. Kellar
Buying and Selling Volatility ~ Kevin B. Connolly John Wiley and Sons Ltd Kevin B. Connolly
Making People Respond: Design for Marketing and Communication ~ Primo Angeli HarperCollins Design International Primo Angeli
One Stop Marketing (Wiley Small Business Edition) ~ Jonathan Trivers John Wiley & Sons Jonathan Trivers
Marketing High Technology ~ William H. Davidow Macmillan USA William H. Davidow
Pkg Adv Integ Brand Pro Stdt ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn
Professional Internet Advertising for the US Government Officials (World Bu ~ USA Ibp International Business Publications Inc USA Ibp
Cruise O'matic: Automobile Advertising of the 1950's ~ Yasutoshi Ikuta Chronicle Books Yasutoshi Ikuta
The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mis ~ Dick Canada Amacom Dick Canada
Trade Name Origins (Artful Wordsmith Series) ~ Adrian Room NTC Publishing Group,U.S. Adrian Room
Entering and Succeeding in Emerging Countries: Marketing to the Forgotten M ~ A.Coskun Samli South Western Educational Publishing A.Coskun Samli
How to Write Advertising Features (Allison & Busby Writers' Guides) ~ John Paxton Sheriff Allison & Busby John Paxton Sheriff
Advertising in India: Trends and Impacts ~ Om Gupta Kalpaz Publications,India Om Gupta
Excellence in Advertising: The IPA Guide to Best Practice (Chartered Instit ~ Leslie Butterfield Butterworth-Heinemann Leslie Butterfield
Power Direct Marketing: How to Make It Work for You ~ Ray Jutkins McGraw-Hill Contemporary Ray Jutkins
Advertising Essentials: An Entrepreneur's Guide to Success ~ Michael P. Small AuthorHouse Michael P. Small
Selling for People Who Hate to Sell ~ Brigit Massie - John K. Waters Prima Lifestyles Brigit Massie - John K. Waters
Mass Advertising as Social Forecast ~ Jib Fowles Greenwood Press,London Jib Fowles
Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their ~ Geoffrey E. Meredith - Charles Schewe - Janice Karlovich Hungry Minds Inc,U.S. Geoffrey E. Meredith ...
Desktop Database Marketing ~ Jack Schmid - Alan Weber McGraw-Hill Contemporary Jack Schmid - Alan Weber
Database Marketing: The Ultimate Marketing Tool ~ Edward L. Nash McGraw-Hill Education Edward L. Nash
What's in a Name?: Advertising and the Concept of Brands ~ John Philip Jones - Jan S. Slater M.E. Sharpe John Philip Jones - Jan S. Slater
Regulating Tobacco ~ Robert L. Rabin - Stephen D. Sugarman Oxford University Press Inc, USA Robert L. Rabin - Stephen D. ...
Classic Railroad Advertising: Riding the Rails Again ~ Tad Burness KP Books Tad Burness
Cannes 42nd International Advertising Festival ~ Edward Booth-Clibborn - Booth-Clibborn Editions Booth-Clibborn Editions Edward Booth-Clibborn - Boot...
Bands, Brands and Billions: My Top Ten Rules for Success in Any Business ~ Lou Pearlman - Wes Smith McGraw-Hill Education Lou Pearlman - Wes Smith
Strategic Marketing Management: Planning, Implementation and Control (Marke ~ R.M.S. Wilson - Colin Gilligan Butterworth-Heinemann Ltd R.M.S. Wilson - Colin Gilligan
The Hidden Power of Advertising: How Low Involvement Processing Influences ~ Robert Heath NTC Publications Robert Heath
Email Marketing ~ Jim Sterne - Anthony Priore John Wiley & Sons Jim Sterne - Anthony Priore
Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Prod ~ Edward W. Werz - Sally Germain McGraw-Hill Contemporary Edward W. Werz - Sally Germain
Paying for Advertising: How Advertisers Remunerate Their Agencies: v. 2 ~ Jonathan Lace Advertising Research Consortium Jonathan Lace
The Butterfly Customer: Capturing the Loyalty of Todays Elusive Customer: C ~ Susan M. ODell - Joan A. Pajunen John Wiley & Sons Susan M. ODell - Joan A. Pajunen
Let Your Ideas Speak Out: Guide to Preparing and Marketing Spoken-Word Audi ~ Eugene D Wheeler - Rennie Mau Pathfinder Publishing of Calfornia Eugene D Wheeler - Rennie Mau
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
El diseno en la publicidad/ Advertising By Design (Diseno Y Creatividad/ De ~ Robin Landa Anaya Multimedia Robin Landa
The Seven Myths of Customer Management: How to Be Customer-driven Without B ~ John Abram - Paul Hawkes John Wiley and Sons Ltd John Abram - Paul Hawkes
The Advertising Handbook (Media Practice) ~ Sean Brierley Routledge Sean Brierley
Scientific Advertising ~ Claude C Hopkins Filiquarian Publishing Claude C Hopkins
E-Commerce Management: Text and Cases (Series on University Mathematics) ~ Sandeep Krishnamurty South Western College Publishing Sandeep Krishnamurty
My Life in Advertising (Advertising Age Classics Library) ~ Claude C. Hopkins McGraw-Hill Contemporary Claude C. Hopkins
Planning for Power Advertising: A User's Manual for Students and Practition ~ Anand Halve Sage Publications Pvt. Ltd Anand Halve
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy ~ Marc Gobe Allworth Press,U.S. Marc Gobe
Direct Marketing: An Integrated Approach: Includes Software (Mcgraw Hill/Ir ~ William Joseph McDonald McGraw-Hill Education William Joseph McDonald
Copywriting for the Electronic Media ~ Milan D. Meeske Wadsworth Milan D. Meeske
Underwriting 101: Selling College Radio (Communication) ~ Shyrl L. Plum Lawrence Erlbaum Associates Inc,US Shyrl L. Plum
Designing Brand Experiences: Creating Powerful Integrated Brand Solutions ~ Robin Landa Delmar Robin Landa
The Freelance Photographer's Market Handbook ~ BFP Books
Consumer Behavior: United States Edition ~ Leon Schiffman - Leslie Lazar Kanuk Prentice Hall Leon Schiffman - Leslie Lazar Kanuk
Advertising and Hong Kong Society ~ Chinese University Press
Survival Math for Marketers ~ Peter C. Weiglin Sage Publications, Inc Peter C. Weiglin
It's Quicker by Rail: A History of L.N.E.R. Advertising ~ Allan Middleton NPI Media Group Allan Middleton
Is Anybody Out There?: The New Blueprint for Marketing Communications in th ~ Jim Aitchison - Mark Austin John Wiley & Sons (Asia) Pte Ltd Jim Aitchison - Mark Austin
Direct Hit: Real World Insights and Common-sense Advice from a Direct Marke ~ Dave Majure McGraw-Hill Education Dave Majure
Do-it-yourself Advertising ~ David F. Ramacitti Amacom David F. Ramacitti
Graph Design for Eye and Mind ~ Stephen M. Kosslyn Oxford University Press Inc, USA Stephen M. Kosslyn
Focus Group Revised: A Strategic Guide to Organizing, Conducting and Analyz ~ Templeton McGraw-Hill Education Templeton
Research Traditions in Marketing (International Series in Quantitative Mark ~ Kluwer Academic Publishers
Ultimate Guide to Network Marketing: Your Step-by-step Guide to Wealth ~ Russ Paley Career Press Russ Paley
The Advertising Statistics Yearbook ~ World Advertising Research Center
Career Opportunities in Advertising and Public Relations (Career Opportunities) ~ Shelly Field Checkmark Books Shelly Field
Get Noticed: A How-to Guide to Spectacular Advertising ~ Jamie Hardie Trafford Publishing Jamie Hardie
Culture and the Ad: Exploring Otherness in the World of Advertising (Instit ~ William M. O'Barr HarperCollins William M. O'Barr
Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mob ~ Valerie Feldmann Physica-Verlag GmbH & Co Valerie Feldmann
GM's Motorama: The Glamourous Show Cars of a Cultural Phenomenon ~ David Temple Motorbooks International David Temple
Street-smart Advertising: How to Win the Battle of the Buzz ~ Margo Berman Rowman & Littlefield Publishers Margo Berman
A Branded World: Adventures in Public Relations and the Creation of Superbrands ~ M. Levine John Wiley & Sons Inc M. Levine
Customer Connections: New Strategies for Growth ~ Robert E. Wayland - Paul M. Cole Harvard Business School Press Robert E. Wayland - Paul M. Cole
Public Relations Strategy: A Guide to Corporate Communications Management ( ~ Sandra Oliver Kogan Page Ltd Sandra Oliver
Understanding Customers (CIM Student) ~ Chris Rice Butterworth-Heinemann Chris Rice
Telephone Tactics ~ Graham Roberts-Phelps Thorogood Graham Roberts-Phelps
BMP Works 4 ~ World Advertising Research Center
Signs in America's Auto Age: Signatures of Landscape and Place (American La ~ John A. Jakle - Keith A. Sculle University of Iowa Press John A. Jakle - Keith A. Sculle
Marketing Effectively (Essential Managers) ~ Moi Ali Dorling Kindersley Publishers Ltd Moi Ali
Art and Advertising (Art and ....) ~ Joan Gibbons I B Tauris & Co Ltd Joan Gibbons
Buy This Book: Studies in Advertising and Consumption (Communication & Media) ~ Routledge
To Vary or Not? The Effects of Ad Variation on the Web ~ Sang, Yeal Lee - S., Shyam Sundar Cambria Press Sang, Yeal Lee - S., Shyam Sundar
Instant Promotions: Tactics That Get Your Business Noticed and Bring in Cus ~ Bradley J. Sugars McGraw Hill Higher Education Bradley J. Sugars
Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business ~ Robert W. Bly Nelson Business an imprint of Thomas Nelson Publishers Robert W. Bly
Selling in the New World of Business ~ Bob Kimball - Jerold Hall Haworth Press Inc.,U.S. Bob Kimball - Jerold Hall
Umhegt Oder Abhdngig?: Der Mensch in Einer Digitalen Umgebung ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Professional Internet Advertising for Political & Business Leaders ~ USA Ibp International Business Publications Inc USA Ibp
Marketing Communications Classics: An International Collection of Classic a ~ David Arnott - Maureen Fitzgerald Thomson Learning David Arnott - Maureen Fitzgerald
Advertising and Integrated Brand Promotion ~ Allen, Semenik O'Guinn Academic Internet Publishers Incorporated Allen, Semenik O'Guinn
Controversies in Contemporary Advertising ~ Kim Bartel Sheehan Sage Publications, Inc Kim Bartel Sheehan
More Advertising Worldwide ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Making Customer Satisfaction Happen: A Strategy for Delighting Customers ~ Roderick M. McNealy Kluwer Academic Publishers Roderick M. McNealy
Ethics and Manipulation in Advertising: Answering a Flawed Indictment ~ Michael J. Phillips Greenwood Press Michael J. Phillips
State of the Art Marketing Research ~ A.B. Blankenship - George Edward Breen - Alan F. Dutka McGraw-Hill Contemporary A.B. Blankenship - G...
Design for Sports: The Cult of Performance ~ Thames & Hudson Ltd
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Effective Marketing: Creating and Keeping Customers ~ William G. Zikmund - Michael D'Amico South Western College Publishing William G. Zikmund - Michael D...
Obscene Profits: The Entrepreneurs of Pornography ~ Frederick S. Lane Routledge Frederick S. Lane
Store Windows 13 (Store Windows) ~ HarperCollins Design International
Umhegt Oder Abhdngig?: Der Mensch in Einer Digitalen Umgebung ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Proving the Effectiveness of Marketing Communications (Advertising Works Series) ~ World Advertising Research Center
CIM - 7 Marketing Communications: Practice and Revision Kit ~ BPP Learning Media BPP Learning Media BPP Learning Media
Marketing Communications: A European Perspective ~ Patrick De Pelsmacker - Maggie Geuens - Joeri Van Den Bergh Financial Times/ Prentice Hall Patrick D...
Secrets of Top-Performing Salespeople: Selling with Customer Focus ~ Edward R Delgaizo - Seleste Lunsford - Mark Marone McGraw-Hill Education Edward R Delgaizo - Seleste...
The Future of Advertising: New Media, New Clients, New Consumers in the Pos ~ Joe Cappo McGraw-Hill Education Joe Cappo
Advertising Statistics Yearbook: 2003 ~ The Advertising Association NTC Publications The Advertising Association
Advertising and Public Relations Law (Communication) ~ Roy L. Moore - Ronald T. Farrar - Erik L. Collins Lawrence Erlbaum Associates Inc,US Roy L. Moore - ...
Tips and Tactics for Conducting E-commerce ~ Writers from Inc BNI Publications Inc.,U.S. Writers from Inc
Little Book of Don'ts in Brand Design: 1 ~ Grant Willis Williams Murray Hamm Grant Willis
Social Communication in Advertising: Consumption in the Mediated Marketplace ~ William Leiss - Stephen Kline - Sut Jhally - Jacqueline Botterill Routledge William Leiss - Stephen ...
Marketing Modernism Between the Two World Wars (Studies in Print Culture & ~ Catherine Turner University of Massachusetts Press Catherine Turner
Principles of Advertising: A Global Perspective ~ Monie Lee - Carla Johnson Haworth Press Inc.,U.S. Monie Lee - Carla Johnson
The Strategy of Desire (Classics in Communication and Mass Culture) (Classi ~ Ernest Dichter Transaction Publishers,U.S. Ernest Dichter
The Concise Guide to Becoming an Independent Consultant ~ Herman Holtz John Wiley & Sons Inc Herman Holtz
"This Business has Legs": How I Used Infomercial Marketing to Create the $ ~ Peter Bieler John Wiley & Sons Peter Bieler
The Team Selling Solution: Creating and Managing Teams That Win the Complex Sale ~ Steve Waterhouse McGraw-Hill Education Steve Waterhouse
Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Rou ~ Adam Arvidsson Routledge Adam Arvidsson
1997 Designers Handbook: T-shirts (Designers' Handbook of) ~ RC Publications Inc
Relationship Marketing: Gaining Competitive Advantage Through Customer Sati ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Marketing: Critical Perspectives on Business and Management (Critical Persp ~ Routledge
The New Ad Media Reality: Electronic Over Print ~ Barton C. White Greenwood Press Barton C. White
Advertising Handbook for Health Care Services ~ W.J. Winston Haworth Press Inc.,U.S. W.J. Winston
Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultu ~ Sicco Van Gelder Kogan Page Ltd Sicco Van Gelder
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business B ~ David Verklin - Bernice Kanner John Wiley & Sons David Verklin - Bernice Kanner
Ethics in Public Relations: Responsible Advocacy ~ Sage Publications, Inc
Living the Brand: How to transform every member of your organization into a ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics) ~ Ron Beasley - Marcel Danesi Mouton de Gruyter Ron Beasley - Marcel Danesi
Campaign Planner for Integrated Brand Communications ~ SAYRE South Western College Publishing SAYRE
Advertising Worldwide: Advertising Conditions in Selected Countries ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
What Works in Fashion Advertising ~ Peggy Fincher Winters - Arthur Allen Winters HarperCollins Design International Peggy Fincher Winter...
Advertising in India: Trends and Impacts ~ Om Gupta Kalpaz Publications,India Om Gupta
Direct and Interactive Marketing ~ Adrian Sargeant - Douglas West Oxford University Press Adrian Sargeant - Douglas West
Talk Is Easy: How to Make Every Conversation Payoff ~ Godfrey Harris Penton Overseas Inc Godfrey Harris
The Advertising Portfolio ~ Ann Marie Barry McGraw-Hill Contemporary Ann Marie Barry
Marketing Research: An Aid to Decision Making ~ Alan T. Shao South Western College Publishing Alan T. Shao
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of ~ Martin Christopher - Adrian Payne - David Ballantyne Butterworth-Heinemann Martin Christopher - Adri...
Marketing Research for Managers (The Marketing Series: Professional Development) ~ Sunny Crouch - Matthew Housden Butterworth-Heinemann Sunny Crouch - Matthew Housden
Organizational Learning and Knowledge Technologies in a Dynamic Environment ~ Walter R.J. Baets Kluwer Academic Publishers Walter R.J. Baets
1001 Advertising Cuts from the Twenties and Thirties (Dover Pictorial Archive) ~ Leslie Carbarga Dover Publications Inc. Leslie Carbarga
I Sent You a Letter... Did You Reply?: True Tales of a Junk Mail Whiz ~ Henry Cowen Trafford Publishing Henry Cowen
The Saxophone in Advertising: Vol 5 (Markt-Management, Bd. 5) ~ Axel Eggert - Melanie Vockeroth Peter Lang AG Axel Eggert - Melanie Vockeroth
Know Your Market: How to Do Low-Cost Market Research (PSI Successful Busine ~ David B. Frigstad Bookworld Services David B. Frigstad
Brands in the Balance ~ Kevin Drawbaugh Reuters Kevin Drawbaugh
Advertising ~ 6th Edit Wells and Burnett and Moriarty Academic Internet Publishers Incorporated 6th Edit Wells and...
Competing Against Time: How Time-based Strategies Deliver Superior Performance ~ George Stalk - Thomas M. Hout The Free Press George Stalk - Thomas M. Hout
The Book: Vol 4 (Addy Book) ~ RotoVision
World Advertising Review: 1991 (World Advertising Review) ~ Kleinman Continuum International Publishing Kleinman
Wally Olins On Brand ~ Wally Olins Thames & Hudson Ltd Wally Olins
Brand Equity and Advertising: Advertising's Role in Building Strong Brands ~ David A. Aaker - Alexander Biel Lawrence Erlbaum Associates Inc,US David A. Aaker - Alexander Biel
Selling It: The Incredible Shrinking Package and Other Marvels of Modern Ma ~ Leslie Ware W W Norton & Co Ltd Leslie Ware
Diary of an Adman ~ Chris Epting Xlibris Corporation Chris Epting
Selling 2.0: Customer Motivation Strategies for Winning Business in the New ~ Josh Gordon Penguin Putnam Josh Gordon
Building Models for Marketing Decisions (International Series in Quantitati ~ P.S.H. Leeflang Kluwer Academic Publishers P.S.H. Leeflang
Marketing: Origins, Concepts and Environment ~ Wright Thomson Learning Wright
Kiss and Sell: Writing for Advertising ~ Robert Sawyer Ava Publishing Robert Sawyer
Strategic Copywriting: How to Create Effective Advertising ~ Edd Applegate Rowman & Littlefield Publishers Edd Applegate
Getting Publicity: Get Publicity for Your Business, Your Organization, or Y ~ Tania Fletcher - Julia Rockler Roundhouse Publishing Tania Fletcher - Julia Rockler
The Streetcorner Strategy for Winning Local Markets ~ Robert E. Hall Gilmour Drummond Publishing Robert E. Hall
Advertising Management ~ B. Narayan Ashish,India B. Narayan
Global and Multi-national Advertising (Advertising & Consumer Psychology) ~ Basil G. Englis Lawrence Erlbaum Associates Inc,US Basil G. Englis
The Language of Advertising (Language in society) ~ Torben Vestergaard - Kim Christian Schroder Blackwell Publishers Torben Vestergaard - Kim Christian ...
The Language of Advertising: Written Texts (Intertext) ~ Angela Goddard Routledge Angela Goddard
Retro Stud: Muscle Movie Posters from Around the World ~ David Chapman Collectors Press,U.S. David Chapman
Retail Ideas: 101: Firing Up Your Profitability ~ ARTHUR SCHER AuthorHouse ARTHUR SCHER
Subliminal Ad-ventures in Erotic Art ~ Wilson Bryan Key Branden Publishing Co ,U.S. Wilson Bryan Key
The Comprehension and Miscomprehension of Print Communications: Investigati ~ Jacob Jacoby - Wayne D. Hoyer Lawrence Erlbaum Associates Inc,US Jacob Jacoby - Wayne D. Hoyer
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goal ~ Routledge
Relationship Marketing in Professional Services: Study of Agency-client Dyn ~ Aino Halinen Routledge Aino Halinen
Practice of Advertising ~ Adrian Mackay Butterworth-Heinemann Adrian Mackay
Knock Your Socks Off Selling (Knock Your Socks Off) ~ Jeffrey Gitomer - Ron Zemke Amacom Jeffrey Gitomer - Ron Zemke
Pleasure with Products: beyond usability ~ William S. Green - Patrick W. Jordan Taylor & Francis Ltd William S. Green - Patrick W. Jordan
Fear of Persuasion: New Perspective on Advertising and Regulation (Focus-on ~ John E. Calfee AEI Press,US John E. Calfee
Pictorial Metaphor in Advertising ~ Charles Forceville Routledge Charles Forceville
Beyond 2000: Future of Direct Marketing ~ Jerry I. Reitman McGraw-Hill Contemporary Jerry I. Reitman
Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit ~ Margit B. Wiesgal Amacom Margit B. Wiesgal
Successful Self-Promotion Strategies for Photographers: Expose Yourself Properly ~ Elyse Weissberg Amphoto Books Elyse Weissberg
Marketing (Handbooks in Operations Research & Management Science) ~ North-Holland Publishing Co
Microbranding: Build a Powerful Personal Brand & Beat Your Competition ~ T. Scott Gross Leading Authorities Press T. Scott Gross
Ethnography at Work ~ Brian Moeran Berg Publishers Ltd Brian Moeran
Collateral Damage: Corporatizing Public Schools - A Threat to Democracy (Cu ~ Kenneth J. Saltman Rowman & Littlefield Publishers Kenneth J. Saltman
Forty Years of Selling Volvo ~ R.M. Clarke Brooklands Books Ltd R.M. Clarke
Dynamic Models of Advertising Competition (International Series in Quantita ~ Gary M. Erickson Kluwer Academic Publishers Gary M. Erickson
Hub Culture: The Next Wave of Urban Consumers ~ Stan Stalnaker John Wiley & Sons (Asia) Pte Ltd Stan Stalnaker
Don't Take Our Word for It! ~ Godfrey Harris Management Books 2000 Ltd Godfrey Harris
Reinventing the Brand: Can Top Brands Survive the New Market Realities? ~ Jean Noel Kapferer Kogan Page Ltd Jean Noel Kapferer
Point of Purchase Design Annual: No. 7 (Point of Purchase Design Annual) ~ POPAI HarperCollins Design International POPAI
Political Marketing Revolution: Transforming the Government of the UK ~ Jennifer Lees-Marshment Manchester University Press Jennifer Lees-Marshment
They Say They Want A Revolution:What Marketers Need to Know as Consumers Ta ~ Paul Matthaeus iUniverse.com Paul Matthaeus
Executive Reports: How to Get an Edge as an Advertiser: 100+ C-Level Execut ~ Aspatore Books Aspatore Books Aspatore Books

2601 - 2800

Small Business Marketing Advisor: Big Business Marketing Secrets That Can a ~ Aspatore Books,US
New Marketing: Drive the Digital Market or It Will Drive You ~ Malcolm McDonald - Hugh Wilson Butterworth-Heinemann Malcolm McDonald - Hugh Wilson
Absolut: Biography of a Bottle ~ Carl Hamilton Texere Publishing,US Carl Hamilton
Selling Project Management to Senior Executives ~ Connie Delisle - Janice Thomas - Kam Jugdev Project Management Institute Connie Delisle - Janice Tho...
The Successful Marketing Plan: A Disciplined and Comprehensive Approach ~ Roman G. Hiebing - Scott W. Cooper - Roman Hiebing Jr McGraw-Hill Publishing Co. Roman G. Hiebing - ...
Lions and Eagles and Bulls: Early American Tavern and Inn Signs from the Co ~ Princeton University Press
The Sponsored Life: Ads, TV and American Culture (Culture & the Moving Image) ~ Leslie Savan Temple University Press,U.S. Leslie Savan
The Fundamentals of Business-to-business Sales and Marketing ~ John M. Coe McGraw-Hill Contemporary John M. Coe
Dirty Politics: Deception, Distraction and Democracy ~ Kathleen Hall Jamieson Oxford University Press Inc, USA Kathleen Hall Jamieson
Advertising ~ Tony Yeshin Thomson Learning Tony Yeshin
Sex in Advertising: Perspectives on the Erotic Appeal (Communication) ~ Tom Reichert - Jacqueline Lambiase Lawrence Erlbaum Associates Inc,US Tom Reichert - Jacqueline Lamb...
Driven - Inside BMW, the Most Admired Car Company in the World ~ David Kiley John Wiley & Sons Inc David Kiley
Brand Hijack: Marketing Without Marketing ~ Alex Wipperfurth Portfolio Alex Wipperfurth
Go To Market Strategy: Advanced Techniques and Tools for Selling More Produ ~ Lawrence Friedman Butterworth-Heinemann Lawrence Friedman
Marketing Unwrapped ~ Ray Perry John Wiley and Sons Ltd Ray Perry
The Complete Guide to Book Publicity ~ Jodee Blanco Allworth Press,U.S. Jodee Blanco
The Marketing Casebook: Cases and Concepts ~ Sally Dibb - Lyndon Simkin Thomson Learning Sally Dibb - Lyndon Simkin
Visual Marketing: From Attention to Action ~ Lawrence Erlbaum Associates Inc,US
Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach ~ Linda Richardson McGraw-Hill Publishing Co. Linda Richardson
Trademarks of the 1950s ~ Tina Skinner - Jenna Palecko Schuck Schiffer Publishing Tina Skinner - Jenna Palecko Schuck
Selling on the Net ~ Herschell Gordon Lewis - Robert Lewis - Gordon Lewis Herschell McGraw-Hill Contemporary Herschell Go...
Instruc Ed Adv Inter Brand INF ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn
The Wave 3 Way to Building Your Downline ~ Richard Poe Prima Life Richard Poe
Culture and the Ad: Exploring Otherness in the World of Advertising (Instit ~ William M. O'Barr HarperCollins William M. O'Barr
Advertising and a Democratic Press ~ C.Edwin Baker Princeton University Press C.Edwin Baker
The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip ~ Thomas Frank University of Chicago Press Thomas Frank
Ordinary Advertising ~ Mark Silveira Xlibris Corporation Mark Silveira
Ebay Your Business: Maximise Profits and Get Results (One-Off) ~ Janelle Elms - Michael Bellomo - Joel Elad McGraw-Hill Publishing Co. Janelle Elms - Michael Bellomo...
Television and Political Advertising: Psychological Processes v. 1 (Lea's C ~ Lawrence Erlbaum Associates Inc,US
What a Great Idea!: More Than 300 Money-Making Concepts for Businesses, Non ~ Godfrey Harris Americas Group Publications,U.S. Godfrey Harris
The Best of Brochure Design: No. 1 ~ Rockport Publishers Rockport Publishers Inc. Rockport Publishers
Fundamentals of Business Marketing Education: A Guide for University-level ~ Haworth Press Inc.,U.S.
Graphis Annual Reports: Vol 8 (Graphis Annual Reports) ~ HarperCollins Design International
Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset ~ Joe Marconi NTC/Tribune Joe Marconi
Media Promotion & Marketing for Broadcasting, Cable & the Internet ~ Focal Press
Information Campaigns: Balancing Social Values and Social Change: Balancing ~ Sage Publications, Inc
Guerrilla Marketing: Put Your Advertising on Steroids ~ Jay, Conra Levinson Morgan James Publishing Jay, Conra Levinson
Designing for Children: Marketing Design That Speaks to Kids ~ Catharine Fishel Rockport Publishers Inc Catharine Fishel
Advertising and Sales Promotion Strategy ~ Gerard J. Tellis Prentice Hall Gerard J. Tellis
Dictionary of Marketing ~ Wolfgang J. Koschnick Gower Publishing Ltd Wolfgang J. Koschnick
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Com ~ Terence A. Shimp - M.Wayne Delozier Thomson Learning Terence A. Shimp - M.Wayne Delozier
5, 110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to A ~ Sean Mooney Greenwood Press Sean Mooney
Ogilvy on Advertising ~ David Ogilvy Prion Books Ltd David Ogilvy
Brand Medicine: The Role of Branding in the Pharmaceutical Industry ~ Tom Blackett - Rebecca Robins Palgrave Macmillan Tom Blackett - Rebecca Robins
Advertising for the Small Business: How to Get Maximum Sales for the Minimu ~ Nick Daws Otter Publications Nick Daws
Marketing (Handbooks in Operations Research & Management Science) ~ North-Holland Publishing Co
The Consumerist Manifesto: Advertising in Postmodern Times (Comedia) ~ Martin P. Davidson Routledge Martin P. Davidson
Selling with Goldmine Software ~ Barton A. Weitz - Stephen Castleberry - John Tanner McGraw-Hill Education Barton A. Weitz - Stephen ...
How to Exhibit at Trade Fairs: The Complete Guide to Making Your Company's ~ John Appleyard How To Books Ltd John Appleyard
The Age of Manipulation: The Con in Confidence, the Sin in Sincere ~ Wilson Bryan Key Madison Books, Inc Wilson Bryan Key
Advertising, Advertising ~ Winston Fletcher Profile Books Ltd Winston Fletcher
Saatchi & Saatchi: The Inside Story ~ Philip Kleinman NTC Publishing Group,U.S. Philip Kleinman
Market Response Models: Econometric and Time Series Analysis (International ~ Dominique M. Hanssens - Leonard J. Parsons - Randall L. Schultz Kluwer Academic Publishers Dominique...
How to Promote, Publicize and Advertise Your Growing Business: How to Get t ~ Kim Baker - Sunny Baker John Wiley & Sons Inc Kim Baker - Sunny Baker
Capturing Customers Hearts: getting your customers to love your products an ~ Brian. Clegg Financial Times/ Prentice Hall Brian. Clegg
American Corporate Identity ~ David E. Carter HarperCollins David E. Carter
Point, Click and Wow!: Quick Guide to Brilliant Laptop Presentations ~ Claudyne Wilder - David Fine Pfeiffer Wiley Claudyne Wilder - David Fine
Imagination Monograph: Ideas and Evolution (Ideas & Evolution) ~ Phaidon Press Ltd
Winning the Inner Game of Selling: How Sports Psychology Turns Ordinary Sal ~ Richard F. Gerson Crisp Publications Inc Richard F. Gerson
Marketing Communication: A Critical Introduction ~ Richard Varey Routledge Richard Varey
Stop Telling, Start Selling: How to Use Customer-focused Dialogue to Close Sales ~ Linda Richardson McGraw-Hill Education Linda Richardson
Marketer's Guide to Successful Package Design ~ Herbert M. Meyers - Murray J. Lubliner NTC Publishing Group,U.S. Herbert M. Meyers - Murray J. Lubli...
Advertising Media Workbook and Sourcebook ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Advertising and Sales Promotion ~ S.H.H. Kazmi - Satish K. Batra Excel Books S.H.H. Kazmi - Satish K. Batra
Managing Business Interfaces: Marketing and Engineering Issues in the Suppl ~ Springer-Verlag New York Inc.
Committee for Monitoring Agreements on Tobacco Advertising and Sponsorship: ~ Dept.of Health Stationery Office Books Dept.of Health
How To Publicise Your Business (Sixty Minute Success Skills) ~ Mike Park David Grant Publishing Mike Park
Standard Directory of Advertisers: 1 (Advertising Red Books: Advertiser, Ge ~ National Register Publishing
The Marketing Advantage ~ Colette Nassutti Amer Inst Cert Public Accountants Colette Nassutti
Antique Advertising Postcards in Full Color: 24 Ready-to-Mail Postcards fro ~ New York Historical Society - N -Y Historical Society Dover Publications Inc. New York Historical So...
The Commercialization of American Culture: New Advertising, Control and Dem ~ Matthew P. McAllister Sage Publications, Inc Matthew P. McAllister
DVD to Accompany Principles of Advertising ~ Duncan McGraw-Hill Education Duncan
Advertising Essentials: An Entrepreneur's Guide to Success ~ Michael P. Small AuthorHouse Michael P. Small
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones M.E. Sharpe John Philip Jones
Advertising: Principles and Practice: International Edition: Principles and ~ William D. Wells - John Burnett - Sandra Moriarty Prentice Hall William D. Wells - John Burnett - Sa...
Net Words: Creating High-impact Online Copy ~ Nick Usborne McGraw-Hill Publishing Co. Nick Usborne
Think Like Your Customer: A Winning Strategy to Maximise Sales by Understan ~ Bill Stinnett McGraw Hill Higher Education Bill Stinnett
Cause Marketing: Build Your Image and Bottom Line Through Socially Responsi ~ Joe Marconi Kaplan Business Joe Marconi
Brands That Rock: What Business Leaders Can Learn from the World of Rock an ~ Roger Blackwell - Kristina Stephan John Wiley & Sons Inc Roger Blackwell - Kristina Stephan
Marketing - The Retro Revolution ~ Stephen Brown Sage Publications Ltd Stephen Brown
The Truth About Yellow Pages: Making Them Work for You ~ Tom Davis St Lucie Press Tom Davis
Risk Taking Behaviour by Advertisers: Antecedents and Implications (Henley ~ Douglas West Henley Management College,The Douglas West
Attention, Attitude and Affect in Response to Advertising (Advertising & Co ~ Lawrence Erlbaum Associates Inc,US
Product Management ~ Donald R. Lehmann - Russell S. Winer McGraw-Hill Education (ISE Editions) Donald R. Lehmann - Russel...
Design and Art Direction ~ Booth-Clibborn Editions
Analysis for Marketing Planning (The McGraw-Hill/Irwin Series in Marketing) ~ Donald R. Lehmann - Russell S. Winer McGraw-Hill Education Donald R. Lehmann - Russell S. Winer
Sustainable Development Law: Principles, Practices, and Prospects ~ Marie-Claire Cordonier Segger - Ashfaq Khalfan Oxford University Press Marie-Claire Cordonier Segger...
Marketing Strategies for Design/Build Contracting ~ W.D. Booth Kluwer Academic Publishers W.D. Booth
Big Life in Advertising, A ~ Lawrence Simon & Schuster Lawrence
Brand / Wally Olins on Brands: Las Marcas Segun Wally Olins / Wally Olins o ~ Wally Olins Turner Wally Olins
Essentials of Contemporary Advertising ~ William F. Arens - David Schaefer McGraw Hill Higher Education William F. Arens - David Schaefer
Inside Network Marketing ~ Leonard W. Clements Prima Lifestyles Leonard W. Clements
Kleppner's Advertising Procedure: International Edition ~ W. Ronald Lane - Karen Whitehill King - J. Thomas Russell Prentice Hall W. Ronald Lane - Karen White...
The New Icons?: Art of Television Advertising ~ Paul Rutherford University of Toronto Press Paul Rutherford
Advertising Made Easy: Advertise in the Right Place, at the Right Time, to ~ Kathy J. Kobliski Entrepreneur Press Kathy J. Kobliski
Living Up to the Ads: Gender Fictions of the 1920s (New Americanists) ~ Simone Weil Davis Duke University Press Simone Weil Davis
The Ultimate Marketing Toolkit: Ads That Attract Customers, Brochures That ~ Paula Peters Adams Media Corporation Paula Peters
A Nonparametric Approach to Perceptions-based Market Segmentation: Applicat ~ Christian Buchta - Sara Dolnicar - Thomas Reutterer Springer-Verlag, Austria Christian Buchta - Sara...
Sentimental Materialism: Gender, Commodity, Culture and Nineteenth-Century ~ Lori Merish Duke University Press Lori Merish
Getting Attention: Leading-Edge Lessons for Publicity and Marketing: Leadin ~ Susan Y Kohl Butterworth-Heinemann Susan Y Kohl
Billboards of the Past ~ Randy Littlefield - Sharon Littlefield Schiffer Publishing Randy Littlefield - Sharon Littlefield
Business Marketing: United States Edition ~ Edward G. Brierty - Robert W. Eckles - Robert R. Reeder Prentice Hall Edward G. Brierty - Robert W. ...
Headline: Beginner's Guide to Mastering the Media ~ David Arscott Pomegranate Press David Arscott
Effective Marketing: Creating and Keeping Customers ~ William G. Zikmund - Michael D'Amico South Western College Publishing William G. Zikmund - Michael D...
I Sent You a Letter... Did You Reply?: True Tales of a Junk Mail Whiz ~ Henry Cowen Trafford Publishing Henry Cowen
Great American Blow-up: Puffery in Advertising and Selling ~ Ivan L. Preston The University of Wisconsin Press Ivan L. Preston
Strategic Relationship Marketing ~ Soren Hougaard - Mogens Bjerre Springer-Verlag Berlin and Heidelberg GmbH & Co. K Soren Hougaard - M...
Contemporary Advertising (Cram101 Textbook Outlines) ~ 9th Edition Arens Academic Internet Publishers Incorporated 9th Edition Arens
Living Up to the Ads: Gender Fictions of the 1920s (New Americanists) ~ Simone Weil Davis Duke University Press Simone Weil Davis
European Advertising and Media Yearbook ~ World Advertising Research Center
Advertising Services (Career Competencies in Marketing Series) ~ Ralph D. Wray McGraw-Hill Education Ralph D. Wray
Marketing Builder Express ~ JIAN Tools for Sales Inc. South Western College Publishing JIAN Tools for Sales Inc.
God, the Unicorn and Advertising ~ graeme livingstone-wallace Pen Press Publishers Ltd graeme livingstone-wallace
Dictionary of Marketing Communications ~ Norman A.P. Govoni Sage Publications, Inc Norman A.P. Govoni
One Show Interactive: No.21 ~ RotoVision
Practical Publicity: How to Boost Any Cause ~ David Tedone Harvard Common Press,U.S. David Tedone
Ads, Fads and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $ ~ David Morrison Kaplan Business David Morrison
Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business ~ Robert W. Bly Nelson Business an imprint of Thomas Nelson Publishers Robert W. Bly
Best of European Design & Advertising ~ Art Directors Club of Europe Te Neues Publishing Company Art Directors Club of Europe