Sales & Marketing

6000

Creating New Clients: Marketing and Selling Professional Services

New and Improved: The Story of Mass Marketing in America

Services Marketing: United States Edition: People, Technology, Strategy

Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.))

Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor)

Advertising Outdoors

Source Book of County Demographics (Sourcebook of County Demographics)

Gale Encyclopedia of E-Commerce

Marketing Strategies for Design/Build Contracting

Strategic Marketing Problems: Cases and Comments

Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Library in Marketing)

English-Russian Dictionary of Advertising & Marketing

Marketing Channels

Strategic Marketing for Nonprofit Organizations

Market Research in Practice

Design and Marketing Of New Products: United States Edition (Design and Marketing of New Products)

Latin America: A Directory and Sourcebook

Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945

Selling Project Management to Senior Executives

Consumers (McGraw-Hill/Irwin Series in Marketing)

1 - 200

Creating New Clients: Marketing and Selling Professional Services ~ Kevin Walker - Cliff Ferguson - Paul Denvir Thomson Learning Kevin Walker - Cliff Ferguson - Paul De...
New and Improved: The Story of Mass Marketing in America ~ Richard S. Tedlow Basic Books Inc.,U.S. Richard S. Tedlow
Services Marketing: United States Edition: People, Technology, Strategy ~ Christopher Lovelock - Jochen Wirtz Prentice Hall Christopher Lovelock - Jochen Wirtz
Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.)) ~ Gale Group
Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor) ~ Sarah White - John Woods Adams Media Corporation Sarah White - John Woods
Advertising Outdoors ~ David Bernstein Phaidon Press Ltd David Bernstein
Source Book of County Demographics (Sourcebook of County Demographics) ~ Gale
Gale Encyclopedia of E-Commerce ~ Gale
Marketing Strategies for Design/Build Contracting ~ W.D. Booth Kluwer Academic Publishers W.D. Booth
Strategic Marketing Problems: Cases and Comments ~ Roger A. Kerin - Robert A. Peterson Prentice Hall Roger A. Kerin - Robert A. Peterson
Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Libr ~ Sage Publications Ltd
English-Russian Dictionary of Advertising & Marketing ~ V. B. Bobrov Russo V. B. Bobrov
Marketing Channels ~ Barry Berman John Wiley and Sons (WIE) Barry Berman
Strategic Marketing for Nonprofit Organizations ~ Philip Kotler - Alan R. Andreasen - Alan R. Andreason Pearson US Imports & PHIPEs Philip Kotler - Al...
Market Research in Practice ~ Paul N. Hague - Peter Jackson Kogan Page Ltd Paul N. Hague - Peter Jackson
Design and Marketing Of New Products: United States Edition (Design and Mar ~ Glen L. Urban - John R. Hauser Prentice Hall Glen L. Urban - John R. Hauser
Latin America: A Directory and Sourcebook ~ Euromonitor Euromonitor PLC Euromonitor
Sampling the Universe: Growth, Development and Influence of Market Research ~ Colin McDonald - Stephen King NTC Publications Colin McDonald - Stephen King
Selling Project Management to Senior Executives ~ Connie Delisle - Janice Thomas - Kam Jugdev Project Management Institute Connie Delisle - Janice Tho...
Consumers (McGraw-Hill/Irwin Series in Marketing) ~ Eric Arnould - Linda Price - George M. Zinkhan McGraw-Hill Education Eric Arnould - Linda Price - Ge...
European Marketing Data and Statistics (European Marketing Data & Statistics) ~ Euromonitor International Euromonitor PLC Euromonitor International
International Corporate Identity: v. 1 ~ Laurence King Publishing
Introduction to E-Commerce ~ Jeffrey F. Rayport - Bernard J. Jaworski Irwin Jeffrey F. Rayport - Bernard J. Jaworski
Sports Marketing: A Strategic Perspective ~ Matthew D. Shank Prentice Hall Matthew D. Shank
Purple Cow: Transform Your Business by Being Remarkable ~ Seth Godin Michael Joseph Ltd Seth Godin
The Ad Men and Women: A Biographical Dictionary of Advertising ~ Greenwood Press
Marketing Communications: Contexts, Strategies and Applications ~ Chris Fill Financial Times/ Prentice Hall Chris Fill
Por Que Compramos ~ Paco Underhill Gestion 2000 Paco Underhill
Consumer Behavior: An Applied Approach (Grandes Novelistas) ~ Nessim Hanna - Richard Wozniak Prentice Hall Nessim Hanna - Richard Wozniak
Publicidad y Diseno - El Nuevo Reto de La Comunicacion ~ Abraham Moles - Joan Costa Ediciones Infinito Abraham Moles - Joan Costa
Guia de La Etiqueta Social y Empresarial ~ Maria Rosa Collell Gestion 2000 Maria Rosa Collell
Comparing and Contrasting Marketing Assumptions and Advertising Strategies ~ Joseph P Helgert Edwin Mellen Press Ltd Joseph P Helgert
Architectural Issues of Web-Enabled Electronic Business ~ IGI Publishing
Expand!: Dynamic Approach to International Marketing Development ~ Alain-Eric Giordan Gower Publishing Ltd Alain-Eric Giordan
Advertising and Promotion with Powerweb ~ Belch Irwin Belch
Technology and Business Strategy: Getting the Most Out of Technological Assets ~ William M. Watkins Greenwood Press William M. Watkins
I-cons: Essential Guide to Winning and Keeping High-value Customers ~ Ross Honeywill - Verity Byth Random House Australia Ross Honeywill - Verity Byth
Model ~ Marie Anderson Boyd Collins & Brown Marie Anderson Boyd
Customer Satisfaction Research Management: A Comprehensive Guide to Integra ~ Derek R. Allen ASQ Quality Press Derek R. Allen
Market Research Handbook ~ ESOMAR John Wiley and Sons Ltd ESOMAR
Marketing Research: The Impact of the Internet ~ Carl D McDaniel - Roger H Gates South-Western Publishing Carl D McDaniel - Roger H Gates
Machine Intelligence: Logic and the Acquisition of Knowledge No.11 (Machine ~ Clarendon Press
Research in Consumer Behaviour: Consumption in Marketizing Economics v. 7 ( ~ JAI Press
Marketing Principles and Best Practices ~ K. Hoffman - Michael Czinkota - Peter Dickson South Western College Publishing K. Hoffman - Michael ...
How to Get the Best Creative Work from Your Agency ~ Nancy L. Salz McGraw-Hill Primis Custom Publishing Nancy L. Salz
Cases in Consumer Behavior, Volume I: v. 1 ~ Martha McEnally Prentice Hall Martha McEnally
Writing PR: A Multimedia Approach ~ Meta G. Carstarphen - Richard A. Wells Allyn & Bacon Meta G. Carstarphen - Richard A. Wells
Foreign Advertising in China: Becoming Global, Becoming Local ~ Jian Wang Iowa State University Press Jian Wang
Developing and Branding the Fashion Merchandising Portfolio ~ Janace Bubonia-Clarke - Phyllis Borcherding Fairchild Books Janace Bubonia-Clarke - Phyllis Borcherd...
New and Improved: The Story of Mass Marketing in America ~ Richard S. Tedlow Basic Books Inc.,U.S. Richard S. Tedlow
Applied Research Methods for Mass Communicators ~ Joey Reagan Marquette Books Joey Reagan
National Director Corporate Public Affairs (National Directory of Corporate ~ Columbia Books Inc Publishers
Marketing Research: WITH SPSS Software CD-ROM 14.0 ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
Consumer Behavior and Managerial Decision Making: United States Edition ~ Frank R Kardes Prentice Hall Frank R Kardes
Learning Points: 80 Activities/Actions Call Center Excellence with Disk (Le ~ Garber Peter - Peter R. Garber HRD Press Garber Peter - Peter R. Garber
Basic Marketing Research ~ Alvin C Burns - Ronald F. Bush Prentice Hall Alvin C Burns - Ronald F. Bush
Marketing Warfare ~ Al Ries - Jack Trout - Jack Trout McGraw-Hill Education Al Ries - Jack Trout - Jack Trout
The British Design and Art Direction Annual (British Design and Art Direction) ~ "British Design & Art Direction" Laurence King Publishing "British Design & Art Direction"
Marketing Research: Text and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Service/Quality Solution: Using Service Management to Gain Competitive Advantage ~ David A. Collier Irwin Professional (USA) David A. Collier
Introducing Marketing ~ John Burnett John Wiley & Sons Inc John Burnett
Estrategias Y Marketing De Museos ~ N. Kotler - P. Kotler Ariel N. Kotler - P. Kotler
Marketing Research: Online Research Applications ~ Alvin C. Burns - Ronald F. Bush Prentice Hall Alvin C. Burns - Ronald F. Bush
Designing Online Identities: Successful Graphic Strategies for Brands on the Web ~ Clay Andres Rockport Publishers Inc Clay Andres
Direct Selling Channels ~ Haworth Press
Marketing Management in Practice (CIM Coursebook) ~ John Williams CIMA Publishing John Williams
Marketing Handbook ~ Gillie Mayer Hollis Publishing Ltd Gillie Mayer
Concise Encyclopedia of Church and Religious Organization Marketing ~ Robert Stevens - Bruce Wrenn - Henry Cole Haworth Press Inc.,U.S. Robert Stevens - Bruce Wrenn - Hen...
Print's Best Letterheads/business Cards: No 4 (Print's Best Letterheads & B ~ R C Publications - Rc Pubns RC Publications Inc R C Publications - Rc Pubns
Fourth Generation R & D: Managing Knowledge, Technology and Innovation ~ Bill Miller - Langdon Morris John Wiley & Sons Inc Bill Miller - Langdon Morris
Strategic Advertising Management ~ Larry Percy - John Rossiter - Richard Elliott Oxford University Press Larry Percy - John Rossiter - ...
AMA Handbook for Customer Satisfaction ~ Alan F. Dutka McGraw-Hill Contemporary Alan F. Dutka
One Show Interactive: No. 23 ~ One Club for Art & Copy Inc.,U.S.
One Show Interactive: No.20 ~ RotoVision
Radical Marketing ~ S. Hill - G. Rifkin HarperBusiness,U.S. S. Hill - G. Rifkin
Consumer Behavior (Irwin/Mcgraw-Hill Series in Marketing) ~ Del Hawkins - Roger Best - Kenneth Coney Irwin Del Hawkins - Roger Best - Kenneth Coney
The Design of Advertising ~ Roy Paul Nelson William C. Brown Roy Paul Nelson
Marketing Strategy ~ Michael Hartline - O.C. Ferrell South Western College Publishing Michael Hartline - O.C. Ferrell
Corporate Showcase: Photography, Illustration and Graphic Design No. 11 ~ Rizzoli International Publications
The Principles of Global Marketing ~ KEEGAN Pearson US Imports & PHIPEs KEEGAN
Marketing Research ~ A. Parasuraman Houghton Mifflin College Div A. Parasuraman
Exploring Market Research ~ ZIKMUND - DESARBO South Western College Publishing ZIKMUND - DESARBO
2, 439 Tested Secrets for Direct Marketing Success ~ Denny Hatch - Don Jackson McGraw-Hill Contemporary Denny Hatch - Don Jackson
Customer-Effective Web Sites ~ Julia Dalgleish Prentice Hall Julia Dalgleish
Graphis Promotion Design: Vol 2 (Promotion Design) ~ HarperCollins Design International
Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out ~ Tim Williams Copy Workshop Tim Williams
American Generations: Who They Are, How They Live (American Generations) ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
The Leo Burnett Worldwide Advertising and Media Fact Book ~ Brian Jacobs Triumph Books Brian Jacobs
Tecnicas de Marketing Politico ~ Francisco Javier Barranco Saiz Piramide Francisco Javier Barranco Saiz
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guid ~ Plunkett Research Ltd Plunkett Research, Ltd. Plunkett Research Ltd
Math for Merchandising: A Step-by-Step Approach ~ Evelyn C. Moore Prentice Hall Evelyn C. Moore
Internet Business Models and Strategies: Text and Cases ~ Allan Afuah - Christopher Tucci McGraw-Hill Publishing Co. Allan Afuah - Christopher Tucci
Integrated Marketing Communications ~ David Pickton - Amanda Broderick Financial Times/ Prentice Hall David Pickton - Amanda Broderick
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation ~ Sean Nixon Sage Publications Ltd Sean Nixon
Relationship Marketing: Three-Volume Set (SAGE Library in Business and Mana ~ Sage Publications Ltd
Management: Meeting and Exceeding Customer Expectations ~ W.Richard Plunkett - Raymond Attner South Western College Publishing W.Richard Plunkett - Raymond At...
Customer Relationship Management ~ EC-Council OSB Publisher Pte Ltd EC-Council
Marketing Briefs: A Revision and Study Guide ~ Sally Dibb Butterworth-Heinemann Ltd Sally Dibb
The Call Center Handbook: The Complete Guide to Starting, Running and Impro ~ Keith Dawson R & D Keith Dawson
Graphis Advertising (Advertising Annual) ~ B. Martin Pedersen HarperCollins Design International B. Martin Pedersen
Marketing Management & Strategy ~ Peter Doyle Financial Times/ Prentice Hall Peter Doyle
Consumer Behavior in Travel and Tourism ~ Abraham Pizam - Y. Mansfeld Haworth Press Inc.,U.S. Abraham Pizam - Y. Mansfeld
You Can't Teach a Kid to Ride a Bike at a Seminar ~ Sandler Penguin Sandler
Flying High in Travel: Complete Guide to Careers in the Travel Industry ~ Karen Rubin John Wiley & Sons Inc Karen Rubin
Marketing Management and Strategy ~ Peter Doyle Financial Times/ Prentice Hall Peter Doyle
Persuasive Imagery: A Consumer Response Perspective (Advertising & Consumer ~ Linda M. Scott - Rajeev Batra Lawrence Erlbaum Associates Inc,US Linda M. Scott - Rajeev Batra
The Encyclopaedia of Technical Market Indicators ~ Robert W. Colby McGraw-Hill Publishing Co. Robert W. Colby
Una Queja Es Un Favor: Como Utilizar Los Comentarios de Los Clientes Como H ~ Janelle Barlon - Claas Moller - Janelle Barlow Grupo Editorial Norma Janelle Barlon - Claas Moller -...
Motivating Customer Service Employees: A Hands-on Guide to Help You Improve ~ Leslie Hansen Harps Purdue University Press Leslie Hansen Harps
Complete Idiot's Guide to Online Marketing (The Complete Idiot's Guide) ~ Bill Eager Que Bill Eager
Promotion Management ~ John J. Burnett Houghton Mifflin (Academic) John J. Burnett
The Behavioral Economics of Brand Choice ~ Gordon R. Foxall - Jorge M. Olivera-Castro - Teresa C. Schrezenmaier - Victoria K. James Palgrave Ma...
Valuepack:Framework for Marketing Management with Operations Management.: A ~ Philip Kotler - Nigel Slack Prentice Hall Philip Kotler - Nigel Slack
Customer Once Client Forever ~ Richard Buckingham Jaico Publishing House Richard Buckingham
Marketing Australian Travel and Tourism: Practice and Principles ~ John I. Richardson Hospitality Press,Australia John I. Richardson
Leadership and the Customer Revolution: The Messy, Unpredictable, and Inesc ~ G. Heil - T. Parker - R. Tate Van Nostrand Reinhold G. Heil - T. Parker - R. Tate
Marketing Management for the Hospitality Industry: A Strategic Approach ~ Allen Z. Reich John Wiley & Sons Inc Allen Z. Reich
Commissions, Bonuses and Beyond: Sales and Marketing Management's Guide to ~ William P. Keenan McGraw-Hill Education William P. Keenan
Emotions, Advertising and Consumer Choice ~ Flemming Hansen Copenhagen Business School Press Flemming Hansen
Diseo ~ Reinaldo J. Leiro Ediciones Infinito Reinaldo J. Leiro
United Colors: The Benetton Campaigns ~ Scriptum Editions
Conquering Cold-Calling Fear Before and After the Sale ~ Don Surath Cypress House Don Surath
La Presentacion Convincente ~ Tim Hindle Grijalbo Tim Hindle
Marketing Communications: Theory and Applications ~ John R. Rossiter - Steven Bellman Prentice Hall John R. Rossiter - Steven Bellman
Market-Based Management ~ Roger Best Prentice Hall Roger Best
Strategic Brand Management: Building, Measuring, and Managing Brand Equality ~ Kevin Keller Prentice Hall Kevin Keller
La Investigacion de Los Mercados En La Practica (Marketing Practico) ~ Jose Maria Ferre Trenzano Grupo Oceano Jose Maria Ferre Trenzano
The Handbook of Online Marketing Research: A Data Driven Approach for Devel ~ Joshua Grossnickle - Oliver Raskin McGraw-Hill Education Joshua Grossnickle - Oliver Raskin
Internet Business Models and Strategies: Text and Cases ~ Allan Afuah - Christopher Tucci McGraw-Hill Education Allan Afuah - Christopher Tucci
Marketing Management: Millennium Edition: United States Edition (Prentice-H ~ Philip Kotler Prentice Hall Philip Kotler
Stand-out Service: Talk Straight, Think Positive and Smile! (The Customer S ~ Dartnell Publications - Dartnell Corp Dartnell Corporation Dartnell Publications - Dartnell Corp
Surprising Secrets of Mystery Shoppers: 10 Steps to Quality Service That Ke ~ Anne M. Obarski Word Assn Pub Anne M. Obarski
Marketing Research and SPSS 11.0 Package: United States Edition ~ Naresh Malhotra Prentice Hall Naresh Malhotra
World Wide Web Marketing [2nd Edition] ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Retail Management (The Mcgraw-Hill Series in Marketing) ~ Ronald W. Hasty - James Reardon McGraw-Hill Education Ronald W. Hasty - James Reardon
Marketing ~ Warren J. Keegan - Sandra E. Moriarty - Thomas R. Duncan Prentice Hall Warren J. Keegan - Sandra E. ...
Quality Customer Service: How to Win with the Customer (Crisp Fifty-Minute ~ William B. Martin Crisp Publications Inc William B. Martin
Marketing and Consumer Identity in Multicultural America ~ Marye C. Tharp Sage Publications, Inc Marye C. Tharp
Extraordinary Guarantees: New Way to Build Quality Throughout Your Company ~ Christopher W.L. Hart Amacom Christopher W.L. Hart
The Psychology of Sales Call Reluctance: Earning What You're Worth in Sales ~ George W. Dudley - Shannon L. Goodson Behavioral Sciences Research Press George W. Dudley - Shannon ...
Hands-on SQL: The Language, Querying, Reporting and the Marketplace (with C ~ Robert Groth Prentice Hall Robert Groth
Credit Derivatives and Credit Linked Notes (Frontiers in Finance) ~ Satyajit Das John Wiley & Sons (Asia) Pte Ltd Satyajit Das
Evaluating Marketing Strengths and Weaknesses (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
Ingles Atencion al Cliente/ English Customer Service ~ Alejandra Souto Moure Alejandra Souto Moure
Make Your Website Work for You: How to Convert Your Online Content into Pro ~ Jeff Cannon McGraw-Hill Education Jeff Cannon
ActiveBook, Principles of Marketing ~ Philip Kotler - Gary Armstrong Prentice Hall Philip Kotler - Gary Armstrong
Rural Marketing: Targeting the Non-urban Consumer ~ Sanal Kumar Velayudhan SAGE Publications Ltd Sanal Kumar Velayudhan
Winning at Mergers and Acquisitions: The Guide to MarketFocused Planning an ~ Mark N. Clemente - David S. Greenspan John Wiley & Sons Mark N. Clemente - David S. Greenspan
Sales Secrets from Your Customers (State of the Art Selling) (State of the ~ Barry J. Farber Career Press Barry J. Farber
New Product Introduction: A Systems Technology & Process Approach (50-minut ~ J.David Viale Crisp Publications Inc J.David Viale
Consumer Behavior: Buying, Having, and Being: United States Edition: Buying ~ Michael R. Solomon Prentice Hall Michael R. Solomon
High Performance Selling: Advice, Tactics, and Tools. the Complete Guide to ~ Terry Beck Career Press Terry Beck
Culture Incorporated: Museums, Artists, and Corporate Sponsorships ~ Mark W. Rectanus University of Minnesota Press Mark W. Rectanus
The Orientalist Poster ~ Abderrahman Slaoui I B Tauris & Co Ltd Abderrahman Slaoui
41st Publication Design Annual (Society of Publication Designers' Publicati ~ The Society of Publication Designers Rockport Publishers Inc The Society of Publication Designers
Call Center Agent Turnover and Retention: The Best of Call Center Managemen ~ Call Center Press
E-commerce Systems Architecture and Applications (Telecommunications Library) ~ Wasim E. Rajput Artech House Wasim E. Rajput
Consumer Research: Postcards from the Edge (Consumer Research and Policy) ~ Routledge
Codigos Eticos de Publicidad y Marketing (Ariel Comunicacion) ~ Planeta Publishers - Hugo Aznar Planeta Planeta Publishers - Hugo Aznar
Web Enable Your Small Business in a Weekend (In a Weekend) ~ John Gosney Prima Tech John Gosney
Basic Marketing Research (ISE) ~ Gilbert Churchill; Tom Brown South Western College Gilbert Churchill; Tom Brown
How to Market, Establish a Brand, and Sell Professional Services ~ Alan Weiss Kennedy Information Alan Weiss
The E-commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena ~ Alexis Gutzman Amacom Alexis Gutzman
International Marketing Data and Statistics (International Marketing Data & ~ Euromonitor PLC
Internet Commerce Development (Computing) ~ Craig Standing Artech House Craig Standing
"I Hate Selling" Book ~ Allan Boress Amacom Allan Boress
Como Ganar Dinero En Internet ~ Kelly Jason Robin Book Kelly Jason
Essentials of Marketing Research ~ William G. Zikmund - Barry Babin South Western College Publishing William G. Zikmund - Barry Babin
From Selling to Managing ~ Ronald Brown Amacom Ronald Brown
Customer Service: A Practical Approach ~ Elaine K. Harris Prentice Hall Elaine K. Harris
Sales Forecasting Management: A Demand Management Approach ~ John T. (Tom) Mentzer - Mark A. Moon Sage Publications, Inc John T. (Tom) Mentzer - Mark A. Moon
Marketing Management for the Hospitality Industry: A Strategic Approach ~ Allen Z. Reich John Wiley & Sons Inc Allen Z. Reich
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Marketing 02/03 (Annual Editions: Marketing) ~ John E. Richardson McGraw-Hill Education John E. Richardson
Fundamentals of Selling: Customers For Life Through Service (Fundamentals o ~ Charles Futrell McGraw-Hill Education Charles Futrell
Entries and Exits: Visits to 16 Trading Rooms (Wiley, Trading) ~ Alexander Elder John Wiley & Sons Inc Alexander Elder
Predictive Dialing Fundamentals: An Overview of Predictive Dialing Technolo ~ Aleksander Szlam - Ken Thatcher CMP Books Aleksander Szlam - Ken Thatcher
Core Concepts of Marketing ~ John J. Burnett John Wiley & Sons Inc John J. Burnett
Benchmarking Staff Performance: How Staff Departments Can Enhance Their Val ~ Jac Fitz-enz Jossey Bass Wiley Jac Fitz-enz
Dining Room and Banquet Management ~ A.J. Strianese Delmar A.J. Strianese
CIM Revision Cards:Marketing Management in Practice 05/06 (CIM Revision Cards S) ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
One Hundred and One Ways to Promote Your Web Site ~ Susan Sweeney Maximum Press Susan Sweeney
Marketing Research: WITH SPSS Software CD-ROM 14.0 ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
The Process-centered Enterprise: Managing Work, People, and Technology for ~ Gabriel A. Pall - Leslie A. Kelley St Lucie Press Gabriel A. Pall - Leslie A. Kelley
E-Distribution ~ F.Barry Lawrence - Daniel Jennings - Brian Reynolds South Western College Publishing F.Barry Lawrenc...
Customer-centered Telecommunications Services Marketing (Artech House Telec ~ Karen G. Strouse Artech House Karen G. Strouse
Marketing Textiles from Fiber ~ Allen C. Cohen Fairchild Books Allen C. Cohen
Advertising and Identity in Europe: The I of the Beholder ~ Intellect Books
Service Selling: Guide to Increasing Sales Profits in Consumer Financial Se ~ Robert G. Stemper John Wiley & Sons Inc Robert G. Stemper
Become the Brand of Choice: How to Earn Millions Through Relationship Marketing ~ Jason Hartman Access Publishers Network Jason Hartman
Help Desk Practitioners Handbook ~ Barbara Czegel John Wiley & Sons Barbara Czegel
Rocking the Ages ~ J.Walker Smith - Ann S. Clurman HarperBusiness,U.S. J.Walker Smith - Ann S. Clurman
Introduccion al Marketing en Internet: Spanish Para Empresas (Compumagazine ~ Fabian Feld - Fabin Feld M.P. Ediciones Fabian Feld - Fabin Feld
Improving Service Quality: Achieving High Performance in the Public and Pri ~ Michael E. Milakavich St Lucie Press Michael E. Milakavich
Untangling Organizational Gridlock: Strategies for Building a Customer Focus ~ Michele L. Bechtell Amacom Michele L. Bechtell
Marketing Research: Measurement and Method ~ Donald Tull - Del Hawkins Macmillan USA Donald Tull - Del Hawkins
The Essential Legal Guide to Events: A Practical Handbook for Event Profess ~ David Becker David Becker David Becker
British Telecom Systems: A Guide to Choosing the Best Technologies and Services ~ Kerstin Peterson CMP Books Kerstin Peterson
Wave 4: Network Marketing in the 21st Century ~ Richard Poe Prima Life Richard Poe
Public Relations for Marketing Management (Studies in Marketing Management) ~ Frank Jefkins Palgrave Macmillan Frank Jefkins

201 - 400

Spanish Marketing Dictionary ~ Harrap
*S, C, P, F... ~ Actar
Public Relations on the Net: Winning Strategies to Inform and Influence the ~ Shel Holtz Amacom Shel Holtz
Social Marketing: Improving the Quality of Life ~ Philip Kotler - Ned Roberto - Nancy R. Lee Sage Publications, Inc Philip Kotler - Ned Roberto - Nanc...
Global E-commerce: Impacts of National Environment and Policy ~ Cambridge University Press
Marketing Planning Guide (Haworth Marketing Resources) ~ David Loudon - William E. Warren - Bruce Wrenn - Robert E. Stevens Haworth Press Inc.,U.S. David Lou...
Marketing Research: An Aid to Decision Making ~ Alan T. Shao - Kevin Zheng Zhou Alan T. Shao - Kevin Zheng Zhou
How to Write Fundraising Materials That Raise More Money: The Art, the Scie ~ Tom Ahern Emerson & Church Tom Ahern
REWIND: Forty Years of Design and Advertising ~ Phaidon Press Ltd
Careers in E-Commerce: Security and Encryption (Library of E-Commerce and I ~ Chris Hayhurst Rosen Publishing Group Chris Hayhurst
Financial Customer Service: A Guide to Making Smarter Money Decisions ~ Hal Schaeffer John Wiley & Sons Inc Hal Schaeffer
Hospitality and Travel Marketing ~ Alastair M. Morrison Delmar Alastair M. Morrison
Festive: The Art and Design of Promotional Mailing ~ Scott Witham RotoVision Scott Witham
Advergaming and In-Game Advertising: An Approach to the Next Generation of ~ Gerald Marolf VDM Verlag Dr. Mueller e.K. Gerald Marolf
Customers Mean Business: How World-Class Companies Build Relationships That Last ~ James A. Unruh Perseus Books,U.S. James A. Unruh
Internet Marketing for Information Technology Companies: Proven Online Tech ~ Barry Silverstein Maximum Press (FL) Barry Silverstein
How to Understand and Use Design and Layout (Graphic Designers Library) ~ Alan Swann How Design Books Alan Swann
Creating a Company for Customers: How to build and lead a market driven org ~ Malcolm Mcdonald - Martin Christopher - Simon.Dr. Knox - Adrian Payne Financial Times/ Prentice Hall...
Comercio Internacional I / International Commerce I: Mercadotecnia Internat ~ Salvador Mercado Salvador Mercado
The Customer Connection: A Business Novel That Reveals the Link to Profit a ~ Terry L. Mayfield Terry L. Mayfield
Great Advertising Campaigns: How They Achieve Both Creative and Business Ob ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Strategic Marketing: Creating Competitive Advantage ~ Douglas West - John Ford - Essam Ibrahim Oxford University Press Douglas West - John Ford - Essam Ib...
Mercedes Benz Brand Places: Architecture and Interior Design ~ Christian Marquart AVEdition,Germany Christian Marquart
Advertising Principles and Effective IMC Practice ~ William Wells - Sandra Moriarty - John Burnett - May Lwin Prentice Hall Singapore William Wells - Sa...
Advertisers Annual ~ Hollis Publishing Ltd
Service-Oriented Architecture (SOA): A Planning and Implementation Guide fo ~ Eric A. Marks - Michael Bell John Wiley & Sons Inc Eric A. Marks - Michael Bell
Designing Systems for Internet Commerce ~ G. Winfield Treese - Lawrence C. Stewart Addison Wesley G. Winfield Treese - Lawrence C. Stewart
Electronic Marketing: Integrating Electronic Marketing Tools (Dryden Press ~ Joel Reedy - Shauna Schullo - Kenneth Zimmerman South Western College Publishing Joel Reedy - Shauna...
Marketing with Newsletters ~ Elaine Floyd Writer's Digest Books Elaine Floyd
Understanding and Designing Market Research ~ Thomson Learning
Managing Brand Equity: Capitalizing on the Value of a Brand Name ~ David A. Aaker Jossey Bass Wiley David A. Aaker
Building a Chain of Customers: Linking Business Functions to Create the Wor ~ Richard J. Schonberger The Free Press Richard J. Schonberger
Strategic Marketing for Educational Institutions ~ Philip Kotler - Karen Fox Prentice Hall Philip Kotler - Karen Fox
High Performance Sales Organizations: Achieving Competitive Advantage in th ~ Kevin J. Corcoran McGraw-Hill Education Kevin J. Corcoran
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro ~ Kenneth E. Clow - Donald Baack Prentice Hall Kenneth E. Clow - Donald Baack
Street Trends ~ Janine Lopiano-Misdom - Joanne De Luca HarperCollins Janine Lopiano-Misdom - Joanne De Luca
Keeping Clients Satisfied: Make Your Service Business More Successful and P ~ Robert W. Bly NYIF Robert W. Bly
Business-to-business Internet Marketing: Five Proven Strategies for Increas ~ Barry Silverstein ebrandedbooks.com,US Barry Silverstein
State of the Art Selling: 100 Top Sales Performance Share Their Secrets of ~ Barry J. Farber Career Press Barry J. Farber
Branded Nation: Our Love Affair with Luxury ~ James B. Twitchell Simon & Schuster James B. Twitchell
Strategic Marketing Problems: Cases and Comments ~ Roger A. Kerin - Robert A. Peterson Prentice Hall Roger A. Kerin - Robert A. Peterson
Lessons in Service from Charlie Trotter ~ Edmund O. Lawler Ten Speed Press,U.S. Edmund O. Lawler
Leveraging the Corporate Brand ~ James R. Gregory - Jack G. Wiechmann McGraw-Hill Contemporary James R. Gregory - Jack G. Wiechmann
Visualizing Project Management ~ Kevin Forsberg - Hal Mooz John Wiley & Sons Inc Kevin Forsberg - Hal Mooz
QoS: Measurement and Evaluation of Telecommunications Quality of Service ~ William C. Hardy John Wiley and Sons Ltd William C. Hardy
Copywriting for the Electronic Media: A Practical Guide ~ Milan D. Meeske - R.C. Norris Wadsworth Milan D. Meeske - R.C. Norris
Conducting a Survey: SPSS Workbook ~ Brenda McCormack - Liz Hill Thomson Learning Brenda McCormack - Liz Hill
The Ultimate Customer Support Executive: Unleash The Power Of Your Customer ~ Philip Verghis Silicon Pr Philip Verghis
1998-1999 Medical and Healthcare Marketplace Guide: Directory and Internet ~ Center for Consumer Healthcare Info
Digital Economic Dynamics: Innovations, Networks and Regulations ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Increase Your Web Traffic in a Weekend (In a Weekend (Premier Press)) ~ William Stanek Prima Tech William Stanek
Operations Management: Meeting Customer's Demands ~ Richard J. Schonberger - Edward Knod McGraw-Hill Education Richard J. Schonberger - Edward Knod
Playing in Traffic on Madison Avenue: Tales of Advertising's Glory Years ~ David J. Herzbrun Irwin Professional (USA) David J. Herzbrun
Official Online Marketing with Netscape ~ Greg Holden Ventana Press,U.S. Greg Holden
Success at the Enquiry Desk: Successful Enquiry Answering - Every Time (The ~ Tim Owen Facet Publishing Tim Owen
Gender and Utopia in Advertising: A Critical Reader ~ Syracuse University Press
Mischief Marketing: How the Rich, Famous and Successful Really Got Their Ca ~ Raymond Simon Contemporary Books Inc Raymond Simon
The Value of a Dollar: Millennium Edition (Value of a Dollar) ~ Scott Derks Grey House Publishing Inc.,U.S. Scott Derks
The Most Offending Soul Alive: Tom Harrison and his Remarkable Life ~ Judith M. Heimann Aurum Press Ltd Judith M. Heimann
Silver Linings: Selling to the Expanding Mature Market ~ Herschell Gordon Lewis Bonus Books Inc Herschell Gordon Lewis
The Advertising Red Books: Agencies : January 2006 (Advertising Red Books A ~
Cases on Worldwide E-commerce: Theory in Action (Cases on Information Techn ~ Mahesh Raisinghani IGI Publishing Mahesh Raisinghani
Advertising Age: Handbook of Advertising ~ Herschell Gordon Lewis - Carol Nelson McGraw-Hill Contemporary Herschell Gordon Lewis - Carol Nelson...
Business Research Sources: A Reference Navigator (Irwin/McGraw Hill Series, ~ F.Patrick Butler Irwin F.Patrick Butler
Marketing Without a Marketing Budget ~ Craig S. Rice Adams Media Corporation Craig S. Rice
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) ~ Perry S. Marshall Entrepreneur Press Perry S. Marshall
Online Promotions: Winning Strategies and Tactics ~ Bill Carmody John Wiley & Sons Inc Bill Carmody
The Role of Trust on the Internet: The Development of an Online Trust Creat ~ Sabine Schaffer Lit Verlag,Germany Sabine Schaffer
Send This Jerk the Bedbug Letter: How Companies, Politicians and the Mass M ~ John Bear Ten Speed Press,U.S. John Bear
Business-to-Business Internet Marketing: Seven Proven Strategies for Increa ~ Barry Silverstein ebrandedbooks.com,US Barry Silverstein
Intellectual Freedom Manual ~ Office for Intellectual Freedom ALA Editions,US Office for Intellectual Freedom
To Satisfy and Delight Your Customer: How to Manage for Customer Value ~ William J. Pardee Dorset House Publishing Co Inc.,U.S. William J. Pardee
Work Teams That Work: Skills for Managing Across the Organization ~ Montebe Pfeiffer Wiley Montebe
Successful Web M@rketing in a Week (In a Week) ~ Jonathan Gabay Hodder Arnold Jonathan Gabay
Brought to You by: Postwar Television Advertising and the American Dream ~ Lawrence R. Samuel University of Texas Press Lawrence R. Samuel
The Core Business Web: A Guide to Key Information Resources ~ Gary W. White Haworth Press Inc.,U.S. Gary W. White
Advertising ~ Thomas C O'Guinn South Western College Publishing Thomas C O'Guinn
Designing Systems for Internet Commerce ~ G. Winfield Treese - Lawrence C. Stewart Addison Wesley G. Winfield Treese - Lawrence C. Stewart
Strategic Marketing: Planning and Control (CIM Student) ~ John Ensor - Graeme Drummond Butterworth-Heinemann Ltd John Ensor - Graeme Drummond
Essentials of Marketing Research ~ Tony Proctor Financial Times/ Prentice Hall Tony Proctor
Compensating Your Sales Force: How to Use Commissions, Draws, Bonuses and Q ~ W.G. Ryckman - Robert G. Head Irwin Professional (UK) W.G. Ryckman - Robert G. Head
Marketing of Agricultural Products ~ Joseph N. Uhl - Chris Hurt - Richard L. Kohls Prentice-Hall Joseph N. Uhl - Chris Hurt - Richard L. ...
Principles and Practice of Marketing ~ Jim Blythe Thomson Learning Jim Blythe
Marketing for Pharmacists: Providing and Promoting Professional Services ~ David A. Holdford McGraw-Hill Education David A. Holdford
Marketing Ed7 & Infotrac: Creating and Keeping Customers in an E-Commerce World ~ ZIKMUND South Western College Publishing ZIKMUND
New Rules of Marketing: How to Use One-to-one Relationship Marketing to Be ~ Frederick Newell Irwin Professional (USA) Frederick Newell
Advertising in Contemporary Society: Perspectives Toward Understanding ~ Kim Rotzoll - James W. Haefner - Steven Hall University of Illinois Press Kim Rotzoll - James W. Hae...
MasterMinding the Store: Advertising, Sales Promotion and the New Marketing ~ bu3 - Don Ziccardi John Wiley & Sons Inc bu3 - Don Ziccardi
Managing Service Level Quality: Across Wireless and Fixed Networks ~ Peter Massam John Wiley and Sons Ltd Peter Massam
How Do You Spell Customer Service?: Ca$H ~ Mike E. McGraw Mike E Mcgraw Mike E. McGraw
Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline ~ Michael Levine McGraw-Hill Education Michael Levine
The Interplay of Influence: News, Advertising, Politics and the Mass Media ~ Kathleen Hall Jamieson - Karlyn Kohrs Campbell Wadsworth Kathleen Hall Jamieson - Karlyn Kohrs Campb...
Vault Guide to the Top Advertising & PR Employers ~ Vault.com
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications ~ Mark Blair - Richard Armstrong - Mike Murphy John Wiley & Sons (Asia) Pte Ltd Mark Blair - Richard A...
Get Your Message Across: The Professional Communication Skills Everyone Needs ~ Jacqui Ewart - Gail Sedorkin - Tony Schirato Allen & Unwin Jacqui Ewart - Gail Sedorkin - Tony Schir...
Marketing Dictionary: German-English/English-German ~ Wolfgang J. Koschnick Walter de Gruyter & Co Wolfgang J. Koschnick
Drivers of Global Business Success: Lessons from Emerging Markets ~ Palgrave Macmillan
$ellebrity: My Angling and Tangling with Famous People ~ George Lois Phaidon Press Ltd George Lois
Call Centres and Human Resource Management: A Cross-National Perspective ~ Palgrave Macmillan
Designing the Customer-Centric Organization: A Guide to Strategy, Structure ~ Jay R. Galbraith Pfeiffer Wiley Jay R. Galbraith
Customer Intelligence: From Data to Dialogue ~ Sean Kelly John Wiley and Sons Ltd Sean Kelly
Marketing Services: Competing Through Quality ~ Leonard L. Berry - A. Parasuraman The Free Press Leonard L. Berry - A. Parasuraman
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado ~ P. Wiefels Capstone Publishing Ltd P. Wiefels
Introduction to Marketing ~ John Frain Thomson Learning John Frain
Visual Merchandising: v. 5 ~ ST Publications,U.S.
Superstar Sales Secrets (State of the Art Selling) ~ Barry J. Farber Career Press Barry J. Farber
Managing and Marketing Technology ~ I.David Ford - Michael Saren Thomson Learning I.David Ford - Michael Saren
Co-Branding - La Ciencia de La Alianza ~ Tom Blackett - Bob Boad Prentice Hall Tom Blackett - Bob Boad
World Wide Web Marketing ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
The Rise of the Chinese Consumer: Theory and Evidence ~ J. F. Garner John Wiley and Sons Ltd J. F. Garner
Psycholinguistic Phenomena in Marketing Communications ~ Lawrence Erlbaum Associates Inc,US
Advocating Archives: An Introduction to Public Relations for Archivists ~ Elsie Freeman Finch Scarecrow Press Elsie Freeman Finch
Writer's Online Marketplace: How and Where to Get Published Online ~ Debbie Ridpath Ohi Writer's Digest Books Debbie Ridpath Ohi
Explaining Consumer Choice ~ Gordon R. Foxall Palgrave Macmillan Gordon R. Foxall
Selling for Dummies (For Dummies) ~ Tom Hopkins Hungry Minds Inc,U.S. Tom Hopkins
How to Plan Radio Advertising (Advertising Guides) ~ Iain Maitland Thomson Learning Iain Maitland
What Logos Do and How They Do It ~ Anistatia Miller - Jared Brown Rockport Publishers Inc. Anistatia Miller - Jared Brown
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why ~ Max Sutherland - Alice K. Sylvester Kogan Page Ltd Max Sutherland - Alice K. Sylvester
Strategic Marketing in Telecommunications: How to Win Customers, Eliminate ~ Maureen Rhemann Aegis Publishing Group, Ltd. Maureen Rhemann
Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand ~ Corey Peck - Mark Paich - Jason J. Valant Taylor & Francis Ltd Corey Peck - Mark Paich - Jason J. Va...
The Service Profit Chain: How Leading Companies Link Profit and Growth to L ~ James L. Heskett - W. Earl Sasser Jnr - Leonard A. Schlesinger Simon & Schuster James L. Heskett - W...
Applying Social Cognition to Consumer-focused Strategy (Advertising & Consu ~ Lawrence Erlbaum Associates Inc,US
Market Research Matters: Tools and Techniques for Aligning Your Business ~ Robert Duboff - Jim Spaeth John Wiley & Sons Robert Duboff - Jim Spaeth
The Academy of Master Closing ~ Tom Hopkins HarperCollins Tom Hopkins
Superbrands: An Insight into Britain's Strongest Brands ~ Superbrands Ltd
Marketing Tools for Starting an Appraisal Practice ~ Barbara Walters Price John Wiley & Sons Inc Barbara Walters Price
Advanced Telephone Selling: The Definitive Guide to Success (Chandos Busine ~ Simon J. Naudi Chandos Publishing (Oxford) Ltd Simon J. Naudi
Leading the Sales Team ~ David Hillier Gower Publishing Ltd David Hillier
Knowledge-Based Marketing: The 21st Century Competitive Edge: The Twenty Fi ~ Ian Chaston Sage Publications Ltd Ian Chaston
Public Relations Writing: An Issue Driven Behavioral Approach ~ Kerry Tucker - Doris Derelian - Donna Rouner Prentice Hall Kerry Tucker - Doris Derelian - Donna Rou...
Management of Research and Development Organizations: Managing the Unmanage ~ R.K. Jain - Harry C. Triandis John Wiley & Sons Inc R.K. Jain - Harry C. Triandis
Trademark Valuation (Intellectual Property) ~ Gordon V. Smith John Wiley & Sons Inc Gordon V. Smith
The Software Directory for Retailers (National Retail Federation) ~ Coopers & Lybrand John Wiley & Sons Inc Coopers & Lybrand
The Consultant's Guide to Publicity: Make a Name for Yourself by Promoting ~ Reece A. Franklin John Wiley & Sons Inc Reece A. Franklin
R & D Project Selection (Wiley Series in Engineering & Technology Management) ~ Joseph P. Martino John Wiley & Sons Inc Joseph P. Martino
SPECS: The Comprehensive Foodservice Purchasing and Specification Manual ~ Lewis Reed John Wiley & Sons Inc Lewis Reed
Get Clients Now!: 28-day Marketing Program for Professionals and Consultants ~ C.J. Hayden Amacom C.J. Hayden
Marketing Communications: engagement, strategies and practice ~ Chris Fill Financial Times/ Prentice Hall Chris Fill
Marketing (Collins Dictionary Of...) ~ Charles Doyle Collins Charles Doyle
Social Marketing in the 21st Century ~ Alan R. Andreasen Sage Publications, Inc Alan R. Andreasen
BrandinG: Logos and Marks (Design) ~ ICO
Marketing: Origins, Concepts and Environment ~ Wright Thomson Learning Wright
Strategic Affiliate Marketing ~ Simon Goldschmidt - Sven Junghagen - Uri Harris Edward Elgar Publishing Ltd Simon Goldschmidt - Sven...
Concepting: Creating Successful Brands in a Communication-oriented Era ~ Jan Rijkenberg NTC Publications Jan Rijkenberg
Fame and Fortune: How Successful Companies Build Winning Reputations (Finan ~ Charles J. Fombrun - Cees B.M. van Riel Financial Times/ Prentice Hall Charles J. Fombrun - Cees B.M...
Basic Advertising ~ Donald W. Jugenheimer - Gordon E. White South Western College Publishing Donald W. Jugenheimer - Gor...
Know Your Customer: New Approaches to Understanding Customer Value and Sati ~ R.B. Woodruff - Sarah F Gardial Blackwell Publishers R.B. Woodruff - Sarah F Gardial
Successful Pharmaceutical Selling: Frank Advice from the Frontlines ~ Martin B. Bischoff Irwin Professional (USA) Martin B. Bischoff
Become an Internet Millionnaire: How to Succeed in a Home-Based Business ~ Pete Billac Swan Publishing Pete Billac
Sustaining Knock Your Socks Off Service (Knock Your Socks Off) ~ Ron Zemke - Thomas K. Connellan Pfeiffer Wiley Ron Zemke - Thomas K. Connellan
The Advertising Red Books: Advertiser Geographic/Advertisers Indexes 2007 ( ~
Brand Planning for the Pharmaceutical Industry ~ Nigel MacLennan Gower Publishing Ltd Nigel MacLennan
Kleppner's Advertising Procedure ~ Ronald Lane - Karen King - Tom Russell Prentice Hall Ronald Lane - Karen King - Tom Russell
Using Questionnaires And Surveys To Boost Your Business (Institute of Manag ~ Nick. Evans Financial Times/ Prentice Hall Nick. Evans
Strategic Credit Management ~ Sam N. Basu - Harold L. Rolfes - Harold L. Rolfes Jr John Wiley & Sons Inc Sam N. Basu - Harold L. R...
Model Business Plans for Product Businesses ~ William A. Cohen John Wiley & Sons Inc William A. Cohen
Modern Logistics Management: Integrating Marketing, Manufacturing and Physi ~ John Francis Magee - J.F. Copacino - D.B. Rosenfield John Wiley & Sons Inc John Francis Magee - J.F....
The AD Game: Playing to Win ~ G. Robert Cox Prentice Hall PTR G. Robert Cox
Exploring Web Marketing and Project Management Interactive Workbook (Founda ~ Donald Emerick - Kimberlee Round Prentice Hall Donald Emerick - Kimberlee Round
E-commerce in Operations Management ~ Marc J. Schniederjans - Qing Cao World Scientific Publishing Marc J. Schniederjans - Qing Cao
The Masterbrand Mandate: The Management Strategy That Unifies Companies and ~ Lynn B. Upshaw - Earl L. Taylor John Wiley & Sons Lynn B. Upshaw - Earl L. Taylor
Creative Advertising: Theory and Practice ~ Sandra E. Moriarty Prentice-Hall Sandra E. Moriarty
Writerspeaker.com: Internet Research and Marketing for Writers and Speakers ~ Carmen Leal Shaw Books Carmen Leal
Cause Related Marketing ~ Sue Adkins Butterworth-Heinemann Sue Adkins
Managing to Keep the Customer: How to Achieve and Maintain Superior Custome ~ Robert L. Desatnick - Denis H. Detzel Jossey Bass Wiley Robert L. Desatnick - Denis H. Detzel
Communicating with Customers: Service Approaches, Ethics and Impact (Hampto ~ Wendy S.Zabava- Ford Hampton Press Wendy S.Zabava- Ford
The Advertising Red Books: Advertiser Business Classifications/Advertisers ~
E-commerce Concepts: Illustrated Introductory Edition (Illustrated) ~ S. Cram Course Technology S. Cram
Marketing Research Essentials 3e with Spss Softwar E CD Rom 10.0 Set ~ Mcdaniel John Wiley & Sons Inc Mcdaniel
Managing for Sales Results: A Fast Action Guide for Finding, Coaching, and ~ Ron Marks John Wiley & Sons Inc Ron Marks
Starting an Online Business for Dummies (For Dummies) ~ Greg Holden Hungry Minds Inc,U.S. Greg Holden
Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Public ~ Mary Maloney Cronin Career Press Mary Maloney Cronin
Strategic Market Management (Strategic Market Managment) ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
Trade Liberalization, Competition and the WTO ~ Edward Elgar Publishing Ltd
E-Commerce: Strategy, Technologies And Applications (Information Systems Series) ~ David Whiteley McGraw-Hill Publishing Co. David Whiteley
Image Marketing: Using Public Perceptions to Attain Business Objectives ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Marketing Destinations and Venues for Conferences, Conventions and Business ~ Tony Rogers - Rob Davidson Butterworth-Heinemann Tony Rogers - Rob Davidson
Value-added Public Relations ~ Thomas L. Harris McGraw-Hill Contemporary Thomas L. Harris
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitativ ~ Johanna Katarina Moisander - Anu Valtonen Sage Publications Ltd Johanna Katarina Moisander - Anu Val...
Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Broadcast/Cable Copywriting ~ Peter B. Orlik Allyn & Bacon Peter B. Orlik
Communities Dominate Brands: Business and Marketing Challenges for the 21st ~ Tomi Ahonen - Alan Moore Futuretext Tomi Ahonen - Alan Moore
Outstanding Customer Service: The Key to Customer Loyalty (AMI How to) ~ David E. Deviney American Media Inc,US David E. Deviney
Global Marketing: Foreign Entry, Local Marketing and Global Management (The ~ Johny K. Johansson McGraw-Hill Publishing Co. Johny K. Johansson
Retail Geography and Intelligent Network Planning ~ Mark Birkin - Graham Clarke - Martin Clarke John Wiley and Sons Ltd Mark Birkin - Graham Clarke - Ma...
Complete Publicity Plans (Streetwise) ~ Sandra L. Beckwith Adams Media Corporation Sandra L. Beckwith
Sales Scripts That Close Every Deal: 420 Tested Responses to 30 of the Most ~ Gerhard Gschwandtner McGraw Hill Higher Education Gerhard Gschwandtner
Hey, I'm the Customer: Front Line Tips for Providing Superior Customer Service ~ Ron Willingham Prentice-Hall Ron Willingham
Lectures in E-Commerce (Springer Computer Science) ~ Springer-Verlag, Austria
Successful Direct Mail in a Week (Successful Business in a Week) ~ Liz Ferdi Hodder Arnold H&S Liz Ferdi
Jump Start Your Book Sales ~ Tom Ross - Marilyn Ross Writer's Digest Books Tom Ross - Marilyn Ross
Wkbk Econ Ed Consumers 3e ~ STAFFORD - MILLER South Western College Publishing STAFFORD - MILLER
Global Marketing ~ Warren J. Keegan - Mark Green Prentice Hall Warren J. Keegan - Mark Green
Hatton:The Def Business Pitch_p: How to make the best pitches, proposals an ~ Angela Hatton Financial Times/ Prentice Hall Angela Hatton
The Employer Brand (R): Bringing the Best of Brand Management to People at Work ~ Simon Barrow - Richard Mosley John Wiley and Sons Ltd Simon Barrow - Richard Mosley
Adaptive Coaching: The Art and Practice of a Client-Centered Approach to Pe ~ Terry R. Bacon - Karen I. Spear Davies-Black Publishing,U.S. Terry R. Bacon - Karen I. Spear
Successful Advertising: Key Alternative Approaches ~ Martyn P. Davis Thomson Learning Martyn P. Davis
Customer Service in Health Care: A Grassroots Approach to Creating a Cultur ~ Kristin Baird Jossey Bass Wiley Kristin Baird
Managing the Design Factory: A Product Developers Tool Kit ~ Donald G. Reinertsen Simon & Schuster Ltd Donald G. Reinertsen
The New Strategic Selling: The Unique Sales System Proven Successful by the ~ Robert B. Miller - Stephen E. Heiman - Tad Tuleja Kogan Page Ltd Robert B. Miller - Stephen E. Heima...

401 - 600

The Pocket Power Book of Performance ~ Byrd Baggett Rutledge Hill Press,U.S. Byrd Baggett
Consuming Experience ~ Routledge
Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profit ~ Keki R. Bhote Amacom Keki R. Bhote
Discovering the Soul of Service: Nine Drivers of Sustainable Business Success ~ Leonard L. Berry Free Press Leonard L. Berry
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Book) ~ Jon Steel John Wiley & Sons Inc Jon Steel
Web Sites Built to Last: Lessons from Leading E-commerce Sites on Creating ~ Marc Kramer Adams Media Corporation Marc Kramer
MySpace Marketing: Creating a Social Network to Boom Your Business ~ Sean Percival QUE Sean Percival
Building Effective Web Sites ~ Raymond Frost - Judy Strauss Prentice Hall Raymond Frost - Judy Strauss
Marketing Management ~ J.Paul Peter - Jr. James H. Donnelly McGraw Hill Higher Education J.Paul Peter - Jr. James H. Donnel...
Managing Major Sales: Practical Strategies for Improving Sales Effectiveness ~ Neil Rackham - Richard Ruff HarperBusiness,U.S. Neil Rackham - Richard Ruff
Sustaining Knock Your Socks Off Service (Knock Your Socks Off) ~ Ron Zemke - Thomas K. Connellan Pfeiffer Wiley Ron Zemke - Thomas K. Connellan
Best Customers: Demographics of Consumer Demand ~ Cheryl Russell - Susan Mitchell New Strategist Pubns Inc Cheryl Russell - Susan Mitchell
CIM Marketing Communications: Study Text ~ BPP Professional Education BPP Professional Education BPP Professional Education
New Marketing Strategies: Evolving Flexible Processes To Fit Market Circums ~ Ian Chaston Sage Publications Ltd Ian Chaston
Response: The Complete Guide to Profitable Direct Marketing ~ Lois K. Geller Oxford University Press Inc, USA Lois K. Geller
Marketing ~ Dhruv Grewal - Michael Levy McGraw Hill Higher Education Dhruv Grewal - Michael Levy
The Development of Modern Advertising (Foundations of Modern Management) ~ Thoemmes Continuum
Essentials of Marketing Research ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Built for Growth: Expanding Your Business Around the Corner or Across the Globe ~ Collins Hemingway - Arthur Rubinfeld Wharton School Publishing Collins Hemingway - Arthur Rubinfeld
Compensating New Sales Roles: How to Design Rewards That Work in Today's Se ~ Jerome Colletti - Mary Fiss Amacom Jerome Colletti - Mary Fiss
Advertising and Integrated Brand Promotion ~ O Guinn - Thomas O'Guinn South Western College Publishing O Guinn - Thomas O'Guinn
Human-centered E-business ~ Rajiv Khosla - Ernesto Damiani - William Grosky Kluwer Academic Publishers Rajiv Khosla - Ernesto Da...
The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer ~ Susan M. O'Dell - Joan A. Pajunen John Wiley and Sons Susan M. O'Dell - Joan A. Pajunen
Marketing Places ~ Philip Kotler Free Press Philip Kotler
Public Relations Cases: International Perspectives ~ Routledge
CIM Revision Cards 05/06: Marketing Research and Information (CIM Revision ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
Creating the Corporate Soul: The Rise of Public Relations and Corporate Ima ~ Roland Marchand University of California Press Roland Marchand
Marketing (Sage Course Companions) (SAGE Course Companions) ~ Jim Blythe Sage Publications Ltd Jim Blythe
Cause Related Marketing ~ Sue Adkins Butterworth-Heinemann Sue Adkins
Implementing Successful Credit Control ~ Alan Dixie Management Books 2000 Ltd Alan Dixie
How to Improve Customer Service & Increase Profits ~ Eden Rosen Xlibris Corporation Eden Rosen
GoldMine 6 for Dummies (For Dummies) ~ Joel Scott Hungry Minds Inc,U.S. Joel Scott
Scenarios in Marketing: From Vision to Decision ~ Gill Ringland - Laurie Young John Wiley and Sons Ltd Gill Ringland - Laurie Young
Publicidad ~ Alberto (. Tito ). Scopesi Macchi Grupo Editorial Alberto (. Tito ). Scopesi
Modern Logistics Management: Integrating Marketing, Manufacturing and Physi ~ John Francis Magee - J.F. Copacino - D.B. Rosenfield John Wiley & Sons Inc John Francis Magee - J.F....
Electronic Marketing: Integrating Electronic Resources into the Marketing P ~ Joel Reedy - Shauna Schullo South Western College Publishing Joel Reedy - Shauna Schullo
Marketing Research: WITH SPSS Software CD-ROM 1 4.0 ~ Carl McDaniel John Wiley & Sons Inc Carl McDaniel
What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands ~ Ryan Mathews - Watts Wacker Financial Times/ Prentice Hall Ryan Mathews - Watts Wacker
Public Relations Kit for Dummies (For Dummies) ~ Eric Yaverbaum Hungry Minds Inc,U.S. Eric Yaverbaum
Advertising Exposure, Memory and Choice (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
Managing Web Projects for Dummies (For Dummies) ~ Janine Warner Hungry Minds Inc,U.S. Janine Warner
Where Sport Marketing Theory Meets Practice: Selected Papers from the Secon ~ Fitness Information Technology, Inc, U.S.
Consumer Behaviour, 2nd Ed. ~ Michael R. Solomon - Gary Bamossy - Soren Askegaard Financial Times/ Prentice Hall Michael R. Solomo...
Services Marketing (Prentice-Hall Series in Marketing) ~ Christopher Lovelock - Jochen Wirtz Prentice Hall Christopher Lovelock - Jochen Wirtz
Marketing Research: AND SPSS Software 14.0 ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
Marketing Management: United States Edition (Marketing Management) ~ Philip Kotler - Kevin Lane Keller Prentice Hall Philip Kotler - Kevin Lane Keller
Essentials of Marketing ~ Frances Brassington - Stephen Pettitt Financial Times/ Prentice Hall Frances Brassington - Stephen P...
Prospecting Your Way to Sales ~ Bill Good Prentice Hall & IBD Bill Good
Attracting Customer Love ~ Chip Bell Executive Excellence Publishing Chip Bell
The Future of E-Markets: Multidimensional Market Mechanisms ~ Martin Bichler Cambridge University Press Martin Bichler
How to Get into Marketing and PR (How to Get Into...) ~ Annie Gurton Thomson Learning Annie Gurton
Marketing Planning for the Pharmaceutical Industry 2nd Edition ~ John Lidstone - Nigel MacLennan Gower Publishing Ltd John Lidstone - Nigel MacLennan
Selling Is a Team Sport ~ Eric Baron Prima Tech Eric Baron
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at ~ William T. Brooks - L.L. Steinmetz John Wiley & Sons Inc William T. Brooks - L.L. Steinmetz
Using Market Research to Grow Your Business (Institute of Management) ~ Robin Birn Financial Times Prentice Hall Robin Birn
Introduction to Travel and Tourism Marketing ~ Juta Academic
The Consumer-Centric Category Management: How to Increase Profits by Managi ~ ACNielsen - John Karolefski - Al Heller John Wiley & Sons Inc ACNielsen - John Karolefski - Al Helle...
Unchained Value: The New Logic of Digital Business ~ Mary J. Cronin Harvard Business School Press Mary J. Cronin
Advertising the American Dream: Making Way for Modernity, 1920-1940 ~ Roland Marchand University of California Press Roland Marchand
Pictorial Metaphor in Advertising ~ Charles Forceville Routledge Charles Forceville
Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) ~ Thomas C. Kinnear - James R. Taylor McGraw-Hill Education Thomas C. Kinnear - James R. Taylor
Endless Referrals: Network Your Everyday Contacts into Sales ~ Bob Burg McGraw-Hill Publishing Co. Bob Burg
Introduction to Information-based High-tech Services (Technology Management ~ Eric Viardot Artech House Eric Viardot
Marketing Research Project Manual ~ Glen R. Jarboe South Western College Publishing Glen R. Jarboe
New Activism and the Corporate Response ~ Palgrave Macmillan
Management of Marketing ~ Geoff Lancaster - Paul Reynolds Butterworth-Heinemann Geoff Lancaster - Paul Reynolds
Total Customer Satisfaction: A Strategic Approach (Financial Times Series) ~ Jacques Horovitz - M Jurgens Financial Times/ Prentice Hall Jacques Horovitz - M Jurgens
The Marketing Imagination ~ Theodore Levitt Simon & Schuster Theodore Levitt
Marketing, Principles & Perspectives ~ William O. Bearden - Thomas N. Ingram - Raymond W. LaForge McGraw-Hill Education William O. Bearden ...
4D Branding: Cracking the Corporate Code of the Network Economy ~ Thomas Gad Financial Times/ Prentice Hall Thomas Gad
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Environmental Marketing: Strategies, Practice, Theory and Research ~ Haworth Press Inc.,U.S.
Guerilla Marketing for the Home-Based Business ~ Jay Conrad Levinson - F.X. Nine - Seth Godin Houghton Mifflin (Trade) Jay Conrad Levinson - F.X. Nin...
Entry Strategies for International Markets ~ Franklin R. Root Jossey Bass Wiley Franklin R. Root
Principles of Marketing: Enhanced Media European Edition ~ Philip Kotler - Veronica Wong - John Saunders - Gary Armstrong - Marian Burk Wood Financial Times/ P...
Fundraising Management: Analysis, Planning and Practice ~ Adrian Sargeant - Elaine Jay Routledge Adrian Sargeant - Elaine Jay
Business of Music Marketing and Promotion (This Business of Music: Marketin ~ Tad Lathrop - Jim Pettigren - Jim Pettigrew Jr Billboard Books,U.S. Tad Lathrop - Jim Pettigren - Ji...
Marketing Knowledge Management: Managing Knowledge in Market Oriented Companies ~ Gabriele Troilo Edward Elgar Publishing Ltd Gabriele Troilo
2000 Professional's Guide to Target Marketing ~ David W. Cottle Aspen Publishers Inc.,U.S. David W. Cottle
Involving Customers in New Service Development (Series on Technology Manage ~ Imperial College Press
Markets of One: Creating Customer-unique Value Through Mass Customization ( ~ James H. Gilmore - B. Joseph Pine II - B.J. Pine Illinois Harvard Business School Press James H. Gil...
Marketing Research Essentials: WITH Persus Software ~ Carl McDaniel John Wiley & Sons Inc Carl McDaniel
Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds...
Introducing Marketing ~ John Burnett John Wiley & Sons Inc John Burnett
Teleselling Techniques That Close the Sale ~ Flyn L. Penoyer Amacom Flyn L. Penoyer
Marketing Research 6/e ~ Peter M Chisnall McGraw-Hill Education Peter M Chisnall
Market Data Explained: A Practical Guide to Global Capital Markets Informat ~ Marc Alvarez Butterworth-Heinemann Marc Alvarez
Customer Learning Curve, The: Creating Profits from Marketing Chaos ~ Ardis Burst Texere Publishing Ardis Burst
Profiting from Intellectual Capital: Extracting Value from Innovation (Inte ~ Patrick H. Sullivan John Wiley & Sons Inc Patrick H. Sullivan
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli
Lead Us into Temptation: The Triumph of American Materialism ~ James B. Twitchell Columbia University Press James B. Twitchell
Quality Facility Management: A Marketing and Customer Service Approach ~ Stormy Friday - David G. Cotts John Wiley & Sons Inc Stormy Friday - David G. Cotts
Marketing Management, An Asian Perspective ~ KOTLER Prentice Hall Singapore KOTLER
Microsoft Dynamics CRM 3 for Dummies (For Dummies) ~ Joel Scott - David Lee Hungry Minds Inc,U.S. Joel Scott - David Lee
Marketing Research Essentials: SPSS 13.0 ~ Carl McDaniel John Wiley & Sons Inc Carl McDaniel
Marketing Research: AND SPSS ~ Carl McDaniel - Roger Gates John Wiley & Sons Inc Carl McDaniel - Roger Gates
EGov: E-Business Strategies for Government ~ Douglas Holmes Nicholas Brealey Publishing Ltd Douglas Holmes
Management: an introduction: An Introduction ~ David Boddy Financial Times/ Prentice Hall David Boddy
Kids as Customers: Handbook of Marketing to Children ~ James U. McNeal New Lexington Press James U. McNeal
The Freelance Photographers Market Handbook 2008 (Photography) ~ BFP Books
Marketing Communications (CIM Revision Cards S) ~ Marketing Knowledge Ltd Butterworth-Heinemann Ltd Marketing Knowledge Ltd
Marketing Research ~ David A. Aaker - V. Kumar - George S. Day John Wiley & Sons Inc David A. Aaker - V. Kumar - George S...
Dalrymple's Sales Management: Concepts and Cases ~ Douglas J. Dalrymple - William L. Cron - Thomas E. Decarlo John Wiley & Sons Inc Douglas J. Dalrympl...
Marketing Research: Methodological Foundations (Harcourt Series in Marketing) ~ Gilbert A. Churchill - Dawn Iacobucci Thomson Learning Gilbert A. Churchill - Dawn Iacobucci
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Community Sourcebook of County Demographics ~ ESRI Press
The Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation ~ Roy Langmaid - Mac Andrews John Wiley and Sons Ltd Roy Langmaid - Mac Andrews
Consumer Behavior I: Research and Influences: v. 1-3 (SAGE Library in Busin ~ Sage Publications Ltd
Public Relations for Dummies (For Dummies) ~ Eric Yaverbaum - Robert W. Bly - Ilise Benun Hungry Minds Inc,U.S. Eric Yaverbaum - Robert W. Bly - ...
Successful Direct Marketing Methods ~ Bob Stone - Ron Jacobs McGraw-Hill Contemporary Bob Stone - Ron Jacobs
The "Billboard" Guide to Music Publicity ~ Jim Pettigrew Watson-Guptill Publications Jim Pettigrew
The Customer Comes Second: Put Your People First and Watch 'em Kick Butt ~ Hal F. Rosenbluth - Diane McFerrin Peters HarperBusiness Hal F. Rosenbluth - Diane McFerrin Peters
Sustainable Development Law: Principles, Practices, and Prospects ~ Marie-Claire Cordonier Segger - Ashfaq Khalfan Oxford University Press Marie-Claire Cordonier Segger...
Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing) ~ J.Paul Peter - Jerry Olson McGraw Hill Higher Education J.Paul Peter - Jerry Olson
Services Marketing (McGraw-Hill Series in Marketing) ~ Valerie Zeithaml - Mary Bitner McGraw-Hill Education Valerie Zeithaml - Mary Bitner
Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Bu ~ Daniel S. Janal John Wiley & Sons Inc Daniel S. Janal
Photographs That Sell and Sell... ~ Roger Antrobus Collins & Brown Roger Antrobus
Sales Management (Marketing Series: Practitioner) ~ CHRIS NOONAN Butterworth-Heinemann CHRIS NOONAN
Retail Fashion Promotion and Advertising ~ Mary Frances Drake - Janice Harrison Spoone - Herbert Greenwald Prentice Hall Mary Frances Drake - J...
Environmental Marketing: Strategies, Practice, Theory and Research ~ Haworth Press Inc.,U.S.
Advertising Ethics (Basic Ethics in Action) ~ Edward Spence - Brett Van Heekeren - Michael Boylan Prentice Hall Edward Spence - Brett Van Heekeren...
Prentice Hall Guide to E-Business in Marketing ~ Wood Prentice-Hall Wood
Soft Sell: The New Art of Selling, Self-Empowerment and Persuasion (Audio D ~ Tim Connor Penton Overseas Inc Tim Connor
The Spot: Rise of Political Advertising on Television ~ Edwin Diamond - Stephen Bates The MIT Press Edwin Diamond - Stephen Bates
The Infinite Asset: Managing Brands to Build New Value ~ Sam Hill - Chris Lederer Harvard Business School Press Sam Hill - Chris Lederer
See, Feel, Think, Do: The Power of Instinct in Business ~ Andy Milligan - Shaun Smith Cyan Books Andy Milligan - Shaun Smith
Fine Art Publicity: The Complete Guide for Artists, Galleries and Museums ( ~ Susan Abbott Allworth Press,U.S. Susan Abbott
The M-bomb: Riding the Multi-channel Whirlwind ~ Geoff Webb Capstone Publishing Ltd Geoff Webb
Marketing Communications (Second Edition) ~ Chris Fill Financial Times/ Prentice Hall Chris Fill
Advertising and Promotion: Communicating Brands ~ Chris Hackley Sage Publications Ltd Chris Hackley
Public Relations and Communication Management in Europe: A Nation-by-nation ~ Mouton de Gruyter
Addicted Customers ~ John, I. Todor Unknown John, I. Todor
The Shape Shifters: Continuous Change for Competitive Advantage ((Business ~ J.L. Mariotti Van Nostrand Reinhold J.L. Mariotti
The Future of Retail Banking ~ Palgrave Macmillan
Building Your Advertising Business ~ David Lockett McGraw-Hill Contemporary David Lockett
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter ~ Joseph Jaffe John Wiley & Sons Inc Joseph Jaffe
Competing on Value : Bridging the gap between brand and customer value: Bri ~ Simon.Dr. Knox - Stan Maklan Financial Times/ Prentice Hall Simon.Dr. Knox - Stan Maklan
Total Customer Satisfaction: A Comprehensive Approach for Health Care Providers ~ Stephanie G. Sherman Jossey Bass Wiley Stephanie G. Sherman
Marketing by Menu ~ Nancy Loman Scanlon John Wiley & Sons Inc Nancy Loman Scanlon
Marketing ~ Debbie Gilliland Institute of Financial Services Debbie Gilliland
The Consultant's Guide to Publicity: Make a Name for Yourself by Promoting ~ Reece A. Franklin John Wiley & Sons Inc Reece A. Franklin
Servicio Al Cliente Para Dummies (--for Dummies.) ~ Keith Bailey - Karen Leland Norma Keith Bailey - Karen Leland
Web Systems Design and Online Consumer Behavior ~ IGI Publishing
Key Concepts in Marketing (Palgrave Key Concepts) ~ Jon Sutherland - Diane Canwell Palgrave Macmillan Jon Sutherland - Diane Canwell
Promotion in the Merchandising Environment ~ Judith C. Everett - Kristen K. Swanson Fairchild Books Judith C. Everett - Kristen K. Swanson
The Market Research Toolbox: A Concise Guide for Beginners: A Short Guide f ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Going Public: The Financial, Legal, and Communications Aspects of an Initia ~ Bruce A. Machmeier - Margery Kraus - Mary A. Dunbar Aspatore Books,US Bruce A. Machmeier - Margery K...
Smart Things to Know About Customers (Smart) ~ Ros Jay Capstone Publishing Ltd Ros Jay
Churchill - Ford - Walker's Sales Force Management ~ Mark W Johnston - Greg W. Marshall McGraw-Hill Publishing Co. Mark W Johnston - Greg W. Marshall
Resource Allocation in the Public Sector: Values, Priorities and Markets in ~ Colin Fisher Routledge Colin Fisher
Strategic Electronic Marketing: Managing E-business ~ Brad Kleindl South Western College Publishing Brad Kleindl
Selling for Dummies (For Dummies) ~ Tom Hopkins Hungry Minds Inc,U.S. Tom Hopkins
Advertising on the Internet ~ Neil Barrett Kogan Page Ltd Neil Barrett
Strategies for Innovation: Creating Successful Products, Systems and Organi ~ William B. Rouse John Wiley & Sons Inc William B. Rouse
Systems Thinking: Creative Holism for Managers ~ Michael C. Jackson John Wiley and Sons Ltd Michael C. Jackson
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty ~ V. Kumar Wharton School Publishing V. Kumar
Cases in Strategic Marketing Management: Business Strategies in Muslim Coun ~ John A. Quelch Prentice Hall John A. Quelch
Killer Content: Strategies for Web Content and E-Commerce: Value Strategies ~ Mai-lan Tomsen Addison Wesley Mai-lan Tomsen
Humor in the Advertising Business: Theory, Practice, and Wit ~ Fred K. Beard Rowman & Littlefield Fred K. Beard
Quicksilver Companies: The Battle for the Online Consumer ~ Alan Griffiths Palgrave Macmillan Alan Griffiths
Managing Key Clients: Securing the Future of the Professional Services Firm ~ Paul Denvir - Cliff Ferguson - Kevin Walker Thomson Learning Paul Denvir - Cliff Ferguson - Kevin Wa...
Asian Brand Strategy: How Asia Builds Strong Brands ~ Martin Roll Palgrave Macmillan Martin Roll
The Grocers: The Rise and Rise of the Supermarket Chains ~ Andrew Seth - Geoffrey Randall Kogan Page Ltd Andrew Seth - Geoffrey Randall
Farce to Force: Building Profitable E-Commerce Strategies ~ Sarah McCue South Western College Publishing Sarah McCue
Modern Competitive Analysis ~ Sharon M. Oster Oxford University Press Inc, USA Sharon M. Oster
Secrets of Closing the Sale ~ Zig Ziglar Fleming H. Revell Company Zig Ziglar
Handbook of Public Relations ~ Sage Publications, Inc
It's All About Customers!: The Perfect Way to Grow Your Customers Through M ~ John Fraser-Robinson - Pip Mosscrop Kogan Page Ltd John Fraser-Robinson - Pip Mosscrop
It's Been Extraordinary: Music, Art, Writing, Advertising, Family, Educatio ~ Allan Nixon Brundage Pub Allan Nixon
Winning Marketing Strategies for Boosting Sales ~ Feig Prentice Hall Feig
Selling to Vito: (The Very Important Top Officer) ~ Anthony Parinello Adams Media Corporation Anthony Parinello
Commercializing Great Products with Design for Six Sigma ~ Randy C. Perry - David W. Bacon Prentice Hall Randy C. Perry - David W. Bacon
Customer Service: Career Success Through Customer Satisfaction (NetEffect S ~ Paul R. Timm Prentice Hall Paul R. Timm
The World of Fashion Merchandising: Instructor's Manual ~ Mary G. Wolfe Goodheart-Wilcox Publisher Mary G. Wolfe
The Sales Manager's Guide to Developing a Winning Sales Team (Sellingpower ~ Gerhard Gschwandtner McGraw-Hill Publishing Co. Gerhard Gschwandtner
Management of a Sales Force ~ William Stanton - Richard H. Buskirk Irwin William Stanton - Richard H. Buskirk
Successful Web Marketing for the Tourism and Leisure Sectors ~ Susan Briggs Kogan Page Ltd Susan Briggs
Research Methods For Leisure and Tourism: A Practical Guide (Leisure Management) ~ A J Veal Financial Times/ Prentice Hall A J Veal
Marketing Research: WITH SPSS Version 10.0 CD-ROM ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almo ~ Joe Vitale - Jo Han Mok John Wiley & Sons Inc Joe Vitale - Jo Han Mok
Ongoing Crisis Communication: Planning, Managing, and Responding ~ W. Timothy Coombs Sage Publications, Inc W. Timothy Coombs
Consumer Society Reader ~ SCHOR - HOLT The New Press SCHOR - HOLT
Smarter Pricing: How to capture more value in your market ("Financial Times" S.) ~ Tony. Cram Financial Times/ Prentice Hall Tony. Cram
Resumes for Advertising Careers (Career Horizons) ~ McGraw-Hill Contemporary
Marketing on the Internet (Marketing on the Internet, 5th ed) ~ Zimmerman ebrandedbooks.com,US Zimmerman
Integrated Marketing Communications + CD ~ David Pickton - Amanda Broderick Financial Times/ Prentice Hall David Pickton - Amanda Broderick
Global Marketing: A Market-responsive Approach ~ Svend Hollensen Financial Times/ Prentice Hall Svend Hollensen
Oracle E-Business Suite Financials Handbook ~ David James - Graham H. Seibert - Simon Russell McGraw-Hill Education David James - Graham H. Seiber...
CIM Coursebook 06/07 Marketing in Practice (Chartered Institute of Marketing) ~ Tony Curtis Butterworth-Heinemann Tony Curtis
Selling to Win ~ Richard Denny Kogan Page Ltd Richard Denny
The Encyclopaedic Dictionary of Marketing (Response Books) ~ Kaleem Mohammad Khan - Mohammed Naved Khan Sage Publications Pvt. Ltd Kaleem Mohammad Khan - Mohamme...
Under the Radar: A Breakthrough, In-Depth Study of the Book Industry's Unde ~ Inc Book Industry Study Group Book Industry Study Group Inc Book Industry Study Group
Selling by Telephone: From Cold Calling to Hot Profit ("Sunday Times" Busin ~ Chris De Winter Kogan Page Ltd Chris De Winter
Accelerating Customer Relationships: Using CRM and Relationship Technologies ~ Ronald S. Swift Prentice Hall Ronald S. Swift
Managing Effectively: Continuous Improvement, Customer Service, Innovation ~ James Saville - Howard Reid Pearson Education Australia James Saville - Howard Reid
CIM Marketing Research and Information: Practice and Revision Kit (Practice ~ BPP Professional Education BPP Professional Education BPP Professional Education
Rapid Result Referrals: Practical Tips and Ideas to Increase Your Sales (Kn ~ Roy Sheppard Centre Publishing Roy Sheppard
CIM Marketing Communications: Practice and Revision Kit (Practice & Revisio ~ BPP Professional Education BPP Professional Education BPP Professional Education
CIM Customer Communications: Practice and Revision Kit (Practice & Revision Kit) ~ BPP Professional Education BPP Professional Education BPP Professional Education
Sport Governance (Sport Management) ~ Russell Hoye - Graham Cuskelly Butterworth-Heinemann Russell Hoye - Graham Cuskelly

601 - 800

Advertising for the Small Business: How to Get Maximum Sales for the Minimu ~ Nick Daws Otter Publications Nick Daws
Lean Solutions: How Companies and Customers Can Create Value and Wealth Together ~ Daniel T. Jones - James P. Womack Simon & Schuster Ltd Daniel T. Jones - James P. Womack
Working with Microsoft Dynamics CRM 3.0 ~ Mariah Snyder Microsoft Press,U.S. Mariah Snyder
The Rainmaker's Toolkit: Power Strategies for Finding, Keeping and Growing ~ Harry A. Mills Amacom Harry A. Mills
Quality Facility Management: A Marketing and Customer Service Approach ~ Stormy Friday - David G. Cotts John Wiley & Sons Inc Stormy Friday - David G. Cotts
The Absolut Book: The Absolut Vodka Advertising Story ~ R. Lewis Journey Editions,U.S. R. Lewis
Creating Images and the Psychology of Marketing Communication (Advertising ~ Lawrence Erlbaum Associates Inc,US
Effective Financial Tools for Scientific Managers ~ J. Farley CRC Press Inc J. Farley
The Call Centre Customer Care Pocketbook (Pocketbooks) ~ Mike Applegarth - Keith Posner Management Pocketbooks Mike Applegarth - Keith Posner
Automated Credit and Collection Systems and Procedures ~ David A. Schmidt - Frederick A. Piumelli John Wiley & Sons Inc David A. Schmidt - Frederick A. Piume...
Market Driven Enterprise: Product Development, Supply Chains, and Manufactu ~ Amiya Chakravarty - A.B. Freeman John Wiley & Sons Inc Amiya Chakravarty - A.B. Freeman
Collaborative R&D : Manufacturing's New Tool (National Association of Manuf ~ Gene Allan - Rick Jarman John Wiley & Sons Inc Gene Allan - Rick Jarman
Interior Design Law and Business Practices ~ C.Jaye Berger John Wiley & Sons Inc C.Jaye Berger
Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Thir ~ Jim Novo Booklocker.com Jim Novo
Marketing and PR Uncovered (Careers Uncovered) ~ Catherine Harris Trotman & Co Ltd Catherine Harris
Customer Centered Six Sigma: Linking Customers, Process Improvement and Fin ~ Earl Naumann - Steven Hoisington American Society for Quality Control Earl Naumann - Steven Hoisingt...
Retailing Management ~ William R. Davidson - D. Sweeney - R. Stampfl John Wiley and Sons (WIE) William R. Davidson - D. Swe...
Survey Nonresponse (Wiley Series in Probability & Statistics) ~ Robert M. Groves - Donald Dillman - John et al Eltinge John Wiley & Sons Inc Robert M. Groves - Dona...
The This Is P.R.: Realities of Public Relations (Wadsworth series in mass c ~ Doug Newsom - Judy VanSlyke Turk - Dean Kruckeberg Wadsworth Doug Newsom - Judy VanSlyke Turk - Dean...
One-to-one Web Marketing: Build a Relationship Marketing Strategy One Custo ~ Cliff Allen - Deborah Kania - Beth Yaeckel John Wiley & Sons Inc Cliff Allen - Deborah Kania - Beth ...
Marketing Automation: Practical Steps to More Effective Direct Marketing (W ~ J. LeSueur John Wiley & Sons Inc J. LeSueur
Technobrands: How to Create and Use Brand Identity to Market, Advertise and ~ Chuck Pettis Amacom Chuck Pettis
Identify: Building Brand Through Letterheads, Logos and Business Cards (Gra ~ Charlotte Rivers RotoVision Charlotte Rivers
Consumer Behavior and Marketing Strategy: European Edition ~ Klaus Grunert - J.Paul Peter - Jerry Olson Irwin Klaus Grunert - J.Paul Peter - Jerry Olson
Gays, Lesbians, and Consumer Behavior (Monograph Published Simultaneously A ~ Harrington Park Press
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Adv ~ Joseph Sugarman John Wiley & Sons Inc Joseph Sugarman
Cases in Electronic Commerce ~ McGraw-Hill Education
The Sales Compensation Handbook ~ Stockton B. Colt Amacom Stockton B. Colt
The Solution-Centric Organization ~ Keith M Eades - Robert Kear McGraw Hill Higher Education Keith M Eades - Robert Kear
Bang!: Getting Your Message Heard in a Noisy World ~ Linda Kaplan Thaler - Robin Koval Bantam Doubleday Dell Books for Young Readers,US Linda Kaplan Thal...
Advertising Media Planning ~ Lincoln Bumba McGraw-Hill Contemporary Lincoln Bumba
Sustainable Competition: Bew Aooriacges ~ Drake Brookings Institution,U.S. Drake
Electronic Commerce and Web Technologies: First International Conference, E ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
The Pr Bible for Community Theatres ~ Mackowski Greenwood Press Mackowski
Wholesale Distribution Channels ~ Haworth Press
E-Marketing (Work the Web) ~ S.M.H. Collin John Wiley and Sons Ltd S.M.H. Collin
Marketing Research: WITH SPSS 13.0 Software ~ Carl McDaniel - Roger Gates Wiley Carl McDaniel - Roger Gates
Clio Awards: The 43rd Annual Awards Competition (Clio Awards Annual) ~ Cheryl Dangel Cullen Rockport Publishers Inc Cheryl Dangel Cullen
MRS Diploma: Kit (Revision Kit) ~ BPP Professional Education BPP Professional Education BPP Professional Education
Export Marketing Handbook ~ Walter H. Nagel - Gaston Z. Ndyajunwoha Greenwood Press Walter H. Nagel - Gaston Z. Ndyajunwoha
Consumer Behavior: Buying, Having, and Being ~ Michael Solomon Prentice Hall Michael Solomon
Global Marketing ~ Kate Gillespie - Jean-Pierre Jeannet - Hubert D. Hennessey Houghton Mifflin Kate Gillespie - Jean-Pi...
The Definitive Guide to Marketing Planning ~ Angela Hatton Financial Times/ Prentice Hall Angela Hatton
Pharmaceuticals--Where's the Brand Logic?: Branding Lessons and Strategies ~ Giles David Moss Pharmaceutical Products Press Giles David Moss
The End of Advertising as We Know It ~ Sergio Zyman - Armin Brott John Wiley & Sons Inc Sergio Zyman - Armin Brott
Business Process Mapping: Improving Customer Satisfaction ~ J. Mike Jacka - Paulette J. Keller John Wiley & Sons J. Mike Jacka - Paulette J. Keller
Irresistible Influence Cards ~ Jamie Smart Wordsalad Publications Jamie Smart
Global Marketing and Advertising: Understanding Cultural Paradoxes ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Rapid Result Referrals: Practical Tips and Ideas to Increase Your Sales (Kn ~ Roy Sheppard Centre Publishing Roy Sheppard
Profitable Marketing Communications: A Guide to Marketing Return on Investment ~ Antony Young - Lucy Aitken Kogan Page Ltd Antony Young - Lucy Aitken
Marketing Strategy ~ Jim Blythe McGraw-Hill Education Jim Blythe
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli
Calming Upset Customer: Staying Effective During Unpleasant Situations (50- ~ Rebecca L. Morgan Crisp Publications Inc Rebecca L. Morgan
Strategic Marketing for NonProfit Organizations (International Edition) ~ Alan Andreasen - Philip Kotler Prentice Hall Alan Andreasen - Philip Kotler
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly ~ Peter C. Brinckerhoff John Wiley & Sons Inc Peter C. Brinckerhoff
Inspiring Fabled Service: Participant's Workbook ~ Bonnie Jameson - Betsy Sanders Jossey Bass Wiley Bonnie Jameson - Betsy Sanders
Getting It Right: Creating Customer Value for Market Leadership ~ Philip Weinzimer John Wiley & Sons Inc Philip Weinzimer
Retail Marketing ~ Peter J. McGoldrick Mayfield Peter J. McGoldrick
Fast Alliances: Power Your E-Business ~ Larraine Segil John Wiley & Sons Inc Larraine Segil
Lights! Camera! Advertising: How to Plan and Shoot Major Advertising Campaigns ~ Joy Satterwhite - Al Satterwhite Amphoto Books Joy Satterwhite - Al Satterwhite
Shop Windows: Cosmetics (AR Series: Commercial Space) ~ Francisco Asensio Cerver RotoVision Francisco Asensio Cerver
Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve ~ Daniel M. Stowell Jossey Bass Wiley Daniel M. Stowell
Successful Advertising for Small Businesses ("Entrepreneur Magazine" Small ~ Conrad Berke John Wiley & Sons Inc Conrad Berke
Getting Started in Internet Auctions ~ Alan Elliot John Wiley & Sons Inc Alan Elliot
Marketing: Essential Principles, New Realities ~ Jon Groucutt - Peter Leadley - Patrick Forsyth Kogan Page Ltd Jon Groucutt - Peter Leadley - Patrick...
How to Promote, Publicize, and Advertise Your Growing Business: Getting the ~ Kim Baker - Sunny Baker John Wiley & Sons Inc Kim Baker - Sunny Baker
The Perfect Sales Piece: A Complete Do-it-yourself Guide to Creating Brochu ~ Robert W. Bly John Wiley & Sons Inc Robert W. Bly
Consumer Behavior: International Edition: Buying, Having, and Being (Pie) ~ Michael R. Solomon Prentice Hall Michael R. Solomon
Coaching Knock Your Socks Off Service (Knock Your Socks Off Series) ~ Kristin Anderson - Ron Zemke Amacom Kristin Anderson - Ron Zemke
Principles of Marketing ~ Philip Kotler - Gary Armstrong Prentice Hall Philip Kotler - Gary Armstrong
Art Director's Annual: No. 76 (Art Directors Annual) ~ Art Directors Club RotoVision Art Directors Club
Dictionary of Marketing ~ A. Ivanovic Peter Collin Publishing A. Ivanovic
Essential Guide to Knowledge Management, The: E-Business and CRM Applicatio ~ Amrit Tiwana Prentice Hall Amrit Tiwana
Fundamentals of Sales Management for the Newly Appointed Sales Manager ~ Matthew Schwartz Amacom Matthew Schwartz
Dictionary of Marketing and Advertising (Macmillan Business) ~ Palgrave Macmillan
Secrets of Performing Confidence: For Actors, Musicians, Performers, Presen ~ Andrew Evans A & C Black Publishers Ltd Andrew Evans
Analyzing Costs, Procedures, Processes, and Outcomes in Human Services: An ~ Brian T. Yates Sage Publications, Inc Brian T. Yates
EBay Motors the Smart Way: Selling and Buying Cars, Trucks, Motorcycles, Bo ~ Joseph T. Sinclair - Don Spillane Amacom Joseph T. Sinclair - Don Spillane
The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer ~ Donna Cutting John Wiley & Sons Inc Donna Cutting
Studying the Television Audience ~ Virginia Nightingale Routledge Virginia Nightingale
Competitive Identity: The New Brand Management for Nations, Cities and Regions ~ Simon Anholt Palgrave Macmillan Simon Anholt
Business to Business Electronic Commerce: Challenges and Solutions ~ Merrill Warkentin IGI Publishing Merrill Warkentin
Customer Responsive Management (Total Quality Management) ~ Frank Davis Jr - Karl Manrodt Blackwell Publishers Frank Davis Jr - Karl Manrodt
Internet Marketing ~ Charles F. Hofacker John Wiley and Sons (WIE) Charles F. Hofacker
Direct Selling Channels ~ Haworth Press Inc.,U.S.
Sales Meetings That Work: Planning & Managing Meetings to Achieve Your Goals ~ Richard Cavalier AuthorHouse Richard Cavalier
Essentials of Marketing Research: WITH SPSS 13.0 ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Successful Marketing for the Small Business: A Practical Guide ("Sunday Tim ~ Dave Patten Kogan Page Ltd Dave Patten
Ads, Fads and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Marketing Research & SPSS 13.0 Student CD Pkg.: Online Research Applications ~ Alvin C. Burns - Ronald F. Bush Prentice Hall Alvin C. Burns - Ronald F. Bush
The Complete Guide to Sales Force Incentive Compensation ~ Andris A. Zoltners - Prabha K. Sinha - Sally E Lorimer Amacom Andris A. Zoltners - Prabha K. Sinha -...
Rural Marketing: Targeting the Non-Urban Consumer (Response Books) ~ Sanal Kumar Velayudhan Sage Publications Pvt. Ltd Sanal Kumar Velayudhan
Rural Marketing: Targeting the Non-Urban Consumer (Response Books) ~ Sanal Kumar Velayudhan Sage Publications Pvt. Ltd Sanal Kumar Velayudhan
Internet Marketing and E-Commerce ~ Ward Hanson South Western College Publishing Ward Hanson
Export/Import Procedures and Documentation (Export/Import Procedures & Docu ~ Thomas E. Johnson Amacom Thomas E. Johnson
Birth of a Salesman: The Transformation of Selling in America ~ Walter A. Friedman Harvard University Press Walter A. Friedman
Extraordinary Popular Delusions and the Madness of Crowds and Confusion De ~ Martin S. Fridson - Marketplace Books John Wiley & Sons Inc Martin S. Fridson - Marketplace Books
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) ~ Amanda Barry Virgin Books Amanda Barry
Reconnecting With Customers: Building Brands and Profits in the Relationship Age ~ Jack Myers Spurge Ink! Jack Myers
Marketing Your City USA: a Guide to D: A Guide to Developing a Strategic To ~ R.A. Nykiel - E. Jascolt Haworth Press Inc.,U.S. R.A. Nykiel - E. Jascolt
Making Meaning: How Successful Businesses Deliver Meaningful Customer Exper ~ Steve Diller - Nathan Shedroff - Darrel Rhea New Riders Steve Diller - Nathan Shedroff - Darrel Rhea...
Automated Credit and Collection Systems and Procedures ~ David A. Schmidt - Frederick A. Piumelli John Wiley & Sons Inc David A. Schmidt - Frederick A. Piume...
Organizational Identity in Practice ~ Routledge
The Virtual Handshake: Opening Doors and Closing Deals Online with Online S ~ David Teten - Scott Allen Amacom David Teten - Scott Allen
Bright Marketing: Why Should People Bother to Buy from You? ~ Robert Craven Crimson Publishing Robert Craven
The Knowledge Advantage: Leveraging Knowledge into Marketplace Success ~ Rudy Ruggles - Dan Holtshouse Capstone Publishing Ltd Rudy Ruggles - Dan Holtshouse
Breaking Up America: Advertisers and the New Media World ~ Joseph Turow University of Chicago Press Joseph Turow
How to Sell Stacks and Stacks of Everything ~ Doug Malouf Allen & Unwin Doug Malouf
Service Innovation: Organizational Responses to Technological Opportunities ~ Imperial College Press
Dalrymple's Sales Management: Concepts and Cases ~ Douglas J. Dalrymple - William L. Cron - Thomas E. Decarlo John Wiley & Sons Inc Douglas J. Dalrympl...
Cutting Edge Commercials: How to Create the Worlds Best TV Ads for Brands i ~ Jim Aitchison Prentice Hall PTR Jim Aitchison
Contact: Customer Service In The Hospitality And Tourism Industry: Customer ~ Donald M. Davidoff Prentice Hall Donald M. Davidoff
Total Access: Giving Customers What They Want in an Anytime, Anywhere World ~ Regis McKenna Harvard Business School Press Regis McKenna
Marketing Research: Text and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
The Business of Fashion: Designing, Manufacturing and Marketing ~ Leslie Davis Burns - Nancy Bryant Fairchild Books Leslie Davis Burns - Nancy Bryant
Marketing ~ James L. Burrow South Western Educational Publishing James L. Burrow
Exchanges: Reading and Writing About Consumer Culture ~ Ted Lardner - Todd Lundberg Longman Ted Lardner - Todd Lundberg
E-Commerce Logistics and Fulfillment: Delivering the Goods: From Click to Clutch ~ Deborah L. Bayles Prentice Hall Deborah L. Bayles
Marketing Scales Handbook: A Compilation of Multi-Item Measures Vol. 1 ~ Gordon Bruner McGraw-Hill Education Gordon Bruner
Tomorrow People: Future Consumers and How to Read Them: Mapping the Needs a ~ Martin Raymond Financial Times/ Prentice Hall Martin Raymond
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content ~ Gerry McGovern - Rob Norton Financial Times/ Prentice Hall Gerry McGovern - Rob Norton
Communication Consultants in Political Campaigns: Ballot Box Warriors (Prae ~ Robert V. Friedenberg Greenwood Press Robert V. Friedenberg
Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integra ~ Chuanlan Liu Cambria Press Chuanlan Liu
Marketing Services: Competing Through Quality ~ A. Pasuraman - Leonard L. Berry Free Press A. Pasuraman - Leonard L. Berry
Customer-driven: How to Make Your Company Customer-focused ~ Linda Silverman Goldzimmer Random House Business Books Linda Silverman Goldzimmer
GuestBased Marketing: How to Increase Restaurant Sales Without Breaking You ~ Bill Marvin John Wiley & Sons Bill Marvin
Fashion and Advertising (World's Top Photographers Workshops) ~ Magdalene Keaney RotoVision Magdalene Keaney
Planned Giving: Management, Marketing, and Law 2008 Cumulative Supplement ~ Ronald R. Jordan - Katelyn L. Quynn John Wiley & Sons Inc Ronald R. Jordan - Katelyn L. Quynn
The Unmanageable Consumer ~ Yiannis Gabriel - Tim Lang Sage Publications Ltd Yiannis Gabriel - Tim Lang
Red-hot Cold Call Selling: Prospecting Techniques That Pay Off ~ Paul S. Goldner Amacom Paul S. Goldner
Organizational Perception Management (Lea's Organization and Management) (L ~ Kimberly D. Elsbach Lawrence Erlbaum Associates Inc,US Kimberly D. Elsbach
Consumer Behaviour ~ Martin Evans - Ahmad Jamal - Gordon Foxall John Wiley and Sons Ltd Martin Evans - Ahmad Jamal - Gord...
Brief Encounters - "Hers": Women's Underwear in the Classic Age of Advertis ~ Nauseam Ad Prion Books Ltd Nauseam Ad
Relationship Marketing: Winning and Keeping Customers (CIM Professional Dev ~ Adrian Payne - Martin Christopher - Helen Peck - Moira Clark Butterworth-Heinemann Ltd Adrian Payne ...
Creative Arts Marketing ~ Elizabeth Hill - Catherine O'Sullivan - Terry O'Sullivan - Terry O' Sullivan - Catherine O' Sullivan...
The Marketing Plan ~ William A. Cohen John Wiley and Sons (WIE) William A. Cohen
Consultative Selling ~ Mack Hanan Amacom Mack Hanan
Strategic Market Management: WITH Marketing Mistakes, 10r.ed ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
Advertising Exposure, Memory and Choice (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
Selling Beyond EBay: Foolproof Ways to Reach More Customers and Make Big Mo ~ Greg Holden Amacom Greg Holden
Making the News: A Guide for Nonprofits and Activists ~ Jason Salzman Basic Books Inc.,U.S. Jason Salzman
Research Design and Statistical Analysis ~ Jerome L. Myers - Arnold D. Well Lawrence Erlbaum Associates Inc,US Jerome L. Myers - Arnold D. Well...
Marketing on the Internet: Multimedia Strategies for the World Wide Web ~ Jill H. Ellsworth - Matthew V. Ellsworth John Wiley & Sons Inc Jill H. Ellsworth - Matthew V. Ellswo...
Essentials of Marketing Research: WITH SPSS 13.0 ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Consultative Selling: The Hanan Formula for High-margin Sales at High Levels ~ Mack Hanan Amacom Mack Hanan
50 Ways to Win New Customers: Fast, Simple, Inexpensive, Profitable and Pro ~ Paul R. Timm Career Press Paul R. Timm
Basic Marketing Management ~ Douglas J. Dalrymple - Leonard J. Parsons John Wiley and Sons (WIE) Douglas J. Dalrymple - Leonard J...
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Y ~ Spencer Johnson William Morrow & Company Spencer Johnson
Power Brands: Measuring, Making and Managing Brand Success ~ H. Riesenbeck - Jesko Perrey Wiley-VCH H. Riesenbeck - Jesko Perrey
Building Your EBay Traffic the Smart Way (Building Your Ebay Traffic the Sm ~ Sinclair Amacom Sinclair
Selling Your Business Successfully: Tips, Strategies and Tools ~ Rexford E. Umbenhaur John Wiley & Sons Inc Rexford E. Umbenhaur
The Ultimate Film Festival Survival Guide ~ Lone Eagle Publishing Co ,U.S.
Cases in Electronic Commerce ~ Sid Huff McGraw-Hill Publishing Co. Sid Huff
Great Customer Service on the Telephone (The WorkSmart Series) ~ Kristin Anderson Amacom Kristin Anderson
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism ~ Thomas H. Bivins Lawrence Erlbaum Associates Inc,US Thomas H. Bivins
The Power of Business En Espanol: 7 Fundamental Keys to Unlocking the Poten ~ Jose Cancela Rayo Jose Cancela
Questions That Sell: The Powerful Process for Discovering What Your Custome ~ Paul Cherry Amacom Paul Cherry
The Wonderful Wizard in You! ~ Sidney Friedman Pelican Publishing Co Sidney Friedman
Marketing and Communication for Architects: A Handbook ~ Edgar Haupt - Manuel Kubitza Birkhauser Verlag AG Edgar Haupt - Manuel Kubitza
Ferrytale: The Career of W.H. "Ping" Ferry ~ James A. Ward Stanford University Press James A. Ward
Saws Art Work Shop ~ Katsu Kimura PIE Books Katsu Kimura
Marketing Communications: Theory and Applications ~ John R. Rossiter - Steven Bellman Prentice Hall John R. Rossiter - Steven Bellman
Managing and Marketing a Successful Web Site (Web Warrior Series) ~ Jason Miletsky Course Technology Jason Miletsky
Hitting the Headlines in Europe: A Country-by-country Guide to Effective Me ~ Cathie Burton - Alun Drake Kogan Page Ltd Cathie Burton - Alun Drake
Customer Relationship Management Essentials (Prima Development) ~ John Gosney - Thomas Boehm Prima Tech John Gosney - Thomas Boehm
Business Card (Design Library) ~ Rockport Publishers Inc.
Online Matchmaking ~ Palgrave Macmillan
Review of Marketing Research: v. 1 (Review of Marketing Research): v. 1 (Re ~ M.E. Sharpe
Optimal Bundling: Marketing Strategies for Improving Economic Performance ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Creative Strategy in Advertising ~ Bonnie Drewniany Wadsworth Bonnie Drewniany
Return on Customer: Creating and Maximizing Value from Your Scarcest Resource ~ Don Peppers - Martha Rogers Cyan Books Don Peppers - Martha Rogers
The Marketing Game! ~ Charlotte H. Mason - William D., Jr. Perreault McGraw-Hill Publishing Co. Charlotte H. Mason - Willi...
Sport in the City: The Role of Sport in Economic and Social Regeneration ~ Routledge
Stratgeies for Implementing Integrated Marketing Communications ~ Larry Percy McGraw-Hill Contemporary Larry Percy
Entries and Exits: Visits to 16 Trading Rooms (Wiley, Trading) ~ Alexander Elder John Wiley & Sons Inc Alexander Elder
Consumer Testing and Evaluation of Personal Care Products (Cosmetic Science ~ Howard R. Moskowitz Marcel Dekker Ltd Howard R. Moskowitz
Annual Edition: Marketing (Annual Editions: Marketing) ~ John E. Richardson McGraw-Hill Education John E. Richardson
Fifty Plus Marketing: Marketing, Communicating and Selling to the Over 50s ~ Jean-Paul Treguer Palgrave Macmillan Jean-Paul Treguer
Product Warranty Handbook ~ Marcel Dekker Ltd
Epica: Europe's Best Advertising: Bk.16 (Epica: Europe's Best Advertising) ~ Compilation Ava Publishing Compilation
Advertising and New Media ~ Christina Spurgeon Routledge Christina Spurgeon
Direct Marketing in Practice (Marketing Series: Practitioner) ~ Matthew Housden - Brian Thomas Butterworth-Heinemann Matthew Housden - Brian Thomas
Marketing Research: An Applied Orientation: United States Edition: An Appli ~ Naresh Malhotra Prentice Hall Naresh Malhotra
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relati ~ Olivia Parr Rud John Wiley & Sons Inc Olivia Parr Rud
The Call Centre Dictionary: The Complete Guide to Call Centre and Customer ~ Madeline Bodin - Keith Dawson CMP Books Madeline Bodin - Keith Dawson
Signposts to Service Excellence: The African Paradigm ~ Shepherd Shonhiwa Unisa Press / Uitgewers Shepherd Shonhiwa
Product Creation: The Heart of the Enterprise from Engineering to E-commerce ~ Philip Francis Free Press Philip Francis
Photographer's Market: 2000 Places to Sell Your Photographs (Photographer's ~ Writer's Digest Books
Architecture as Brand Communication: Dynaform + Cube ~ Birkhauser Verlag AG
Sensory and Consumer Research in Food Product Design and Development (Insti ~ Howard R. Moskowitz - Ms Jacqueline H. Beckley - Anna V.A. Resurreccion Iowa State University Press ...
The Impact of Television Advertising on Children ~ N. Unnikrishnan SAGE Publications (USA) N. Unnikrishnan
Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Manageme ~ Donald R. Self - Walter W. Wymer Haworth Press Inc.,U.S. Donald R. Self - Walter W. Wymer
Consumption Behaviour and the Effects of Government Fiscal Policies (Econom ~ Randall P. Mariger Harvard University Press Randall P. Mariger
Rethinking Sales Management: A Strategic Guide for Practitioners ~ Beth Rogers John Wiley & Sons Beth Rogers
Information Technology and Crisis Management: 3 (Advances in Telecommunications) ~ JAI Press
Internet Marketing for Less Than $500/Year: How to Attract Customers and Cl ~ Marcia Yudkin ebrandedbooks.com,US Marcia Yudkin
Management: an introduction: An Introduction ~ David Boddy Financial Times/ Prentice Hall David Boddy
Competing for Choice: Developing Winning Brand Strategies ~ Lars Finskud Vola Press Ltd Lars Finskud
Multicultural Marketing in America 2007: The Directory of Agencies, Media a ~ Adweek Directories
Managing Business Interfaces: Marketing, Engineering, and Manufacturing Per ~ Kluwer Academic Publishers

801 - 1000

Process Consultation Revisited: Building the Helping Relationship (Series o ~ Edgar H. Schein Prentice Hall Edgar H. Schein
Wkbk Econ Ed Consumers 3e ~ STAFFORD - MILLER South Western College Publishing STAFFORD - MILLER
Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye ~ Michael LeGault Pocket Books Michael LeGault
Marketing on a Tight Budget: A 10-point Action Plan ~ Patrick Forsyth Kogan Page Ltd Patrick Forsyth
Concurrent Engineering Effectiveness: Integrating Product Development Acros ~ Mitchell Fleischer - Jeffrey K. Liker Hanser Publishers Mitchell Fleischer - Jeffrey K. Liker
Managing Public Relations ~ James E. Grunig - Todd T. Hunt Thomson Learning James E. Grunig - Todd T. Hunt
Business Marketing Management: A Strategic View of Industrial and Organizat ~ Michael D. Hutt - Thomas W. Speh South Western College Publishing Michael D. Hutt - Thomas W. Speh
Horse Sense: The Key to Success Is Finding a Horse to Ride ~ Al Ries - Jack Trout McGraw-Hill Education Al Ries - Jack Trout
Multinational Strategic Alliances (Wiley Series in Practical Strategy) ~ R.J. Mockler John Wiley and Sons Ltd R.J. Mockler
Strategic Copywriting: How to Create Effective Advertising ~ Edd Applegate Rowman & Littlefield Publishers Edd Applegate
Marketing: Concepts and Strategies ~ Dibb Houghton Mifflin (Academic) Dibb
Nation of Rebels: Why Counterculture Became Consumer Culture ~ Joseph Heath - Andrew Potter HarperCollins Publishers Joseph Heath - Andrew Potter
Winning with the Caller from Hell: A Survival Guide for Doing Business on t ~ Shaun Belding ECW Press Shaun Belding
The Future of Competition: Co-creating Unique Value with Customers ~ C.K. Prahalad - Venkat Ramaswamy Harvard Business School Press C.K. Prahalad - Venkat Ramaswamy
Magnetic Selling ~ Robert W. Bly Amacom Robert W. Bly
Business to Business Internet ~ Silverstein ebrandedbooks.com,US Silverstein
Rapid Tooling: Technologies and Industrial Applications ~ Marcel Dekker Ltd
Customer Service Operations: The Complete Guide ~ W. Blanding Amacom W. Blanding
Permission Based E-mail Marketing ~ Kim MacPherson Kaplan Business Kim MacPherson
Graphis New Talent (Graphis New Talent Design Annual) ~ B. Martin Pedersen Graphis Press B. Martin Pedersen
Managing Business Relationships ~ David Ford - Lars-Erik Gadde - Hakan Hakansson - Ivan Snehota John Wiley and Sons Ltd David Ford - L...
Hollis UK Press & Public Relations Annual: 2000-2001 ~ Hollis Publishing Ltd
Marketing Handbook ~ Hollis Publishing Ltd
Focus Groups: Supporting Effective Product Development ~ Joe Langford - Deana McDonagh Taylor & Francis Ltd Joe Langford - Deana McDonagh
Global Marketing Management: International Edition ~ Warren J. Keegan Prentice Hall Warren J. Keegan
Doing Business in Asia: The Complete Guide (Jossey-Bass Business and Manage ~ Sanjyot P. Dunung Jossey Bass Wiley Sanjyot P. Dunung
Marketing Research: An Applied Approach, Updated Second Edition: An Applied ~ David Birks - Naresh Malhotra Financial Times/ Prentice Hall David Birks - Naresh Malhotra
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) ~ Courtland L. Bovee - William Arens McGraw-Hill Publishing Co. Courtland L. Bovee - William Arens
Services Marketing Management: An International Perspective ~ Hans Kasper - Wouter De Vries - Piet Van Helsdingen John Wiley and Sons Ltd Hans Kasper - Wouter De ...
Wireless Rules: The New CRM Strategies to Reach Your Customers Anytime, Anywhere ~ Frederick Newell - Katherine Lemon McGraw-Hill Education Frederick Newell - Katherine Lemon
Pocket Guide to Selling Services and Products ~ Peter Morris Butterworth-Heinemann Peter Morris
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Com ~ Terence A. Shimp - M.Wayne Delozier South Western College Publishing Terence A. Shimp - M.Wayne Delo...
Client Care Techniques ~ Linda Maytum-Wilson XPL Publishing Linda Maytum-Wilson
Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing) ~ Donald R. Lehmann - Russell S. Winer McGraw-Hill Publishing Co. Donald R. Lehmann - Russell S. Winer...
Presenting to Win: The Art of Telling Your Story ~ Jerry Weissman Prentice Hall Jerry Weissman
Imagination Monograph: Ideas and Evolution (Ideas & Evolution) ~ Phaidon Press Ltd
FT Mastering Marketing: your single source guide to becoming a master of ma ~ Insead - Kellogg - LBS - Wharton Financial Times/ Prentice Hall Insead - Kellogg - LBS - Wharton
Principles and Practice of Marketing ~ David Jobber McGraw-Hill Publishing Co. David Jobber
Prentice Hall's One Day MBA in Marketing ~ Muckian Prentice-Hall Muckian
Superbrands: An Insight into Britain's Stongest Brands ~ Superbrands Ltd
Advertising Media Planning ~ Jack Z. Sissors - Jim Surmanek - Roger B. Baron McGraw-Hill Contemporary Jack Z. Sissors - Jim Surma...
Blackwell Encyclopedic Dictionary of Marketing ~ Blackwell Publishers
Festival and Special Event Management (Wiley Australia Tourism) ~ Ian McDonnell - Johnny Allen John Wiley & Sons Inc Ian McDonnell - Johnny Allen
Keep Them Calling: Superior Service on the Telephone (Customer Service & Se ~ Sherry L. Barrett American Media Inc,US Sherry L. Barrett
Principles of Services Marketing ~ Adrian Palmer McGraw-Hill Publishing Co. Adrian Palmer
Postmodern Marketing Two: Telling Tales ~ Stephen Brown Thomson Learning Stephen Brown
Global Marketing Strategies ~ Jean-Pierre Jeannet Houghton Mifflin (Academic) Jean-Pierre Jeannet
Hollis UK Press and Public Relations Annual ~ Hollis Publishing Ltd
Queueing Networks: Customers, Signals and Product Form Solutions (Systems & ~ Xiulu Chao - Masakiyo Miyazawa - Michael Pinedo John Wiley and Sons Ltd Xiulu Chao - Masakiyo Miyaza...
Point of Purchase Design: The Graphics of Merchandise Display ~ Robert B. Konikow PBC International Robert B. Konikow
Major Companies of South W St Asia 2004 (Major Companies of Asia & Australa ~ SOS Free Stock
Dynamic Practice Development: Selling Skills and Techniques for the Professions ~ Kim Tasso Thorogood Kim Tasso
Market Share Reporter: An Annual Compilation of Reported Share Data on Comp ~ Gale
Netguide 3ed Pb (Net Guide) ~ Wolff Rowman & Littlefield Publishers Wolff
Which Ad Pulled Best? ~ Philip Ward Burton - S. Purvis McGraw-Hill Contemporary Philip Ward Burton - S. Purvis
Ethical Decision Making in Marketing (SAGE Series on Business Ethics) ~ Lawrence B. Chonko Sage Publications, Inc Lawrence B. Chonko
European Business and Marketing ~ Sage Publications Ltd
The Marketing Game: Insider Secrets That You Can Use from the World's Marke ~ Eric Schulz Adams Media Corporation Eric Schulz
Airport Marketing: Strategies to Cope with the New Millennium Environment ~ David Jarach Avebury Aviation David Jarach
Advertising and Market Power (Economic Studies) ~ William S. Comanor - Thomas A. Wilson Harvard University Press William S. Comanor - Thomas A. Wilson...
Marketing and Consumer Research in the Public Interest ~ Sage Publications, Inc
Help Desk: WITH Online and Complete IT ~ Barbara Czegel - John Baschab Hungry Minds Inc,U.S. Barbara Czegel - John Baschab
Consumption Behaviour and the Effects of Government Fiscal Policies (Econom ~ Randall P. Mariger Harvard University Press Randall P. Mariger
Electronic Commerce: A Managerial Perspective ~ Efraim Turban - David King - Michael Chung - Jae Lee - Jae Kyu Lee - Michael H. Chung Prentice Hall ...
Customer Community: Unleashing the Power of Your Customer Base (Jossey-Bass ~ D. Banks - Kim Daus Jossey Bass Wiley D. Banks - Kim Daus
Private Label Strategy: How to Meet the Store Brand Challenge ~ Nirmalya Kumar - Jan-Benedict E. M. Steenkamp Harvard Business School Press Nirmalya Kumar - Jan-Ben...
Strategic Planning for Public Relations ~ Ronald D. Smith Lawrence Erlbaum Associates Inc,US Ronald D. Smith
Direct Marketing Success: What Works and Why ~ Freeman F. Gosden John Wiley & Sons Inc Freeman F. Gosden
Digital Business: Concepts and Strategies: International Edition: Concepts ~ Eloise Coupey Prentice Hall Eloise Coupey
How to Pass Customer Service: Second Level (How to Pass) ~ Terry Johnson LCCI Examinations Board Terry Johnson
Orchestrating Success: Improve Control of the Business with Sales and Opera ~ Richard C. Ling - Walter E. Goddard Wight (Oliver) Publications Inc.,U.S. Richard C. Ling - Walter E...
Marketing ~ Dhruv Grewal - Michael Levy McGraw Hill Higher Education Dhruv Grewal - Michael Levy
Best Practice Guide for Customer Service Professionals ~ Stephanie Edwards Customer 1st International Stephanie Edwards
Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit ~ Margit B. Wiesgal Amacom Margit B. Wiesgal
Marketing Research Essentials 3e +CD (Wse) ~ C. McDaniel John Wiley and Sons (WIE) C. McDaniel
Standardization Research in Information Technology: New Perspectives ~ Information Science Reference
Branded and on Display ~ Daniel Thomas Cook Krannert Art Museum,US Daniel Thomas Cook
EBay Powerseller Secrets (One-Off) ~ Brad Schepp - Debra Schepp Osborne/McGraw-Hill,U.S. Brad Schepp - Debra Schepp
Do Something Different: Proven Marketing Techniques to Transform Your Busin ~ Jurgen Wolff Virgin Books Jurgen Wolff
Marketing Research: An Integrated Approach ~ Alan Wilson Financial Times/ Prentice Hall Alan Wilson
101 Ways to Get Great Publicity ~ Timothy R.V. Foster Kogan Page Ltd Timothy R.V. Foster
Fundable Knowledge: Marketing of Defense Technology (Rhetoric, Knowledge & ~ A.D.Van Nostrand Lawrence Erlbaum Associates Inc,US A.D.Van Nostrand
Do Something Different: Proven Marketing Techniques to Transform Your Busin ~ Jurgen Wolff Virgin Books Jurgen Wolff
Pleasure with Products: beyond usability ~ William S. Green - Patrick W. Jordan Taylor & Francis Ltd William S. Green - Patrick W. Jordan
It's Not My Department ~ Peter Glen Warner Books Peter Glen
The Fundraising Planner: A Working Model for Raising the Dollars You Need ( ~ Terry Schaff - Doug Schaff Jossey Bass Wiley Terry Schaff - Doug Schaff
Branding TV: Principles and Practices ~ Walter McDowell - Alan Batten Focal Press Walter McDowell - Alan Batten
Smarter Selling: Next generation sales strategies to meet your buyer's need ~ David Lambert - Keith Dugdale Financial Times/ Prentice Hall David Lambert - Keith Dugdale
Essential Tips for Organizing Conferences and Events ~ Fiona Campbell - Sally Brown - Phil Race Routledge Falmer Fiona Campbell - Sally Brown - Phil Race
Little Book of Business Cards: Successful Designs and How to Create Them ~ David Carter Harper Design International David Carter
Moderating Focus Groups: 4 (Focus Group Kit) ~ Richard A. Krueger Sage Publications, Inc Richard A. Krueger
Barnbrook Bible: The Graphic Design of Jonathan Barnbrook ~ Jonathan Barnbrook - Kalle Lasn Booth-Clibborn Editions Jonathan Barnbrook - Kalle Lasn
Marketing Research: WITH SPSS ~ Carl McDaniel - Roger Gates John Wiley & Sons Inc Carl McDaniel - Roger Gates
The Lawyer's Guide to Marketing Your Practice ~ American Bar Association
Marketing Management and Strategy: Marketing Engineering Applications ~ Gary L. Lilien - Arvind Rangaswamy Prentice Hall Gary L. Lilien - Arvind Rangaswamy
Morsels from the Better Mousetrap: Tips, Tricks and Tales About Corporate C ~ Nancy Parsons - Dick Amsterdam Xlibris Corporation Nancy Parsons - Dick Amsterdam
Digital Marketing for Dummies ~ Ben Carter - Gregory Brooks - Frank Catalano - Bud Smith John Wiley and Sons Ltd Ben Carter - Gregor...
Electronic Customer Relationship Management (Advances in Management Informa ~ M.E. Sharpe
The Origin of Brands: Discover the Natural Laws of Product Innovation and B ~ Al Ries - Laura Ries HarperBusiness,U.S. Al Ries - Laura Ries
From Patent to Profit: Secrets and Strategies for the Successful Inventor ~ Bob Dematteis Square One Publishers Bob Dematteis
Innovative Marketing Communications: Strategies for the Events Industry (Ev ~ Guy Masterman - Emma H Wood Butterworth-Heinemann Guy Masterman - Emma H Wood
SPECS: The Comprehensive Foodservice Purchasing and Specification Manual ~ Lewis Reed John Wiley & Sons Inc Lewis Reed
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education ~ David L. Kirp Harvard University Press David L. Kirp
Cheap But Good Marketing Research ~ Alan R. Andreasen McGraw-Hill Education Alan R. Andreasen
BrandinG: Logos and Marks (Design) ~ ICO
Advertising Progress: American Business and the Rise of Consumer Marketing ~ Pamela Walker Laird Johns Hopkins University Press Pamela Walker Laird
Integrated Direct Marketing: Techniques and Strategies for Success ~ Ernan Roman McGraw-Hill Contemporary Ernan Roman
Standardization Research in Information Technology: New Perspectives ~ Kai Jakobs Information Science Reference Kai Jakobs
Oracle E-Business Suite Financials Handbook ~ David James - Graham H. Seibert - Simon Russell McGraw-Hill Education David James - Graham H. Seiber...
Harnessing the Future: 9 Keys to Emerging Consumer Behaviour ~ Shirley Roberts John Wiley and Sons Shirley Roberts
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, ~ Jeffrey Gitomer Prentice Hall Jeffrey Gitomer
Cost Effective Marketing Research: A Guide for Marketing Managers ~ Eric J. Soares Greenwood Press Eric J. Soares
IT Services: Costs, Metrics, Benchmarking and Marketing: Costs, Metrics, Be ~ Anthony Tardugno - Thomas DiPasquale - Robert Matthews Prentice Hall Anthony Tardugno - Thomas DiPas...
Dictionary of Marketing and Advertising (Business Dictionary) ~ Jerry M. Rosenberg John Wiley & Sons Inc Jerry M. Rosenberg
The Young & Rubicam Traveling Creative Workshop ~ Hanley Norins NYIF Hanley Norins
Selling to Major Accounts: Tools, Techniques and Practical Solutions for th ~ Terry R. Bacon Amacom Terry R. Bacon
The PDMA Handbook of New Product Development ~ Milton D. Rosenau John Wiley & Sons Inc Milton D. Rosenau
Clients for Life: How Great Professionals Develop Breakthrough Relationships ~ Jagdish N. Sheth - Andrew Carl Sobel Simon & Schuster Ltd Jagdish N. Sheth - Andrew Carl Sobel
CIM Coursebook 06/07 Customer Communications ~ Maggie Jones Butterworth-Heinemann Maggie Jones
Vault Career Guide to Marketing & Brand Management ~ Jennifer Goodman - Gabrielle Dudnyk - John Phillips Vault.com Jennifer Goodman - Gabrielle Dudnyk - ...
E-Marketing: United States Edition ~ Judy Strauss - Adel El-Ansary - Raymond Frost Prentice Hall Judy Strauss - Adel El-Ansary - Raymond ...
AMA Complete Guide to Marketing Research for Small Business ~ Holly Edmunds McGraw-Hill Contemporary Holly Edmunds
Consumer Behavior and Managerial Decision Making ~ Frank R Kardes Prentice Hall Frank R Kardes
R & D Project Selection (Wiley Series in Engineering & Technology Management) ~ Joseph P. Martino John Wiley & Sons Inc Joseph P. Martino
CIM Coursebook 06/07 Marketing Environment (CIM Coursebook) ~ Mike Oldroyd Butterworth-Heinemann Mike Oldroyd
Marketing Across Cultures ~ Jean-Claude Usunier - Julie Lee Financial Times/ Prentice Hall Jean-Claude Usunier - Julie Lee
Advertising and Market Power (Economic Studies) ~ William S. Comanor - Thomas A. Wilson Harvard University Press William S. Comanor - Thomas A. Wilson...
Pkg Adv Integ Brand Pro Stdt ~ ALLEN - SEMENIK - O Guinn South Western College Publishing ALLEN - SEMENIK - O Guinn
Services Marketing ~ Valarie A. Zeithaml - Mary Jo Bitner McGraw Hill Higher Education Valarie A. Zeithaml - Mary Jo Bitn...
The Invisible Customer ~ Brian Clegg Kogan Page Ltd Brian Clegg
Storytelling: Branding in Practice ~ Klaus Fog - Christian Budtz - Baris Yakaboylu Springer-Verlag Berlin and Heidelberg GmbH & Co. K Kla...
Market Driven Management: Strategic and Operational Marketing ~ Jean-Jacques Lambin - Ruben Chumpitaz - Isabelle Schuiling Palgrave Macmillan Jean-Jacques Lambin - ...
Persuasion in Advertising ~ Nicholas J. O'Shaughnessy - John O'Shaughnessy Routledge Nicholas J. O'Shaughnessy - John O'Shaughne...
Branding: From Brief to Finished Solution ~ Mono Design RotoVision Mono Design
Public Relations Theory II (Communication) (Communication) ~ Lawrence Erlbaum Associates Inc,US
1001 Ways to Market Your Books: for Authors and Publishers ~ John Kremer Open Horizons Publishing Co ,U.S. John Kremer
Marketing Madness: What Commercialism Is Doing to Our Culture (Critical Stu ~ Michael F. Jacobson - Laurie Ann Mazur - Ron Collins Westview Press Inc Michael F. Jacobson - Laurie...
Marketing and Football: an international perspective: An International Pers ~ Michel Desbordes Butterworth-Heinemann Michel Desbordes
Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics) ~ Ron Beasley - Marcel Danesi Mouton de Gruyter Ron Beasley - Marcel Danesi
The Complete Idiot's Guide to Winning Customer Loyalty (Complete Idiot's Gu ~ Murray Raphel - Neil Raphel - Janis S. Raye Alpha Books Murray Raphel - Neil Raphel - Janis S. Raye
Consumer Behaviour: European Perspective: A European Perspective ~ Michael R. Solomon - Gary Bamossy - Soren Askegaard Financial Times/ Prentice Hall Michael R. Solomo...
New Service Development: Creating Memorable Experiences ~ Sage Publications, Inc
The New Road to Successful Advertising: How to Integrate Image and Response ~ Carol Nelson Bonus Books Inc Carol Nelson
One Show Interactive: 7 (One Show Interactive: Advertising's Best Interacti ~ One Show The One Show - One Show Club Rockport Publishers One Show The One Show - One Show Club
Google Advertising Tools ~ Harold Davis O'Reilly Harold Davis
Getting Hits: The Definitive Guide to Promoting Your Website ~ Don Sellers Peachpit Press Don Sellers
Internets, Intranets, and Extranets: New Waves in Channel Surfing (The Jour ~ Haworth Press Inc.,U.S.
Asia Marketing Data and Statistics ~ Euromonitor Euromonitor PLC Euromonitor
Brandstand: Strategies for Retail Brand Building ~ Arthur A. Winters - Peggy Fincher Winters HarperCollins Design International Arthur A. Winters - Peg...
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Amacom Richard D. Czerniawski - Michael W. Maloney
Public Relations: The Profession and the Practice ~ Craig E. Aronoff - Otis W. Baskin - Dan L. Lattimore William C. Brown Craig E. Aronoff - Otis W. Bas...
How Brands Become Icons: The Principles of Cultural Branding ~ Douglas Holt Harvard Business School Press Douglas Holt
Marketing Basics for Designers: A Sourcebook of Strategies and Ideas ~ Jane D. Martin - Nancy Knoohuizen John Wiley & Sons Inc Jane D. Martin - Nancy Knoohuizen
Steidlmayer on Markets: Trading with Market Profile (Wiley Trading) ~ J.Peter Steidlmayer - Steven B. Hawkins John Wiley & Sons Inc J.Peter Steidlmayer - Steven B. Hawkin...
The Incomplete European Market for Financial Services (ZEW Economic Studies) ~ Physica-Verlag GmbH & Co
Travel, Tourism and Hospitality Research: A Handbook for Managers and Resea ~ J.R.Brent Ritchie - C. Goeldner John Wiley & Sons Inc J.R.Brent Ritchie - C. Goeldner
Travel, Tourism and Hospitality Research: A Handbook for Managers and Resea ~ J.R.Brent Ritchie - C. Goeldner John Wiley & Sons Inc J.R.Brent Ritchie - C. Goeldner
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
Marketing Hospitality ~ Thomas F. Powers John Wiley & Sons Inc Thomas F. Powers
Multipack: Consumer Behaviour: A European Perspective with Cases in Consume ~ Gary Bamossy - Martha McEnally Prentice Hall Gary Bamossy - Martha McEnally
George Gallup in Hollywood (Film & Culture) ~ Susan Ohmer Columbia University Press Susan Ohmer
Managing the Demand Chain: Value Innovations for Supplier Excellence (Wiley ~ William E. Hoover - E. Eloranta - Kati Huttunen - Jan Holmstrom John Wiley & Sons Inc William E. Hoo...
Steidlmayer on Markets: Trading with Market Profile (Wiley Trading) ~ J.Peter Steidlmayer - Steven B. Hawkins John Wiley & Sons Inc J.Peter Steidlmayer - Steven B. Hawkin...
Hospitality Sales: A Marketing Approach ~ Margaret Shaw - Susan V. Morris John Wiley & Sons Inc Margaret Shaw - Susan V. Morris
Adcult USA: The Triumph of Advertising in American Culture ~ James B. Twitchell Columbia University Press James B. Twitchell
Advertising & Marketing: Developing the Marketplace (Influence and Persuasion) ~ Clive Gifford Heinemann Library Clive Gifford
Public Relations: An Introduction ~ Shirley Harrison Thomson Learning Shirley Harrison
The Business Marketing Course: Managing in Complex Networks ~ David Ford - Lars-Erik Gadde - Hakan Hakansson - Ivan Snehota John Wiley and Sons Ltd David Ford - L...
The Valuation of Technology: Business and Financial Issues in R&D (Operatio ~ F. Peter Boer John Wiley & Sons Inc F. Peter Boer
Technology Management: Developing and Implementing Effective Licensing Prog ~ Robert C. Megantz John Wiley & Sons Inc Robert C. Megantz
Building Customer-based Project Organizations ~ Jeffrey K. Pinto - Pekka J. Rouhiainen John Wiley & Sons Inc Jeffrey K. Pinto - Pekka J. Rouhiainen
Globalization, Economic Growth and Innovation Dynamics ~ Paul J.J. Welfens - John T. Addison - David B. Audretsch - Thomas Gries - Hariolf Grupp Springer-Ver...
Telemarketing, Cold Calling and Appointment Making: How to Win Business Thr ~ Pauline Rowson Rowmark Ltd Pauline Rowson
Energy Futures: Trading Opportunities ~ John Elting Treat Pennwell Publishing John Elting Treat
Practical Methods for Design and Analysis of Complex Surveys ~ R. Lehtonen - E.J. Pahkinen John Wiley and Sons Ltd R. Lehtonen - E.J. Pahkinen
Why Customers Don't Do What They're Supposed to and What Sales People Can D ~ Ferdinand F. Fournies McGraw-Hill Publishing Co. Ferdinand F. Fournies
Permission Marketing: Turning Strangers into Friends and Friends into Customers ~ Seth Godin Pocket Books Seth Godin
Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Culto a Las Marcas ~ Douglas Atkins Robin Book Douglas Atkins
Encyclopedia of Public Relations ~ Sage Publications, Inc
The Net-Works Guide to Marketing Your Website (Net-Works Guide To...) ~ Tim Ireland Net.Works Tim Ireland
Ethics in Public Relations: Responsible Advocacy ~ Sage Publications, Inc
Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach ~ Linda Richardson McGraw-Hill Publishing Co. Linda Richardson
Focus Group Revised: A Strategic Guide to Organizing, Conducting and Analyz ~ Templeton McGraw-Hill Education Templeton
Implementing Successful Credit Control ~ Alan Dixie Management Books 2000 Ltd Alan Dixie
Media Guide ~ William Wells Prentice Hall William Wells
How 10 Percent of the People Get 90 Percent of the Pie: Get Your Share Usin ~ Craig E. Soderholm St. Martin's Press Craig E. Soderholm
Consumer Behavior ~ Wayne Hoyer - Debbie MacInnis Houghton Mifflin (Academic) Wayne Hoyer - Debbie MacInnis
Consumer Behaviour ~ Roger D. Blackwell - James F. Engel South Western College Publishing Roger D. Blackwell - James F. E...
Consumer Behaviour ~ Ray Wright Thomson Learning Ray Wright
E-Marketing: United States Edition ~ Judy Strauss - Adel El-Ansary - Raymond Frost Prentice Hall Judy Strauss - Adel El-Ansary - Raymond ...
Delivering Knock Your Socks Off Service ~ Performance Research Associates Amacom Performance Research Associates
EBay the Smart Way: Selling, Buying and Profiting on the Web's No.1 Auction Site ~ Joseph T. Sinclair Amacom Joseph T. Sinclair
Just Say Yes!: Extreme Customer Service...How to Give It!, How to Get It! ~ Philip R. Nulman Career Press Philip R. Nulman
Pre-paid Legal Story, The ~ Harland C. Stonecipher - James W. Robinson Prima Lifestyle Harland C. Stonecipher - James W. Robinso...
Resistance Is Useless: The Art of Business Persuasion ~ Geoff Burch Capstone Publishing Ltd Geoff Burch
The Future of Advertising: New Media, New Clients, New Consumers in the Pos ~ Joe Cappo McGraw-Hill Publishing Co. Joe Cappo
International Advertising: Realities and Myths ~ Sage Publications, Inc
Marketing ~ David Mercer Blackwell Publishers David Mercer
Bargain Hunter's Secrets to Online Shopping ~ Michael Miller QUE Michael Miller

1001 - 1200

Eye for Winners: How I Built One of America's Greatest Direct-Mail Companies ~ Lillian Vernon HarperBusiness,U.S. Lillian Vernon
New Strategies for Reputation Management: Gaining Control of Issues, Crises ~ Andrew Griffin Kogan Page Ltd Andrew Griffin
The CIM Student's Practice and Revision Book: CIM Professional Diploma in M ~ Anthony Annakin-Smith - Paul Dixon - Andrew Sherratt Butterworth-Heinemann Anthony Annakin-Smith - P...
Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Wo ~ Paul Fifield Butterworth-Heinemann Paul Fifield
Conversations on Customer Service And Sales: 0 (Conversations) ~ Compliation Insight Pub Co Compliation
Salonovations' Marketing and Advertising for the Salon ~ Gambino Milady Gambino
The Complete Guide to Publicity: Maximise Visability for Your Products, Ser ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Make Your Small Business Website Work ~ John Heartfield Rockport Publishers Inc. John Heartfield
Brands and Their Companies 29th Ed 3 Vol Set (Brands & Their Companies (2 vol.)) ~ Thomson Gale
Creating Brand Loyalty: The Management of Power Positioning and Really Grea ~ Richard D. Czerniawski - Michael W. Maloney Hudson House Publishing Richard D. Czerniawski - Michael...
Commonsense Direct Marketing (Professional Paperbacks) ~ Drayton Bird Kogan Page Ltd Drayton Bird
Toxic Sludge Is Good for You!: Lies, Damn Lies and the Public Relations Industry ~ John Stauber - Sheldon Rampton - John Strauber Common Courage Press,U.S. John Stauber - Sheldon Ramp...
America's Stupidest Business Decisions ~ Bill Adler - Julie Houghton William Morrow Bill Adler - Julie Houghton
European Perspectives Consumer Behaviour ~ Mary Lambkin - Gordon Foxall - Benoit Heilbrunn - Fred Van Raaij Prentice Hall Mary Lambkin - Gordon...
Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets ~ Frank Delano Amacom Frank Delano
Managing Scientists: Leadership Strategies in Scientific Research, Second E ~ Alice M. Sapienza John Wiley & Sons Inc Alice M. Sapienza
The Internet Advertising Report ~ Mary Meeker Harpercollins Mary Meeker
Does Advertising Increase Smoking? (Occasional Paper, 107) ~ Hugh High Institute of Economic Affairs (IEA) Hugh High
When Words Collide: Journalist's Guide to Grammar and Style ~ Lauren Kessler - Duncan McDonald Wadsworth Lauren Kessler - Duncan McDonald
Making Your Sales Team 1 ~ Thomas L. Quick Amacom Thomas L. Quick
The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next ~ Robyn Waters Portfolio Robyn Waters
Quick Response: Managing the Supply Chain to Meet Consumer Demand ~ Alan Hunter - Russell King - Bob Lowson John Wiley and Sons Ltd Alan Hunter - Russell King - Bob Low...
Business & Social Trendz: Profiting with Spiritual Economics ~ G. Robert Switzer Abbeyfield Publishers G. Robert Switzer
Handbook of Relationship Marketing ~ Jagdish N. Sheth - Atul Parvatiyar Sage Publications, Inc Jagdish N. Sheth - Atul Parvatiyar
Selling (Wiley Pathways) ~ Tom Hopkins - Douglas J. Dalrymple - William L. Cron - Thomas E. Decarlo - Terri Horvath John Wiley ...
Advertising on the Internet: How to Get Your Message Across on the World Wi ~ Steven Armstrong Kogan Page Ltd Steven Armstrong
Customer Service Excellence (Business Skills Express) ~ Debra J. MacNeill Irwin Professional (USA) Debra J. MacNeill
Strategic Internet Marketing 2.0 ~ S. Dann John Wiley & Sons Australia Ltd S. Dann
George Gallup in Hollywood (Film & Culture) ~ Susan Ohmer Columbia University Press Susan Ohmer
A Culture of Credit: Embedding Trust and Transparency in American Business ~ Rowena Olegario Harvard University Press Rowena Olegario
Successful Product Development: Speeding from Opportunity to Profit ~ Milton D. Rosenau John Wiley & Sons Milton D. Rosenau
Working with Difficult People ~ Muriel Solomon Prentice Hall Muriel Solomon
Anti-spam Tool Kit ~ Charlie Scott - Mike Erwin - Paul Wolfe Osborne/McGraw-Hill,U.S. Charlie Scott - Mike Erwin - Paul W...
Competitive Intelligence: Gathering, Analysing and Putting It to Wowrk ~ Christopher Murphy Gower Publishing Ltd Christopher Murphy
Diversity in Advertising: Broadening the Scope of Research Directions (Adve ~ Lawrence Erlbaum Associates Inc,US
International and Intercultural Public Relations: A Campaign Case Approach ~ Michael Parkinson - Daradirek "Gee" Ekachai Allyn & Bacon Michael Parkinson - Daradirek "Gee" Ekacha...
The Handbook of International Market Research Techniques ~ Kogan Page Ltd
Spin Selling ~ Neil Rackham - et al Penguin Books Australia Ltd Neil Rackham - et al
The Bid Manager's Handbook ~ David Nickson Gower Publishing Ltd David Nickson
Making the Cisco Connection: The Story Behind the Real Internet Superpower ~ David Bunnell John Wiley & Sons David Bunnell
Marketing Online for Dummies (For Dummies) ~ Bud Smith Hungry Minds Inc,U.S. Bud Smith
A Branded World: Adventures in Public Relations and the Creation of Superbrands ~ M. Levine John Wiley & Sons Inc M. Levine
The Complete Guide to Accelerating Sales Force Performance: How to Get More ~ Andris A. Zoltners - Prabha K. Sinha - Greggor A. Zoltners Amacom Andris A. Zoltners - Prabha K. Sin...
Managing Business Interfaces: Marketing and Engineering Issues in the Suppl ~ Springer-Verlag New York Inc.
Upselling Techniques: (That Really Work!) ~ Stephan Schiffman Adams Media Corporation Stephan Schiffman
Business Reengineering: Effizientes Neugestalten Von Geschaftsprozessen (He ~ Ralph Berndt Springer-Verlag Berlin and Heidelberg GmbH & Co. K Ralph Berndt
The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Sk ~ Peggy Carlaw - Vasudha Kathleen Deming McGraw-Hill Education Peggy Carlaw - Vasudha Kathleen Deming
Customer Relationship Management: Integrating Marketing Strategy and Inform ~ William G. Zikmund - Raymond McLeod - Faye W. Gilbert John Wiley and Sons (WIE) William G. Zikmund -...
Multivariate Data Analysis ~ Joseph F. Hair - Bill Black - Barry Babin - Rolph E. Anderson - Ronald L. Tatham Prentice Hall Josep...
Consumer Behavior in Asia ~ Hellmut Schutte - Deanna Ciarlante New York University Press Hellmut Schutte - Deanna Ciarlante
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications ~ Terence A. Shimp South Western College Publishing Terence A. Shimp
Marketing ~ James L. Burrow Delmar James L. Burrow
Branding in China ~ China Knowledge Press Pte Ltd China Knowledge Press China Knowledge Press Pte Ltd
The Corporate Brand ~ Nicholas Ind New York University Press Nicholas Ind
CIM Revision Cards: Managing Marketing Performance (CIM Revision Cards S) ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
When Ads Work: New Proof That Advertising Triggers Sales ~ John Philip Jones Jossey Bass Wiley John Philip Jones
CIM Revision Cards 05/06: Marketing Fundamentals (CIM Revision Cards S) ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
Electronic Commerce 2004: A Managerial Perspective: United States Edition: ~ Efraim Turban - David King - Jae K. Lee - Dennis Viehland Prentice Hall Efraim Turban - David King -...
CIM Revision Card: Strategic Marketing Decisions (CIM Revision Cards S) ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
Retail Product Management: Buying and Merchandising ~ Rosemary Varley Routledge Rosemary Varley
Help Desk: WITH Online and Complete IT ~ Barbara Czegel - John Baschab Hungry Minds Inc,U.S. Barbara Czegel - John Baschab
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Your Portable Empire: How to Make Money Anywhere While Doing What You Love ~ Pat O'Bryan John Wiley & Sons Inc Pat O'Bryan
Cases in Advertising and Communications Management ~ Stephen A. Greyser Prentice-Hall Stephen A. Greyser
Billions: Selling to the New Chinese Consumer ~ Tom Doctoroff Palgrave Macmillan Tom Doctoroff
Political Marketing Revolution: Transforming the Government of the UK ~ Jennifer Lees-Marshment Manchester University Press Jennifer Lees-Marshment
How to Grow Your Business: Without Spending a Single Cent ~ Justin Herald Allen & Unwin Justin Herald
Hi-tech Hi-touch Branding: Creating Brand Power in the Age of Technology ~ Paul Temporal - K.C. Lee John Wiley & Sons (Asia) Pte Ltd Paul Temporal - K.C. Lee
The Call Center Handbook: The Complete Guide to Starting, Running and Impro ~ Keith Dawson CMP Keith Dawson
The Therapist's Advertising and Marketing Kit ~ Laurie Cope Grand John Wiley & Sons Inc Laurie Cope Grand
CRM Unplugged: Releasing CRM's Strategic Value ~ Philip Bligh - Douglas Turk John Wiley & Sons Inc Philip Bligh - Douglas Turk
Activity-based Costing: Making It Work for Small and Mid-sized Companies (W ~ Douglas T. Hicks John Wiley & Sons Inc Douglas T. Hicks
Customer Service Delivery: Research and Best Practices (The Professional Pr ~ Lawrence Fogli Pfeiffer Wiley Lawrence Fogli
Beyond Listening: Learning the Secret Language of Focus Groups ~ Bonnie Goebert John Wiley & Sons Bonnie Goebert
Successful Product Development: Speeding from Opportunity to Profit ~ Milton D. Rosenau John Wiley & Sons Milton D. Rosenau
Competing by Design: Creating Value and Market Advantage in New Product Dev ~ John Stark - Craig Erhorn John Wiley & Sons Inc John Stark - Craig Erhorn
CIM Marketing Management in Practice: Practice and Revision Kit (Practice & ~ BPP Professional Education BPP Professional Education BPP Professional Education
Building the Customer-centric Enterprise ~ Claudia Imhoff - Lisa Loftis - Jonathan G. Geiger John Wiley & Sons Claudia Imhoff - Lisa Loftis - J...
Knowledge@Wharton: On Building Corporate Value ~ Mukul Pandya - Harbir Singh - Mittelstaedt, Robert E. Jr. - Eric Clemons John Wiley & Sons Mukul Pan...
WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler
The Dynamics of Service: Reflections on the Changing Nature of Customer/pro ~ Barbara A. Gutek Jossey Bass Wiley Barbara A. Gutek
Mining the Web: Transforming Customer Data into Customer Value ~ Gordon Linoff John Wiley & Sons Inc Gordon Linoff
Improving R & D Performance the Juran Way ~ Al Endres John Wiley & Sons Inc Al Endres
Eating the Big Fish: How 'Challenger Brands' Can Compete Against Brand Lead ~ Adam Morgan John Wiley & Sons Inc Adam Morgan
International Marketing and Export Management ~ Gerald Albaum - Marian Burk Wood - Edwin Duerr Financial Times/ Prentice Hall Gerald Albaum - Marian...
E-Shock ~ Michael de Kare-Silver Amacom Michael de Kare-Silver
Advertising Self Regulation and Outside Participation: A Multinational Comp ~ Jean Boddewyn Greenwood Press Jean Boddewyn
The 5 Paths to Persuasion: The Art of Selling Your Message ~ Robert B. Miller - Gary A. Williams - Alden M. Hayashi Kogan Page Ltd Robert B. Miller - Gary A. Wil...
Spin Man: The Topsy-Turvy World of Public Relations... a Tell-All Tale ~ Thomas J. Madden Transmedia Thomas J. Madden
Adv Campaign Strategy ~ PARENTE South Western College Publishing PARENTE
Creating Stores on the Web: Insider's Guide to Setting up a Profitable Cybe ~ Joe Cataudella - Dave Greely - Ben Sawyer Peachpit Press Joe Cataudella - Dave Greely - Ben Sawyer
Strategic Marketing: An Introduction ~ Tony Proctor Routledge Tony Proctor
Contemporary Visual Merchandising and Environmental Design ~ Jay Diamond - Ellen Diamond Prentice Hall Jay Diamond - Ellen Diamond
Service Management and Marketing: A Customer Relationship Management Approach ~ Christian Gronroos John Wiley and Sons Ltd Christian Gronroos
Strategic Customer Care: An Evolutionary Approach to Improving Customer Car ~ Stanley A. Brown John Wiley and Sons Stanley A. Brown
What Were They Thinking?: Marketing Lessons I've Learned from Over 80000 Ne ~ Robert McMath - Thomas Forbes Random House USA Inc Robert McMath - Thomas Forbes
Stop Telling, Start Selling: How to Use Customer-focused Dialogue to Close Sales ~ Linda Richardson McGraw-Hill Education Linda Richardson
The Graphic Designer's Guide to Clients: How to Make Clients Happy and Do G ~ Ellen Shapiro Allworth Press,U.S. Ellen Shapiro
The Sponsorship Seeker's Toolkit, Second Edition ~ Kim Skildum-Reid - Anne-Marie Grey McGraw-Hill Education Kim Skildum-Reid - Anne-Marie Grey
Managing Global Customers: An Integrated Approach ~ George S. Yip - Audrey J.M. Bink Oxford University Press George S. Yip - Audrey J.M. Bink
The Expressive Organization: Linking Identity, Reputation and the Corporate ~ Oxford University Press
Can I Quote You on That?: A Practical Handbook for Company Executives Who D ~ William Essex Harriman House Publishing William Essex
Brand Culture ~ Routledge
There's a Customer Born Every Minute: P.T.Barnum's Secrets to Business Success ~ Joe Vitale Amacom Joe Vitale
85 Inspiring Ways to Market Your Small Business: Inspiring, Self-help Marke ~ Jackie Jarvis How To Books Ltd Jackie Jarvis
Management: Meeting and Exceeding Customer Expectations ~ Warren R. Plunkett - Raymond F. Attner - Gemmy S. Allen Thomson South-Western Warren R. Plunkett - R...
Ultimate Guide to Network Marketing: Your Step-by-step Guide to Wealth ~ Russ Paley Career Press Russ Paley
Communication in Us Elections: New Agendas ~ Rowman & Littlefield Publishers
Essentials of Marketing: With 1pass for Infotrac ~ Joseph F. Hair - Carl McDaniel - Charles Lamb South Western College Publishing Joseph F. Hair - Carl...
Marketing Automation: Practical Steps to More Effective Direct Marketing (W ~ J. LeSueur John Wiley & Sons Inc J. LeSueur
Service, Service, Service (Adams Business Advisors) ~ Steven Albrecht Adams Media Corporation Steven Albrecht
Brand Culture ~ Routledge
Marketing Without Wires: Targeting Promotions and Advertising to Mobile Dev ~ Kim Bayne John Wiley & Sons Inc Kim Bayne
50s Fashion (Icons) ~ Laura Schooling Taschen Laura Schooling
Call Centers: Technology and Techniques ~ Jack A. Green South Western College Publishing Jack A. Green
Handbook of Marketing ~ Sage Publications Ltd
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management ~ John Wiley & Sons Inc
Million Dollar Prospecting Techniques (Wiley MDRT) ~ Million Dollar Round Table John Wiley & Sons Inc Million Dollar Round Table
Business to Business Marketing Research ~ Martin P. Block - Tamara S. Block Texere Publishing,US Martin P. Block - Tamara S. Block
Personality Traits in Professional Services Marketing ~ James B. Weitzul Greenwood Press James B. Weitzul
Consumer Behavior and Marketing Strategy ~ J.Paul Peter McGraw-Hill Education Singapore J.Paul Peter
Buyways: Billboards, Automobiles and the American Landscape (Cultural Spaces) ~ Catherine Gudis Routledge Catherine Gudis
Retail Impact Assessment: A Guide to Best Practice (RICS Issues in Real Est ~ John England Routledge John England
Check Your Vocabulary for Marketing: A Workbook for Users (Check Your Vocab ~ Liz Greasby Peter Collin Publishing Ltd Liz Greasby
Customer and Patient Care ~ Daniel Farb UniversityOfHealthCare Daniel Farb
Passion Branding: Harnessing the Power of Emotion to Build Strong Brands ~ Neill Duffy - Jo Hooper John Wiley and Sons Ltd Neill Duffy - Jo Hooper
Digital Estate: Strategies for Competing and Thriving in a Networked World ~ Chuck Martin McGraw-Hill Education Chuck Martin
Real R & D Options: Theory, Practice and Implementation (Quantitative Finance) ~ Butterworth-Heinemann
Guerrilla Marketing On-Line Attack: 100 Low Cost, High Impact Strategies fo ~ Jay Conrad Levinson - Charles Rubin Houghton Mifflin (Trade) Jay Conrad Levinson - Charles Rubin
Brandsimple: How the Best Brands Keep It Simple and Succeed ~ Allen P. Adamson Palgrave Macmillan Allen P. Adamson
Branded Nation: Our Love Affair with Luxury ~ James Twitchell Simon & Schuster Ltd James Twitchell
Wireless Inc.: Using Mobile Devices and Wireless Applications to Connect wi ~ Craig Settles Amacom Craig Settles
The Complete Idiot's Guide to Marketing Basics (Complete Idiot's Guide) ~ Sarah White - Alpha Books Alpha Books Sarah White - Alpha Books
The Long Tail: How Endless Choice Is Creating Unlimited Demand ~ Chris Anderson Random House Audiobooks Chris Anderson
Online Course Pack: Principles of Marketing European Edition with OneKey Bl ~ Philip Kotler Financial Times/ Prentice Hall Philip Kotler
Shopping for Identity: The Marketing of Ethnicity ~ Marilyn Halter Random House USA Inc Marilyn Halter
Fundamentals of Marketing Research ~ Scott M. Smith - Gerald S. Albaum Sage Publications, Inc Scott M. Smith - Gerald S. Albaum
Consumers and Services ~ Mark Gabbott - Gillian Hogg John Wiley & Sons Mark Gabbott - Gillian Hogg
Marketing in Commercial Property ~ Martin Newman Estates Gazette Martin Newman
Strategic Issues in International Retailing: Concepts and Cases ~ Routledge
Buy This Book: Studies in Advertising and Consumption (Communication & Media) ~ Routledge
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image ~ Bernd H. Schmitt - Alex Simonson Simon & Schuster Bernd H. Schmitt - Alex Simonson
Strategic Marketing Planning (CIM Student) ~ Colin Gilligan - Richard M. S. Wilson Butterworth-Heinemann Colin Gilligan - Richard M. S. Wilson
Advertising Management: United States Edition ~ Rajeev Batra - David A. Aaker - John G. Myers Prentice Hall Rajeev Batra - David A. Aaker - John G. ...
Creative Strategy in Advertising ~ Bonnie Drewniany Wadsworth Bonnie Drewniany
Strategic Internet Marketing 2.0 ~ S. Dann John Wiley & Sons Australia Ltd S. Dann
Software Release Methodology ~ Michael E. Bays Prentice Hall Michael E. Bays
Retail Marketing ~ Malcolm Sullivan Thomson Learning Malcolm Sullivan
Never Be Boring Again ~ Doug Stevenson Cornelia Press Doug Stevenson
Irresistible Forces: The Business Legacy of Napster and the Growth of the U ~ Trevor Merriden Capstone Publishing Ltd Trevor Merriden
All the World and Her Husband: Women in Twentieth-century Consumer Culture ~ Continuum International Publishing Group Ltd.
Syndicating Web Sites with RSS Feeds for Dummies (For Dummies) ~ Ellen Finkelstein Hungry Minds Inc,U.S. Ellen Finkelstein
Turn EBay Data into Dollars ~ Ina Steiner McGraw-Hill Education Ina Steiner
Channel Advantage, The: Using Multiple Sales Channels to Reach More Custome ~ Lawrence Friedman - Tim Furey Butterworth-Heinemann Lawrence Friedman - Tim Furey
Close the Deal by The Sandler Sales Institute (Nightingale Conant) ~ Sandler Sales Institute Nightingale Conant Sandler Sales Institute
Cross-Cultural Buyer Behavior (Advances in International Marketing) ~ JAI Press
Negotiate to Close: How to Make More Successful Deals ~ Gary Karass Jossey Bass Wiley Gary Karass
Point of Purchase ~ Marta Serrats Collins Design Marta Serrats
Marketing for Hospitality and Tourism: International Edition ~ Philip Kotler - John T. Bowen - James C. Makens Prentice Hall Philip Kotler - John T. Bowen - James ...
Customer Inspired Quality: Looking Backward Through the Telescope (Warren B ~ James G. Shaw Jossey Bass Wiley James G. Shaw
CRM in a Week (In a Week) ~ Brian Salter - Naomi Langford-Wood Hodder Arnold H&S Brian Salter - Naomi Langford-Wood
Retailing Management ~ William R. Davidson - D. Sweeney - R. Stampfl John Wiley and Sons (WIE) William R. Davidson - D. Swe...
Museum Marketing: Competing in the Global Marketplace ~ Ruth Rentschler Butterworth Heinemann Ruth Rentschler
E-supply Chain: Using the Internet to Revolutionize Your Business ~ Charles C. Poirier - Michael Bauer Berrett-Koehler Charles C. Poirier - Michael Bauer
International Project Marketing (International Construction Management) ~ Derek Miles International Labour Office/ ILO/ International La Derek Miles
How to Manage Your Global Reputation: A Guide to the Dynamics of Internatio ~ Michael Morley Palgrave Macmillan Michael Morley
Winning with the Caller from Hell: A Survival Guide for Doing Business on t ~ Shaun Belding ECW Press Shaun Belding
Developing a Creative and Innovative Integrated Marketing Communication Plan ~ James R. Ogden Prentice Hall James R. Ogden
Quality Issues in Heritage Visitor Attractions ~ Ian Yeoman Butterworth-Heinemann Ian Yeoman
How to Be Heard in a Noisy World: Church Publicity Made Easy ~ Phil Creighton Authentic Lifestyle Phil Creighton
Sports Marketing: A Strategic Perspective ~ Matthew D. Shank Prentice Hall Matthew D. Shank
Brands: The Logos of the Global Economy (International Library of Sociology) ~ C. Lury Routledge C. Lury
Satisfying Internal Customers First: A Practical Guide to Improving Interna ~ Richard Y. Chang - P.Keith Kelly Pfeiffer Wiley Richard Y. Chang - P.Keith Kelly
International E-Business Marketing ~ Jim Bell - Rod B. McNaughton - Richard Fletcher Thomson Learning Jim Bell - Rod B. McNaughton - Rich...
Tourism Marketing for Cities and Towns: Using Branding and Events to Attrac ~ Bonita Kolb Butterworth-Heinemann Bonita Kolb
Winning at Mergers and Acquisitions: The Guide to MarketFocused Planning an ~ Mark N. Clemente - David S. Greenspan John Wiley & Sons Mark N. Clemente - David S. Greenspan
Implementing SAP Sales and Distribution (The Enterprise Resource Planning) ~ Glynn Williams Osborne/McGraw-Hill,U.S. Glynn Williams
Brand Warriors China ~ Fiona Gilmore - Serge Dumont Profile Business Fiona Gilmore - Serge Dumont
Managing Global Accounts (American Marketing Association) ~ Noel Capon - Dave Potter - Fred Schindler South Western College Publishing Noel Capon - Dave Potter ...
Advertising: A Cultural Economy (Culture, Representation and Identity series) ~ Liz McFall Sage Publications Ltd Liz McFall
Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets ~ Bruce C. Brown Atlantic Publishing Co Bruce C. Brown
Changing Chinese Foodways in Asia ~ Chinese University Press
Basic Marketing Research with SPSS 13.0 Student CD: United States Edition: ~ Naresh Malhotra - Mark Peterson Prentice Hall Naresh Malhotra - Mark Peterson
Funny Business: Moguls, Mobsters, Megastars and the Mad, Mad World of the A ~ Allen Rosenshine Beaufort Books Allen Rosenshine
Customer Centered Selling: Eight Steps to Success from the World's Best Sal ~ Robert L. Jolles Simon & Schuster Australia Robert L. Jolles
Winning Behavior: What the Smartest, Most Successful Companies Do Differently ~ Terry R. Bacon - David G. Pugh Amacom Terry R. Bacon - David G. Pugh
Sold! Audio CD: How to make it easy for people to buy from you: How to Make ~ Steve Martin - Gary Colleran Red Audio Professional Steve Martin - Gary Colleran
CRM Unplugged: Releasing CRM's Strategic Value ~ Philip Bligh - Douglas Turk John Wiley & Sons Inc Philip Bligh - Douglas Turk
Mining the Web: Transforming Customer Data into Customer Value ~ Gordon Linoff John Wiley & Sons Inc Gordon Linoff
Customer Service Delivery: Research and Best Practices (The Professional Pr ~ Lawrence Fogli Pfeiffer Wiley Lawrence Fogli
Essentials of Marketing ~ Charles Lamb - Joseph Hair - Carl McDaniel South Western College Publishing Charles Lamb - Joseph Ha...
Winning E-Brand Strategies: Developing Your Online Business Profitability ~ Martin Brighty - Dean Markham Spiro Press Martin Brighty - Dean Markham
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Tra ~ Thomas Nagle - Reed Holden Prentice Hall Thomas Nagle - Reed Holden
Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bas ~ Rea - Richard A. Parker Jossey Bass Wiley Rea - Richard A. Parker
Strategic Brand Communication Campaigns ~ Don E. Schultz - Dennis G. Martin - Beth E. Barnes McGraw-Hill Contemporary Don E. Schultz - Dennis ...
Infopromotion: Publicity and Marketing for the Information Profession ~ Feona J. Hamilton Gower Publishing Ltd Feona J. Hamilton
Management Responses to Public Issues: Concepts and Cases in Strategy Formu ~ Rogene A. Buchholz - William Evans - Robert Wagley Prentice Hall Rogene A. Buchholz - William Evans ...
Marketing Management (McGraw-Hill/Irwin Series in Marketing) ~ Harper W. Boyd - Orville C. Walker McGraw-Hill Publishing Co. Harper W. Boyd - Orville C. Walker
Customer Service (Business Masters) ~ Fred Wieserma HarperBusiness,U.S. Fred Wieserma
It Takes a Prophet to Make a Profit: 15 Trends That Are Reshaping American ~ C. Beemer Simon & Schuster C. Beemer

1201 - 1400

The Customer Century: Lessons from World Class Companies in Integrated Comm ~ Anders Gronstedt Routledge Anders Gronstedt
The Authority of the Consumer ~ Routledge
The Breakaway Brand: How Great Brands Stand Out ~ Francis Kelly - Barry Silverstein McGraw-Hill Publishing Co. Francis Kelly - Barry Silverstein
E-service: 24 Ways to Keep Your Customers - When the Competition Is Just a ~ Ron Zemke - Thomas K. Connellan Amacom Ron Zemke - Thomas K. Connellan
Questionnaire Design: How to Plan, Structure and Write Survey Material for ~ Ian Brace Kogan Page Ltd Ian Brace
21st Century Business: Managing and Working in the New Digital Economy ~ James W. Cortada Prentice Hall James W. Cortada
Global Marketing Strategies ~ Jean-Pierre Jeannet Houghton Mifflin (Academic) Jean-Pierre Jeannet
Quality Service: What Every Hospitality Manager Needs to Know ~ William B. Martin Prentice Hall William B. Martin
The World Trade Organization in the New Global Economy: Trade and Investmen ~ Edward Elgar Publishing Ltd
Directory of International Direct and E-Marketing: A Country-by-Country Sou ~ Kogan Page Ltd
Politics and the Press in Thailand: Media Machinations (Routledge Research ~ Duncan McCargo Routledge Duncan McCargo
Gower Handbook of Customer Service ~ Gower Publishing Ltd
International Marketing Strategy: Analysis, Development and Implementation ~ Isobel Doole Thomson Learning Isobel Doole
Secrets of the Savvy Consumer: Get the Best Deal on Everything ~ Corey Sandler Pearson Education Ltd. Corey Sandler
International Marketing: Strategy, Planning, Market Entry and Implementation ~ Roger Bennett Kogan Page Ltd Roger Bennett
AMA Dictionary of Marketing Terms ~ McGraw-Hill Contemporary
Brand Management: A Theoretical and Practical Approach ~ Rik Riezebos Financial Times/ Prentice Hall Rik Riezebos
Marketing : The Encyclopedic Dictionary: The Encyclopaedic Dictionary ~ David Mercer Blackwell Publishers David Mercer
Cases in Competitive Strategy ~ Michael E. Porter The Free Press Michael E. Porter
Seven Secrets Of Service Strategy ~ Gerry Johnson Financial Times/ Prentice Hall Gerry Johnson
Classic Muscle Car Advertising: The Art of Selling Horsepower ~ Mitchel J. Frumkin KP Books Mitchel J. Frumkin
Customer Behaviour: Consumer Behaviour and Beyond ~ Jagdish N. Sheth - Banwari Mittal - Bruce Newman South Western College Publishing Jagdish N. Sheth -...
We, Me, Them and It: The Power of Words in Business ~ John Simmons Texere Publishing,US John Simmons
CIM Revision cards: Analysis and Evaluation (CIM Revision Cards S) ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
Guerilla Marketing Online: The Entrepreneur's Guide to Earning Profits on t ~ Jay Conrad Levinson Houghton Mifflin Jay Conrad Levinson
Encyclopaedia of Porcelain Enamel Advertising (Schiffer Book for Collectors) ~ Michael Bruner Schiffer Publishing Michael Bruner
Consumer Superbrands: Insight into 100 of Britain's Strongest Brands v. 4 ( ~ Marcel Knobil Superbrands Ltd Marcel Knobil
Strategic Market Management (Strategic Market Managment) ~ David A. Aaker John Wiley and Sons (WIE) David A. Aaker
Marketing Research: An Integrated Approach ~ Alan Wilson Financial Times/ Prentice Hall Alan Wilson
Web Metrics: Proven Methods for Measuring Web Site Success ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Selling to a Segmented Market: The Lifestyle Approach ~ Chester A. Swenson Greenwood Press Chester A. Swenson
Exploring Research: International Edition ~ Neil J. Salkind Prentice Hall Neil J. Salkind
Understanding Business Markets ~ David Ford Thomson Learning David Ford
Silk Road ~ Tim. Ambler - Chris. Styles Financial Times/ Prentice Hall Tim. Ambler - Chris. Styles
Retail Business Kit for Dummies (For Dummies) ~ Rick Segel Hungry Minds Inc,U.S. Rick Segel
CIM Coursebook 06/07 Marketing Environment (CIM Coursebook) ~ Mike Oldroyd Butterworth-Heinemann Mike Oldroyd
Beyond Logos (Graphic Design) ~ Claire Dowdy RotoVision Claire Dowdy
The International Marketing of Travel and Tourism: A Strategic Approach ~ Francois Vellas - Lionel Becherel Palgrave Macmillan Francois Vellas - Lionel Becherel
Branding@the Digital Age ~ Herbert M. Meyers - Richard Gerstman Palgrave Macmillan Herbert M. Meyers - Richard Gerstman
The Guerilla Marketing Handbook (Guerrilla Marketing) ~ Jay Conrad Levinson - F.X. Nine - Seth Godin Houghton Mifflin (Trade) Jay Conrad Levinson - F.X. Nin...
Internet Marketing: Readings and Online Resources (McGraw-Hill Internationa ~ Paul S. Richardson McGraw-Hill Publishing Co. Paul S. Richardson
Integrated Advertising, Promotion, and Marketing Communications ~ Kenneth E. Clow - Donald E. Baack Prentice Hall Kenneth E. Clow - Donald E. Baack
Opportunities in Sales Careers (Opportunities In!Series) ~ James Brescoll - Ralph Dahn McGraw-Hill Education James Brescoll - Ralph Dahn
Governing Telecommunications and the New Information Society in Europe ~ Edward Elgar Publishing Ltd
Strategic Market Planning: A Blueprint for Success (CBI Series in Practical ~ Patrick B. McNamee John Wiley and Sons Ltd Patrick B. McNamee
International Marketing: European Edition ~ Pervez Ghauri - Graham Cateora Irwin Pervez Ghauri - Graham Cateora
ComputingFailure.com: War Stories from the Electronic Revolution ~ Robert L. Glass Prentice Hall Robert L. Glass
Marketing Management for Non-profit Organizations ~ Adrian Sargeant Oxford University Press Adrian Sargeant
Store Wars: The Battle for Mindspace and Shelfspace ~ Marcel Corstjens - Judith Corstjens - J. Corstens John Wiley and Sons Ltd Marcel Corstjens - Judith ...
Marketing Management: A Strategic, Decision-making Approach (McGraw-Hill/Ir ~ John Mullins - Orville C. Walker - Jr. Harper W Boyd - Jean-Claude Larreche McGraw-Hill Publishing C...
Business, Not Politics: The Making of the Gay Market (Between Men - Between ~ Katherine Sender Columbia University Press Katherine Sender
Business, Not Politics: The Making of the Gay Market (Between Men - Between ~ Katherine Sender Columbia University Press Katherine Sender
Successful Selling Solutions: Test, Monitor and Constantly Improve Your Sel ~ Julian Clay Thorogood Julian Clay
EBay the Smart Way: Selling, Buying, and Profiting on the Web's Number 1 Au ~ Joseph T. Sinclair Amacom Joseph T. Sinclair
Global Marketing Strategies ~ Jean-Pierre Jeannet Houghton Mifflin (Academic) Jean-Pierre Jeannet
Advertising and Promotion: With Powerweb ~ George E. Belch - Michael A. Belch McGraw Hill Higher Education George E. Belch - Michael A. Belch
The Very Best Opportunity for Women ~ Angela L Moore - Lisa H Stringfellow Prima Lifestyles Angela L Moore - Lisa H Stringfellow
Process Mastering: How to Establish and Document the Best Known Way to Do a ~ Ray W. Wilson - Paul Harsin Quality Resources Ray W. Wilson - Paul Harsin
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve ~ Daniel M. Stowell Jossey Bass Wiley Daniel M. Stowell
How to Make Money Online with EBay, Yahoo!, and Google ~ Peter Kent - Jill M Finlayson McGraw Hill Higher Education Peter Kent - Jill M Finlayson
How to Sell Anything on Yahoo!...And Make a Fortune! ~ Skip McGrath McGraw-Hill Publishing Co. Skip McGrath
Public Relations Writing: Form and Style ~ Doug Newsom - Jim Haynes Wadsworth Doug Newsom - Jim Haynes
Copywriting for the Electronic Media ~ Milan D. Meeske Wadsworth Milan D. Meeske
Steal This Book! Million Dollar Sales Letters You Can Legally Steal to Suck ~ Harlan Kilstein Unknown Harlan Kilstein
Liquid Gold: The Story of Liquid Crystal Displays ~ Joseph A. Castellano World Scientific Publishing Joseph A. Castellano
Essentials of Marketing Research: WITH SPSS 13.0 ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Ebay Business: The Smart Way (Ebay Business the Smart Way) ~ Sinclair Amacom Sinclair
Fashion Retailing: A Multi-Channel Approach (Delmar Fashion) ~ Ellen Diamond Prentice Hall Ellen Diamond
Wireless Marketing ~ Robert Steuernagel John Wiley & Sons Inc Robert Steuernagel
Turning Lost Customers into Gold and the Art of Achieving Zero Defections ~ Joan Koob Cannie Amacom Joan Koob Cannie
Global E-commerce: Impacts of National Environment and Policy ~ Cambridge University Press
Your Portable Empire: How to Make Money Anywhere While Doing What You Love ~ Pat O'Bryan John Wiley & Sons Inc Pat O'Bryan
Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing) ~ Joseph P. Guiltinan - Gordon W. Paul - Thomas J. Madden McGraw-Hill Education Joseph P. Guiltinan - ...
Proactive Selling: Control the Process - Win the Sale ~ William Miller Amacom William Miller
Up Close and Personal?: Customer Relationship Marketing @ Work ~ Paul R. Gamble - Merlin Stone - Neil Woodcock - Bryan Foss Kogan Page Ltd Paul R. Gamble - Merlin St...
Marketing Management and Strategy ~ Peter Doyle - Phil Stern Financial Times/ Prentice Hall Peter Doyle - Phil Stern
It's Not About Size: Bigger Brands for Smaller Businesses (Virgin Business ~ Paul Dickinson Virgin Books Paul Dickinson
Moment of Truth: Redefining the Marketing Agenda ~ Andreas Bauer - Bjoern Bloching - Kai Howaldt - Alan Mitchell Palgrave Macmillan Andreas Bauer - Bjo...
Best Practices in Customer Service ~ Ron Zemke - John A. Woods Amacom Ron Zemke - John A. Woods
Marketing Management ~ Geoff Lancaster - Lester Massingham McGraw-Hill Publishing Co. Geoff Lancaster - Lester Massingham
Marketing Research That Pays Off: Case Histories of Marketing Research Lead ~ Larry Percy Haworth Press Inc.,U.S. Larry Percy
The Advertising of Massey-Harris, Ferguson and Massey Ferguson ~ John Farnworth Farming Press Books and Videos John Farnworth
Marketing: the one semester introduction: The One Semester Introduction ~ Lancaster - Reynolds Butterworth-Heinemann Lancaster - Reynolds
Introduccion a la Teoria de La Imagen ~ Justo Villafane Piramide Justo Villafane
Hard Looks: Masculinities, Spectatorship & Contemporary Consumption: Mascul ~ Sean Nixon Palgrave USA Sean Nixon
Monitoring, Measuring and Managing Customer Service ~ Gary S. Goodman Jossey Bass Wiley Gary S. Goodman
The Age of Manipulation: The Con in Confidence, the Sin in Sincere ~ Wilson Bryan Key Madison Books, Inc Wilson Bryan Key
Marketing, Morality and the Natural Environment (Routledge Advances in Mana ~ Andrew Crane Routledge Andrew Crane
Strategies That Win Sales: Best Practices of the World's Leading Organizations ~ Mark Marone - Seleste Lunsford Kaplan Business Mark Marone - Seleste Lunsford
Marketing Research: Methodological Foundations (ISE) ~ Dawn Iacobucci - Gilbert A. Churchill South Western Educational Publishing Dawn Iacobucci - Gilbert ...
Global Marketing ~ Kate Gillespie - Jean-Pierre Jeannet - Hubert D. Hennessey Houghton Mifflin Kate Gillespie - Jean-Pi...
Charity Marketing: Meeting Need Through Customer Focus ~ Ian Bruce ICSA Publishing Ltd Ian Bruce
Brand Spirit: How Cause Related Marketing Builds Brands ~ Hamish Pringle - Marjorie Thompson John Wiley and Sons Ltd Hamish Pringle - Marjorie Thompson
Cutting Edge Commercials: How to Create the Worlds Best TV Ads for Brands i ~ Jim Aitchison Prentice Hall PTR Jim Aitchison
Performing Consumers ~ Maurya Wickstrom Routledge Maurya Wickstrom
Customer Is King: How to Exceed Their Expectations (Virgin Business Guides) ~ Robert Craven Virgin Books Robert Craven
Internet Marketing and E-Commerce ~ Kirthi Kalyanam - Ward Hanson South Western College Publishing Kirthi Kalyanam - Ward Hanson
Public Relations: A Practical Guide to the Basics (PR in Practice) ~ Philip Henslowe Kogan Page Ltd Philip Henslowe
How to Sell Anything on Ebay: And Make a Fortune! ~ Dennis L. Prince McGraw Hill Higher Education Dennis L. Prince
Customer Service Over the Phone: Techniques and Technology for Handling Cus ~ Stephen Coscia CMP Stephen Coscia
Risk Issues and Crisis Management: A Casebook of Best Practice (PR in Pract ~ Michael Regester - Judy Larkin Kogan Page Ltd Michael Regester - Judy Larkin
Business Solutions on Demand: Creating Customer Value at the Speed of Light ~ Mark Cerasale - Merlin Stone Kogan Page Ltd Mark Cerasale - Merlin Stone
Marketing Scales Handbook: A Compilation of Multi-Item Measures Vol. 1 ~ Gordon Bruner McGraw-Hill Education Gordon Bruner
Marketing Research: Approaches, Methods and Applications in Europe ~ Raymond Kent Thomson Learning Raymond Kent
Don't Fire Them, Fire Them Up: A Maverick's Guide to Motivating Yourself an ~ Frank Pacetta - Robert Gittines Simon & Schuster Ltd Frank Pacetta - Robert Gittines
The Handbook of Marketing Research: Uses, Misuses, and Future Advances: Use ~ Sage Publications, Inc
Mail and Internet Surveys: The Tailored Design Method ~ Don A. Dillman John Wiley & Sons Inc Don A. Dillman
Creating and Sustaining a Superior Customer Service Organization: A Book Ab ~ Jim Poisant Greenwood Press Jim Poisant
Brand America: The Mother of All Brands (Great Brand Stories) ~ Simon Anholt - Jeremy Hildreth Cyan Books Simon Anholt - Jeremy Hildreth
CRM Handbook, The: A Business Guide to Customer Relationship Management (In ~ Jill DychÃ© Addison Wesley Jill DychÃ©
Commercializing New Technologies: Getting from Mind to Market ~ Vijay K. Jolly Harvard Business School Press Vijay K. Jolly
Relationship Aspect Marketing (Taking Control) ~ Jack Burke Silver Lake Publishing Jack Burke
Cases in E-Commerce ~ Jeffrey Rayport - Bernard Jaworski McGraw-Hill Publishing Co. Jeffrey Rayport - Bernard Jaworski
Successful Tourism Marketing ~ Susan Briggs Kogan Page Ltd Susan Briggs
On-line Public Relations (PR in Practice) ~ David Philips Kogan Page Ltd David Philips
Beyond Mobile: People, Communications and Marketing in a Mobilized World ~ Mats Lindgren - Jorgen Jedbratt - Erika Svensson Palgrave Macmillan Mats Lindgren - Jorgen Jedbratt ...
Concurrent Marketing: Integrating Product, Sales and Service ~ Frank V. Cespedes Harvard Business School Press Frank V. Cespedes
Ackoff's Best: His Classic Writings on Management ~ Russell L. Ackoff John Wiley & Sons Russell L. Ackoff
Successful Customer Relationship Marketing: New Thinking, New Strategies, N ~ Merlin Stone - Bryan Foss Kogan Page Ltd Merlin Stone - Bryan Foss
The Psychology Behind Trademark Infringement and Counterfeiting ~ Judith L. Zaichkowsky Lawrence Erlbaum Associates Inc,US Judith L. Zaichkowsky
Managing Customers and Quality ~ Open University Worldwide
Mktg Professional Services ~ Philip Kotler Prentice Hall Philip Kotler
The Long Tail: How Endless Choice Is Creating Unlimited Demand ~ Chris Anderson Random House Business Books Chris Anderson
Services Marketing Management ~ Peter Mudie - Angela Pirrie Butterworth-Heinemann Peter Mudie - Angela Pirrie
Social Marketing in the 21st Century ~ Alan R. Andreasen Sage Publications, Inc Alan R. Andreasen
The Art and Science of Interpreting Market Research Evidence ~ David V. L. Smith - Jonathan H. Fletcher John Wiley and Sons Ltd David V. L. Smith - Jonathan H. Fle...
Strategic Database Marketing ~ Robert Jackson - Paul S. Wang McGraw-Hill Contemporary Robert Jackson - Paul S. Wang
The NSFRE Fund-raising Dictionary (Wiley/NSFRE Fund Development) ~ John Wiley & Sons Inc
Streetwise: How Taxi Drivers Establish Customers' Trustworthiness (Russell ~ Diego Gambetta - Heather Hamill Russell Sage Foundation Diego Gambetta - Heather Hamill
The Credit Controller's Desktop Guide ~ Roger Mason Thorogood Roger Mason
Crm in Financial Services: A Practical Guide to Making Customer Relationshi ~ Merlin Stone - Bryan Foss Kogan Page Ltd Merlin Stone - Bryan Foss
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, ~ Jeffrey Gitomer Prentice Hall Jeffrey Gitomer
Smokey, Rosie, and You! ~ David A. Ehrlich - Alan R. Minton - Diane Stoy Mill City Press, Inc. David A. Ehrlich - Alan R. Mint...
The Market Research Toolbox: A Concise Guide for Beginners ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Winning at New Products: Accelerating the Process from Idea to Launch ~ Robert G. Cooper Perseus Books,U.S. Robert G. Cooper
Call Center Savvy: How to Position Your Call Center for the Business Challe ~ Keith Dawson CMP Keith Dawson
Marketing Management: A Relationship Marketing Perspective ~ Cranfield School of Management Palgrave Macmillan Cranfield School of Management
Broadcast-Mediendienste Im Spannungsfeld Zwischen Markten Und Politik ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Handbook of Niche Marketing: Principles and Practice (Haworth Series in Seg ~ Haworth Press Inc.,U.S.
Online Social Sciences ~ Hogrefe & Huber Publishers
Encyclopaedia of Marketing Research ~ Anmol Publications Pvt Ltd
Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mob ~ Valerie Feldmann Physica-Verlag GmbH & Co Valerie Feldmann
New Marketing: Drive the Digital Market or It Will Drive You ~ Malcolm McDonald - Hugh Wilson Butterworth-Heinemann Malcolm McDonald - Hugh Wilson
Mastering Import and Export Management ~ Thomas A. Cook Amacom Thomas A. Cook
Critical Issues in Fund Raising (AFP/Wiley Fund Development Series) (Wiley/ ~ John Wiley & Sons
Measure What Matters to Customers: Using Key Predictive Indicators (KPIs) ~ Ronald J. Baker John Wiley & Sons Inc Ronald J. Baker
Online Business Resources (Made E-Z Guides) ~ Paul Galloway Made E-Z Products Paul Galloway
Creative Strategy in Advertising ~ Bonnie L. Drewniany - A. Jerome Jewler Wadsworth Publishing Company Bonnie L. Drewniany - A. Jerome ...
Internet Marketing: WITH Wall Street Journal Handbook ~ Charles F. Hofacker John Wiley & Sons Inc Charles F. Hofacker
Web Site Design for Professional Photographers: Step-by-step Techniques for ~ Paul Rose - Jean Holland-Rose Amherst Media,U.S. Paul Rose - Jean Holland-Rose
The 22 Irrefutable Laws of Advertising and When to Violate Them ~ Michael Newman John Wiley & Sons (Asia) Pte Ltd Michael Newman
Inspiring Fabled Service: Participant's Workbook ~ Bonnie Jameson - Betsy Sanders Jossey Bass Wiley Bonnie Jameson - Betsy Sanders
Advertising Today ~ Warren Berger Phaidon Press Ltd Warren Berger
The Future of Brands: 25 Visions of the Future of Branding (Macmillan Business) ~ Palgrave Macmillan
The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Fro ~ Routledge
Investigating the Use of Sex in Media Promotion and Advertising ~ Tom Reichert Best Business Books Tom Reichert
Working Solo: The Real Guide to Freedom and Financial Success with Your Own ~ Terri Lonier John Wiley & Sons Inc Terri Lonier
International Marketing (Mcgraw Hill/Irwin Series in Marketing) ~ Philip R. Cateora - John Graham Irwin/McGraw-Hill Philip R. Cateora - John Graham
The Big Book of Design Ideas (Big Book (Collins Design)) ~ HarperCollins Design International
Brand Vision: How to Energize Your Team to Drive Business Growth ~ David Taylor John Wiley and Sons Ltd David Taylor
Cyberpower for Business: How to Profit from the Information Superhighway ~ Wally Bock - Jeff Senne - Jeffrey N Senn e Career Press Wally Bock - Jeff Senne - Jeffrey N Senn e
Brand Warfare: 10 Rules for Building the Killer Brand ~ David D'Alessandro McGraw-Hill Education David D'Alessandro
Moving into Mass Customization: Information Systems and Management Principles ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Marketing for Dummies, UK edition ~ Craig Smith - Alexander Hiam John Wiley and Sons Ltd Craig Smith - Alexander Hiam
Better Business by Phone: A Guide to Effective Telebusiness Management (Ich ~ Valerie O'Dea Purdue University Press Valerie O'Dea
Relationship Marketing: Gaining Competitive Advantage Through Customer Sati ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Total Quality Management: Text, Cases and Readings ~ Joel E. Ross Kogan Page Ltd Joel E. Ross
Global Marketing Management ~ Warren J. Keegan Prentice Hall Warren J. Keegan
Sustainable Marketing: Managerial - Ecological Issues: Managerial-ecologica ~ Donald A. Fuller Sage Publications, Inc Donald A. Fuller
Marketing: Creating Value for Customers (Irwin Series in Marketing) ~ Gilbert A. Churchill - J.Paul Peter - Gilbert Churchill Jr Irwin Gilbert A. Churchill - J.Paul Peter...
Terms of Trade: Glossary of International Economics ~ Alan V. Deardorff World Scientific Publishing Alan V. Deardorff
Sales Forecasting Management: A Demand Management Approach ~ John T. (Tom) Mentzer - Mark A. Moon Sage Publications, Inc John T. (Tom) Mentzer - Mark A. Moon
How to Win Campaigns: 100 Steps to Success ~ Chris Rose Earthscan Publications Ltd Chris Rose
Media Relations for Lawyers ~ Sue Stapely The Law Society Sue Stapely
Market Research (ExpressExec) ~ Robin Birn - Patrick Forsyth Capstone Express Exec Robin Birn - Patrick Forsyth
Marketing Your Law Firm: A Solicitors Manual (Practice management) ~ Lucy Adam The Law Society Lucy Adam
Advertising and the Artist: Ashley Havinden ~ Richard Hollis - Ann Simpson - Alice Strang National Galleries of Scotland Richard Hollis - Ann Simp...
Global Perspectives on Advertising Self-regulation: Principles and Practice ~ Jean Boddewyn Greenwood Press Jean Boddewyn
How to Market Design Consultancy Services: Finding, Winning and Keeping Clients ~ Shan Preddy Gower Publishing Ltd Shan Preddy
Internet Business Models and Strategies: Text and Cases (McGraw-Hill intern ~ Allan Afuah - Christopher Tucci McGraw Hill Higher Education Allan Afuah - Christopher Tucci
Marketing Research and Modeling: Progress and Prospects - A Tribute to Paul ~ Kluwer Academic Publishers
Accountable Marketing: The Economics of Data-Driven Marketing ~ Peter Rosenwald South Western Educational Publishing Peter Rosenwald
Ethics in Public Relations: Responsible Advocacy ~ Sage Publications, Inc
Selling with Honor: Strategies for Selling Without Selling Your Soul ~ Lawrence M. Kohn - Joel Saltzman Time Warner International Lawrence M. Kohn - Joel Saltzman
Succeeding as a Marketing Executive: Top CMOs Offer Strategies for Becoming ~ Aspatore Books,US
Record Label Marketing ~ Tom Hutchison - Amy Macy - Paul Allen Focal Press Tom Hutchison - Amy Macy - Paul Allen
Buzz: Harness the Principles of Influence and Create Demand (Brandweek) ~ M. Salzman - Ira Matathia - Ann O'Reilly John Wiley & Sons Inc M. Salzman - Ira Matathia - Ann O'Rei...
Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine ~ Luke Sullivan John Wiley & Sons Inc Luke Sullivan
Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends a ~ Lois K. Geller Roundhouse Publishing Lois K. Geller
Sales Therapy: Effective Sales and Marketing for the Small Business Owner: ~ Grant Leboff Capstone Grant Leboff
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply, and ~ George Palmatier - Colleen Crum J. Ross Publishing George Palmatier - Colleen Crum
Calming Upset Customers (50-minute Series) ~ Morgan Crisp Publications Inc Morgan
The Handbook for Focus Group Research ~ Thomas L. Greenbaum The Free Press Thomas L. Greenbaum
The Public Domain Code Book: Your Key to Discovering the Hidden Treasures a ~ Tony, Laidig Unknown Tony, Laidig
Broadcast/Cable Copywriting ~ Peter B. Orlik Allyn & Bacon Peter B. Orlik
Provocateur: Images of Women and Minorities in Advertising (Postmodern Soci ~ Anthony J. Cortese Rowman & Littlefield Publishers Anthony J. Cortese
Processing Web Ads: The Effects of Animation and Arousing Content ~ Yongkuk Chung Cambria Press Yongkuk Chung
Measuring Advertising Effectiveness (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
Killer Customer Care: Five Star Service That Will Double and Triple Your Pr ~ George W. Colombo Entrepreneur Press George W. Colombo

1401 - 1600

Creating a Profitable Catalog: Everything You Need to Know to Create a Cata ~ Jack Schmid McGraw-Hill Contemporary Jack Schmid
Market Development for Genetically Modified Foods (Cabi Publishing) (Cabi P ~ CABI Publishing
Basic Marketing Research with SPSS 13.0 Student CD: International Edition: ~ Naresh Malhotra - Mark Peterson Prentice Hall Naresh Malhotra - Mark Peterson
How to Advertise: What Works, What Doesn't, and Why ~ Kenneth Roman - Jane Maas - Martin Nisenholtz Kogan Page Ltd Kenneth Roman - Jane Maas - Martin Nise...
Providing Quality Service: What Every Hospitality Service Provider Needs to Know ~ William B. Martin Prentice Hall William B. Martin
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough ~ Anthony W. Ulwick McGraw-Hill Publishing Co. Anthony W. Ulwick
Uncover the Hidden Power of Television Programming: ... and Get the Most fr ~ Kevin J. Clancy - David Lloyd Sage Publications, Inc Kevin J. Clancy - David Lloyd
Kotler on Marketing ~ Philip Kotler Free Press Philip Kotler
Sustainable Development Law: Principles, Practices, and Prospects ~ Marie-Claire Cordonier Segger - Ashfaq Khalfan Oxford University Press Marie-Claire Cordonier Segger...
An Introduction to Market and Social Research: Plannning and Using Research ~ Karen Adams - Ian Brace Kogan Page Ltd Karen Adams - Ian Brace
Bums on Seats: How to Publicise Your Show (Stage & Costume) ~ Helen Sharman A & C Black Publishers Ltd Helen Sharman
Customer Service Training 101: Quick and Easy Techniques That Get Great Results ~ Renee Evenson Amacom Renee Evenson
Cross-cultural Marketing ~ Robert Rugimbana - Sonny Nwanko Thomson Learning Robert Rugimbana - Sonny Nwanko
Plunkett's Food Industry Almanac 2006: The Only Complete Reference to the B ~ Plunkett Research, Ltd.
Food Service Professionals Guide to Restaurant Marketing and Advertising: F ~ Amy S. Jorgensen Atlantic Publishing Co Amy S. Jorgensen
Designing the Best Call Center for Your Business, 2nd Edition: A Complete G ~ Brendan B. Read CMP Brendan B. Read
Service Management and Operations ~ Cengiz Haksever - Barry Render - Roberta S. Russell - Robert G. Murdick Prentice Hall Cengiz Hakseve...
Woman's New Selling Game: How to Sell Yourself and Anything Else ~ Carole Hyatt McGraw-Hill Education Carole Hyatt
Apex Hides the Hurt (Thorndike Core) ~ Colson Whitehead Thorndike Press Colson Whitehead
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
Designers on Design: Joel Desgrippes and Marc Gobe on Emotional Brand Experience ~ Anne Hellman-White - Desgrippes Gobe Rockport Publishers Inc Anne Hellman-White - Desgrippes Gobe
Starting an Online Business for Dummies (For Dummies) ~ Greg Holden Hungry Minds Inc,U.S. Greg Holden
Marketing of High-Technology Products and Innovations: United States Edition ~ Jakki J Mohr - Sanjit Sengupta - Stanley Slater Prentice Hall Jakki J Mohr - Sanjit Sengupta - Stanl...
Ready-Set-Market!: A Comprehensive Guide to Marketing Your Physician Practi ~ Andrea T. Eliscu Medical Group Management Association/Center f Andrea T. Eliscu
Implementing B2B Commerce with .NET: A Guide for Programmers and Technical ~ Lyn Robison Addison Wesley Lyn Robison
Imagi-Nations and Borderless Television: Media, Culture and Politics Across ~ Amos Owen Thomas Sage Publications Pvt. Ltd Amos Owen Thomas
Knock Your Socks Off Prospecting: How to Cold Call, Get Qualified Leads, an ~ William Miller - Ron Zemke Amacom William Miller - Ron Zemke
The Customer Comes Second: And Other Secrets of Exceptional Service ~ H. Rosenbluth William Morrow H. Rosenbluth
Light Their Fire: Using Internal Marketing to Ignite Employee Performance a ~ Susan M. Drake - Michelle J. Gulman - Sara M. Roberts Kaplan Business Susan M. Drake - Michelle J. G...
Marketing Communications: Principles and Practices ~ Thomson Learning
Event Marketing: How to Successfully Promote Events, Festivals, Conventions ~ Leonard H. Hoyle John Wiley & Sons Inc Leonard H. Hoyle
Aol by George: The Inside Story of America Online ~ George Thornally Urly Media George Thornally
The Invisible Grail ~ John Simmons Texere Publishing,US John Simmons
Statistical Modeling and Analysis for Database Marketing: Effective Techniq ~ Bruce Ratner CRC Press Inc Bruce Ratner
Doing Well While Doing Good: Marketing Link Between Business and Nonprofit ~ L.Lawrence Embley NYIF L.Lawrence Embley
1001 Ideas to Create Retail Excitement ~ Edgar A. Falk NYIF Edgar A. Falk
Global Marketing Management: United States Edition (Prentice Hall Series in ~ Warren J. Keegan Prentice Hall Warren J. Keegan
Customer Satisfaction Measurement for ISO 9000: 2000 ~ Bill Self - Greg Roche Butterworth-Heinemann Bill Self - Greg Roche
Creating a Million-dollar-a-year Sales Income: Sales Success Through Client ~ Paul McCord John Wiley & Sons Inc Paul McCord
Loyal for Life: How to Take Unhappy Customers from Hell to Heaven in 60 Sec ~ John Tschohl Best Sellers Pub John Tschohl
Negotiate to Close: How to Make More Successful Deals ~ Gary Karass Jossey Bass Wiley Gary Karass
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to ~ Erik Du Plessis Kogan Page Ltd Erik Du Plessis
Thinking Out of the Box: How to Market Your Company Into the Future: How to ~ Kathy C. Yohalem John Wiley & Sons Kathy C. Yohalem
A Practical Guide to Call Center Technology: Select the Right Systems for T ~ Andrew Waite CMP Andrew Waite
Different Thinking: Creative Strategies for Developing the Innovative Business ~ Anja Forster - Peter Kreuz Kogan Page Ltd Anja Forster - Peter Kreuz
Product Strategy And Management ~ Michael Baker - Susan Hart Financial Times/ Prentice Hall Michael Baker - Susan Hart
Public Relations: An Introduction ~ Shirley Harrison Thomson Learning Shirley Harrison
E-Advertising and E-Marketing: Online Opportunities (Library of E-Commerce ~ Katie Haegele Rosen Publishing Group Katie Haegele
Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics) ~ Ron Beasley - Marcel Danesi Mouton de Gruyter Ron Beasley - Marcel Danesi
How to Do Everything with Act! (HTDE) ~ Douglas J. Wolf Osborne/McGraw-Hill,U.S. Douglas J. Wolf
The Pursuit of New Product Development: The Business Development Process ~ Marc Annacchino Butterworth-Heinemann Marc Annacchino
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and ~ Herman Holtz John Wiley & Sons Inc Herman Holtz
The Mirror Makers: A History of American Advertising and Its Creators ~ Scott Fox University of Illinois Press Scott Fox
Dictionary of Marketing Communications ~ Norman A.P. Govoni Sage Publications, Inc Norman A.P. Govoni
SPIN-selling ~ Neil Rackham Gower Publishing Ltd Neil Rackham
Shopping with Freud ~ Rachel Bowlby Routledge Rachel Bowlby
The Sales Bible: The Ultimate Sales Resource ~ Jeffrey Gitomer John Wiley & Sons Inc Jeffrey Gitomer
Marketing Communications: An Integrated Approach ~ P.R. Smith - Jonathan Taylor Kogan Page Ltd P.R. Smith - Jonathan Taylor
Marketing the Museum (Heritage: Care-Preservation-Management) ~ Fiona McLean Routledge Fiona McLean
Online Rules of Successful Companies, The: The Fool-Proof Guide to Building ~ Robin Miller Financial Times/ Prentice Hall Robin Miller
Striking It Rich.com: Profiles of 23 Incredibly Successful Web Sites You've ~ Jaclyn Easton McGraw-Hill Publishing Co. Jaclyn Easton
Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns ~ Herschell Gordon Lewis Amacom Herschell Gordon Lewis
One Size Fits One: Building Relationships One Customer and One Employee at ~ Gary Heil John Wiley & Sons Inc Gary Heil
Corporate Identity Design ~ Veronica Napoles John Wiley & Sons Inc Veronica Napoles
Essentials of Credit, Collections, and Accounts Receivable (Essential) ~ Mary S. Schaeffer John Wiley & Sons Mary S. Schaeffer
Hospitality Marketing Management: Student Workbook ~ Robert D. Reid - David C. Bojanic John Wiley & Sons Inc Robert D. Reid - David C. Bojanic
An Autobiography (Trailblazers, Rediscovering the Pioneers of Business) ~ David Ogilvy John Wiley & Sons David Ogilvy
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques ~ Lorraine L. Ukens Pfeiffer Wiley Lorraine L. Ukens
Website Management ~ Geoff Elliott Lexden Publishing Ltd Geoff Elliott
Building Your Direct Mail Program: Workbook (J-B Fund Raising School) ~ Gwyneth J. Lister Jossey Bass Wiley Gwyneth J. Lister
George Gallup in Hollywood (Film & Culture) ~ Susan Ohmer Columbia University Press Susan Ohmer
Planning Special Events (J-B Fund Raising School) ~ James Armstrong Jossey Bass Wiley James Armstrong
Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Book) ~ Ken Sacharin John Wiley & Sons Inc Ken Sacharin
Inside Yahoo!: Reinvention and the Road Ahead ~ Karen Angel John Wiley & Sons Karen Angel
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques ~ Lorraine L. Ukens Pfeiffer Wiley Lorraine L. Ukens
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology ~ Jim Holden John Wiley & Sons Jim Holden
Radical E: From GE to Enron-lessons on How to Rule the Web ~ Joel Kurtzman - Glenn Rifkin John Wiley & Sons Inc Joel Kurtzman - Glenn Rifkin
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Being the Shopper: Understanding the Buyer's Choice ~ Phil Lempert John Wiley & Sons Inc Phil Lempert
Build Your Own Network Sales Business ~ Gregory F. Kishel - Patricia Gunter Kishel John Wiley & Sons Inc Gregory F. Kishel - Patricia Gunter...
Agile Competitors and Virtual Organizations: Strategies for Enriching the C ~ Steven L. Goldman - R.N. Nagel - Kenneth Preiss John Wiley & Sons Inc Steven L. Goldman - R.N. Nagel...
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sigh ~ Martin Lindstrom Kogan Page Ltd Martin Lindstrom
The Global Market: Developing a Strategy to Manage Across Borders (Jossey-B ~ Pfeiffer Wiley
Achieving the Competitive Edge: A Practical Guide to World-Class Competition ~ Harry K. Jackson - Norman L. Frigon John Wiley & Sons Inc Harry K. Jackson - Norman L. Frigon
Industrial Marketing Strategy ~ Webster, Frederick E. Jr. John Wiley & Sons Webster, Frederick E. Jr.
Selling to the Top: David Peoples Executive Selling Skills: David People's ~ David A. Peoples John Wiley & Sons David A. Peoples
Innovation: Driving Product, Process and Market Change (Mit-Sloan Managemen ~ Jossey Bass Wiley
Sign Wars: Cluttered Landscape of Advertising (Critical Perspectives) ~ Robert Goldman - Stephen Papson Guilford Publications Robert Goldman - Stephen Papson
Marketing Your Consulting and Professional Services ~ Dick Connor - Jeff Davidson John Wiley & Sons Dick Connor - Jeff Davidson
Marketing Without Wires: Targeting Promotions and Advertising to Mobile Dev ~ Kim Bayne John Wiley & Sons Inc Kim Bayne
Market-driven Management: How to Define, Develop and Deliver Customer Value ~ Frederick E. Webster John Wiley & Sons Inc Frederick E. Webster
Surviving a Downturn: Building a Successful Business Without Breaking the B ~ Jeremy Kourdi A & C Black Publishers Ltd Jeremy Kourdi
MCommerce: Technologies, Services, and Business Models: Technologies, Servi ~ Norman Sadeh John Wiley & Sons Norman Sadeh
High-impact Consulting: How Clients and Consultants Can Work Together to Ac ~ Robert H. Schaffer Jossey Bass Wiley Robert H. Schaffer
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
Sales and Operations Planning: Best Practices - Lessons Learned from Worldw ~ John Dougherty - Christopher Gray Trafford Publishing John Dougherty - Christopher Gray
202 Things You Can Buy and Sell for Big Profits! (202 Things You Can Buy & ~ James Stephenson Entrepreneur P. James Stephenson
The Complete Guide to Fundraising Management (AFP/Wiley Fund Development) ~ Stanley Weinstein John Wiley & Sons Inc Stanley Weinstein
Covert Persuasion: Psychological Tactics and Tricks to Win the Game ~ Kevin Hogan - Jim Speakman John Wiley & Sons Inc Kevin Hogan - Jim Speakman
Wow! That's What I Call Service: Stories of Great Customer Service from the ~ Don Hales - Derek Williams Ecademy Press Don Hales - Derek Williams
Attraction Marketing ~ Annie Meachem Lean Marketing Press Annie Meachem
Marketing Strategy, ~ Paul Fifield Butterworth Heinemann Paul Fifield
Sports, Culture and Advertising: Identities, Commodities and the Politics o ~ Steven Jackson - David Andrews Routledge Steven Jackson - David Andrews
Managing Risk in Extreme Environments: Front-line Business Lessons for Corp ~ Duncan Martin Kogan Page Ltd Duncan Martin
Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers ~ Josh Gordon Amacom Josh Gordon
Interactive Services Marketing: Student Text ~ Raymond P. Fisk - Stephen J. Grove - Joby John Houghton Mifflin Raymond P. Fisk - Stephen J. Grove -...
Epica: Europe's Best Advertising: Bk. 19 (Epica: Europe's Best Advertising) ~ Patrick Taschler - Oliver Altmann Ava Publishing Patrick Taschler - Oliver Altmann
Destination Branding: Creating the unique destination proposition: Creating ~ Nigel Morgan - Annette Pritchard - Roger Pride Butterworth-Heinemann Nigel Morgan - Annette Pritchar...
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Selling Out: If Famous Authors Wrote Advertising ~ "Green" Hungry Minds Inc,U.S. "Green"
New York Festivals 15 (New York Festivals Annual of Advertising) ~ New York Festivals Collins Design New York Festivals
Africa: Tourism Market Trends ~ World Tourism Organization
Winning by Design: Technology, Product Design and International Competitiveness ~ Vivien Walsh - Robin Roy - Margaret Bruce - Stephen Potter Blackwell Publishers Vivien Walsh - Robin...
International Marketing Research ~ V. Kumar Prentice Hall V. Kumar
Citizen Brands: Putting Society at the Heart of Your Business ~ Michael Willmott John Wiley and Sons Ltd Michael Willmott
Fashion Brands: Branding Style from Armani to Zara ~ Mark Tungate Kogan Page Ltd Mark Tungate
Consuming Experience ~ Routledge
Point of Purchase Design Annual: No. 7 (Point of Purchase Design Annual) ~ POPAI HarperCollins Design International POPAI
The $100 Billion Allowance: Accessing the Global Teen Market ~ Elissa Moses John Wiley & Sons Elissa Moses
Power of the Pitch: Transform Yourself into a Persuasive Presenter and Win ~ Gary Hankins Kaplan Business Gary Hankins
Service Selling: Guide to Increasing Sales Profits in Consumer Financial Se ~ Robert G. Stemper John Wiley & Sons Inc Robert G. Stemper
Today's Public Relations: An Introduction ~ Robert Lawrence Heath - W. Timothy Coombs Sage Publications, Inc Robert Lawrence Heath - W. Timothy ...
Emotional Value: Taking Customer Service to a New Level ~ Janelle Barlow - Diana Maul Berrett-Koehler Janelle Barlow - Diana Maul
Internationalization of Research and Development and the Emergence of Globa ~ JAI Press
Marketing Plan: A Handbook ~ Marian Burk Wood Prentice Hall Marian Burk Wood
Marketing Research: Concepts, Practices, and Cases ~ Sunanda Easwaran - Sharmila Singh Oxford University Press Sunanda Easwaran - Sharmila Singh
Telesales ~ Stephan Schiffman Adams Media Corporation Stephan Schiffman
Selling Architectural Ideas ~ Tom Porter Spon Press Tom Porter
Key Account Management: Learning from supplier and customer perspectives: L ~ Malcolm McDonald - Beth Rogers Butterworth-Heinemann Malcolm McDonald - Beth Rogers
Pay Per Click Search Engine Marketing for Dummies (For Dummies) ~ Peter Kent Hungry Minds Inc,U.S. Peter Kent
Resistance Is Useless: The Art of Business Persuasion ~ Geoff Burch Capstone Publishing Ltd Geoff Burch
How to Deal with Difficult Customers: 10 Simple Strategies for Selling to t ~ Dave Anderson John Wiley & Sons Inc Dave Anderson
Designing Brand Experiences: Creating Powerful Integrated Brand Solutions ~ Robin Landa Delmar Robin Landa
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream ~ Geoffrey A. Moore Capstone Publishing Ltd Geoffrey A. Moore
The Dictionary of Event Management (Wiley Events) ~ Joe Jeff Goldblatt - Kathleen Nelson John Wiley & Sons Inc Joe Jeff Goldblatt - Kathleen Nelson
Zig Ziglar's Secrets of Closing the Sale ~ Zig Ziglar Time Warner International Zig Ziglar
Shoveling Smoke: Advertising and Globalization in Contemporary India ~ William Mazzarella Duke University Press William Mazzarella
Selling Through Independent Reps ~ Harold J. Novick Amacom Harold J. Novick
Special Edition Using Microsoft CRM (Special Edition Using) ~ Laura Brown - John Gravely QUE Laura Brown - John Gravely
A Master Class in Brand Planning: The Timeless Works of Stephen King ~ John Wiley and Sons Ltd
Visual Data Mining: Techniques and Tools for Data Visualization and Mining ~ T. Soukup - Ian Davidson John Wiley & Sons Inc T. Soukup - Ian Davidson
Working Solo: The Real Guide to Freedom and Financial Success with Your Own ~ Terri Lonier John Wiley & Sons Inc Terri Lonier
Alan Siegel: On Branding and Clear Communications (Large Edition) ~ Louis J., Slovinsky Unknown Louis J., Slovinsky
Acting in Commercials: Guide to Auditioning and Performing on Camera ~ Joan See Backstage Books Joan See
Market Response Models: Econometric and Time Series Analysis (International ~ Dominique M. Hanssens - Leonard J. Parsons - Randall L. Schultz Kluwer Academic Publishers Dominique...
S/NVQ Level 2 Customer Service ~ Sally Bradley Heinemann Educational Publishers Sally Bradley
Fundamentals of Business Marketing Research (Foundation Series in Business ~ David A. Reid - Richard E. Plank Haworth Press Inc.,U.S. David A. Reid - Richard E. Plank
Selling with Emotional Intelligence: 5 Skills for Building Stronger Client ~ Mitch Anthony Kaplan Business Mitch Anthony
Digital Play: The Interaction of Technology, Culture and Marketing ~ Stephen Kline - Nick Dyer-Witheford - Greig de Peuter McGill-Queen's University Press Stephen Kline ...
Customer Equity Management with Software ~ Roland T. Rust - Katherine N. Lemon - Das Narayandas Prentice Hall Roland T. Rust - Katherine N. Lem...
Marketing Communications: An Integrated Approach ~ Paul Smith - Jonathan Taylor Kogan Page Ltd Paul Smith - Jonathan Taylor
The Continuing Journey: Stewardship and Useful Case Studies in Philanthropy ~ William T. Sturtevant Bonus Books Inc William T. Sturtevant
The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and ~ Tom Sant Amacom Tom Sant
Driving Peak Sales Performance in Call Centers ~ Mary Murcott Call Center Press Mary Murcott
EBay PowerSeller Million Dollar Ideas ~ Brad Schepp - Debra Schepp McGraw Hill Higher Education Brad Schepp - Debra Schepp
Preparing for the Project Management Professional (PMP) Certification Exam ~ Michael W. Newell Amacom Michael W. Newell
Supply Chain Management: Strategy, Planning, and Operation ~ Sunil Chopra - Peter Meindl Prentice Hall Sunil Chopra - Peter Meindl
Keeping Customers ("Harvard Business Review" Paperback) ~ John J. Sviokla - Benson P. Shapiro Harvard Business School Press John J. Sviokla - Benson P. Shapir...
How to Sell Anything to Anybody ~ Joe Girard Simon & Schuster Ltd Joe Girard
Selling Against the Goal: How Corporate Sales Professionals Generate the Le ~ Kendra O. Lee Kaplan Business Kendra O. Lee
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy ~ Ron Willingham Currency Ron Willingham
Marketing Through Search Optimization: How to be found on the web: How to B ~ Alex Michael - Ben Salter Butterworth-Heinemann Alex Michael - Ben Salter
The Big Book of Customer Service Training Games: Quick,Fun Activities for A ~ Peggy Carlaw - Vasudha Kathleen Deming McGraw-Hill Publishing Co. Peggy Carlaw - Vasudha Kathleen De...
The Complete Guide to Market Breadth Indicators ~ Gregory Morris McGraw-Hill Publishing Co. Gregory Morris
Strategic Database Marketing: The Masterplan for Starting and Managing a Pr ~ Arthur M. Hughes McGraw-Hill Publishing Co. Arthur M. Hughes
Service-Oriented Architecture (SOA): A Planning and Implementation Guide fo ~ Eric A. Marks - Michael Bell John Wiley & Sons Inc Eric A. Marks - Michael Bell
Seven Lost Secrets Of Success, The ~ Joe Dr Vitale Morgan James Publishing Joe Dr Vitale
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communica ~ Mark Weiner Pfeiffer Wiley Mark Weiner
Category Killers: The Retail Revolution and Its Impact on Consumer Culture ~ Robert Spector Harvard Business School Press Robert Spector
Marketing (Business 2000) ~ James L. Burrow South Western College Publishing James L. Burrow
Culture and Consumption: Markets, Meaning, and Brand Management: v. 2 ~ Grant McCracken Indiana University Press Grant McCracken
Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, ~ David Taylor Capstone Publishing Ltd David Taylor
5 Steps to Successful Selling ~ Zig Ziglar Simon & Schuster Audio Zig Ziglar
The Nordstrom Way: The Inside Story of America's Number 1 Customer Service ~ Robert Spector - Patrick D. McCarthy John Wiley & Sons Inc Robert Spector - Patrick D. McCarthy
The Executive's Guide to Public Relations ~ Joe Marconi South Western Educational Publishing Joe Marconi
Research Methods: Textbook (Society Now) ~ Patrick McNeill - Steve Chapman Routledge Patrick McNeill - Steve Chapman
The Effective Use of Market Research: How to Drive and Focus Better Busines ~ Robin Birn Kogan Page Ltd Robin Birn
Selling Electronic Media ~ Ed Shane Focal Press Ed Shane
The Encyclopaedia of Technical Market Indicators ~ Robert W. Colby McGraw-Hill Publishing Co. Robert W. Colby
Orchestrating Success: Improve Control of the Business with Sales and Opera ~ Richard C. Ling - Walter E. Goddard John Wiley & Sons Inc Richard C. Ling - Walter E. Goddard
Inside the Minds: Profitable Customer Relationships - CEOs from Reynolds & ~ Richard Brock - Gregory J. Hanson - Michael A. Silton Aspatore Books Richard Brock - Gregory J. Hans...
Strategic Marketing Communications: New Ways to Build and Integrate Communi ~ P.R. Smith - Chris Berry - Alan Pulford Kogan Page Ltd P.R. Smith - Chris Berry - Alan Pulford
The Corporate Blogging Book ~ Debbie Weil Piatkus Books Debbie Weil
MissionBased Marketing: An Organizational Development Workbook (Brinckerhof ~ Peter C. Brinckerhoff John Wiley & Sons Peter C. Brinckerhoff
Consumer Value: A Framework for Analysis and Research (Interpretive Market ~ Routledge
Advertising Is Dead: Long Live Advertising! : Over 200 Inspiring Campaigns ~ Tom Himpe - Will Collin Thames & Hudson Ltd Tom Himpe - Will Collin
Arts Marketing ~ Finola Kerrigan - Peter Fraser - Mustafa Ozbilgin Butterworth-Heinemann Finola Kerrigan - Peter Fras...
What Clients Love ~ Harry Beckwith Little, Brown & Company Harry Beckwith
Introduction to Marketing Concepts ~ Graeme Drummond - John Ensor Butterworth-Heinemann Graeme Drummond - John Ensor
The Accounting Professional's Encyclopedia of Low Cost & Creative Marketing ~ Allen R. D'Angelo Archer-Ellison Publishing Allen R. D'Angelo
Crea y Presenta tu Portafolio Digital / Designing a Digital Portfolio (Dise ~ Cynthia L. Baron Anaya Multimedia Cynthia L. Baron
Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds...
Branding: The Power of Market Identity ~ David E. Carter HarperCollins Design International David E. Carter
The Media Handbook: A Complete Guide to Advertising Media Selection, Planni ~ Helen E. Katz Lawrence Erlbaum Associates Inc,US Helen E. Katz
Rain Making: Professional's Guide to Attracting New Clients ~ Ford Harding Adams Media Corporation Ford Harding
Exploring Marketing Research ~ William G. Zikmund South Western College Publishing William G. Zikmund
Collaborative R&D : Manufacturing's New Tool (National Association of Manuf ~ Gene Allan - Rick Jarman John Wiley & Sons Inc Gene Allan - Rick Jarman
Mediawriting: Print, Broadcast, and Public Relations ~ W. Richard Whitaker - J. Ramsey - Ronald D. Smith Lawrence Erlbaum Associates Inc,US W. Richard Whit...
Strategic Media Decisions: Understanding The Business End Of The Advertisin ~ Marian Azzaro - Dan Binder - Robb Clawson - Carla Lloyd - Mary Alice Shaver Copy Workshop Marian Azz...

1601 - 1800

International Marketing ~ Subhash Jain South Western College Publishing Subhash Jain
Consumer Psychology of Tourism, Hospitality and Leisure: v. 2 ~ G I (ed) Crouch CABI Publishing G I (ed) Crouch
Electronic Commerce: International Edition ~ Elias M. Awad Prentice Hall Elias M. Awad
U R a Brand!: How Smart People Brand Themselves for Business Success ~ Catherine Kaputa Davies-Black Publishing,U.S. Catherine Kaputa
Mathematics of the Internet: E-auction and Markets (The IMA Volumes in Math ~ Springer-Verlag New York Inc.
McGivern:The Practice of Market _p2: An Introduction ~ Yvonne Mcgivern Financial Times/ Prentice Hall Yvonne Mcgivern
The Global Market: Developing a Strategy to Manage Across Borders (Jossey-B ~ Pfeiffer Wiley
Marketing: A How-to-do-it Manual for Librarians (How-To-Do-It Manuals for L ~ Suzanne Walters Neal-Schuman Publishers Inc.,U.S. Suzanne Walters
The Company That Breathes: Every Job Has a Customer ~ Peter Hartz Springer-Verlag Berlin and Heidelberg GmbH & Co. K Peter Hartz
Marketing Research That Wont Break the Bank: A Practical Guide to Getting t ~ Alan R. Andreasen Jossey Bass Alan R. Andreasen
The Informed Student Guide to Marketing ~ Philip J. Kitchen - Tony Proctor Thomson Learning Philip J. Kitchen - Tony Proctor
Ads, Fads and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Cutting Edge Advertising II: How to Create the World's Best Print for Brand ~ Jim Aitchison Prentice Hall Jim Aitchison
Consumer Panels ~ Sudman - Wansink Butterworth-Heinemann Ltd Sudman - Wansink
CIM Coursebook 06/07 Strategic Marketing in practice (CIM Coursebook) ~ Ashok Ranchhod - Ebi Marandi Butterworth-Heinemann Ashok Ranchhod - Ebi Marandi
Accidental Magic: The Wizard's Techniques for Writing Words Worth 1,000 Pictures ~ Roy H. Williams Bard Press (TX) Roy H. Williams
Understanding and Designing Market Research ~ Thomson Learning
The Complete Guide to Customer Support: How to Turn Technical Assistance in ~ Joe Fleischer - Brendan B. Read R & D Joe Fleischer - Brendan B. Read
Beyond Mobile: People, Communications and Marketing in a Mobilized World ~ Mats Lindgren - Jorgen Jedbratt - Erika Svensson Palgrave Macmillan Mats Lindgren - Jorgen Jedbratt ...
Customer Relationship Management: Integrating Marketing Strategy and Inform ~ William G. Zikmund - Raymond McLeod - Faye W. Gilbert John Wiley and Sons (WIE) William G. Zikmund -...
Strategic Market Management (Strategic Market Managment) ~ Aaker John Wiley & Sons Inc Aaker
Customer Is CEO ~ Forler Massnick Amacom Forler Massnick
A Nonparametric Approach to Perceptions-based Market Segmentation: Foundati ~ Josef A. Mazanec - Helmut Strasser Springer-Verlag, Austria Josef A. Mazanec - Helmut Strasser
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End ( ~ Routledge
Professional Selling ~ Lawrence B. Chonko - Ben M. Enis Allyn & Bacon Lawrence B. Chonko - Ben M. Enis
Marketing and Sales in the Chemical Industry ~ Rolf Jakobi Wiley-VCH Rolf Jakobi
Export Markets Selection and Research (Principles of Export Guidebooks) ~ Len Groves Blackwell Publishers Len Groves
Inside Her Pretty Little Head: Branding and Marketing to Women ~ Jane Cunningham & Philippa Roberts Cyan Books Jane Cunningham & Philippa Roberts
Strategic Planning for Public Relations ~ Ronald D. Smith Lawrence Erlbaum Associates Inc,US Ronald D. Smith
The IEBM Encyclopedia of Marketing (International Encyclopedia of Business ~ Thomson Learning
Basic Marketing Management ~ Douglas J. Dalrymple - Leonard J. Parsons John Wiley and Sons (WIE) Douglas J. Dalrymple - Leonard J...
New Product Development ~ Susan Hart Thomson Learning Susan Hart
The New Strategic Selling: The Unique Sales System Proven Successful by the ~ Miller Heiman Kogan Page Ltd Miller Heiman
Web-Based Analysis for Competitive Intelligence ~ VIBERT South Western Educational Publishing VIBERT
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Book) ~ Jean-Marie Dru John Wiley & Sons Inc Jean-Marie Dru
Sports Marketing (GMP) ~ Howard Schlossberg Blackwell Publishers Howard Schlossberg
Contagious Customer Care ~ Nicky Frisby - Ian Chakravorty - Alison Lawrence Go MAD Books Nicky Frisby - Ian Chakravorty - Aliso...
International Marketing Strategy (4th Edition) ~ Frank Bradley Financial Times/ Prentice Hall Frank Bradley
Sales Management: Concepts and Cases ~ Douglas J. Dalrymple John Wiley and Sons (WIE) Douglas J. Dalrymple
Innovation: The Five Disciplines for Creating What Customers Want ~ Curtis R. Carlson - William W. Wilmot Crown Business Curtis R. Carlson - William W. Wilmot
Using Investor Relations to Maximize Equity Valuation (Wiley Finance) ~ Thomas Ryan - Chad Jacobs John Wiley & Sons Inc Thomas Ryan - Chad Jacobs
The Complete Customer Service Model Letter and Memo Book ~ Michael Ramundo Prentice-Hall Michael Ramundo
The Advertising Business: Operations, Creativity, Media Planning, Integrate ~ Sage Publications, Inc
Market Research in the Internet Age: Leveraging the Internet for Market Mea ~ Robert W. Monster - Raymond C. Pettit John Wiley & Sons (Asia) Pte Ltd Robert W. Monster - Raymond C...
Marketing Research ~ David A. Aaker - George S. Day John Wiley and Sons (WIE) David A. Aaker - George S. Day
Advertising Age: Handbook of Advertising ~ Herschell Gordon Lewis - Carol Nelson McGraw-Hill Contemporary Herschell Gordon Lewis - Carol Nelson...
Everyone Is an Expert ~ Seth Godin www.bnpublishing.com Seth Godin
What Customers Value Most: How to Achieve Business Transformation by Focusi ~ Stanley A. Brown John Wiley and Sons Stanley A. Brown
Promotional Strategy: Managing the Marketing Communications Process (Mcgraw ~ James F. Engel - Martin R. Warshaw - Thomas C. Kinnear Irwin James F. Engel - Martin R. Warshaw - Th...
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Col ~ Thomas Nagle - Reed Holden Prentice Hall Thomas Nagle - Reed Holden
Customer Relationship Management ~ William G. Zikmund John Wiley and Sons (WIE) William G. Zikmund
This Is P.R.: The Realities of Public Relations (Thomson Advantage Books) ~ Doug Newsom - Judy VanSlyke Turk - Dean Kruckeberg Wadsworth Doug Newsom - Judy VanSlyke Turk - Dean...
Credit Derivatives and Credit Linked Notes (Frontiers in Finance) ~ Satyajit Das John Wiley & Sons (Asia) Pte Ltd Satyajit Das
Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work ~ Jay Conrad Levinson - Michael Larsen - Rick Frishman Writer's Digest Books Jay Conrad Levinson - Mic...
The IBM Way: Insights into the World's Most Successful Marketing Organization ~ Buck Rodgers - Robert Shook HarperBusiness Buck Rodgers - Robert Shook
Upset Citizens & Customers: How to Deal With the Angry, Difficult Demanding ~ Donald W. Slowik Evergreen Pr Donald W. Slowik
Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans ~ Donald Parente South Western College Donald Parente
R & D - Management and Corporate Financial Policy (Wiley Series in Engineer ~ John B. Guerard - Bernell Stone - Alden Bean John Wiley & Sons Inc John B. Guerard - Bernell Stone -...
Principles and Practice of Marketing, 3rd Ed. ~ David Jobber McGraw-Hill Education David Jobber
Essentials of Services Marketing: Concepts, Strategies and Cases ~ K. Hoffman - John Bateson South Western College Publishing K. Hoffman - John Bateson
Strategic Market Planning: A Blueprint for Success (Wiley Series in Practic ~ Patrick B. McNamee John Wiley and Sons Ltd Patrick B. McNamee
The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution ~ E. Andrew Boyd Palgrave Macmillan E. Andrew Boyd
Principles of Marketing ~ Frances Brassington - Stephen Pettitt Financial Times/ Prentice Hall Frances Brassington - Stephen P...
Coolbrands: An Insight into Some of Britain's Coolest Brands ~ Superbrands Ltd
Sales Management: Concepts and Cases ~ Douglas J. Dalrymple John Wiley and Sons (WIE) Douglas J. Dalrymple
Marketing: Connecting with Customers ~ Gilbert Harrell - Gary L. Frazier Prentice Hall Gilbert Harrell - Gary L. Frazier
High-impact Sales Force Automation: A Strategic Perspective ~ Glen S. Petersen St Lucie Press Glen S. Petersen
International Marketing Strategy: Contemporary Readings ~ Isobel Doole - Robin Lowe Thomson Learning Isobel Doole - Robin Lowe
Basic Marketing: A Global-Managerial Approach (Coleccion Tamesis: Serie C, ~ William D. Perreault - E. Jerome McCarthy McGraw-Hill Education William D. Perreault - E. Jerome McC...
Resource Allocation in the Public Sector: Values, Priorities and Markets in ~ Colin Fisher Routledge Colin Fisher
Marketing Communications Classics: An International Collection of Classic a ~ David Arnott - Maureen Fitzgerald Thomson Learning David Arnott - Maureen Fitzgerald
Internet Marketing ~ Charles F. Hofacker John Wiley and Sons (WIE) Charles F. Hofacker
The Big Book of Logos 5 (Big Book (Collins Design)) ~ David E. Carter Collins Design David E. Carter
101 Salon Promotions ~ Robert Oppenheim Milady Robert Oppenheim
CIM Revision cards: Analysis and Evaluation (CIM Revision Cards S) ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
Marketing Strategy and Management ~ Michael J. Baker Palgrave Macmillan Michael J. Baker
The Call Center Handbook: The Complete Guide to Starting, Running, and Impr ~ Keith Dawson CMP Keith Dawson
Dictionary of Marketing Communications ~ Norman A.P. Govoni Sage Publications, Inc Norman A.P. Govoni
Planning Media: Strategy and Imagination ~ William J. Donnelly Prentice Hall William J. Donnelly
Marketing Research: Measurement, Method and Application ~ Raymond Kent Thomson Learning Raymond Kent
Product Strategy ~ McGrath Irwin Professional (USA) McGrath
Emarketing Excellence (Emarketing Essentials) ~ PR Smith - Dave Chaffey Butterworth-Heinemann PR Smith - Dave Chaffey
Kleppner's Advertising Procedure ~ J. Thomas Russell - Ron Lane Prentice Hall J. Thomas Russell - Ron Lane
Marketing Research ~ Donald R. Lehmann - Sunil Gupta - Joel H. Steckel Prentice Hall Donald R. Lehmann - Sunil Gupta - Jo...
The Seven Keys to Managing Strategic Accounts ~ Samuel Reese - Sallie Sherman - Joseph Sperry McGraw Hill Higher Education Samuel Reese - Sallie She...
The Ultimate Guide to Sports Marketing ~ Stedman Graham - Joe Jeff Goldblatt - Lisa Delpy Neirotti McGraw-Hill Education Stedman Graham - Joe...
12 Steps to Success Through Service ~ Barrie Hopson - Mike Scally Management Books 2000 Ltd Barrie Hopson - Mike Scally
NoNonsense Marketing: 101 Practical Ways to Win and Keep Customers ~ Victor H. Prushan John Wiley & Sons Victor H. Prushan
Juicing the Orange: Lessons in Using Creativity as a Competitive Marketing ~ Patricia Fallon - Fred Senn Harvard Business School Press Patricia Fallon - Fred Senn
Make a Fortune Promoting Other People's Stuff Online ~ Rosalind Gardner McGraw-Hill Education Rosalind Gardner
CRM at the Speed of Light: Essential Customer Strategies for the 21st Century ~ Paul Greenberg McGraw-Hill Publishing Co. Paul Greenberg
How I Raised Myself from Failure to Success in Selling ~ Frank Bettger Simon & Schuster Frank Bettger
Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scor ~ Naeem Siddiqi John Wiley & Sons Inc Naeem Siddiqi
More Build It Big: 101 Insider Secrets from Top Direct Selling Experts ~ Direct Selling Women's Alliance Kaplan Business Direct Selling Women's Alliance
Path Dependence and Creation (Organization & Management) (Organization & Ma ~ Lawrence Erlbaum Associates Inc,US
Service Industries Marketing: New Approaches (A Special Issue of "The Servi ~ Frank Cass Publishers
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-Of-Fa ~ Phil Dusenberry Portfolio Phil Dusenberry
Advertising Management ~ Jaishri Jethwaney - Shruti Jain Oxford University Press Jaishri Jethwaney - Shruti Jain
Setting the PACE in Product Development: A Guide to Product and Cycle-time ~ Michael E. McGrath Butterworth-Heinemann Michael E. McGrath
Customer Relationship Management: Perspectives from the Market Place ~ Simon Knox - Stan Maklan - Adrian Payne - Joe Peppard - Lynette Ryals Butterworth-Heinemann Simon Kn...
E-Commerce and V-Business: Business Models for Global Success ~ Stuart Barnes - Brian Hunt Butterworth-Heinemann Stuart Barnes - Brian Hunt
Branding: A Practical Guide to Planning Your Strategy (Marketing in Action) ~ Geoffrey Randall Kogan Page Ltd Geoffrey Randall
Salon Dialogue for Successful Results ~ Lee Hoffman Delmar Lee Hoffman
Creating Passionbrands: Getting to the Heart of Branding ~ Helen Edwards - Derek Day Kogan Page Ltd Helen Edwards - Derek Day
Successful Global Account Management: Key Strategies and Tools for Managing ~ Nick Speare - Kevin Wilson - Samuel J. Reese Kogan Page Ltd Nick Speare - Kevin Wilson - Samuel J. R...
A Handbook of Intellectual Property Management: Protecting, Developing and ~ Adam Jolly Kogan Page Ltd Adam Jolly
Data-Driven Business Models ~ Alan Weber Texere Publishing,US Alan Weber
Marketing Revolution: The Radical New Approach to Transforming the Business ~ Paul Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Kogan Page Ltd Paul Gamble - Alan Tapp - A...
Market Research in Practice: A Guide to the Basics (Market Research in Practice) ~ Paul N. Hague - Nick Hague - Carol-Ann Morgan Kogan Page Ltd Paul N. Hague - Nick Hague - Carol-Ann ...
Strategic Marketing Management (Executive MBA) ~ Mark E. Parry McGraw Hill Higher Education Mark E. Parry
Ahead of the Game: The Marketing Guide for Small Business ~ Lynn Moffat McGraw-Hill Publishing Co. Lynn Moffat
Seven Secrets to Successful Sales Management: The Sales Manager's Manual ~ Jack Wilner St Lucie Press Jack Wilner
IdeaWise: How to Transform Your Ideas into Tomorrows Innovations: How to Tr ~ Steve Rivkin - Fraser Seitel John Wiley & Sons Steve Rivkin - Fraser Seitel
Hello Girls: Hunks from the 70s Magazine Ads (Ad Nauseam) ~ Prion Books Ltd
Webworks: E-Commerce (Web Works) ~ Katherine Carlton Rockport Publishers Inc Katherine Carlton
Improving R & D Performance the Juran Way ~ Al Endres John Wiley & Sons Inc Al Endres
The Art of Advertising: Industry Visionaries Share Their Knowledge on Using ~ Itms Aspatore Books,US Itms
Branded Entertainment: Product Placement and Brand Strategy in the Entertai ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu
Exceptional Selling: How the Best Connect and Win in High Stakes Sales ~ Jeff Thull John Wiley & Sons Inc Jeff Thull
Modeling Contextual Effects in Longitudinal Studies ~ Lawrence Erlbaum Associates Inc,US
Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues ~ James Myers Butterworth-Heinemann Ltd James Myers
The Psychology of Selling ~ Brian Tracy Nelson Business an imprint of Thomas Nelson Publishers Brian Tracy
Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events ~ Judy Allen John Wiley and Sons Judy Allen
I Know That Name!: Canada's Best Known Brand Names from Elizabeth Arden to ~ M. Kearney - Randy Ray Dundurn Group Ltd ,Canada M. Kearney - Randy Ray
Executive's Guide to Web Services ~ Eric A. Marks - Mark J. Werrell John Wiley & Sons Inc Eric A. Marks - Mark J. Werrell
Smart Organization: Creating Value Through Strategic R & D ~ James Matheson - David Matheson Harvard Business School Press James Matheson - David Matheson
Werbesprache (Narr Studienbucher) ~ Nina Janich Gunther Narr Nina Janich
Essential of Marketing Research ~ William G. Zikmund - Barry Babin South Western College Publishing William G. Zikmund - Barry Babin
Public Relations Cases ~ Jerry A. Hendrix Wadsworth Jerry A. Hendrix
Lovemarks: The Saatchi & Saatchi Designers' Edition ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Starting an Online Business All-in-One Desk Reference for Dummies (For Dummies) ~ Shannon Belew - Joel Elad Hungry Minds Inc,U.S. Shannon Belew - Joel Elad
Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Commu ~ Roger Haywood Kogan Page Ltd Roger Haywood
Practice of Public Relations (Professional Development) ~ Sam Black Butterworth-Heinemann Sam Black
Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship ~ Frederick Newell Kogan Page Ltd Frederick Newell
Credit Control in Ninety Minutes: The Essence of Effective Credit Managemen ~ Alan Dixie Management Books 2000 Ltd Alan Dixie
Monitoring, Measuring and Managing Customer Service ~ Gary S. Goodman Jossey Bass Wiley Gary S. Goodman
The Dynamics of Advertising ~ Barry Richards - Iain MacRury - Jackie Botterill Routledge Barry Richards - Iain MacRury - Jackie Bo...
If Service Came from the Heart: A Guide for Today's Business Owner on How t ~ Valinda Hanna PublishAmerica Valinda Hanna
Epica: Europe's Best Advertising: Bk. 19 (Epica: Europe's Best Advertising) ~ Patrick Taschler - Oliver Altmann Ava Publishing Patrick Taschler - Oliver Altmann
Wooing & Winning Business: The Foolproof Formula for Making Persuasive Busi ~ Spring Asher - Wicke Chambers John Wiley & Sons Spring Asher - Wicke Chambers
Becoming a Category of One: How Extraordinary Companies Transcend Commodity ~ Joe Calloway John Wiley & Sons Inc Joe Calloway
Marketing Revolution: The Radical New Approach to Transforming the Business ~ Paul R. Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Kogan Page Ltd Paul R. Gamble - Alan Ta...
Newly Industrialising Economies and International Competitiveness: Market P ~ Doo-Jin Kim - Young-Chan Kim Palgrave Macmillan Doo-Jin Kim - Young-Chan Kim
Investigating the Use of Sex in Media Promotion and Advertising ~ Tom Reichert Best Business Books Tom Reichert
The Sales Manager's Idea-a-day Guide: 250 Ways to Manage & Motivate a Winni ~ Dartnell Corporation
Your Call Is Important to Us: The Truth about Bullshit ~ Laura Penny Crown Publishers Laura Penny
How Customers Think: Essential Insights into the Mind of the Market ~ Gerald Zaltman Harvard Business School Press Gerald Zaltman
101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet ~ Susan Sweeney Maximum Press Susan Sweeney
Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability ~ James Lenskold McGraw-Hill Contemporary James Lenskold
The Long Tail ~ Chris Anderson Ediciones Urano Chris Anderson
Living the Brand: How to Transform Every Member of Your Organization into a ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Next. Now.: Trends for the Future ~ Marian Salzman - Ira Matathia Palgrave Macmillan Marian Salzman - Ira Matathia
Public Opinion and the Communication of Consent (Guilford Communication) ~ Guilford Publications
Dirty Politics: Deception, Distraction and Democracy ~ Kathleen Hall Jamieson Oxford University Press Inc, USA Kathleen Hall Jamieson
Asymmetric Marketing: Tossing the 'chasm' in the Age of the Software Superpowers ~ Joseph E. Bentzel Booksurge Llc Joseph E. Bentzel
The Streetsmart Guide to Short Selling: Techniques the Pros Use to Profit i ~ Tom Taulli McGraw-Hill Publishing Co. Tom Taulli
Business to Business Marketing: Creating a Community of Customers ~ Victor Hunter - D. Tietyin NTC Publishing Group,U.S. Victor Hunter - D. Tietyin
The Lawyer's Guide to Effective Yellow Pages Advertising ~ Kerry Randall - Andru J. Johnson American Bar Association Kerry Randall - Andru J. Johnson
Driven - Inside BMW, the Most Admired Car Company in the World ~ David Kiley John Wiley & Sons Inc David Kiley
Author 101: Bestselling Book Publicity ~ Rick Frishman - Robyn Freedman Spizman - Mark Steisel Adams Media Corporation Rick Frishman - Robyn ...
Framework for Marketing Management, A ~ Philip Kotler Prentice Hall Philip Kotler
Sign Wars: Cluttered Landscape of Advertising (Critical Perspectives) ~ Robert Goldman - Stephen Papson Guilford Publications Robert Goldman - Stephen Papson
Successful Business Intelligence: Secrets to Making BI the Killer App ~ Cindi Howson Osborne/McGraw-Hill,U.S. Cindi Howson
Ethics in Public Relations: A Guide to Best Practice ~ Patricia J. Parsons Kogan Page Ltd Patricia J. Parsons
Designing the Customer-Centric Organization: A Guide to Strategy, Structure ~ Jay R. Galbraith Pfeiffer Wiley Jay R. Galbraith
Handbook of Marketing Research Methodologies for Hospitality and Tourism ~ Ronald A. Nykiel Haworth Hospitality Press Ronald A. Nykiel
How to Conduct Telephone Surveys: How to Conduct Telephone Interviews: v. 4 ~ Linda B. Bourque - Eve P. Fielder Sage Publications, Inc Linda B. Bourque - Eve P. Fielder
The Barnbrook Bible ~ Jonathan Barnbrook Rizzoli Publications Jonathan Barnbrook
Online Course Pack:Marketing:An Introduction with OneKey CourseCompass Stud ~ Gary Armstrong - Philip Kotler Prentice Hall Gary Armstrong - Philip Kotler
Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy ~ Pluto Press
Integrated Technical Analysis (Wiley Trading Advantage) ~ Ian Copsey John Wiley & Sons (Asia) Pte Ltd Ian Copsey
Buy This Book: Studies in Advertising and Consumption (Communication & Media) ~ Routledge
The Artist's Guide to New Markets: Opportunities to Show and Sell Art Beyon ~ Peggy Hadden Allworth Press,U.S. Peggy Hadden
Fusionbranding: How to Forge Your Brand for the Future ~ Nick Wreden Accountability Press Nick Wreden
Social Communication in Advertising: Consumption in the Mediated Marketplace ~ William Leiss - Stephen Kline - Sut Jhally - Jacqueline Botterill Routledge William Leiss - Stephen ...
Agro-food Marketing ~ CABI Publishing
What's Your BQ?: Learn How 35 Companies Add customers, Subtract Competitors ~ Sandra Sellani Wbusiness Books Sandra Sellani
Advertising and Marketing to the New Majority: A Case Study Approach (Mass ~ Gail Baker Woods Wadsworth Gail Baker Woods
May I Have Your Attention, Please?: Build a Better Business by Telling Your ~ Chris Hilicki John Wiley & Sons Inc Chris Hilicki
Web-Based Analysis for Competitive Intelligence ~ Conor Vibert Greenwood Press Conor Vibert
Market Data Explained: A Practical Guide to Global Capital Markets Informat ~ Marc Alvarez Butterworth-Heinemann Marc Alvarez
Business to Business Branding ~ LAMONS South Western College Publishing LAMONS
Merchandising: Theory, Principles, and Practice ~ Grace I. Kunz Fairchild Books Grace I. Kunz
Implementing CRM: From Technology to Knowledge (Wiley Series in Information ~ David Finnegan - Leslie P. Willcocks John Wiley & Sons David Finnegan - Leslie P. Willcocks
Everything You Should Know About Public Relations: Direct Answers to Over 5 ~ Anthony Davis Kogan Page Ltd Anthony Davis
Emotion and Reason in Consumer Behavior ~ Arjun Chaudhuri Butterworth-Heinemann Arjun Chaudhuri
eBay's Secrets Revealed: The Insiders Guide to Advertising, Marketing, and ~ Dan W. Blacharski Atlantic Publishing Company (FL) Dan W. Blacharski
Service Quality: New Directions in Theory and Practice ~ Sage Publications, Inc
The Fundamentals of Creative Advertising ~ Ken Burtenshaw - Nik Mahon - Caroline Barfoot Ava Publishing Ken Burtenshaw - Nik Mahon - Caroline B...
E-auction Insider: How to Get the Most Out of Your Online Auction Experience ~ Dave Taylor - Susan M. Cooney Osborne/McGraw-Hill,U.S. Dave Taylor - Susan M. Cooney
The Business of Event Planning: Behind-the-scenes Secrets of Successful Spe ~ Judy Allen John Wiley and Sons Judy Allen
CIM Revision Cards Marketing Communications (CIM Revision Cards S) ~ Gill Wood Butterworth-Heinemann Gill Wood
Online Course Pack: Marketing Research:An Applied Approach, Updated Second ~ David Birks - Bradley Financial Times/ Prentice Hall David Birks - Bradley
Service Orient or Be Doomed!: How Service Orientation Will Change Your Business ~ Jason Bloomberg - Ronald Schmelzer John Wiley & Sons Inc Jason Bloomberg - Ronald Schmelzer
YouTube -Making Money By Video Sharing and Advertising Your Business for Free ~ Hui, Ying Self-Help Publishers Hui, Ying
Business Marketing Management ~ Michael Hutt - Thomas W. Speh South Western College Publishing Michael Hutt - Thomas W. Speh
Relationship Marketing (Professional Development) ~ Martin Christopher - Adrian Payne - David Ballantyne Butterworth-Heinemann Ltd Martin Christopher - ...
Million Dollar Prospecting Techniques (Wiley MDRT) ~ Million Dollar Round Table John Wiley & Sons Inc Million Dollar Round Table
Technical Marketing Communication [Part of the Allyn & Bacon Series in Tech ~ Sandra Harner - Tom Zimmerman - Sam Dragga Longman Sandra Harner - Tom Zimmerman - Sam Dragga
The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Y ~ Aubrey Wilson Kogan Page Ltd Aubrey Wilson

1801 - 2000

The Prime Solution: Close the Value Gap, Increase Margins, and Win the Comp ~ Jeff Thull Kaplan Business Jeff Thull
Build Your Customer Strategy: A Guide to Creating Profitable Customer Relat ~ James G. Barnes John Wiley & Sons Inc James G. Barnes
Strategic Marketing for NonProfit Organizations: United States Edition ~ Alan Andreasen - Philip Kotler Prentice Hall Alan Andreasen - Philip Kotler
The Sales Success Handbook ~ Linda Richardson McGraw-Hill Publishing Co. Linda Richardson
The Employer Brand (R): Bringing the Best of Brand Management to People at Work ~ Simon Barrow - Richard Mosley John Wiley and Sons Ltd Simon Barrow - Richard Mosley
Nonprofit Marketing Best Practices ~ John J. Burnett John Wiley & Sons Inc John J. Burnett
International Marketing: A Global Perspective ~ Hans Muhlbacher - Helmuth Leihs - Lee Dahringer Thomson Learning Hans Muhlbacher - Helmuth Leihs - L...
Handbook of CRM: Achieving Excellence through Customer Management: Achievin ~ Adrian Payne Butterworth-Heinemann Adrian Payne
Secrets of Power Persuasion for Salespeople ~ Roger Dawson Career Press Roger Dawson
Learn Aid Basic Marketing ~ Perreault McGraw-Hill Education Perreault
Private Label Marketing in the 21st Century: Store Brands/Exclusive Brands ~ Philip Fitzell Global Book Productions Philip Fitzell
Now Is Too Late: Survival in an Era of Instant News: Corporate Survival in ~ Gerald R. Baron Financial Times/ Prentice Hall Gerald R. Baron
101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketi ~ Susan Sweeney Maximum Press (FL) Susan Sweeney
E-Commerce for the Unfunded: How to Use Big Company Strategies in Your Smal ~ Dawn Rivers Baker - Wahmpreneur News Magazine Wahmpreneur Books Dawn Rivers Baker - Wahmpreneur News...
Excellence in Advertising: The IPA Guide to Best Practice (Chartered Instit ~ Leslie Butterfield Butterworth-Heinemann Leslie Butterfield
Preference Structure Measurement: Conjoint Analysis and Related Techniques ~ Intelliquest Butterworth-Heinemann Ltd Intelliquest
Customer Loyalty: A Guide for Time Travellers ~ Sionade Robinson - Lyn Etherington Palgrave Macmillan Sionade Robinson - Lyn Etherington
Effective Press Relations for the Built Environment ~ Helen Elias Spon Press Helen Elias
Electronic Commerce (Charles River Media Networking/Security) ~ Peter Loshin - John R. Vacca - Paul Murphy Charles River Media Peter Loshin - John R. Vacca - Paul M...
Beyond Negotiation: Redeeming Customer-Supplier Relationships ~ John A. Carlisle - Robert C. Parker John Wiley and Sons Ltd John A. Carlisle - Robert C. Parker
Charismatic Capitalism: Direct Selling Organizations in America ~ Nicole Woolsey Biggart University of Chicago Press Nicole Woolsey Biggart
Changes in Regional Firm Founding Activities: A Theoretical Explanation and ~ Dirk Fornahl Routledge Dirk Fornahl
The Telephone Skills Coaching Manual: 22 Sessions for Working with Individu ~ Pat Cochrane Gower Publishing Ltd Pat Cochrane
Brands: The Logos of the Global Economy (International Library of Sociology) ~ C. Lury Routledge C. Lury
Underdog Advertising: Proven Principles to Compete and Win Against the Gian ~ Paul W. Flowers Brown Books Paul W. Flowers
Advertising Myths: The Strange Half-Lives of Images and Commodities (Intern ~ Anne M. Cronin Routledge Anne M. Cronin
The Complete Sales Letter Book: Model Letters for Every Selling Situation ( ~ Rhonda Harris - Ann McIntyre M.E. Sharpe Rhonda Harris - Ann McIntyre
Hands-on Exhibitions: Managing Interactive Museums and Science Centres (Her ~ Tim Caulton Routledge Tim Caulton
Serving Internal and External Customers ~ Anne Swartzlander Prentice Hall Anne Swartzlander
Statistics, Data Analysis, and Decision Modeling and Student CD ~ James R. Evans Prentice Hall James R. Evans
Marketing Through Search Optimization: How People Search and How to be foun ~ Alex Michael - Ben Salter Butterworth-Heinemann Alex Michael - Ben Salter
Internet Marketing (NetEffect Series) (NetEffects) ~ Barbara Cox - William Koelzer Prentice Hall Barbara Cox - William Koelzer
Moral Dimensions of Marketing: Essays on Business Ethics ~ Kirk Davidson Butterworth-Heinemann Ltd Kirk Davidson
Advertising ~ Tony Yeshin Thomson Learning Tony Yeshin
International Purchasing and Management ~ Alan E. Branch Thomson Learning Alan E. Branch
Improve Your Marketing to Grow Your Business: Insights and Innovation That ~ Hunter Hastings - Jeff Saperstein Wharton School Publishing Hunter Hastings - Jeff Saperstein
Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Pers ~ Steve W. Martin John Wiley & Sons Steve W. Martin
Consumer Behavior ~ William Wells - D. Prensky John Wiley and Sons (WIE) William Wells - D. Prensky
Predictive Dialing Fundamentals: An Overview of Predictive Dialing Technolo ~ Aleksander Szlam - Ken Thatcher CMP Books Aleksander Szlam - Ken Thatcher
Managing Channels of Distribution: The Marketing Executive's Complete Guide ~ Kenneth Rolnicki Amacom Kenneth Rolnicki
Database Management Systems: A Handbook for Managers ~ Jae K. Shim - Joel G. Siegel South Western Educational Publishing Jae K. Shim - Joel G. Siegel
Visual Consumption (Routledge Interpretive Marketing Research) ~ Jonathan E. Schroeder Routledge Jonathan E. Schroeder
Smoking and Politics: Bureaucracy Centered Policymaking (Real Politics in A ~ A. Lee Fritschler - Cathy Rudder Prentice Hall A. Lee Fritschler - Cathy Rudder
The New Market Leaders: Who's Winning and How in the Battle for Customers ~ Fred Wiersema Free Press Fred Wiersema
Voices Into Choices ~ Joiner/Oriel Inc
e-Business Strategies for Virtual Organizations (Computer Weekly Professional) ~ Janice Burn - Peter Marshall - Martin Barnett Butterworth-Heinemann Janice Burn - Peter Marshall - M...
Alliance Brand: Fulfilling the Promise of Partnering ~ Mark Darby John Wiley and Sons Ltd Mark Darby
A Guide to Help Desk Concepts ~ Donna Knapp Course Technology Donna Knapp
Marketing Strategy Desktop Guide ~ Norton Paley Thorogood Norton Paley
Branding ~ Mono Design RotoVision Mono Design
Early Beth Shan (Strata XIX-XIII): G.M. Fitzgerald's Deep Cut on the Tell ( ~ Eliot Braun University of Pennsylvania Press Eliot Braun
Technology Valuation Solutions (Wiley Finance Series) ~ F. Peter Boer John Wiley & Sons Inc F. Peter Boer
Strategic Issues Management: Organizations and Public Policy Challenges (SA ~ Robert Lawrence Heath Sage Publications, Inc Robert Lawrence Heath
Direct Selling 101 (Your Coach in a Box) ~ Neil Phillips - Dana Phillips Gildan Audio Neil Phillips - Dana Phillips
Developing Questions for Focus Groups (Focus Group Kit, Vol 3): 3 (Focus Gr ~ Richard A. Krueger Sage Publications, Inc Richard A. Krueger
Collateral Damage: Corporatizing Public Schools - A Threat to Democracy (Cu ~ Kenneth J. Saltman Rowman & Littlefield Publishers Kenneth J. Saltman
Uncommon Practice: People who deliver a great brand experience ~ Financial Times/ Prentice Hall
Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series) ~ Patti J. Shock - John T. Bowen - John M. Stefanelli John Wiley & Sons Inc Patti J. Shock - John T. B...
Reputation Management: Management Extra (Management Extra Complete Set) ~ Elearn Pergamon Flexible Learning Elearn
Public Relations and the Press: The Troubled Embrace (Medill School of Jour ~ Karla K. Gower Northwestern University Press,U.S. Karla K. Gower
Total Quality Service: Simplified Approach to Using the Baldridge Award Criteria ~ Sheila Kessler McGraw-Hill Education Sheila Kessler
Competing on the Edge: Strategy as Structured Chaos ~ Shona L. Brown - Kathleen M. Eisenhardt Harvard Business School Press Shona L. Brown - Kathleen M. E...
High-performance Employees: How to Recruit, Motivate and Retain Your Best P ~ Steven J. Skinner - Alan J. Dubinsky South Western Educational Publishing Steven J. Skinner - Alan J...
Logolounge: 2,000 International Identities by Leading Designers: v. 3 ~ Catharine Fishel - Bill Gardener Rockport Publishers Inc Catharine Fishel - Bill Gardener
Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Ef ~ Jerry Acuff - Wally Wood John Wiley & Sons Inc Jerry Acuff - Wally Wood
Moral Dimensions of Marketing: Essays on Business Ethics ~ Kirk Davidson Butterworth-Heinemann Ltd Kirk Davidson
How to Get Clients to Come to You: A Seven-stage System for Attracting and ~ Nigel Temple Words at Work Nigel Temple
Open Space Technology: A User's Guide ~ Harrison Owen Berrett-Koehler Harrison Owen
The Kindness Revolution: The Company-wide Culture Shift That Inspires Pheno ~ Ed Horrell Amacom Ed Horrell
Why People Buy Things They Don't Need: Understanding and Predicting Consume ~ Pamela Danziger Kaplan Business Pamela Danziger
Management of Event Operations (Events Management) ~ Julia Tum - Philippa Norton - J. Nevan Wright Butterworth-Heinemann Julia Tum - Philippa Norton - J....
Heritage Marketing ~ Shashi Misiura Butterworth-Heinemann Shashi Misiura
Ausstellungen Entwerfen / Designing Exhibitions: Kompendium Fur Architekten ~ Aurelia Bertron - Ulrich Schwarz - Claudia Frey Birkhauser Verlag AG Aurelia Bertron - Ulrich Schwar...
Value Merchants ~ James C. Anderson - Nirmalya Kumar - James A. Narus Harvard Business School Press James C. Anderson ...
Personal Selling: A Relationship Approach ~ Ronald B. Marks Pearson US Imports & PHIPEs Ronald B. Marks
Promoting Rumpelstiltskin: The Soloist's Guide to Spinning Straw into Gold ~ Patricia Pollack AuthorHouse Patricia Pollack
Viable Vision: Transforming Total Sales into Net Profits ~ Gerald Kendall J. Ross Publishing Gerald Kendall
Technology Fountainheads: The Management Challenge of R and D Consortia ~ E.Raymond Corey Harvard Business School Press E.Raymond Corey
Principles of International Physical Distribution (Principles of Export Gui ~ Jim Sherlock Blackwell Publishers Jim Sherlock
Creating Powerful Brands ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Great Ideas In Advertising ~ Lavidge & Associates Xlibris Corporation Lavidge & Associates
EBay Global the Smart Way: Buying and Selling Internationally on the World' ~ Joseph Sinclair Amacom Joseph Sinclair
Which AD Pulled Best? (McGraw-Hill/Irwin Series in Marketing) ~ Scott C. Purvis McGraw-Hill Education Scott C. Purvis
Self-Destructive Habits of Good Companies, The: ...And How to Break Them: . ~ Jagdish N. Sheth Wharton School Publishing Jagdish N. Sheth
Managing Customer Relationships: A Strategic Framework ~ John Wiley & Sons Inc
Successful Marketing in a Week (In a Week) ~ Eric Davies - Barry Davies Hodder Arnold Eric Davies - Barry Davies
Marketing Research: The Impact of the Internet ~ Carl McDaniel - Roger Gates John Wiley and Sons (WIE) Carl McDaniel - Roger Gates
Customer Behavior: A Managerial Perspective ~ Jagdish N. Sheth South Western College Publishing Jagdish N. Sheth
Customer Care in a Week (In a Week) ~ John H. Wellemin Hodder Arnold John H. Wellemin
Selling with Integrity: Serving the Spirit in Business ~ Sharon Drew Morgen Berrett-Koehler Sharon Drew Morgen
Reputation Management (ExpressExec) ~ Gerry Griffin Capstone Express Exec Gerry Griffin
Myspace for Musicians ~ Fran Vincent Course Technology Fran Vincent
1,200 Great Sales Tips for Real Estate Pros ~ John Wiley & Sons Inc
The Saturn Difference: Creating Customer Loyalty in Your Company ~ V. Lenz John Wiley & Sons Inc V. Lenz
Gabay's Copywriters' Compendium- revised edition in paperback: The Definiti ~ Jonathan Gabay Butterworth-Heinemann Jonathan Gabay
Marketing and the Bottom Line (Financial Times Series) ~ Tim. Ambler Financial Times/ Prentice Hall Tim. Ambler
The Sales Manager's Guide to Developing a Winning Sales Team (Sellingpower ~ Gerhard Gschwandtner McGraw-Hill Publishing Co. Gerhard Gschwandtner
The Evolutionary Bases of Consumption (Marketing and Consumer Psychology) ~ Gad Saad Lawrence Erlbaum Associates Gad Saad
Doing Business with China (Doing Business with... S.) ~ Kogan Page Ltd
AdSense Code, The ~ Joel Comm Unknown Joel Comm
WarpSpeed Branding: The Impact of Technology on Marketing (Adweek Magazine) ~ Agnieszka Winkler John Wiley & Sons Agnieszka Winkler
Team Sports Marketing ~ Kirk Wakefield Butterworth-Heinemann Kirk Wakefield
Building High-tech Product Companies ~ James Bowen South Western Educational Publishing James Bowen
Anyone Can Sell: How to Sell Your Product, Skills or Services and Build Lon ~ Rob Yeung How To Books Ltd Rob Yeung
Marketing Due Diligence: Reconnecting Strategy to Share Price ~ Malcolm McDonald - Keith Ward - Brian Smith Butterworth-Heinemann Malcolm McDonald - Keith Ward - Br...
IBM Guide to Doing Business on the Internet ~ Kendra Bonnett McGraw-Hill Education Kendra Bonnett
Semiotica Del Discurso Publicitario / Semeiotics of Advertising Discourse: ~ Sonia Madrid Sonia Madrid
Cutting Edge: Gillette's Journey to Global Leadership ~ Gordon McKibben Harvard Business School Press Gordon McKibben
EBusiness and ERP: Transforming the Enterprise ~ Grant Norris - James R. Hurley - Kenneth M. Hartley - John R. Dunleavy - John D. Balls John Wiley & ...
Complete Art Curriculum Activities Kit: 150 Easy-to-use Art Lessons in 8 Ex ~ Barbara McNally Reuther - Diane Enemark Fogler Prentice Hall Barbara McNally Reuther - Diane Enemark...
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide ~ John Jantsch Nelson Business an imprint of Thomas Nelson Publishers John Jantsch
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Id ~ Sage Publications, Inc
Search Marketing Strategies: A Marketer's Guide to Objective Driven Success ~ James Colborn Butterworth-Heinemann James Colborn
Rigorous Magic: Communication Ideas and Their Application ~ Steve Hatch - Jim Taylor John Wiley and Sons Ltd Steve Hatch - Jim Taylor
Delivering Knock Your Socks Off Service (Knock Your Socks Off Series) ~ Kristin Anderson - Ron Zemke Amacom Kristin Anderson - Ron Zemke
Adcult USA: The Triumph of Advertising in American Culture ~ James B. Twitchell Columbia University Press James B. Twitchell
Competitive Strategy for Media Firms: Strategic and Brand Management in Cha ~ Sylvia M. Chan-Olmsted Lawrence Erlbaum Associates Inc,US Sylvia M. Chan-Olmsted
Media Planning: A Practical Guide (NTC Business Books) ~ Jim Surmanek McGraw-Hill Contemporary Jim Surmanek
Made Possible by: Succeeding with Sponsorship ~ Patricia Martin Jossey Bass Wiley Patricia Martin
Import/export: How to Get Started in International Trade ~ Carl A. Nelson McGraw-Hill Education Carl A. Nelson
Small Business Clustering Technologies: Applications in Marketing, Manageme ~ Rob MacGregor - Ann T. Hodgkinson IGI Publishing Rob MacGregor - Ann T. Hodgkinson
Can We Do That?!: Outrageous PR Stunts That Work - And Why Your Company Nee ~ Peter Shankman John Wiley & Sons Inc Peter Shankman
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli
Imaging in Advertising: Verbal and Visual Codes of Commerce ~ Fern L. Johnson Routledge Fern L. Johnson
The AMA Guide to the Globe ~ EDMUNDS South Western College Publishing EDMUNDS
The Handbook of Strategic Public Relations and Integrated Communications ~ Clarke L. Caywood Irwin Professional (USA) Clarke L. Caywood
Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (C ~ David Beirman CABI Publishing David Beirman
Gourmet-to-go: Guide to Opening and Operating a Speciality Food Store ~ Robert Wemischer - Karen Karp John Wiley & Sons Inc Robert Wemischer - Karen Karp
Red Hot Customers: How to Get Them, How to Keep Them ~ Paul S. Goldner Chandler House Press,US Paul S. Goldner
The Home Run Hitter's Guide to Fundraising: Happy About Raising Capital Wit ~ Dan Sapp Happy About Dan Sapp
Selling Yourself to Others: The New Psychology of Sales ~ Kevin Hogan - William Horton Pelican Publishing Co Kevin Hogan - William Horton
Corporate Cultures and Global Brands ~ World Scientific Publishing
Harvard Business Essentials: Marketer's Toolkit (Harvard Business Essentials) ~ Business Essentials Harvard Harvard Business School Press Business Essentials Harvard
Customer Tells: Delivering World-class Customer Service by Reading Your Cus ~ Marty Seldman - John Futterknecht - Ben Sorensen Kaplan Business Marty Seldman - John Futterknecht -...
The Art of Street Jewellery ~ Christopher Baglee - Andrew Morley New Cavendish Books Christopher Baglee - Andrew Morley
Marketing Theory And Practice: A Hungarian Perspective: 7 ~ Akademiai Kiado
The Winner's Attitude: Using the "Switch" Method to Change How You Deal wit ~ Jeff Gee - Val Gee McGraw Hill Higher Education Jeff Gee - Val Gee
Concise Encyclopedia of Advertising (Best Business Books) ~ Kenneth Clow - Donald Baack Haworth Press Inc.,U.S. Kenneth Clow - Donald Baack
The Electronic Retailing Market (National Retail Federation) ~ Packaged Facts Inc. John Wiley & Sons Inc Packaged Facts Inc.
Branding a Store: How to Build Successful Retail Brands in a Changing Marke ~ Ko Floor Kogan Page Ltd Ko Floor
Spin Selling ~ Neil Rackham - et al Penguin Books Australia Ltd Neil Rackham - et al
Introduction to Semiconductor Marketing ~ Alireza Servati - Anthony, R Simon Simon Publications Alireza Servati - Anthony, R Simon
From Research to Riches: The Secret Rules of Successful Marketing ~ Jim Nelems Longstreet Press Jim Nelems
Successful Fund Raising: A Complete Handbook for Volunteers and Professionals ~ Joan Flanagan Contemporary Books Inc Joan Flanagan
Strategic Affiliate Marketing ~ Simon Goldschmidt - Sven Junghagen - Uri Harris Edward Elgar Publishing Ltd Simon Goldschmidt - Sven...
The New Direct Marketing: How to Implement a Profit-Driven Database Marketi ~ David Shepard Associates McGraw-Hill Education David Shepard Associates
The Advertising of Massey-Harris, Ferguson and Massey Ferguson ~ John Farnworth Farming Press Limited John Farnworth
Marketing for Dummies, UK edition ~ Craig Smith - Alexander Hiam John Wiley and Sons Ltd Craig Smith - Alexander Hiam
The Method of Selling: Your Key to Successful Sales with Over 70 Creative S ~ Mark Benedict CCB Publishing Mark Benedict
Portfolios That Sell: Professional Techniques for Presenting and Marketing ~ Selina Oppenheim Amphoto Books Selina Oppenheim
Employee Management and Customer Service in the Retail Industry ~ Chris Thomas - Gary Heil John Wiley & Sons Inc Chris Thomas - Gary Heil
CIM Coursebook 02/03: Effective Management for Marketing (CIM Coursebook) ~ Mike Worsam Butterworth-Heinemann Mike Worsam
The Complete Guide to Fundraising Management (AFP/Wiley Fund Development) ~ Stanley Weinstein John Wiley & Sons Inc Stanley Weinstein
Introduction to Online Competitive Intelligence Research (Business Research ~ Conor Vibert - Benjamin Group South Western Educational Publishing Conor Vibert - Benjamin Group
30 Days to Market Mastery: A StepbyStep Guide to Profitable Trading: A Step ~ Jacob Bernstein John Wiley & Sons Jacob Bernstein
The Marketer's Guide to Public Relations in the 21st Century ~ Patricia M. Whalen - Thomas Harris South Western College Publishing Patricia M. Whalen - Thomas Harr...
Handbook of Financial Planning: An Expert's Guide for Advisors and Their Clients ~ Jae K. Shim - Joel G. Siegel South Western Educational Publishing Jae K. Shim - Joel G. Siegel
The Pr Bible for Community Theatres ~ Mackowski Greenwood Press Mackowski
The Pocket Media Coach ~ Alan Stevens How To Books Ltd Alan Stevens
Public Relations Writing ~ E.W. Brody - Dan L. Lattimore Greenwood Press E.W. Brody - Dan L. Lattimore
Trust-based Selling ~ Charles Green McGraw-Hill Publishing Co. Charles Green
ROI Selling: Increasing Revenue, Profit, and Customer Loyalty Through the 3 ~ Michael J. Nick - Kurt M. Koenig Kaplan Business Michael J. Nick - Kurt M. Koenig
Marketing Strategy: Customers and Competition ~ Steven P. Schnaars Simon & Schuster Ltd Steven P. Schnaars
Image Makers: Advertising, Public Relations and the Ethos of Advocacy ~ Robert Jackall - Janice M. Hirota University of Chicago Press Robert Jackall - Janice M. Hirota
Humor in Advertising: A Comprehensive Analysis ~ Charles S. Gulas - Marc G. Weinberger M.E. Sharpe Charles S. Gulas - Marc G. Weinberger
Next. Now.: Trends for the Future ~ Marian Salzman - Ira Matathia Palgrave Macmillan Marian Salzman - Ira Matathia
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertis ~ James B. Twitchell Random House USA Inc James B. Twitchell
CIM Coursebook 06/07 Strategic Marketing Decisions (CIM Coursebook) ~ Isobel Doole - Robin Lowe Butterworth-Heinemann Isobel Doole - Robin Lowe
Sales Force Design for Strategic Advantage ~ Andris A. Zoltners - Prabha Sinha - Sally Lorimer Palgrave Macmillan Andris A. Zoltners - Prabha Sin...
The Handbook for Focus Group Research ~ Thomas L. Greenbaum Sage Publications, Inc Thomas L. Greenbaum
Dartnell's Advertising Manager's Handbook (Dartnell's Handbooks) ~ Dartnell Corporation
Marketing Plans That Work ~ Malcolm McDonald - Warren Keegan Butterworth-Heinemann Malcolm McDonald - Warren Keegan
Integrated Distribution Management (Business One Irwin/APICS Library of Int ~ Christopher Gopal - Harold Cypress McGraw-Hill Education Christopher Gopal - Harold Cypress
Shopping for Pleasure: Women in the Making of London's West End ~ Erika Diane Rappaport Princeton University Press Erika Diane Rappaport
The CIM Student's Practice and Revision Book: CIM Professional Diploma in M ~ Anthony Annakin-Smith - Paul Dixon - Andrew Sherratt Butterworth-Heinemann Anthony Annakin-Smith - P...
Winning at New Products: Accelerating the Process from Idea to Launch ~ Robert G. Cooper Perseus Books,U.S. Robert G. Cooper
The Expressive Organization: Linking Identity, Reputation, and the Corporat ~ Oxford University Press
KM7 Design Agent ~ Klaus Mai - Louis Flanigan Die Gestalten Verlag Klaus Mai - Louis Flanigan
International Marketing ~ Brad Kleindl South Western College Publishing Brad Kleindl
Reputation: Realizing Value from the Corporate Image ~ Charles J. Fombrum Harvard Business School Press Charles J. Fombrum
Understanding the Older Consumer: The Grey Market (International Series in ~ Barrie Gunter Routledge Barrie Gunter
Intelligent Information Integration in B2B Electronic Commerce (Internation ~ Mike Brown - D. Fensel - Gloria Dabiri - Borys Omelayenko - Ying Ding - Michel Klein - Alan Flett - ...
The Ten Minute Marketer Handbook: A Shortcut to Sales Success Right in Your ~ Tom Feltenstein McGraw-Hill Education Tom Feltenstein
Leading Your Sales Team: How to Manage a Winning Sales Team ~ Jim Pancero Dartnell Corporation Jim Pancero
Understanding The Consumer: A European Perspective ~ Bernard Dubois Financial Times/ Prentice Hall Bernard Dubois
Extending the Supply Chain: How Cutting-edge Companies Bridge the Critical ~ Kenneth K. Boyer - Markham Frohlich - G. Tomas M. Hult Amacom Kenneth K. Boyer - Markham Frohlich - ...
Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master ~ Roger Dawson Career Press Roger Dawson
Econometric Models in Marketing (Advances in Econometrics) ~ JAI Press
Marketing to Women: How to Understand, Reach, and Increase Your Share of th ~ Martha Barletta Kaplan Business Martha Barletta
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of ~ Martin Christopher - Adrian Payne - David Ballantyne Butterworth-Heinemann Martin Christopher - Adri...
Perspectives on Persuasion, Social Influence, and Compliance Gaining ~ John S. Seiter - Robert H. Gass Allyn & Bacon John S. Seiter - Robert H. Gass
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attr ~ Boris Mordkovich - Eugene Mordkovich Lulu.com Boris Mordkovich - Eugene Mordkovich
Trade Show and Event Marketing: Plan, Promote and Profit ~ Ruth Stevens - New York University New Thomson Learning Ruth Stevens - New York University New
The Sponsorship Manual: Sponsorship Made Easy ~ L. Sinclair - Edward Geldard Sponsorship Unit L. Sinclair - Edward Geldard
You Can Compete: Double Sales Without Discounting ~ Bob Phibbs Retail Doc Publication Bob Phibbs
Effective Practices to Select, Acquire, and Implement a Utility Cis ~ Melanie Rettie - Greg Haupt - Marcia Isbell American Water Works Association Melanie Rettie - Greg H...
Successful Telephone Selling: How to Make Sales and Hit Targets Using the T ~ Richard Hession How To Books Ltd Richard Hession
Economic Issues Consumers ~ Miller - Stafford Wadsworth Miller - Stafford
Don't Mess with Texas: The Story Behind the Legend ~ Tim McClure - Roy Spence Idea City Press Tim McClure - Roy Spence
British Telecom Systems: A Guide to Choosing the Best Technologies and Services ~ Kerstin Peterson CMP Books Kerstin Peterson

2001 - 2200

CIM Managing Marketing Performance: Study Text ~ BPP Professional Education BPP Professional Education BPP Professional Education
Tecnicas de Persuasion/ Techniques of Persuasion: De la propaganda al lavad ~ J. A. C. Brown Alianza Editorial Sa J. A. C. Brown
Customer Acceptance of Water Main Structural Reliability ~ Nimmi Damodaran - Joanna Pratt - John Cromwell American Water Works Association Nimmi Damodaran - Jo...
Public Relations Online: Lasting Concepts for Changing Media ~ Thomas (Tom) A. Kelleher Sage Publications, Inc Thomas (Tom) A. Kelleher
The Nordstrom Way to Customer Service Excellence: A Handbook for Implementi ~ Robert Spector - Patrick D. McCarthy John Wiley & Sons Inc Robert Spector - Patrick D. McCarthy
China CEO: Voices of Experience from 20 International Business Leaders ~ Juan Antonio Fernandez - Laurie Underwood John Wiley & Sons (Asia) Pte Ltd Juan Antonio Fernandez - ...
Call Center Benchmarking: Deciding If Good Is Good Enough (Ichor Business Books) ~ Jon Anton - David Gustin Purdue University Press Jon Anton - David Gustin
Internet Marketing: Readings and Online Resources (McGraw-Hill/Irwin Series ~ Paul S. Richardson McGraw-Hill Publishing Co. Paul S. Richardson
Two Sides to Every Coin...the Customer Isn't Always Right! ~ Naomi Black Dnj Books Naomi Black
Creating Marketing Conversations Between Customers and Sellers ~ Alexandra MacAaron - Donna Baier-Stein South Western College Publishing Alexandra MacAaron - Donna B...
The Art of Cause Marketing: How to Use Advertising to Change Personal Behav ~ Richard Earle McGraw-Hill Contemporary Richard Earle
Contemporary Accounting Research: Synthesis and Critique ~ North Holland
Sales & Sales Management ~ Ralph W Jackson - Robert D. Hisrich Prentice-Hall Ralph W Jackson - Robert D. Hisrich
Guerrilla Marketing in 30 Days ~ Jay Conrad Levinson Entrepreneur Press Jay Conrad Levinson
How to Promote, Publicize, and Advertise Your Growing Business: Getting the ~ Kim Baker - Sunny Baker John Wiley & Sons Inc Kim Baker - Sunny Baker
Raising Consumers: Children and the American Mass Market in the Early Twent ~ Lisa Jacobson Columbia University Press Lisa Jacobson
Category Management: Positioning Your Organisation to Win ~ Nielsen Marketing Research McGraw-Hill Contemporary Nielsen Marketing Research
Product Marketing for Technology Companies ~ Mark Butje Butterworth-Heinemann Mark Butje
SAP CRM Interview Questions, Answers, and Explanations: SAP Customer Relati ~ Scott Cameron Equity Press Scott Cameron
Supervisor's Script Book ~ Dreyfack Prentice Hall Dreyfack
Presenting to Win: The Art of Telling Your Story ~ Jerry Weissman Prentice Hall Jerry Weissman
Seven Figure Selling: Proven Secrets to Success from Top Sales Professionals ~ Danielle Kennedy South Western College Publishing Danielle Kennedy
How to Audition for TV Commercials from the Ad Agency Point of View ~ W.L. Jenkins Allworth Press,U.S. W.L. Jenkins
Why Crm Doesn't Work: How to Win by Letting Customers Manage the Relationship ~ Frederick Newell Bloomberg Press Frederick Newell
Complaint Management: The Heart of CRM ~ Wolfgang Seidel - Bernd Stauss Texere Publishing,US Wolfgang Seidel - Bernd Stauss
CIM Coursebook 02/03 Management Information for Marketing Decisions (CIM Co ~ Graham Axelby Butterworth-Heinemann Graham Axelby
IMC, the Next Generation: Five Steps for Delivering Value and Measuring Fin ~ Don E. Schultz - Heidi Schultz McGraw-Hill Contemporary Don E. Schultz - Heidi Schultz
American Generations: Who They Are, How They Live, What They Think (America ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
Man Appeal: Advertising, Modernism and Menswear ~ Paul Jobling Berg Publishers Ltd Paul Jobling
EBay Powereller Secrets, 2E ~ Brad Schepp - Debra Schepp McGraw-Hill Publishing Co. Brad Schepp - Debra Schepp
Customer Relationship Management: A Strategic Imperative in the World of E- ~ PricewaterhouseCoopers John Wiley and Sons PricewaterhouseCoopers
All You Need to Know About Commercial Awareness (All You Need to Know Guides) ~ Christopher Stoakes Longtail Publishing Limited Christopher Stoakes
What They Don't Teach You in Sales 101 ~ Steve Drozdeck McGraw-Hill Education Steve Drozdeck
Point of the Deal ~ Danny Ertel - Mark Gordon Harvard Business School Press Danny Ertel - Mark Gordon
The "Billboard" Guide to Music Publicity: Techniques and Tools of the Profe ~ Jim Pettigrew Billboard Books,U.S. Jim Pettigrew
CIM Coursebook 06/07 Marketing Fundamentals (CIM Coursebook) ~ Frank Withey - Geoff Lancaster Butterworth-Heinemann Frank Withey - Geoff Lancaster
Stakeholder Strategy: Profiting from Collaborative Business Relationships ~ Ann Svendsen Berrett-Koehler Ann Svendsen
Marketing and Feminism: Current Issues and Research (Routledge Interpretive ~ Lorna Stevens Routledge Lorna Stevens
Customer Service: Aiming for Excellence ~ Timothy P. Bonomo Trafford Publishing Timothy P. Bonomo
Making the Technical Sale: Real World Training for the Successful Sales Con ~ Rick Greenwald - Jim Milbery Muska & Lipman Publishing,U.S. Rick Greenwald - Jim Milbery
Karma Queens, Geek Gods, and Innerpreneurs ~ Joe Zellnik McGraw-Hill Publishing Co. Joe Zellnik
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and ~ Brian Tracy Simon & Schuster Ltd Brian Tracy
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference ~ Claes Fornell Palgrave MacMillan Claes Fornell
Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, an ~ Al Lieberman - Pat Esgate Financial Times/ Prentice Hall Al Lieberman - Pat Esgate
The Psychology of Sales Success (Sellingpower) ~ Gerhard Gschwandtner McGraw-Hill Publishing Co. Gerhard Gschwandtner
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics ~ Edgar E. Peters John Wiley & Sons Edgar E. Peters
Behavioral Advantage: What the Smartest, Most Successful Companies Do Diffe ~ T. Bacon - D. Pugh Amacom T. Bacon - D. Pugh
Hidden In Plain Sight ~ Erich Joachimsthaler Harvard Business School Press Erich Joachimsthaler
Build Your Own Network Sales Business ~ Gregory F. Kishel - Patricia Gunter Kishel John Wiley & Sons Inc Gregory F. Kishel - Patricia Gunter...
The Inventor's Bible: How to Market and License Your Brilliant Ideas Revised ~ Ronald Docie Ten Speed Press,U.S. Ronald Docie
Marketing (ICSA Diploma in Business Practice) ~ Jill Verstage ICSA Publishing Ltd Jill Verstage
Managing New Technology Development (Engineering & Technology Management) ~ William E. Souder - J.Daniel Sherman McGraw-Hill Education William E. Souder - J.Daniel Sherman
Authenticity: What Consumers Really Want ~ James H. Gilmore - B.Joseph Pine Harvard Business School Press James H. Gilmore - B.Joseph Pine
TV Wonderland: The Enchantment of Early Television ~ Brad Schepp - Debra Schepp Collectors Press,U.S. Brad Schepp - Debra Schepp
Advertising Barns ~ William Simmonds Motorbooks International William Simmonds
KISS Guide to Selling (Keep It Simple) ~ Ken Lloyd Dorling Kindersley Publishers Ltd Ken Lloyd
The No. 1 Sales Team: Superior Techniques for Maximum Performance ~ Stephan Schiffman Adams Media Corporation Stephan Schiffman
Brilliance Marketing Management ~ Celia Rocks Facts on Demand Press Celia Rocks
On Demand Computing: Technologies and Strategies (On Demand) ~ Craig Fellenstein IBM Press Craig Fellenstein
Handbook of Financial Planning: An Expert's Guide for Advisors and Their Clients ~ Jae K. Shim - Joel G. Siegel South Western Educational Publishing Jae K. Shim - Joel G. Siegel
Branding Unbound: The Future Of Advertising, Sales, and the Brand Experienc ~ Rick Mathieson Amacom Rick Mathieson
Adland: A Global History of Advertising ~ Mark Tungate Kogan Page Ltd Mark Tungate
Post-it Brand Ideas That Stick (Post It Notes) (Post It Notes) ~ Bonnier Books Ltd
Internet Direct Mail: The Complete Guide to to Successful E-Mail Marketing ~ Steven Roberts McGraw-Hill Contemporary Steven Roberts
Secrets of Question-based Selling: Sale Strategies for Spectacular Results ~ Thomas Freese Sourcebooks, Inc Thomas Freese
Web Metrics: Proven Methods for Measuring Web Site Success ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareh ~ Peter Doyle John Wiley and Sons Ltd Peter Doyle
Business Expectations: Are You Using Technology to Its Fullest? ~ Bryan Bergeron - Jeffrey M. Blander John Wiley & Sons Inc Bryan Bergeron - Jeffrey M. Blander
Creating and Capturing Value: Perspectives and Cases on Electronic Commerce ~ Garth Saloner - A.Michael Spence John Wiley and Sons (WIE) Garth Saloner - A.Michael Spence
Dealing with an Angry Public: The Mutual Gains Approach to Resolving Disputes ~ Lawrence Susskind - Field P.T. The Free Press Lawrence Susskind - Field P.T.
Market-driven Management: How to Define, Develop and Deliver Customer Value ~ Frederick E. Webster John Wiley & Sons Inc Frederick E. Webster
What No One Ever Tells You About Blogging and Podcasting: Real-life Advice ~ Ted Demopoulos Kaplan Business Ted Demopoulos
Industrial Park Growth: An Environmental Success Story (Industrial Developm ~ H. McKinley Conway - Linda L. Liston Conway Publications H. McKinley Conway - Linda L. Liston
Branding (ExpressExec) ~ Stephen Coomber Capstone Express Exec Stephen Coomber
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Book) ~ Jon Steel John Wiley & Sons Inc Jon Steel
Disney Y El Arte Del Servicio Al Cliente / Be Our Guest ~ Panorama Mexico
The Export Marketing Imperative ~ Michael R Czinkota South-Western Publishing Michael R Czinkota
Sales Management: Theory and Practice ~ Bill Donaldson Palgrave Macmillan Bill Donaldson
The Small Business Marketing Handbook ~ Iain Maitland Thomson Learning Iain Maitland
Drop Shipping as a Marketing Function: A Handbook of Methods and Policies ~ Nicholas T. Scheel Greenwood Press Nicholas T. Scheel
The Marketing Code ~ Stephen Brown Cyan Books Stephen Brown
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide ~ Ralph F. Wilson John Wiley & Sons Inc Ralph F. Wilson
PayPal for Dummies (For Dummies) ~ Victoria Rosenborg Hungry Minds Inc,U.S. Victoria Rosenborg
Effective Marketing (Small Business Guides) ~ Peter Hingston Dorling Kindersley Publishers Ltd Peter Hingston
Post Card Power ~ Larry Mersereau Promopower Publishing Larry Mersereau
Citizen Marketers: When People Are the Message ~ Ben McConnell - Jackie Huba Kaplan Business Ben McConnell - Jackie Huba
Net Worth: Coming Battle for Customer Information ~ John Hagel - Marc Singer - John Hagel III Harvard Business School Press John Hagel - Marc Singer - J...
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage ~ R. Passikoff John Wiley & Sons Inc R. Passikoff
The Effective Advertiser (Marketing Series: Practitioner) ~ Tom Brannan Butterworth-Heinemann Ltd Tom Brannan
Free Prize Inside: The Next Big Marketing Idea ~ Seth Godin Penguin Books Ltd Seth Godin
How to Sell Anything: Marketing Insights from the Top Minds in Advertising ~ Jonathan Bing ReganBooks,U.S. Jonathan Bing
Successful E-Commerce in a Week (In a Week) ~ Dave Howell Hodder Arnold Dave Howell
Coaching Knock Your Socks Off Service (Knock Your Socks Off Series) ~ Kristin Anderson - Ron Zemke Amacom Kristin Anderson - Ron Zemke
Farce to Force: Building Profitable E-Commerce Strategies ~ Sarah McCue South Western College Publishing Sarah McCue
Positioning: The Battle for Your Mind ~ Al Ries - Jack Trout McGraw-Hill Education Al Ries - Jack Trout
Business Research Methods (The Irwin/McGraw-Hill series, operations and dec ~ C.William Emory Irwin C.William Emory
Public Relations: From Theory to Practice ~ Tricia Hansen-Horn - Bonita Dostal Neff Allyn & Bacon Tricia Hansen-Horn - Bonita Dostal Neff
Public Relations: Principles and Practice ~ Philip J. Kitchen Thomson Learning Philip J. Kitchen
Spiritual Power Tools for Successful Selling: Harnessing the Power of Your ~ Lee Milteer Hampton Roads Publishing Co ,U.S. Lee Milteer
The Referral of a Lifetime: The Networking System That Produces Bottom-line ~ Tim Templeton Berrett-Koehler Tim Templeton
Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Pro ~ Sandra Vandermerwe Palgrave Macmillan Sandra Vandermerwe
Understanding the Hospitality Consumer (Hospitality, Leisure and Tourism) ~ Alastair Williams Butterworth-Heinemann Alastair Williams
Your Client's Story: Know Your Clients and the Rest Will Follow ~ Scott West - Mitch Anthony Kaplan Business Scott West - Mitch Anthony
Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans ~ Palgrave Macmillan
Marketing to Seniors ~ Michael C. Walker AuthorHouse Michael C. Walker
The Service Edge: 101 Companies That Profit from Customer Care (Plume) ~ Ron Zemke Penguin Books Australia Ltd Ron Zemke
Developing High Performance People: The Art of Coaching ~ Barbara Mink - Oscar Mink - Keith Owen Perseus Books,U.S. Barbara Mink - Oscar Mink - Keith Owen
Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy ~ John Rosen - Annamaria Turano Portfolio John Rosen - Annamaria Turano
Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands an ~ David Nichols - Tom Farrand - Tom Rowley - Matt Avery Palgrave Macmillan David Nichols - Tom Farrand...
It's All About Service: How to Lead Your People to Care for Your Customers ~ Ray Pelletier John Wiley & Sons Inc Ray Pelletier
The CRM Project Management Handbook: Building Realistic Expectations and Ma ~ Michael Gentle Kogan Page Ltd Michael Gentle
Exhibit Design: High Impact Solutions ~ Llorenc Bonet Collins Design Llorenc Bonet
The Therapist's Advertising and Marketing Kit ~ Laurie Cope Grand John Wiley & Sons Inc Laurie Cope Grand
A Passion for Winning: Fifty Years of Promoting Legendary People and Products ~ Aaron D. Cushman Lighthouse Point Press Aaron D. Cushman
Brand New Brand Thinking: Brought to Light by 11 Experts Who Do ~ Merry Baskin - Mark Earls Kogan Page Ltd Merry Baskin - Mark Earls
Enduring Passion: The Story of the Mercedes-Benz Brand (German Language Edition) ~ L. Butterfield John Wiley and Sons Ltd L. Butterfield
SiSoMo: The Future on Screen ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
The Outside-in Corporation ~ Barbara Bund McGraw-Hill Publishing Co. Barbara Bund
AMA Handbook for Managing Business to Business Marketing Communications ~ Roger S. Peterson - J.N.De Bonis - J.N. De Bonis McGraw-Hill Contemporary Roger S. Peterson - J.N.De...
The Call Centre Dictionary: The Complete Guide to Call Centre and Customer ~ Madeline Bodin - Keith Dawson CMP Books Madeline Bodin - Keith Dawson
Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Ser ~ Jeffrey P. Davidson John Wiley & Sons Inc Jeffrey P. Davidson
Branding for Nonprofits ~ D.K. Holland Allworth Press,U.S. D.K. Holland
Inventing Small Products for Big Profits, Quickly (Crisp Management Library) ~ Stanley I. Mason Crisp Publications Inc Stanley I. Mason
Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos a ~ Kevin Lee - Stephen Baldwin Easton Studio Press Kevin Lee - Stephen Baldwin
Total Relationship Marketing: Rethinking Marketing Management ~ Evert Gummesson Butterworth-Heinemann Evert Gummesson
Conversation Marketing: Internet Marketing Strategies ~ Ian Lurie Trafford Publishing Ian Lurie
Customer Relationship Management: A Databased Approach ~ V. Kumar - Werner Reinartz John Wiley & Sons Inc V. Kumar - Werner Reinartz
Branding Bundle ~ Leslie de Chernatony - Malcolm McDonald Butterworth-Heinemann Leslie de Chernatony - Malcolm McDonal...
Consumer Panels ~ Sudman - Wansink Butterworth-Heinemann Ltd Sudman - Wansink
Essentials of Credit, Collections, and Accounts Receivable (Essential) ~ Mary S. Schaeffer John Wiley & Sons Mary S. Schaeffer
Momentum: How Companies Become Unstoppable Market Forces ~ Ron Ricci - John Volkmann Harvard Business School Press Ron Ricci - John Volkmann
Point of Purchase ~ Marta Serrats Collins Design Marta Serrats
Customer Success: Beyond Customer Service to the Spirit of Enterprise Throu ~ Barry S. Farah Baron Pub. Barry S. Farah
Marketing Management Bundle ~ Brian Smith - Malcolm McDonald Butterworth-Heinemann Brian Smith - Malcolm McDonald
The Marketing Managers Troubleshooter ~ Craig S. Rice Prentice-Hall Craig S. Rice
Big Book of Logos: No.4 (Big Book of Logos) ~ David E. Carter HarperCollins David E. Carter
Professional Marketing & Selling Techniques for Digital Wedding Photographers ~ Jeff Hawkins - Kathleen Hawkins Amherst Media Jeff Hawkins - Kathleen Hawkins
Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochur ~ Fred E. Hahn John Wiley & Sons Inc Fred E. Hahn
Great Thoughts to Sell by (Sellingpower) ~ Gerhard Gschwandtner McGraw-Hill Publishing Co. Gerhard Gschwandtner
Tele-stress: Relief for Call Center Stress ~ Stephen Coscia R & D Stephen Coscia
The New Professionals ~ Charles W. King - James W. Robinson Prima Life Charles W. King - James W. Robinson
Closers, The ~ Ben Gay Hampton House Publishing Co, US Ben Gay
Women Make the Best Salesmen: Isn't It Time You Started Using Their Secrets? ~ Marion Luna Brem Currency Marion Luna Brem
Just Sell It!: Selling Skills for Small Business Owners (Wiley Small Busine ~ Ted Tate John Wiley & Sons Inc Ted Tate
Fans, Not Customers: Creating Super Growth in a No-Growth Industry ~ Vernon Hill - Vernon W. Hill II Portfolio Vernon Hill - Vernon W. Hill II
International Marketing Research ~ C.Samuel Craig - Susan P. Douglas John Wiley and Sons Ltd C.Samuel Craig - Susan P. Douglas
New Milan Trade Fair ~ Massimiliano Fuksas Actar Massimiliano Fuksas
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions ~ M.E. Sharpe
Communication Planning: An Integrated Approach (SAGE Series in Public Relations) ~ Sherry Devereaux Ferguson Sage Publications, Inc Sherry Devereaux Ferguson
Customer Service: A Practical Approach ~ Elaine K. Harris Prentice Hall Elaine K. Harris
Customer-centred Enterprise: How IBM and Other World-class Companies Achiev ~ Harvey Thompson McGraw Hill Higher Education Harvey Thompson
PR!: A Social History of Spin ~ Stuart Ewen Basic Books Inc.,U.S. Stuart Ewen
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Proble ~ Brad Vanauken AMACOM/American Management Association Brad Vanauken
Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns ~ Herschell Gordon Lewis Amacom Herschell Gordon Lewis
Effective Media Relations: How to Get Results (Public Relations in Practice) ~ David Wragg - Alison Theaker - Michael Bland Kogan Page Ltd David Wragg - Alison Theaker - Michael B...
Sun Tzu Strategies for Selling: How to Use "The Art of War" to Build Lifelo ~ Gerald A. Michaelson - Steven W. Michaelson American Media International LLC Gerald A. Michaelson - ...
Handbook of Marketing ~ Sage Publications Ltd
The New Influencers: A Marketer's Guide to the New Social Media ~ Paul Gillin Quill Driver Books Paul Gillin
Wow! That's What I Call Service: Stories of Great Customer Service from the ~ Don Hales - Derek Williams Ecademy Press Don Hales - Derek Williams
Measurement, Management and Research Opportunities: Customy Equity (Foundat ~ Julian Villanueva - Dominique M. Hanssens now publishers Inc Julian Villanueva - Dominique M. Hansse...
Managing Business Relationships ~ David Ford - Lars-Erik Gadde - Hakan Hakansson - Anders Lundgren - Peter Turnbull - Dave Wilson - Iv...
There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 Rings of Pow ~ Joe Vitale John Wiley & Sons Inc Joe Vitale
The Encyclopedia Of Selling Cars ~ Ted Lindsay - Larry Bush AuthorHouse Ted Lindsay - Larry Bush
The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got ~ Robert Gordman - Armin Brott Truman Talley Books Robert Gordman - Armin Brott
How to Sell Anything on Amazon... and Make a Fortune ~ Michael Bellomo - Joel Elad McGraw-Hill Publishing Co. Michael Bellomo - Joel Elad
Nail 'em! ~ Eric Dezenhall Prometheus Books UK Eric Dezenhall
Merchandising - Teoria y Practica (Economia Y Empresa / Economy and Business) ~ Enrique Carlos Diez de Castro Piramide Enrique Carlos Diez de Castro
Consumer Insight: How to Use Data and Market Research to Get Closer to Your ~ Merlin Stone - Alison Bond - Bryan Foss Kogan Page Ltd Merlin Stone - Alison Bond - Bryan Foss
Hospitality Marketing Management: Student Workbook ~ Robert D. Reid - David C. Bojanic John Wiley & Sons Inc Robert D. Reid - David C. Bojanic
Experience Economy: Work Is Theatre and Every Business a Stage ~ B.Joseph Pine - James H. Gilmore - B. Joseph Pine II Harvard Business School Press B.Joseph Pine - J...
A Theory of Genericization on Brand Name Change (Studies in Onomastics) ~ Shawn M. Clankie Edwin Mellen Press Ltd Shawn M. Clankie
Absolute Beginner's Guide to eBay (Absolute Beginner's Guides) ~ Michael Miller QUE Michael Miller
Marketing Management ~ Philip Kotler Pearson US Imports & PHIPEs Philip Kotler
Improving Food and Beverage Performance (Hospitality Managers Pocket Book S ~ Keith Waller Butterworth-Heinemann Keith Waller
MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Onl ~ Steven Stralser John Wiley & Sons Inc Steven Stralser
Winning Market Leadership: Strategic Marketing Planning for Technology-driv ~ Adrian B. Ryans - Roger More - Don Barclay - Terry Deutscher John Wiley and Sons Adrian B. Ryans - R...
Trump University Marketing 101: How to Use the Most Powerful Ideas in Marke ~ Donald L. Sexton John Wiley & Sons Inc Donald L. Sexton
Library Contests: A How to Do It Manual (How-to-Do-It Manuals) ~ Kathleen H.T. Imhoff - Ruithie Maslin Neal-Schuman Publishers Inc.,U.S. Kathleen H.T. Imhoff - Ruith...
Sales Managers Deskbook ~ Gene Garofalo NYIF Gene Garofalo
Ice to the Eskimos: How to Market a Product Nobody Wants ~ Jon Spoelstra HarperBusiness Jon Spoelstra
What's Your Poison?: Addictive Advertising of the '40s-'60s ~ Collectors Press,U.S.
Socratic Selling: How to Ask the Questions That Get the Sale ~ Kevin R. Daley - Emmett Wolfe McGraw-Hill Education Kevin R. Daley - Emmett Wolfe
Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing ~ Pamela E. Pennock Northern Illinois University Press Pamela E. Pennock
Effective Customer Service: Ten Steps for Technical Professions (NetEffect) ~ David L. Goetsch - Stanley B. Davis Prentice Hall David L. Goetsch - Stanley B. Davis
How to Develop and Promote Successful Seminars and Workshops: The Definitiv ~ Howard L. Shenson John Wiley & Sons Inc Howard L. Shenson
Customer Driven Health Reform ~ Douglas Emerey Texere Publishing,US Douglas Emerey
Complete Idiot's Guide to Making Millions on the Internet (Complete Idiot's ~ Rod Underhill - Nat Gertler Imprint Unknown Rod Underhill - Nat Gertler
Marketing Today ~ Oliver Prentice Hall Oliver
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain ~ Patrick Renvoise - Christophe Morin Nelson Business an imprint of Thomas Nelson Publishers Patrick R...
Improving Your Measurement of Customer Satisfaction: A Guide to Creating, C ~ Terry G. Vavra Society of Automotive Engineers (SAE) Terry G. Vavra
Crm - Customer Relationship Management (Users Top, 1) ~ Walter Duer M P Ediciones S.A. Walter Duer
Political Marketing Revolution: Transforming the Government of the UK ~ Jennifer Lees-Marshment Manchester University Press Jennifer Lees-Marshment
Consumer Tribes ~ Bernard Cova - Robert Kozinets - Avi Shankar Butterworth-Heinemann Bernard Cova - Robert Kozinets - ...
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $ ~ David Morrison Kaplan Business David Morrison
Developing Customer Service Targets by Assessing Customer Perspectives (Aww ~ E Rambo - R Baumgartner - C Koenig IWA Publishing E Rambo - R Baumgartner - C Koenig
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and H ~ Don E. Schultz - William A. Robinson - Lisa A. Petrison McGraw-Hill Contemporary Don E. Schultz - Wi...
IPod Repair QuickSteps (Quicksteps) ~ Brandon Jones - Marc Campbell Osborne/McGraw-Hill,U.S. Brandon Jones - Marc Campbell
Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths ~ John Philip Jones Sage Publications, Inc John Philip Jones
Experience the Message: How Experiential Marketing Is Changing the Brand World ~ Max Lendermann Basic Books Inc.,U.S. Max Lendermann
Understanding and Enhancing the Impact of Consumer Confidence Reports (Awwa ~ Jeffrey, K Lazo - Joanna, L Pratt - Charles, N Herrick IWA Publishing Jeffrey, K Lazo - Joanna, L Pr...

2201 - 2400

At Your Service: A Hands-on Guide to the Professional Dining Room ~ Culinary Institute of America Hungry Minds Inc,U.S. Culinary Institute of America
Image by Design: from Corporate Vision to Business Reality ~ Chajet Primis Chajet
Spaceless Market ~ Yong-Gyun Shin Ebookleader Yong-Gyun Shin
I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create ~ Carol A. E Bentley Sarceaux Publications Carol A. E Bentley
Successful Advertising for Small Businesses ("Entrepreneur Magazine" Small ~ Conrad Berke John Wiley & Sons Inc Conrad Berke
Beer Signs for the Collector (Schiffer Book for Collectors) ~ Scott Faragher Schiffer Publishing Scott Faragher
Researching Customer Satisfaction and Loyalty: How to Find Out What People ~ Paul Szwarc Kogan Page Ltd Paul Szwarc
Secrets Of Online Persuasion: Captivating The Hearts, Minds And Pocketbooks ~ John-Paul Micek - Deborah Micek Morgan James Publishing llc John-Paul Micek - Deborah Micek
Satisfaction: How Every Great Company Listens to the Voice of the Customer ~ Chris Denove - James D. Power Portfolio Chris Denove - James D. Power
The Writer's Guide to Queries, Pitches and Proposals ~ Moira Anderson Allen Allworth Press,U.S. Moira Anderson Allen
The Market Segmentation Workbook: Target Marketing for Marketing Managers ( ~ Sally Dibb - Lyndon Simkin Thomson Learning Sally Dibb - Lyndon Simkin
Advances in Electronic Marketing ~ IGI Publishing
Cultures of Commerce: Representation and American Business Culture, 1877-1960 ~ Palgrave Macmillan
Advertising Media Workbook and Sourcebook ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Mini ~ Barry Maher Barry Maher & Associates Barry Maher
Why We Talk: The Truth Behind Word-Of-Mouth ~ Bueno J. Bolivar Creative Crayon Bueno J. Bolivar
Market Driven Management: Strategic and Operational Marketing ~ Jean-Jacques Lambin - Ruben Chumpitaz - Isabelle Schuiling Palgrave Macmillan Jean-Jacques Lambin - ...
Markets of One: Creating Customer-unique Value Through Mass Customization ( ~ James H. Gilmore - B. Joseph Pine II - B.J. Pine Illinois Harvard Business School Press James H. Gil...
Putting Your Business on the Internet: Your Website, Your Web Designer, and You! ~ Keith B. Darrell Amber Book Company Keith B. Darrell
Critical Studies in Media Commercialism ~ Oxford University Press
Customer Loyalty Programmes and Clubs ~ Stephan A. Butscher Gower Publishing Ltd Stephan A. Butscher
E-Business Essentials (PB) ~ Bontis Nick Information Age Publishing Bontis Nick
The Platinum Rule for Sales Mastery: How to Adapt Your Selling Style to Mat ~ Tony Alessandra - Scott, Michael Zimmerman - Joseph, "Mick" La Lopa Morgan James Publishing llc Tony...
Making the Client Connection: Maximizing the Power of Your Personality, Pre ~ Mitch Anthony - Gary DeMoss Kaplan Business Mitch Anthony - Gary DeMoss
Ads to Icons: How Advertising Succeeds in a Multimedia Age ~ Paul Springer Kogan Page Ltd Paul Springer
From Submarines to Suburbs: Selling a Better America, 1939-1959 ~ Cynthia Lee Henthorn Ohio University Press Cynthia Lee Henthorn
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almo ~ Joe Vitale - Jo Han Mok John Wiley & Sons Inc Joe Vitale - Jo Han Mok
Just Enough CRM (Just Enough Series) ~ Francoise Tourniaire Prentice Hall Francoise Tourniaire
Ice Cream and Frozen Desserts: A Professional Guide to Production and Marketing ~ M. Stogo John Wiley & Sons Inc M. Stogo
La era de las marcas depredadoras/The era of the depredating brands ~ R. Homs Mcgraw-Hill Interamerican R. Homs
Sports Marketing ~ Sam Fullerton McGraw Hill Higher Education Sam Fullerton
Asia's Digital Dividends: How Asia-Pacific's Corporations Are Creating Valu ~ David C. Michael John Wiley & Sons (Asia) Pte Ltd David C. Michael
Essentials of Marketing Research ~ Jr. Hair - Mary Wolfinbarger - Robert P. Bush Irwin/McGraw-Hill Jr. Hair - Mary Wolfinbarger - Rober...
The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketin ~ Dick Stroud Kogan Page Ltd Dick Stroud
Advertising on Trial: Consumer Activism and Corporate Public Relations in t ~ Inger L. Stole University of Illinois Press Inger L. Stole
The Personal Touch ~ Terrie Williams Time Warner International Terrie Williams
Marketing in the Public Sector: A Roadmap for Improved Performance ~ Philip Kotler - Nancy Lee Wharton School Publishing Philip Kotler - Nancy Lee
Corporate Intelligence Awareness: Securing the Competitive Edge ~ Rodger, Nev Harding Unknown Rodger, Nev Harding
How to Measure Service Quality and Customer Satisfaction: The Informal Fiel ~ C. Chakrapani Butterworth-Heinemann Ltd C. Chakrapani
International Business Research ~ James Neelankavil M.E. Sharpe James Neelankavil
Advertising Slogans of America ~ Harold S. Sharp Scarecrow Press Harold S. Sharp
International Marketing Strategy: Analysis, Development and Implementation ~ Chris Phillips - Isobel Doole - Robin Lowe International Thomson Business Press Chris Phillips - Iso...
Valuation and Pricing of Technology-based Intellectual Property ~ Richard Razgaitis John Wiley & Sons Inc Richard Razgaitis
Achieving the Competitive Edge: A Practical Guide to World-Class Competition ~ Harry K. Jackson - Norman L. Frigon John Wiley & Sons Inc Harry K. Jackson - Norman L. Frigon
Marketing Management ~ J.W. Strydom - M. Cant - C.J. Jooste - V.D. Walt Juta Academic J.W. Strydom - M. Cant - C.J. Jooste ...
Agreement on Demand: Consumer Choice Theory in the Twentieth Century (Histo ~ Duke University Press
Marketing in the Emerging Markets of Islamic Countries ~ Marin Alexandrov Marinov Palgrave Macmillan Marin Alexandrov Marinov
Point, Click and Wow: A Quick Guide to Brilliant Laptop Presentations ~ Claudyne Wilder - Jennifer Rotondo Jossey Bass Wiley Claudyne Wilder - Jennifer Rotondo
Making Customers Count: A Guide to Excellence in Customer Care ~ David Clutterbuck - Sue Kernaghan Management Books 2000 Ltd David Clutterbuck - Sue Kernaghan
The CONFIDENTIAL Internet Intelligence Manuscript ~ Mark Joyner Morgan James Publishing Mark Joyner
Marketing for Dummies (For Dummies (Lifestyles Paperback)) ~ Alexander Hiam Hungry Minds Inc,U.S. Alexander Hiam
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to ~ Marc H. Meyer Oxford University Press Inc, USA Marc H. Meyer
EBrands: Building an Internet Business at Breakneck Speed (Harvard Business ~ Phil Carpenter Harvard Business School Press Phil Carpenter
Compensating the Sales Force: A Practical Guide to Designing Winning Sales ~ David J. Cichelli McGraw-Hill Education David J. Cichelli
Ongoing Crisis Communication: Planning, Managing, and Responding ~ W. Timothy Coombs Sage Publications, Inc W. Timothy Coombs
Creativity Sucks! Sub-title: How To Generate Million Dollar Ideas In 60 Sec ~ Dan Lok Unknown Dan Lok
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web ~ Mike Moran - Bill Hunt IBM Press Mike Moran - Bill Hunt
Leadership and the Customer Revolution: The Messy, Unpredictable, and Inesc ~ Gary Heil - Tom Parker - Rick Tate John Wiley & Sons Inc Gary Heil - Tom Parker - Rick Tate
Why Women Shop: Secrets Revealed ~ Stella Minahan - Michael Beverland John Wiley & Sons Stella Minahan - Michael Beverland
Skills Consumer Success ~ Donnelly South Western Educational Publishing Donnelly
Nonprofit Internet Strategies: Best Practices for Marketing, Communications ~ Theodore R. Hart - James M. Greenfield - Michael Johnston John Wiley & Sons Inc Theodore R. Hart - J...
Agro-food Marketing ~ CABI Publishing
Public Relations Writing: the Essentials of Style and Format ~ Bivins Higher Education Bivins
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly ~ Peter C. Brinckerhoff John Wiley & Sons Inc Peter C. Brinckerhoff
The Complete Guide to Market Breadth Indicators ~ Gregory Morris McGraw-Hill Publishing Co. Gregory Morris
Business Strategy in a Semiglobal Economy ~ Panos Mourdoukoutas M.E. Sharpe Panos Mourdoukoutas
Winning the Service Game ~ Benjamin Schneider - David E. Bowen Harvard Business School Press Benjamin Schneider - David E. Bowe...
Understanding Consumer Behaviour (Harcourt Series in Economics) ~ "Tom" Thomson Learning "Tom"
Why People Buy ~ John O'Shaughnessy Oxford University Press Inc, USA John O'Shaughnessy
Advertising, Promotion, and New Media ~ M.E. Sharpe
Public Relations Writing: Principles in Practice ~ Donald F. Treadwell - Jill B. Treadwell Sage Publications, Inc Donald F. Treadwell - Jill B. Treadwe...
Business Process Mapping: Improving Customer Satisfaction ~ J. Mike Jacka - Paulette J. Keller John Wiley & Sons J. Mike Jacka - Paulette J. Keller
Extraordinary Popular Delusions and the Madness of Crowds and Confusion De ~ Martin S. Fridson - Marketplace Books John Wiley & Sons Inc Martin S. Fridson - Marketplace Books
Consumer Psychology of Tourism, Hospitality and Leisure ~ Arch G. Woodside CABI Publishing Arch G. Woodside
Getting It Right: Creating Customer Value for Market Leadership ~ Philip Weinzimer John Wiley & Sons Inc Philip Weinzimer
Marketing Social Change: Changing Behaviour to Promote Health, Social Devel ~ Alan R. Andreasen Jossey Bass Wiley Alan R. Andreasen
The Only Thing That Matters: Bringing the Power of the Customer into Your B ~ Karl Albrecht HarperBusiness,U.S. Karl Albrecht
Scoring Points: How Tesco Continues to Win Customer Loyalty ~ Terry Hunt - Clive Humby - Timothy Phillips Kogan Page Ltd Terry Hunt - Clive Humby - Timothy Philli...
The Games Companies Play: An Insider's Guide to Surviving Politics ~ Gerald R. Griffin - Ciaran Parker Capstone Publishing Ltd Gerald R. Griffin - Ciaran Parker
Fleet Management ~ Robert P. Currie - Michelle B. Currie - George M. Keen Wandering Brothers Publishing Robert P. Curri...
Marketing for Keeps: Building Your Business by Retaining Customers ~ Carla Furlong John Wiley & Sons Inc Carla Furlong
Branding from A-Z ~ Hatje Cantz,Germany
Electronic Bill Presentment and Payment (Advanced and Emerging Communicatio ~ Kornel Terplan CRC Press Inc Kornel Terplan
Marketing to the Social Web: How Digital Customer Communities Build Your Bu ~ Larry Weber John Wiley & Sons Inc Larry Weber
Body of Truth: Leveraging What Consumers Can't or Won't Say ~ D. Hill John Wiley & Sons Inc D. Hill
Sex in Advertising: Perspectives on the Erotic Appeal (Communication) ~ Tom Reichert - Jacqueline Lambiase Lawrence Erlbaum Associates Inc,US Tom Reichert - Jacqueline Lamb...
The M&A Transition Guide: A 10Step Roadmap for Workforce Integration: A 10- ~ Patti Hanson John Wiley & Sons Patti Hanson
In the Court of Public Opinion: Winning Your Case with Public Relations ~ J. Haggerty John Wiley & Sons Inc J. Haggerty
Social Marketing: Why should the Devil have all the best tunes?: The Potential ~ Gerard Hastings Butterworth-Heinemann Gerard Hastings
Business Is the People & People Are the Business: Break One and the Other W ~ Vahe Akay iUniverse.com Vahe Akay
Capturing Customers.com: Radical Strategies for Selling and Marketing in a ~ George Columbo Career Press George Columbo
Lights! Camera! Advertising! ~ Joy Satterwhite - Al Satterwhite Amphoto Books Joy Satterwhite - Al Satterwhite
Electronic Marketing: Advantages and Disadvantages ~ Najib C. Fatayerji Universal Publishers,US Najib C. Fatayerji
Career Opportunities in Advertising and Public Relations (Career Opportunities) ~ Shelly Field Checkmark Books Shelly Field
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character ~ Arthur Asa Berger Rowman & Littlefield Publishers Arthur Asa Berger
Pharmaceutical Sales for Phools: The Beginners Guide for Medical Sales Repr ~ Sahil Syed arima publishing Sahil Syed
E-Marketing (ExpressExec) ~ Steve Shipside Capstone Express Exec Steve Shipside
Bare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You ~ Simon Hazeldine Lean Marketing Press Simon Hazeldine
Lovemarks: The Future Beyond Brands ~ Kevin Roberts Powerhouse Cultural Entertainment Books Kevin Roberts
Wrong Turn on the Information Superhighway: Education and the Commercializa ~ Bettina Fabos Teachers' College Press,U.S. Bettina Fabos
How Much for Just the Spider? Strategic Web Site Marketing for Small-budget ~ Bobette Kyle Booklocker.com Bobette Kyle
Married to the Brand ~ William J. McEwen Gallup Press William J. McEwen
Breaking into Advertising: How to Market Yourself Like a Professional (Brea ~ Jeanette Smith Vacation - Work Jeanette Smith
Net Success Interviews ~ E Loughane Lulu.com E Loughane
Absolut Book: The Absolut Vodka Advertising Story ~ R. Lewis Tuttle Publishing,US R. Lewis
The Art of Nonverbal Selling: Let Your Customers' Unspoken Signals Lead You ~ Gerhard Gschwandtner McGraw Hill Higher Education Gerhard Gschwandtner
Successfully Marketing Clinical Trial Results: Winning in the Healthcare Bu ~ Gunter Umbach Gower Publishing Ltd Gunter Umbach
Resolving Complaints for Professionals in Health Care ~ Ed.D. Leebov iUniverse.com Ed.D. Leebov
Market Oriented Product Innovation: A Key to Survival in the Third Millennium ~ Knut Holt Kluwer Academic Publishers Knut Holt
Sales Secrets: Proven Strategies for Increasing Sales ~ Mark Shaughnessy iUniverse.com Mark Shaughnessy
THE ECONOMICS OF THE INTERNET AND E-COMMERCEADVANCES IN APPLIED MICROECONOM ~ Michael Baye Elsevier Science Michael Baye
Property Management: A Customer Focused Approach (Building & Surveying) ~ Gordon Edington Palgrave Macmillan Gordon Edington
Harrap French Sales and Marketing Dictionary: English-French, French-Englis ~ Harrap
Commitment-led Marketing: The Story of the Conversion Model ~ Jan Hofmeyr - John Rice John Wiley and Sons Ltd Jan Hofmeyr - John Rice
Selling Personal Training: How To Make the Most of Your Personal Training B ~ Ron Thatcher Trafford Publishing Ron Thatcher
Winning Reputations: How to Be Your Own Spin Doctor ~ Chris Genasi Palgrave Macmillan Chris Genasi
The Marketing of the President: Political Marketing as Campaign Strategy ~ Bruce I. Newman Sage Publications, Inc Bruce I. Newman
Delivering Profitable Value ~ Michael J. Lanning Perseus Books, US Michael J. Lanning
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook ~ John F. Sherry Sage Publications, Inc John F. Sherry
Buzz ~ Edward I. Koch - Christy Heady Amacom Edward I. Koch - Christy Heady
Readings on Market-Driving Strategies: Towards a New Theory of Competitive ~ Gregory Carpenter - Rashi Glazer - Kent Nakamoto Prentice Hall Gregory Carpenter - Rashi Glazer - Ke...
Key Account Selling: Opening Doors - Selling by Meeting the Customer's Needs ~ Timothy E. Fara AuthorHouse Timothy E. Fara
Business to Business Market Research: Understanding and Measuring Business ~ Ruth McNeil Kogan Page Ltd Ruth McNeil
Cases In Marketing Management ~ Financial Times/ Prentice Hall
The E-privacy Imperative: Protect Your Customers' Internet Privacy and Ensu ~ Mark S. Merkow - James Breithaupt Amacom Mark S. Merkow - James Breithaupt
Quick Service Restaurants, Franchising, and Multi-Unit Chain Management ~ Haworth Press Inc.,U.S.
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Strategic Marketing for Schools: How to Harmonise Marketing and Strategic D ~ Brent Davies - L. Ellison Financial Times/ Prentice Hall Brent Davies - L. Ellison
Act of Faith: 25 Golden Rules for Small Business Success ~ George Hackler Cypress Pub Group Inc George Hackler
Internet Marketing and Search Engine Positioning: A "Do It Yourself" Guide ~ Chandra Sekhar CS/ Southern Star Chandra Sekhar
Hispanic Marketing & Public Relations: Understanding And Targeting America' ~ Poyeen Pub
Marketing Research: Test and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Salonovations' Marketing and Advertising for the Salon ~ Gambino Milady Gambino
Brand Culture ~ Routledge
Public Relations Practices: Managerial Case Studies and Problems ~ Allen H. Center - Patrick Jackson Prentice Hall Allen H. Center - Patrick Jackson
The Sales Success Handbook ~ Linda Richardson McGraw-Hill Publishing Co. Linda Richardson
The Commodification of Childhood: The Children's Clothing Industry and the ~ Daniel Thomas Cook Duke University Press Daniel Thomas Cook
Sales and Marketing: 25 Keys to Selling Your Products (Pocket MBA) ~ Michael A. Kamins Listen & Live Audio Michael A. Kamins
202 Things You Can Buy and Sell for Big Profits! (202 Things You Can Buy & ~ James Stephenson Entrepreneur P. James Stephenson
Merchandising Math: A Managerial Approach ~ Doris H. Kincade - Fay Y. Gibson - Ginger A. Woodard Prentice Hall Doris H. Kincade - Fay Y. Gibson ...
The Sponsored Life: Ads, TV and American Culture (Culture & the Moving Image) ~ Leslie Savan Temple University Press,U.S. Leslie Savan
Global Integration and Technology Transfer (Trade & Development) ~ World Bank,The,U.S.
Zebras Don't Wear Pinstripes: 27 Indispensable Laws of Survival and Prosper ~ Cypress Publishing Group
Building Brand Value ~ B. Turkel Unknown B. Turkel
Guerrilla Marketing For Mortgage Brokers: How to Steal Customers From Your ~ David, L Hancock Morgan James Publishing llc David, L Hancock
The Business of Selling: How to Be Your Own Sales Manager ~ Tony Alessandra - Jim Cathcart Alessandra & Associates Tony Alessandra - Jim Cathcart
The Six Principles of Service Excellence ~ Theo Gilbert-Jamison AuthorHouse Theo Gilbert-Jamison
In Defense of Advertising ~ Jerry Kirkpatrick TLJ Books Jerry Kirkpatrick
Citizen Designer ~ Allworth Press,U.S.
International Public Relations: Negotiating Culture, Identity, and Power ~ Patricia A. Curtin - T. Kenn Gaither Sage Publications, Inc Patricia A. Curtin - T. Kenn Gaither
The Knowledge Channel: Corporate Strategies for the Internet ~ Langdon Morris iUniverse.com Langdon Morris
Advertising ~ Ray Wright Financial Times/ Prentice Hall Ray Wright
Brands: Meaning and Value in Media Culture ~ Adam Arvidsson Routledge Adam Arvidsson
The Mercifully Brief, Real World Guide to Attracting the Attention Your Cau ~ Joseph Barbato Emerson & Church Joseph Barbato
100 Tips for Hoteliers: What Every Successful Hotel Professional Needs to K ~ Peter J Venison iUniverse.com Peter J Venison
Fresh Air: Marketing Gurus on Radio ~ Mark Ramsey iUniverse.com Mark Ramsey
Small Business Websites that Work: Get online to grow your company: Get Onl ~ Sean McManus Prentice Hall Sean McManus
Cars and People: How to Put the Two Together ~ Ziegler iUniverse.com Ziegler
Goods for Sale: Products and Advertising in the Massachusetts Industrial Age ~ Chaim M. Rosenberg University of Massachusetts Press Chaim M. Rosenberg
Secrets of the Great Rainmakers ~ Jeffrey J. Fox Audio Renaissance, Div of Holtzbrink Publishers Jeffrey J. Fox
Consistent Consumer, The ~ Ken Beller - Steve Weiss - Louis Patler Unknown Ken Beller - Steve Weiss - Louis Patler
Etrepreneur: A Radically Simple and Inexpensive Plan for a Profitable Inter ~ Sherry Szydlik - Lamont Wood John Wiley & Sons Sherry Szydlik - Lamont Wood
One Show Interactive: No. 5 (One Show Interactive: Advertising's Best Inter ~ The One Club One Club for Art & Copy Inc.,U.S. The One Club
Marketing Research: Tools and Techniques ~ Nigel Bradley Oxford University Press Nigel Bradley
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising ~ Marieke K. de Mooij Sage Publications, Inc Marieke K. de Mooij
Market Your Business (Hospitality) ~ Roy Hayter - Helen Lines Thomson Learning Vocational Roy Hayter - Helen Lines
Service Orientation: Winning Strategies and Best Practices ~ Paul Allen Cambridge University Press Paul Allen
Find & Keep Customers for Your Small Business (CCH Business Owner's Toolkit) ~ Cleaver J.Y. ebrandedbooks.com,US Cleaver J.Y.
Marketing: An Introduction ~ 7th Edition Armstrong and Kotler Academic Internet Publishers Incorporated 7th Edition Armstrong and...
GIS Tutorial for Marketing (GIS Tutorial) ~ Fred Miller ESRI Press Fred Miller
Building Brands Directly CB ~ Pearson New York University Press Pearson
Success in Dealing with Difficult People (Business Buddies) ~ Ken Lawson Barron's Educational Series Ken Lawson
Corporate Community Relations: The Principle of the Neighbor of Choice ~ Edmund M. Burke Greenwood Press Edmund M. Burke
Go Google ~ Greg Holden Amacom Greg Holden
Customer Service Building Successful Skills For The Twenty-First Century ~ 3rd Edition Lucas Academic Internet Publishers Incorporated 3rd Edition Lucas
Branding for Nonprofits ~ D.K. Holland Allworth Press,U.S. D.K. Holland
The 5 Best Practices of Highly Effective Sales Managers: A Guide to Leading ~ Jerry, D. Elmore AuthorHouse Jerry, D. Elmore
Firms, Markets and Hierarchies: The Transaction Cost Perspective ~ Oxford University Press Inc, USA
Discurso De La Publicidad, El (Coleccion Literaria Lyc (Leer y Crear)) ~ Raquel Prestigiacomo Ediciones Colihue SRL Raquel Prestigiacomo
Managing Synergistic Innovations Through Corporate Global R&D ~ Ajax Persaud - Vinod Kumar - Uma Kumar Greenwood Press Ajax Persaud - Vinod Kumar - Uma Kumar
Principles of Service Marketing and Management: International Edition ~ Christopher H Lovelock - Lauren Wright Prentice Hall Christopher H Lovelock - Lauren Wright
Sales and Operations for Your Small Business ~ E. James Burton - Steven M. Bragg John Wiley & Sons E. James Burton - Steven M. Bragg
Marketing to Seniors ~ Michael C. Walker AuthorHouse Michael C. Walker
Telephone Skills for Professionals in Health Care ~ Wendy Leebov iUniverse.com Wendy Leebov
Spam Wars: Our Last Best Chance to Defeat Spammers, Scammers and Hackers ~ Danny Goodman Select Books (NY) Danny Goodman
The New Publicity Kit ~ Jeanette Smith John Wiley & Sons Jeanette Smith
More Leads: The Complete Handbook for Tips Groups, Leads Groups and Network ~ Peter Biadasz iUniverse.com Peter Biadasz
Signs in America's Auto Age: Signatures of Landscape and Place (American La ~ John A. Jakle - Keith A. Sculle University of Iowa Press John A. Jakle - Keith A. Sculle
Start Your Own Mail Order Business ~ Rob Adams - Terry Adams - Terry Admas BNI Publications Inc.,U.S. Rob Adams - Terry Adams - Terry Adm...
Keep It Simple Stupid: Secrets of Face to Face Selling ~ William J. Montgomery PublishAmerica William J. Montgomery
Effective Public Relations (Essential Managers) ~ Moi Ali Dorling Kindersley Publishers Ltd Moi Ali
Stop Cold Calling Forever ~ PARINELLO Entrepreneur Press PARINELLO
Superior Customer Value in the New Economy: Concepts and Cases: 0 ~ William C. Johnson St Lucie Press William C. Johnson
Herd: How to Change Mass Behaviour by Harnessing Our True Nature ~ Mark Earls John Wiley and Sons Ltd Mark Earls
Integrated Marketing Communication: Creative Strategy from Idea to Implemen ~ Robyn Blakeman Rowman & Littlefield Publishers Robyn Blakeman
The Total Package: Evolution and Secret Meaning of Boxes, Bottles, Cans, Tu ~ Thomas Hine Little, Brown and Company Thomas Hine
Global Marketing Management: Changes, Challenges and New Strategies ~ Kiefer Lee - Steve Carter Oxford University Press Kiefer Lee - Steve Carter
Sales Closing for Dummies: A Reference for the Rest of Us (For Dummies) ~ Tom Hopkins HarperCollins Tom Hopkins
Introducing Marketing Research ~ Paul Baines - Bal Chansarkar - Bal Chanarker John Wiley and Sons Ltd Paul Baines - Bal Chansarkar - ...
Guanxi: Relationship Marketing in a Chinese Context ~ Y.H. Wong - T.K.P. Leung Haworth Press Inc.,U.S. Y.H. Wong - T.K.P. Leung

2401 - 2600

The Advertiser's Handbook for Budget Determination ~ Simon Broadbent The Free Press Simon Broadbent
The Marketing Planning Workbook (The Marketing Workbooks) ~ Sally Dibb - Lyndon Simkin Thomson Learning Sally Dibb - Lyndon Simkin
Professional Sales Management ~ Rolph E. Anderson - Joseph Hair - Alan Bush McGraw-Hill Education (ISE Editions) Rolph E. Anderson -...
Business Research (Quickstudy: Business) ~ Toby Chabon-Berger Barcharts Toby Chabon-Berger
Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity ~ Keith Lincoln - Lars Thomassen Kogan Page Ltd Keith Lincoln - Lars Thomassen
The Directory of Business to Business Catalogs: A Comprehensive Source to M ~ Grey House Publishing
Introduction to Advertising ~ Arthur Judson Brewster - Herbert Hall Palmer University Press of the Pacific Arthur Judson Brewster ...
Hospitality Sales: Selling Smarter ~ Judy A. Siguaw - David Bojanic Delmar Publishing Judy A. Siguaw - David Bojanic
Fashion Marketing ~ Dottie Oelkers South Western Educational Publishing Dottie Oelkers
Commonsense Direct and Digital Marketing ~ Drayton Bird Kogan Page Ltd Drayton Bird
God Is a Salesman ~ Mark Stevens FaithWords Mark Stevens
Store Windows That Sell: No. 10 (Store Windows) ~ Martin M. Pegler HarperCollins Design International Martin M. Pegler
Marketing Strategies for the Home-based Business ~ Shirley George Frazier Globe Pequot Press Shirley George Frazier
Strategic Management for Public and Nonprofit Organizations (Public Adminis ~ Alan Walter Steiss Marcel Dekker Ltd Alan Walter Steiss
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow ~ Al Golin AMACOM/American Management Association Al Golin
Key Account Management: A Complete Action Kit of Tools and Techniques for A ~ Peter Cheverton Kogan Page Ltd Peter Cheverton
Managing the Customer Experience: Turning Customers into Advocates ~ Shaun Smith - Joe Wheeler Financial Times/ Prentice Hall Shaun Smith - Joe Wheeler
Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity ~ Anne Elizabeth Moore The New Press Anne Elizabeth Moore
"Antique Trader" Advertising Price Guide (Antique Trader Advertising Price ~ KP Books
Market-driven Management: Using the New Marketing Concept to Create a Custo ~ Frederick E. Webster John Wiley & Sons Inc Frederick E. Webster
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less ~ Mark Joyner John Wiley & Sons Inc Mark Joyner
Marketing Research: Test and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Cruise-O-Matic: Automobile Advertising of the 1950s ~ Yasutoshi Ikuta Chronicle Books Yasutoshi Ikuta
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD: An App ~ Naresh Malhotra Prentice Hall Naresh Malhotra
Service Quality: Research Perspectives (Foundations for Organizational Science) ~ Benjamin Schneider - Susan S. (Schoenberger) White Sage Publications, Inc Benjamin Schneider - Susan...
Management of Corporate Communication: From Intrapersonal Contacts to Exter ~ Robert L. Heath Lawrence Erlbaum Associates Inc,US Robert L. Heath
The White Paper Marketing Handbook ~ BLY South Western College Publishing BLY
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New ~ David Lewis - Darren Bridger Nicholas Brealey Publishing Ltd David Lewis - Darren Bridger
Launching a Successful eBay Store ~ Ron Mansfield QUE Ron Mansfield
Channel Champions ~ Steven Wheeler - Evan Hirsh Jossey Bass Steven Wheeler - Evan Hirsh
The Long Tail ~ Chris Anderson Ediciones Urano Chris Anderson
The Commercials Book (D & AD Mastercraft) ~ Peter Ettedgui - Paul Kemp Robertson RotoVision Peter Ettedgui - Paul Kemp Robertson
The Baby Boom: Americans Aged 35 to 54 ~ Cheryl Russell New Strategist Pubns Inc Cheryl Russell
Analysis for Marketing Planning (The McGraw-Hill/Irwin Series in Marketing) ~ Donald R. Lehmann - Russell S. Winer McGraw-Hill Education Donald R. Lehmann - Russell S. Winer
Innovation War, The (Prentice-Hall International Series in Industrial and S ~ Christoph-Friedrich von Braun Prentice Hall Christoph-Friedrich von Braun
La Mision de La Empresa ~ Karl Albrecht Ediciones Paidos Iberica Karl Albrecht
Point of Purchase Design Annual: No. 6 (Point of Purchase Design Annual) ~ Point of Purchase Advertising Institute - Point of Purchase Advertising Institure HarperCollins Desi...
Strategic Marketing Management (Practice of Management) ~ Robert J. Dolan Harvard Business School Press Robert J. Dolan
Award-winning Customer Service ~ Renee Evenson Amacom Renee Evenson
Seeking Customers ("Harvard Business Review" Paperback) ~ John J. Sviokla - Benson P. Shapiro Harvard Business School Press John J. Sviokla - Benson P. Shapir...
Customer-centered Product Development: Creating Successful Products Through ~ Ivy F. Hooks - Kristin A. Farry Amacom Ivy F. Hooks - Kristin A. Farry
The Next Step in Database Marketing: Consumer Guided Marketing(R): Privacy ~ Dick Shaver John Wiley & Sons Dick Shaver
Customer Service: A How-to-Do-it Manual for Librarians (How-To-Do-It Manual ~ Suzanne Walters Neal-Schuman Publishers Inc.,U.S. Suzanne Walters
Business 2000: E-commerce - Learner Guide (Business 2000) ~ Dottie Oelkers South Western College Publishing Dottie Oelkers
Techno Ready Marketing: How and Why Your Customers Adopt Technology ~ A. Parasuraman - Charles L. Colby Free Press A. Parasuraman - Charles L. Colby
The Power of Wow! Customer Service: How Doing What's Best for the Customer ~ Ron Morris Ron Morris Seminars Ron Morris
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthie ~ Matt Thornhill - John Martin LINX Corp Matt Thornhill - John Martin
The Selling Bible: For People in the Business of Selling ~ John F. Lawhon J. Franklin Publishers John F. Lawhon
Strategic Market Planning (Business) ~ Robert J. Hamper - L.Sue Baugh McGraw-Hill Contemporary Robert J. Hamper - L.Sue Baugh
Hollis Sponsorship and Donations Yearbook ~ Hollis Publishing Ltd
Everyone Is an Expert ~ Seth Godin www.bnpublishing.com Seth Godin
Business 2000: Customer Service - Learner Guide (Business 2000) ~ P.A. Paoli South Western College Publishing P.A. Paoli
Proceedings of the 2006 Conference Of The American Academy Of Advertising ( ~ Amer Academy of Advertising
Giving Kids the Business: Commercialization of America's Schools ~ Alex Molnar Westview Press Inc Alex Molnar
Endless Propaganda: The Advertising of Public Goods ~ Paul Rutherford University of Toronto Press Paul Rutherford
Marketing Management ~ Lowden Haworth Press Inc.,U.S. Lowden
Selling (Business 2000) ~ Cynthia L Greene Delmar Cynthia L Greene
Buzzmarketing: Get People to Talk About Your Stuff ~ Mark Hughes Portfolio Mark Hughes
Call Center Operation: Design, Operation, and Maintenance: Design, Operatio ~ Duane Sharp Digital Press Duane Sharp
Reality Sells: How to Bring Customers Back Again and Again by Marketing You ~ Andrew Corbus - Bill Guertin Wbusiness Books Andrew Corbus - Bill Guertin
Selling Information by Mail: A Step-By-Step Guide to Publishing and Mail-Or ~ Russ Von Hoelscher M.O.R.E. Incorporated Russ Von Hoelscher
GM's Motorama: The Glamourous Show Cars of a Cultural Phenomenon ~ David Temple Motorbooks International David Temple
Media Selling: Broadcast, Cable, Print, and Interactive ~ Charles Warner - Joseph Buchman Iowa State University Press Charles Warner - Joseph Buchman
Wake Up Your Call Center: How to Be a Better Call Center Agent (Customer Ac ~ Rosanne D'Ausilio Purdue University Press Rosanne D'Ausilio
Quality from Customer Needs to Customer Satisfaction ~ Bo Bergman - Bengt Klefsjo Studentlitteratur AB,Sweden Bo Bergman - Bengt Klefsjo
Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Cras ~ Kevin Goldman Simon & Schuster Ltd Kevin Goldman
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thin ~ Randolph J. Trappey - Arch G. Woodside Palgrave Macmillan Randolph J. Trappey - Arch G. Woodside
Le Tourisme Urbain Et La Culture/ Urban Turism And Culture ~ World Tourism Organization Pubns
Strategic Marketing Decisions ~ Robin Lowe - Isobel Doole Thomson Learning Robin Lowe - Isobel Doole
Essential Tips for Organizing Conferences and Events ~ Fiona Campbell - Sally Brown - Phil Race Routledge Falmer Fiona Campbell - Sally Brown - Phil Race
Harvard Business Review on Strategic Sales Management (Harvard Business Rev ~ Harv Bus Schl Harvard Business School Press Harv Bus Schl
The New Market Leaders: Who's Winning and How in the Battle for Customers ~ Fred Wiersema Simon & Schuster Audio Fred Wiersema
Best of European Design and Advertising: The Annual of Annuals with DVD (Be ~ Art Directors Club of Europe
Strategic Sport Marketing ~ David Shilbury - Shayne Quick - Hans Westerbeek Allen & Unwin David Shilbury - Shayne Quick - Hans W...
Marketing Management: The Big Picture ~ C. Nordhielm John Wiley & Sons Inc C. Nordhielm
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics ~ Edgar E. Peters John Wiley & Sons Edgar E. Peters
The Ultimate Guide to Purchasing Websites, Video, Print & Other Creative Se ~ Bobbi Balderman Maram Press Bobbi Balderman
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity ~ Shelby D. Hunt M.E. Sharpe Shelby D. Hunt
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus ~ Chet Holmes Portfolio Chet Holmes
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and T ~ Martin Lindstrom - Patricia B. Seybold Kogan Page Ltd Martin Lindstrom - Patricia B. Seybold
Palabras Para Vender, Palabras Para Sonar (Papeles De Comunicacion/ Communi ~ Juan Rey Ediciones Paidos Iberica Juan Rey
The New Market Leaders: Who's Winning and How in the Battle for Customers ~ Fred Wiersema Free Press Fred Wiersema
The Fundamentals of Hospitality Marketing (Tourism & Hospitality) ~ Steve Mawson Thomson Learning Steve Mawson
Advertising Media Planning: A Brand Management Approach ~ Larry D. Kelley - Donald W. Jugenheimer M.E. Sharpe Larry D. Kelley - Donald W. Jugenheimer
Egov: E-Business Strategies for Government ~ Douglas Holmes Nicholas Brealey Publishing Douglas Holmes
Press Here!: Managing the Media for Free Publicity ~ Annie Gurton Prentice Hall Annie Gurton
Letterhead and Logo Designs: Creating the Corporate Image: Vol 4 ~ Rockport Publishers Inc.
Maximizing Callcenter Performance: 136 Innovative Ideas for Increasing Prod ~ Madeline Bodin McGraw-Hill Education Madeline Bodin
Advertising in Tourism and Leisure ~ Nigel Morgan - Annette Pritchard Butterworth-Heinemann Nigel Morgan - Annette Pritchard
Niche Marketing for Coaches ~ Hannah McNamara Thorogood Hannah McNamara
Methods of Advertising ~ Kessinger Publishing
Turbulenzen in Der Telekommunikations- Und Medienindustrie: Neue Geschafts- ~ Thomas, Hess Springer-Verlag Berlin and Heidelberg GmbH & Co. K Thomas, Hess
What Really Matters: Service, Leadership, People, and Values Large Print Edition ~ John, Pepper Unknown John, Pepper
Building Global Biobrands: Taking Biotechnology to Market ~ Philip Kotler - Francoise Simon - Simon Francoise Simon & Schuster International Philip Kotler - Fra...
Spiritual Selling: How to Use the Attractor Sales System to Create Abundanc ~ Joe Nunziata John Wiley & Sons Inc Joe Nunziata
New Product Launch: 10 Proven Strategies ~ Jeanne Yocum - Joan Schneider Stagnito Communications Inc Jeanne Yocum - Joan Schneider
Consumer Sensory Testing for Product Development (Chapman & Hall Food Scien ~ Anna V. Resurreccion Kluwer Academic / Plenum Publishers Anna V. Resurreccion
Fundamentals of Advertising ~ Edward J. Rowse - Louis J. Fish Kessinger Publishing Edward J. Rowse - Louis J. Fish
The Shape Shifters: Continuous Change for Competitive Advantage ~ John L. Mariotti John Wiley & Sons John L. Mariotti
Market-Driven Thinking: Achieving Contextual Intelligence ~ Arch G. Woodside Butterworth-Heinemann Arch G. Woodside
Major Account Sales Strategies: An Easy to Use Guide to Winning Large Sales ~ Alan L. Shiflett St Lucie Press Alan L. Shiflett
Engines of Innovation: U.S.Industrial Research at the End of an Era ~ Harvard Business School Press
Winning the Talent Wars: Recruiting and Retaining the Best Talent ~ Bruce Tulgan W.W.Norton Bruce Tulgan
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Eve ~ M. Veloso Amacom M. Veloso
Marketing for Hospitality and Tourism: United States Edition ~ Philip Kotler - John T. Bowen - James C. Makens Prentice Hall Philip Kotler - John T. Bowen - James ...
Advertising: A Framework ~ W. Ronald Lane - J. Thomas Russell Prentice Hall W. Ronald Lane - J. Thomas Russell
Imperial Persuaders: Images of Africa and Asia in British Advertising (Stud ~ Anandi Ramamurthy Manchester University Press Anandi Ramamurthy
Field Service Management: An Integrated Approach to Increasing Customer Sat ~ Arthur V. Hill McGraw-Hill Education Arthur V. Hill
Strategic Marketing (Irwin/McGraw-Hill Series in Marketing) ~ D. Cravens McGraw-Hill Education D. Cravens
Service Quality Improvement: The Customer Satisfaction Strategy for Health Care ~ Wendy Leebov EdD - Gail Scott MA iUniverse.com Wendy Leebov EdD - Gail Scott MA
Go To Market Strategy: Advanced Techniques and Tools for Selling More Produ ~ Lawrence Friedman Butterworth-Heinemann Lawrence Friedman
Exceptional Selling: How the Best Connect and Win in High Stakes Sales ~ Jeff Thull John Wiley & Sons Inc Jeff Thull
Small Store Survival: Success Strategies for Retailers (National Retail Fed ~ LLP, Arthur Andersen John Wiley & Sons LLP, Arthur Andersen
Marketing Research Essentials with SPSS: WITH SPSS ~ McDaniel, Carl Jr. - Roger Gates John Wiley & Sons McDaniel, Carl Jr. - Roger Gates
Managing Customer Relationships on the Internet (International Business and ~ Elsevier Science
Logos Redesigned ~ David Carter HarperCollins David Carter
Sales Promotion ~ Tony Yeshin Thomson Learning Tony Yeshin
Nail 'em: Confronting High-Profile Attacks on Celebrities and Businesses ~ Eric Dezenhall Prometheus Books Eric Dezenhall
Critical Issues in Fund Raising (AFP/Wiley Fund Development Series) (Wiley/ ~ John Wiley & Sons
Complete Book of Ready-to-Use Customer Service Scripts ~ Ramundo Prentice Hall Ramundo
Overcoming the Customer Service Syndrome: Practial Guide to Managing Custom ~ Galen R. Collins - Melissa Collins Kendall/Hunt Publishing Co ,U.S. Galen R. Collins - Melissa Colli...
How to Be Your Own Publicist: Everything You Need to Know to Act Like a PR Pro ~ Jessica Hatchigan McGraw-Hill Contemporary Jessica Hatchigan
Electronic Commerce: A Manager's Guide ~ Ravi Kalakota - Andrew B. Whinston Addison Wesley Ravi Kalakota - Andrew B. Whinston
Introduction to Online Company Research ~ Benjamin Group South Western Educational Publishing Benjamin Group
Complete Independent Movie Marketing Handbook: Promote, Distribute and Sell ~ Mark Steven Bosko Michael Wiese Productions Mark Steven Bosko
Start Your Own: Import/Export Business (Start Your Own Business) ~ Prentice Hall Prentice-Hall Prentice Hall
Direct and Interactive Marketing ~ Adrian Sargeant - Douglas West Oxford University Press Adrian Sargeant - Douglas West
How To.... market your accommodation business effectively (How to) (How to) ~ Susan Briggs VisitBritain Susan Briggs
Consultative Selling: The Hanan Formula for High-margin Sales at High Levels ~ Mack Hanan Amacom Mack Hanan
Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisone ~ Dan W. Kennedy Entrepreneur Press Dan W. Kennedy
Mastering E-Business Infrastructure (Multimedia Systems & Applications) ~ Kluwer Academic Publishers
CIM Coursebook 06/07 Analysis and Evaluation ~ Wendy Lomax Butterworth-Heinemann Wendy Lomax
Building Great Customer Experiences ~ Colin Shaw - John Ivens Palgrave Macmillan Colin Shaw - John Ivens
Customer Service/Home Networki (Residential Integrator's) ~ Quantum I - Delmar Learning Delmar Quantum I - Delmar Learning
CIM Coursebook Marketing Environment 07/08 4E (CIM Coursebook) ~ Mike Oldroyd Butterworth Heinemann Mike Oldroyd
Woodtli ~ Martin Woodtli Die Gestalten Verlag Martin Woodtli
Internet Marketing: Strategy, Implementation and Practice ~ Dave Chaffey Financial Times/ Prentice Hall Dave Chaffey
Become the Brand of Choice: Make Your Name a Powerful Brand...and Earn Millions! ~ Jason Hartman Hartman Media Jason Hartman
Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Th ~ Lior Arussy John Wiley & Sons Inc Lior Arussy
China's New Culture of Cool: Understanding the world's fastest-growing mark ~ LiAnne Yu - Cynthia Chan - Christopher Ireland New Riders LiAnne Yu - Cynthia Chan - Christopher Ire...
The Art of Selling to the Affluent: How to Attract, Service and Retain Weal ~ M. Oechsli John Wiley & Sons Inc M. Oechsli
Welcome to the Creative Age - Bananas, Business and the Death of Marketing ~ Mark Earls John Wiley and Sons Ltd Mark Earls
Survival Math for Marketers ~ Peter C. Weiglin Sage Publications, Inc Peter C. Weiglin
Ad Worlds: Brands, Media, Audiences ~ Greg Myers Hodder Arnold Greg Myers
Meet Your Customers' Needs: Workbook No. 2 (Crisp Retailing Smarts) ~ Crisp Publications Crisp Publications Inc Crisp Publications
All Made Up: 100 Years of Cosmetics Advertising ~ Penny Dade Middlesex University Press Penny Dade
Customer Service 101: Basic Lessons to Be Your Best ~ Renee Evenson Bull'sEye Publishing Renee Evenson
How to Sell Collectibles on EBay (How to Sell Collectibles on Ebay) ~ Jacquelyn Lynn Entrepreneur Press Jacquelyn Lynn
International Strategic Marketing: A European Perspective ~ Marilyn B. Stone - J.B. McCall Routledge Marilyn B. Stone - J.B. McCall
Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your ~ Terry Soto Kaplan Business Terry Soto
The Brand Called You: The Ultimate Brand-Building and Business Development ~ Peter Montoya - Tim Vandehey Personal Branding Pr Peter Montoya - Tim Vandehey
How to Plan Press Advertising (Advertising Guides) ~ Iain Maitland Thomson Learning Iain Maitland
Marketing by Menu ~ Nancy Loman Scanlon John Wiley & Sons Inc Nancy Loman Scanlon
Spiritual Selling: How to Use the Attractor Sales System to Create Abundanc ~ Joe Nunziata John Wiley & Sons Inc Joe Nunziata
The Elements of Influence: The New Essential System for Managing Competitio ~ Alan Kelly Plume Books Alan Kelly
Marketing to Generation X ~ Karen Ritchie Free Press Karen Ritchie
Total Customer Satisfaction: A Comprehensive Approach for Health Care Providers ~ Stephanie G. Sherman Jossey Bass Wiley Stephanie G. Sherman
Ethical Marketing (Basic Ethics in Action) ~ Patrick Murphy - Gene R. Laczniak - Norman E. Bowie - Thomas A. Klein Prentice Hall Patrick Murphy -...
Closing the Sale: Workbook 7 (Crisp Retailing Smarts) ~ Crisp Publications Inc
Smarter Pricing: How to capture more value in your market ("Financial Times" S.) ~ Tony. Cram Financial Times/ Prentice Hall Tony. Cram
The SAGE Handbook of Political Advertising ~ Sage Publications, Inc
Building the Sale (Crisp Retailing Smarts) ~ Geri McArdle Crisp Publications Inc Geri McArdle
Connecting to Customers (Bpg-Other) ~ Microsoft Press Microsoft Press,U.S. Microsoft Press
Build a Continuing Relationship: 3 (Crisp Retailing Smarts) ~ Crisp Publications Crisp Publications Inc Crisp Publications
The Paradox of Excellence: How Great Performance Can Kill Your Business ~ David Mosby - Michael Weissman Pfeiffer Wiley David Mosby - Michael Weissman
Explaining Features and Benefits: 5 (Crisp Retailing Smarts) ~ Crisp Publications Inc
The Executive's Guide to Public Relations ~ Joe Marconi South Western Educational Publishing Joe Marconi
Profitable Customers (Professional Paperbacks Series) ~ Charles Wilson Kogan Page Ltd Charles Wilson
Market Segmentation: How to do it, how to profit from it: How to Do It, How ~ Malcolm McDonald - Ian Dunbar Butterworth-Heinemann Malcolm McDonald - Ian Dunbar
How to Advertise: What Works, What Doesn't, and Why ~ Kenneth Roman - Jane Maas - Martin Nisenholtz Kogan Page Ltd Kenneth Roman - Jane Maas - Martin Nise...
Competitive Electricity Markets and Sustainability ~ Edward Elgar Publishing Ltd
Jems from Johnson: A Guide to Successful Customer Relationship Management ~ Claude Johnson iUniverse.com Claude Johnson
Rural Marketing in India: Strategies and Challenges ~ Ruchika Ramakrishnan Ruchika Ramakrishnan
Marketing Finance: Turning Marketing Strategies into Shareholder Value ~ Keith Ward Butterworth-Heinemann Keith Ward
Big Book of Real Estate Ads: 1001 Ads That Sell ~ William H. Pivar - Bradley A. Pivar Dearborn Real Estate Education William H. Pivar - Bradley A. Piv...
The Ten Deadly Marketing Sins: Signs and Solutions ~ Philip Kotler John Wiley & Sons Inc Philip Kotler
How to Improve Quality, Compliance, Customer Service and Ethics in the Insu ~ Les Abromovitz St Lucie Press Les Abromovitz
Lightning in a Bottle ~ David Minter - Michael Reid Sourcebooks David Minter - Michael Reid
Death of 20th Century Selling: 50 Hilarious Sales Blunders and How You Can ~ Dan Seidman Sales Autopsy Press Dan Seidman
Digital Poetics: The Making of E-poetries (Modern & Contemporary Poetics): ~ Loss Pequeno Glazier University of Alabama Press Loss Pequeno Glazier
Market Opportunity Analysis: Text and Cases ~ Robert Stevens - Philip Sherwood - Paul Dunn - David Loudon Haworth Press Inc.,U.S. Robert Stevens -...
Customer Friendly: The Organizational Architecture of Service ~ James Ziegenfuss University Press of America James Ziegenfuss
Command Performance: The Art of Delivering Quality Service ("Harvard Busine ~ Harvard Business School Press
An American's Guide to Doing Business in India Adams Business ~ Eugene M. Makar Adams Media Corporation Eugene M. Makar
Fun Is Good: How to Create Joy & Passion in Your Workplace & Career ~ Mike Veeck - Pete Williams Rodale Press Mike Veeck - Pete Williams
You Can Work on Camera: Acting in Commercials and Corporate Films ~ John Leslie Wolfe - Brenna McDonough Greenwood Press John Leslie Wolfe - Brenna McDonough
The Real Thing: Performance, Hysteria, and Advertising ~ Mady Schutzman Wesleyan University Press Mady Schutzman
The Key Account Manager's Pocketbook (Sales & Marketing) ~ Roger Jones Management Pocketbooks Roger Jones
New Product Development: Managing and Forecasting for Strategic Success (Po ~ Robert J. Thomas John Wiley & Sons Robert J. Thomas
The Ultimate Question ~ Frederick F. Reichheld Harvard Business School Press Frederick F. Reichheld
CIM Revision Cards: Marketing Research and Information 04/05 (CIM Revision ~ Marketing Knowledge Butterworth-Heinemann Marketing Knowledge
Customer Care Excellence: Create an Effective Customer Service Strategy (Pr ~ Sarah Cook Kogan Page Ltd Sarah Cook
30 Day Plan to Whip Your Career into Submission: Transform Yourself from Jo ~ Karen Salmansohn Bantam USA Karen Salmansohn
The Shape Shifters: Continuous Change for Competitive Advantage ~ John L. Mariotti John Wiley & Sons John L. Mariotti
Successful Affiliate Marketing For Merchants ~ Shawn Collins QUE Shawn Collins
Internet Marketing in Hospitality (Neteffect Series) ~ Barbara H. Cox - William Koelzer Prentice Hall Barbara H. Cox - William Koelzer
Be Your Own Sales Manager: Strategies and Tactics for Managing Your Account ~ Tony Alessandra - John Monoky - Jim Cathcart Fireside Books Tony Alessandra - John Monoky - Jim Cath...
Hollis UK PR Annual ~ Sarah Hughes Hollis Publishing Ltd Sarah Hughes
Advertising Headlines That Make You Rich ~ David Garfinkel Unknown David Garfinkel
Blue Streak: Inside Jetblue, the Upstart That Rocked an Industry ~ Barbara S. Peterson Portfolio Barbara S. Peterson

2601 - 2800

CIM Revision Cards: Marketing Environment 04/05 (CIM Revision Cards S) ~ Marketing Knowledge Butterworth-Heinemann Marketing Knowledge
Hidden In Plain Sight ~ Erich Joachimsthaler Harvard Business School Press Erich Joachimsthaler
1001 Ways to Keep Customers Coming Back ~ Donna Greiner - Theodore B. Kinni Prima Games Donna Greiner - Theodore B. Kinni
The New Positioning: The Latest on the World's #1 Business Strategy ~ Jack Trout - Steve Rivkin McGraw-Hill Publishing Co. Jack Trout - Steve Rivkin
How Disruption Brought Order: The Story of a Winning Strategy in the World ~ Jean-Marie Dru Palgrave Macmillan Jean-Marie Dru
Speaking Effectively: Achieving Excellence in Presentations (NetEffect Seri ~ John A. Kline Prentice Hall John A. Kline
Medienokonomie: Print, Fernsehen Und Multimedia ~ Hanno Beck Springer-Verlag Berlin and Heidelberg GmbH & Co. K Hanno Beck
Trade Shows and Beyond ~ Barry Siskind John Wiley and Sons Barry Siskind
Beyond Buzz ~ Lois Kelly Amacom Lois Kelly
Consuming Angels: Advertising and Victorian Women ~ Lori Anne Loeb Oxford University Press Inc, USA Lori Anne Loeb
The Market Research Toolbox: A Concise Guide for Beginners ~ Edward F. McQuarrie Sage Publications, Inc Edward F. McQuarrie
Marketing Scales: Consumer Behavior: v. 4 (Marketing Scales Series) ~ Karen James - Gordon Bruner South Western Educational Publishing Karen James - Gordon Bruner
Product Juggernauts: How Companies Mobilize to Generate a Stream of Market ~ Jean-Philippe Deschamps - P.Ranganath Nayak Harvard Business School Press Jean-Philippe Deschamps - ...
The Future of Brands: Twenty-Five Visions ~ New York University Press
Wooing Customers Back ~ John Mark Holmes Advance Mark Pub John Mark Holmes
Retro Ride: Advertising Art of the American Automobile ~ Tony Swan Collectors Press Tony Swan
Managing High-tech Services Using a CRM Strategy ~ Donald F. Blumberg St Lucie Press Donald F. Blumberg
The Wave 4 Way to Building Your Downline ~ Richard Poe - Charles W. King Prima Lifestyles Richard Poe - Charles W. King
MCommerce: Technologies, Services, and Business Models: Technologies, Servi ~ Norman Sadeh John Wiley & Sons Norman Sadeh
E-Business Essentials (HC) ~ Nick Bontis Information Age Publishing Nick Bontis
Thinking Out of the Box: How to Market Your Company Into the Future: How to ~ Kathy C. Yohalem John Wiley & Sons Kathy C. Yohalem
Marketing Your Services: A Step-by-step Guide for Small Businesses and Prof ~ Anthony O. Putman John Wiley & Sons Inc Anthony O. Putman
Saatchi & Saatchi: The Inside Story ~ Alison Fendley - Fendley Arcade Publishing Alison Fendley - Fendley
Industrial Patterns in Deregulated Industries ~ Henrik Blomgren Unknown Henrik Blomgren
The Customer Relationship Management Survival Guide: Everything You Need to ~ Dick Lee - Richard A., Jr. Lee HYM Press Dick Lee - Richard A., Jr. Lee
Marketing for the Non Marketing Executive: An Integrated Resource Managemen ~ Norton Paley CRC Press Inc Norton Paley
The Savvy Author's Guide to Book Publicity: A Comprehensive Resource Guide ~ Lissa Warren Carroll & Graf Publishers Lissa Warren
Relationship Banking: Cross-selling the Bank's Products and Services to Mee ~ Dwight S. Ritter Irwin Professional (UK) Dwight S. Ritter
Great American Billboards ~ Fred E. Basten Ten Speed Press,U.S. Fred E. Basten
Business, Markets and Government in the Asia-Pacific (PAFTAD (Pacific Trade ~ Routledge
Cim Paper 5 - Managing the Marketing/Customer Interface: Exam Dates - 12-00 ~ BPP BPP Publishing Ltd BPP
How to Fold: 3 ~ Larry K. Whithers Art Direction Book Co Larry K. Whithers
The Global Business: Four Key Marketing Strategies ~ Haworth Press Inc.,U.S.
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and ~ Herman Holtz John Wiley & Sons Inc Herman Holtz
Going Negative: How Political Advertisements Shrink and Polarize the Electorate ~ Stephen Ansolabehere - Shanto Iyengar Simon & Schuster Ltd Stephen Ansolabehere - Shanto Iyengar
Surviving a Downturn: Building a Successful Business Without Breaking the B ~ Jeremy Kourdi A & C Black Publishers Ltd Jeremy Kourdi
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand ~ Jean-Marc Lehu Kogan Page Ltd Jean-Marc Lehu
Sport Promotion and Sales Management ~ Richard Irwin - William Sutton Human Kinetics Europe Ltd Richard Irwin - William Sutton
Coolbrands: An Insight into Some of Britain's Coolest Brands ~ Superbrands Ltd
Marketing Judo Live - Audio Cassette ~ John Barnes - Richard Richardson Red Audio Professional John Barnes - Richard Richardson
Service Strategy: Management moves for customer results. (Financial Times S ~ Jacques Horovitz Financial Times/ Prentice Hall Jacques Horovitz
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (N ~ Lynn B. Upshaw John Wiley & Sons Lynn B. Upshaw
Writing Marketing ~ Stephen Brown Sage Publications Ltd Stephen Brown
Net Results: Web Marketing that Works ~ Company: Us web - Rick Bruner New Riders Company: Us web - Rick Bruner
Attracting Perfect Customers: The Power of Strategic Synchronicity ~ Stacey Hall - Jan Brogniez Berrett-Koehler Stacey Hall - Jan Brogniez
Breakaway: Deliver Value to Your CustomersFast!: Deliver Value to Your Cust ~ Charles L. Fred Jossey Bass Charles L. Fred
Perfect Customer Care (Perfect) ~ Ted Johns Random House Business Books Ted Johns
Getting the Second Appointment: How to Close Any Sale in Two Calls! ~ Anthony Parinello John Wiley & Sons Inc Anthony Parinello
E-Volve-or-Die.com: Thriving in the Internet Age Through E-Commerce Management ~ Mitchell Levy New Riders Mitchell Levy
Everything Is Changing: New Ways to Gain Loyal Clients and Customers Quickly ~ John Lehman - David Bruns Zelda Wilde Publishing John Lehman - David Bruns
Guerilla Advertising: Cost-effective Tactics for Small-business Success (Gu ~ Jay Conrad Levinson Houghton Mifflin (Trade) Jay Conrad Levinson
Effective Writing Skills for Public Relations (PR in Practice) ~ John Foster Kogan Page Ltd John Foster
The Guide to Financial Public Relations: How to Stand Out in the Midst of C ~ Larry Chambers St Lucie Press Larry Chambers
Overseas Chinese and Trade Between the Philippines and China: The Intertwin ~ R. N. W. Hodder Edwin Mellen Press Ltd R. N. W. Hodder
International Public Relations: A Comparative Analysis (Communication): A C ~ Lawrence Erlbaum Associates Inc,US
Internet Advertising: Theory and Research (Advertising and Consumer Psychol ~ Lawrence Erlbaum Associates
Foundations of Marketing (Palgrave Foundations) ~ Jon Groucutt Palgrave Macmillan Jon Groucutt
Service Quality: Multidisciplinary and Multinational Perspectives (Issues i ~ The Free Press
Space Marketing: A European Perspective (Space Technology Library) ~ Walter A.R. Peeters Kluwer Academic Publishers Walter A.R. Peeters
Evaluating Public Relations: A Best Practice Guide to Public Relations Plan ~ Paul Noble - Tom Watson Kogan Page Ltd Paul Noble - Tom Watson
Forecast Market and Business Needs ~ Nick Tchan Software Publications Nick Tchan
Acquiring, Processing, and Deploying Voice of the Customer ~ M. Larry Shillito St Lucie Press M. Larry Shillito
Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture) (Cultura ~ Nancy Martha West University of Virginia Press Nancy Martha West
Successful Marketing Strategies for Nonprofit Organizations (Nonprofit Law, ~ Barry J. McLeish John Wiley & Sons Inc Barry J. McLeish
Why Ireland Never Invaded America: An Insightful, Unique Look at Corporate ~ Conor Cunneen Sheifgab Publishing Conor Cunneen
One Show Interactive: No. 5 (One Show Interactive: Advertising's Best Inter ~ The One Club One Club for Art & Copy Inc.,U.S. The One Club
EBusiness Fundamentals (Routledge Textbooks in EBusiness) ~ Paul Jackson - Peter Eckersley - Lisa Harris Routledge Paul Jackson - Peter Eckersley - Lisa Harris
The PR Buzz Factor: How Using Public Relations Can Boost Your Business ~ Russell Lawson Kogan Page Ltd Russell Lawson
Food Is Love: Advertising and Gender Roles in Modern America ~ Katherine J. Parkin University of Pennsylvania Press Katherine J. Parkin
Are You Being Served Yet?: Customer Service Evolution ~ Ron Berger PublishAmerica Ron Berger
The Turnaround Prescription: Repositioning Troubled Companies ~ Mark R. Goldston The Free Press Mark R. Goldston
Building Models for Marketing Decisions (International Series in Quantitati ~ P.S.H. Leeflang - Dick R. Wittink - Michel Wedel - Philippe A. Naert Kluwer Academic Publishers P.S....
Close Close Close (The Profession of Selling) ~ John Fenton Management Books 2000 Ltd John Fenton
A Nonparametric Approach to Perceptions-based Market Segmentation: Applicat ~ Christian Buchta - Sara Dolnicar - Thomas Reutterer Springer-Verlag, Austria Christian Buchta - Sara...
Advertising to Children in China ~ Kara Chan - James U. McNeal Chinese University Press Kara Chan - James U. McNeal
Marketing Management ~ Kevin Lane Keller - Philip Kotler Prentice Hall Kevin Lane Keller - Philip Kotler
The Brand Gym: A Practical Workout for Boosting Brand and Business ~ David Taylor John Wiley and Sons Ltd David Taylor
Marketing and PR: Getting Customers and Keeping Them...without Breaking the ~ Philip Holden - Nick Wilde A & C Black Publishers Ltd Philip Holden - Nick Wilde
New Product Forecasting: An Applied Approach ~ Kenneth B. Kahn M.E. Sharpe Kenneth B. Kahn
Short Selling: Strategies, Risks, and Rewards (Frank J. Fabozzi) ~ John Wiley & Sons Inc
The Corporate Brand ~ Nicholas Ind Palgrave Macmillan Nicholas Ind
Customer for Life: How to Turn That One-Time Buyer into a Lifetime Customer ~ Sewell - Brown Pocket Books Sewell - Brown
How to Make Hot Cold Calls: Your Guide to Making the Sale or Landing That P ~ Steven J. Schwartz Fitzhenry & Whiteside Limited Steven J. Schwartz
One: A Consumer Revolution for Busi