Sales & Marketing

6000

Creating New Clients: Marketing and Selling Professional Services

New and Improved: The Story of Mass Marketing in America

Services Marketing: United States Edition: People, Technology, Strategy

Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.))

Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor)

Advertising Outdoors

Source Book of County Demographics (Sourcebook of County Demographics)

Gale Encyclopedia of E-Commerce

Marketing Strategies for Design/Build Contracting

Strategic Marketing Problems: Cases and Comments

Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Library in Marketing)

English-Russian Dictionary of Advertising & Marketing

Marketing Channels

Strategic Marketing for Nonprofit Organizations

Market Research in Practice

Design and Marketing Of New Products: United States Edition (Design and Marketing of New Products)

Latin America: A Directory and Sourcebook

Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945

Selling Project Management to Senior Executives

Consumers (McGraw-Hill/Irwin Series in Marketing)

1 - 200

Creating New Clients: Marketing and Selling Professional Services ~ Kevin Walker - Cliff Ferguson - Paul Denvir Thomson Learning Kevin Walker - Cliff Ferguson - Paul De...
New and Improved: The Story of Mass Marketing in America ~ Richard S. Tedlow Basic Books Inc.,U.S. Richard S. Tedlow
Services Marketing: United States Edition: People, Technology, Strategy ~ Christopher Lovelock - Jochen Wirtz Prentice Hall Christopher Lovelock - Jochen Wirtz
Brands & Their Companies 25 3v Set (Brands & Their Companies (2 vol.)) ~ Gale Group
Do-it-Yourself Advertising, Direct Mail, and Publicity (Adams Business Advisor) ~ Sarah White - John Woods Adams Media Corporation Sarah White - John Woods
Advertising Outdoors ~ David Bernstein Phaidon Press Ltd David Bernstein
Source Book of County Demographics (Sourcebook of County Demographics) ~ Gale
Gale Encyclopedia of E-Commerce ~ Gale
Marketing Strategies for Design/Build Contracting ~ W.D. Booth Kluwer Academic Publishers W.D. Booth
Strategic Marketing Problems: Cases and Comments ~ Roger A. Kerin - Robert A. Peterson Prentice Hall Roger A. Kerin - Robert A. Peterson
Fundamentals of Marketing Research: Research Design Aspects v. 1 (SAGE Libr ~ Sage Publications Ltd
English-Russian Dictionary of Advertising & Marketing ~ V. B. Bobrov Russo V. B. Bobrov
Marketing Channels ~ Barry Berman John Wiley and Sons (WIE) Barry Berman
Strategic Marketing for Nonprofit Organizations ~ Philip Kotler - Alan R. Andreasen - Alan R. Andreason Pearson US Imports & PHIPEs Philip Kotler - Al...
Market Research in Practice ~ Paul N. Hague - Peter Jackson Kogan Page Ltd Paul N. Hague - Peter Jackson
Design and Marketing Of New Products: United States Edition (Design and Mar ~ Glen L. Urban - John R. Hauser Prentice Hall Glen L. Urban - John R. Hauser
Latin America: A Directory and Sourcebook ~ Euromonitor Euromonitor PLC Euromonitor
Sampling the Universe: Growth, Development and Influence of Market Research ~ Colin McDonald - Stephen King NTC Publications Colin McDonald - Stephen King
Selling Project Management to Senior Executives ~ Connie Delisle - Janice Thomas - Kam Jugdev Project Management Institute Connie Delisle - Janice Tho...
Consumers (McGraw-Hill/Irwin Series in Marketing) ~ Eric Arnould - Linda Price - George M. Zinkhan McGraw-Hill Education Eric Arnould - Linda Price - Ge...
European Marketing Data and Statistics (European Marketing Data & Statistics) ~ Euromonitor International Euromonitor PLC Euromonitor International
International Corporate Identity: v. 1 ~ Laurence King Publishing
Introduction to E-Commerce ~ Jeffrey F. Rayport - Bernard J. Jaworski Irwin Jeffrey F. Rayport - Bernard J. Jaworski
Sports Marketing: A Strategic Perspective ~ Matthew D. Shank Prentice Hall Matthew D. Shank
Purple Cow: Transform Your Business by Being Remarkable ~ Seth Godin Michael Joseph Ltd Seth Godin
The Ad Men and Women: A Biographical Dictionary of Advertising ~ Greenwood Press
Marketing Communications: Contexts, Strategies and Applications ~ Chris Fill Financial Times/ Prentice Hall Chris Fill
Por Que Compramos ~ Paco Underhill Gestion 2000 Paco Underhill
Consumer Behavior: An Applied Approach (Grandes Novelistas) ~ Nessim Hanna - Richard Wozniak Prentice Hall Nessim Hanna - Richard Wozniak
Publicidad y Diseno - El Nuevo Reto de La Comunicacion ~ Abraham Moles - Joan Costa Ediciones Infinito Abraham Moles - Joan Costa
Guia de La Etiqueta Social y Empresarial ~ Maria Rosa Collell Gestion 2000 Maria Rosa Collell
Comparing and Contrasting Marketing Assumptions and Advertising Strategies ~ Joseph P Helgert Edwin Mellen Press Ltd Joseph P Helgert
Architectural Issues of Web-Enabled Electronic Business ~ IGI Publishing
Expand!: Dynamic Approach to International Marketing Development ~ Alain-Eric Giordan Gower Publishing Ltd Alain-Eric Giordan
Advertising and Promotion with Powerweb ~ Belch Irwin Belch
Technology and Business Strategy: Getting the Most Out of Technological Assets ~ William M. Watkins Greenwood Press William M. Watkins
I-cons: Essential Guide to Winning and Keeping High-value Customers ~ Ross Honeywill - Verity Byth Random House Australia Ross Honeywill - Verity Byth
Model ~ Marie Anderson Boyd Collins & Brown Marie Anderson Boyd
Customer Satisfaction Research Management: A Comprehensive Guide to Integra ~ Derek R. Allen ASQ Quality Press Derek R. Allen
Market Research Handbook ~ ESOMAR John Wiley and Sons Ltd ESOMAR
Marketing Research: The Impact of the Internet ~ Carl D McDaniel - Roger H Gates South-Western Publishing Carl D McDaniel - Roger H Gates
Machine Intelligence: Logic and the Acquisition of Knowledge No.11 (Machine ~ Clarendon Press
Research in Consumer Behaviour: Consumption in Marketizing Economics v. 7 ( ~ JAI Press
Marketing Principles and Best Practices ~ K. Hoffman - Michael Czinkota - Peter Dickson South Western College Publishing K. Hoffman - Michael ...
How to Get the Best Creative Work from Your Agency ~ Nancy L. Salz McGraw-Hill Primis Custom Publishing Nancy L. Salz
Cases in Consumer Behavior, Volume I: v. 1 ~ Martha McEnally Prentice Hall Martha McEnally
Writing PR: A Multimedia Approach ~ Meta G. Carstarphen - Richard A. Wells Allyn & Bacon Meta G. Carstarphen - Richard A. Wells
Foreign Advertising in China: Becoming Global, Becoming Local ~ Jian Wang Iowa State University Press Jian Wang
Developing and Branding the Fashion Merchandising Portfolio ~ Janace Bubonia-Clarke - Phyllis Borcherding Fairchild Books Janace Bubonia-Clarke - Phyllis Borcherd...
New and Improved: The Story of Mass Marketing in America ~ Richard S. Tedlow Basic Books Inc.,U.S. Richard S. Tedlow
Applied Research Methods for Mass Communicators ~ Joey Reagan Marquette Books Joey Reagan
National Director Corporate Public Affairs (National Directory of Corporate ~ Columbia Books Inc Publishers
Marketing Research: WITH SPSS Software CD-ROM 14.0 ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
Consumer Behavior and Managerial Decision Making: United States Edition ~ Frank R Kardes Prentice Hall Frank R Kardes
Learning Points: 80 Activities/Actions Call Center Excellence with Disk (Le ~ Garber Peter - Peter R. Garber HRD Press Garber Peter - Peter R. Garber
Basic Marketing Research ~ Alvin C Burns - Ronald F. Bush Prentice Hall Alvin C Burns - Ronald F. Bush
Marketing Warfare ~ Al Ries - Jack Trout - Jack Trout McGraw-Hill Education Al Ries - Jack Trout - Jack Trout
The British Design and Art Direction Annual (British Design and Art Direction) ~ "British Design & Art Direction" Laurence King Publishing "British Design & Art Direction"
Marketing Research: Text and Cases ~ Bruce Wrenn - Robert E. Stevens - David Loudon Haworth Press Inc.,U.S. Bruce Wrenn - Robert E. Steve...
Service/Quality Solution: Using Service Management to Gain Competitive Advantage ~ David A. Collier Irwin Professional (USA) David A. Collier
Introducing Marketing ~ John Burnett John Wiley & Sons Inc John Burnett
Estrategias Y Marketing De Museos ~ N. Kotler - P. Kotler Ariel N. Kotler - P. Kotler
Marketing Research: Online Research Applications ~ Alvin C. Burns - Ronald F. Bush Prentice Hall Alvin C. Burns - Ronald F. Bush
Designing Online Identities: Successful Graphic Strategies for Brands on the Web ~ Clay Andres Rockport Publishers Inc Clay Andres
Direct Selling Channels ~ Haworth Press
Marketing Management in Practice (CIM Coursebook) ~ John Williams CIMA Publishing John Williams
Marketing Handbook ~ Gillie Mayer Hollis Publishing Ltd Gillie Mayer
Concise Encyclopedia of Church and Religious Organization Marketing ~ Robert Stevens - Bruce Wrenn - Henry Cole Haworth Press Inc.,U.S. Robert Stevens - Bruce Wrenn - Hen...
Print's Best Letterheads/business Cards: No 4 (Print's Best Letterheads & B ~ R C Publications - Rc Pubns RC Publications Inc R C Publications - Rc Pubns
Fourth Generation R & D: Managing Knowledge, Technology and Innovation ~ Bill Miller - Langdon Morris John Wiley & Sons Inc Bill Miller - Langdon Morris
Strategic Advertising Management ~ Larry Percy - John Rossiter - Richard Elliott Oxford University Press Larry Percy - John Rossiter - ...
AMA Handbook for Customer Satisfaction ~ Alan F. Dutka McGraw-Hill Contemporary Alan F. Dutka
One Show Interactive: No. 23 ~ One Club for Art & Copy Inc.,U.S.
One Show Interactive: No.20 ~ RotoVision
Radical Marketing ~ S. Hill - G. Rifkin HarperBusiness,U.S. S. Hill - G. Rifkin
Consumer Behavior (Irwin/Mcgraw-Hill Series in Marketing) ~ Del Hawkins - Roger Best - Kenneth Coney Irwin Del Hawkins - Roger Best - Kenneth Coney
The Design of Advertising ~ Roy Paul Nelson William C. Brown Roy Paul Nelson
Marketing Strategy ~ Michael Hartline - O.C. Ferrell South Western College Publishing Michael Hartline - O.C. Ferrell
Corporate Showcase: Photography, Illustration and Graphic Design No. 11 ~ Rizzoli International Publications
The Principles of Global Marketing ~ KEEGAN Pearson US Imports & PHIPEs KEEGAN
Marketing Research ~ A. Parasuraman Houghton Mifflin College Div A. Parasuraman
Exploring Market Research ~ ZIKMUND - DESARBO South Western College Publishing ZIKMUND - DESARBO
2, 439 Tested Secrets for Direct Marketing Success ~ Denny Hatch - Don Jackson McGraw-Hill Contemporary Denny Hatch - Don Jackson
Customer-Effective Web Sites ~ Julia Dalgleish Prentice Hall Julia Dalgleish
Graphis Promotion Design: Vol 2 (Promotion Design) ~ HarperCollins Design International
Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out ~ Tim Williams Copy Workshop Tim Williams
American Generations: Who They Are, How They Live (American Generations) ~ Susan Mitchell New Strategist Pubns Inc Susan Mitchell
The Leo Burnett Worldwide Advertising and Media Fact Book ~ Brian Jacobs Triumph Books Brian Jacobs
Tecnicas de Marketing Politico ~ Francisco Javier Barranco Saiz Piramide Francisco Javier Barranco Saiz
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guid ~ Plunkett Research Ltd Plunkett Research, Ltd. Plunkett Research Ltd
Math for Merchandising: A Step-by-Step Approach ~ Evelyn C. Moore Prentice Hall Evelyn C. Moore
Internet Business Models and Strategies: Text and Cases ~ Allan Afuah - Christopher Tucci McGraw-Hill Publishing Co. Allan Afuah - Christopher Tucci
Integrated Marketing Communications ~ David Pickton - Amanda Broderick Financial Times/ Prentice Hall David Pickton - Amanda Broderick
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation ~ Sean Nixon Sage Publications Ltd Sean Nixon
Relationship Marketing: Three-Volume Set (SAGE Library in Business and Mana ~ Sage Publications Ltd
Management: Meeting and Exceeding Customer Expectations ~ W.Richard Plunkett - Raymond Attner South Western College Publishing W.Richard Plunkett - Raymond At...
Customer Relationship Management ~ EC-Council OSB Publisher Pte Ltd EC-Council
Marketing Briefs: A Revision and Study Guide ~ Sally Dibb Butterworth-Heinemann Ltd Sally Dibb
The Call Center Handbook: The Complete Guide to Starting, Running and Impro ~ Keith Dawson R & D Keith Dawson
Graphis Advertising (Advertising Annual) ~ B. Martin Pedersen HarperCollins Design International B. Martin Pedersen
Marketing Management & Strategy ~ Peter Doyle Financial Times/ Prentice Hall Peter Doyle
Consumer Behavior in Travel and Tourism ~ Abraham Pizam - Y. Mansfeld Haworth Press Inc.,U.S. Abraham Pizam - Y. Mansfeld
You Can't Teach a Kid to Ride a Bike at a Seminar ~ Sandler Penguin Sandler
Flying High in Travel: Complete Guide to Careers in the Travel Industry ~ Karen Rubin John Wiley & Sons Inc Karen Rubin
Marketing Management and Strategy ~ Peter Doyle Financial Times/ Prentice Hall Peter Doyle
Persuasive Imagery: A Consumer Response Perspective (Advertising & Consumer ~ Linda M. Scott - Rajeev Batra Lawrence Erlbaum Associates Inc,US Linda M. Scott - Rajeev Batra
The Encyclopaedia of Technical Market Indicators ~ Robert W. Colby McGraw-Hill Publishing Co. Robert W. Colby
Una Queja Es Un Favor: Como Utilizar Los Comentarios de Los Clientes Como H ~ Janelle Barlon - Claas Moller - Janelle Barlow Grupo Editorial Norma Janelle Barlon - Claas Moller -...
Motivating Customer Service Employees: A Hands-on Guide to Help You Improve ~ Leslie Hansen Harps Purdue University Press Leslie Hansen Harps
Complete Idiot's Guide to Online Marketing (The Complete Idiot's Guide) ~ Bill Eager Que Bill Eager
Promotion Management ~ John J. Burnett Houghton Mifflin (Academic) John J. Burnett
The Behavioral Economics of Brand Choice ~ Gordon R. Foxall - Jorge M. Olivera-Castro - Teresa C. Schrezenmaier - Victoria K. James Palgrave Ma...
Valuepack:Framework for Marketing Management with Operations Management.: A ~ Philip Kotler - Nigel Slack Prentice Hall Philip Kotler - Nigel Slack
Customer Once Client Forever ~ Richard Buckingham Jaico Publishing House Richard Buckingham
Marketing Australian Travel and Tourism: Practice and Principles ~ John I. Richardson Hospitality Press,Australia John I. Richardson
Leadership and the Customer Revolution: The Messy, Unpredictable, and Inesc ~ G. Heil - T. Parker - R. Tate Van Nostrand Reinhold G. Heil - T. Parker - R. Tate
Marketing Management for the Hospitality Industry: A Strategic Approach ~ Allen Z. Reich John Wiley & Sons Inc Allen Z. Reich
Commissions, Bonuses and Beyond: Sales and Marketing Management's Guide to ~ William P. Keenan McGraw-Hill Education William P. Keenan
Emotions, Advertising and Consumer Choice ~ Flemming Hansen Copenhagen Business School Press Flemming Hansen
Diseo ~ Reinaldo J. Leiro Ediciones Infinito Reinaldo J. Leiro
United Colors: The Benetton Campaigns ~ Scriptum Editions
Conquering Cold-Calling Fear Before and After the Sale ~ Don Surath Cypress House Don Surath
La Presentacion Convincente ~ Tim Hindle Grijalbo Tim Hindle
Marketing Communications: Theory and Applications ~ John R. Rossiter - Steven Bellman Prentice Hall John R. Rossiter - Steven Bellman
Market-Based Management ~ Roger Best Prentice Hall Roger Best
Strategic Brand Management: Building, Measuring, and Managing Brand Equality ~ Kevin Keller Prentice Hall Kevin Keller
La Investigacion de Los Mercados En La Practica (Marketing Practico) ~ Jose Maria Ferre Trenzano Grupo Oceano Jose Maria Ferre Trenzano
The Handbook of Online Marketing Research: A Data Driven Approach for Devel ~ Joshua Grossnickle - Oliver Raskin McGraw-Hill Education Joshua Grossnickle - Oliver Raskin
Internet Business Models and Strategies: Text and Cases ~ Allan Afuah - Christopher Tucci McGraw-Hill Education Allan Afuah - Christopher Tucci
Marketing Management: Millennium Edition: United States Edition (Prentice-H ~ Philip Kotler Prentice Hall Philip Kotler
Stand-out Service: Talk Straight, Think Positive and Smile! (The Customer S ~ Dartnell Publications - Dartnell Corp Dartnell Corporation Dartnell Publications - Dartnell Corp
Surprising Secrets of Mystery Shoppers: 10 Steps to Quality Service That Ke ~ Anne M. Obarski Word Assn Pub Anne M. Obarski
Marketing Research and SPSS 11.0 Package: United States Edition ~ Naresh Malhotra Prentice Hall Naresh Malhotra
World Wide Web Marketing [2nd Edition] ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
Retail Management (The Mcgraw-Hill Series in Marketing) ~ Ronald W. Hasty - James Reardon McGraw-Hill Education Ronald W. Hasty - James Reardon
Marketing ~ Warren J. Keegan - Sandra E. Moriarty - Thomas R. Duncan Prentice Hall Warren J. Keegan - Sandra E. ...
Quality Customer Service: How to Win with the Customer (Crisp Fifty-Minute ~ William B. Martin Crisp Publications Inc William B. Martin
Marketing and Consumer Identity in Multicultural America ~ Marye C. Tharp Sage Publications, Inc Marye C. Tharp
Extraordinary Guarantees: New Way to Build Quality Throughout Your Company ~ Christopher W.L. Hart Amacom Christopher W.L. Hart
The Psychology of Sales Call Reluctance: Earning What You're Worth in Sales ~ George W. Dudley - Shannon L. Goodson Behavioral Sciences Research Press George W. Dudley - Shannon ...
Hands-on SQL: The Language, Querying, Reporting and the Marketplace (with C ~ Robert Groth Prentice Hall Robert Groth
Credit Derivatives and Credit Linked Notes (Frontiers in Finance) ~ Satyajit Das John Wiley & Sons (Asia) Pte Ltd Satyajit Das
Evaluating Marketing Strengths and Weaknesses (AMA Marketing Toolbox) ~ David Parmerlee McGraw-Hill Contemporary David Parmerlee
Ingles Atencion al Cliente/ English Customer Service ~ Alejandra Souto Moure Alejandra Souto Moure
Make Your Website Work for You: How to Convert Your Online Content into Pro ~ Jeff Cannon McGraw-Hill Education Jeff Cannon
ActiveBook, Principles of Marketing ~ Philip Kotler - Gary Armstrong Prentice Hall Philip Kotler - Gary Armstrong
Rural Marketing: Targeting the Non-urban Consumer ~ Sanal Kumar Velayudhan SAGE Publications Ltd Sanal Kumar Velayudhan
Winning at Mergers and Acquisitions: The Guide to MarketFocused Planning an ~ Mark N. Clemente - David S. Greenspan John Wiley & Sons Mark N. Clemente - David S. Greenspan
Sales Secrets from Your Customers (State of the Art Selling) (State of the ~ Barry J. Farber Career Press Barry J. Farber
New Product Introduction: A Systems Technology & Process Approach (50-minut ~ J.David Viale Crisp Publications Inc J.David Viale
Consumer Behavior: Buying, Having, and Being: United States Edition: Buying ~ Michael R. Solomon Prentice Hall Michael R. Solomon
High Performance Selling: Advice, Tactics, and Tools. the Complete Guide to ~ Terry Beck Career Press Terry Beck
Culture Incorporated: Museums, Artists, and Corporate Sponsorships ~ Mark W. Rectanus University of Minnesota Press Mark W. Rectanus
The Orientalist Poster ~ Abderrahman Slaoui I B Tauris & Co Ltd Abderrahman Slaoui
41st Publication Design Annual (Society of Publication Designers' Publicati ~ The Society of Publication Designers Rockport Publishers Inc The Society of Publication Designers
Call Center Agent Turnover and Retention: The Best of Call Center Managemen ~ Call Center Press
E-commerce Systems Architecture and Applications (Telecommunications Library) ~ Wasim E. Rajput Artech House Wasim E. Rajput
Consumer Research: Postcards from the Edge (Consumer Research and Policy) ~ Routledge
Codigos Eticos de Publicidad y Marketing (Ariel Comunicacion) ~ Planeta Publishers - Hugo Aznar Planeta Planeta Publishers - Hugo Aznar
Web Enable Your Small Business in a Weekend (In a Weekend) ~ John Gosney Prima Tech John Gosney
Basic Marketing Research (ISE) ~ Gilbert Churchill; Tom Brown South Western College Gilbert Churchill; Tom Brown
How to Market, Establish a Brand, and Sell Professional Services ~ Alan Weiss Kennedy Information Alan Weiss
The E-commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena ~ Alexis Gutzman Amacom Alexis Gutzman
International Marketing Data and Statistics (International Marketing Data & ~ Euromonitor PLC
Internet Commerce Development (Computing) ~ Craig Standing Artech House Craig Standing
"I Hate Selling" Book ~ Allan Boress Amacom Allan Boress
Como Ganar Dinero En Internet ~ Kelly Jason Robin Book Kelly Jason
Essentials of Marketing Research ~ William G. Zikmund - Barry Babin South Western College Publishing William G. Zikmund - Barry Babin
From Selling to Managing ~ Ronald Brown Amacom Ronald Brown
Customer Service: A Practical Approach ~ Elaine K. Harris Prentice Hall Elaine K. Harris
Sales Forecasting Management: A Demand Management Approach ~ John T. (Tom) Mentzer - Mark A. Moon Sage Publications, Inc John T. (Tom) Mentzer - Mark A. Moon
Marketing Management for the Hospitality Industry: A Strategic Approach ~ Allen Z. Reich John Wiley & Sons Inc Allen Z. Reich
Focus Group Research for Marketers: What Marketers Need to Know About This ~ Paul Crocker Xlibris Corporation Paul Crocker
Marketing 02/03 (Annual Editions: Marketing) ~ John E. Richardson McGraw-Hill Education John E. Richardson
Fundamentals of Selling: Customers For Life Through Service (Fundamentals o ~ Charles Futrell McGraw-Hill Education Charles Futrell
Entries and Exits: Visits to 16 Trading Rooms (Wiley, Trading) ~ Alexander Elder John Wiley & Sons Inc Alexander Elder
Predictive Dialing Fundamentals: An Overview of Predictive Dialing Technolo ~ Aleksander Szlam - Ken Thatcher CMP Books Aleksander Szlam - Ken Thatcher
Core Concepts of Marketing ~ John J. Burnett John Wiley & Sons Inc John J. Burnett
Benchmarking Staff Performance: How Staff Departments Can Enhance Their Val ~ Jac Fitz-enz Jossey Bass Wiley Jac Fitz-enz
Dining Room and Banquet Management ~ A.J. Strianese Delmar A.J. Strianese
CIM Revision Cards:Marketing Management in Practice 05/06 (CIM Revision Cards S) ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
One Hundred and One Ways to Promote Your Web Site ~ Susan Sweeney Maximum Press Susan Sweeney
Marketing Research: WITH SPSS Software CD-ROM 14.0 ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
The Process-centered Enterprise: Managing Work, People, and Technology for ~ Gabriel A. Pall - Leslie A. Kelley St Lucie Press Gabriel A. Pall - Leslie A. Kelley
E-Distribution ~ F.Barry Lawrence - Daniel Jennings - Brian Reynolds South Western College Publishing F.Barry Lawrenc...
Customer-centered Telecommunications Services Marketing (Artech House Telec ~ Karen G. Strouse Artech House Karen G. Strouse
Marketing Textiles from Fiber ~ Allen C. Cohen Fairchild Books Allen C. Cohen
Advertising and Identity in Europe: The I of the Beholder ~ Intellect Books
Service Selling: Guide to Increasing Sales Profits in Consumer Financial Se ~ Robert G. Stemper John Wiley & Sons Inc Robert G. Stemper
Become the Brand of Choice: How to Earn Millions Through Relationship Marketing ~ Jason Hartman Access Publishers Network Jason Hartman
Help Desk Practitioners Handbook ~ Barbara Czegel John Wiley & Sons Barbara Czegel
Rocking the Ages ~ J.Walker Smith - Ann S. Clurman HarperBusiness,U.S. J.Walker Smith - Ann S. Clurman
Introduccion al Marketing en Internet: Spanish Para Empresas (Compumagazine ~ Fabian Feld - Fabin Feld M.P. Ediciones Fabian Feld - Fabin Feld
Improving Service Quality: Achieving High Performance in the Public and Pri ~ Michael E. Milakavich St Lucie Press Michael E. Milakavich
Untangling Organizational Gridlock: Strategies for Building a Customer Focus ~ Michele L. Bechtell Amacom Michele L. Bechtell
Marketing Research: Measurement and Method ~ Donald Tull - Del Hawkins Macmillan USA Donald Tull - Del Hawkins
The Essential Legal Guide to Events: A Practical Handbook for Event Profess ~ David Becker David Becker David Becker
British Telecom Systems: A Guide to Choosing the Best Technologies and Services ~ Kerstin Peterson CMP Books Kerstin Peterson
Wave 4: Network Marketing in the 21st Century ~ Richard Poe Prima Life Richard Poe
Public Relations for Marketing Management (Studies in Marketing Management) ~ Frank Jefkins Palgrave Macmillan Frank Jefkins

201 - 400

Spanish Marketing Dictionary ~ Harrap
*S, C, P, F... ~ Actar
Public Relations on the Net: Winning Strategies to Inform and Influence the ~ Shel Holtz Amacom Shel Holtz
Social Marketing: Improving the Quality of Life ~ Philip Kotler - Ned Roberto - Nancy R. Lee Sage Publications, Inc Philip Kotler - Ned Roberto - Nanc...
Global E-commerce: Impacts of National Environment and Policy ~ Cambridge University Press
Marketing Planning Guide (Haworth Marketing Resources) ~ David Loudon - William E. Warren - Bruce Wrenn - Robert E. Stevens Haworth Press Inc.,U.S. David Lou...
Marketing Research: An Aid to Decision Making ~ Alan T. Shao - Kevin Zheng Zhou Alan T. Shao - Kevin Zheng Zhou
How to Write Fundraising Materials That Raise More Money: The Art, the Scie ~ Tom Ahern Emerson & Church Tom Ahern
REWIND: Forty Years of Design and Advertising ~ Phaidon Press Ltd
Careers in E-Commerce: Security and Encryption (Library of E-Commerce and I ~ Chris Hayhurst Rosen Publishing Group Chris Hayhurst
Financial Customer Service: A Guide to Making Smarter Money Decisions ~ Hal Schaeffer John Wiley & Sons Inc Hal Schaeffer
Hospitality and Travel Marketing ~ Alastair M. Morrison Delmar Alastair M. Morrison
Festive: The Art and Design of Promotional Mailing ~ Scott Witham RotoVision Scott Witham
Advergaming and In-Game Advertising: An Approach to the Next Generation of ~ Gerald Marolf VDM Verlag Dr. Mueller e.K. Gerald Marolf
Customers Mean Business: How World-Class Companies Build Relationships That Last ~ James A. Unruh Perseus Books,U.S. James A. Unruh
Internet Marketing for Information Technology Companies: Proven Online Tech ~ Barry Silverstein Maximum Press (FL) Barry Silverstein
How to Understand and Use Design and Layout (Graphic Designers Library) ~ Alan Swann How Design Books Alan Swann
Creating a Company for Customers: How to build and lead a market driven org ~ Malcolm Mcdonald - Martin Christopher - Simon.Dr. Knox - Adrian Payne Financial Times/ Prentice Hall...
Comercio Internacional I / International Commerce I: Mercadotecnia Internat ~ Salvador Mercado Salvador Mercado
The Customer Connection: A Business Novel That Reveals the Link to Profit a ~ Terry L. Mayfield Terry L. Mayfield
Great Advertising Campaigns: How They Achieve Both Creative and Business Ob ~ Nicholas Ind Kogan Page Ltd Nicholas Ind
Strategic Marketing: Creating Competitive Advantage ~ Douglas West - John Ford - Essam Ibrahim Oxford University Press Douglas West - John Ford - Essam Ib...
Mercedes Benz Brand Places: Architecture and Interior Design ~ Christian Marquart AVEdition,Germany Christian Marquart
Advertising Principles and Effective IMC Practice ~ William Wells - Sandra Moriarty - John Burnett - May Lwin Prentice Hall Singapore William Wells - Sa...
Advertisers Annual ~ Hollis Publishing Ltd
Service-Oriented Architecture (SOA): A Planning and Implementation Guide fo ~ Eric A. Marks - Michael Bell John Wiley & Sons Inc Eric A. Marks - Michael Bell
Designing Systems for Internet Commerce ~ G. Winfield Treese - Lawrence C. Stewart Addison Wesley G. Winfield Treese - Lawrence C. Stewart
Electronic Marketing: Integrating Electronic Marketing Tools (Dryden Press ~ Joel Reedy - Shauna Schullo - Kenneth Zimmerman South Western College Publishing Joel Reedy - Shauna...
Marketing with Newsletters ~ Elaine Floyd Writer's Digest Books Elaine Floyd
Understanding and Designing Market Research ~ Thomson Learning
Managing Brand Equity: Capitalizing on the Value of a Brand Name ~ David A. Aaker Jossey Bass Wiley David A. Aaker
Building a Chain of Customers: Linking Business Functions to Create the Wor ~ Richard J. Schonberger The Free Press Richard J. Schonberger
Strategic Marketing for Educational Institutions ~ Philip Kotler - Karen Fox Prentice Hall Philip Kotler - Karen Fox
High Performance Sales Organizations: Achieving Competitive Advantage in th ~ Kevin J. Corcoran McGraw-Hill Education Kevin J. Corcoran
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro ~ Kenneth E. Clow - Donald Baack Prentice Hall Kenneth E. Clow - Donald Baack
Street Trends ~ Janine Lopiano-Misdom - Joanne De Luca HarperCollins Janine Lopiano-Misdom - Joanne De Luca
Keeping Clients Satisfied: Make Your Service Business More Successful and P ~ Robert W. Bly NYIF Robert W. Bly
Business-to-business Internet Marketing: Five Proven Strategies for Increas ~ Barry Silverstein ebrandedbooks.com,US Barry Silverstein
State of the Art Selling: 100 Top Sales Performance Share Their Secrets of ~ Barry J. Farber Career Press Barry J. Farber
Branded Nation: Our Love Affair with Luxury ~ James B. Twitchell Simon & Schuster James B. Twitchell
Strategic Marketing Problems: Cases and Comments ~ Roger A. Kerin - Robert A. Peterson Prentice Hall Roger A. Kerin - Robert A. Peterson
Lessons in Service from Charlie Trotter ~ Edmund O. Lawler Ten Speed Press,U.S. Edmund O. Lawler
Leveraging the Corporate Brand ~ James R. Gregory - Jack G. Wiechmann McGraw-Hill Contemporary James R. Gregory - Jack G. Wiechmann
Visualizing Project Management ~ Kevin Forsberg - Hal Mooz John Wiley & Sons Inc Kevin Forsberg - Hal Mooz
QoS: Measurement and Evaluation of Telecommunications Quality of Service ~ William C. Hardy John Wiley and Sons Ltd William C. Hardy
Copywriting for the Electronic Media: A Practical Guide ~ Milan D. Meeske - R.C. Norris Wadsworth Milan D. Meeske - R.C. Norris
Conducting a Survey: SPSS Workbook ~ Brenda McCormack - Liz Hill Thomson Learning Brenda McCormack - Liz Hill
The Ultimate Customer Support Executive: Unleash The Power Of Your Customer ~ Philip Verghis Silicon Pr Philip Verghis
1998-1999 Medical and Healthcare Marketplace Guide: Directory and Internet ~ Center for Consumer Healthcare Info
Digital Economic Dynamics: Innovations, Networks and Regulations ~ Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Increase Your Web Traffic in a Weekend (In a Weekend (Premier Press)) ~ William Stanek Prima Tech William Stanek
Operations Management: Meeting Customer's Demands ~ Richard J. Schonberger - Edward Knod McGraw-Hill Education Richard J. Schonberger - Edward Knod
Playing in Traffic on Madison Avenue: Tales of Advertising's Glory Years ~ David J. Herzbrun Irwin Professional (USA) David J. Herzbrun
Official Online Marketing with Netscape ~ Greg Holden Ventana Press,U.S. Greg Holden
Success at the Enquiry Desk: Successful Enquiry Answering - Every Time (The ~ Tim Owen Facet Publishing Tim Owen
Gender and Utopia in Advertising: A Critical Reader ~ Syracuse University Press
Mischief Marketing: How the Rich, Famous and Successful Really Got Their Ca ~ Raymond Simon Contemporary Books Inc Raymond Simon
The Value of a Dollar: Millennium Edition (Value of a Dollar) ~ Scott Derks Grey House Publishing Inc.,U.S. Scott Derks
The Most Offending Soul Alive: Tom Harrison and his Remarkable Life ~ Judith M. Heimann Aurum Press Ltd Judith M. Heimann
Silver Linings: Selling to the Expanding Mature Market ~ Herschell Gordon Lewis Bonus Books Inc Herschell Gordon Lewis
The Advertising Red Books: Agencies : January 2006 (Advertising Red Books A ~
Cases on Worldwide E-commerce: Theory in Action (Cases on Information Techn ~ Mahesh Raisinghani IGI Publishing Mahesh Raisinghani
Advertising Age: Handbook of Advertising ~ Herschell Gordon Lewis - Carol Nelson McGraw-Hill Contemporary Herschell Gordon Lewis - Carol Nelson...
Business Research Sources: A Reference Navigator (Irwin/McGraw Hill Series, ~ F.Patrick Butler Irwin F.Patrick Butler
Marketing Without a Marketing Budget ~ Craig S. Rice Adams Media Corporation Craig S. Rice
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) ~ Perry S. Marshall Entrepreneur Press Perry S. Marshall
Online Promotions: Winning Strategies and Tactics ~ Bill Carmody John Wiley & Sons Inc Bill Carmody
The Role of Trust on the Internet: The Development of an Online Trust Creat ~ Sabine Schaffer Lit Verlag,Germany Sabine Schaffer
Send This Jerk the Bedbug Letter: How Companies, Politicians and the Mass M ~ John Bear Ten Speed Press,U.S. John Bear
Business-to-Business Internet Marketing: Seven Proven Strategies for Increa ~ Barry Silverstein ebrandedbooks.com,US Barry Silverstein
Intellectual Freedom Manual ~ Office for Intellectual Freedom ALA Editions,US Office for Intellectual Freedom
To Satisfy and Delight Your Customer: How to Manage for Customer Value ~ William J. Pardee Dorset House Publishing Co Inc.,U.S. William J. Pardee
Work Teams That Work: Skills for Managing Across the Organization ~ Montebe Pfeiffer Wiley Montebe
Successful Web M@rketing in a Week (In a Week) ~ Jonathan Gabay Hodder Arnold Jonathan Gabay
Brought to You by: Postwar Television Advertising and the American Dream ~ Lawrence R. Samuel University of Texas Press Lawrence R. Samuel
The Core Business Web: A Guide to Key Information Resources ~ Gary W. White Haworth Press Inc.,U.S. Gary W. White
Advertising ~ Thomas C O'Guinn South Western College Publishing Thomas C O'Guinn
Designing Systems for Internet Commerce ~ G. Winfield Treese - Lawrence C. Stewart Addison Wesley G. Winfield Treese - Lawrence C. Stewart
Strategic Marketing: Planning and Control (CIM Student) ~ John Ensor - Graeme Drummond Butterworth-Heinemann Ltd John Ensor - Graeme Drummond
Essentials of Marketing Research ~ Tony Proctor Financial Times/ Prentice Hall Tony Proctor
Compensating Your Sales Force: How to Use Commissions, Draws, Bonuses and Q ~ W.G. Ryckman - Robert G. Head Irwin Professional (UK) W.G. Ryckman - Robert G. Head
Marketing of Agricultural Products ~ Joseph N. Uhl - Chris Hurt - Richard L. Kohls Prentice-Hall Joseph N. Uhl - Chris Hurt - Richard L. ...
Principles and Practice of Marketing ~ Jim Blythe Thomson Learning Jim Blythe
Marketing for Pharmacists: Providing and Promoting Professional Services ~ David A. Holdford McGraw-Hill Education David A. Holdford
Marketing Ed7 & Infotrac: Creating and Keeping Customers in an E-Commerce World ~ ZIKMUND South Western College Publishing ZIKMUND
New Rules of Marketing: How to Use One-to-one Relationship Marketing to Be ~ Frederick Newell Irwin Professional (USA) Frederick Newell
Advertising in Contemporary Society: Perspectives Toward Understanding ~ Kim Rotzoll - James W. Haefner - Steven Hall University of Illinois Press Kim Rotzoll - James W. Hae...
MasterMinding the Store: Advertising, Sales Promotion and the New Marketing ~ bu3 - Don Ziccardi John Wiley & Sons Inc bu3 - Don Ziccardi
Managing Service Level Quality: Across Wireless and Fixed Networks ~ Peter Massam John Wiley and Sons Ltd Peter Massam
How Do You Spell Customer Service?: Ca$H ~ Mike E. McGraw Mike E Mcgraw Mike E. McGraw
Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline ~ Michael Levine McGraw-Hill Education Michael Levine
The Interplay of Influence: News, Advertising, Politics and the Mass Media ~ Kathleen Hall Jamieson - Karlyn Kohrs Campbell Wadsworth Kathleen Hall Jamieson - Karlyn Kohrs Campb...
Vault Guide to the Top Advertising & PR Employers ~ Vault.com
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications ~ Mark Blair - Richard Armstrong - Mike Murphy John Wiley & Sons (Asia) Pte Ltd Mark Blair - Richard A...
Get Your Message Across: The Professional Communication Skills Everyone Needs ~ Jacqui Ewart - Gail Sedorkin - Tony Schirato Allen & Unwin Jacqui Ewart - Gail Sedorkin - Tony Schir...
Marketing Dictionary: German-English/English-German ~ Wolfgang J. Koschnick Walter de Gruyter & Co Wolfgang J. Koschnick
Drivers of Global Business Success: Lessons from Emerging Markets ~ Palgrave Macmillan
$ellebrity: My Angling and Tangling with Famous People ~ George Lois Phaidon Press Ltd George Lois
Call Centres and Human Resource Management: A Cross-National Perspective ~ Palgrave Macmillan
Designing the Customer-Centric Organization: A Guide to Strategy, Structure ~ Jay R. Galbraith Pfeiffer Wiley Jay R. Galbraith
Customer Intelligence: From Data to Dialogue ~ Sean Kelly John Wiley and Sons Ltd Sean Kelly
Marketing Services: Competing Through Quality ~ Leonard L. Berry - A. Parasuraman The Free Press Leonard L. Berry - A. Parasuraman
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado ~ P. Wiefels Capstone Publishing Ltd P. Wiefels
Introduction to Marketing ~ John Frain Thomson Learning John Frain
Visual Merchandising: v. 5 ~ ST Publications,U.S.
Superstar Sales Secrets (State of the Art Selling) ~ Barry J. Farber Career Press Barry J. Farber
Managing and Marketing Technology ~ I.David Ford - Michael Saren Thomson Learning I.David Ford - Michael Saren
Co-Branding - La Ciencia de La Alianza ~ Tom Blackett - Bob Boad Prentice Hall Tom Blackett - Bob Boad
World Wide Web Marketing ~ Jim Sterne John Wiley & Sons Inc Jim Sterne
The Rise of the Chinese Consumer: Theory and Evidence ~ J. F. Garner John Wiley and Sons Ltd J. F. Garner
Psycholinguistic Phenomena in Marketing Communications ~ Lawrence Erlbaum Associates Inc,US
Advocating Archives: An Introduction to Public Relations for Archivists ~ Elsie Freeman Finch Scarecrow Press Elsie Freeman Finch
Writer's Online Marketplace: How and Where to Get Published Online ~ Debbie Ridpath Ohi Writer's Digest Books Debbie Ridpath Ohi
Explaining Consumer Choice ~ Gordon R. Foxall Palgrave Macmillan Gordon R. Foxall
Selling for Dummies (For Dummies) ~ Tom Hopkins Hungry Minds Inc,U.S. Tom Hopkins
How to Plan Radio Advertising (Advertising Guides) ~ Iain Maitland Thomson Learning Iain Maitland
What Logos Do and How They Do It ~ Anistatia Miller - Jared Brown Rockport Publishers Inc. Anistatia Miller - Jared Brown
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why ~ Max Sutherland - Alice K. Sylvester Kogan Page Ltd Max Sutherland - Alice K. Sylvester
Strategic Marketing in Telecommunications: How to Win Customers, Eliminate ~ Maureen Rhemann Aegis Publishing Group, Ltd. Maureen Rhemann
Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand ~ Corey Peck - Mark Paich - Jason J. Valant Taylor & Francis Ltd Corey Peck - Mark Paich - Jason J. Va...
The Service Profit Chain: How Leading Companies Link Profit and Growth to L ~ James L. Heskett - W. Earl Sasser Jnr - Leonard A. Schlesinger Simon & Schuster James L. Heskett - W...
Applying Social Cognition to Consumer-focused Strategy (Advertising & Consu ~ Lawrence Erlbaum Associates Inc,US
Market Research Matters: Tools and Techniques for Aligning Your Business ~ Robert Duboff - Jim Spaeth John Wiley & Sons Robert Duboff - Jim Spaeth
The Academy of Master Closing ~ Tom Hopkins HarperCollins Tom Hopkins
Superbrands: An Insight into Britain's Strongest Brands ~ Superbrands Ltd
Marketing Tools for Starting an Appraisal Practice ~ Barbara Walters Price John Wiley & Sons Inc Barbara Walters Price
Advanced Telephone Selling: The Definitive Guide to Success (Chandos Busine ~ Simon J. Naudi Chandos Publishing (Oxford) Ltd Simon J. Naudi
Leading the Sales Team ~ David Hillier Gower Publishing Ltd David Hillier
Knowledge-Based Marketing: The 21st Century Competitive Edge: The Twenty Fi ~ Ian Chaston Sage Publications Ltd Ian Chaston
Public Relations Writing: An Issue Driven Behavioral Approach ~ Kerry Tucker - Doris Derelian - Donna Rouner Prentice Hall Kerry Tucker - Doris Derelian - Donna Rou...
Management of Research and Development Organizations: Managing the Unmanage ~ R.K. Jain - Harry C. Triandis John Wiley & Sons Inc R.K. Jain - Harry C. Triandis
Trademark Valuation (Intellectual Property) ~ Gordon V. Smith John Wiley & Sons Inc Gordon V. Smith
The Software Directory for Retailers (National Retail Federation) ~ Coopers & Lybrand John Wiley & Sons Inc Coopers & Lybrand
The Consultant's Guide to Publicity: Make a Name for Yourself by Promoting ~ Reece A. Franklin John Wiley & Sons Inc Reece A. Franklin
R & D Project Selection (Wiley Series in Engineering & Technology Management) ~ Joseph P. Martino John Wiley & Sons Inc Joseph P. Martino
SPECS: The Comprehensive Foodservice Purchasing and Specification Manual ~ Lewis Reed John Wiley & Sons Inc Lewis Reed
Get Clients Now!: 28-day Marketing Program for Professionals and Consultants ~ C.J. Hayden Amacom C.J. Hayden
Marketing Communications: engagement, strategies and practice ~ Chris Fill Financial Times/ Prentice Hall Chris Fill
Marketing (Collins Dictionary Of...) ~ Charles Doyle Collins Charles Doyle
Social Marketing in the 21st Century ~ Alan R. Andreasen Sage Publications, Inc Alan R. Andreasen
BrandinG: Logos and Marks (Design) ~ ICO
Marketing: Origins, Concepts and Environment ~ Wright Thomson Learning Wright
Strategic Affiliate Marketing ~ Simon Goldschmidt - Sven Junghagen - Uri Harris Edward Elgar Publishing Ltd Simon Goldschmidt - Sven...
Concepting: Creating Successful Brands in a Communication-oriented Era ~ Jan Rijkenberg NTC Publications Jan Rijkenberg
Fame and Fortune: How Successful Companies Build Winning Reputations (Finan ~ Charles J. Fombrun - Cees B.M. van Riel Financial Times/ Prentice Hall Charles J. Fombrun - Cees B.M...
Basic Advertising ~ Donald W. Jugenheimer - Gordon E. White South Western College Publishing Donald W. Jugenheimer - Gor...
Know Your Customer: New Approaches to Understanding Customer Value and Sati ~ R.B. Woodruff - Sarah F Gardial Blackwell Publishers R.B. Woodruff - Sarah F Gardial
Successful Pharmaceutical Selling: Frank Advice from the Frontlines ~ Martin B. Bischoff Irwin Professional (USA) Martin B. Bischoff
Become an Internet Millionnaire: How to Succeed in a Home-Based Business ~ Pete Billac Swan Publishing Pete Billac
Sustaining Knock Your Socks Off Service (Knock Your Socks Off) ~ Ron Zemke - Thomas K. Connellan Pfeiffer Wiley Ron Zemke - Thomas K. Connellan
The Advertising Red Books: Advertiser Geographic/Advertisers Indexes 2007 ( ~
Brand Planning for the Pharmaceutical Industry ~ Nigel MacLennan Gower Publishing Ltd Nigel MacLennan
Kleppner's Advertising Procedure ~ Ronald Lane - Karen King - Tom Russell Prentice Hall Ronald Lane - Karen King - Tom Russell
Using Questionnaires And Surveys To Boost Your Business (Institute of Manag ~ Nick. Evans Financial Times/ Prentice Hall Nick. Evans
Strategic Credit Management ~ Sam N. Basu - Harold L. Rolfes - Harold L. Rolfes Jr John Wiley & Sons Inc Sam N. Basu - Harold L. R...
Model Business Plans for Product Businesses ~ William A. Cohen John Wiley & Sons Inc William A. Cohen
Modern Logistics Management: Integrating Marketing, Manufacturing and Physi ~ John Francis Magee - J.F. Copacino - D.B. Rosenfield John Wiley & Sons Inc John Francis Magee - J.F....
The AD Game: Playing to Win ~ G. Robert Cox Prentice Hall PTR G. Robert Cox
Exploring Web Marketing and Project Management Interactive Workbook (Founda ~ Donald Emerick - Kimberlee Round Prentice Hall Donald Emerick - Kimberlee Round
E-commerce in Operations Management ~ Marc J. Schniederjans - Qing Cao World Scientific Publishing Marc J. Schniederjans - Qing Cao
The Masterbrand Mandate: The Management Strategy That Unifies Companies and ~ Lynn B. Upshaw - Earl L. Taylor John Wiley & Sons Lynn B. Upshaw - Earl L. Taylor
Creative Advertising: Theory and Practice ~ Sandra E. Moriarty Prentice-Hall Sandra E. Moriarty
Writerspeaker.com: Internet Research and Marketing for Writers and Speakers ~ Carmen Leal Shaw Books Carmen Leal
Cause Related Marketing ~ Sue Adkins Butterworth-Heinemann Sue Adkins
Managing to Keep the Customer: How to Achieve and Maintain Superior Custome ~ Robert L. Desatnick - Denis H. Detzel Jossey Bass Wiley Robert L. Desatnick - Denis H. Detzel
Communicating with Customers: Service Approaches, Ethics and Impact (Hampto ~ Wendy S.Zabava- Ford Hampton Press Wendy S.Zabava- Ford
The Advertising Red Books: Advertiser Business Classifications/Advertisers ~
E-commerce Concepts: Illustrated Introductory Edition (Illustrated) ~ S. Cram Course Technology S. Cram
Marketing Research Essentials 3e with Spss Softwar E CD Rom 10.0 Set ~ Mcdaniel John Wiley & Sons Inc Mcdaniel
Managing for Sales Results: A Fast Action Guide for Finding, Coaching, and ~ Ron Marks John Wiley & Sons Inc Ron Marks
Starting an Online Business for Dummies (For Dummies) ~ Greg Holden Hungry Minds Inc,U.S. Greg Holden
Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Public ~ Mary Maloney Cronin Career Press Mary Maloney Cronin
Strategic Market Management (Strategic Market Managment) ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
Trade Liberalization, Competition and the WTO ~ Edward Elgar Publishing Ltd
E-Commerce: Strategy, Technologies And Applications (Information Systems Series) ~ David Whiteley McGraw-Hill Publishing Co. David Whiteley
Image Marketing: Using Public Perceptions to Attain Business Objectives ~ Joe Marconi McGraw-Hill Contemporary Joe Marconi
Marketing Destinations and Venues for Conferences, Conventions and Business ~ Tony Rogers - Rob Davidson Butterworth-Heinemann Tony Rogers - Rob Davidson
Value-added Public Relations ~ Thomas L. Harris McGraw-Hill Contemporary Thomas L. Harris
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitativ ~ Johanna Katarina Moisander - Anu Valtonen Sage Publications Ltd Johanna Katarina Moisander - Anu Val...
Marketing Strategy: The Challenge of the External Environment (Published in ~ David S Mercer Sage Publications Ltd David S Mercer
Broadcast/Cable Copywriting ~ Peter B. Orlik Allyn & Bacon Peter B. Orlik
Communities Dominate Brands: Business and Marketing Challenges for the 21st ~ Tomi Ahonen - Alan Moore Futuretext Tomi Ahonen - Alan Moore
Outstanding Customer Service: The Key to Customer Loyalty (AMI How to) ~ David E. Deviney American Media Inc,US David E. Deviney
Global Marketing: Foreign Entry, Local Marketing and Global Management (The ~ Johny K. Johansson McGraw-Hill Publishing Co. Johny K. Johansson
Retail Geography and Intelligent Network Planning ~ Mark Birkin - Graham Clarke - Martin Clarke John Wiley and Sons Ltd Mark Birkin - Graham Clarke - Ma...
Complete Publicity Plans (Streetwise) ~ Sandra L. Beckwith Adams Media Corporation Sandra L. Beckwith
Sales Scripts That Close Every Deal: 420 Tested Responses to 30 of the Most ~ Gerhard Gschwandtner McGraw Hill Higher Education Gerhard Gschwandtner
Hey, I'm the Customer: Front Line Tips for Providing Superior Customer Service ~ Ron Willingham Prentice-Hall Ron Willingham
Lectures in E-Commerce (Springer Computer Science) ~ Springer-Verlag, Austria
Successful Direct Mail in a Week (Successful Business in a Week) ~ Liz Ferdi Hodder Arnold H&S Liz Ferdi
Jump Start Your Book Sales ~ Tom Ross - Marilyn Ross Writer's Digest Books Tom Ross - Marilyn Ross
Wkbk Econ Ed Consumers 3e ~ STAFFORD - MILLER South Western College Publishing STAFFORD - MILLER
Global Marketing ~ Warren J. Keegan - Mark Green Prentice Hall Warren J. Keegan - Mark Green
Hatton:The Def Business Pitch_p: How to make the best pitches, proposals an ~ Angela Hatton Financial Times/ Prentice Hall Angela Hatton
The Employer Brand (R): Bringing the Best of Brand Management to People at Work ~ Simon Barrow - Richard Mosley John Wiley and Sons Ltd Simon Barrow - Richard Mosley
Adaptive Coaching: The Art and Practice of a Client-Centered Approach to Pe ~ Terry R. Bacon - Karen I. Spear Davies-Black Publishing,U.S. Terry R. Bacon - Karen I. Spear
Successful Advertising: Key Alternative Approaches ~ Martyn P. Davis Thomson Learning Martyn P. Davis
Customer Service in Health Care: A Grassroots Approach to Creating a Cultur ~ Kristin Baird Jossey Bass Wiley Kristin Baird
Managing the Design Factory: A Product Developers Tool Kit ~ Donald G. Reinertsen Simon & Schuster Ltd Donald G. Reinertsen
The New Strategic Selling: The Unique Sales System Proven Successful by the ~ Robert B. Miller - Stephen E. Heiman - Tad Tuleja Kogan Page Ltd Robert B. Miller - Stephen E. Heima...

401 - 600

The Pocket Power Book of Performance ~ Byrd Baggett Rutledge Hill Press,U.S. Byrd Baggett
Consuming Experience ~ Routledge
Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profit ~ Keki R. Bhote Amacom Keki R. Bhote
Discovering the Soul of Service: Nine Drivers of Sustainable Business Success ~ Leonard L. Berry Free Press Leonard L. Berry
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Book) ~ Jon Steel John Wiley & Sons Inc Jon Steel
Web Sites Built to Last: Lessons from Leading E-commerce Sites on Creating ~ Marc Kramer Adams Media Corporation Marc Kramer
MySpace Marketing: Creating a Social Network to Boom Your Business ~ Sean Percival QUE Sean Percival
Building Effective Web Sites ~ Raymond Frost - Judy Strauss Prentice Hall Raymond Frost - Judy Strauss
Marketing Management ~ J.Paul Peter - Jr. James H. Donnelly McGraw Hill Higher Education J.Paul Peter - Jr. James H. Donnel...
Managing Major Sales: Practical Strategies for Improving Sales Effectiveness ~ Neil Rackham - Richard Ruff HarperBusiness,U.S. Neil Rackham - Richard Ruff
Sustaining Knock Your Socks Off Service (Knock Your Socks Off) ~ Ron Zemke - Thomas K. Connellan Pfeiffer Wiley Ron Zemke - Thomas K. Connellan
Best Customers: Demographics of Consumer Demand ~ Cheryl Russell - Susan Mitchell New Strategist Pubns Inc Cheryl Russell - Susan Mitchell
CIM Marketing Communications: Study Text ~ BPP Professional Education BPP Professional Education BPP Professional Education
New Marketing Strategies: Evolving Flexible Processes To Fit Market Circums ~ Ian Chaston Sage Publications Ltd Ian Chaston
Response: The Complete Guide to Profitable Direct Marketing ~ Lois K. Geller Oxford University Press Inc, USA Lois K. Geller
Marketing ~ Dhruv Grewal - Michael Levy McGraw Hill Higher Education Dhruv Grewal - Michael Levy
The Development of Modern Advertising (Foundations of Modern Management) ~ Thoemmes Continuum
Essentials of Marketing Research ~ V. Kumar - David A. Aaker - George S. Day John Wiley & Sons Inc V. Kumar - David A. Aaker - George S...
Built for Growth: Expanding Your Business Around the Corner or Across the Globe ~ Collins Hemingway - Arthur Rubinfeld Wharton School Publishing Collins Hemingway - Arthur Rubinfeld
Compensating New Sales Roles: How to Design Rewards That Work in Today's Se ~ Jerome Colletti - Mary Fiss Amacom Jerome Colletti - Mary Fiss
Advertising and Integrated Brand Promotion ~ O Guinn - Thomas O'Guinn South Western College Publishing O Guinn - Thomas O'Guinn
Human-centered E-business ~ Rajiv Khosla - Ernesto Damiani - William Grosky Kluwer Academic Publishers Rajiv Khosla - Ernesto Da...
The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer ~ Susan M. O'Dell - Joan A. Pajunen John Wiley and Sons Susan M. O'Dell - Joan A. Pajunen
Marketing Places ~ Philip Kotler Free Press Philip Kotler
Public Relations Cases: International Perspectives ~ Routledge
CIM Revision Cards 05/06: Marketing Research and Information (CIM Revision ~ marketing Knowledge Butterworth-Heinemann marketing Knowledge
Creating the Corporate Soul: The Rise of Public Relations and Corporate Ima ~ Roland Marchand University of California Press Roland Marchand
Marketing (Sage Course Companions) (SAGE Course Companions) ~ Jim Blythe Sage Publications Ltd Jim Blythe
Cause Related Marketing ~ Sue Adkins Butterworth-Heinemann Sue Adkins
Implementing Successful Credit Control ~ Alan Dixie Management Books 2000 Ltd Alan Dixie
How to Improve Customer Service & Increase Profits ~ Eden Rosen Xlibris Corporation Eden Rosen
GoldMine 6 for Dummies (For Dummies) ~ Joel Scott Hungry Minds Inc,U.S. Joel Scott
Scenarios in Marketing: From Vision to Decision ~ Gill Ringland - Laurie Young John Wiley and Sons Ltd Gill Ringland - Laurie Young
Publicidad ~ Alberto (. Tito ). Scopesi Macchi Grupo Editorial Alberto (. Tito ). Scopesi
Modern Logistics Management: Integrating Marketing, Manufacturing and Physi ~ John Francis Magee - J.F. Copacino - D.B. Rosenfield John Wiley & Sons Inc John Francis Magee - J.F....
Electronic Marketing: Integrating Electronic Resources into the Marketing P ~ Joel Reedy - Shauna Schullo South Western College Publishing Joel Reedy - Shauna Schullo
Marketing Research: WITH SPSS Software CD-ROM 1 4.0 ~ Carl McDaniel John Wiley & Sons Inc Carl McDaniel
What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands ~ Ryan Mathews - Watts Wacker Financial Times/ Prentice Hall Ryan Mathews - Watts Wacker
Public Relations Kit for Dummies (For Dummies) ~ Eric Yaverbaum Hungry Minds Inc,U.S. Eric Yaverbaum
Advertising Exposure, Memory and Choice (Advertising & Consumer Psychology) ~ Lawrence Erlbaum Associates Inc,US
Managing Web Projects for Dummies (For Dummies) ~ Janine Warner Hungry Minds Inc,U.S. Janine Warner
Where Sport Marketing Theory Meets Practice: Selected Papers from the Secon ~ Fitness Information Technology, Inc, U.S.
Consumer Behaviour, 2nd Ed. ~ Michael R. Solomon - Gary Bamossy - Soren Askegaard Financial Times/ Prentice Hall Michael R. Solomo...
Services Marketing (Prentice-Hall Series in Marketing) ~ Christopher Lovelock - Jochen Wirtz Prentice Hall Christopher Lovelock - Jochen Wirtz
Marketing Research: AND SPSS Software 14.0 ~ David A. Aaker John Wiley & Sons Inc David A. Aaker
Marketing Management: United States Edition (Marketing Management) ~ Philip Kotler - Kevin Lane Keller Prentice Hall Philip Kotler - Kevin Lane Keller
Essentials of Marketing ~ Frances Brassington - Stephen Pettitt Financial Times/ Prentice Hall Frances Brassington - Stephen P...
Prospecting Your Way to Sales ~ Bill Good Prentice Hall & IBD Bill Good
Attracting Customer Love ~ Chip Bell Executive Excellence Publishing Chip Bell
The Future of E-Markets: Multidimensional Market Mechanisms ~ Martin Bichler Cambridge University Press Martin Bichler
How to Get into Marketing and PR (How to Get Into...) ~ Annie Gurton Thomson Learning Annie Gurton
Marketing Planning for the Pharmaceutical Industry 2nd Edition ~ John Lidstone - Nigel MacLennan Gower Publishing Ltd John Lidstone - Nigel MacLennan
Selling Is a Team Sport ~ Eric Baron Prima Tech Eric Baron
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at ~ William T. Brooks - L.L. Steinmetz John Wiley & Sons Inc William T. Brooks - L.L. Steinmetz
Using Market Research to Grow Your Business (Institute of Management) ~ Robin Birn Financial Times Prentice Hall Robin Birn
Introduction to Travel and Tourism Marketing ~ Juta Academic
The Consumer-Centric Category Management: How to Increase Profits by Managi ~ ACNielsen - John Karolefski - Al Heller John Wiley & Sons Inc ACNielsen - John Karolefski - Al Helle...
Unchained Value: The New Logic of Digital Business ~ Mary J. Cronin Harvard Business School Press Mary J. Cronin
Advertising the American Dream: Making Way for Modernity, 1920-1940 ~ Roland Marchand University of California Press Roland Marchand
Pictorial Metaphor in Advertising ~ Charles Forceville Routledge Charles Forceville
Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing) ~ Thomas C. Kinnear - James R. Taylor McGraw-Hill Education Thomas C. Kinnear - James R. Taylor
Endless Referrals: Network Your Everyday Contacts into Sales ~ Bob Burg McGraw-Hill Publishing Co. Bob Burg
Introduction to Information-based High-tech Services (Technology Management ~ Eric Viardot Artech House Eric Viardot
Marketing Research Project Manual ~ Glen R. Jarboe South Western College Publishing Glen R. Jarboe
New Activism and the Corporate Response ~ Palgrave Macmillan
Management of Marketing ~ Geoff Lancaster - Paul Reynolds Butterworth-Heinemann Geoff Lancaster - Paul Reynolds
Total Customer Satisfaction: A Strategic Approach (Financial Times Series) ~ Jacques Horovitz - M Jurgens Financial Times/ Prentice Hall Jacques Horovitz - M Jurgens
The Marketing Imagination ~ Theodore Levitt Simon & Schuster Theodore Levitt
Marketing, Principles & Perspectives ~ William O. Bearden - Thomas N. Ingram - Raymond W. LaForge McGraw-Hill Education William O. Bearden ...
4D Branding: Cracking the Corporate Code of the Network Economy ~ Thomas Gad Financial Times/ Prentice Hall Thomas Gad
Creating Corporate Reputations: Identity, Image and Performance ~ Grahame R. Dowling Oxford University Press Grahame R. Dowling
Environmental Marketing: Strategies, Practice, Theory and Research ~ Haworth Press Inc.,U.S.
Guerilla Marketing for the Home-Based Business ~ Jay Conrad Levinson - F.X. Nine - Seth Godin Houghton Mifflin (Trade) Jay Conrad Levinson - F.X. Nin...
Entry Strategies for International Markets ~ Franklin R. Root Jossey Bass Wiley Franklin R. Root
Principles of Marketing: Enhanced Media European Edition ~ Philip Kotler - Veronica Wong - John Saunders - Gary Armstrong - Marian Burk Wood Financial Times/ P...
Fundraising Management: Analysis, Planning and Practice ~ Adrian Sargeant - Elaine Jay Routledge Adrian Sargeant - Elaine Jay
Business of Music Marketing and Promotion (This Business of Music: Marketin ~ Tad Lathrop - Jim Pettigren - Jim Pettigrew Jr Billboard Books,U.S. Tad Lathrop - Jim Pettigren - Ji...
Marketing Knowledge Management: Managing Knowledge in Market Oriented Companies ~ Gabriele Troilo Edward Elgar Publishing Ltd Gabriele Troilo
2000 Professional's Guide to Target Marketing ~ David W. Cottle Aspen Publishers Inc.,U.S. David W. Cottle
Involving Customers in New Service Development (Series on Technology Manage ~ Imperial College Press
Markets of One: Creating Customer-unique Value Through Mass Customization ( ~ James H. Gilmore - B. Joseph Pine II - B.J. Pine Illinois Harvard Business School Press James H. Gil...
Marketing Research Essentials: WITH Persus Software ~ Carl McDaniel John Wiley & Sons Inc Carl McDaniel
Consumer Psychology for Marketing ~ Gordon Foxall - Ronald E. Goldsmith - Stephen Brown Thomson Learning Gordon Foxall - Ronald E. Golds...
Introducing Marketing ~ John Burnett John Wiley & Sons Inc John Burnett
Teleselling Techniques That Close the Sale ~ Flyn L. Penoyer Amacom Flyn L. Penoyer
Marketing Research 6/e ~ Peter M Chisnall McGraw-Hill Education Peter M Chisnall
Market Data Explained: A Practical Guide to Global Capital Markets Informat ~ Marc Alvarez Butterworth-Heinemann Marc Alvarez
Customer Learning Curve, The: Creating Profits from Marketing Chaos ~ Ardis Burst Texere Publishing Ardis Burst
Profiting from Intellectual Capital: Extracting Value from Innovation (Inte ~ Patrick H. Sullivan John Wiley & Sons Inc Patrick H. Sullivan
Audience Economics: Media Institutions and the Audience Marketplace ~ Philip M. Napoli Columbia University Press Philip M. Napoli